6 Best Practices for Sending More Professional Emails with Outlook

Every business communication needs to come across as professional and stylish. They should engage prospects and drive customers to take the next step via clear calls to action. Therefore, they need to look good and read well, while being exciting and direct. Follow these tips to make the best-looking emails that deliver results for your business and customers. 

1. Build Effective Email Templates

Templates help build the brand of a business, so should be treated as seriously as any other design aspect. Email templates should be stylish, provide clear areas for text, broken up with branding, products, or imagery, and ensure that all legal corporate and other messages are in place at the bottom. 

Templates ensure consistent branding and a strong look, but should still be quick to load and ensure that calls to action are near the top, as people will rapidly lose interest in a lengthy or text-dense email. 

Time-limited events should be clearly sign-posted with strong visuals to get customers engaged. Remember to update the templates regularly to stop customers from thinking that the brand is unchanging and boring and that years or copyright dates are always correct on the template. 

Also, pay attention to the signature as a professional-looking one can make you appear credible. Here’s a great guide on how to add signature in Outlook

2. Double Check Titles, Body Spelling, and Sending Times

Email titles and subheads need to grab the attention of readers, with strong verbs and calls to action. Brainstorm several titles and test them with a few people on your team to find the strongest possible message. 

Also, check that the email makes sense from a consumer perspective and ensure it is grammatically correct. Double-check any text within images, as that often bypasses spellchecks.

Finally, ensure that the emails are sent out at the appropriate time or date. Many emails are commonly sent at 9 AM, 2 PM, or 5PM, and you do not want to get lost in the stampede in someone’s inbox. 

3. Personalize and Customize With Plug-Ins

Just like WordPress and Shopify, you can customize or automate emails with a range of plug-ins to add features to Outlook. These can help create automated newsletters to your subscriber email list, or schedule emails with smart tools. 

There are even payment tools for email, to add PayPal or other services directly to messages, encouraging shopping with fewer steps for customers. Additionally, you can also create custom signatures for different types of messages from various personas or teams within a business. 

From time-saving to making emails look better, there’s usually a plug-in for that. 

4. Make Emails Part of the Marketing Campaign

Marketing emails remain a key part of most business consumer outreach efforts. By ensuring that your emails are integrated with key marketing messages, you can create a consistent tone of voice and ensure they are in harmony with advertising, promotions, and other efforts. 

As part of the marketing plan, consider how email can offer a different way to express key messages, along with SMS, on-site messages, and other communications. Use the power of email to deliver regular and interesting messages with more depth than shorter communications. 

5. Vary Your Emails to Deliver Active, Timely Messages

Emails from a company can get very boring, very quickly. This leads to them being ignored, deleted, or unsubscribed from. So vary the look and type of messages you put at the top of emails – while remaining on brand and in tune with other marketing efforts. 

Use email outside of your usual sending times to share fun or interesting information about products or events to encourage customers to look forward to receiving and opening those messages. You can also have a range of personas talking to consumers to help build more of a rapport, and use different tones of voice with them. 

6. Link Emails to Activities, and Always Remember the Unsubscribe Button

Emails should always link to a new or upcoming activity to give it a sense of urgency or timeliness. Natural seasonal events like summer holidays, festivals, industry gatherings, or social occasions are tracked and used by most brands, but you should also look for different or new events that help make your business appear more progressive or in touch. 

Finally, even though every business and marketer hates the unsubscribe button. Make sure it is there and clear at the bottom of each email. Firstly for compliance reasons, but also should customers wish to move on, it is a sign of good grace to let them go without any fuss or shenanigans. 


It is very easy for a company to think that an email campaign is just a string of regular messages, sent out with an expectation of a small response rate. Instead, focus effort on making those emails beyond the norm, with unique information or offers to make consumers more likely to react and feel positive about the messages coming from your business. 

Tips to Find Jobs for People With Disabilities

Job hunting can be tough and time-consuming for anyone. But if you’re a jobseeker with a disability, finding a job that’s meaningful and makes you feel valued can seem like a bit more of a struggle.

While the employment rates for disabled people in Australia have remained somewhat stagnant, the workplace environment has undergone positive shifts. The best news, perhaps is that more and more companies are now committing themselves to ensure workplace diversity and have programs in place to offer employment opportunities to people living with a disability.  

If you’re searching for the right job but not sure where to start, we have some tips to help you with the process.

Identify Your Skills, Strengths, and Abilities

Even before you start looking for a job, it’s a good idea to do a bit of homework on yourself. By that, we mean taking some time to figure out your interest areas, what employable skills you have, your strengths and weaknesses, and so on. Research the potential career options that you have and relevant opportunities available to you. It’s also a good thing to understand your preference of workplace. For example, would you like to work for a small, family-run business or a large corporate? Are you more comfortable working from your home or would you prefer an office job?    

Some questions to ask yourself at this stage include:

  • What are the things you’re good at?
  • What are your fields of interest?
  • Do you have the skills required to work in the fields you’re interested in?
  • What type of job do you see yourself doing in the long run?
  • Do you need extra training to get such a job?
  • Do you have any job experience? If not, are you willing to gain experience though volunteering or self-employment?
  • Are you looking for a part-time or full-time job?
  • What employment opportunities are there in your area?

