4 Tech Best Practices for Property Managers

Managing rental and investment properties is easier with technology, but it’s not easy choosing which applications to use. There are so many software applications on the market that it’s hard to know which ones are the most helpful. Also, software alone won’t necessarily be enough. If you’re not following certain best practices, you won’t get the full benefits from your technology.

If you’re a property manager using technology to assist with your duties, here are four best practices that will make your efforts more fruitful.

1. Work with a property management company

The easiest way to get the most out of technology is to hand your responsibilities over to a professional property management company. They’ll have all the latest and greatest applications already, and will know what is currently standard in the industry. For instance, they’ll have apps for managing rent payments, applications, tenant issues, and even tracking profitability.

Using property management services will achieve several things:

  • You won’t need to figure out what apps to use
  • You won’t need to learn new applications
  • You won’t have to fuss with logging into multiple software accounts every day
  • You won’t have monthly bills for multiple apps
  • You won’t have to worry about data privacy – a professional company will have that covered

You’ll pay one easy monthly fee for property management services, and it will be much easier than trying to manage and keep track of a handful of applications.

2. Condense your software applications

If you’re going to manage your own properties, it’s important to condense the number of apps you use. The more apps you need to use, the harder your job will be.

Consolidate your apps by first making a list of all the features you need. Then, make a list of all the apps you currently use and document which features each app provides.

Identify feature overlaps

Look at your list for overlaps. For instance, if you have three apps that have four of the same features, see if you can eliminate all but one and use only the app that has all of those shared features.

Do you really need unique features?

If you use apps with unique features, ask yourself if you really need those features. Are they necessary or just convenient? Convenience is nice but it can come at a price. For instance, if your apps aren’t connected by a single database, you’ll be dealing with two separate databases.

If an app with a convenient feature requires copying over large amounts of information from other apps on a regular basis, it may not be worth keeping. You don’t want to have to update multiple apps when information changes or you may forget to make updates in every database.

Identify missing features

Check your feature list to see what features aren’t supported by your existing apps. This will tell you what to look for in additional apps. However, your best bet will be to look for a single app that offers all the features you need.

3. Do not pay for software you can get for free

You can find paid software to perform just about any task, but there are also free options floating around. If you can get free software to meet your needs, make that your first choice. However, free software isn’t always better than paid.

For example, most free applications are extremely basic and sometimes don’t come with support. If you need support and more than basic features, go with the paid app. However, if your needs are simple and you don’t need support for certain features, you’ll be fine using the free application.

4. Do not use software when it is not needed

Software is great, but it’s not always needed. It’s easy to complicate things by using an application when it’s not necessary. For instance, some people can’t live without receipt tracking software, but if you don’t have many receipts to track, it’s cumbersome to scan everything and verify each entry.

Make sure every app you use is needed. Does it make your life easier? Does it free up your time? Does it help you access information more easily? If so, keep using that application. If not, consider ditching the app.

Use technology to your advantage

No matter what apps you use to manage your properties, use technology to your advantage whenever possible. If you’re still collecting rent manually, start using software to accept rent payments online. Little by little, technology can help you better manage your properties.

HEIC vs JPG: What’s the Difference and Which Is Better?

A whopping 1,43 trillion photos were taken using mobile devices in 2020. High-resolution phones and high-quality digital cameras have people taking and storing tons of images. With so much content available, it’s essential to stand out.

Using a photo-editing app can give your images the edge they need. However, not everyone is familiar with all the different editing file types. If you’re unsure of the difference between HEIC and JPG, you’re in the right place.

Check out this guide to learn all about HEIC vs JPG.

Operating Systems Supporting HEIC and JPG

With iOS 11, Apple made HEIC the new default photo format for iPhone users. HEIC, or High-Efficiency Image Format, is a unique file format that improves the JPG standard. 

But in some instances, we have to convert these into jpg files. There are ways to change heic to jpg on specific operating systems like Mac.

It would be best to use tools to preserve your images’ quality after converting them. JPG is a popular imaging format that most platforms and operating systems support, making it compatible with many devices.

HEIC vs JPG: The Differences

When choosing between HEIC and JPG, there are a few key considerations to keep in mind:

File Size and Compatibility

The file size difference is due to the way each format compresses images. HEIC uses a more sophisticated compression method that is more efficient than the standard JPEG compression.

A typical HEIC file is about half the size of a JPEG file of the same image quality. It means you can store twice as many HEIC files on your device or reduce the amount of storage space used by half. This can be advantageous if you’re working with limited storage space or bandwidth.

However, JPG files are also more widely compatible with different devices and software than HEIC files, so you’re more likely to be able to open and view them without any issues.

Image Compression

JPEG is a lossy format that is compressed by discarding some image data. It can result in visible artifacts, especially at high compression ratios. HEIC is a lossless format, meaning it doesn’t lose any image data when compressed – resulting in better image quality, but the files are more extensive.

HEIC files offer better image compression than JPG files, so if image quality is your top priority, HEIC is the better option. Another key difference is that HEIC files can contain multiple images in a single file, known as HEIC sequences. The image type is ideal for burst photos or Live Photo sequences.

Color Differences and Quality

One advantage of HEIC is that it supports 16-bit color, while JPEG only supports 8-bit color. It means HEIC can represent a broader range of colors than JPEG and produce more accurate colors.

HEIC uses a more advanced color management system that produces more accurate and vibrant colors. JPG uses a more simplistic color management system that can often result in muted or less realistic colors.

