How to Write a Marketing Content – Examples and Tips

Marketing content is at the core of promoting businesses in the digital world. Creating content that can help ideas stick, influence consumer behaviors, and promote products and services is a tricky job. Jones Miles, an online Marketing expert at GoAssignmentHelp, says, “Today, the word-of-mouth publicity has transmuted to spreading of information and influence through social networks. For small business owners, creating viral content is the most effective way to harness the power of social media and online marketing.”

So what makes certain ideas, products, actions, or stories stick in our minds more than others? Let us decode how to create effective marketing content:

Less is More

Assignment helper Prius Myers gives an excellent example to explain this phenomenon. He says, “Suppose you visit Dell’s website to buy a laptop. Each listing on the site presents a long list of information about PC cards, media base, docking ports, modular options, memory keys, types of DVD drives, etc. You have no clue about the technology – and despite extensive information, you are at a loss on which laptop to buy. Now, imagine seeing a video of each laptop where you can see it from all angles and check out its best features by clicking on it. Wouldn’t that make it easier for you to decide which one to buy?”

Many times, when businesses describe their products, they make the mistake of using nuanced and complex messages. They think that by telling more about the product, they will impress a potential buyer. The truth is when you learn a lot about a topic at once, you forget most of it instantly. The best strategy is to choose one or two best features of the product and build your marketing content around it. Such content will be easier to understand and have longer retention duration.

Use Analogies to Introduce a New Idea

Riteish Mukherjee from GoAssignmentHelp shares, “When Facebook first came out, it was portrayed as an online yearbook. People treasure their high school yearbooks as they spark memories of their old friends and teachers and instantly associated Facebook with an online medium to stay in touch with their friends.”

Analogies are effective ways to communicate unfamiliar ideas to an audience. They make your marketing content more relatable. Experts suggest that you should use an analogy to explain something, present complex or abstract arguments or concepts more simply, or compare and contrast two or more products or services.

Minnie Sietelman, who helps MBA students in assignment writing, warns, “One has to be careful while using an analogy. It should not be used as a core idea but to support and explain the idea. You should also be sure that your target audience knows what you are referring to when you make an analogy. Someone who is not interested in sports would not understand a basketball analogy. Similarly, people who are not Marvel fans would not relate with Ironheart or X-23 analogies.”

An analogy must also be related to your idea or product in some way for it to be effective. You may compare Content Marketing with Farming as both are related to the creation, planting seeds (content), growing, and producing fruits (results). Both of them use tools. Land can be related to the context of content and user-interface can be related to soil in the agricultural farm.

Create Curiosity Gaps

The most effective marketing campaign is one that successfully makes people want to know more about the topic. Serve them with an appetizer that makes them want to devour the whole meal. A popular assignment writer in the UK, Simranjeet Chaddha, says, “The advent of websites like Upworthy and Buzzfeed has made the concept of ‘curiosity gap’ quite popular. Earlier, the print media was known for long well-researched articles or salacious rumors and gossips – depending on their target audience. In the world of online marketing content, clickbait and snackable content are driving revenues and traffic. The audience of today has smartphones with RSS feeds. It needs more than rhetorical questions and trick content to stir their curiosity and make them click a headline and compel them to read a blog post or an article.”

According to Simranjeet, four ways to implement the curiosity technique while creating marketing content are:

  • Create an irresistible headline: Upworthy requires its writers to come up with at least 25 headlines per article. It pushes writers to brainstorm on writing a headline that gives the user enough information to decide whether he or she wants to read article or not but is not detailed enough to say it all in one line. The ideal headline is one that balances information with intrigue.
  • Publish your content frequently: Giants like HubSpot and popular newspaper websites publish a ton of content every day. This helps them to cover a wide range of topics to cater to different types of audiences. There’s another advantage. If some of the content does not perform well, other articles take over. It becomes a game of numbers. More you publish; more are the chances of making your marketing content go viral.
  • Perform A/B tests of your content: Publishing often also gives businesses the power to experiment with their headlines, type of content they publish, and social media marketing or online marketing strategies they implement. You can analyze which content piece performs better than others and use the insights to refine and tweak your content strategy.
  • Post content that goes viral on social media networks: Engagement with the audience is the currency in the world of marketing. Hence, businesses that promote contests and quizzes like ‘Which car are you?” and “Which Marvel superhero you look like?” draw more traffic through social shares.

