How Content Marketing Can Save Brick-and-Mortar Business

In today’s digital reliant age, there are still a high number of physical retailers who resist transitioning into e-commerce. Retailers are hesitant to venture online as they worry about whether they can survive the threat of online transactions. Additionally, they also fear the dying status of brick-and-mortar retail trading, as online purchasing has become significant.

However, it is essential to know that the two can work together, which can result in gaining a greater focus on the experience of the consumer. One example is the existence of content marketing. But, does content marketing work? Can it improve revenue? To know more about the advantages of content marketing to your brick-and-mortar business, keep on reading.

Going Digital is Not a Threat, It’s an Opportunity

The fear of witnessing the death of brick-and-mortar business can be a devastating case. Although some people considered the growth of online shopping as a threat, it actually showcases as an opportunity for brick-and-mortar retailers. At the same time, it can also promote commitment, increase sales, and loyalty, both offline and online.

Moreover, retailers must exert an effort to provide an excellent approach to customer service, and that involves engaging and connecting customers in the most timely and pertinent ways. Establishing a place in the digital aspect can help retailers in enhancing their skills as well as improving the consumer’s shopping experiences.

Boosts In-store Traffic and Sales

Utilizing content marketing strategy for your business is meant to build conversions from your shoppers and traffic to your store.  There are different types of areas on how to manage your online marketing, including:

  • crafting article blogs with the help of various kinds of writing app
  • review sites
  • landing pages
  • social media sites
  • product pages and more

Although content marketing is a little complicated than traditional marketing avenues, the best part of it is that it has a more significant effect on your bottom line. On a side note, it is also a vital platform for retailers to strengthen the relationship between potential and existing clients. Giving useful information that is significant to the audience can generate a greater impact on those who are reading your content.

Know Your Ideal Audience

One of the most fundamental parts of applying a strategic plan in any online retail business is knowing your audience. Knowing what they do, who they are, and the reason why they would want to know more about you is essential.

Hence, to be able to do that, market research must be done. Market research can assist in identifying the weaknesses in your competitor’s approach, which then helps in utilizing potential customers. In turn, you are more likely to conduct new strategies and think creatively.

While doing that, your content marketing will begin to solidify. Content marketing, on the other hand, can save your brick-and-mortar business because of the reason that customers will browse the Internet and start their search online. That said, having enough knowledge about your competition will be imperative to the success of your business.

You Won’t Go Out of Business

Content marketing plays a significant role in your brick-and-mortar business. The platform urges you to generate all of your content with the same goals in mind. The goal is to make your user experience, message, products, and services consistent across all variant content, which will, in turn, establish credibility with your readers.

Takeaway

The presence of content creation is one of the most effective forms of digital marketing.  Aiming to be the best marketer in the industry needs a tremendous amount of effort. Your brick-and-mortar business requires techniques that are reputable and enduring. Content marketing will bring those beneficial impacts.

5 Ways to Improve Your Business Writing Skills

If you thought that writing in high school was tough, then you haven’t tried business writing. Decent business writing skills are extremely important if you want to portray a professional image. 

Although you might think that proper writing skills, in general, is not that important anymore, then you have to think again. If the writing that you put out there is sub-par, then your business is reflected in the same light. If you can’t even pay attention to basic grammar and spelling, how are you going to perform the more complex tasks? 

If you know that your business writing skills are lacking, then you need to step up your game and improve if you want your business to succeed.

Do The Basics Right

One of the most important aspects of writing is to be clear and concise. The moment you begin to fluff or leave your reader wondering what the main point of your message is, then you already lost them. 

If you are not that skilled in business writing and need some guidance, ask a service to write my essay online to get a couple of examples to get the hang of things. The expert writers there can also help you with research papers, business PPT’s and more.

The one thing that you always need to make sure of is to make your first sentence a topical sentence and have the rest of your paragraphs support your opening sentence. Once you have said what you wanted to, then you need to tie everything together in a conclusion. 

Proofread Your Work

It doesn’t matter how good a writer you might think you are; you need to have your material proofread before it gets sent to your target audience. Even professional authors have their writing examined by a professional. 

Don’t even think for one second that you will be able to pick up on all the mistakes that you made if you try and proofread your own writing. 

If you want to improve your writing skills, then someone has to point out your mistakes. You are entirely subjective to your own writing because your mind overrides that which you have written with what you intended to have written. This means that you read over your mistakes and miss even the most obvious of errors.

Include a Call to Action

Depending on the business that you run, a call to action is one way to engage your audience and make sure that more people respond. If your message was clear and you were able to excite your reader with your words, then you need to feed off that excitement and allow your reader to respond on the spot. 

Using a call to action can also enable you to improve website content if you ask your audience to comment, which could provide valuable info on where you might still be lacking. 