Finally, HEIC files support transparency, whereas JPEGs do not. You can create images with transparent backgrounds, which can be helpful for logos and other design elements.

HEIC vs JPG for Photography and Editing 

Since HEIC is a newer format, you can not easily edit the images on several devices. You need to look for an operating system where it is compatible, or you need to convert it to JPG. But editing HEIC images can ensure that their quality will not change or deteriorate.

There are a lot of JPG image editing tools that you can use. You can also convert it to HEIC if you need to have this kind of format in your images. Make sure to look for editing tools that can maintain its image quality, especially if it is something you need for professional use. 

The Drawbacks and Benefits

Not all devices and software can open HEIC files, so you may need to convert them to JPG before sharing them. Additionally, HEIC files are not as widely accepted as JPG files, so you may have difficulty finding someone who can open them.

Devices that are also using old operating systems can’t access HEIC files. It is something that you should consider before deciding on what kind of format to use.

But on a good note, HEIC files have much better compression technology in their images. You will not need to sacrifice the quality of your photos in using this kind of format, even if the file size is much smaller.

Its 16-bit color depth is also much preferred by professional photographers as they can access a much more comprehensive range of colors. You will be able to get more realistic photos using this kind of format.

When Should I Use HEIC vs JPG Files?

If you have an Apple device, you will be using HEIC as it is compatible with its operating system. You should also use the format if you are trying to save memory space or if the amount you have is limited. Suppose you are using your photos for professional purposes. In that case, HEIC is also more recommended to preserve the high quality of your images.

JPG files are much more accessible no matter what kind of device or operating system you use because of their compatibility. If you use several devices, you will not have problems using JPG format as you do not need to convert them every time you transfer your files.

Choosing The Best Format For Your Captured Moments

If you’re wondering whether to use HEIC or JPG format for your photos, here’s a quick rundown of the differences between the two. HEIC is a newer format with better compression than JPG, making it a good choice for saving storage space. JPG is a more widely compatible format, so it’s a better choice for sharing photos.

Ultimately, in choosing HEIC vs JPG, the best format depends on your needs.

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How Can Changelog Improve Communication with Your Clients?

Clients today are more demanding than ever before. For businesses, it’s vital to ensure that communication is effective and efficient to maintain a good relationship with these clients. Changelog has released a new update that offers several features that can help improve this communication.

What is Changelog?

Changelog is a software development term for a document that records all changes made to a software product, typically including the date, its author or authors, and a description of the change. It is common for changelogs to be published alongside software releases to keep users informed about what has changed.

The purpose of a changelog is to provide transparency and accountability for changes made to a software product. By documenting every change and its rationale, developers can ensure that users know what features have been added, removed, or changed; if necessary, they can explain any unexpected behavior.

Changelogs also serve as valuable resources for developers who want to understand how a product has changed over time or identify the root cause of an issue.

How Can Changelogs Improve Communication?

When it comes to software development, communication is vital. But what happens when that communication breaks down? In a perfect world, developers would always be in sync, but the reality is that things happen. Missed deadlines, misunderstood requirements, and other miscommunications can lead to frustration and project delays.

One way to help improve communication is by using changelogs. Changelogs are a log of changes made to a piece of software. They can be as simple as a text file or as complex as a full-fledged website.

  • Keep Everyone on the Same Page: Changelogs can help keep everyone on the same page by documenting what was changed, why it was changed, and who made the change.
  • Helpful for Troubleshooting Problems: They can also be beneficial for troubleshooting problems. If something isn’t working the way it’s supposed to; a changelog can help pinpoint the problem by providing a history of changes.

In short, changelogs can help improve communication by providing transparency and accountability. They can also help identify problems and keep everyone on the same page.

Benefits of Using Changelogs

There are many benefits to using changelogs, but here are a few of the most important ones:

  • Use to Track Changes Made to a Software Project Overtime: Changelogs can help developers keep track of changes made to a software project over time. This is especially helpful for long-term projects where it can be difficult to remember every change.
  • Use to Identify the Root Cause of an Issue: If something isn’t working as it’s supposed to, a changelog can help developers identify the root cause of the problem. By providing a history of changes, changelogs can help developers troubleshoot issues and find the fix faster.
  • Use to Provide Accountability and Transparency: Changelogs can help improve communication by providing accountability and transparency. By documenting every change and its rationale, developers can ensure that users know what features have been added, removed, or changed.
  • Use to Keep Stakeholders Informed: Changelogs can also be used to keep stakeholders informed about changes made to a software product. This is especially helpful for businesses who must ensure that their clients are always up-to-date on the latest features and changes.

The Types of Changelogs

Changelogs are an essential part of any software development process, but what are they, and what do they do? A changelog is a document that lists the changes made to a software product, typically between releases.

They can be very simple or quite complex, but all changelogs have the same goal: to help developers understand how a product has changed over time.

There are many different changelogs, but some of the most common are listed below.

  • Feature Changelog: This type of changelog lists new features and enhancements added to a product. It can be beneficial for understanding how a product has evolved.
  • Bugfix Changelog: As you might expect, this type of changelog lists bug fixes and other changes made to address issues discovered in previous releases. This can be very helpful for troubleshooting problems.
  • Security Changelog: This type of changelog lists changes to address security vulnerabilities. Keeping track of these changes is essential to ensure that your software is always up-to-date.
  • API Changelog: This type of changelog documents changes made to an application programming interface (API). It can be beneficial for developers who are working with an API.