It’s also a good time to scratch out the options that won’t work for you. For example, are you open to opportunities that might involve traveling? If you have limited mobility, you might want to consider options that are closer home.

Talk it Out With Someone

After writing down your answers to the questions we mentioned earlier, you would want to discuss them with a friend, family member, or someone you’re close to in order to gain more clarity on what type of jobs to look for. Consulting a disability employment service (DES) provider like atWork Australia can also help narrow down your options and develop a job search plan appropriate for you. They can further assist you in gaining any skills and training you might need to acquire a job.

Make Use of the Right Resources

Australia has several disability advocacy groups and job services specializing in working with people with disabilities. These groups along with DES providers offer job training, placement assistance and help connect job seekers with disabilities to employers across the country. Staying in touch with these resources and taking advantage of their programs and facilities can help you find a job that makes you feel happy and fulfilled.

Finally, keep a positive attitude and take every experience — good or bad — as opportunity to learn and grow. We wish you all the best for your job search!  

5 Factors to Consider When Choosing Shopify SEO Apps

Running a Shopify store is not an effortless job. During this process, store owners might constantly seek answers to tons of questions and dilemmas. Is Shopify the perfect platform for your business? Should you sell on marketplaces to maximize your profit? And most importantly, how can your store stand out from the rest and increase sales volume?

This is when Shopify SEO apps come to the rescue. These tools will help your store stand a higher chance of appearing at the top of the search engine result page and thus increase conversion. Besides, it can optimize your website to be more user-friendly, and as a result, you can engage more customers.

With that being said, though Shopify SEO apps play an important role in the success of your online business, it’s not easy to find a suitable solution for your store. In this article, we will list 5 key elements you should pay heed to when choosing Shopify SEO Apps and recommend the 3 best apps.

What is Shopify SEO and Why Is It Important?

What is Shopify SEO?

Before getting down to the nitty-gritty, let’s take a look at what is SEO and Shopify SEO in particular.

SEO is short for Search Engine Optimization. It is a process of optimizing your website to be more search-engine-friendly and user-friendly. Good SEO will result in higher rankings on search engine result pages (SERPs) and thus drive more organic traffic to your store.

On another note, Shopify SEO is the practice of applying several SEO adjustments to your Shopify online store. This process might involve both written content and images on your front end. You can use Shopify’s built-in features to improve SEO score or rely on Shopify SEO apps to make this process quicker and more efficient.

The Importance of SEO to Your Shopify Store:

Create a Better User Experience

Now, Google (and other search engines) use hundreds of parameters to determine which pages should appear first onSERPs. These search engines will take several metrics into consideration when calculating your website’s SEO score. These metrics include site speed, time on site, time on page, bounce rate, and other user’s interactions.

Generally speaking, good search engine optimization comes along with a good customer experience when shopping in your store. Therefore, whether you are running on Shopify, Etsy, Amazon, or other eCommerce platforms and marketplaces, it is of much importance to perform search engine optimization to create a better user experience.

Drive More Traffic to Your Shopify Store

A good SEO strategy can be a primary source of traffic coming to your store. Naturally, people are more likely to visit websites listed in the first few pages of Google or Bing. Therefore, with an effective SEO tactic to secure your store a place at the top of SERPs, your store might receive a massive wave of traffic without having to pay a large sum of money for advertisements.

Consequently, more traffic equals more conversion. This means with a huge flow of visitors flocking to your online store, you will have higher chances of turning them into customers. In other words, SEO helps store owners build a strong customer base and thus increase store revenue.

Build Your Brand Credibility

Along with applying several social media tactics, SEO is another good way to increase your brand awareness. As a matter of fact, appearing on the first page of search engines with specific keywords helps customers to link your brand with those terms.

Besides, it also guarantees to improve your brand credibility, as businesses on the first page are often thought to be more trustworthy. The higher your site ranks in the search engines, the more likely your brand will be favorably imprinted in the thoughts of potential clients.

What to Consider When Choosing Shopify SEO Apps

Ease of Use

Unlike WordPress, Shopify is a hosted shopping cart platform. It is built towards eCommerce rookies and users with little knowledge of technology. Therefore, when choosing a suitable app or integration for your Shopify store, ease of use should be a top priority.

Fortunately, most Shopify apps are rather easy to use. Everything you need to optimize your online business is already built-in and automated. All you need to do is find an app that offers the feature you need and add it to your Shopify dashboard. Then, you are ready to uncover a wealth of features that these integrations provide.

Publisher Authority

Cyber security should be a top concern for every e-merchant.

Please be aware that installing applications from unauthorized creators might result in illegal data extraction or information leakage. Additionally, store owners and consumers might get involved in illegal Internet fraud when downloading apps from unreliable sources.

With that being said, whether you are selling on Shopify or Shopify Plus, the Shopify SEO app of your choice should come from an authorized publisher. You can check their credibility by looking up their domain authority or seeing what other customers talk about them.


Running an online business on Shopify is not free. Besides the monthly Shopify pricing, there are several additional fees that you should pay attention to, namely Shopify Payments (with Shop Pay included) and other third-party payment gateways.

As a result, when your store is on a tight budget, pricing is another factor you should take into account.