A call to action is especially important because people will forget about what you said much easier because they are constantly bombarded with an extra reading from other websites.

Use The Available Tools

If your business is still growing and you don’t have all the money in the world to pay for proofreading, then you need to use the tools that are at your disposal. 

One of the easiest methods on how to improve writing skills is to use one of these tools and see where you make your mistakes in real-time. There is no need to wait on a proofreader to give you the go-ahead if you can do it yourself with the help of an online tool. 

Know Your Register

Business writing is very specific, seeing that it has its own jargon. Doing a short business writing course will allow you to see what is acceptable and what not. Depending on your audience, your writing should always be professional and clear of any form of slang or emojis. 

The moment you use slang and other emoticons, you come across as immature and unprofessional. Then again, you should know your audience and the language that they will relate to. 

Conclusion

It seems as if the digital world has put a pin into proper spelling and grammar. People don’t see the value in professional writing anymore and in the end, they deliver work that is not impressive. 

If your business writing improves, then your business will stand out from the rest of the other businesses. There are many other things that you can do to improve your writing, but if you start with these tips, you are well on your way to a better business.       

Learn Some Important Tips to Increase Your Instagram Followers

To help get better results from your Instagram marketing tactics, you need to take steps to improve the number of followers you have. There are quite a few hacks to try and here are a few things to get you started on the right foot.

Pick a Dedicated Hashtag and Promote It

It is important to create a dedicated hashtag for your company, but it is of paramount importance to take serious steps to cross-promote it. You should integrate it into your social media profiles as well as your website. It should also be part of your emails.

You need to have it in your profile, which is a must, but you should also consider using it offline. For instance, have it printed on all your receipts as well as on signage in your shop. Promoting it at relevant events will also make it known to your targeted audience. The idea is to promote your hashtag as much as you can and in whatever way you can.

Use Your Creative Side

Finding the right hashtags will really go a long way towards winning you more Instagram followers, so it makes sense to get creative with Instagram caption ideas. Using one-word hashtags is good, but it is better to look beyond that whenever you can. Ideally, you should mix things up a little and try ways to tell your story. Try to be outrageous, ironic, and funny. Experiment a little but try not to be boring.

Be Part of Popular Conversations

To get more followers, you need to be active online, and one way is to be part of massively popular conversations. You can try topically relevant hashtags to find popular conversations and then join them. Understand that it is a good idea to use hashtags that look more like long-tail keywords, but you’re going to get more exposure and reach a larger audience by using universally trending hashtags.

Use Your Bio URL Sensibly

You should not waste any space you have available on your Instagram account, and your bio URL is valuable real estate to use for promotional purposes. Ideally, you should regular change the bio URL and ensure that it doesn’t always point to your website homepage. A good idea is to change it twice a week to ensure you direct valuable traffic to your most popular content.

Make Your Captions More Descriptive

You have to understand the importance of using the right words to convey your message and sell yourself right. Pictures are important but you also need words to touch your audience’s emotional side. You have to learn how to use images along with words to tell your story in a more convincing and engaging manner. You don’t need to be perfect in the first few attempts, but be sure to incorporate it into your strategy to help get better returns.

Conclusion

By taking these steps, you will notice a steady increase in the number of people following your page. If you need quick results, you may want to consider buying Instagram followers online. But, be sure to work with an authentic and professional service provider, and that is what you can see at Social Media Daily. Give it a shot today!

Creating a WordPress Website: Using Plugins to Increase Performance

Whether you want a website for personal or business purposes, WordPress is a great option. Using WordPress themes and plugins, even a novice can set up a stylish, high-performance website.

Before starting with WordPress, you need to choose a web host.

Finding the Right Hosting Provider

Before setting up a ​WordPress website​, select a hosting provider. You must find a reputable company that offers a feature-rich plan within your budget. Before you check out potential hosting providers, think about what you need from hosting and make a list. It’ll make it easier to compare similar plans.

If you’re not sure what you’re looking for, here are a few essential features to consider:

  • ​A free domain name
  • An SSL certificate
  • Adequate data storage
  • One of the popular control panels
  • WordPress as a quick, or one-click, install

When you have your list, consult one or two popular web hosting review sites and see who they recommend. Below is a list of popular web hosts who have easy WordPress installation:

  • ​Bluehost
  • GoDaddy
  • ​HostGator
  • SiteGround
  • ​Hostinger

Check out web host websites before making a final decision. You don’t want any hidden surprises. It’s often difficult and costly getting out of a contract. Once you have hosting, it’s time to create your WordPress website. Begin by choosing a theme.