Creating and Updating Changelog

A changelog is a log of changes made to a software project. Developers often use them to track what changes have been made and when to help with debugging and troubleshooting. Changelogs can also be helpful for users, who can use them to keep track of new features and bug fixes.

There are a few different ways to create a changelog. One approach is to create a text file and add one entry per line, noting the date, the change type (e.g., added, removed, changed), and a brief description of the change.

A more sophisticated option is to use a reputable changelog tool by ReleasePad, which can automatically generate a changelog based on the commit messages in your Git repository.

Keeping it up-to-date is essential once you’ve decided how to create your changelog. Add an entry to the changelog whenever a change is made to your software. This will help ensure that it is always accurate and up-to-date.

The Future of Changelogs

As the world of software development evolves, so too do the tools and processes we use. Changelogs have been around for many years, but they are constantly evolving to meet the changing needs of developers.

One area where changelogs are evolving is how they are used. In the past, changelogs were typically used to document changes between releases. However, with the rise of continuous delivery and deployment, changelogs are now being used to document changes made daily. This is especially helpful for developers who need to track fast-moving projects.

Another area where changelogs are evolving is how they are presented. In the past, changelogs were often simply lists of changes with no context or explanation.

However, modern changelogs are often much more user-friendly, with clear explanations of why each change was made. This can be very helpful for developers who need to understand how a product has changed quickly.

As the world of software development continues to change, so will the way we use changelogs. They are an essential part of any software development process, and they will continue to evolve to meet the changing needs of developers.

The Main Benefits of Using Enterprise Data Backup Tools

When it comes to the loss of business data, it is not a question of if and when. Instead, you should be asking yourself, “How will my company cope with this?” For most businesses today, their answer will likely fall in the range from “not very well” to “it is going to be a complete disaster.” If you belong to this category, it is time you use Enterprise Data Backup Tools.

What Are Enterprise Data Backup Tools?

In case of an unexpected event, enterprise data backup tools will provide your organization with data protection and quick recovery by storing your data on remote servers. Additionally, you will receive access to shared cloud storage. It is achieved by synchronizing a remote storage facility with local storage. 

Often enterprise data backup tools are offered as a subscription-based service. It will allow you to access backups in cloud storage and archive easily, and usually, they come with a ton of benefits.

What Are The Benefits Of Using Enterprise Data Backup Tools?


Over the past few years, the cyberattacks on industries worldwide have skyrocketed. The resources at https://www.baculasystems.com/nutanix-backup-solution/ suggest adopting efficient data privacy practices. By incorporating a reliable data backup service, you can add an additional layer of security. 

Your business will constantly need to reassure the customer that their data is safeguarded. Its protection is their fundamental right. 

Reliable Replication

One of the key benefits of backup tools is that they offer replication functionality. You can use this feature to generate real-time copies of your data and store them on a remote server. If you lose data or cannot access it from typical servers, you can extract it from the copies stored in the remote server. 

Replication functionality does not cause any backlog in your daily business tasks. It is the quickest and easiest way to make your data disaster-proof.

It Offers Scalability 

You never know how big your business will be in the coming years. You could have millions of visitors after a video goes viral, or your company’s website gets ranked on the first page of the search engine. You cannot make an accurate prediction, but you can include flexible data centers in your enterprise plan.

Data backup tools can allow you to grow and manage the increasing demands of the software, infrastructure, processing, and networking. You will have access to migrated business data as per your needs. 

Maintenance of Compliance Standards

By scheduling regular backup processes, you will be able to store and preserve your enterprise’s data. In the event there is a request from the legal department or an auditor, the IT division can swiftly respond to the request by extracting data from the remote servers. Moreover, backup tools allow your organization to measure data daily, weekly and monthly.

Competitive Advantage 

A data backup and recovery option gives you an advantage over your competition. Enterprises worldwide suffer massive losses, and reputation damage after their sensitive data is leaked. These data breaches lead to the loss of customers’ trust, and they no longer wish to associate themselves with the affected organization. By guaranteeing your customers that their data is safe, you will be ensuring that they stay with you for a long time.

Automatic Reporting 

Tracking your data usage as an enterprise is essential. However, if done manually, it can be troublesome and take a ton of time. Data backup tools allow your enterprise to track data usage and activity on the cloud efficiently. 

The automated system builds reports simultaneously and sends them your way. These reports contain the health of all devices and data in use. The system identifies any potential issues before they transition into a significant problem. Instead of continuously monitoring the data, the IT department and engineers can tend to other tasks. It increases productivity by reducing business downtime and ensuring that there is minimal impact on daily operations. 

Centralized System

Simplifying the management is a vital goal for any enterprise. Data backup tools offer your company a user-friendly interface that can control cloud infrastructure. It increases productivity by decreasing the workload of operating systems. Even if there is only a handful of system administrators, your data backup will be fully operational. 

Cloud computing has come a long way since its inception. It offers a number of benefits for a business regardless of its size. Your enterprise will have the flexibility to access sensitive data securely from anywhere at any time. If you have been considering adding enterprise data backup tools to your business model, now is an excellent time! 

5 Advantages of Using Online Surveys for Your Customers

Importance of Surveys for Business

Surveys are research types based on questions regarding the product to know the customer’s opinion. Different types of questionnaires are used to dig out the opinion of the customers. People usually hesitate to express their thoughts and feelings regarding services and products, but it is dangerous for the companies as it leads them to a dead end. So, frequent surveys are necessary for the companies to touch the clients. This phenomenon was once used through a door-to-door campaign, and it was a lengthy, time taking, and difficult process. It also required a lot of resources and effort while it was not so reliable.

