Simplifying Digital Transformation at your Small Business

Digital transformation is critical to any business, as it helps them remain competitive in the marketplace and keep up with growing customer demand. Digital transformation allows small businesses to apply the right technology within a limited budget, resulting in a better customer experience and a more efficient enterprise.

If you don’t know how to simplify the digital transformation process for your business, having this article on hand as a guide will help you figure it out. 

Digital Transformation: What Does it Mean? 

The events of 2020-2021 have clearly revealed how important digital transformation is to business success in our rapidly changing society. The outbreak of the pandemic made it clear what features businesses should have to stay on their feet. According to Johnson & Johnson CIO Jim Swanson, “Digital is a loaded word that means many things to many people”. That’s why it’s hard to define digital transformation in today’s world. And yet digital transformation can be described as the integration of digital technologies that can cause changes in the customers’ mindset and provide them with more value.

As consumer expectations increased, the market competition increased as well. For small businesses, staying competitive means embracing digital transformation. Deloitte’s study states that 45% of companies reported a positive impact of digital transformation on business, and they also reported higher net revenue growth. As you can see, financial performance depends on the level of digital transformation tools used by SMBs in their operations. Hence, to thrive in a rapidly changing environment, SMBs should apply digital tools and concepts. 

Why Digital Transformation Matters for SMBs in the Post-Covid-19 Times 

One of the reasons why SMBs need to go digital is that they need to survive. Today, because of the Covid-19 outbreak, a lot of small businesses are experiencing supply chain disruptions that lead to unforeseen outcomes. 

PwC states that 52% of companies plan to cut investments because of COVID-19, while only 9% of companies will make such cuts in the area of digital transformation. That’s why SMBs need to adapt to the ever-changing environment and incorporate the concepts of digital transformation across their businesses. Improving the customer experience is one of the main reasons to digitize your business. The pandemic contributed to the shift in consumer behavior towards online consumption. Under the pandemic, adopting evolving technologies can positively influence customer interactions and help keep SMBs productive. 

Digital Transformation in Action: 5 Key Steps to Make it Simple

Develop a money-saving strategy when going digital

When switching to digital technologies, it is important to simplify the process and make it cheaper and easier. As SMBs cannot invest in digital transformation the way large companies do, a simple analytics tool can help integrate existing technology and therefore save money.

Also, customer relationship management (CRM) is one of the stages of digital transformation resulting in a high-performance business. With CRM, small businesses have a better chance to grow their forces. CRM providers usually offer cloud-based solutions for SMBs, resulting in affordable prices. 

Identify weaknesses in your business and areas needed to be digitized

To go digital, SMBs must first identify business weaknesses. Identifying the areas that need to be digitized will help facilitate seamless collaboration between different business units. Each internal business unit is a small machine that has potential for improvement, while knowing the areas that need improvement will make your digitization more precise. 

As a result, the system will bring all vital business programs into a single engine, allowing small businesses to get one step closer to delivering more value to their customers. Minimizing errors, automation and gradual digitalization will improve company efficiency and be the key to a successful transformation.

Allocate roles and responsibilities among employees

Many employees are not ready to accept the changes related to the digital future of business and oppose the idea of digital transformation. For this reason, the leader of a small or mid-sized business must deal with employees’ fears and doubts. But it’s often the case that business leaders lack the energy to talk to their employees, drive change, and inspire people to innovate. In this case, they can hire a third-party digital transformation specialist or assign digital transformation responsibilities to existing employees. 

And while large enterprises can go this way and find consulting firms to manage digital transformation, small businesses don’t have the budget for such innovation. Instead, they can use simple analytics solutions that allow them to make the transition to digital transformation incrementally.

Empower employees with data and advanced technology

Focusing on cutting-edge technology and tools is one of the most important challenges facing SMB executives:

  • Providing your employees with accurate information and data can help grow your business;
  • Careful research and proper processing of information can positively impact your interactions with customers, employees and partners because it can lead to the satisfaction of all stakeholders;
  • Accurate data combined with advanced technology can help create in-demand products. 

At the same time, data is becoming increasingly complex, making it difficult for small businesses to use it effectively. Simple digital tools are the way to go. They can help you gather useful analytics that you can share with your stakeholders, making decision-making easier. Meanwhile, investing in machine learning and artificial intelligence technologies will allow you to leverage a wide range of data in the future, helping to increase the digitalization of your business.

Cooperate with tech partner to be one step ahead of competitors

Small businesses often lack the budget to hire a large digital transformation team. That’s why outsourcing some technical tasks will be an effective option. Executives should look for qualified consultants who have experience with SMB digitalization, as small businesses have their specific challenges and issues that need to be addressed on a case-by-case basis. Highly specialized experts can help identify areas that will show the best return on investment (ROI), they will present technologies that are right for your business and show how effective they can be for you. In addition, digital consultants can help employees by training them to use innovative technology solutions to digitize your business.

Final Thoughts

Today, in a pandemic environment, many world-class consultants recommend digital transformation as the most important step for every business to stay afloat and succeed in the future. In addition, advanced analytics and simple IT solutions can fit into every small business’ budget. Outsourcing some IT tasks will also help the digital transformation of your business be effective and profitable.