Fortunately, most Shopify SEO apps on their app store come with a free plan. Nevertheless, if you have a strong financial background, you can upgrade to other paid pricing tiers to make full use of these integrations.

Number of Downloads and Customers Reviews

Another factor that you should pay attention to when choosing the suitable Shopify SEO apps is the number of downloads along with its rating.

Indeed, apps with high ratings and good customer reviews are more likely to be credible and trustworthy. They could be the bellwether for your selection of Shopify SEO apps.


Please note that not every application on the Shopify app store is tailored for your website. Therefore, while working with these integrations, there might be some unwanted issues or errors cropping up. In these cases, you will need help from the app’s developers to iron out your problems.

Hence, before installing any integration, it is vital to take a look at all the support you can get from the publisher. You can send them an email request, schedule a call, or visit their website for more information. To see which type of support the app provides, please switch to the Support section in the app introduction on the Shopify app store.

Best Shopify SEO Apps that You Should Not Miss

Don’t know which integration should you install? Here are our suggestions of the top Shopify SEO apps that are essential for your online store.

AVADA SEO: Image Optimizer

The AVADA SEO: Image Optimizer app is developed by AVADA Commerce. This integration provides tons of automated tools to optimize website images and structure to be most matching to the search engine algorithm. With this solution, building your on-page SEO will be just a breeze.


Image Optimizer offers two pricing tiers, including the free option and a pro plan ($29/month). With these pricing plans, AVADA SEO is suitable for every merchant, whether you are on a shoestring budget or running an enterprise-sized online store.

SEO Booster – SEO Marketing

SEO Booster – SEO Marketing by Secomapp is among the best Shopify SEO apps in the market at the moment. This integration has achieved a fairly impressive rating of 4.8 stars from 2268 e-merchants around the world, with nearly 1900 of them agreeing that SEO Booster deserves the highest score.

The SEO Booster – SEO Marketing app is packed with top-of-the-class features to help you fully optimize your Shopify store. It automatically scans your website, detects every SEO-related issue and problem, then points out how to fix them. You can try these features for free or get access to exclusive attributes by upgrading to higher pricing plans.

Bulk Image Edit ‑ Image SEO

Besides AVADA SEO and SEO Booster, Bulk Image Edit ‑ Image SEO is one of the most famous Shopify SEO apps in the market. It scores 4.8 out of 5 stars and it has been loved by over 1700 customers so far. Bulk Image Edit is published by Hextom, a trusted partner of Shopify with a collection of 13 apps on the Shopify app store.

As its name suggests, Bulk Image Edit focuses more on optimizing the visual content of your website. It allows you to quickly and unlimitedly add alt text to your images, convert pictures from PNG to JPG without using other tools, and resize all product images to the same shape and sizes.

With a flexible pricing plan ranging from $0 to $49.99 per month, the Bulk Image Edit app by Hextom could be the go-to solution for businesses of all sizes.


SEO unveils limitless potential for your Shopify online store. However, choosing the Shopify SEO apps to be your right-hand man is not a simple and effortless task. In this article, we have gathered several factors that should not be neglected when selecting the best fit for your store. We hope that this guide will assist you in finding the best SEO solutions to increase traffic and boost your sales.

Benefits of Getting Your Resume Written by Professional CV Services

Your resume is the passport to career success in most cases, regardless of your education level. A well-written resume will add more weight to your job application. Due to the fact that a resume dictates whether you will advance to the next stage of the hiring process, you are likely to opt for professional CV services.

Professional CV services are usually offered by skilled specialists with advanced knowledge in the field that you are dealing with. Below are the benefits of getting your resume written by professional CV services.

High-Quality Writing

Even if you know your capabilities better, you can still fail to develop a well-written essay. That clearly shows that not everyone is a superstar in creating a well-written resume about their capabilities or qualifications.

Maybe you are better in other fields like IT, and you have a hard time putting words together to describe yourself. That’s normal, and there is nothing wrong with that.

Thanks to the professional CV writing service, you can have your essay well-written at an affordable cost. Consequently, you will make a more favorable impression about yourself than when you write the essay. The document will be expertly written to capture your key competencies and skills in the specified field.

Lining With Current Trends

Whether you are a graduate or a professional expert in a specific field, finding time to concentrate on the current trends of essay writing is often a real bawl. With the advancing technology, the employment culture is constantly changing over time, and so do the things that different employers are expecting to see from the resumes.

To develop a well-written resume, you need to show your professional skills clearly and link your resume with the online profiles. You also need to use dynamic language that aligns with the values of the industry you are dealing with.

Letting professional CV services write your resume will keep your resume in the right boxes. The experts from these services understand the current trends and easily link them with the resume.

Avoiding Sloppy Mistakes

Making sloppy mistakes is one of the challenges that many job seekers commit. These are big red flags that can fail in the early stages of the screening process, as the hiring team cannot clearly understand the message you are trying to pass in that section of the resume.

Sometimes, you may think that these sloppy mistakes cannot hurt the chances of getting the interview, but they can sabotage your efforts. If you have a draft of what you would like to be mentioned in the resume, the professional CV writers will capture them as stated.