Selecting Your Ideal Website

Creating a website with WordPress is simple. Most of the tasks required are click-and-drag. There are thousands of website themes available from within WordPress (in the repository). Many are free or low-cost. If you’re not comfortable doing this yourself or want a unique design, you may want to ​consider hiring a website designer​ to help build your website.

Whatever your requirements, there are themes for every situation. Your website has to look good, but there are other considerations. Ask yourself:

  • Is your theme regularly updated?
  • Will it work on mobile devices?
  • Is the template optimized for speed?

If you struggle to find a suitable theme in the repository, check out some websites that specialize in WordPress themes. Or you can hire somebody to create one (or design it yourself, if you have the skills). Below are some websites that offer WordPress themes:

  • elegantthemes.com
  • ​​themeforest.net
  • templatemonster.com
  • ​athemes.com

After choosing a WordPress theme, it’s time to install it and set it up. WordPress makes this painless, even for someone unfamiliar with website development. Following this, it’s time to optimize your website. You can do this with some WordPress plugins.

Use Plugins to Enhance Your Website

Plugins enhance your WordPress website and add functionality. If you want to add a feature to your site, there will be a plugin. The easiest way to find and install a plugin is from the WordPress back-end (called the Dashboard). You will see a Plugin section, and that has a plugin search. Once you find what you want, it’s a simple matter of clicking the install button.

If you can’t find the right plugin in WordPress, you can find free and paid plugins on third-party websites, but these may need manual installation. Only select reputable plugins. WordPress should inform you if a plugin is affecting how your site performs. If you notice an issue and receive no warnings, disable one plugin at a time and see if you can diagnose the problem.

Here are a few plugins you may find interesting.

  • Contact Form 7 or WP Forms – Add forms to a web page
  • UpdraftPlus – perform WordPress back-ups
  • WooCommerce – set up an ecommerce store
  • Constant Contact and OptinMonster – help with email marketing
  • Beaver Builder or Divi Plugin – add additional drag-and-drop functions to web design
  • MemberPress – create online communities and membership sites
  • Shared Counts – a social media plugin
  • WPML – make your site multilingual
  • ImageInject – adds free license images (from Flickr) to your content

Now let’s discuss the specifics of how to optimize WordPress with plugins.

Speed Up Your Website

Simple issues can hamper the page ​load speed of a website​, such as image sizes or large data uploads. Search engines and visitors prefer websites that load without delay. There are on-site optimizations you can do, but why not use a handy plugin tailored to speed up your website?

Plugins to help with site speed:

  • WP Smush – compress images
  • WP Super Cache, WP Rocket, W3 Cache – improve page load speed

Search Engine Performance

If no one can find your website, it negates all the work you’ve done on design and performance. Search engines need to index your site and crawl its pages. A robots.txt file helps them to do so. WordPress creates one during install, but you can improve on that using a plugin.

  • ​Better Robots.txt or Virtual Robots.txt – give better control and help optimize a robots.txt file.

You can improve how search engines crawl your site by using a plugin to create an XML sitemap.

  • Google XML Sitemaps

When they crawl your website, search engines assess factors that will affect its placement on a search engine results page (SERP). You want your WordPress site to be high on page one. You can help by ensuring your ​website has good SEO​(search engine optimization). Save yourself time and effort and use a plugin.

SEO plugins:

  • ​YoastSEO
  • PrePost SEO

Improve the Links

Links are an integral part of the online experience. Search engines and visitors use them to navigate to and through a website. You can improve how your website performs by monitoring your external and internal links.

  • ​Only link to relevant websites.
  • ​Your internal linking has to be logical and thorough.
  • ​Check your links work. Do they go where they point?
  • ​If you move a page, set up a redirect for the old URL.

These two plugins help to optimize link architecture.

  • ​Pretty Links Pro
  • SEO Internal Links

Tighten Up Security

Websites get hacked. WordPress sites are no exception. You have anti-virus on your home computer, so why not add one to your website? A web host will have security on their end, so should you. Add some additional defense with a plugin:

  • WordFence Security
  • ​Securi

If you’re using WordPress as a blog and have not disabled comments, you could get spam.

There are plugins to stop your comments from being abused.

  • Akismet Anti-Spam

Analyze Website Performance

When upgrading the speed and performance of a website, you must make sure the optimizations and enhancements are working. You can perform manual checks, such as opening your website from a search engine or clicking through its pages. An in-depth analysis of website performance is preferable, and for this, you need one of the analytic plugins.

