The New Wave of Customer Service in Social Media: How Quickly do Customers Expect a Response?

In the era of consumerism, clients tend to demand more from businesses when it comes to the quality of products and customer service.

If we want to grow our business successfully, it’s time to begin to interact with customers using social media platforms such as Instagram, Facebook, LinkedIn, and more.

Telephones, letters, and other means of traditional forms of communication gradually lost their potential in the world of fast growing technology.

Keep reading to find out more about the demands of modern clients!

What are the customer’s expectations?

First, according to 2020 Sprout Social Index:

  •  Over 75% of the consumers expect a response in 24 hours.
  •  Over 35% of the respondents seek a response within 1 hour.

To put it another way, a greater number of customers expect a same-day response form customer service.In order to meet the needs of all the clients, rapid and efficient customer care becomes a necessity of every profitable brand.

Aspiring businesses need to be present on several social media platforms to make the customer service experience as comfortable and available as possible. The top 3 most popular social media sites for a company’s presence are considered to be: Facebook, Twitter, and Instagram.

Showing constant attention, as well as effective interaction with customers, may positively influence a brand’s popularity. Answering service cost and plans, there are many ways for business owners to assure clients with proper customer care amongst different social media channels.

Why Does Social Media Response Time Matter?

Social media gives a feeling of constant presence and availability, which results in customers demanding quick responses.

Speeding up the customer service process can result in attracting loyal clients.  As more and more users rely on customer’s care available on various social media platforms it becomes a crucial factor in building the client’s trust.

What is an Average Response Time on Different Social Media Platforms?

To understand the specification of certain social media sites in terms of customer care better, take a look below.

TWITTER

Twitter is considered as a less formal and more “instant” type of platform as opposed to Facebook. That is why communication using this medium is much more rapid as you are expected to read and reply to other people’s tweets immediately.

According to some reports the average response time from any company’s account on Twitter takes one day, seven hours and 12 minutes.

Besides two different styles of previously mentioned platforms, there is still a common denominator between those  social media platforms. Brands do not answer fast enough. Even though 64% of clients on Twitter demand a response from companies within one hour.

Facebook

This platform is mainly perceived as more user-oriented. Posts are usually published less frequently by average users. That provides a large scope for the company’s activities and customers to express their opinions and stories.

According to some studies, the average response time for brands using Facebook takes about one day, three hours, and 47 minutes. But still, 85% of customers on Facebook demand an answer from companies in less than six hours.

Facebook measures how responsive your brand’s profile is. So how does this platform calculate your response rate? It’s really simple. It fully depends on the percentage of messages answered and how long did it take you to respond.

A good response rate can make your company’s profile more likely to earn

‘Very Responsive to Messages’ badge. This positive implication may assure users about the high standards of your brand by putting customers first.

Various forms of live chats

This form of communication provides a client as well as a brand with privacy. So that suggesting a client some solutions may not be judged by other users.

It’s crucial to mention that live chats can be used not only on the company’s website but also on other social media platforms such as: Instagram, Facebook, Twitter.

Summing up

Improving customer service by responding to live chats as fast as possible or “being present” on different social media channels will surely help the brand gain trust.

Huge successful brands around the globe like: Coca-Cola, Nike or Tesco have proven to us how building engaging systems on different social media platforms will be an integral part of every worldwide brand.

Tips on Tracking The Cost of Your Fabrication Equipment Usage

Being attuned to how much your fabrication machinery costs to procure, run and maintain will help you to calculate costs, balance your budget and ultimately achieve a profit.

To that end, here are a few tricks to optimize your expenditure at every step and also keep tables on expenses so that you can detect when certain elements are becoming a burden on your budget.

Buying and Selling Second Hand Machinery

Fabrication equipment costs can skyrocket if you only focus your attention on the new models that are available. Equally you may find that your output is suffering if you put up with older kit for longer because you feel that the cost of buying new is a prohibitive factor.

This is where buying used machines at Revelation Machinery and other online marketplaces makes a lot of sense. Whatever your fabrication requirements, you should be able to find the right equipment at a competitive price. Likewise you can also sell older units, recoup a bit of cash to then re-invest in your next purchase.

Paying attention to procurement costs and taking action to manage them through economically sound measures like buying and selling second hand will put you in a stronger position.

Schedule Maintenance to Avoid Disruption

Downtime is a significant cost to manufacturers, so planning for it to occur when machinery usage is at a minimum will reduce disruption and also keep expenses down.