Online Surveys

Online surveys are the latest form of survey that uses information and communication technology through the effective platforms of websites. It is the easiest and most effective way to collect data from customers. The use of online surveys is easy as it helps the organizations to know the customer behavior regarding the product and services being provided by the organization. This facilitates the companies to save efforts and sources while better results can be achieved as compared to conventional methods of data collection. The survey is carried out through the use of software applications.

Top Survey Tools

  • SurveyMonkey: It is considered to be the best tool for managing the survey questionnaires. The tool helps to design and analyze data collection for decision-making.
  • SurveySparrow: This application helps to get and manage the feedback from the customers about the brands of the organizations.
  • IntouchSurvey: This application is helpful to maintain the system of survey, its designing, distribution, and analysis of the data from the customers.

5 Benefits of Survey

Following are the five prominent benefits that a business can achieve from online surveys.

  • Fast results: The data can be obtained easily and it takes much less time as compared to other methods of data collection from the customers.
  • Accuracy: Automation enables the companies to get more accurate results as questions are designed through predesigned templates, more questions can be made according to the demand of the product.
  • Brand awareness: It also helps to promote the brands through easy and cost-effective publicity of the brands. Two birds can be killed with the help of one stone.
  • Attractive and enchanting: The questionnaires are visually engaging as they are designed with the help of specially designed tools.
  • Cost-effective: Online survey method is a more reliable, authentic, and fast mode of data collection at the same time it is cost-effective. It requires no man force and other items for conventional methods of getting feedback from the customers.


Feedback from the customers is necessary for decision-making about the products and services. This data collection is easy for the companies as it engages no lengthy and time taking process. Survey tools make the designing of the questionnaires easy, fast, reliable, attractive, and more fruitful in this age of information and communication technology.

6 Tips On How To Improve A Video Streaming Service

In this day and age, video streaming services are a staple in many households. They offer an affordable and convenient way to watch TV shows, movies, and other content without having to leave the comfort of your home. But like with anything else, there is always room for improvement. Here are 6 tips on how to improve your video streaming service for a better viewing experience.

1. Improving Storage and Quality

The first way to improve your video streaming service is by increasing the storage space and quality of your videos. This will ensure that you can watch HD content without any buffering or lag issues. You can do this by upgrading your internet package to a higher speed, or by investing in a better quality streaming device. This is where video encoding and compression come in handy because they can help to reduce the file size of your content without compromising quality. Additionally, you should make sure that your videos are hosted on a reliable server to avoid any interruptions in service.

2. Creating Better Video Playlists

Another way to improve your video streaming experience is by creating better video playlists. This means including a variety of content that is both entertaining and informative. You can do this by including a mix of movies, TV shows, educational videos, and other content that appeals to your target audience. Additionally, you should make sure that your playlists are well-organized and easy to navigate. This will help viewers find the content they’re looking for quickly and without any hassle. Also, consider adding features such as trailers, behind-the-scenes footage, and bonus content to keep viewers engaged.

3. Adding Interactive Features

Adding interactive features to your video streaming service can also help to improve the overall experience. This could include anything from chatbots and quizzes to polls and surveys. These features can not only make your service more fun and engaging but also help you to gather valuable feedback from your viewers. This information can then be used to improve your content offerings and ensure that you are meeting the needs of your audience. Some other features like closed captioning and subtitles can also be beneficial, especially for those who are hard of hearing or have difficulty understanding spoken English.

4. Enhancing Video Recommendations

Another way to improve your video streaming service is by enhancing the recommendations that you offer to viewers. This could involve using algorithms to better match viewers with the content they are likely to enjoy. Alternatively, you could allow viewers to custom-tailor their recommendations by genre, actor, or other criteria. This would give them more control over the content they see and help to ensure that they are only presented with options that are of interest to them. Additionally, you could offer viewers the ability to save certain content for later viewing. This would allow them to build up a personal library of content that they can watch at their leisure. Also, consider including a “continue watching” feature that would remind viewers of the last content they watched and give them the option to pick up where they left off.

5. Improving Search Functionality

The search functionality of your video streaming service is also important and should be given attention. This feature should be easy to use and allow viewers to find the content they’re looking for quickly and easily. To do this, you can use keyword tags, descriptions, and other metadata to help improve the accuracy of your search results. Additionally, you should consider offering a search bar on your homepage so that viewers can immediately start looking for the content they want. This also implies that your navigation should be well-organized so that viewers can easily find their way around your site.

6. Optimizing for Different Devices

Finally, you should also make sure that your video streaming service is optimized for different devices. This includes everything from smart TVs and streaming boxes to smartphones and tablets. This is important because it ensures that your service can be accessed by as many people as possible. Additionally, it helps to ensure that your content is displayed correctly on each device and that users have a consistent experience regardless of how they are accessing your service. Also, be sure to test your service on a variety of devices before making it available to the public to ensure that there are no technical issues.

By following these tips, you can improve your video streaming service and provide a better experience for your viewers. In turn, this can help to increase viewership and boost your business. So, if you’re looking to take your service to the next level, be sure to keep these tips in mind.

The 7 Best SEO Trends Ecommerce Marketers You Should Keep An Eye On

The algorithms underpinning how a search engine works are constantly evolving. To make your content rank in the search engines, you need to stay on top of the evolving SEO trends. After all, you can guarantee that your competitors will be trying to gain a competitive advantage over your business.