  • ​Google Analytics Dashboard for WP
  • ​MonsterInsights

Don’t Underestimate Content

We shouldn’t ignore the impact of content when discussing website performance. You can check and improve content, as with any other part of a website. Content is of immense importance to web users and search engines, and affects website reputation, popularity, and search rank

You can optimize the images and links within content, but how about actual written material? There are plugins to help improve the quality of textual content (in terms of readability and engagement). For example, the Word Stat plugin highlights:

  • Content that is too difficult for readers to understand
  • Posts that are too short
  • ​Too many keywords in a post
  • ​The 20 most used keywords on the website
  • ​Word count of different content

Keep Everything Up-To-Date

For your website to run smoothly and in sync with web browsers and devices, it’s crucial to use the latest version of WordPress and its plugins. Install updates, when available, to help your WordPress remain bug-free. If you find that a plugin becomes unsupported, stops working or develops issues after a WordPress update, search for an update. If none is available, remove the offending plugin and look for a substitute.

Don’t Go Overboard

Plugin fever is real. You go crazy and install every plugin you come across. Please show some restraint. Some plugins are more resource-hungry than others, and ​too many can slow your website to a crawl or cause unexpected glitches​. First, install plugins that enhance website performance. Then add others one at a time. If there are no issues, install your next plugin

Give Your Website a Plugin Boost

Taking the time to choose the right web host and WordPress theme gives you a running start on developing a high-performance website. Smart plugin selection will help your WordPress sprint to the finish line. There are many great plugins available to help you build your perfect site. Do the research, then experiment, and analyze. Try to have fun!

6 Steps Every New B2B Venture Should Adopt for Success in 2020

One of the most challenging factors of starting a new business is the high level of competition, limited budget and lack of experience. All three factors can lead your business to go down the line and eventually shut down before you actually hit the break-even point. However, we can help you change that with a few steps that we have saved in our playbook. All you have to do is utilize the following path and witness your B2B startup survive in this competitive modern B2B environment.

1. Finalize Your Product or Service

The first question that you should ask yourself while planning on starting your new B2B company is what you’re going to sell. There are millions of products and services you can choose to work on. However, your final decision should always be considering your current geo-location, budget and area of expertise. Once you have finalized the product or service you plan on selling, you can move forward with other factors of starting your new venture.

2. Come up With an Attractive Brand Name

Your goods and services will always be recognized by the brand name you choose to market. The name of your business or brand plays a significant role in your organization. You could go for something short and easy to remember, or if you are confident that your marketing strategies will help you survive, then you can even use your own name to launch your new business. However, considering the rising level of competition between B2B companies, we advise that you introduce a brand name that is both unique and catchy. If you can make your brand name to be remembered by all those that see your promotional activity, no one can stop you from reaching your next milestone.

3. Identify Your Target Audience

Though this may not seem like an important step, yet knowing your audience is essential to make sure your marketing efforts aren’t wasted. Once your brand name and products are identified, you have to determine which sector of the population you plan on reaching out to. If you are a toy manufacturer, you’ll be on the hunt for local and international wholesalers that sell toys. Or you can even attract leading supermarkets that have the potential to sell your products to the final consumer rapidly. On the other hand, if you are starting an organization that offers financial services and products like, insurance, bonds, or consultancy, then you’d have to look for both businessmen and individuals who are interested in investing their money.

Without knowing your audience, it might become a challenge for you to choose the right marketing technique and set the ideal budget for this purpose. Also, if you plan on focusing on social media marketing, then targeting an audience can save you both time and money in generating high-quality leads.

4. Manage Your Budget

Before initiating any sort of promotional activity, you have to determine the budget. Budgeting is a crucial step that all startups have to focus on. Once you are aware of how much and when you can spend what amount of money on promoting your brand and products, you can take better and smarter decisions.

5. Signup Your Business on an Online B2B Marketplace

One of the fastest and most reliable way of becoming a recognized business virtually is by merely joining a Chinese B2B platform or any reputable international marketplace for businesses. A B2B marketplace is an online platform that features international B2B companies that belong to various industries. Once you get listed on a B2B directory, you’ll eventually be seen by other buyers that belong to the same industry. Also, you can even use this directory to connect with your next lifetime client.

Apart from that, many leading B2B portals even offer additional digital services to help you become a competitive online brand. From creating your website to get it ranked and generating leads, all can be provided to you by such B2B marketplaces. Therefore, we believe such a platform is the perfect opportunity a B2B startup needs to survive in the B2B environment.

6. Choose the Best Marketing Strategy

Last but not least, you need to choose a marketing strategy that will help you generate leads and achieve business growth. This step is mentioned at the end, as without the above-mentioned plans; you can’t initiate your marketing campaign. Once you are done finalizing your product and brand, know your audience and budget, you can choose a relevant marketing strategy to kick start your promotional activity.

You can either go for traditional marketing or digital marketing strategies. Your choice will strongly depend on your product, audience and budget.

Wrap Up

Starting a B2B venture is no walk in the park. It can take years to eventually make enough to survive in this competitive market. However, with the right plan and resources, you can finally manage to succeed and set up a profit-making business. Follow all the steps mentioned above, so that you can prepare your venture to tackle all hurdles and survive this journey.