There are clearly costs that go with maintaining and repairing existing fabrication equipment, which may make you hesitant to carry out necessary work on a consistent basis. However, the alternative is ignoring issues until it is too late, at which point your operations may grind to a halt if a machine fails in the middle of a shift and you are not prepared to deal with the fallout.

Creating a sensible maintenance schedule and sticking to it will help you to track costs more closely and ideally reduce them wherever possible by banishing machinery-related downtime altogether.

Monitor Material Consumption & Make Changes if Necessary

Another major expense associated with fabricating parts is that of the raw materials consumed in the production process.

In some cases it will not be possible to make changes to reduce the amount of material that is wasted, while in others you could curb your expenditure by migrating to a different approach.

For example, the rise of additive manufacturing in recent years has given businesses a fresh way to handle rapid prototyping and even fully-fledged production, all while minimizing the amount of waste that is generated. If this technology will fit your requirements, it could bring down material costs and help you to make each use of your fabrication equipment more profitable.

Wrapping Up

Ultimately the precise nature of the steps you take to track the cost of your fabrication equipment usage is not important; what matters most is that you are proactive in monitoring your expenses as well as in your efforts to fix any issues that are highlighted.

What Vloggers Should Consider When Choosing a Smart Device

With technology advancement and the need to produce and stream content, there has been an influx of smart gadgets in the market. We now have different brands, devices, and operating systems, making it overwhelming to make the right choice. As a Video blogger, there are many qualities in which you need to check for the device you are buying. These factors determine your purchasing power, especially if you need the product for a specified purpose. So, what do you consider when choosing such devices? Here are seven tips to guide you.

1. How durable is it?

As a vlogger, you will need something that will last longer, just like your vlogging career. You require something durable that can stand the test of time and give you value for your money. This situation means you need to research and get reviews on the products you are looking for to understand their durability. In order to find your smartwatch that guarantees durability, you should check out some review articles and online customer reviews beforehand. Buying something that won’t last long will either affect your business or get you at a loss in the long run. A durable item will be priced a bit higher, but it’s worth the price. It’s better to get something long-lasting at a higher price than buying it cheaper and regret it later.

2. What are the smart functions and their value?

As a blogger, you need to get value from the smart function of the gadget you plan to purchase. It will help if you look for gadgets that will fit those specific functions you require. If you stream videos directly to your fans, go for that particular streaming Device instead of getting an alternative that will require the use of several gadgets. It’s recommended to avoid gadgets that come with tones of smart functions, as sometimes they end up messing their functioning. Go for products that are easy to operate and will enhance your life, other than those you’ll require to adapt to them.

3. Can the product work without the smart function?

Being a vlogger requires smart gadgets that thoroughly work when needed. But to be on the safe side, you need to consider devices that have an option to function without the intelligent function. For example, if you are getting a smart camera, you might want to go to areas with no internet or streaming capabilities. Your camera should work with such a function and maybe stream the content later after you get the internet. Products that are limited to smart functions only may create inconvenience when you visit areas or doing something that doesn’t require the smart feature. It would be best to get a gadget that can get switched from operating smart to regular use.

4. Does it require a subscription, or is it a one-time purchase?

Most advanced smart gadgets come with software that requires a subscription to get upgraded. In the case of subscriptions, you have to be paying for it once it expires or every month. If you are taking vlogging as a business, you need to understand that subscriptions will increase your operating expenses and reduce your profit margin. It is advisable to go for a one-purchase product that won’t create additional costs for your business. It is better to buy something expensive with your capital than buying it cheaper and then incurring monthly expenses, which sometimes escalates. If you don’t require the advanced services, why not purchase the ordinary smart gadget and save on costs? 

5. Will you be saving money?

A smart gadget should enable you to save money in the long run. With increased business costs and the rising cost of living, many people find ways to save money. Your smart gadget should enable you to save on energy costs, must have all the technologies, thus no need to buy different devices, and it should create value for your money. Any gadget that increases your monthly expenses is not worth buying, no matter its purpose. A good example is purchasing a smart camera. The camera should use less energy and should have long-lasting battery and streaming features, which will reduce your electricity bills while working more efficiently. Before paying for that product, check on its money-saving capabilities and other conveniences. If it doesn’t add any value to your blogging business, look for a better alternative.