Most CV writing services use proofreading tools that can indicate all the mistakes and provide alternative suggestions of the words or phrases to fit in that section. Hence, you can rest and never worry about any embarrassing mistakes.

Saving On Time

Coming up with a well-written resume takes time. Different jobs usually have disparate requirements in the resume. So, you cannot just take your old copy of your resume and send it directly.

You have to adjust it until it meets the requirements of the advertised positions. Sometimes, the company may specify the style they want the resume to be written in and the skills that should be prioritized.

Creating a resume that will land you in your favorite job is a tedious process and can even be more confusing if you are still at work. That’s because you lack adequate time for planning. With professional CV services, the experts will handle this work for you in the best way possible. Then you can free up time and get involved in other productive activities.

To Remain Competitive

Remaining competitive in the job market requires a lot of research on the current trends of different specializations. If you are working or actively looking for a job, it’s challenging to get time to research other skills required to write an effective resume.

It’s only a well-crafted resume that will pitch you on the top of the game. As a result, you will gain high regard during the following interview process. Most professional CV services know exactly what employers want to see in a resume. This includes how to format your essay to be read with ease by the hiring manager. Sometimes, some of them will collaborate to work with you to fix everything you need.

Helps to Overcome Red Flags

In every job application, some red flags should be avoided so that the resume may clear the screening process. That’s if you have employment gaps or you are switching career fields.

A well-written resume will accentuate the positives that the employer expects to see in the resume. The trick behind overcoming the red flags lies within downplaying all the negativities so that the hiring managers can clearly understand your value.

Overcoming red flags will allow you to get an objective opinion on your strengths and weaknesses with ease. Hiring professional experts from different CV writing services will help craft a resume that will depict you as the best asset to the company.


A poorly-written essay is likely to let you down during key moments when you are actively looking for a job. Professional resume writers will polish the whole resume and offer a compelling description of who you are. They increase the odds of landing more interviews. The above points summarize the benefits of having your resume written by professional CV services. 

Why Startup Investing Is Here To Stay

Start-ups are now one of the main forces propelling the industry forward. The tech sector is a great example of how it works. When a new service or product is introduced, revenue isn’t the only interest. The domino effect will surely be in action for years to come. Think about 5G. Is the only thing that is going to be affected by it is how fast people can download a YouTube video over their cellular network? Of course not. There are hundreds of positive side-effects on gadgets and businesses all over the world. Innovative startups in any industry will have the same effect. Here is why investing in these startups is smart.

Innovation Drives Revenue

There are many reasons to invest money but it mostly comes down to showing a return. The strategy of investment will be determined by the time it takes to achieve the desired return. Those who invest in these start-ups get returns way above your average ROI. The catch is that it requires high risk. Investing in something new and innovative can go in any direction. Those looking for small gradual returns aren’t investing in startups. Coca-Cola or some other blue-chip investment is better for those investors. Investors in an-early stage tech start-ups, never really know what the future holds.

There is no such thing as a guarantee or certainty and this is where venture capital comes in. Take note that only about ten percent of all start-ups are funded venture capital. The rest goes to savings, credit loans, and friends and family plus crowdfunding. When someone does get funded by a VC or an angel investor, they are much more likely to succeed. Unlike the entrepreneur, venture capital firms and investors have the experience that enables them to better understand the whole picture.

Of course, even VCs take risks when they are uncertain, but you can be sure that they take their job of dissecting every potential investment as thoroughly as possible. When they invest in a start-up, they are taking a calculated risk. When you are taking innovation into account, the whole formula gets murky, and that’s where only experience can shine some light on things. That’s why we turn to David Kezerashvili, owner of Infinity VC, to help us understand what industries look the most promising right now and why.

Where Innovation Is Needed The Most

Startups mainly need funds and guidance, and that’s exactly what a venture capital firm can provide. Most successful VCs are either specialized or have different experts and departments. One person just can’t know everything about Biotech, cryptocurrency, eCommerce, or any other industry that is represented. These are all different fields with nuance. The devil is in the details and a good VC firm pays close attention to them. Kezerashvili is quite the entrepreneur himself, with real estate development companies both in his native Georgia and neighboring Ukraine. When he diversified into venture capital, with a philosophy to back his decisions.

Watching the world economy rapidly transform in the past decade, he decided that he wanted to be part of the driving force behind these ongoing changes. That is innovation. Where these rapid changes can lead to rapid outcomes and revenue, the sweet spot lies. The world has to adapt, and so do our investment strategies. Investing in innovation is both highly effective, and even further snowballs the rate at which we are advancing in all areas of life. Here are the three key industries he invests in right now.


The major competitive advantage of Fintech is that it has unlimited reach. Every business, individual, or other entity is connected to money somehow. Even non-profits entities need financial services. Thus, theoretically, everyone is a potential client or user. If you take into account the statistics, which show that for each five dollars venture capital firms invested one went to fintech, you get all the reassurance you need.

Online shopping has been around for a while, and it’s not going anywhere. Digital commerce is already taking over the traditional route, and sales are booming across all kinds of platforms- be it Amazon, Instagram shopping or directly ordering from companies online.