How To Make Creative Content Marketing Strategy for Your Small Business

When it comes to content marketing for small business, it’s usually defined as a practice of generating and posting well-written, well-researched and interesting content in a consistent fashion to form a following which will eventually lead to gaining new customers.

This type of marketing can be categorized as a very close colleague of conventional marketing and with a well thought out strategy, they can be combined to complement each other and in turn be able to amass your following that will result in increased awareness and sales.

Benefits of Content Marketing For Small Business

It is proven to be extremely beneficial and all small businesses out there should aim to develop a good strategy regarding this type of marketing for their business because through it, you are able to achieve a lot without spending too much money. Some of the things you’ll get by implementing a good content marketing strategy are:

  • Increase your following by educating your readers and create a brand that readers can relate to
  • Rise above your competition who aren’t taking advantage of it
  • Get loyal customers who trust your name and brand
  • Continuously gain increasing amounts of traffic to your site where you offer your services
  • Gain more exposure to conventional and social media

How to Make a Creative Content Marketing Strategy?

1. Set your goals

Obviously we all should strive to make great content for our marketing strategy, but that’s not all there is to it, especially when small businesses are involved. Just making the content, in most cases, wouldn’t be enough because you’ll have to know exactly what you need in order to get to the goals you set for yourself. Determining your goals is just as important as the quality of the content and your goals should be as follows:
Define the purpose of the creative content
Conceive a well-thought-out execution plan
Make sure there’s a plan B just to be safe

Once you have these three important parts figured out you can proceed on to getting a thesis writing service that will deliver some great custom creative content for your site if you don’t have the time to make it on your own. Thesis writers online are very skilled and very familiar with content marketing, so it’ll be a very simple way to get the creative content you need.

2. Figure out the needs of your readers/followers

Being able to produce specific content that your followers would engage with is the key to making your strategy work. Not even the best thesis writer can help you if you can’t determine the type of content your target audience is looking for and would most likely engage with.
Once you determine what your followers love to read and what they don’t enjoy so much, you can get your custom thesis writing experts on the job to tailor their content to your needs.

3. Make creative content for all of your goals

The content you’re making for your site shouldn’t be one dimensional, which means you should post various content that would have a different goal to achieve. Some of the goals you should want to achieve are:
Increase your brand awareness – this will help people get to know you and your business, they will notice that you exist on the market and it’ll peak their interest
Show your prowess in the field – this will show your audience and followers that you’re well educated in the field and it will make your much more trustworthy.
Encourage your customers to refer you to others – this is easily achieved by including a promotional code whenever you finish a business deal with a customer which can be a gift certificate that he can give to a friend or maybe some discount voucher he can get for the next time he uses your services if he refers a friend to your page.

4. Publish share-worthy content

Social media has grown a lot in the past few years and people are constantly hungry for content that would educate or entertain them in some way, so you should definitely aim to publish share-worthy content on your site to get the most out of your accounts on social media. Make sure it’s something that they can learn from or some entertaining facts that they would enjoy reading about because those are the crucial things that make people want to share a post with their friends and family.

5. Collect data and evaluate

So, what is content marketing for small business? It isn’t something that you should take lightly and just take shots in the dark, not trying to figure out what works and what doesn’t. You’ll get the most out of it if you’re constantly monitoring how your readers react and how the content you’re sharing is performing so you can determine what you’re doing well and what you should change to get better results. It’s also very wise and recommended that you calculate your moves instead of just posting content blindly and hoping it will work.

Increase Your Website Conversion with 5 Simple Tricks

Living a modern world and especially running a business in the 21st century is without a single shred of doubt a tall order to face. All the modern companies are fighting for customers with the vigor that even the most desperate of warriors would have been jealous of. There is no wonder in the fact that having a popular website is one of the key elements for being successful in modern business. The principle at work here is pretty simple: the more visitors you have on your website, the more exposed your brand is, and the more exposed your brand is, the more customers you have. This article will tell you about five simple tricks that you can use in order to increase your website’s conversion rates.

Keep Your Content Original

Let us start discussing this topic from the end, and let’s talk about content as the world of the Internet is a truly tricky domain. Imagine a potential customer entering your website in the hope to find the information that he or she was craving to track down for months. They see a promising SEO title and click on the link. If your website has a credible interface, you can stay assured that an average user will not go to a free plagiarism checker in order to check your content for plagiarism. Nonetheless, imagine that your visitors have been searching for some information for their academic project or a business report. Supplying them with plagiarized information would only mean one consequence for you: they will never return and will tell others not to do so. Hence, one can get the plagiarism checker free from PapersOwl and sleep tight knowing that your customers will be satisfied. Of course, website conversion, first of all, depends on whether the users will be eager to even enter your website. However, making them want to return is also a powerful strategy for growing bulk of loyal users.