6. Is it easy to Install and Maintain? What are the after-sales services?

Many people end up buying smart gadgets and fail to use them in the long run simply because they are expensive or difficult to maintain, or they stopped functioning due to factory error, and there is no warranty for the same. Your new smart gadget should be easy to install and connect and should not incur extra costs in maintaining it. If it’s a product that will require regular updates and customer support, check their availability and reliability. It would be best if you didn’t fail to use a product because it could not connect or update, or when customer care is unreachable. Please don’t get a product that will require technicians now and then for its maintenance.

7. What’s the price?

I guess that’s where most people look into when trying to find a product of their choice. Price determines the buying decision of any product. Most of the smart gadgets are very expensive to purchase. But you need to ask yourself if it’s worth buying at the set price. You need to check on its Price and its features and see if it’s worth buying or it is better to go for the cheaper models. Compare the expensive gadget features with the more affordable models and see if its features warrant the price increase. Get a product that matches its price with the added features. 

Price gets determined by the brand, hardware features, software features, retailer margins, customer service costs, transport, etc. Don’t buy something because of the brand name or just because it’s popular. You can also check on the reviews to determine its performance and reliability.

When choosing a smart device, you can also consider its operation and if it fits with other devices and software. It would help if you even looked at why you’re buying the product to avoid wasting money on something you can forgo. If you take these tips seriously, you will get a device that will improve your vlogging practice, thus getting value for your money.

A Guide to Launching Your Student Business on Social Media

Starting a business right when you are at college? In today’s digital world, the business environment is very flexible, which makes this not only possible, but actually quite simple! These days, pretty much anyone can start an enterprise. All you need is an idea and a knowledge of how to promote this idea to the world.

Just to give you a few prompts, students can consider some of the following simple opportunities to start their own business before even graduating from college:

  • Photography;
  • Videography;
  • Academic writing (similarly to how you can find an essay helper at https://essayhub.com/);
  • Online tutoring;
  • Blogging;
  • Design;
  • Delivery, etc.

And there are tons of other ideas!

However, while it is not that hard to find a suitable niche or idea, starting a business is never a piece of cake. Most issues kick in when it comes to promoting your services or products. Luckily, this can be done through social media. Want to learn how? – In this guide, we will tell you everything about it!

Launching Student Business on Social Media: A Step-by-Step Guide

Social media has plenty of benefits for startups, especially those run by students who need to cover their own expenses. First of all, using social media for promoting your idea is not as hard as it may seem. Secondly, it is relatively cheap. And thirdly – in 2020, about 3.81 billion people are active users of social media. This means that your potential customers are out there somewhere. All you need to do is to reach out to them!

Build a Plan

Regardless of whether you decided to launch a student blog or want to offer any kind of services, the first thing you should take care of is a well-thought-out plan. A detailed plan will give you a clear, SMART goal. Which, in its turn, will help you define the right metrics to track the progress.

To create an effective social media plan, take the following steps:

  • Set your goals (e.g. to acquire customers, to boost brand recognition, etc.).
  • Research the competition and define what SMM tactics they use.
  • If you already have business accounts on social media, conduct an audit to see what holds you back from reaching the set goals.
  • Think of the right visual and written content that will complement your strategy.
  • Create an SMM calendar.

Pro Tip: at the beginning of your path, you might want to make it through with organic posts for free. That’s totally fine. But, you have to do this right. If you are not planning to invest in advertising yet, you have to make your pages interesting for users. For this, try the 80-20 rule – post 80% of engaging, informative, and entertaining content, and only 20% of marketing content. This will help you gain some followers and raise the bar!

Get to Know Your Target Audience

One thing we love about social media in terms of business is that it allows entrepreneurs to micro-target their prospects and, thus, achieve better and faster results. However, to make this benefit work for you, you must first identify your target clients!

Here are a few tips on how to do this:

  • Analyze profiles of your current audience (clients)
  • Look at your competitors
  • Conduct surveys
  • Experiment
  • Monitor the engagement

All these tricks will help you get to know your audience better and, eventually, create content that is perfectly tailored to their needs.

Define the Most Effective Platforms for You

Once you know your target audience, you can decide which networks should work best for you. But, don’t make any guesses! To make the right decisions, be sure to check out the demographics of different platforms to see which ones are used most by your prospects.