Whether you have a small business or a large business, you work for-profit or a non-profit, these simple marketing content strategies can help you leverage the power of digital platforms and increase your revenues several-fold.

Where to Sell Video Games in 2021

As an avid video game player, you have probably amassed an extensive collection of games over the years. The good news for collectors is that their stash of old video games doesn’t have to stay stored at home and collect dust. Several fantastic opportunities can help you get rid of your games without throwing them away, and you can make some money out of it. If you’re a gamer and want to give away some of the games that you don’t play anymore, read on to know where you can sell them in 2021.

Trade-In Websites

A popular source where gamers can sell their old video games is a trade-in website. These are online platforms that accept old games, with thousands of different prices for people to choose from, make a shipment order, send it to the platform, and then get paid. In fact, The Old School Game Vault, one of the platforms, says that trade-in websites should have multiple payment methods to suit different clients’ needs, whether it’s money transfers, business checks, or eGift cards. Trade-in websites accommodate sellers that are close by and agree to meet up locally for sale. The platforms are reliable cash-for-video game businesses, and they have a section for buyers as well if they’re interested.  

E-Commerce Platforms

Another reliable source that gamers can use is e-commerce platforms, which are also websites, but it focuses on selling any product and not just video games. The trend of selling products online is popular, and gamers have numerous marketplaces to choose from. People can make accounts, list their items, wait for a buyer, and the platform takes care of the shipping and handling for you. It’s an easy, affordable, and flexible choice for people that want to sell their old games online.

Brick-And-Mortar Stores

The online methods aren’t for everyone, and some gamers prefer to physically go to stores and sell/trade their games instantly without the idle waiting time or possible shipment issues. People still love to shop in brick-and-mortar stores, and these establishments specialize in selling second-hand memorabilia, consoles, or video games. Even though technology and digital platforms are growing, traditional stores are still thriving, and they can be excellent sources for you to sell your unwanted games.

Social Media and Forums

Social media platforms and online forums can work for people that have time on their hands. If you’re willing to put in the effort, you can sell your games yourself by utilizing the marketplace feature in social media and forums. Write a good description, choose the price you want, and wait for someone to message you. This method is only good for local meet-ups or if people are willing to ship the games themselves.

When trying to sell your video games, the key is to find a reliable source that can buy your games and make it worth your while. People can even sell their stash themselves if they have the time for it, but they’ll need to put in the effort to get in touch with sellers and ship the games to them. Old video games you don’t need anymore can find new homes and be enjoyed by others, and they can help you make some extra cash along the way.

6 Good Reasons Why You Should Consider Starting an Online Business

Thanks to the rapid growth of the World Wide Web, online businesses have taken the world up by a storm. Even brick-and-mortar companies have started redirecting their efforts to compete in the online business world. Going online is beneficial for both clients and sellers, and has proved to be especially convenient during the ongoing pandemic. Read through this article for 6 good reasons why you should consider starting an online business.

1. It Is Very Inexpensive

Starting an online business will cost you much less than having to purchase or rent physical space to set up your business. A physical store will require the presence of employees and a manager to maintain the store. You will also spend a lot of money on furnishing the store and making it look presentable. On the other hand, to establish an online store, you only need a computer, a domain name, and a hosting service. Work on gaining online traffic and attracting an audience by using social media platforms to advertise your business. Some social media platforms offer promotional services, allowing you to get the word out for your business. After building a solid follower base, you can direct them to your website or an online store where you display and sell your products or services.

2. Convenient and Flexible

Running an online business allows you to work on a more lenient and flexible schedule. You can work any time during the day at the hours that work best for you without having to stick to regular office hours. As long as you are able to manage your business efficiently and keep it running smoothly, you can decide when you want to work. However, if you plan on taking days off, make sure to announce your business days to your clients. The passionate entrepreneurs at eCommerce Paradise recommend that you look into drop shipping to grow and build your business effectively without having to worry about inventory. This is another perk that is only available to online businesses. Your income depends on how you use your time and how much of it you dedicate to your business. Flexibility, and the freedom to balance your work and personal life, can encourage you to become more productive in business.