All of this, along with simplifying the digitization process for SMBs, will provide ample opportunity to meet new goals and overcome technological challenges. 

Alexey Kutsenko is the Head of Digital Marketing of DDI Development company. He is experienced in the development of the marketing strategy for companies in different industries. He knows how to do the right marketing and watches all current marketing and industry trends.

Finding a Fulfilling Career Through STEM

Waking up every day to tackle the requirements of a job description that no longer interests nor fulfills you can put you in an upsetting position.

Despite how many people would have it said, the prospect of work does not have to be consistently stress-inducing, particularly if you find yourself doing a job you find truly meaningful.

Most employees do not actively despise their jobs, however, yet not hating work is a vastly different concept to feeling positively fulfilled by it.

If this is beginning to sound relatable, it might be worth thinking about the wealth of opportunities offered up through a STEM career.

What’s so Great About STEM?

The subjects of science, technology, engineering, and math can often provide the means by which real change is brought about in society, so it might be argued that there is no shortage in the way of fulfilling career prospects to be explored in the field.

From healthcare solutions and data analysis to chemical engineering and academia, positive change is usually driven by dedicated individuals who, at one point, might have no idea how fulfilling their career would turn out to eventually be!

If you happen to possess an unrelenting desire to get yourself to the forefront of technological innovation, or even just a little interest in why a cool electronic gadget works the way it does, you likely own a similar mindset to the one belonging to the modern inventor.

The number of industries that STEM graduates can thrive in is close to unbelievable, so whatever your particular skill set happens to be, there will probably be an opening with your name written all over it. 

What do You Need to Succeed?

Suppose you can take an analytical approach to solve problems. In that case, you thrive on working in a team of like-minded colleagues, and you have a great understanding of math and science, then you will no doubt find an area of work in which you can fully apply your diverse range of skills.

An appetite for learning and a desire to develop your professional skills at every possible turn can also be incredibly helpful. Standing at the limits of human knowledge as a simple part of your day job will quite possibly require you to keep your brain thirsting for more information.

If you ever find yourself lost in the pages of a spellbinding new science article, this is great news, as possessing a natural affinity for seeking out modern technological developments and discoveries can mean you have a curious mind. Curiosity, communication, and the ability to always ask “how?” and “why?” can sometimes be the tools that build the best answers to familiar problems.

Changing Direction Through Online Learning

In recent years, moving online has been the flavor of the day in many aspects of modern life; and education is no different.

Online learning can offer hopeful students a top-class education, complete with all the flexibility and freedom they require to complete the course in their own time.

This can be an exciting prospect for anyone who wishes to take up a STEM education alongside their current career, which may not have been a possibility in the past.

Advanced degrees are also available for people who have a decent amount of experience in the relevant fields. Sometimes, a qualification is all that is needed to open up brand new avenues of career possibilities.

To get an idea of what to expect from a high-quality online degree, you may want to check out an engineering management blog, as this can give you some first-hand insight into the matter.

Which Career Path is Right for You?

Individuals skilled in STEM subjects will undoubtedly possess a host of transferrable skills that will apply to a range of fields, so it might be worth thinking about which of life’s many dimensions has you most interested, as this can help narrow down your search. A few ideas might include:

  • The Natural World -If the natural world captures your attention with its enigmatic allure, a job as a conservation biologist can be an immensely fulfilling pursuit. Biology is a diverse field that spills over into a host of essential industries, including healthcare and ecology.
  • Big Data – The ever-growing data mine that is the digital realm can be an interesting area to explore for anyone with a love for numbers and an analytical brain. If you can recognize a pattern in a thunderstorm of information, you may be able to start seeing solutions to problems that were hidden in plain sight all along.
  • Engineering – Have you ever taken apart a product to see if you could put it back together? If so, you may have the traits necessary to start a promising career in engineering. From building airplanes and bridges to cars and computers, engineers are often at the cutting-edge of technology.
  • Finance – Investment banking can provide a highly lucrative job for a math fanatic, as can consultancy, and since mathematics is also the language of the universe, a job as a physicist might also be ideal.

It might even be worth taking a look around your immediate vicinity and seeing which gadgets you have lying around because if they interest you or help you out in anyway, it is useful to note that a STEM graduate possibly had a hand or two in making them a reality.

There are many more fields worth exploring, and ultimately what makes your career a fulfilling one will be down to what you personally value the most out of work. For many, a job they love doing will add new meaning and purpose to the way in which they define the regular working day.

Nurturing Your STEM Skillset

Nurturing any skillset takes perseverance and time, and you can start doing so right now! Reading as much as possible is one of the many keys to success, from books to blogs and everything in between.

Another great way to nurture any given skillset is get involved with the community, forums and online community pages can be good in this area, and you might always make some lasting connections that can help you on your journey towards a new and more fulfilling career.

5 Reasons CB Radio is Still a Powerful Communication Tool when on the Road

CB (citizen’s band) radios are not just for truck drivers. There are several situations where CB can be a great communication tool, and we are going to go over some of those uses. That being said, CB radio is so much more than a tool for emergencies. The possibilities when it comes to using a CB on a road trip are truly endless. Some of the best CB radio models can be found here.

