Lessons in Business Promotion from Online Bingo

In times when business is less than booming, it’s more important than ever to have a great marketing strategy in place. The problem is, stressful times often don’t lead to our most creative moments. How can you come up with fun new ideas to attract customers when you’re focused on just paying the bills? Plus, when cash is tight, how do you get the most bang for your marketing buck? The answer can be found in the most unlikely of places. You’d be surprised to know that online bingo is full of great business promotion ideas.

New Sign-up Deals

If you run a subscription-based service or a business that requires your customers to keep coming back again and again, then sign-up deals and bonuses are the way to go. Many businesses gain new customers by offering great deals to new sign-ups. Some of the best online bingo promotions can be found on websites like Paddy Power Bingo, where new sign-ups can receive favorable deals such as free and bonus spins. Other businesses might give subscribers a lower rate for the first three months, during which time they can demonstrate to these new customers that the full price is worth it.

Loyalty Rewards

As well as new customers, your regulars deserve some love too! Many online bingo sites offer incentives to keep customers coming back such as a free spin every day that they play. Demonstrate to your customers that you’re committed to the relationship that you’ve built with them, and they’ll reward you by continuing to spend their hard-earned cash with you. Whether you’re a coffee subscription service offering a free bag for every fifth order, or a forex trading website offering a bonus for every deposit, this method so popular in the online bingo world works anywhere, because customers love being made to feel like they’re important and that their custom is appreciated. Adapting loyalty rewards for your business couldn’t be simpler: choose a target that you want your customers to reach, such as hitting five orders, then give them a little extra to say thank you!

Flash Sales and Limited Time Offers

Want to generate a lot of buzz and excitement while simultaneously increasing website traffic or physical footfall? Many bingo sites run high-stakes games for limited times to draw in new customers and renew interest from existing customers alike.

Whilst most businesses can’t do exactly that, a great idea is to run a flash sale. They require a little advance planning but are still fairly easy to implement. Give your customers some warning. 24 hours notice is ideal to build up excitement and get the message out to a decent number of people before they forget again. Then all that’s left to do is drop your prices accordingly and watch the sales roll in. Companies like Hype even went as far as offering higher discounts to people who turned up first.

Whatever method you go for, even if it isn’t giving anything away for free, the key is to communicate with your customers and make sure that they know that they are valued. We’ve seen how bingo does this and there’s plenty to draw on there, whatever your sector. In tough economic times, it’s important to be transparent, thank your customers, and be prepared to shake up the way you do business.

Resources to Compare Financial Products

At a certain stage of their life, everyone has the need for some type of financial product whether it be life insurance or a home loan. However, deciding to get a financial product is far easier than actually getting one with so many options available out there. 

Not only is doing financial research on your own boring and overwhelming for most it can also be extremely confusing and can easily put one in further doubt. 

With so many financial institutions offering varying terms and prices on different financial products; choosing the best deal can seem like an almost impossible task.

Some of the most common financial products available include life insurance, car insurance, business insurance, home insurance, travel insurance, cellphone insurance, motorcycle insurance, funeral insurance, legal assistance, medical aid, personal loans, home loans, credit reports, and debt counseling.

Compare Financial Products Through Money Expert!

If you are in the market for a financial product and are confused with all the choices and deals available don’t worry! Money Expert – the web’s leading financial product comparison website has made this seemingly impossible task possible! And that too within just minutes.

Gone are the days where one has to spend hours trying to figure out the details of different offers. Money Expert takes care of it all with a lightning-quick process that can help you save big bucks in premiums down the road.

With money expert choosing the best financial product deal suited for your particular needs is easier than ever. Simply choose from the comprehensive list of financial products available – type in some basic data – and hit compare.

Just like that, you can have a whole list of providers offering different rates and conditions populated on your screen with easy to read comparison charts and pricing that you wouldn’t believe! What’s more, Money Expert is 100% FREE to use and the price that you see is the price that you pay for all financial products listed.

If you are searching the market for a new life insurance policy, or want to see what kind of upgrades or renewals are available on your existing financial product – make sure you first do a quick search on Money Expert. You will be amazed at what you can find and learn within minutes of using the site.

Conclusion

Financial products are important instruments that allow you to safeguard against unforeseen circumstances and plan for a better brighter future. Gone are days when finding the best deals seemed like an altogether impossible task. 