To give you an example here, we can assume that your student business will be targeted at students as well. Checking the demographics, we can see that:

  • Facebook use: 76% of people of 18-24 years; 84% of people of 25-30 years.
  • Instagram use: 75% of people of 18-24 years; 57% of people of 25-30 years.
  • Twitter use: 44% of people of 18-24 years; 31% of people of 25-30 years.

Based on this, we can see that Instagram and Facebook should be much more effective for your needs.

Build Authority

Here is one thing to keep in mind – the authority of your startup brand is vital for success! It is what makes prospects trust you.

How to build authority? Show others that you are an expert in your niche. For example, if you are launching a design startup, make sure to notify your audience that you have a design major, share your professional knowledge, showcase your skills and portfolio, etc. This will help establish credibility and evoke trust. And this, eventually, will help you transform prospects into actual customers!

Experiment & Track Results

So, you already know who your potential customers are, have chosen the best platform, and have an SMM plan. What’s next? – Next on, get out there and experiment! Chances are you won’t get immediate success. It takes time to promote a business. But, what you can do now is experiment with content and strategies and track outcomes to eventually find a tactic that brings you the most benefits.

Good luck!

3 Business Apps every Realtor needs on their Smartphone

Let’s face it: as a realtor, you are as busy as a beaver. You have a lead to pursue, meetings to attend, and a sale to close—all in a day’s work.

True enough, being a realtor is exciting, and being a successful one at that can lead to gratifying rewards.

This, however, requires you to always be on top of things. Without incredible organization, you can cave in from the number of things you need to do.

Thanks to technology, we got you covered. The key to organization is at the tip of your fingertips. Here are three apps you need to install on your phone ASAP.

Zillow Premier Agent

Zillow Premier Agent is a customer relationship management (CRM) platform that lets you manage your leads and agent team efficiently.

The app basically generates leads by redirecting prospective buyers without agents to you. The app doesn’t only rely on Zillow’s website. Zillow Premier Agent has a wide network of leading real estate websites like Trulia and StreetEasy.

The great thing about Zillow Premier Agent is that it already offers so much from their free CRM. You get instant alerts with every new lead along with their property and contact details. Leads from many sources can all be consolidated through your Gmail account. You can even record your phone calls for later listening.

Not only that, but you can also manage your team by assigning the right leads to the right agents per price, location, or property type. Monitoring and tracking tasks for your team members through the app has never been this easy.

Zillow Premier Agent is available on both Apple and Android devices. Zillow Premier Agent’s pricing is determined by both ZIP code and competition. If you are part of a team with a larger marketing budget, then this will be of great help to you.

Zapier

Zapier is a must-have, especially for realtors like you who juggle between software. It is a workflow automation app that connects functions between apps. These workflows can be saved for further use later.

How does it work?

You simply create workflows called Zaps with 2 (or more) easy steps. Zaps are created when you set which action is done based on a change from another app. This process is automatic, which can help you focus on more important work. It’s no wonder why Zapier rhymes with happier.

The first step is to create a trigger. Anything can be a trigger: when you receive a new lead from online listings like this one at https://precondo.ca/new-condos-brampton/, when someone registers to your event, or even as simple as receiving an email.

Then you choose an action for the second step. After you receive a new lead from Step 1, Zapier can add the lead to your email list. For event registration, you can send the client a welcome email. You can add more steps to your Zap if you want to.

Every time a Zap runs, information from one app to another is transferred securely. Zapier can connect about a thousand integrations and apps like any of the Google apps, Trello, Follow Up Boss, or social media apps like Twitter and Facebook Lead Ads.

Zapier is available on both Apple and Android devices. Zapier offers an unlimited free plan for 5 zaps and at most a hundred tasks per month. Setting up multi-step zaps starts from CAD 26.52 with their Starter plan.

Spacio

Spacio markets itself as a paperless open house app. Yep, you heard that right. Instead of leaving sign-up sheets for open houses like this one which has Calgary houses for sale, you can collect their information using Spacio instead. This way, you avoid clients easily messing the data up.

You don’t even need to rely on a CRM app to send follow-up emails. Spacio can do that for you. The app also notifies you of new visitors and allows you to market your listings on social media and websites.

Spacio can be integrated with a number of apps like BoomTown!, IDC Global, Contactually, DocuSign, and many more.

Spacio is available on both Apple and Android devices. Pricing starts at $25 for agents but offers a 30-day free trial.