Large Groups

Whether you are traveling with friends or family, you will stay in touch with each other using CBs. Instead of calling every one individually, you can say who is with you and announce that you are leaving. If someone needs to wait for that one person or stop at a specific place along the way, you can let everyone know as well. When the group is split into cars, you can tell them to jump in the car with you at certain locations because you want to get there as quickly as possible or have time to explore together.

It is Still Relevant

Although cellphones have become more popular as a means of communication on the road, many rural areas are not covered in cell service. So, if you are unfortunate enough to be driving in an area where cell phone service is non-existent, you can count on your CB radio to be there for you.

You Can Talk to Other Drivers

CBs are already in use on the road, so you don’t need to convince other drivers to use theirs.

You can talk with them while you’re both in motion or pull over and talk when you park for a rest stop or in case of emergency. It’sIt’s common practice to make friends with drivers whom you regularly see at the same time and place each day. This will only help you become more open and helpful to those drivers who may need help.

They are a Lot Better than 10-10 Codes

Much of the communication over CB is still done via 10-10 codes, but there are people in this world who still do not know what a 10-10 code is. Even if you have never used these codes in your life, a lot of the time you can guess what someone is trying to say based on the context of their question or statement.

A CB Radio can Help You Find Out About Traffic Jams!

7 AM traffic on the 405 and 101 freeways. Traffic jams are never fun, and they are often hard to predict. However, if you have your CB radio nearby, you can find out about traffic ahead. For example, ask other drivers if they can see a jam in front of them, or you can listen to a trucker nearby and see how much traffic they are encountering.

Self-Reliance

When you drive alone on the open road, you are self-reliant. Being self-reliant is a good thing – it means that you can fix things when they go wrong. A CB radio is a great communication tool, but it also allows you to communicate to self-reliant Americans who will help you out.

A CB Radio is Convenient.

You can carry a CB radio in your glovebox and talk with other people who are nearby. This is true even when cell phones don’t work or don’t have service CB radios transmit on their channel, so they work even in areas where your cell phone does not).

4 Good Reasons Why Starting A Business Might Be The Right Thing For You

Deciding to start a business is going out on a limb and taking a leap of faith. It’s exciting, it’s scary, it’s a risk, and it’s also full of potential. If you’re ready to take that all on, then don’t hesitate. Being your own boss and the owner of your company is a tremendous responsibility, one that is fulfilling in ways that a lot of other things in life don’t compare to. 

There are tricks and tips to help you make your business successful and the financial gain is something that you’ll be proud of, eventually. If you still aren’t confident in the idea, here are four good reasons you should start a business. 

4 Good Reasons Why You Should Start A Business

Starting a business may be the purpose you’ve been searching for your whole life. You might not see it in the beginning and certainly not during the hard months of bringing it all together. But, there will come a day when you will see the fruit of your hard work. 

Getting started is also not as hard as you may be led to believe. Filling your legal documents and getting the proper registration and business licenses are relatively simple. If you don’t have the time or want to have a professional help you, there are companies for that. Read the incfile review to weigh out whether their service will work for you. These types of companies are great for those new to the process and those that simply don’t have the time or knowledge. 

Now that you know how simple the paperwork is, here are a few other reasons why you should start a business. 

1. Motivating

When you’re working for someone else, finding motivation can be like trying to find a single grain of sand. You know within yourself that even when you do your best; the person benefiting from your efforts and talents isn’t you. That isn’t to say that employers are monsters (if all goes well you’ll be an employer soon enough). Rather, it is the reality of not being your own boss. Your talents aren’t being used to grow yourself and your own business when you work for someone else.  

Owning your own business will motivate you and push you to do and be the best that you can. You’re doing it for yourself at that point. There is no security net like you would have with a salaried job.

2. Financial Independence

Another reason to start your business is the financial independence that it will afford you. Once you’ve established a reputation and built a clientele, you’ll start to see good returns on your investment. There is also the control of your paycheck. You can decide on how much you’re going to make. This is something you wouldn’t have in a traditional career path.

Something you should take note of is the potential to scale your yearly income. When you own your own business, there is no limit to what the company can bring each day, week, month, or year. Your business can go from a small home-based operation to large cooperation with branches around the world. 

3. Enhance Creativity

One thing you will find is an increase in your creativity. When issues come up, you’ll find yourself problem-solving in some of the most creative ways. You’ll also see your business with a child’s eyes. A lot of the projects you’ll come up with are things you’d have never considered working at your current job. 

You’ll want to create and find ways to make your business stand out. This is a wonderful benefit. 

4. Control Your Life and Schedule

Probably the best reason to start your own business is freedom. You will have complete control of your life and schedule. You can work when you want, take breaks when you need, and overall schedule your daily life in a way that works best for you. You’ll have the freedom to do a lot more of the things that you are interested in. This is why many are choosing to be their own boss. 

Knowing that each day brings with it new challenges, new victories, creative avenues, and the chance to be better than you were the day before, why wouldn’t you start your own business. Truthfully, it is for people that have a drive and want to be the captain of their own path. Starting your own business will help you mature and you’ll discover skills you’ve been blind to. Once you find your purpose in your life and career, it’s hard to return to working for someone else. Go out there and just start. 