State Your Benefits

Whenever a user opens his or her browser and types whatever they need in the search engine, your website has five seconds at best to attract their attention. Therefore, the website headline must feature all the keywords that the visitors might potentially look for when entering a browser. For example, imagine a user typing “Metallica new album”. In this case, you need to render your website headline in a way that will tell your users that they can actually listen to it or find a direct link to in on your website. They do not need to read the news about it being released because the very fact that they search it online should already make it clear to you that they do already know about it. Remember, the percentage of your visitors is directly dependent on the likelihood of them returning to your website. Having them adding your address to the bookmarks is the highest point of success.

Here comes one more simple trick related to boasting your benefits off. If your website, for example, has a plagiarism checker that you want millions of users from all around the world to use in their daily academic and writing activities, double check that you do not expect them to type their search requests correctly. For example, foreign students who study ESL can easily type plagiarism checkers, and your website must be the one to let them check plagiarism. Checking a paper for plagiarism is a practical action that your users need to have done, so refrain from correcting their grammar and stylistics.

Privacy, Only Privacy, and Nothing but Privacy

It goes without saying that modern people are extremely concerned about their privacy, and their position is purely justifiable. Living in the world of elements conversion, where every click made on the Internet can submit bulk of your personal data to a private company, is a matter that most people take with the utmost precaution. Hence, whenever somebody enters your website, make sure that you supply the users with a privacy statement whenever they have to fill in an opt-in that will pop up in front of their eyes.

Consumers Reviews Are Important

Remember me telling you that you have five seconds to make people enter your website? Well, the situation is almost the same with making them stay on it. Hence, why won’t you include your best customers’ reviews somewhere in a sidebar of your website? Modern people are quite prone to believing in what the others have to say. Also, it would be great if the customers’ reviews would pop up in the search engine’s sidebar as well. As a matter of fact, this is one of the most effective strategies for making people entering your website.

Keep It Simple

Of course, surfing the net is much more pleasant when you jump from a website with a beautiful design to a website with splendid design. Nonetheless, namely, simple elements are exactly what makes your website great. Visual navigation through a website must be not a challenge but a walk in a park for your users. Hence, if you have already managed to lure them to enter your website, do everything you can to make them come back.

Concluding Thoughts

Regardless of what information or services your website offers to the users of the Internet, there are five simple rules that you have to follow in order to maintain it successfully. First of all, keep your content original for the customers to hold in high regard. Secondly, make sure that your benefits are visible in a glimpse of an eye. Thirdly, mind customers’ privacy and show them that you care about it. Moving on, it would be great for people to see what others have to say about your website. Finally, do not turn your visitor’s experience into an escape quest; keep it simple and let people enjoy the time they spend on your online platform.

5 Reasons to Hire a Professional Copywriter for Your Small Business

Words have huge power in the world of business. Both what you say and how you say it matter so you must make sure that your web copy is always well-written, engaging, and informative. Grammar mistakes, typos, and unclear messages will quickly repel your visitors. They will think that you don’t care about the quality of your content so the reputation of your small business will be damaged.

In contrast, if you imagine a beautiful website with high-quality content, the effect will be the opposite. Clear and interesting copy will attract visitors and turn them into customers. High-quality copy will increase your credibility so we recommend that you put some effort into it. However, small business owners have to deal with too many tasks at once: sales, marketing, business development, etc. The more your business grows, the more overwhelming the workload. It’s impossible for one person to work on everything, so if you want to have good copy on your website, you certainly should hire a professional copywriter. There are hundreds of websites where you can hire a copywriter for your business and sites like LegitWritingServices can help you choose the best one.

1. You Can Have More Time.

Creating engaging content takes a lot of time, and this is the main reason why you should hire a professional. Small business owners are always overwhelmed with work so it becomes really difficult to maintain a healthy work-life balance. If you delegate copywriting to an expert, you will have more time for work associated with decision-making. There is work that no one else can do, and hiring a professional will help you focus on it. Besides, you’ll be able to take a break and drink a cup of coffee.

2. Grammar Does Matter.

If you’re not a brilliant writer and your grammar isn’t perfect, it’s not a problem unless you need to write your copy. On the one hand, your copy must be consistent, engaging, and interesting. On the other hand, it must be spotless in terms of grammar because otherwise, it will damage your credibility and your audience will have a negative impression of your brand. In addition, you should make your copy perfect for Google.

Hiring a professional copywriter is a great solution because copywriters have strong writing skills and they know all the ins and outs of English grammar. You won’t need to puzzle over the various nuances of punctuation, trying to figure out whether you need to put commas here and there or not.