3. Choice of Location

With an online business, you have the freedom to work beyond the parameters of a desk or an office. You can run your business from anywhere in the world as long as you have a laptop and a stable internet connection. Having the freedom to choose the location you want to work from will make you more willing and keen on working, which in turn, will increase your productivity and boost your creativity. 

4. Growth and Income

In an online business, your income isn’t tied to the number of hours you work. It is based on how productive you are while working and your ability to generate income, even when you are not online. When working in e-commerce, you need to learn where to direct your efforts. Invest time in improving your website and coming up with marketing and SEO strategies. You need to constantly search for ways to grow and maintain your business because the competition in the e-commerce world is quite fierce, and you need to stay one step ahead of your rivals.

5. It runs 24/7

Since online businesses can generate sales even when you are not present, this can allow you to focus on other aspects of your business and life. Besides, a well-designed online store makes it possible for people to easily find what they are searching for. It can reach more people than a physical store and allows them to purchase items at their convenience. With the presence of an online store, your clients can make purchases in the middle of the night from the comfort of their bed! 

6. Outsourcing

When your online business grows, you can start to outsource some of your work. Outsourcing can be very helpful, especially if there are some aspects of your business that you would rather not handle, or simply don’t have the time to focus on anymore. Hiring freelance employees or contractors to help you with your growing business can help you expand it even more. When you start outsourcing, you will have more freedom to focus on your life while growing your business simultaneously. 

Online businesses have become very popular, and for good reason. Many entrepreneurs prefer them to traditional businesses because they have more growth potential and are very flexible. If you were on the fence before, the above 6 reasons will definitely convince you to establish an online business.

Reasons Why Your Business Needs SEO

Search Engine Optimization (SEO) has become an important part of businesses. It is significant for better searchability and visibility of a brand or business website. SEO is known for its digital properties that is why business owners must adopt it to attain its benefits. Here in this article, we are going to share a few reasons why your business requires SEO.

Improves Organic Search

The performance of a business website can greatly be improved by organic search and it can help get users’ engagement or conversion. Google is the leading search engine and holds a major part of the search market as compared to Yahoo, Baidu, Bing, DuckDuckGo, Yandex, and others. It would not be wrong to say that Google contributes about 75% of the entire search market. This is why it’s necessary to follow its guidelines. People, who have access to the internet, visit Google at least one time a day for getting information. SEO can help improve the organic search of your business website, which can ultimately improve conversion rate.

Builds Credibility and Trust

SEO aims to build a strong base for a website to provide a clean, friendly, and effective experience to users. With its digital properties, SEO can build the credibility and trust of a brand. No doubt, trust, a them nd credibility cannot be built overnight, so you need patience and commitment. Just rely on professional SEO experts like Olga Gladkaya and Mike Zhmudikov from SEO Company in Toronto, and allow to do wonders for your brand.

Better User Experience

Everybody desires maximum visibility and better organic rankings, but for that, it’s important to focus on optimal user experience. A favorable user experience can make a website successful. Customers are well aware of their needs and if they cannot find the right information, their experience will be affected. Therefore, it’s necessary to provide desired information to customers in a few clicks and that can be possible with quality SEO.

Positive Impact on Buying Cycle

Customers prefer doing research when they want a specific product or service. Thanks to the internet and search engines that have made their research quick and hustle-free. Quality SEO tactics can broadcast your message for exclusive deals, groundbreaking services or/and products, and the significance of your offering. This will definitely influence the customer buying cycle positively.

Helps Understand the Web Environment

The web environment keeps on changing due to the advancement in technology. Of course, it can be challenging to keep your website updated along with the change in web development. But with SEO, you can understand the web development and can know about tactics being applied by other competitors.

Comparatively Cheap

Of course, Search Engine Optimization costs money. But you will be glad to know that the SEO cost is relatively cheap if we consider its benefits for a brand or business. Spending on SEO will be an investment for your business and it will generate benefits for several upcoming years. So, invest today and enjoy long-term perks.

Expert Tips to Create Warm Feelings With Your Brand in Social Media

Social media has taken its throne in marketing, and for many businesses, it’s the key element for brand growth. If done right, the domino effect can create a wave of positivity for most businesses to boost brand awareness and increase conversions to increase sales.

Promoting your brand on social media is vital for most businesses, but creating the right emotions with your content in these channels increases sales. The key to becoming successful in social media marketing is engagement and creating warm feelings with your brand. When consumers associate well with your brand, it creates brand loyalty and increases your growth.