Loan Interest Rates Dynamic Overview For 2021

2021 is likely to experience relatively low and stable interest rates, especially after the pandemic dominated 2020. Experts predict that rates will stay low for the year, even though the economy faces significant risks and inflation. 

Furthermore, the Federal Reserve has stated that to promote recovery, they will not raise rates until 2023. You can check the average interest rates for various financial products, including mortgages, credit cards, and personal loans on Myfin.us

2020 was a roller coaster ride. The pandemic created havoc, forcing extensive lockdowns throughout the U.S., pushing the economy into recession. Fortunately, the Fed acted proactively, introduced emergency rate cuts, established various lending facilities, and increased its debt purchases to facilitate credit to individuals who needed it. As a result, markets stabilized, stocks surged, and debt prices firmed up. 

Experts now predict that in 2021 rates will be range-bound. In particular, rates controlled by the Fed. The current economic environment also indicates that the interest rates for student and personal loans will likely stay low in 2021.

Mortgage Rate Outlook for 2021

For 2021, Mortgage rates are have started low and are expected to move up gradually. Since most interest rates slid in 2020, mortgage rates were not an exception. This has made houses more affordable and increased demand. 

However, 2021 may become a volatile year for mortgage rates. With the widespread vaccination programs leading to robust economic activity, mortgage rates have quickly rebounded significantly. So, investors who want to take advantage of the low mortgage rates should act sooner rather than later in the year.

When it comes to existing home equity lines, there is good news for homeowners. They need not worry about rates increasing as Fed intends to keep them extremely low in the short term. New borrowers can get lower rates by year-end as lenders are expected to come up with new offers

Credit Card Interest Forecast for 2021: 

Unlike other financial products, Credit card rates are expected to climb. Credit card rates are behaving surprisingly in these uncertain times. Though the underlying rates are rising, the unusual behavior of credit card rates illuminates a paradox where some individuals are doing well while others are suffering.

You do not have to worry about the changing interest rates for existing cardholders because the Fed plans to stick with current level benchmark interest rates throughout 2021.

And as far as interest rates for new cardholders are concerned, defaults and delinquencies will result in a divergent forecast. The exact rates will move both up and down by taking into account the perceived risk and or creditworthiness of the individual.

Card Issuers can increase the rates for consumers with bad credit and high debt to mitigate the risk factor. However, at the same time, issuers are offering lower rates and better rewards to attract individuals with strong credit.

Personal Loans Interest Rate Forecast for 2021

Personal loan rates slid their lowest in 2020 because of the COVID-19 economic crisis. To provide some relief, the Federal Reserve drastically reduced interest rates, and fortunately, the low rates are likely to stay in 2021 as well.

Interest rates are expected to be steady this year. This means the interest rates are likely to be stable for 2021. Some say the rates  will remain low and stable for the next few years.

The competition among lenders is likely to increase shortly. So, there is a possibility that high credit, quality borrowers will get more attractive interest rates and more generous terms due to their lower risk of default.

That being said, credit availability for individuals with bad credit does not seem to change much in 2021. For such borrowers, lenders have reduced their offerings significantly. As a result, it may take well over a year for a complete recovery until the lenders feel comfortable giving more credit to risky borrowers. 

To Sum Up:

To make sound financial decisions, you will need to have a clear-cut idea about where you are in the economic cycle and what the coming year will bring to you. For instance, if you’re looking to take advantage of low mortgage rates, you need to act with diligence to avoid missing out.

80% of Businesses in 2021 Want Chatbots – Here is Why

As a business owner, it is prudent to operate in a way that is aligned with the prevailing business climate. One such way to do this is to consistently upgrade the technology you use in your product life cycle and the use of Chatbots is a worthy avenue to pursue. They are not a new technology but their popularity has increased because of the results they have yielded.

Photo By: Mikaela Shannon on Unsplash

Let’s take the Publix weekly ad as our case study. Say you want to order a ready-made meal under $10. You have a number of options; the chicken tender whole sub for $6.99, or simply fresh salads at $7 for two, among others. You have to browse through all the pages to see if there’s anything else within your range and that may take a while. A chatbot becomes handy because it can be programmed to ask you all the relevant questions and offer you the best option in a few seconds.

There are a number of benefits to using chatbots and we will give you some of them below.

1. Instant Customer Service

Chatbots are available 24/7/365, therefore queries or questions raised by your customers are immediately attended to. They are not subject to human emotion as well, hence where an agent or the customer may lose their patience, the chatbot is consistent in how it works. The chatbot being always online also means that your customer will not experience any delays, leading to their increased satisfaction. Considering that the chatbot is limited in the detail it gives, it can pass on information to agents to further handle a query for the customer. How much communication it gives is dependent on how you have programmed it.

2. Data Collection for Marketing

A chatbot can be set up in such a way as to collect customer information while they are being assisted. This way, you can make up mailing lists for potential customers and have a higher chance of making a connection with them. The chatbot is able to pull up customer purchase or browsing history on your website or app. This allows it to make product suggestions that are suited to the customer’s interests. This process will also make it easier when sending the customer marketing information via email as it will be based on their interests only, removing the irritation of receiving irrelevant mail.