3. Copywriters Can Create Content in Different Formats.

You should also adjust your copy to different formats and create different types of content, including web content, blog posts, social media ads, emails, etc. Professional copywriters know what different kinds of content look like so they won’t have any problems providing you with copy for all the necessary channels. They can even write scripts for your videos or help create infographics.

Not only should you care about different formats, but you should also make sure that your copy is consistent. A copywriter can write a blog post and break it down into smaller pieces for social media or newsletters, repurposing your content and speaking to a wider audience. This way, your audience will be able to choose how they want to consume your content.

4. Copywriters Can Increase Your Organic Traffic.

Getting organic traffic is better than paying for ads. Of course, ads are important for businesses of any kind, but organic traffic can bring you legitimate customers, help you keep them, and lead to quick sales. Professional copywriters can increase your organic traffic by creating engaging content for your website and social media. Increased organic traffic will boost your revenue, and you will certainly appreciate your new customers. However, don’t forget to build good relationships with them so that they will want to come back!

5. You Can Build a Strong Online Presence.

Online presence is necessary if you want your small business to succeed. When looking for various products or services, many people don’t go to a specific website but simply google what they need so you must make sure that they will find you. In turn, your Google rankings depend on your content and your ability to optimize it.

Some people think that they will SEO-optimize their content by simply using as many keywords as possible but it’s a big mistake. In fact, you can even get penalized for it. Therefore, you should hire a professional copywriter who is familiar with all the features of SEO optimization and can optimize your content properly.

Wrapping Up

Small business owners often wear too many hats, trying to deal with all the business tasks all alone by themselves. However, such an approach will only make you feel exhausted, especially when it comes to creating copy for your website or social media. A professional copywriter will make sure that your copy is well-written, engaging, and consistent. Hiring a copywriter is a great investment because you will get effective content that actually works, attracting new customers and improving your search rankings.

Kubernetes: A Popular Container Orchestration Platform that Can Benefit Your Business

Container-based microservices architecture is a widely popular DevOps trend. This technology has significantly changed the way operations and development teams create, test, and deploy modern software.

Enterprises and developers love it because it helps make application development faster and simpler. However, by creating a completely new infrastructure ecosystem, the use of containers has also introduced new complexities and challenges.

With more companies—both large and small—deploying thousands of container instances every day, they need to find a way to manage this complexity of scale. This is where Kubernetes comes in. 

But what is Kubernetes, and where does it fit into the container and cluster management space?

The Importance of Containers

Software developers must ensure that the application will still run reliably when migrated from one computing environment to another. An example of this is when moving an application from an on-premise server to a virtual machine (VM) in the cloud or from a staging environment to production.

However, applications that come from different environments have different security and network requirements, making them incompatible with each other.

Containers are designed to address this problem.

All components of the application in the development environment are bundled up into one package, creating environmental consistency. This allows developers to deploy applications faster and more reliably, regardless of the deployment environment.

So, by using containers to package the application platform and its dependencies, the differences in the environment and underlying infrastructure, as well as the operating system distributions, are resolved. In fact, you’ll hardly forget about the infrastructure when you use containers.

Additionally, modular containers that make use of executable standalone software packages include every element and component required to execute an application. Organizations that are interested in a multi-cloud strategy can greatly benefit from using containers..

Implementing new applications or updating existing systems isn’t as easy due to software version and environment incompatibilities—even with DevOps. Containers make it easier to execute DevOps implementation, helping organizations enjoy its promise of rapid and efficient delivery. Containers help organizations avoid the headache of having to start over every single time they need to upgrade or update their applications.

However, you need the right tools to execute this DevOps approach effectively to application development and manage container platforms and technologies at an enterprise level. This is where container orchestration or container cluster management comes in.

A Closer Look at Container Orchestration

Containers have revolutionized the entire process of developing, deploying, and managing software.

The different services that make up an application are packaged into individual containers and deployed in a collection of virtual or physical machines in a containerized architecture. This article about kubernetes architecture describes this process in details. However, managing and scheduling separate containers of applications within multiple clusters have proven to be a challenge—giving rise to the need for container orchestration.

Container orchestration makes it easier to manage and schedule individual containers by automating the whole process. These orchestration platforms are based on open-source versions like Docker Swarm or Kubernetes. 

What is Kubernetes?

Originally developed by Google, Kubernetes is an extensible, portable, open-source platform designed to automate scaling, deployment, and management of containerized workload and services. It also helps facilitate both automation and declarative configuration. It has a rapidly growing ecosystem that has widely available services, support, and tools. The Kubernetes project was open-sourced by Google in 2014.