Business people in a video call meeting

This guide will discuss the trends that you should stay on top of. We’ll discuss factors like the increasing popularity of AI for content creation, SEO tools that will help you optimize your content, and more. Let’s dive right into this guide.

1. Using AI to Optimize Your Content

For most of the last decade, keyword optimization involved selecting a word or phrase and repeatedly including it in the article, alongside your meta description and URL slug. Most of us would use a tool like Yoast, which had a simple traffic light system, to optimize content.

I’m sure many companies still rely on the Yoast traffic light system for content optimization. Companies that are getting ahead in the Search Engine Results Pages (SERPs) are increasingly turning to a suite of advanced keyword optimization tools.

Arguably the two market leaders in this space are Surfer SEO and Clearscope. Though, the number of new entrants is increasing fast.

The new range of keyword optimization tools relies on AI to help them understand what keywords to include in a keyword-optimized article. Here’s a basic overview of how they work:

  • You enter the keyword that you want to target.
  • The software does an API call to an AI platform.
  • The AI analyzes the first 30 or so search results for the phrase. It then identifies the most important keywords and headings.
  • You get the results for this via a browser extension or a writing dashboard.
  • You create a piece of content that includes the necessary keywords and headings.

The most commonly used AI platforms for the API call are Google Natural Language Processing AI, OpenAI, or IBM Watson. These are the big three AI platforms in the US.

Google Natural Processing AI is the algorithm Google uses to determine what content means and where it should rank. OpenAI is a platform part-funded by Tesla. Meanwhile, IBM Watson is the AI platform that became a world champion Go and won Jeopardy.

Here’s what the dashboard looks like for one of these keyword optimization tools.

Most tools either use a traffic light or grading system to reveal if the content is SEO optimized. If you’re serious about content marketing, you need to invest in an advanced keyword optimization tool.

2. The SEO FAQ Sales Page

One trend that seems to be working well at the moment is the SEO-optimized FAQ sales page. These types of sales pages often target definitions. Here’s Shopify’s sales page. The content above the fold seeks to generate a conversion. In this sense, it follows the classic outline of a sales page and is designed to generate click-throughs to the free trial.

A large portion of the content below the fold answers frequently asked questions. In the image below, you can see a definition for the term “What does Shopify POS do?”

Sales pages that include definitions and address frequently asked questions related to a key phrase seem to be doing well in the search results. If you’re creating sales pages that you want to rank, try taking this approach. Invest some time in creating valuable content for your visitors and make sure you run it through a grammar checker.

3. AI Produced Content Is Improving

In the last two years, companies have started to use AI to create content. Initially, AI content was being used to create simple things like meta descriptions. Then, we’ve seen that broaden out, with AI used to create sales copy for Pay Per Click ads.

I’d argue that we’re on the cusp of seeing AI used for creating blog posts and sales pages at a quality that is as good as, if not better, than what many writers can produce. When that happens, it will result in a seismic shift in how we approach SEO.

We’re not there yet, though.

At the moment, you can use AI to speed up the content creation process. Here’s an example paragraph of content created using the SEO tool Writer.


It took just a second to change the headline from title case to sentence case. It may not seem like much, but those seconds shaved from your editing time all add up to a substantial amount of time.

The AI writer understands the context and quickly creates the content. It doesn’t get it right every time, though. And you do need an editor to review and improve the content.

4. Incorporate Video Marketing

The second most used search engine on the planet is YouTube. Given that fact, it makes sense to incorporate video within your marketing efforts. These statistics from Wyzol highlight why this is important:

  • 87% of marketers report increased traffic to their website as a result of videos
  • 96% of people have watched explainer videos about products or services
  • 84% of people cite video as part of what convinced them to buy something

To establish your brand’s YouTube presence, you need to create a channel where you post a mixture of short and long-form videos. Those videos should address common issues that your product or service can resolve.

For instance, Zoho’s YouTube channel has hundreds of videos, including case studies and how-tos, that answer audience questions. The channel also contains snippets from webinars were Zoho executives and other industry experts discuss common questions related to tech and business.

The video content you produce on Google can also appear in the video carousel on the SERP page. Google introduced displaying video carousels to its SERPs back in 2018. You should also add videos to your email marketing campaigns and client prospecting. Use them to embed videos or add links to your YouTube channels. Use your subscriber list and email finder tools to reach out to your target audience.

5. Optimize Your Site for Mobile

Mobile SEO for e-commerce sites continues to be a hot trend in 2021. For over 2-3 years now, global mobile traffic has overtaken desktop computer traffic. Over 40% of transactions also occur on mobile.

It’s important, therefore, to ensure that your site is optimized for mobile.

You can check if your website has issues on mobile using the Mobile-Friendly Test tool created by Google. The tool will identify any mobile issues you need to address and provide suggestions for fixes.

One of the biggest challenges many businesses face when it comes to mobile is page speed. We’ll discuss that in more depth in the next section.

6. Consider Your Core Web Vitals

In May 2020, Google launched three new metrics, called Core Web Vitals, to measure user experience on a website. These metrics focus on three key aspects of the user experience – loading, interactivity, and visual stability. Those metrics are expressed as Largest Contentful Paint, First Input Delay, and Cumulative Layout Shift.

  • LCP: Largest Contentful Paint (LCP) measures the time to load the largest content element on a page.
  • First Input Delay: First input delay (FID) measures the time it takes for your site to become responsive. That means a person can click on a link, for example.
  • Cumulative Layout Shift: CLS measures the visual stability of a page. A page with a low CLS score should provide a good user experience.