With Money Expert, finding the best deals on financial products that you want and are within a budget that you can afford has never been easier. Don’t take our word for it try it for yourself and see just how much you can save! 

Top 5 Things to Know for PC and Phone Security

Looking to practice safe computing habits? Thinking you have become a bit casual with your cybersecurity? Getting a little paranoid about protecting your data? This piece provides you with a strong start towards ensuring your PC and phone security.

Cyber Threats Explained

It is undeniable that computers and smartphones are an integral part of your daily life. You depend on these for business, communication, and information. But of great concern is how these devices can be used for tracking you or breaking into your files. With viruses and malware becoming harder to detect, it is evident that cybersecurity has become a great threat. For instance, 2019 brought with it ransomware attacks, supply chain hacks, and escalating concerns with incidences of data breaches becoming an ever-growing threat. According to Small Business Trends, at least 43% of cyberattacks are on small businesses which costs them at least a million dollars to mitigate the ripple effects. How then do you protect yourself? What are the top 5 things you should know about PC and phone security?

Top 5 Considerations for Cybersecurity

1.  Automate Your Approach to Cybersecurity

At the beginning of any project, you want to take into account how secure the project will be. This is often done to ensure the integrity of a software for instance is maintained. An example of such an initiative is the security by design software that is incorporated at the beginning of a product’s life cycle. Notably, integration with the Cloud makes it easier for software developers to incorporate the system by design as part of a cybersecurity approach. It takes on key functions including system configurations, automation of security baselines, and the end-user audit of security controls for Amazon Web Service customers. Admittedly, this approach it timely especially in this age of IoT where tighter security is needed with the greater connection of devices. 

2.  Enable Two-Step Authentication for Your Online Accounts

Otherwise referred to as two-factor verification, this process eliminates the need for customers to verify their identity with passwords and user IDs. The two-step authentication involves providing additional information which only you know. This is often a security question, a physical characteristic like a fingerprint or a PIN number. As a protocol, it saves you money while removing the notoriously vulnerable user passwords. Besides, you can enable remote access while still protecting yourself from cyberattacks. Note that as a prerequisite for the two-step authentication, log off from any frequently visited sites as this protects you from malware and online impersonation. Using the knowledge, possession, or inherence methods called upon by this protocol restricts any unwarranted leverage that an attacker might have on you.

3.  Encrypt Your Drive

If you have ever wondered if encrypting your drive was enough to protect you, the answer is yes. A single encrypted folder is good enough to provide you with the strongest protection from any hack attempt. If you leave swap files on your computer even a motivated hacker would have a difficult time accessing your files. In a situation where someone illegally got access to any data, it would be difficult for them to read the files on any other OS. You should consider getting third-party encrypting programs especially for your OS passwords. Note that encryption also safeguards you as you connect to the internet, access your emails or fails and when you log into any accounts online. However, be aware that encrypting your drive or getting a third-party encryption software does not protect you from clicking on malicious links. Additionally, you should avoid downloading files whose source you are not sure of.

4.  Always Lock Your PC and Phone

The easiest way to protect yourself from data breaches is locking your PC and phone especially when you are away from the device. Fortunately, most OS including Windows provide you with a simple command to lock your PC. You can also include an add-on to your PC that instructs the device to lock after a predetermined amount of time. An additional security set up would be to incorporate a secure logon software whereby after a number of unsuccessful log ins, the machine would lock down for a certain amount of time.

5.  Secure Your Wi-Fi Networks

As a start, make a complicated router password that can only be changed or accessed using your admin credentials. This effectively protect your wireless network from intrusion. On the other hand, you should limit access to the password to your immediate family or work mates. Besides, change the password frequently as a WiFi password is typically ever input once.

Cyber threats compromise your data and might cost you money and damage your reputation. Obviously, following the above tips might not guarantee you will never experience a security compromise. Still, when considered, and practiced regularly, these habits should make you a bit secure in a world where PCs and phones are consistently susceptible to brute-force attacks.

Learn from these Mobile Website Leaders when Adapting Your Site

It should be a given in the modern age of web browsing, but while most businesses have their own website, many are still lacking on the mobile front. In fairness, the necessity of having a website for any business was only realized relatively recently, with mobile moving in as the latest necessity.

