Digital Transformation in 2022 – What It Takes to Transform Your Business

If you’re looking for the fastest, most effective, and most secure way to grow your business and expand your operations, digital transformation should be your highest priority. Defining what it means to digitally transform your operations is quite challenging as the definition would differ from industry to industry.

Business people in a video call meeting

Overall, it involves integrating and implementing digital technologies into every aspect of your organization. It fundamentally changes how your company functions and interacts with consumers. However, while it may sound like something simple to achieve, it’s far from it.

Digital transformation requires tremendous tech knowledge and cross-departmental cooperation with your organization to effectively match your business goals and culture with rapid application development models.

With all that in mind, let’s discuss what it takes to transform your business digitally and take it to the next level.

Process transformation

From AI, machine learning, APIs, and data analytics to cybersecurity, networking, and other technologies, reinventing business processes to reduce cycle times, improve quality, and lower cost has been a primary concern for many businesses.

Many organizations have implemented robotic process automation to eliminate repetition and simplify processes. Process transformation is the first step toward digitally transforming your business that can create tremendous value in your organization, regardless of your line of work.

Business model transformation

The next phase of the digital transformation of your business is changing how it delivers value in your industry. It focuses on the foundational building blocks of your company and allows you to change your business model into a more customer-centric, omnipresent powerhouse.

In other words, it defines how you create and market your products and services, and how you interact and engage with your consumers.

Organizational and cultural transformation

Redefining your business capabilities, talent, processes, and mindsets for the digital business landscape are essential to breaking the chains of traditional business models. You need flexible workflows, scalable operations, top-class decision-making, and the ability to make moves in an instant.

To do that, you’ll need the following things:

  • Greater reliance on various modern-day business ecosystems;
  • Bias toward learning and testing;
  • Decentralized decision-making process.

Agile workflow development and instilling collaboration are surefire ways to change your organization and shift employee focus to the immense potential of data. Your employees shouldn’t depend on the tech equipment to deliver results when they have all the data in the world in the palm of their hands.

Approaching digital transformation

Measuring your digital success is crucial in the first few months of your transformation. However, you shouldn’t remain idle and wait until your digital success catches on. Instead, try to leverage all the advantages you can.

Start by harnessing the power of all digital solutions at your disposal to develop an all-encompassing digital strategy. Keep in mind that this can’t happen overnight. Focus your new strategy on making rapid implementations and changing your culture by shifting focus on data.

You’ll need an effective, centrally managed network to develop an innovative, data-driven enterprise network that ensures your website and all other channels of customer interaction are as responsive as they should be.

SD-WAN solutions are the best technologies for connecting devices and users across all your points of interaction. Once your digital transformation starts yielding positive results, you’ll soon identify new digital goals and targets that will potentially change the final destination of your organization.

Keep in mind that each customer interaction is generating data, and this data can prove to be an invaluable source of insights that can help to achieve your business goals. That’s why it’s important to shift focus from equipment to data.

Why do you need digital transformation?

Digital transformation offers access to top-class data that holds all the answers you need and helps deliver real value to your consumers. Digital transformation is the best way to cope with the ever-increasing inflation and ensure economic survival in an overwhelmingly competitive digital landscape.

It allows you to adapt to rapid changes in the digital world, address disruptions to supply chains, answer customer demands, and cope with the fluctuating market. Investing in such a monumental change is a safe way to ensure your business thrives in these turbulent times. Your transformation should match your company’s specific demands, challenges, and industry.


The only way to move forward in your industry is to embrace the advantages of the ever-evolving technologies. The more the world moves towards the online business landscape, the more your organization depends on data capturing, processing, managing, and analysis.

Data defines a business today, and it offers all the insights into your consumers, market, industry, and competitors. Digital transformation is the most effective way to use those insights to your advantage and stay ahead of your competitors.

The Internet of Senses — An Emerging Consumer Trend 2030

Today, being with people who are miles apart, translating a menu from a foreign language using your camera, or watching out for the traffic when you’re on the road isn’t novel anymore. People are used to what extended reality has to offer, but the technology does not stand still. The experiences are expected to become richer, more captivating, and involve all our senses, not just vision and hearing. The digital and physical worlds are merging, and that’s called the Internet of Senses.    

What Does the Internet of Senses mean?

The Internet of Senses is a novel and rapidly-developing technology that augments our senses beyond the boundaries of our bodies. It implies combining various technologies, including visual, audio, and haptic, to deliver new, digital sensory experiences similar to those we encounter in real life. 

The IoS gives people augmented vision, hearing, touch, and smell. The technology allows blending multi-sensory digital experience with actual physical surroundings. In this way, we can interact with people, robots, and devices as if they were right in front of us. 