In practice, Kubernetes is often used with the most popular containerization platform, Docker. However, it can also be used with other container systems, as long as they conform to the Open Container Initiative (OCI) standards for container runtimes and image formats. And, since this is an open-source technology, anyone who wants to run containers can freely use it—whether it’s on-premise, on the cloud, or both—with relatively few restrictions.

Choosing the Right Kubernetes Management Platform

Here are a few things you need to consider when choosing a Kubernetes management platform for your organization.

  • Production-readiness. How ready is it for production? Product-readiness is a vital component of any technology, and that includes Kubernetes. So make sure that the platform you choose has all the features your organization requires to easily and effectively automate Kubernetes configuration. You also need to consider if it can automatically take care of all the management tasks in the cluster—as well as its ability to provide self-healing and scalability for your applications.
  • Future-readiness. How ready is it for the future? When choosing a Kubernetes platform, make sure that it has features that will allow you to run your applications practically anywhere without the need to adapt to the new hosting environment. This way, you can easily configure them anytime you need to do so in the future.
  • Ease-of-management. How easy is it to manage? Check if the Kubernetes platform includes automated intelligent alerts and monitoring. You should also make sure that the platform you choose provides you with a better way to view system status, events, errors, and warnings.
  • Support and training. As much as possible, choose a Kubernetes management platform provider that can give you round-the-clock support and training. 

When a provider, it’s vital that you choose one that offers a production-ready and cost-effective platform that streamlines and accelerates both the set-up and management of the Kubernetes clusters. This way, you can easily migrate your legacy systems to the cloud, while allowing you to seamlessly rebuild, replace, and maintain them in the background.

Conclusion

Kubernetes is a great DevOps solution for the automation of scaling, deployment, and operation of application containers—when implemented correctly. But if you get it wrong, you’ll end up adding an extra layer of complexity and cost to your infrastructure management.

This is because Kubernetes, for all its advantages, doesn’t come cheap. So save yourself the expense and headache by leveraging automation tools that provide future-readiness, production-readiness, ease-of-management, and the right support you require to use Kubernetes—minus the management overhead.

So, as your organization ramps up its container strategy, you need to educate yourself about all the possible difficulties and challenges—including misconceptions—regarding Kubernetes. Do a lot of research and compare different Kubernetes management platforms. 

Source: https://kublr.com/

Four Ways to Improve Security on Your Android

There’s no escape from the fact that cyber crime has encapsulated the entire world. With a professional software and multiple conning techniques, criminals can easily hack your phone at any time. If you are someone who sleeps next to his phone, this means you have emotional attachment with your device. Just like you build a firewall on your laptop to protect it from getting hacked, it is equally imperative to build some walls in the phone to keep it safe.

If you have a lot of personal data stored in apps, you must go the extra mile to enhance the security of your phone. In this article, we will guide you through four ways through which you can improve your phone’s safety.

1. Set a Strong Password

You will be shocked to know that close friends and relatives are often the first people who hound your phone all the time. This means if you set a password that is inclusive of your first name or date of birth, your phone might get hacked by a close person in your absence. This is the main reason why you need a very strong and discreet password for your phone. Strong passwords that have multiple letters and signs are very difficult to open. Never share your password with a friend or anyone you trust the most. You never know about the change in somebody’s intention.

2. Install a Phone Tracking App

In case you lose your phone, you need to have something that can help you in tracking it as soon as possible. There are multiple apps that allow one to track the location of his/her phone in real-time. All you need to do is install a phone tracking app such as mspy in your phone and connect it with the same app in your laptop. This way, when somebody might steal your phone, you will be able to track the location and catch the criminal. Many people are confused whether mspy free trial version myth or reality? However it is a concrete app that has served thousands of people in the last decade.

3. Encrypt Your Phone

Phone encryption is imperative in today’s time when hackers can easily gain access to your data despite a strong password on it. Encryption is a process that converts the phone data into a format that doesn’t allow any unauthorized individual to access sensitive data without a phone key. This is very important if an unauthorized person gains access to your phone and tries to chuck out important information from inside. Luckily, some androids have a built-in encryption feature, however, many of them don’t have it. Therefore it is crucial to encrypt your phone as soon as you read this blog.

4. Revisit Your App’s Security Section

Have you ever noticed why the photo editing app requested you to allow access to the contacts list? Do you find it weird when a gaming application requests access to the pictures and other media? You’re asking yourself the right questions. Keep in mind; you are always in charge of navigating movements of such applications in your phone. Whenever you install an app, never allow it complete access on your phone. If you have the latest version of Android, go to settings, visit Apps section and then select any app you want. Click on the permission button and undo all permissions you are skeptical about.

So these were a few tips you need to consider if you want to enhance the security of your mobile phones. In today’s day and age, people conduct business transactions on their phones that is why it is important to take necessary measures to magnify the security wall.