If you’ve not fully embraced the mobile side for your website yet, don’t worry as you’re not alone. In a test of the top one million most popular websites in the world, in mid-2018 by Canonicalized, 23.83 percent of them proved not to be mobile-friendly. Just as some were slow to adopt a website as it seemed unnecessary or counterproductive to driving land-based footfall, people have seen making their website optimized for mobile users a step that isn’t particularly urgent.

However, using mobiles for web browsing is not a mere trend, with more and more people turning to their mobile devices rather than turning on a laptop or desktop. As such, you should make your plans without panicking about any new fad or trend that the media pumps up the hype for, as mobile is very much here to stay.

In 2016, mobile internet usage surpassed computer internet usage for the first time, with its adoption continuing to grow around the world. So, here are some of the best aspects of big-name mobile websites that you should draw from for your mobile site.

The online music magazine

Launched in 1995, Pitchfork is an online music magazine that boasts one of the best aspects of a mobile website for modern mobile users. Not too long ago, the fad was to get the smallest possible mobile phone, but the ability to watch movies and stream shows has increased the demand for big-screen phones, which can make one-handed web surfing tricky.

Pitchfork’s mobile site designers recognized this, using a thumb design to make navigation on the larger devices much easier. By deploying the main navigation bar at the foot of the screen, one’s thumb can quickly – and without adjustment – flick between pages and functions. Convenience and ease-of-use are why the mobile platform has taken off, so navigation must be made as convenient and easy as possible, a fact which is exemplified by the thumb-friendly approach of Pitchfork.

The online picture design platform

Shutterfly acts as an all-in-one image platform from which users can create their own website to host images, store their images, and print their pictures on various household items – such as mugs and cushion covers. Knowing that the vast majority of picture-taking and picture storage is done via mobile phones these days, Shutterfly optimized their website for mobile users.

Newcomers are welcomed by their latest offer as well as large, easy to see-and-select buttons alongside their products for quick access to the sections that people want to use. These two combine to make the mobile experience as convenient and quick as people have come to expect. The often short experience of going to a mobile website can be much more enticing if the first thing that a user sees is a way for them to save money – such as via a special offer.

The video gaming, television, and media company

As one of the largest entertainment companies in the world, you would expect them to be ahead of the curve on mobile matters. However, as shown in this article about leading mobile websites, Sony wasn’t always as mobile-savvy as it is now. They have always had a superb mobile landing page, though, which features a simple list menu, from which you can easily navigate across their many sections.

As Sony produces electronic products, games, movies, music, and the PlayStation gaming console, they have a lot for people to explore, which isn’t easy on the more restrictive mobile screen. When it comes to creating a mobile site, it needs to be responsive, convenient, quick, and easy on mobile for a website to be mobile-friendly and effective, which is why something as simple as a homepage drop-down list menu can be such a powerful ally. It’s straightforward and clean-cut, with its utility outweighing its somewhat basic aesthetic.

The online gambling platform

Gambling websites are very demanding on devices, particularly mobile devices, as they can have so many games. However, even these websites need to be optimized for mobile users. One of the most important aspects is that everything is in-sync. Just as you need to sync your PC/Mac to your iPhone, iGaming websites need to sync their web-based offering to their mobile-based offering to achieve pinnacle customer satisfaction.

However, recognizing the rise of mobile usage and the need for quick and convenient access to gambling platforms, the developers behind Betway’s game selection went all-in on mobile gaming. Not only did they start to create games like Narcos, Game of Thrones, and Mobile Blackjack with a mobile-first mentality, but they also remastered popular classics, like Mega Moolah and Thunderstruck, to ensure that they too can be enjoyed by mobile players. Now, the Betway offering via mobiles is near-identical to that of their website, with the platform being mobile-optimized to make for easy gaming on the go.

The clothing store

With the internet, and now mobile devices, giving people quick and easy access to any brand that they choose, businesses in the fashion industry have been able to go out on their own without the need of selling via an intermediary company. So now, not only do fashion brands need presentable clothes on offer, but they also need a presentable mobile website.

Western Rise is one of the finest examples of a top-class fashion website. Not getting carried away with the aesthetics and being too modern – as many fashion brands do – Western Rise presents its most attractive products at the top and has optimized its images for the mobile user. These combine to make their products even more appealing, especially as the website is so smooth on the scroll.

Making the mobile experience as easy and convenient as possible is key, but you also need to make sure that users can find everything that they normally would through their computer.