What’s Next For You

If you think you’re falling through and need some robust organization in your life, these apps can surely help you. Remember: real estate isn’t just about marketing houses and properties. It’s also about marketing yourself. If you can’t follow through because you missed several things, then you’re doomed to fail.

But with the centralization, streamlining, and organization these apps offer, you’re on your way to better yourself and hopefully succeed as a real estate agent.

How Online Reputation Management Software Can Make Your Small Business Productive

Online reputation management should be part of any effective digital marketing strategy. Gone are the days when only businesses provided information about themselves and their products. Now, through social media and Google, prospects can get any information that they need about a brand. If marketers wish to make sales, they must have a good reputation. 

Online reputation management isn’t just about pulling down negative reviews, social media posts, or blog articles. It’s about transparently displaying one’s business and responding professionally and positively to all kinds of reviews. An online reputation management software is a critical tool that every marketer wants to have a good reputation. 

Here’s how online reputation management software will improve a business’s productivity. 

It Increases Visibility

Small business productivity depends on its visibility on the web. Marketers can create visibility through well-structured content and online presence on other various platforms. They can also leverage social media sites like Facebook and Twitter and promotional video channels such as YouTube. Without proper management software to handle these platforms, management may be a tedious process. But with the appropriate software technology, management is made simple.

Reputation management tools can scour the web to monitor visitor reactions, comments, discussions, and reviews. This updates the marketer on his site’s progress and can help him take necessary measures to counter any challenges. Through data obtained from an online reputation management software, a marketer can know which SEO steps to take to increase his brand’s visibility. 

It Generates Business Insights

Reputation software is a great tool that a brand owner can use to fetch smart insights about his business. Through the technology of charting out customer feedback, ORM software can give report analytics graphs that a marketer can use to know his customers’ wants. 

Also, reputation software can give percentages of reviews that are on an individual’s site. A marketer can place positive reviews on search engines to attract new users searching for products offered by his company. The reviews can also act as feedback for planning the launch of future products and services.  Negative reviews can help marketers to improve their services and products. 

It Builds Credibility and Trust

Many people buy products and services from businesses that they trust, and a business’ trustworthiness depends on how people perceive it in the market and how credible it is. Online reputation management software can help a brand owner to promote his business in the best way possible.

Some software ensures that only content that empowers a brand enters social sites and search engines. By using this software, a marketer can control what his audience views. This software can also help a brand owner create uniform content for multiple web platforms to earn more credibility. However, building trust and credibility shouldn’t only be left to tools alone. Marketers also need to urge their loyal customers to write more positive comments. When positive customer reviews and ORM software combine, a brand owner builds powerful credibility. 

It May Increase Sales

The internet is the new marketing platform for goods and services. Though it can’t entirely replace brick and mortar stores, it supplements them well. Having an ORM software that engages prospects online directly or indirectly can improve sales. This software can also help brand owners to analyze the best way of converting prospective customers. From data about customers’ behavior and reaction, a marketer can formulate a communication strategy that can help him to improve sales. 

It Builds A Business’s Image

An effective ORM software can help a marketer build his brand’s image. Using appropriate communication software, a brand owner can monitor his customers’ responses and create a positive image for his business. It can also help him put out a social media post when most of his prospects are online. If many customers are talking positively about a product, an ORM software can make it the center of communication to attract more customers. 

Final Word

Online reputation management is an essential aspect of digital marketing. One bad reputation can ruin the success of a business that has taken years to build. Therefore, a marketer needs to have an online reputation management strategy that can help him keep his reputation intact. It’s possible to manage a business’s reputation manually, though it requires more time and effort. On the other hand, using an online reputation management software makes the management work simple. ORM software can help marketers increase visibility, generate business insights, build credibility, trust, and brand image, and increase sales. 

What Can You Use Franking Machines for in 2020?

The franking machine was first developed over a century ago in 1884 by a Norwegian engineer, Engle Frankmussler, who was passionate about solving the security problems plaguing the postal system of that time. The post has been, unfortunately, often tampered with, misdelivered, and in some cases, outright stolen. The postal system was fraught with difficulty and made delivering posts very difficult and in some cases impossible. The postage payment system was also very difficult for many postmasters to regulate and control. Because of this, Frankmussler, tired and annoyed, stepped up and developed the first franking machine.