3. They Can Help Reduce Operational Costs

The use of chatbots can reduce the costs associated with hiring customer service agents that will be available 24/7/365 and training them. Chatbots can be the first place of contact for the customer. Research has shown that a lot of queries received from customers are general and can be handled by the chatbot. The more complex issues can then be directed to agents.

4. They Meet Customer Expectations

A properly designed chatbot with the right language and appropriate responses will deliver exceptional customer service. Customers want to be assisted immediately with as little fuss as possible, and the chatbot can deliver on this mandate. Purchases can also be finalized on the chatbot, reducing the need to leave the chat and go back to another page on the website. Streamlining this process means it works faster, leading to better customer satisfaction.

There are many other benefits to using chatbots; you will need to make it as relatable as possible. Tailor it to your market and ensure it uses the language your customers will understand.

Top 3 Methods to Migrate Emails from Thunderbird to Outlook

Outlook and Thunderbird are popular email clients used by individuals, professionals, and businesses for email communication. Thunderbird is an open-source email client that stores the mailbox data in MBOX files at a default location. In comparison, Outlook uses the OST and PST file formats to store the mailbox items.

Outlook does not support the MBOX format. Thus, to migrate emails from Thunderbird email client to Outlook, you must convert the Thunderbird MBOX files to PST format using an MBOX to PST converter software.

On the other hand, there are a few manual ways to migrate emails from Thunderbird to Outlook. However, they aren’t recommended when you need to migrate the entire mailbox from Thunderbird to Outlook due to their limitations.

Methods to Migrate Emails from Thunderbird to Outlook

We’ve discussed below the top three methods to migrate emails from Thunderbird to Outlook.

1. Use MBOX to PST Converter Software

An MBOX to PST converter software, such as Stellar Converter for MBOX, is the most reliable way to migrate emails from Thunderbird to Outlook with 100% consistency and without any risk of data loss.

It not only helps you migrate emails from Thunderbird to Outlook but also other mail items, such as contacts, attachments, calendar, journals, notes, contacts, etc.

The steps are as follows:

• Download and install Stellar Converter for MBOX on your system where Thunderbird is installed. You may also install the software on ‘other’ system, but you will need to transfer the MBOX files from the default location to the system.

• After installation, launch the software and select Thunderbird from the options.

Choose MBOX Client

• Click on ‘Select Identity’ to choose the folder containing Thunderbird MBOX files. The default path is C:/Users/YourProfileName/%AppData%\Thunderbird\

Or you can select individual MBOX files using the ‘Select File’ button.

Select and browse IDentity Fodler that conatisn MBOX fiels

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• After selecting the MBOX file or Identity folder, click ‘Convert.

• After scan and conversion, the software displays a three-pane preview window. You can click on any email to see its preview and verify it before migrating it to Outlook. This also helps you filter out emails that aren’t required.

Preview MBOX mail items

• Select the required emails you want to migrate from Thunderbird to Outlook and click the ‘Save Converted File’ button under the ‘Home’ menu.

• From the Save As options, choose New PST and click ‘Next.

Choose Format as PST

• Click ‘Browse’ to select a location where you want to save the converted Thunderbird MBOX emails in PST format and then click ‘Save.

Browse save location to save PST file

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The software will save the Thunderbird emails in PST format. Now you can import the PST file into your Outlook profile via Outlook Import/Export Wizard in Windows or Mac and complete the email migration from Thunderbird to Outlook.

Import PST on Outlook for Windows

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2. Drag and Drop Emails from Thunderbird to Outlook

Although this is one of the easiest methods to migrate emails from Thunderbird to Outlook, it requires more time and is only recommended when you need to transfer a few emails. The steps are as follows:

1.Open Thunderbird and create a ‘New Folder’ on the Desktop or any other location.
2.Select the emails you want to migrate from Thunderbird to MS Outlook. Use the Shift or CTRL key to select multiple emails at a time.
3.Then drag and drop the emails to the ‘New Folder.’

Save Thudnerbird mails as EML files and export them to Outlook

4.This saves the emails in EML format, which you can open in Outlook or drag and drop them to Outlook email folder.

Drag and drop Thunderbird email files to Outlook folder

Limitations:

 The migrated emails open in a new window in Outlook when you double-click.
 If you try to transfer multiple emails at once with this drag and drop method, it can cause Outlook to crash, leading to Outlook data file corruption.
 You need to manually create new folders in the Outlook profile to ensure folder hierarchy.
 Emails or attachments transferred or migrated may fail to open.
 Requires significant efforts and time when you need to transfer hundreds or thousands of emails from Thunderbird to Outlook.

3. Migrate Thunderbird Emails to Outlook via Gmail (IMAP) Account

This method is recommended when you need to migrate multiple emails from Thunderbird to MS Outlook. However, you need to enable the IMAP settings in your Gmail account. The steps are as follows:

• Add a new Gmail account in Thunderbird and add the same Gmail account in MS Outlook.