Making Remote Services Personal Again: the Necessity of the Chatbox

For most companies and businesses these days, having an online presence is a no-brainer. Those who don’t have an online offering ultimately lose out to competitors who are accessible via the internet. However, with so many businesses from each sector set-up online, competition is fierce.

The products, services, prices, and overall usability of a website are core factors for many shoppers. Still, in a landscape where everything is not just presented but also interacted with on a screen, some customers struggle if they need help. Websites will invariably offer some form of customer service, be it an email address or phone number, but when it comes to online communications, live chat is far, far better than email.

Presenting a chatbox on your website can make a world of difference for your customers, with many companies using the innovative feature to give them a competitive edge in the crowded online space.

Why online businesses are utilizing the chatbox

A chatbox is a very simple feature: it’s a small box, which can often be minimized to the base of the viewing window, through which users can type a question and then get connected to a customer service representative. Some websites like to go as far as to incorporate some artificial intelligence to attempt to answer questions quickly, but for the most part, people who use a chatbox are looking for a human to help with their query.

Chatboxes have become fairly common online, but not quite common enough that having one doesn’t make your website stand out as being particularly customer-friendly. They are used in many different ways, from the Snap Engage live chatbox that pops up whenever a user lands on a 404 page, to Maids in Black, which offers a simple pre-chat form in its chatbox to help speed up the process. You’ll have undoubtedly encountered a live chatbox when online and looking for customer service with a leading bank, when on a travel agent website, or on several leading eCommerce platforms.

For the customer, the presence of a chatbox means quick, easy, and convenient access to information about a product or service whenever they need it. For the business owner, the chatbox presents an opportunity for the website to allow customers to engage on a personal level, enhancing the image of the brand. According to Super Office, 79 percent of customers prefer live chat to other communication channels primarily due to its speed. On average, customers wait 12 hours for a response to an email, 10 hours for a response on social media, and just two minutes to get a conclusive answer via live chat. Becoming the best brand in your sector for customer service can make a huge difference. People have become accustomed to faceless online platforms making it difficult to get answers to questions or to get refunds, so if you offer a quick, tentative, and responsive chatbox, you’ll become the preferred option. The social interactions side of remote services should be core to your offering as they promote engagement and show that your platform boasts both the ease and convenience of online use with the customer service that many people crave from land-based stores and services

When shopping and services first transitioned to the online space, the hands-on experience and the friendly customer service was lost. Convenience is king, but the vast majority of people now appreciate the online offerings which try to mimic the human aspects of the land-based experience. This is why the chatbox has become a core feature of online bingo.

Bingo moving online was huge for the traditional lottery game of numbered balls for a multitude of reasons, many of which pertained to the hardships the land-based game faced over decades of decline. There are plenty of reasons Wink Bingo maintains popularity as an online bingo platform: the range of live bingo rooms, varied prize values and ticket prices, welcome bonuses, and the inclusion of slot games, all contribute to this. But it’s arguably the in-room chatboxes that have rekindled peoples’ love of the game.

The game became tremendously popular in the decades leading up to the millennium because it was seen as a social occasion. Groups of players would meet-up, go down to the local bingo hall, and chat and game until last orders. Transitioning to online made bingo more accessible, but it only started to grow towards its golden age of popularity once the chatbox feature was integrated into the live bingo rooms.

Now, online bingo is a social experience, just as it once was in the halls, with the increased interactions between players immersing users in the platform and the experience, encouraging them to keep returning for more gaming and chat.

Social chatboxes won’t work for all businesses, but customer service ones will

Perhaps the most necessary online platforms in the world, government websites have notoriously been (and still are, for the most part) the most awkward, convoluted, and unhelpful of all sites. With taxes and fees being among the chief reasons why people venture onto government websites, people aren’t too happy going in, let alone when they can’t quickly or conveniently find what they’re looking for.

While customer services haven’t necessarily been lacking, they have been difficult to engage with in the past. It hasn’t been uncommon to face hours and hours of waiting on the phone to speak to a rep for what is often a quick answer. Luckily, that’s beginning to change with live chatboxes being integrated into many government websites.

In 2017, per EC3, the average monthly chat volume of government and non-profit websites shot up by 155.66 percent, with agents handling 43.24 percent more chats per month than in the year prior. It proves that not only it necessary to have a quick and convenient avenue for getting much-needed answers in the modern world, but that people respond well when they are put in place – that can only benefit website owners at the time and in the long run.