Here are some practical tips you can use to create warm feelings with your brand on social media.

Understand Your Audience.

When generating content for your social media pages or website, it’s essential to understand who your target audience is and what they are about. When you know and understand your target market, you’ll learn how to create the right emotions that will appeal to them.

For example, a business selling cars may need to create content that’s showcasing adventure, status, and other feel-good emotions. If it’s a luxury car company, your customers want to feel special and feel they are paying for exclusivity. A business in the financial sector may also need to convey trust, security, and integrity. All these are ways of creating warm feelings with content and helps your target audience resonate well with your brand.

Create a Compelling Title.

The first thing that attracts your target audience to click on your content is the headline of your blog post, visuals, or videos. You need to trigger a response that will compel your audience to click on your content and read it.

When creating your titles, you can use powerful words that set off warm feelings, like the words “best,” “free,” “tips,” and other terms that will make your audience eager to click and read your content. You can also build confidence in your brand by using “certified” or “expert” that indicates authority and authenticity.

Remember, to be considered an expert in your industry, you must be professional and give valuable insights backed up by facts. You can maintain your credibility by using hard evidence, like citing reliable sources and imagery.

Create short and intriguing titles by using relevant keywords and powerful words to create excitement. A creative title will help you get more engagement and traffic to your social media pages and your brand.

Engage Your Consumers with Your Content.

When customers use a hashtag and mention your brand, you can respond to the customer’s post. This makes the customer feel valued and cared for by your brand. When you give direct responses to customers’ content when they tag you, it also increases engagement while creating warm feelings toward your brand. There are different tools online you can use to find posts that mention your brand on social media.

You can also continue the conversation by asking questions about their experiences with your products or services. When they get back to you about their experience with your brand, it helps you remedy any mistakes and will also spark more engagement among other users.

Make Your Posts Visual.

Images and videos are awesome additions to add to your social media posts and marketing content in general. They create a more appealing post that users will want to read and attract consumers who disregard plain text in social media posts. Including an image or a short video in your social media posts can appeal to more users and increase posts’ accessibility.

Have videos of your brand story like how far you’ve come and grown as a business, or you as a business owner from your childhood. Sharing the video on social media with your audience is an excellent way of connecting with them and creating warm feelings with your brand. By sharing your business stories, it humanizes your brand. Your consumers can easily relate to your brand, build an even stronger relationship with you, boost sales, and increase brand loyalty.

It’s easy to transfer the videos from DVD to your computer by digitizing them. There are various forms of digitizing DVDs for different software. For example, you can use a DVD Ripper for Windows.

Post Frequently and at The Right Time.

Ensuring your social media channels are active is essential to show your audience that you’re up to date and on top of the latest trends. Your consumers want to know what’s happening with your brand, what’s new, and when you’re launching any new products or services. Make sure that you’re frequently posting to keep your audience in the know. It helps them feel like part of your brand, and they are happy when they are aware of any happenings with the brand.

Frequent posts will maintain your loyal followers and will also attract more followers. If you don’t post as often, you may risk losing followers, and your followers may easily forget your brand.

It’s also essential to ensure that you’re posting at the right time when users are active. This is the best way to ensure that your followers see your content, increasing engagement with your posts. Posting frequently about your industry’s latest news will help your business be recognized as an authority within your industry. Publishing this type of content will often showcase your brand ahead of the game.

Engage with the Latest Issues and Trends.

Liking and sharing the latest social media posts on your industry’s issues and trends is a terrific way to show involvement and support, assuming you’re reacting or sharing content that’s fair and isn’t offensive. Engaging with such content will strengthen your brand reputation and evoke the right feel for your brand.

Doing this will demonstrate to your consumers whether they are potential customers or not, and that you value social happenings rather than just making money. This will generate admiration and respect for your brand.

How To Keep Yourself Protected On The Internet?