With the help of this innovative technology, the companies could deliver groundbreaking solutions, such as immersive communication or sustainable vacations in VR. A bunch of businesses are already looking for specialists who are capable of coming up with such products. 

So, hiring skilled programmers now is a forward-looking decision that can give you an upper hand in a couple of years. Developers in Ukraine are considered talented and reliable and will surely give your company a competitive advantage because they stay on the same page with the industry trends.  

How Can People Benefit from the Internet of Senses?

The IoS is the next level of digitalization that is expected to reshape many industries. Hyper-fast connectivity and advanced automation are a must for the solutions that will be emerging in a new sensory world. 

Although IoS is mostly used for commercial purposes, like allowing people to smell perfumes before purchasing them on e-Commerce websites, the technology is also applicable for other areas. For example, people with allergies or those that have lost the ability to taste flavors due to various diseases can taste them again with the help of the IoS.

These are just some examples of how IoS is anticipated to be applied in the future:

Thoughts accessible via technology

Many people believe that in 2030, it will be possible for us to reply to short messages using only thoughts. The boundary between “thinking and doing” will be blurred, making way for the new market dedicated to devices. 

For example, when having AR glasses on, a person has to think about a specific destination, like a grocery shop. After that, it will show an individual the way to get to the location and where to find the products one has on the shopping list. 

Touch and merged digital reality

An array of consumers expects to be able to touch anything digitally. For example, they believe they might partake in a Formula 1 race, experiencing all the feelings the drivers have. These include vibrations, smells, and sounds. The same goes for concerts, meaning you can both hear the music and feel the bass on your skin. 

Holographic communication

This means communicating with people as if they were sitting just next to you. The increased presence will be achieved with holographs that behave just like a real person you’re chatting with or with avatars. These aren’t limited by sound and images, involving taste and smell too. For instance, they can digitally convey the taste and smell of coffee.

Sensational services

It is anticipated that the multi-sensory experience will allow us to immerse ourselves in another place or historical period. The entertainment industry will be significantly altered, bringing exceptional experiences in gaming and cinematic areas. Workstations and workplaces will be contrasting to those we have now, and people won’t have to be actually present at the office or other facilities presenting only virtually in their working life.  

Wrapping Up

As you can see, the technologies are now proving more solutions that can be applied in every industry. The future is just around the corner, so it’s fair to say that the way we perceive our routine is about to face drastic changes. 

Some of the Best-Selling Xiaomi Phones in Singapore

What is Xiaomi?

Xiaomi is a privately owned Chinese electronics company headquartered in Beijing. It is the world’s 5th largest smartphone maker and produces tablets, TVs, fitness bands, smart home products, and other consumer electronics.

Xiaomi best selfie phone is A new Xiaomi phone that has leaked on TENAA (China’s equivalent to the FCC), an upgraded version of the Redmi Note 3 Pro that was released earlier this year with model number 2015213. The device carries the name “Xiaomi Hongmi Pro” and comes with model number MDE40. This is not to be confused with 2016213, another variant of the Redmi Note 3 (MediaTek). As for now, there are no details regarding its specifications.

The Redmi Note 3 Pro carries model numbers 2015215 and 2016213 carries model number 2017213. However, the difference in numbers is not due to the change of processor as both versions come with the Snapdragon 650 chipset, which is a first for Xiaomi as no other smartphone from the company comes with such CPU.

Other features on either version of the device include a 5.5-inch full HD display, 2GB/3GB RAM, 32GB internal memory along with a microSD card slot which supports up to 128GB, 16MP rear camera with LED flash, 5MP front-facing camera, and 4G LTE connectivity. The Redmi Note 3 Pro has an a50mAh battery, while its lower variant has a 4100mAh battery.

Some of the best-selling Xiaomi phones in Singapore

1. Xiaomi mi5-This model is one of the best selling products in Singapore, and some notable specifications include

1.5GHz quad-core Qualcomm Snapdragon 820 processor, Adreno 530 GPU, 3GB/4GB RAM, and 32GB internal storage.

2. Xiaomi mi mix-This model is another best-selling product in Singapore. The specifications include a 6.4inch full HD display with a curved ceramic body, 4th gen snapdragon 821 chipsets, 12 Mpx camera, and 3400mAh battery.

3. Xiaomi Redmi Note Pro-Other notable specification includes 5.5-inch FHD display, snapdragon 650 octa-core processor, 13mpx front and rear cameras and 4050mah huge battery capacity…

What to look for when buying new Xiaomi phones in Singapore?

  1. Display-look at the display features and size and compare with other models in the same range
  2. Processing power-compare with other models in the same range to see if the features suit your needs.
  3. Memory Size-compare amount of internal storage, RAM, and a slot for microSD card support.
  4. Battery Capacity -compare mAh rating to see how long the phone will last on a full charge.
  5. Camera-compare megapixels and other features to see if the camera is worth it.