Chatboxes have become one of the most important features of remote services. They make the experience much easier and more personal to customers, which further increases the likelihood of them making a purchase and returning in the future.

Will Mobiles Ever Eclipse Desktops?

Reports indicate that by 2025, 75% of people will use their smartphones as their sole means of accessing the internet, seeing a huge move away from desktops. The remaining 25% will no doubt consist of many who are using the two mediums collaboratively. Indeed, what we can do on our mobile devices has increased as our reliance on desktop has decreased. What does the future hold for the symbiotic relationship between desktop and mobile?

Increase in Industries Moving to Mobile

We can see the move away from our desktops and iPads and towards our mobiles through other industries. The gaming industry is beginning to utilize new 5G technologies in order to allow gamers to play games that require a lot of processing power, such as Minecraft and Fortnite multiplayer modes, on their mobiles. The online casino industry has seen sites be further optimized for mobile, with the William Hill casino offering being available as an app so players can engage with online slots, table games including poker and blackjack, and live casino just as they would be able to on the desktop.

Most people searching for websites, no matter what the topic of the site, use their mobile devices. Google recently announced that it would incorporate a mobile-first indexing for the entire web from September 2020 onward. This means mobile-friendly and mobile-optimized sites will be given priority. This move is important for businesses who utilize search engine optimization and use Google to feed into their sales. Google is already instrumental in the latest technological implications, such as ensuring data can be synced across mobile and desktop. Their indexing change will mean that mobile sites and desktop sites will need to interact in a more mutually beneficial way.

Desktops Will Adapt Their Uses

The main challenge for the desktop is to emphasize the benefits it provides that mobile simply doesn’t. 90% of those 50 or over own a PC, while only 70% own a phone. So, desktops will still appeal to older people who aren’t as tech-savvy and prefer to surf the web the traditional way. Moreover, there are many applications that just don’t work on mobile – from video editing to publishing, graphic design or even anything that involves a lot of typing. Businesses are unlikely to move totally away from desktops towards mobiles. But, the industries will need to work together. Desktop and mobile can be used for different things in a complementary way. Each medium needs to focus on its independent offering so they can be used holistically.

PC gaming shows how popular desktops still are, too. Projections estimate that while mobile gaming will increase, PC gaming’s revenue won’t take the hit. The types of games on PC and the style of gaming are wildly different to what mobile offers. Minecraft, for instance, can be played on both, but many favor the PC for the range of controls and the processing power of the machine. Those who develop PC games understand their audience and what they want from a game, while mobile gaming is more hit and miss, appealing more to fair-weather, casual gamers.

Mobile’s surge in popularity was a surprise even to those who have played the largest roles in developing its delineations. We knew it would be useful to have a portable phone, but didn’t envisage that so much of our lives would end up being in the palm of our hands. The future won’t see mobiles slow down, but it won’t necessarily see things like desktops eclipsed. What we will see is them working in harmony. We might make casual searches on mobile, but there will always be some things that work better on desktop.

How To Save Youtube Video on Android?

A lot of people think that downloading a YouTube video on android is almost impossible, but that’s not true. It is simple to download a YouTube video on android and save it for watching offline later. You need a Wi-Fi or data connection to browse YouTube but that isn’t always possible, especially when you’re on a plane or at the university. However, if you have the official YouTube app on your phone, it is one way to download YouTube movies, films, music videos, and a lot more.Try youtube downloader apk to avail of their amazing services online and see how things work when you need to download a YouTube video.

 While this might work for you, there are several other ways to download YouTube videos in your phone for free:

1.      SaveFrom Downloader For YouTube

If you have trouble downloading a YouTube video through the official app, you can browse Savefrom to download videos on your laptop. The interesting thing to note about this website is, it allows you to download all kinds of videos even if there is a privacy setting that prohibits download by the uploader.

Once you are done with downloading videos, the next step is to simply attach a data cable with your laptop and transfer files. Savefrom is an amazing platform that is easily understandable and provides a vast array of features such as pause/resume downloads, sharing online, file conversion in different formats and a lot more. The best part about this website is, it is a free online downloader that enables you to save hundreds of videos on your phone.