Sign in using Gmail account to thunderbird

Add an email account to Outlook - Office Support

• In Thunderbird, select the emails or email folders you want to migrate to Outlook and then drop them to the Gmail Inbox folder or create a new one and then drop the emails.

Drag and drop thunderbird email boxes to Gmail IMAP account

• Copy all the emails you want to migrate to Outlook using the above step and then wait for Gmail to sync the emails. This can take a while, based on your internet speed.

• Now on your Outlook, refresh the Outlook window. You will see the Gmail folder containing the Thunderbird emails.

• You can now drag and drop those emails or the complete email folder from Gmail to your Outlook profile.

This will migrate emails from Thunderbird profile to Outlook profile.

Limitations:

 Not all attachments are migrated as Gmail limits attachments.
 It is time-consuming as the emails synchronize from Thunderbird to the Gmail server and then again to your Outlook profile.
 Migrated emails may not open and you may not find all emails.
 Folder hierarchy is lost.
 Gmail offers limited storage and, thus, not suitable when your mailbox is large.

To Wrap Up

Although manual methods can help you migrate emails from Thunderbird to Outlook, you should use them only when migrating a few emails. However, you can overcome the limitations of manual methods by using Stellar Converter for MBOX software. It keeps the original folder hierarchy and tree structure intact and helps migrate unlimited Thunderbird emails to Outlook, along with all attachments, with complete precision. So, if you are looking to migrate emails from Thunderbird to Outlook, use MBOX to PST converter tool as explained in the first method. The software’s Technician version also allows you to directly migrate emails from Thunderbird to Office 365 (Outlook 365).

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Explainer Video Production

If you are researching a certain product, or just trying out one – a video is probably out there giving you all you need to know. A popular way to convey information or prospective customers is through an explainer video.

What is an Explainer Video?

The explainer video of a company highlights their product, service and business ideas in a compelling and creative way which appeals to a wider audience.

An explainer video production company can make you a short but worthwhile information video, for marketing and sales purposes.

With the era of social media the production companies host these videos on larger platforms such as Instagram and Facebook along with other networks on landing pages and websites homepage.

The videos are used to connect potential clients which leads to increase in conversion rates of sales and more product purchases.

Explainer Video Structure

The average timing for such videos is 60-120 seconds or 180 maximum if the discussed product is complex and these must be marketed on well-known sites. A video must explain the problem and how your product will help solve the issue. The next step should be distinguishing your product with the competitions in the market and give a social proof to justify why.

What Makes a Good Explainer Video?

A good video must be well structured and reviewed so it can reach a maximum audience, it should be having:

  • Short time duration

Keep it short and to the context, explainer videos are usually long but the shorter and to the point it is the more beneficial and attractive it is.

  • High quality

The quality should be high in production and in content so it effectively communicates brands value.

  • Strong call to action

Explainer videos should clearly state what they want their intended audience to do after watching.

  • Focused on problem-solving
  • Match with the brand and its audience.

Different Kinds of Explainer Videos

Depending on your work field and company the video may be shooting on, the method is the same but the approach might be different. 3 main categories for explainer videos are

Company Overviews

When shooting a company related video, you might want to get everything out but it is better not to drag on for too long because no customer prefers lengthy videos. In this it is important to dictate; certification, awards, portfolio, working details and the clients you are working with

Hybrid, Meet the Team Videos

These videos with company culture are different as the customers get to know the brand better and help humanize the company. For such explainer videos it is better to go for animated videos as they are easy to update but you may choose the option that’s best for you. This is where you can mix some company and culture overview.

Product and Service Overview

 Brands that sell only a single product or offer one type of service, usually produce an explainer video about the core product rather than an overview of the company. These are produced in more than an explanatory video and are more in depth for commercial purpose.

Although the video doesn’t share much about the company, the viewers are still able to know the brand commitment and information regarding the product.

Benefits of an Explainer Video

Videos are no doubt one of the fastest ways to learn about a company and the products with services they offer without losing interest. Here’s a breakdown of why explainer videos can be helpful for your Production Company and sales department:

  • Videos saves time
  • They are easy to share and access
  • Keeps the viewer entertained and gets message across
  • Explainer videos are brand recognition

How to Produce an Explainer Video?

Just like any video production, your explainer video needs to follow the same steps for production. However the process may differ on what type of video you are shooting. It is better to reach out to video producer companies and agencies to help you grow through the process.

Explainer videos take a considerable amount of coordination, talent, and skill to pull off. During the pre-production phase; it all starts at the script level, so make sure you get your structure down and take all necessary key points for the production. During the production the video animation or live starts to come real and post production is where all final cuts are edited and then marketed.

Final Thoughts

Explainer videos are not only time savers but the perfect to address your audience and work your way up in the market. With the perfect brand recognition and use of modern technology it is easy to compete, solve problems with your product and raise more audience for it. Get your concept right and deal with a reliable company while keeping the structure in mind to get the best video made.

Step by Step Guide to use Stellar Converter for OST

OST is an Outlook data file created by Outlook when you set up or configure Exchange server account and enable the Offline mode (Cached Exchange Mode). The OST file stores mailbox items, such as emails, contacts, attachments, notes, journals, etc. It allows user to access their Outlook emails and do certain changes, even when the system is offline.