Mobile Technology

We’ve spoken briefly of 5G in the beginning, but that’s just a small part of what is happening with mobile tech. Think of all the new opportunities that will be created when it is fully implemented. It’s a revolution in terms of how our phones and gadgets are going to be used. The never-ending desire for the next-new thing makes sure the whole industry is working hard to satisfy the customer. The combination of artificial intelligence and machine learning is on the verge of breakthroughs, and in the end, it will play a major role in every industry you can think of.

Video Technology

Kezerashvili has already invested through Infinity VC in a number of video tech companies. The video field is always changing, with the most transforming revolution in the past few years being the prompt transition to video streaming services from cable TV. Services like Netflix or Hulu are breaking all the records of popularity yearly, and there are now more than a few dozens of successful services like these. Another area that’s going to explode in the very near future is augmented reality and full-blown virtual reality. It’s a field with unlimited possibilities, and we are just beginning to scratch its surface.


Seemingly, as innovation is the way to go, they make for great value investments, both short and long term. You do need to know what you are doing, as it’s not as simple of an endeavor as putting your money into the S&P 500. That’s why doing your own research and following closely what other investors are doing is important.

A Beginner’s Guide to Classes in Lost Ark

Lost Ark is a fantasy MMORPG released in 2019 that has grown huge over time. Lost Ark has been praised for its great depth of combat and exploration, as well as the story. The game is loved by millions of players for its great voice acting and lore as well.

The variety of classes and enemies speaks for itself and there is a great number of players joining in every new day. Having the best class can help you defeat bosses, complete quests, collect lost ark gold and even help you rank up faster.

And so here is a guide to the major classes in the game that players get to play and which one is best for you!


One of the most intense classes of the game. The warrior class is solely based on high-octane combat that involves slicing and dicing through hordes of enemies. For players who love a strength-packed, chaotic approach to the game’s combat, the Warrior is the real deal. Warrior is a rather slower class but the cataclysmic strength makes up for it.

The subclasses that fall under the warrior class are Paladin, Gunlancer, and Berserker. You can think of the Warriors as the tank class in most of the other MMOs based on the sheer power this class offers and their ability to just slash through enemies with a swift move.

Martial Artist

For all the agility lovers who charge at the enemy with a flurry of combined attacks at lethal speeds, this class is it. This quick-footed and witted class gives players a huge edge over slower enemies and classes as well, when playing against other players. This class further branches into 4 subclasses that open up whole new possibilities. Striker, Soulfist, Wardancer, and Scrapper are the subclasses.

I for one thought this class wouldn’t be a fit for this game but then again, Lost Ark can really combine some of the most unusual things in the game in the best way possible. This class is for those who are good at playing arcade fighting games because you can definitely show off your combos moves to get the best out of your powers!


This long-ranged class makes the best use of its sharpshooter abilities for culling and hitting the enemy force where it hurts the most. The gunner can prove to be the most annoying of enemies if you are against one because they could hit you even with their worse shot. Gunners are always ready for efficient combat ensured by their lethal accuracy and the huge diversity of weapons. The subclasses include Sharpshooter, Artillerist, Deadeye, and Gunslinger.

At this point, I think we are way past the unusual in this game, but if you are looking to put your shooting game skills to use, this class is definitely the one for you.


Harnessing the ancient magic of Arkesia, these conjurers prove to be lethal at multiple occasions. What makes this class different is that it can be very defensive and offensive as well. From casting spells of evil that baffle your foes to healing and supporting, mages tend to manage it all well enough. Mages can summon different creatures to fight beside them which makes them a perfectly balanced class that supports while equally hurting the enemies. Subclasses are Bard and Sorceress.


This class is a master of light, but quick successive melee attacks which help in interrupting heavier enemies that seem to be on their way to cause you lethal damage. Assassins are made to best demons in their own game. Assassins make use of blades and their demonic abilities to best their foes, the subclasses include Shadowhunter and Deathblade.

Which One is the Best?

Personally, I love the Assassin class, as it comes packed with some of the destructive moves that will easily decimate the enemies fighting against you. And if go a little deeper into the Assassins class, I would say Shadowhunter is probably the best of all. This class has got a class of its own and I can’t think of a better option for pulling off insane combos that can destroy even the hardest of bosses in the game.

But it really comes down to your playstyle, if you don’t want to get up close and personal to your enemies, maybe the gunner is a better option for you. And it surely has got some epic tricks up its sleeve that you can use.

How to Prepare Your Home before a Vacation

Everyone deserves a vacation from time to time, especially when we live in an extremely fast-paced world. We are constantly struggling to move back and forth between work and personal life. Jobs are very demanding and employers place particular emphasis on work efficiency.

Breaks are often needed to relax the mind. Like work, personal life is very difficult. We are worried a lot about the safety of our home when we are not around it. But when you go on vacation to relax, you will not want the unwanted stress that clouds your mind. So here are some preparations you can make before your flight.

Prepare Your Fridge

Consider cleaning the fridge a few days before the flight, as it is best not to leave the fridge open when you’re not at home. To do this, you need to empty vegetables and food in the fridge. Plan your last meal before departure and try to reduce as much food as possible in the fridge. Throw away the rotten stuff and ask your neighbors to keep any leftovers in the fridge until you return.