Franking machines are used in one form or another throughout the world. They are an integral part of how global mail is processed, and if it were not for them, our mail system would still be antiquated and fraught with corruption. This page will hope to tell you what you can use a franking machine for – and what the benefits of a franking machine are. Franking machines offer great benefits to the postal system and make the lives of postmasters and postmen much easier. Here is what you can use a franking machine for, as well as the benefits of a franking machine.

Reduced Postage Costs

Franking machines are a great aid in reducing the amount of money that is spent on postage costs. If it were not for a franking machine you would, in theory, be required to go to and from the post office collecting large numbers of stamps for every single item that needs to be posted. Now, according to the professionals at FPmailing.co.uk, by using a franking machine you can gain access to discounted Royal Mail mail mark rates. These are considerably reduced, and a much better alternative to spending a fortune on postage stamps.

Reduction in Manpower

Not only can a franking machine save you money on postage costs, but it can save you money in the amount of manpower you require in your postal room. For a large business, a lot of mail will be expected to be dispatched every single day, as is the same in many small businesses too. Franking machines can significantly reduce the number of people you need to work in your mailroom, thereby reducing your outgoing expenditure, and meaning you can employ (and pay) fewer people. A mailroom with a franking machine needs only a few people to operate and dispatch the mail, as opposed to ten or fifteen to hand stamp every single letter and parcel.

Discounts

Not only can you save a whole heap of money by using franking machines, but you are also entitled to regular discounts by your post authority. Generally, you are entitled to a discount (in America) of up to five cents per standard mail item posted. This gradually adds up and contributes to very large discounts. It is clear to see that, just from the last three points, franking machines are a great benefit to any business, large or small, and can save you a lot of money.

Convenience

Not only does a franking machine save you the money of buying stamps, but it also saves you the time you would have lost by having to attend the post office so frequently. This is a fantastic alternative to having to go and spend hours in queues waiting to buy stamps or postage. It also saves you the time that would have to be invested into spending hours hand stamping every single letter or parcel that is required to be dispatched from your company to other companies or customers.

Security

The security offered by franking machines was the whole reason it was first created over a hundred years ago. Franking machines allow you to see who exactly has been using your machine and whether or not anything has been tampered with. Once it has been marked by the stamping machine, on many machines, employees are required to log their employee reference number so that you can determine who has been using your machine – which means if any mail has been dealt with improperly or has been used to commit fraud, you can identify which employee was responsible for doing so.

Promotional Purposes

You can use franking machines for the purposes of promotion, instead of other methods. As you are able to stamp whatever you desire on the parcels and letters, this means you will be able to stamp promotional deals and advertisements on there as well; this is fantastic for businesses who are trying to draw in more business or clientele.

Now, with the help of this page, you know everything one may need to know about the many uses (and benefits) of franking machines. Franking machines are a great addition to any mailroom. Once you have one, you will wonder why you ever lived without one.

How Freelancers Can Protect Data On The Network

Activity on freelance exchanges requires constant insurance to avoid losses:

  • the performer (freelancer), having received from the customer a prepayment, may fail to fulfill his obligations or perform poorly;
  • the customer may not pay the performer for the work performed with high quality.

General safety

Currently, it is not a problem to find a freelance site that would accompany transactions between performers and customers. The insurance scheme here is quite simple: the customer pays a deposit, which is paid to the freelancer when he performs the work or returned to the customer when the work is not done.

But there is a small problem here. The customer can apply to arbitration service, having come to the quality of the work performed. And if he proves his case, the freelancer is left without payment.

To avoid this, there is a Terms of Reference (TOR), which specifies all requirements in detail. When performing the work, the freelancer must comply with all its conditions. It is not superfluous to keep all correspondence with the customer, as well as to record all voice conversations of the work.

How to secure the designer of sites

In order to prevent an unscrupulous customer from misappropriating the finished design, it is better for the designer to demonstrate his work in an unusable format (for example, JPG instead of PSD), or previously greatly reduced the scale. Not a bad protection means is to apply inscriptions (watermarks) to the layout with 40-50% transparency.

It happens that the layout has no graphic elements, so even its format is minimal, for example, 300 px per 100 px, you can collapse it. Here, the only way for the designer to report on the work, demonstrating the layout through a webcam or Skype. In this case, the possibility to steal the layout is minimized.