The changes are later synchronized with the mailbox on the server as soon as the system connects to the internet. This provides a seamless and lag-free user experience. Also, the OST file is encrypted with MAPIEntry GUID key and hence, requires authorization from the MAPI profile to access the emails and other data.

Thus, an OST file and its content cannot be opened, accessed, or imported into any other Outlook profile. Furthermore, if your MAPI profile is deleted or disabled from the Exchange server, you cannot access your emails stored in the OST file as authorization fails. Such OST files are referred to as orphaned OSTs.

Other issues, such as synchronization failure or errors caused by Exchange database dismount or server failure, could lead to a permanently inaccessible OST file as Outlook fails to reconnect to the Exchange server.

In such cases, a third-party OST to PST converter software, such as Stellar Converter for OST, comes in handy. The software converts encrypted, inaccessible, and orphaned OST files of any size to PST with 100% integrity and precision.

It can also export the mailbox items, such as emails, attachments, contacts, notes, tasks, journals, etc., from an OST file directly to a live Exchange Server mailbox or Office 365. So let us have a quick look at the software, its features, and how you can use it to recover your emails from OST files.

Stellar Converter for OST- An Overview

Stellar Converter for OST is a powerful OST to PST converter software to convert, backup, and migrate mailbox items from large, inaccessible, encrypted, or orphaned Outlook OST files to another Outlook profile on Windows or Mac.

The software extracts and converts all mailbox items, such as emails, attachments, contacts, messages, journals, notes, etc., from OST file to Outlook importable PST format. The folder hierarchy and structure remain intact after conversion. It also recovers lost or accidentally deleted emails from the OST file during conversion.

In addition to PST, you can also convert and export the mail items from OST files to EML, MSG, PDF, RTF, and HTML formats. It supports MS Outlook 2019, 2016, 2013, 2010, 2007, and Office 365. It can convert OST files created by any Outlook version.

The software is available in two editions:

1.Stellar Converter for OST – Corporate Edition

The Corporate version allows you to convert and save or export up to 5 mailboxes to PST. It previews unlimited mailbox items and provides other saving options, such as PST, MSG, EML, RTF, HTML, and PDF.

2.Stellar Converter for OST – Technician Edition

In addition to all the features available in the Corporate edition, the Technician edition offers some advanced OST conversion options, such as:

 Batch conversion to convert multiple OST files to corresponding PSTs simultaneously
 Compacts and splits large PSTs based on date, size, or email address to safeguard resultant PST from corruption caused by oversize
 Exports OST directly to Office 365 and live Exchange
 Exports OST mailbox data to an existing Outlook profile
 Exports all contacts in CSV file format

Both editions are available as Demo versions that you can download to evaluate the software performance. The demo version allows you to scan and preview OST mailbox items for free. You can also convert and export up to 20 items per folder to PST format. To save all OST mailbox items, you must activate the software using a valid activation key.

How to Use Stellar Converter for OST?

Stellar Converter for OST is an easy-to-use software with intuitive GUI. Any user can convert the OST to PST file format in a few clicks. However, it does require MS Outlook installed on the system that meets the following minimum system requirements:

 Processor: Intel-compatible x86 or x64 Processor
 Operating System: Windows 10, 8.1, 8, or 7 OS
 Memory: 4 GB RAM (8 GB Recommended)
 Storage: 250 MB storage space on HDD or SSD

The steps to convert OST by using the software are as follows:

1.Install and launch Stellar Converter for OST and click ‘Browse’ to choose the OST file. You may also use the ‘Find’ button to locate the OST file if the location is unknown.
Outlook repair

2.Click ‘Convert’ to start the scan and extract the mail items from the OST file.
Outlook repair

3.The software displays an enhanced preview in a three-pane window, including deleted mail items in ‘Red.’
Outlook repair

4.Select the mail items and email folders from the left pane you want to convert and then click on ‘Save Converted File.
5.From the ‘Save as’ dialog box, choose the desired format, such as PST. Then click ‘Browse’ and select a save location.
Outlook repair

In Technician Edition, you have more saving options, such as MBOX, DBX, Export to Live Exchange Server, Office 365, or existing Outlook profiles. Further, you can choose to save PST normally or compact or split/filter and save the PST file.

Outlook repair

6.Click ‘OK’ to save the OST mailbox items to PST. Similarly, you can choose MSG, EML, RTF, HTML, PDF, DBX, or MBOX format and select a destination to save individual or multiple emails.

To export OST to Office 365 or live Exchange, you need to enter the user credentials, such as user ID and password.

To save OST mail items to an existing profile, select ‘Export to Existing Outlook Profile’ and choose an existing profile from the option.

Verdict

Compared to various OST to PST converter software available in the market, Stellar Converter for OST stands out due to its intuitive user interface, ease-of-use, and performance.

To learn more about the performance of Stellar Converter for OST, check out this OST benchmark study report. The study was done in collaboration with Lisa Hendrickson – a solutions consultant and industry expert for Microsoft Outlook, Office 365, and Exchange.