If you’re managing a website, you need to focus on these three metrics. You can use a tool like Google PageSpeed Insights to review how your site is performing.

As mentioned earlier, you need to review how your site performs on desktop and mobile.

7. Adapt Content For Voice Search

Another SEO trend that runs parallel to the growth of mobile devices is voice search. More people switch to voice search because it is quicker and more convenient than typing in your queries. Millions of people worldwide are already using Voice Assistants such as Siri, Alexa, Cortana, and Google assistant.

Voice search is no longer a novelty, with around 20% of searches being done through voice commands. You should be optimizing your site for voice search.

Here are three tips to help you optimize your website for voice searches:

  • Choose long-tail keywords: When users type a search, they tend to use short and disconnected phrases. However, with voice search, they will usually speak a complete sentence or long phrases. Hence you need to optimize your website to these long-tail keywords. It will increase the visibility of your website in voice searches.
  • Optimize for questions: Voice searches are mostly in the form of questions. Instead of searching for “frozen pipe fix”, voice search users will probably search for “how to fix a frozen pipe”. Therefore, you should structure your website content so that it answers your potential customers’ questions.
  • Create content for user reference: Many voice searches are made by people who need answers to commonly-asked questions. Publishing evergreen content or updating old articles can help your site attract traffic that is searchable through voice searches.

Voice search is not a gimmick. It is here to stay. If you want your e-commerce website to remain visible, you need to optimize it for voice commands and searches.

Wrapping Up

SEO is constantly evolving, and you need to keep on top of the latest trends. This guide discussed seven such trends for you to look at in greater detail. We discussed topics like using AI to optimize your content, using AI to create content, FAQ sales pages, and more.

Implementing or acting on the tips shared in this guide should provide you with a competitive advantage over your competitors. Use that edge to your advantage and dominate those search results for the terms that matter for your business.

Author Bio

Nicholas Rubright is the communications specialist for Writer, an AI writing assistant designed for teams. Nicholas has previously worked to develop content marketing strategies for brands like Webex, Havenly, and Fictiv.

Microsoft Dynamics 365 for Supply Chain Management – What Should You Know

Microsoft Dynamics 365 Supply Chain Management (D365 SCM) is one of the modules of the Microsoft Dynamics 365 system which can be added to your suite depending on the needs of your company. In this article, you will find some of the crucial facts about D365 SCM and how it can provide you with complex solutions for various business tasks.

Microsoft Dynamics 365 SCM for production control

If you are a manufacturer, you can benefit from the D365 SCM while keeping a track of the goods under production, finished goods as well as the overall capacity for meeting the demanded level and quality of manufacturing. Microsoft Dynamics 365 Supply Chain Management makes job prioritization and monitoring efficient and possible to perform remotely through portable devices, with the process enhanced by IoT integration and mixed reality technology.

Additionally, D365 SCM has Personalized Production Floor Management Workspace which is keeping a track of all the production materials available, pending orders as well as releases for a clear view of the operation and efficient customizable scheduling.

Power BI and Microsoft Dynamics 365 for Supply Chain

The Microsoft Dynamics 365 Supply Chain Management app is powered by BI, which is applied to almost any part of the supply chain. With this ERP solution, you can use analytical tools as well as artificial intelligence for transportation and warehousing, which is also supported by a separate Warehouse extension. These features help companies to adapt to the diversity of the ever-changing market and optimize the costs of production and transport.

In addition to it, Power BI techniques are also used for financial forecasting and budget planning within the accounting procedures.

D365 SCM enhances customer and vendor support

Apart from basic tools for communication with customers and tracking their orders, Microsoft Dynamics 365SCM can build in-depth reports for customer analysis and learning trends. Furthermore, a tracking function for returned products will help companies to be proactive, minimize returns and develop an effective reverse logistics strategy.

Microsoft Dynamics 365 SCM tool has been designed not only for customer communication but also for streamlined cooperation of multiple vendors with the functionality of automated data updating. The software is also equipped into The Vendor Collaboration Interface for requests and orders, offering them necessary information and protecting any data you want to keep secure.

Which companies will benefit from Microsoft Dynamics 365 Supply Chain Management?

D365 SCM is a customizable tool offering features crucial for any supply chain regardless of its size. With D365 SCM, not only medium companies but also global organizations operating in numerous markets will be able to manage all the necessary parts of their supply chains. D365 SCM connects all the parts of a business through its centralized dashboard, advanced databases and the interface supporting a number of languages and localizations.

Is HVAC Software Suitable for Small Businesses?

Small businesses struggle to manage their limited resources. Before investing in any solution, you must determine the value it adds to your business. Software solutions are a big thing in the modern arena, and as a business, you need to ensure you are picking valuable options, not just going with whatever pops up and seems trendy. If you’ve been considering HVAC software, it is a great addition to your business. The right HVAC software can take a significant load off your shoulders and enhance efficiency.

Managing a few technicians and clients might not be overwhelming. Nonetheless, as your small business starts to grow, the spreadsheets can get quite messy. A process as undemanding as onboarding a new technician can knock you off balance. You can automate most of your daily activities with HVAC software and easily manage technicians, customers, and inventory. HVAC software is suitable for small businesses, but the answer I not that straightforward. The bottom line is picking software in line with your needs. Among the pointers to help you choose the right HVAC software includes:

Ease of Use

You might be tempted by sophisticated software. However, such a solution, including flashy features, can overwhelm your processes. This beats the logic you are considering the software in the first place. You want software that makes the processes more manageable, not a hassle. If navigating the software takes considerable skills, your team will take time to get used to it, affecting productivity. Easy-to-use software is the go-to. This allows you to integrate the software and get going with little or no downtime. Since you can easily navigate the solution, you’ll be better positioned to get the most out of it, realizing the many potential benefits it has to offer.