How to secure the web-programmer

If the field of activity is the development of websites, program codes, etc., the process should be fully controlled by the programmer, who should not allow the customer to download his work. That is, when creating a site from scratch, the programmer must keep it on his server or hosting and block the customer access to the database, FTP, site backups. If the web programmer takes a ready-made site for revision (with a serious amount of work), such revision is better to conduct on your hosting. Copying there does not take much time.

There is another interesting way of insurance. You should warn at once: it is not ethical and legal, and web programmers who value their reputation should bypass it. This is embedding malicious code in a ready-made site, allowing you to access the site and remove the results of your work in case of non-payment. This method is used if minor improvements are made. There are virtually no legal ways of insurance.

How to secure the writer

Copywriters become victims of deception more often than others, as there are no serious ways to protect themselves from unscrupulous customers in this activity. But even here there are options:

If you have a large order volume, you should demand payment in stages. If you need to make a whole block of articles, you can not write everything at once. It is much more reasonable to make a few articles, to demand payment for them, and after receiving them, proceed to the next. By the way, remember that a large amount of work of the copywriter will help perform https://writemypaper4me.org/.

When reporting to the customer, it is better to show the texts in the format of screenshots with watermarks. This will prevent them from being scanned and recognized.

The above methods allow to protect against unscrupulous customers in 70% of cases. An obligatory condition for the successful work of a freelancer becomes the requirement of their prepayment, at least in part. And, of course, a thorough study of the customer, including inquiries of those freelancers that once did not work for him. To act in this way is long and tiresome.

Efficient Ways to Drive Traffic to Your Website

Every business needs to attract more customers if they are to generate more revenue and increase their profits. In the online sphere, if you want to increase the number of customers, you need to increase the amount of traffic on your site.

The traffic you drive to your website may be of high or low quality. However, it is your responsibility to convert traffic into customers.

There are numerous ways to increase traffic to your website, but in this article, we will look at those that are most efficient. The most efficient ways to drive traffic to your website include:

Search Engine Optimization (SEO)

The majority of people online find their way through search engines. You should always optimize any content on your site for search engines like Google or Bing.

Search engine optimization is an incredibly potent tool. However, it is one of the least utilized by websites. There are very many aspects to search engine optimization, including the use of long-tail keywords and including meta descriptions. You will have to find SEO tactics that work for your site and help you attract more traffic.

Advertise

Just like in brick and mortar businesses, the way to attract more potential customers is to advertise and let people know how you can help them. On the other hand, the dynamics of promoting your site online and offline are quite different.

If you want to attract high-quality traffic, then you are going to have to pay for it. It is not only about using paid strategies, but it is also about strategies that help you accomplish your goals.

Every online advertising channel has its advantages and disadvantages. However, if you find one that works for you, you should efficiently increase traffic to your site.

Improve Your Site

It may sound obvious, but if you want to drive more traffic to your site, then you need a better website. There are many ways in which you can make your website better, but two are the most important.

The first is by increasing your website’s responsiveness. You need to ensure that your website is easily accessible and navigable on a wide range of devices.

Secondly, you need to ensure that your website is fast. Make your website pages technically optimized as no one will wait if your website takes too long to load.

Write Guest Posts

Guest blogging is a tactic that can help you substantially increase the traffic on your site. It involves writing or creating content for other websites where the owner of the site will include links to your site in return.

Guest blogging will introduce you to an audience that you otherwise would have no access to through your site alone. Moreover, writing guest posts increases your brand awareness and the number of backlinks to your site.

It can be very challenging to find sites that will allow guest posts from you. Therefore, you can ask others to be guests on your site, and in return, they will let you be guests on theirs.

Conduct an Audit of Your Website

The first step to increase the traffic you get on your website is to find out the state of your website. Many metrics can tell you which areas you need to improve to get more customers.

A site audit is similar to a health checkup for the body. You get to know the specific characteristics of your site and receive accurate statistics about them. After getting these stats, you can compare them with your competitors and see how you can improve. As stated by Matthew Woodward from https://www.matthewwoodward.co.uk/seo/reviews/semrush/, comparing these stats with your customers keeps you ahead of the game. A site audit will reveal issues like coding, crawlability, and links. Once you have a clear picture of the state of your site, you will take more efficient action to drive traffic to it.

Join Relevant Online Communities

There are thousands of communities where people spend time online. The vast majority of these communities are on social media and forums such as Reddit and Quora.