The internet has been one of the greatest revolutionary inventions to transform the world into a fast-paced and fun-filled environment. There’s a huge commonality between the internet and the universe that they have no limit on their expansion and that you never know what they have to offer you. Even though it has a lot of benefits and never-ending interesting things associated with it, it could still turn out to be an absolute nightmare in no time if safety measures are not taken. Following are a few tips and rules to keep you safe and avoid getting you into trouble:

Selection Of The Right ISP

First things first, keeping yourself and your data safe must be your top priority and to do so, make sure to select a reliable internet service provider when thinking of getting a new connection. This way you will already be saving your valuable time against many hackers and viruses as big providers smart and strong enough to tackle them on their own. The selection of the right provider is a pathway to a successful experience for online shopping and banking on a protected platform. Nevertheless, we still need to take some extra precautionary measures from our side to ensure we leave no room for viruses or hackers to interfere.

You may visit www.localcabledeals.com to see which providers are available within your area and you may compare them to see which provider offers the tightest security and which one of them best suits your requirements.

Keeping Your Info Confidential

Keep your personal data such as your address, date of birth, phone number, account details, or any other important information private at all times, and always keep a check on how people can see these details on privacy settings. You don’t want millions of people to see these details without your consent. Similarly, never share or upload stuff you don’t want your family or strangers to see as you nearly lose control of all that stuff that has been posted online.

Avoid Phishers and Scammers 

Don’t make a fool out of yourself by clicking random links on emails or other websites asking for your login details or other information. Trust me, no one is kind or dumb enough to give you a new iPhone or million dollars to a random person from a different country for just clicking on the link or sharing it. Rather, it could cost you the money you’re looking to earn for free. Therefore, be smart enough to go to legitimate sites and apps directly, rather than sharing your details with phishers. Never share your login details with anyone and keep a strong, yet easy to remember, password to keep yourself safe. 

Careful Against Fake Profiles

In today’s world, there are loads of ways people can trick you easily into trusting them. Fake social media profiles with bold pictures are one of those tricks to attract the opposite gender into their scams, resulting in harmful consequences. Hence, never agree on meeting anyone in person you spoke to online as there’s a very rare chance it would be the same guy who claimed to be the one. Only agree on meeting someone you met online at a public place with an adult who your parents trust upon. Try to be as cautious in social media as you are in real social life!

Keep Your Systems Safe

Keep your devices secure at all times and there are plenty of ways to do it. Keep your antivirus software updated, it cannot guarantee 100% security but will detect and remove most of the malware on its own. Moreover, keep your operating system and the applications you use up to date as well, as a new update comes up with essential security layers. Also, make a habit of keeping your webcam veiled when not in use to keep yourself protected from viruses that let hackers see through your webcam. 

Conclusion

The aforementioned points are a generic overlook of providing you with a safe ground on the internet. Keep these above tips in mind and implement them in your daily life internet usage and you would never lose your data or important information online. There are a lot of other ways hackers can use to reach you out, however, if someone is looking for a blueprint to follow, sticking to these tips will not only make life easier for them but will also guarantee a guarded journey throughout.

How To Build A Profitable Affiliate Marketing Website

There are many steps to building a profitable affiliate marketing website. According to recent studies, over 80% of brands and publishers alike leverage affiliate marketing tactics. Indeed, these marketing strategies are popular ways to refer visitors to various products and services. With each successful referral, you can earn commission from your program. Fortunately, digital marketing doesn’t require significant startup capital, making it a great way to increase your earnings. As an upcoming affiliate marketer, you need to know the proper steps to build a profitable website. This way, you can boost website traffic and generate higher revenue. Read on to learn about how to build a profitable affiliate marketing website.

Decide on Your Niche

First, you need to decide on your niche for your website. Ideally, you should choose a narrow target audience. Naturally, focusing on a smaller group of people makes it easier to figure out their exact needs and deliver value to your customers. Often, thinking of niches within niches is an effective way to narrow your focus. For example, you might want to target a fitness audience for your affiliate program. To break this down further, you might choose to target individuals interested in healthy eating habits, weight-loss, or yoga. When choosing your niche, be sure to think of at least four or five products this audience would want to purchase. This is essential to ensure there are affiliate opportunities for your niche.

Find A Web Hosting Provider

Once you’ve determined your niche, you need to find a web hosting provider. To maximize profits, affiliate marketers need an online presence that’s fast, affordable, and designed to increase conversions. Therefore, look for a web hosting provider that offers plentiful bandwidth and storage to meet your site needs. Websites with more media content require more bandwidth per visit than simpler blogging sites with one image per article. Ideally, try to estimate the amount of traffic you get on your website to determine your bandwidth needs. Then, you’ll need to scale your site as your traffic increases. Thus, look for cloud hosting providers or plans that have easy switching procedures to ensure you seamless scalability. Certainly, you need to find a web hosting provider to meet the goals of your unique affiliate marketing website.