The best HVAC software providers offer a free demo. Don’t shy away from running a trial run, especially if you are not certain about the features your HVAC business needs the most. Most solutions include standard features such as billing and invoicing, customer management, and scheduling and dispatching. Such inclusive software means you don’t need multiple solutions for your business. Nonetheless, don’t assume that each offers such features. Some excel in certain areas, and with a demo, you can establish if the HVAC software is the right fit for your business. Establishing areas you are struggling with and picking software to address them improves your productivity, making it a suitable option.


Will the HVAC software grow with your business? Hopping from one solution to the next is inconvenient and can be costly. Nonetheless, you don’t have to be stuck with an option that hardly meets your growing needs. Looking beyond your current situation as you pick a solution is essential. A growing technicians’ team, more customers, and inventory, among other considerations, can easily be managed if you pick salable HVAC software, keeping your operation running with less or no friction.

Integration Ease

Will the HVAC software integrate with your existing solutions? If you have to scrap your existing software, perhaps even hardware, you are in for a tough ride. Considering your existing infrastructure allows you to pick HVAC software that’ll cause little or no pain during and after integration. This means that you won’t have to waste valuable time, downtime that can cost your business customers or more costs to bring in the additional hardware.

Look beyond the price tag while weighing HVAC software’s suitability for your small business. Go for value, allowing your business to realize the many benefits the best HVAC software delivers as you tap into the lucrative industry.

What is ERP Software And How It’s Useful

For those of you who haven’t heard of the term ERP before, below we will provide you with some essential information. So what does it represent? ERP or Enterprise Resource Planning is the process of collecting and handling business data from numerous sectors by utilizing particular software.

Namely, this software provides institutions with an integrated, real-time perception of their main business processes, easily accessible through a single centralized system. All in all, ERPs can be defined as tools employed by numerous organizations to simplify their business operations, such as accounting, supply chain, human resources, customer relationship management, e-commerce, and risk management.

These are just the basic information regarding the ERP software. If you’re interested to learn more about it, including its advantages, then just keep reading and you’ll gather all the crucial information.

Huge Benefits Of ERP Software

Enhanced Productivity

According to many ERP software connoisseurs, one of its key benefits is automation, ranging from marketing automation to invoice generation. This allows workers to be a lot more effective and productive and focus on different areas, and at the same time, makes sure no process is being neglected.

Additionally, by having a central repository attainable by all sectors, an ERP eliminates the need for tiring and overwhelming manual processes, for example, repetitive data entry across several systems. You’ll quickly notice that the precision of your data will enhance as well!

Decreases Expenses

Of course, this highly depends on the solution. Generally speaking, ERP software can cost somewhere between a few hundred dollars, up to $100,000. What matters is the fact that this software is truly worth every penny. Now, on the market, you can stumble upon a variety of different ERP software, one is the NetSuite ERP software. But what is so great about it? Namely, it enables companies to focus on their business without worrying about how they will operate their ERP.

Besides that, NetSuite helps consumers enhance their flexibility and efficiency and encourages entrepreneurs to work on their functionality and prioritize real-time business insight with this software. Bear in mind, that the faster you get the desired insight, the better.

Why did we mention NetSuite in particular? Well, because not only it’s currently one of the best software on the market, but it is also very affordable which is something that every business owner appreciates. This type of software will save you money in the long run. 

Now, let us return to the subject. Generally speaking, with practically every ERP software, you’ll be able to reduce your costs, due to the fact that this program lets you input it only once and then carry it over to other sectors in real-time. 

Furthermore, you can also simplify tiresome tasks, for instance, invoice allocation, report drafting, employ payroll, which can definitely save you lots of time and allow you to focus on more important obligations. 

It’s worth mentioning that if you spend more on different systems, than you normally would on centralized ERP, you might even be able to save on IT expenses overall. Keep in mind that utilizing one system also decreases training requirements for end-users since they’re supposed to be learning only one system.

Enhanced Planning & Resource Management

This software really does effectively enable planning across your company so you know exactly how to predict your expenses, sales, and the resources you need, whether that includes people, materials, equipment, or anything else.

Moreover, it offers a thorough insight that allows you to efficiently plan production schedules and simultaneously, foresee resource needs, which is extremely important, because when you’re able to predict numerous crucial things, such as equipment maintenance, then you can decrease production delays or unplanned downtime.

What Are Other Major Advantages Of ERP System?

Enhanced Collaboration

Another very important trait that can certainly positively impact every company is the fact that this software effectively connects teams, and enhances communication and overall employee engagement.

Furthermore, with this software, every approved worker has on-demand access to all operational data, which enables them to comprehend all of the business’s moving parts and the role they have.

Real-time project updates, along with decreased silos further enhance the efficacy which leads to cost savings, as well as better workflows. Remember that the collaboration capabilities expand outside the wall of a particular company in order to connect with some of the most crucial partners.

Regulatory Compliance

In every single industry, especially the one that revolves around food & beverage, there are various legislations and requirements that are continuously changing. If a certain firm fails to comply with them, it can seriously jeopardize many aspects of it.

On top of IFRS and GAAP compliance, enhanced solutions, such as Sage Intacct and Acumatica, can also help with training, reporting, paperwork, accuracy, security, and process control, which all play a major role when it comes to meeting regulations. 