2.      YouTube Premium

This is the easiest way to download YouTube videos on your phone. If you have subscribed to the YouTube premium, you can download videos through the official YouTube app without any hassle. However, it is a paid subscription, but you can get the free trial version with other features that provide multiple facilities. If you want to save YouTube video on your android phone, simply select the “download” button below the video and then select the quality you want, such as 720p or 360p.

3.      Y2mate guru YouTube Downloader

This app doesn’t just help in downloading videos from YouTube but also other websites like Vimeo, Dailymotion, etc. The best part about this app is, you can easily operate it after installation. Just open the app and add the link to the video you want to download. Once you click on the “download” button, you can select the quality according to your requirements. Don’t get confused when going through the search engine bar. Click on the white-colored download button on the app.

4.      Video Downloader Pro

If you are short of enough memory space in your phone, download this app now. YouTube Go is one of the easiest apps that help in downloading YouTube videos on an android phone. Users can easily download and browse videos legally without having to worry about any issue with the website. Unlike a regular YouTube app, YouTube Go allows you to download every kind of video regardless of its privacy settings done by the uploader.

5.      TubeMate

This is another perfect app that can help in downloading YouTube videos. It has an easy to use interface and allows you to download multiple videos at the same time. Unlike most video downloading platforms, TubeMate also allows you to choose video format before downloading. However, it requires an additional mp3 converter when you install it. Although it is regarded as the best video downloader for Android, you have to deal with a lot of advertisements. Just download it on your phone and enjoy as many YouTube videos as you want.

WordPress Content Writing: 5 Important Skills for Promoting Your Business

WordPress content writers frequently engage in article writing, blog writing, and written material that is used on websites. Some WordPress content writers live a luxurious life filled with travel and relaxation while others struggle to make ends meet. 

The main difference between these two groups is that the first group possesses the necessary skills to make the content successful. If you aim to use WordPress to promote your business, here are five important skills you need to know.

Do your research

When you are producing content for a business, always research first. Your research should include understanding your target market, gathering information on your topic, and researching ideas. To ensure you research well enough, there are a number of steps you could take.

Once you know what your target audience wants and you have chosen a topic, research what others are saying about it. After this, start plotting your own ideas and write them down as they occur. 

It might be helpful to link other sources in your writing if readers want to find more information. This can also promote readers’ trust in the business.

Be careful with your topics

The topics that interest you might not interest your audience. Besides, some topics may not align with the business model. When choosing topics, ensure that your topic is something that will interest the reader. Engaging the reader can help improve visitor turnover, and can gain and keep customers.

Furthermore, make sure that the chosen topic aligns with the business’s ideology. If your content doesn’t align with the business image, you may run into trouble when promoting the business. Contradicting the business image can damage the public’s perception of the brand. This may result in losing customers or low visitor turnover.

Diversify

Diversification might be one of the most difficult aspects when you aim to improve business writing skills. Since content writers usually work alone, your unique writing style might be fixed and habitual. While diversifying your writing style might seem like a mountain of a task, it is essential when aiming to keep readers engaged.

An easy way to look at this is to consider certain authors. Some authors have a loyal following regardless of the books they produce. 

However, many followers might lose interest in the author when their writing becomes too formulaic and predictable. Diversifying your writing style is not to inconvenience you, but rather to maintain a loyal following.

Be accurate

When you are writing content, accuracy is essential. The content you produce under the business’s name has a direct effect on the public’s perception of the business. Writing inaccurate or deliberately false content could result in customers or potential customers losing trust in the business or brand.

When choosing topics and sources, content writers need to ensure that they are reliable. Choosing biased sources that push a particular agenda might feel like a great way to promote a particular idea, but can lead to inaccuracies and misleading information. 

While some readers might find no problems with being misled, others may find it offensive and you could lose customers this way. 

The best way out is to rely on professional essay makers, writers and article writers from study clerk. The platform provides you with great writers at very affordable rates who can provide you high-quality work in a quick time.

Proofread

The final step, before publishing the content you have written, is proofreading. While this may seem obvious, it is possible you are doing it the wrong way. When you proofread, you are likely doing so under the impression that your writing contains little to no flaws.

If you can’t get someone else to proofread your work, it might be essential to step away for a bit before checking your own work. Giving your mind a break and focusing on another task for a while can help you see your writing with new eyes. While you don’t want to be overly self-critical, it is important to remember mistakes creep in when you least expect them.