Track Your Deliveries

If you enjoy shopping online, you will also know when it will be delivered. If you are absent, track the deliveries scheduled during your absence or cancel. You can also have it delivered to a friend’s house where they can take care of it while you are away.

Make Sure Your Plants Will Be Watered

Your plant doesn’t know you are on vacation. You are responsible for taking care of the plants you grow in your garden or backyard. They need to be watered while you are away. So check the sprinklers and put them in the correct time timer mode for when you’re away from home. If your sprinkler doesn’t have this feature, it’s a good idea to have your friends and neighbors check it and ask them to water it if needed.

Keep Up with the Due Date on Your Bills

There may be unpaid bills in your house, and the deadline is approaching. Some may also have due dates that may fall during your vacation. In that case, leave some cash in advance so that they can be paid. You can also set up a direct debit for your invoice, pay on time, and use the additional amount on your invoice the following month.

Make Your Arrival Comfortable

When you come back from vacation with a lot of work in mind, you can get stressed and tired even before you set foot in your house. It is a wise idea to take care of these things before you go on vacation. This includes a semi-cooked meal to put in the microwave when you come back, a few bottles of cold water, and perhaps the help of a friend who can switch on the heating/cooling system.

The above are essential for your home. However, with the following explanations in this article, you don’t have to worry about the airport when you arrive at your destination. Make sure that the following things are easily accessible in your home before your flight to avoid any hassle.

Confirm Your Flight Schedule

You should call the airline at least 24 or 48 hours before your scheduled flight to ensure that your flight arrives on time and there are no unexpected delays. If you do not know in advance, it may cause unnecessary trouble at the airport.

Confirm Your Hotel Booking

It is advisable to book in advance the hotel room you plan to stay in before arriving at your destination. Often, after a long flight, you feel too tired to find accommodation. If you have booked a room, please call the hotel 24 hours before your stay to confirm. In most cases, you will need the booking code that will be emailed to you when you book.

Ensure That Your Debit Cards Are Working for International Transactions

Cards are often blocked for international transactions. It is wise to call the bank and tell them that you can make international transactions with your card. However, never rely entirely on your card when spending money. You should always have enough cash on hand. You can use your credit or debit card in an emergency.

Be Prepared for an Emergency

You may lose your mobile phone due to unforeseen circumstances or accidents. In this case, you may not be able to reach your loved one and start worrying. It’s a good idea to leave a copy of your itinerary and a phone number to contact in case of an emergency.

Ensure the Safety of Your Document

Travel documents, especially passports, are very important when traveling. Make sure you have a copy of all your travel documents in advance. Please keep the original document safe. You need to make sure that all documents are kept safe, especially if you are traveling with your family and have children.

Final Thoughts

Going on vacation is exciting. However, you should keep in mind that you need to be careful about your home even when you are away. Before your flight, pay attention to the little things you may have missed so that you can have a great, stress-free vacation. Apart from this, you should also ensure the safety of your home. You may want to install smart home security products like the Wi-Fi video doorbells to ensure that no one breaks into the house so you can come back from the vacation stress-free and relax in your home.

How to Increase Brand Awareness on TikTok

TikTok is the primary social platform that is commonly chosen for brand promotions. Increasing a brand’s reach is dependent on how it utilizes TikTok. One must possess excellent knowledge about TikTok before doing a promotion in it. So, achieving growth through TikTok promotions requires a separate range of tactics. Hence, it is crucial to focus on improving brand awareness and achieving better growth. Currently, enhancing the brand awareness on TikTok requires a specific set of tactics. Read this article so that you can learn how to increase brand awareness on TikTok. You can gain immense knowledge about boosting brand awareness effectively. 

Trollishly on Increasing Brand Awareness:

The essential factor for a brand to have better growth on TikTok is its brand awareness. Brands have the habit to buy tiktok views packages from any leading paid services. Purchasing such services can offer development to brands in a shorter period. A brand can reach a vast audience if it increases its popularity on TikTok. Only then will its name reach its potential audience. 

Increasing the brand awareness on TikTok constitutes various factors. You should know which strategy works for you in the best way. Hence, implementing it in the right way can aid you to a considerable extent. 

Focus on Creating Viral Content

Creating viral content is one of the easiest ways to increase the brand reach on TikTok. Brands have their complete focus on TikTok as they feel that it is the right platform to drive their growth. TikTok has the potential to have good development for a brand considering its user base. TikTok has many potential buyers who can take an instant action to purchase products. So, if your brand’s promotional content becomes viral, then the product will become popular among many people. Hence, if any content form is getting viral on TikTok, brands must give importance to such forms of content and create content along those lines.

TikTok Stories is About to Come

Many reports suggest that TikTok will launch TikTok Stories very soon. It is currently testing the feature by making it accessible for a limited set of audiences. Hence, it is essential to have a possible focus on this feature. Because once it is launched officially, it can gain colossal reach. Content may be frequently added to the stories section, achieving a much more engagement rate. Hence, acting proactively and framing strategies to maximize brand awareness is a good move. Stories section has been playing a better role across all social platforms to boost the content reach. So, you must learn to leverage the TikTok stories section and use it effectively. 