Choose A Domain Registrar

In addition, you need to choose a domain registrar to reserve the domain name for your affiliate marketing site. When choosing your domain registrar, research how different providers handle domain management. For example, some registrars offer auto renewal services, bulk discounts, and unique extensions. With these options, you may want to purchase multiple domain extensions and common misspellings of your brand name. This makes your website easier to find, increasing your potential traffic. For more information on choosing the best domain registrar, Neil Patel’s domain registrar review offers in-depth comprehensive advice and recommendations. It is essential to choose a reliable domain registrar to launch your affiliate marketing campaign.

Join an Affiliate Program

Moreover, you need to join an affiliate marketing program once you have your small business website domain. Of course, your affiliate program largely depends on your desired niche. Generally, there are two affiliate models to choose from. First, you can join a high-paying low volume program. Usually, software and web hosting products are the most popularly sold items in this approach. On the other hand, low commissions and high-sales volume programs can offer a wider range of products and more niche flexibility. To find your program, conduct a search based on the type of product you want to sell. Use affiliate market search engines for more comprehensive results and data on the program. Absolutely, joining an affiliate program is essential to start selling products and earning revenue.

Create Compelling Content

Lastly, you need to create compelling content to drive traffic to your site and increase your sales. By generating regular content around your chosen site, you can raise the number of product views and conversions. Many affiliate marketers write blogs and reviews for their website. Importantly, you need to select targeted, specific keywords based on the content your audience is searching for. When writing your content, consider how your potential consumers are going to use your products. Notably, consumers are more likely to make a purchase when they feel knowledgeable in the product and are persuaded by the results it can yield. Therefore, you need to create compelling content to increase your affiliate site’s profits. There are several steps to build a profitable affiliate marketing website. First, you need to decide on a narrow niche for your site. Next, find a reliable web hosting provider that meets your traffic needs. In addition, choose a domain registrar to reserve your domains and IP addresses. Moreover, join an affiliate program with appropriate products for your audience. Lastly, create compelling content to drive traffic to your site. Follow these steps to learn how to build a profitable affiliate marketing website.

7 Reasons Ethical Hackers are a Must-Have to your Business

Reasons to Protect Your Business with White Hackers

Hacking is the process associated with spyware programs to gain unauthorized access to a business system. With malicious actions, a hacker can steal confidential information, download business files, etc. From the point of view of unauthorized access, such actions are illegal. The opposite person to a black hacker is an ethical hacker. Such a specialist legitimately sneaks into your business system to check for vulnerabilities. Login is only done with the permission of the business manager. Therefore, hire a hacker for business is the right decision.

Is there a demand for ethical hackers?

Let’s see what do ethical hackers do. White or ethical hackers provide services to increase information systems’ security with the knowledge and agreement with the customer within the framework of a contractual relationship or according to the program of reward for vulnerabilities found. Are you complicated to understand? Let’s make it simpler: white hackers hack you and your resources with your permission and for money and show how they did it so that you fix this bug and no one else hacks you.

White hackers will offer you penetration testing, or red teaming, ranging from $ 3,000 to millions of dollars, depending on the task’s complexity. The range of their services and prices varies significantly across the market and depends on specialists’ competence and company size. As you can see, the service fees are high, but darker if there were no demand, the price would not have risen so much.

What companies hire ethical hackers?

The American platform Bugcrowd has calculated that ethical hackers who help companies find bugs and holes in security systems make up to $ 500,000 a year. Virtually every major tech company and financial institution is working with ethical hackers, including Tesla, Amazon, and Facebook. Large companies are willing to pay large sums of money to hire burglars. Tesla and IJet pay hackers between $ 1,000 and $ 15,000 for finding a bug or loophole in the system, depending on its complexity and the severity problem. Mastercard is ready to pay ethical hackers from $ 3 thousand. This practice of finding errors for a fee is called bug bounty in the professional community. In American companies, there is a fairly common practice of creating separate bug bounty programs when any user can report security holes.