Conclusion

Promoting the business goes beyond publishing adverts. Improving your business content writing is a good way to promote your business. Making sure the content aligns with the interests of the target audience while also promoting a positive business image are important for maintaining loyal customers.

When producing content, make sure it is accurate and correct. While the business may take an alternative stance on a topic, it is important to provide customers with accurate information.

6 B2B Lead Generation Ideas to Use in 2020

Lead generation is a necessary evil for every B2B company. To sell your products or services, you have to have customers who are both willing and able to buy from you. In 2020, your company faces new challenges in finding and generating leads. The biggest issue in the way is attention scarcity. 

The Problem of Lead Attention 

People have a limited attention span. Once you introduce technology into the equation, that attention span goes down even more. Paralleling the growth of the internet is the growth of distraction. Even before the internet popped up and made it more difficult for us to focus on a single message, getting lead attention was difficult. Today, that challenge is even harder as you compete with those in your own industry and outside attention grabbers. 

For B2B companies, finding leads isn’t always the hard part anymore. Attracting and holding their attention is the difficult job you face right now. 

#1 Be Easy to Find 

Many customers in B2B sectors are actively seeking out and finding the companies they want to work with. Meaning, they’re reaching out to you. Make it extremely simple for them to find you. If you want to be easy to find, you have to have an active, visible presence in the places they’ll be searching. 

The most obvious place to start is search engine optimization (SEO). If you’re not already doing this, you should begin in earnest as soon as possible. When SEO is done well, it can help you appear closer to the top on the front page of Google search results pages. Being anywhere but the first page means you’re basically invisible to people searching, since most people never click past page one. 

Once you’ve gotten an SEO plan underway, work on building up your presence elsewhere in places that may be relevant for your industry. This means select social media networks, local business directories, and other places. Depending on your industry, the places you need to be present will vary. 

#2 Create Circular Pathways 

This applies more to customers or leads who are already within your field of view, but it’s useful all the same. From every interaction, there should be a clear path forward as to where they can or should go next. A simple way to do this is to put soft calls to actions (CTAs) everywhere, with a quick pathway to get there. 

What this looks like in practice is a blog post that offers further related reading, a “thank you” page that shows suggestions of other purchases or registrations they could make, or webpages that link to each other to help viewers get around to the information they need more easily. All of these are examples of making it easy for people to stay in your system and consumer more of your content or take more actions on your platforms, which helps you make the sale. 

#3 Content Breakdowns 

Often, research companies and government organizations release largescale data reports and dump huge quantities of information at once. These reports are usually non-contextual and are just releasing the facts from their studies. Provide value to your market by summarizing the impact of the information in your specific industry. Add context to the information and show how it affects your industry, what it means for the industry, and what people should do about it.

This is a wonderful way to add value to your customers without you having to go and do the research on your own. It’s likely to bring in new leads through search engine marketing, or as a lead magnet for an email list subscription or other opt-in request. A piece of content like this can be long and in-depth or short and to-the-point, depending on what your strategy is and how you plan to use the content. 

#4 Collaborative Content 

Working together with related, non-competing brands or other companies in the same industry is a great way to expand your reach without boosting your competition. Partnering with complementary companies is a great way to create a win-win scenario for both parties, since you can do something to help them interact with your audience while they introduce you to theirs. 

This can come in the form of collaborative content that’s written or produced together, co-sponsored events, affiliate programs, or similar alternatives. Your options are only as limited as your imagination! Find what works best to tap into a complementary company’s audience to grow your own reach and collect more leads. 

#5 Live Webinars 

Webinars give you the unique opportunity to provide value in a way that still feels limited and exclusive. Unless a person participates at the right time, they can’t access the content from the webinar, making it a good tool for building a personal connection with individuals. Even if you host the same webinar at different times, it still feels individual to the participants, since they have to register for a time slot and show up at the right moment. 

The two main things to get right with hosting webinars is you have to offer significant value to participants, and you have to tell people ahead of time what they can expect to gain from the session. If you get these two things right and put in the work to market it, webinars are a great way to introduce people to your brand and start the relationship off on the right foot. 