Stay with the Trend 

TikTok is known for its new trends. The platform always gives rise to the latest trends, which subsequently spreads across other social applications. So, TikTok is the place where recent trends had their inception. Hence, if any trend is prevailing on TikTok, make a note of it and create content accordingly. Therefore, always keep a close watch on what’s happening around you and frame your content accordingly. It is essential to stay with the trend and make the most out of it. If any content you create along the lines captivates people, the video will garner better reach. 

The Presence of Tropical Posts

Tropical Content is one of the ways to reach as many people as possible. You must be robust in content creation to create better results through Tropical content. This form of content is one of the easiest ways to increase your brand awareness quickly. Currently, tropical posts are the only way a brand can reach many people. So, it is an excellent move to have the possible focus on this content form. The demand for these kinds of posts has been increasing consistently. So, learn to create tropical content and frame your content accordingly.

Not everyone is focusing on the tropical content these days. But, according to reports from Trollishly, it is one of the most effective forms of content. So, if you are not used to creating such content, then extract ideas from the content that other brands posted in the past. This will help you to create relevant content. Brands are looking for better ideas to pitch their products on TikTok. So, giving importance to the tropical content can provide them with better conversions. 

Tie-up With Micro-Influencers

Micro-Influencers can contribute to a considerable extent in increasing a brand reach. They are also exceptionally skilled in creating content that quickly catches people’s attention. Currently, many brands have started tying up with micro-influencers. Hence, giving importance to these Influencers is also an ideal move. However, don’t underestimate micro-influencers that have minimal followers. If you collaborate with more than two micro-influencers, you can achieve better results. 

Wrapping Up

Brands are primarily focussing on TikTok to achieve a better conversion rate. Hence, giving priority to it can aid them in achieving better growth. Currently, TikTok is regarded as a powerful social platform for earning maximum brand awareness. So, it is suitable to give possible importance to it. Hence, give the necessary priority to TikTok for brand promotions. 

Tips on How to Shop for an Auto Extended Warranty

The best time to shop for an auto extended warranty is before you buy your vehicle. However, the price you pay for an extended warranty can vary widely among dealerships, so it is important to do your research before purchasing one. In most cases, the dealers mark up their prices, so it is essential to negotiate the price. Call several dealerships and ask for the lowest price possible. Also, ask if they will beat the price of another dealer’s extended warranty.

To get the best price for your extended warranty, you should always shop online. By doing this, you will be able to find the right price and the best plan for your needs. Remember, every product has unhappy customers, so reading online reviews is the best way to avoid making a poor decision. If you’re not satisfied with the reviews, you should consider another seller. Here are some tips to help you save money on an auto extended warranty.

Shop Around

The first tip for a smart car warranty purchase is to shop around. It’s best to negotiate the cost of the extended warranty separately from the price of the car. The reason is that you can easily cancel the policy within a few months. Plus, this way, you can get a better deal from other dealers. You’ll also have a better chance of finding the best price by comparing multiple options.

When you’re shopping for an extended warranty, you should make sure you’re not paying too much for it. Buying a warranty that will cover unforeseen car repairs is a smart decision. It will save you money in the long run. Besides, it’ll ensure that your vehicle’s value increases. Moreover, an extended warranty is often easier to cancel than a new car.

Lastly, don’t purchase an auto extended warranty from your dealership. In many cases, you’ll be better off buying an auto insurance policy from a third-party insurer. The higher the cost, the better the deal. This type of insurance is an excellent way to protect your car from unexpected repairs. Most policies are valid for a year or more and cover a wide range of situations. If you’re not satisfied with your warranty, you can cancel it.

Watch the Details

When purchasing an auto extended warranty, be aware of the details. Some warranties may not be worth their cost. You can cancel your existing policy before its expiration date if you decide that you want to cancel. Typically, the length of the warranty is 30 days. It is best to negotiate the price with the dealer separately from the extended warranty. It will give you a chance to compare prices and choose the best option.

Buy it From a Credible Source

When purchasing an auto extended warranty, it is important to buy it from the manufacturer or a third-party administrator. It is recommended to buy an auto warranty from the manufacturer directly. The service you receive should be of high quality. The provider should have a good reputation and have an excellent reputation among customers. If the warranty is sold through a third party, it should be fully backed by the manufacturer.

Beware of Premium Increases

When buying an auto extended warranty, the first thing to consider is the price. Initially, the price of an auto warranty is affordable but as time passes, the premium increases. Eventually, the cost can rise to $2,000 or more, so it is better to get a low-cost policy. By comparing prices, you will have the best coverage and can decide which is best for you. If you are not satisfied with the price, consider buying a longer warranty at a lower cost.


If you’re looking to buy an auto extended warranty, you’ll need to carefully assess the benefits and costs of the coverage. Whether you want to protect the engine or the transmission, there is a good chance that your extended warranty will cover the parts that most often break. If you don’t need the extra coverage, you can cancel the policy and not get charged for unused days. And don’t worry if the coverage does not meet your needs – it is often possible to cancel it after 30 days.

Reputable companies have been around for awhile and it is good to buy a warranty for a used car from Olive.com or a company this experienced. By doing your homework on shopping for a warranty, you will be sure to save a lot of time and money. 

11 Software Marketing Strategies to Use in 2022

Bring your software marketing, up to date with these essential tactics for 2022!