It provides a more insightful view of various OST to PST converter software performance on parameters, such as speed, consistency, precision, and completeness.

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Pinterest Marketing in 2021: What it is and How to Do It

A registration on Pinterest gives you free access to share and discover interests. It is a social media network focused on visuals of people’s lifestyles, tastes, interests, DIY’s, facts, graphics, exotic locations, and anything that can be visually represented on this planet. Users can share their interesting photographs or videos by pinning them on their boards or on other boards. Pinterest also has a Pinterest lens similar to Google Lens, which allows you to discover ideas related to the thing you point your camera to. With surpassing 400 million monthly live users in 2020, Pinterest is a serious online business platform. So it is valid to think about a Pinterest growth service to grow your business on the third-largest digital network of America. And, Pinterest claiming 459 million users makes it a guaranteed growth destination for creators to reap their online business by Pinterest marketing.

What originated as a visual experience for displaying interest in inspiring arts, cooking recipes, fashion styles in clothing, DIY’s, and other interests of females has gone to the imaginative numbers of interests Pinterest caters to mankind today. From scriptures and arts of the medieval period to the information on the conceptual flying cars, Pinterest offers every kind of interest one can have.

Pinterest marketing potential

The footfall of buyers from Pinterest to the marketer site is very exciting with more than 90% being first-timers. Pinterest claims the male users have reached nearly 50% recently. Pinterest’s fourth-quarter shareholder report of 2020  displayed tremendous growth outside the US. In 2020, global monthly active users showed an increase of 46% from the previous year. In the US alone the increase was 11%, representing 98 million users monthly active in 2020.

The coming generations like Millenials and Gen Z tend to see and understand things more with videos and images, ensuring the value of this platform automatically rises. With features like  Pinterest Lens, users can discover over 2.5 billion objects. Such interesting figures, and 87% of pinners claiming to purchase through the platform, show the humongous marketing potential of Pinterest. So, let’s dive into Pinterest marketing and what you need to succeed.

1.  Create a Business Profile

The very first step for marketing on Pinterest is to create a business profile. Pinterest provides one of the simplest interfaces to backlink your website for people to find more about your products. You can make a business profile by clicking on Join as a business while signing up. Fill in the remaining details and you’re ready for marketing from your Pinterest business account.

2.  Understanding the search

Pinterest is less of a regular social media and more of an image search engine. Like, you can search for a red wallet and a series of multiple pins will appear from the influencers, big fashion brands, retailers, magazines, and other user’s boards. Unlike other search engines where you go to the next page, you can keep scrolling down until you find your preferred pin. Furthermore, writing accurate details in the description of your pins guides your customers better to your linked website.

3.  Pinterest Boards

The boards hold your collection of pins. For your label, your collection of boards helps you organize your pins categorically, so your followers can access and follow their interests. Likewise for a motorbike modification company, creating a board on self-bike repair is a specialized zone for bike enthusiasts. As A Result, these enthusiasts will spend more time on your boards and therefore good marketing is done for your company.

4.  The Pins

Pins are the most essential and founding bricks of Pinterest. Whenever you search for anything on Pinterest, basically all the images displayed are pins. These founding elements are the first thing attracting your targeted customers to this platform and guide them to your web page. Every pin can say a specific thing about an e-commerce online store, a person, or any company. For this reason, it becomes quintessential to make your pins unique and inviting with communicative details.

How to do Marketing on Pinterest

Since you have understood the need and fundamentals of marketing on Pinterest, let’s move ahead to understand how to do it. After setting up a business profile you need to optimize it to imitate your brand value and aesthetics.

1.  Optimization

For this, you should understand that aesthetics is the key here. Having a distinctive and alluring display will hold the potential of maximum conversion through Pinterest. Setting an eye-catching cover image that displays similar pastel colors on your company’s website reflects a singular identity of two platforms. Further, optimizing by following a theme that sync’s all the boards with accurate descriptions on each pin.

2.  Utilize pins

Your visitors should have the ease of saving an image onto their boards. You can install Pinterest’s save button and allow people to do so. For a blogger, pins are the gateways to drive traffic to their website. Similarly, a handmade online shop displaying information and the price of their products is a classic example. You can also use rich pins once you’ve validated your website on Pinterest. Rich pins are linked to your source site. If anything is changed on the source website, rich pins update information automatically.

3.  Pin wisely

You can’t randomly post a quotation or an image with a link and think it is great marketing done for your brand. It’s important to plan out the content strategy to achieve a set goal. Like actively sharing educational content can be a driving force to your business. For example, a pickle company actively sharing guided methods to make homemade pickles with illustrations will educate people on the topic. Resulting in people regularly visiting the company boards and hence increasing the leads and chance of more sales.

Conclusion

Since its launch as a closed beta in 2010, Pinterest has come a long way in building a strong reputation in digital marketing by 2021. As stated by Pinterest, because of the pandemic, usage rose to 36% on their platform to juggle between new part-time jobs. With 95% of the top searches still unbranded on this network speaks a lot about the untapped potential of Pinterest marketing. On this positive note, I wish you to reap by exploring and establishing your digital presence.