Furthermore, with the help of the ERP systems, you can tackle various types of regulatory compliance, such as:

  1. Government Regulations
  2. Trade Regulations
  3. Business and Finance
  4. Labor Regulations
  5. Information Technology
  6. Industry Compliance

Improved Accuracy And Availability Of Information

This is an advantage that must definitely be mentioned since it is one of the most important ones because it affects various aspects of enterprise resource planning. Namely, high-quality ERP software allows efficient and centralized collection, storage, and processing of information regarding sales, production, consumers, sales, and many other things.

That’s precisely why a single data system is utilized and maintained instead of using a variety of separate databases that require regular checks and synchronization to eliminate duplicate or outdated records.

Moreover, the enhanced quality of all types of internal data, mixed with its availability to the employees in all crucial sectors, is a precious feat that leads to performance optimization in all areas of the company. Especially inventory management and supply chain is the activity that experiences the most benefits from the ERP software.

Enhanced Data Security

Another great benefit that the ERP system offers is data security. Namely, this system has control over who can view and alter sensitive data. Merging info into a single repository shore up security in comparison with scattered sources on different systems.

Unfortunately, these days, a lot of companies are experiencing issues with security breaches that can cause some serious expenses, which is why it’s of huge importance to implement ERP software if you want to make sure your data is being secured. 

Most importantly, enhanced data security is going to help your firm with regulatory compliance and built-in reporting functions that can help you decrease auditing expenses.

Complete Visibility 

This advantage of ERP is for sure one of the most crucial selling points for this software. Namely, it enables total access to every single essential process within your company by developing data from every sector easily accessible to both your senior management and you.

For instance, with the help of ERP software, you can easily supervise inventory levels on a daily basis, including future deliveries that you’ll be receiving in the near future. By knowing exactly where you stand when it comes to inventory levels, you can efficiently control the working capital on a more accurate level. 

Furthermore, the availability of all important information about your business in a centralized location leads to enhanced collaboration and simplifies the completion of all duties and tasks. Additionally, this visibility offers more coherent workflows.

All of this helps you make much smarter decisions, as you won’t have any doubts that you are seeing a crystal clear picture at any moment. 

Improved Customer Relationships

Employing an ERP system on Salesforce enables integration with the Salesforce Customer Relationship Management platform, significantly extending the visibility you have over every single operation that occurs within your company.

What’s great about it is the fact that every consumer information from personal data, to purchase history is stored in a single place and goes straight to the ERP system with the goal to improve the customer experience.

If you decide to use both CRM and ERP, you’ll be able to automate consumer services, such as payment notifications for current customers. Besides that, you can also supply the marketing and sales team with much more useful information to help them close a sale. Below, we’ll enumerate the major benefits of the ERP system when it comes to this:

  • Simplifies invoicing and accounts receivable
  • Close the books quicker at the end of every month
  • Decreases invoicing errors and billing with the goal to accomplish a better consumer experience
  • Puts consumers in the driver’s seat with customized portals and dashboards
  • Connects sales, product, and finance teams for alignment on product offering and accessible income streams
  • Provides easily digestible data to every member of your team by using real-time dashboards
  • Produces global financial reports by employing built-in analytics

Gives You A Competitive Advantage

Business owners who decide to start implementing this software will quickly realize that it gives them relevance among other businesses. When you enhance productivity, use automation, acquire real-time information on finances and eliminate bottlenecks from the workflows, you will get more money, and at the same time, gain more recognition from your employees, colleagues, clients, partners, and stakeholders

And all of this leads to making more informed business decisions and also having a company that truly runs like a properly-oiled machine.

Implementing An ERP Software In Your Company

How To Properly Implement The ERP System?

Now that you’ve realized how essential an ERP system is, it’s also crucial to understand different ways you can implement it in your company. Remember that just like with many other things, there are right and wrong ways you can do it. Below, we will talk about some steps that must be taken into account to be sure you are doing everything perfectly:

  • Map out various divisions of your business – This can be defined as the most important step when it comes to implementing the ERP software in your company. First, you must figure out which department of your business is going to employ it. Bear in mind that every firm works differently and that ERP that you can find on the market can vary, depending on the type of company you have. Therefore, it’s of huge importance to map out numerous sectors of your organization, so you can figure out which ERP system is most suitable for you.
  • Opt for the ERP program that comes with the best features- During this step you must be extremely careful. As it was mentioned above, this program can vary depending on the organization it’s intended for, hence, there’s no such a thing as the best ERP software for every single company. Instead, you should opt for one that perfectly matches the demands and needs of your firm. In order to make the smartest decision, acquire software that is loaded with high-quality features that can hugely benefit your organization. 
  • Seeking professional help is always recommendable – Even if you think that this is something that you can do all on your own, it’s always advisable to talk to someone who has way more experience when it comes to this. Just keep in mind that if you talk to a professional you will streamline everything regarding setting up and training your employees to employ the ERP program. Namely, these experts have a plethora of experience in this field and know exactly what you’re supposed to do if you want to properly implement this system for your company. In these types of situations, having a professional by your side is always welcome because you can never predict whether you’ll be experiencing any problems or obstacles on this journey. As was mentioned multiple times above, ERP systems cannot be defined as “one size fits” tools, which is why you must consult someone who is familiar with every single feature that it offers so you can take advantage of it the right way.

There’s no denying that ERP software is more than beneficial for every company out there, but just like with any other software, you must first get yourself familiar with everything it offers in order to use it correctly.