#6 Provide Hands-On Service 

In the increasing hands-off, automated world of business today, a bit of direct conversation goes a long way in providing a superior customer experience. Whenever possible, escalate customers to a direct communication channel like a phone call through various office phone systems, an in-person meeting, etc. Certain email marketing tools and CRM software can be helpful here. When you can escalate the conversation, you’re getting one step closer to the person each time, building rapport and allowing for more in-depth conversations about your products, services, and other concerns. 

Today, most customers already know a little bit about you when they contact you. It’s likely that if they’re reaching out, they’re looking for more than just the written statements online. Make sure you’re giving them an avenue to have a closer connection with you without them having to struggle to get in touch. By you offering to talk or meet in person, you’re making yourself easily accessible and increasing the chances of creating connections that result in a great impression of your brand. 

Lead generation is an ever-evolving art form. Trying new things can help you stay ahead of your competitors to reach and attract leads before they do. Find which of these and other strategies work best for your company as you move forward into 2020. 

7 Tips on Keeping Your Mailing List Optimized

Maintaining a mailing list is a great way to maintain a loyal audience base. Your subscribers are most likely your customers and those who are genuinely interested in your content, which means you can expect a higher engagement rate with the content you deliver to them.

Keeping your content optimized, however, is not enough. You still need to make sure that the mailing list itself is highly optimized. This means doing some cleaning, regularly maintaining the list, and performing other routine tasks. These top 10 tips will help you cover the essentials with ease.

1. Start Small

There is no way to build a mailing list overnight. When you try to do that, you will end up with a list of recipients that aren’t really interested or engaged. Why send your content to hundreds of people that aren’t really interested?

Always start with a small list and pay attention to how it grows. When you see a spike, find the source of traffic and make sure that the list stays relevant. You don’t have to remove people from the list, but you have to be mindful of sudden spikes that are the result of blackhat tactics.

2. Regular Cleaning

When you do spot anomalies in your list, be prepared to do some cleaning. The best newsletter software can actually automate this for you. What it will do is scan the list for bad email addresses – usually the ones that return error messages when you try to reach them.

At the same time, the newsletter software will also help you identify recipients that don’t really open your emails. When you see passive recipients, you can actually remove them from the list – or separate them into their own group – to keep the main list optimized.

3. Group Better

Speaking of grouping, grouping your recipients based on their interests, the content that they responded to the most, and other common metrics is a good idea. You can refine your newsletter content to be more relevant and targeted this way.

Of course, grouping is also a lengthy process. You can run a series of A/B tests to identify users with certain preferences. Since you can now test before delivery, you can optimize the content of the A/B testing itself and save a lot of time in the process.

4. Mind the Design

The best newsletter software comes equipped with tools to help you design your next newsletter. These tools, including a WYSIWYG editor, are invaluable. However, over-designing your newsletter will have a negative impact on your recipients.

Once again, grouping is the best way to keep the list optimized. You can use lighter designs for certain audience segments, and more visually appealing ones for users who prefer them. If you are not sure, play with the design of your newsletter and gather some insights.

5. Synchronize

Another thing to do with your mailing list is data synchronization. This is particularly handy when you also use other business solutions such as a CRM or an e-commerce platform. Rather than manually move user emails between platforms, two-way sync is much simpler.

Two-way sync allows you to keep your mailing list up to date. However, you still need to have the permission of users before sending them emails, so make sure you also integrate an opt-in checkbox to the business solutions you use to filter potential subscribers.

6. Use a Reliable SMTP

A reliable SMTP server is everything; the success of your mailing list depends highly on whether your emails are received or if they go straight to the spam folder. The same is true for transactional emails. You want an SMTP server with enough credibility and one that is highly reliable.

Bulk email servers are specifically designed and configured to handle the delivery of mass emails. This is why working with a reliable email marketing service provider is always the best way to go; they already have their server preconfigured for success.

7. Watch Out for Cost

Here’s why keeping an unhealthy mailing list is not recommended: you will end up paying more for dormant recipients. Most email marketing tools charge you based on the number of recipients and how many emails you send every month. Not properly cleaning your list is a costly mistake.

You want your mailing list to have a healthy return on investment (ROI). You can use cost as one of the indicators when doing regular reviews of your list. If you think the cost is too high for the return it produces, you know you need to take a closer look at the list itself.

These are seven tips that you can apply immediately. Most email marketing tools provide features that make completing the necessary maintenance tasks and keeping your list optimised easy. With these tips in mind, maintaining a healthy mailing list will not be a problem.