Do ethical hackers need a degree?

Ethical hackers usually work to find critical vulnerabilities with a price of $ 3-5 thousand. As a rule, such specialists have certificates of Certified Ethical Hacker, Offensive Security Certified Professional, and others. Accordingly, to master the direction of hacking, it is not necessary to have a scientific degree. It is enough to pass certified courses by good experts.

Ethical Hacking – Reasons to Use the Service

White hackers are known to partner with many companies that report their cybersecurity. A common task for a white hacker is to conduct penetration tests on a business system. White hackers conduct authorized hacking of the client’s systems and products while testing them for vulnerabilities and resistance to attacks. This is just a test, not to steal personal data. The system is hacked under the direction of the company. The expert records all the results and draws up a detailed report, which indicates where the vulnerabilities are in the system. Do you think about the service of white hackers? Do you want to hire a specialist, but you are not sure if? Then below, we have described important reasons.

An ethical hacker can skillfully handle a VPN

Regular networks of proxy servers can no longer guarantee complete anonymity and security. Virtual private networks have long replaced proxies. VPN provides isolated access to the network through VPN server chains and encryption of transmitted data. Therefore, if you want to hide your activity from the provider and third parties, you need to use VPN. But not all VPNs can keep you from hacking.

Only ethical hackers know how to handle the program and select the VPN servers list properly. The best service is VeePN. All you have to do is register on the VeePN website, then download the app to start using the VPN right away without the need to configure anything. You can connect to many countries because the developers took care of their users and created a huge selection of VPN server locations. You can enjoy an extensive network of VPN servers in 50 locations across 42 countries. VeePN is available on laptops, computers, and mobile devices. One account can use the service on several different devices. The program also offers a trial so that every user can be convinced of the quality of services.

Injection of malicious code

These vulnerabilities allow writing to the database of a site, service, or application. What is the threat? For example, if a hacker found such a vulnerability on the website, he could easily:

  • change any news and sections on the site, adding or deleting part of the data;
  • add or remove administrators, editors, moderators;
  • place your ad, links, text, code, script;
  • sell links from someone else’s site.

To avoid this, you must partner with ethical hackers.

Invalid authentication and session management

A fairly common vulnerability, as a rule, is caused by insufficient thoughtfulness of the authorization logic or additional session checks. From interesting examples of exploitation, we immediately remembered one exchange. Due to incorrect management of sessions combined with an IDOR vulnerability, it was possible to reset the password from any account by changing the email for recovery. Therefore, to avoid this threat, you need the services of an ethical hacker.

Cross-site scripting

The specificity of such attacks is that malicious code can use user authorization in the web system to gain extended access to it or to obtain user authorization data. Hackers can insert malicious code into a page either through a vulnerability in the web server or through a vulnerability on the user’s computer. The idea here is to force the attacked site to transmit data to the attacker’s site. Don’t want to get under attack – you need white hackers.

Ethical hackers are always proactive

If you use the services of a white hacker, then he will not wait until the cybersecurity of your business is violated, or a data leak occurs. The white hacker is immediately aware of the existing vulnerabilities before something threatens the security of the business. That is, an expert will prevent a cyber-attack.

Ethical hackers are cost-effective

Black hackers can do a lot of damage to a business, resulting in bailouts or significant money losses. If an ethical hacker can detect the weakest points in the business system and prevent an attack, you will save much more money, even though an ethical hacker’s services are high.

Ethical hackers know everything about black hackers

Even if you know how black hackers operate, you may not always stop his evil actions. Black hackers use many harmful programs that the average person does not know about in their work. In fact, by harming your business, they will earn money, although this is not legal. Ethical hackers, who know many programs and understand their functioning, will accordingly prevent any threat. You will be free from problems, and your business will flourish.

How to Collect Emails from Your Website Visitors

In this digital era, many business owners have started taking their companies online to expand their reach, hoping that technology will do its trick and drive people to their online stores. However, increased traffic doesn’t necessarily equal increased sales because people won’t spend money on products on their first visit. 

Shopping online takes time as it is hard to make a decision when you cannot physically examine the products. The best way to ensure that potential buyers will come for a second visit is to collect their emails and send them frequent reminders without spamming them. On that note, here are the most effective ways that you can adopt to collect visitors’ emails. 