So you’ve got the next, best software product on the market! Congratulations! But how are you going to make sure the right people know about it, and how it can help them? With software marketing of course. Read on to discover the most effective and up-to-date strategies.

Your Website

Before we move on to the other most effective marketing for software firms, we must underline the vital importance of having a high-quality business website. Indeed, most of the other marketing methods discussed below work by referring potential customers back to your website, and in the software business if your site isn’t up to scratch it will affect your bottom line.

With that in mind, you need to attend to both UI and UX, ensuring that your site is stylish, cohesive, and easy to use and navigate. Of course, creating a high-quality site isn’t always easy, especially when you have the rest of your business to tend to. Luckily, by seeking a professional who deals with small business web design you make sure this gets sorted. All while you do what you do best create software and run your business.

Reviews, Ratings, and Testimonials

One of the most important marketing strategies is to build trust in potential customers. Then when it comes to making a purchase, they are much more likely to choose your software. The good news is that the internet is the perfect place to establish this trust.

Indeed, there are three important ways of doing this: Reviews, ratings, and testimonials. In essence, all three do the same thing, get someone to sing your praises that are independent of your business! Use independent review sites like G2, Google Seller Ratings, and display customer testimonials on your website for the win! 

Ideal Customer Persona

Before we get too much further into this guide in software marketing strategies it’s important to mention the ideal customer persona. These are a tool that goes beyond defining your target audience and demographic. Instead, an ideal customer persona is even more detailed and deals with not only facts and figures but the personal experiences those most likely to buy your product will have. Indeed, this is the value of these ICPs, as by getting into the mind of your ideal customer, you can better understand how to solve their problems with both your software and the way you market your software!

Valued Content

Content marketing can be very effective for software companies for several reasons. The first is that by creating content that a potential customer will value you can establish both trusts in your brand, and your business’s place as an expert in your field.

Secondly, valued content, which in the field of software often means informative, or education material can also work wonders for your SEO strategy. Indeed, content marketing is the perfect place to host long-tail keywords that will get your firm to the top of search positions.


SEO is the act of maximizing the chances that your firm or software product will show up first in an organic search. It is also a marketing method based on quantitative analytics that those working in the software industry can get behind.

However, it is worth noting that SEO is not only a science but also an art, and a distinct specialism in its own right. That means rather than using up the valuable time and energy of your employees on an in-house software campaign working with a specialist is a much better option.

As the cost of advertising increases year on year, many software development companies are looking for alternatives to paid advertising, for more cost-effective marketing strategies to attract new business.

Include PPC

In addition to content marketing, and SEO software firms should also use PPC or pay per click. This is when you pay a search engine to host your ad and position it above the organic search results. Something that means anyone searching for the keywords you use will see your business’s link first.

Get Social

While you may not have considered social media marketing for your software products, it can be very beneficial. Again, the focus here should be on educational and information content, although presenting it in entertaining ways like cartoons can help the complex issues present in the software industry become a little more palatable.

Social media is also great for creating a sense of community around your product with a private invite-only Facebook group, for example. Something that can not only help to create more leads but encourages long-term customer loyalty as well.

Free Trial or Demo

In the software industry, free trials have long been used to convince potential customers of the value of their products. Indeed, combined with specific techniques such as offering full access in the trial version, and encouraging customers to subscribe to get access can be very effective.

However, there is another option to consider here and it’s a guided, in-person demonstration. This means you go to your customer in real life or online and show them precisely how your software can provide solutions for the problems they are experiencing in their business. Indeed, demos are particularly useful in this way because they can be customized to the needs of each client, and so increase the chances of them making a purchase.  

Create a Smooth Customer Journey

No matter how good your product is, no one wants to have to work hard to access or use your software. Instead the journey from research and inquiring about your product, to signing up for it and using it every day needs to be as smooth, and as customer-friendly as possible.

The good news is there are several tactics you can use to ensure this is the case. For example, creating introduction videos for your onboarding process will make it easier for new users to get up and running. Similarly, contacting you for support should be fast, and responsive.


Unlike reviews, ratings, and testimonials, referrals are a more active form of marketing. Quite simply a referral is when you get one customer to refer another to you. The advantages of which are that they are likely to be within your target demographic, and you will already have been talked up by your current customer, something that means conversion is that much easier. Encourage this type of marketing by offering discounts to current customers when they refer another. 


Another useful marketing tool for those in the software sector is upselling. Upselling is all about maximizing the opportunity you already have when a customer chooses to buy. After all, you have already done all the hard work, and gained their trust, so why not provide more value to them and maximize your income in the process.

A good upsell is all about offering clients additional products that gel with their current purchase. For example, if your software is designed to help clients with their business accounting, providing the opportunity for them to upgrade to offering invoices as well, maybe just what they need.

Vlogs and Pods

Vlogs and podcasts are also important forms of marketing that those in the software industry should consider for several reasons. The first is that there are many that focus on specific niches both concerning software and business, which means you can easily connect with your target demographic.

Secondly, vlogs and podcasts offer a unique opportunity to go into depth on a particular issue or subject. One that for the best marketing results needs to be related to a particular pain point of your ideal customer, and how your software solves it.