Once you join these communities, you can target those that pertain to the content on your site and provide valuable advice. If the advice is helpful, the users will probably look for your site the next time they need it.

Since there are so many communities, it is a waste of time to target all of them, and it may even get you banned. Choose your communities wisely if you want to use them to drive traffic to your site efficiently. 

Collaborate With Other Brands

As with many other things, cooperation is better than competing, and the same goes for increasing site traffic. There are plenty of brands online with a similar audience but selling different products & services hence no competition between the brands.

There are numerous ways to collaborate with other brands, including creating videos and webinars together. Being on another brand’s podcast is also a great way to cooperate.

By collaborating with non-competitive brands, you tap into the other brand’s audience. The best part is that you can do without the need to steal each other’s customers. 

Keep Content Updated

You should always update the content on your site if you want to increase its traffic. There are several reasons why you should do this.

One of them is that updated content will always be ranked higher on search engine results than outdated content. The more time passes, the more aspects of your site pages become obsolete, including links, processes, and statistics.

In some cases, changing several sections of the content will be sufficient to keep your content updated. In other cases, you may have to rewrite entire versions of your content, but the results will be great as it pertains to increasing traffic to your site. 

In conclusion, there are many more ways to increase traffic to your website. The methods described above are only a fraction but are some of the most efficient ways to do so. The key is to find ways that offer the best results for the effort. It is also essential for you to find ways that are suitable for your site, brand, and goals. Feel free to experiment with one or a combination of the above strategies. The only limit to the traffic you can drive to your site is your creativity.

What is Web Scraping

There are situations in which you need to gather information with a vast magnitude. For instance, forex exchanges have many different currencies for trade and can’t collect them manually. So, what do you do? Of course, you look for a professional solution. In this case, a professional solution is web scraping. Knowing what you need makes your research more accessible. Therefore, let’s discuss web scraping, its types, and how to use it.

What is a web scraping

Whether you need more from the site or gather bulk data, you should have some idea about web scraping. In basic terms, copy-pasting any info from any site to another source is a definition of web scraping. However, due to its functionality and the needs of internet users, we are referring to collecting a vast amount of information if we are talking about web scraping. Since doing this process manually takes eons, it is unavoidable to use web scraping services. If you are looking for an efficient solution, you should seek help from web scraping services. A lot of such services claim to be one of the best web scraping services. However, doing your research, and most importantly, knowing what your requirements are, will contribute to the time and money you will spend for such scraping services. So, how do these services work? In general, they have three steps. To meet your needs, the professionals may either use previously created scraper or develop a new one. Then, that scraper gathers data from the source website, be it a new one or the ready one. Depending on the amount of data to scrap, it takes some time to collect all the data. The final step is delivering to the user result in file formats like Excel, JSON, CSV, or any other type. 

Web scraping types

It is not easy to generalize all of the web scraping services. However, for the sake of simplicity, we can talk about a couple of web scraping types.

Ready solutions

Some sites are already known to have vast amounts of data. Be that Amazon, Alibaba, IMDB, stock exchange markets, or Craigslist. The entrepreneurs are continuously interested in what products are sold most and what their prices are. The experienced developers are aware of this and already have scrapers that successfully isolate data according to client requests. That is, they already have a working scraper, and customers can use it accordingly.  

Browser Extensions

Web scrapers are not available only as independent software. There are browser extensions that can harvest data from the websites. Those browsers have their advantages as well. You install them on your browser, most probably Chrome or Firefox. Another advantage is that they are simple to run. When it comes to the downside, they don’t offer advanced features as they are not built to meet all of the needs. Also, not all internet browsers may have such scrapers. For instance, you may have a hard time scraping extensions if your favorite browser is Safari.

Cloud-based web scrapers

One of the popular solutions. If you use a cloud solution, you are going to have the most significant advantage. You don’t have to install any software or extension. Your PC will not “sweat” to scrap all the data. You can order from the site and get the desired result in a short time. MyDataProvider offers such solutions. Just organize your needs, contact us, and get results that will please you.

Web scraping use-cases

Even though only some of the usages of web scraping were mentioned before, its usage is very diversified. In particular, we can use scrapers to get the stock prices, any other financial data, market research for the products, learn geographics, ages, and any additional demographic info on social media, monitoring news, etc. It seems like only professionals may need web scrapers. However, this is not the case. An average user can use simple scraping tools to get info from the cinema about the movies they screen and their screening times. As simple as that.