Use Pop-Ups

The most popular method to collect emails from your visitors is using pop-ups, owing to their ease of placement and effectiveness. We have all come across a small box requesting our emails that pop up while scrolling down a page. Unfortunately, they can be irritating to some people who often end up closing the tab. That’s why you should make the pop-ups easy to close and adjust them to appear on the side of the page instead of blocking the whole screen. 

Create a Sticky Top Bar

A sticky top bar is a less annoying alternative to pop-ups as it stays at the top of the screen as you scroll down. It will exist for the sake of grabbing a visitor’s attention without ruining their time on the website. This bar is most commonly used for announcements, but there is no harm in making them gather emails as well. 

Build a Squeeze Page

When a person clicks on an advertisement that you have placed, they will be directed to a squeeze page containing related information. Before the visitor can access the details, they should be asked to enter their email address in a box that appears on the front page. For an attractive design, you should use squeeze page tools to create an effective page that is attractive enough for potential buyers. Make sure not to include too much content and focus on the benefits of your products. The newsletter that you will send later on will include details about the offers and a link to direct them to the different items that are on sale or part of said offer. 

Create Sidebar Forms

The main purpose of a sidebar is to include links to direct visitors to other pages, top articles, and recent news. Recently, some marketers have started to use them to add a rectangular box that asks interested people to subscribe. You can encourage them to leave their emails by adding a discount percentage on their first purchase after subscribing. 

Host Competitions on Your Website

It is worth a shot to hold a competition on your website if you are struggling with the other methods. Depending on your kind of business, you can optimize the questions and allow people to enter after signing up. Setting a time limit will make it more interesting, and you can offer a small gift for the winner. 

You need to collect email addresses from visitors to build your database. While it won’t cost them any money to sign up, many people are wary of giving out their emails to unfamiliar websites. That is why you need to be smart when requesting their emails or setting up pop-ups so as not to drive away potential clients. Moreover, you have to be mindful of the emails you send them and make sure you only send relevant information because otherwise, they will unsubscribe to your newsletter. 

How Architects Can Benefit from BIM in 2021

Introduction

Building Information Modelling (BIM) has given architects greater control of the surveying and modeling of projects. It has also further enabled greater collaboration between architects, engineers, contractors, and stakeholders helping make better decisions on projects. As more of what was perceived to be the traditional workspace is being moved to remote work ideals, that is to say in employees’ homes, BIM will play a greater part in architects’ lives. This article is dedicated to seeing how architects will further benefit from the technology in the coming year.

Improved Interaction

When Autodesk published their paper titled “Building Information Modeling” only the very optimistic would have predicted that the technology would be a foundation stone in a market expected to top over 16 billion USD by 2025, but that is the current trajectory for the industry. Initially, for architects, in particular, the technology didn’t promise much in revolutionizing how architects went about their business. Over 18 years later the same view can no longer be supported.

In general, the technology has improved workflow by streamlining processes. Collaboration has always been one of the great advantages of BIM but for architects, an improved ability to de-risk projects and deliver a higher standard of outcome has seen the technology adopted steadily by the profession.

Testing

Being able to host 3D structures will always have a use. BIM furthered this ability by being able to test structures using comprehensive physics engines which can be used to test the more mundane aspects of the design. Increasingly, these tools can be used to test how the building would respond in the advent of a natural disaster like an earthquake.

Communication

Before even the thought of ground being broken for a foundation, BIM can help pitch ideas to clients. This ability is being further advanced through the incorporation of virtual reality technology. This can allow potential clients or property investors to “walk” through the designs in the virtual design. Another technology that can further help when the construction process begins is augmented reality which can be used on-site to address needs or update clients on how the final project is completed.

Lower Cost

Greater collaborative ability can foreseeably improve creativity amongst teams. This is a hard parameter to measure; however, one that is not hard to quantify is cost. Those employing BIM architecture principles have been able to reduce costs and be more competitive in the marketplace. Much of the reduced cost is a result of the design process taking far less time, resulting in cost saving. Cost reductions have also been noticed when mistakes are detected early and can easily be rectified before a contractor has even laid cement. 

Conclusion

In the coming years, the BIM uses in architecture are expected to be further improved with the incorporation of AI and machine learning technologies. These are expected to further reduce error and promote higher levels of information transfer without the need for human intervention.