Incoming search terms:

  • Xiaomi best selfie phone
  • Best selfie phone
  • Xiaomi mi5 best selfie phone
  • Xiaomi mi mix best selfie phone
  • Xiaomi model 2017213 best selfie phone
  • Redmi Note Pro 3GB ram 32gb rom best Selfie mobile Singapore

In conclusion, when buying Xiaomi best selfie phone in Singapore, it is essential to look at the specifications and compare it with other models in the range before purchasing one. It is also vital to ensure that the features of the device suit your needs. If you are looking for good specs at a reasonable price, Xiaomi phones might be perfect. However, suppose you want more features such as NFC capability or fingerprint sensor support etc… In that case, it is advised to purchase a pro version model which costs a bit more but offers better specifications from top brands such as HTC One A9s, Vivo V5 Plus, and Oppo R7s, to name a few.

What Are the Advantages Of Windows 11?

Windows 11 launched recently and Microsoft delivered some big changes to the storied operating system, including its first name change in six years. The Windows 11 update began rolling out on 5 October 2021 although it will be released in a phased approach on eligible devices.

Windows 11 comes with a tonne of new features, such as the ability to download as well as run Android apps on your Windows PC and updates to Microsoft Teams, the Start menu and the overall look of the software, which is cleaner and Mac-like in design. Keep in mind that not all of the features are available today.

Windows 11 isn’t just Windows 10 with a new collection of wallpapers. Thankfully, many other tweaks and improvements make an upgrade to the latest OS seem enticing. That said, the new OS’s wallpapers are, indeed, beautiful!

Beautiful Glass

Windows 11’s new desktop aesthetics try to mimic the look of glass. As a result, there’s a lot of transparency on many desktop elements, from windows to menus. This transparency goes hand-in-hand with related effects like a background blur, drop shadows, and rounded corners. All GPU-accelerated for a buttery-smooth user experience. It should both be more elegant and snappier than Windows 10.

Bar to Dock

Like Mac OS and many Linux Desktop Environments, Windows 11’s taskbar can turn into a dock. The icons on it can be centred, which is very helpful when using Windows 11 on a touch-enabled device. Fans of the classic taskbar will still be able to align the Start button as well as app icons to the left. Note that if you like Windows 11’s looks, and especially its centred taskbar, we’ve looked at how you can make your Windows 10 desktop look like Windows 11.

Return of the Widgets

Did you prefer widgets, the little floating informational windows in Windows Vista and 7, to the Live Tiles of Windows 10? The new widgets in Windows 11 appear in a dedicated pane, which slides in from the left of the screen. In addition, they also seem to be more geared towards presenting information instead of working as mini-apps. Still, that’s not a ground-breaking feature.

Easily Accessible Snap Layouts and Groups

Windows already supported snapping windows to the sides or corners of the screen in rudimentary arrangements. Originally “borrowed” from other OSes and advancing mobile technology, the feature was further expanded with Windows PowerToys’ FancyZones feature. Now, a new, as well as improved version in Windows 11, brings the feature to everyone, placing it in a quick menu hovering over the maximize button.

Android Apps on Windows 11

Up to Windows 10, if you wanted to run an Android app or game, you could either remote control your smartphone or run an emulator. Windows 11 will come with support for Android apps baked-in. Theoretically, you’ll be able to install almost any Android app or game, click on it, and then it will pop up on the screen, almost as with native Windows software.

Is There A Difference Between Medical Negligence And Malpractice?

It doesn’t mean much to you that medical malpractice or medical negligence is a legal term, but it should mean a great deal to your attorney. Your personal injury lawyer must understand the difference between medical negligence and medical malpractice to provide you with the best possible outcome in your medical malpractice claim. 

Medical negligence and malpractice aren’t the same things, so understanding the difference will enable you to make informed medical injury law decisions and what personal injury claim you wish to bring. Many people have difficulty choosing between treating their injuries to reduce their physical discomfort and adjusting their lives. Personal injury often comes with emotional distress. Most negligence and malpractice victims don’t have time (or patience) to gloss over complicated legal issues regarding whether something was malpractice or not. 

So, let’s sort out the confusion and begin by identifying each term in a more precise context and identify their differences after.  

What Is Medical Negligence? 

Medical negligence happens when a health care provider fails to provide the standard of care which could lead to a patient becoming harmed or injured. Defendants are considered medically negligent if they fail to do something that causes harm, which leads to injury to the plaintiff. 

Medical negligence occurs when a doctor fails to observe acceptable standards of care while at the same time failing to uphold patient-physician relationships commonly found in the profession. In general, errors end up causing harm to patients. 

In medical negligence, surgical tools might be left inside a patient after the surgery has been completed. In addition to surgery, it also includes failure to recognize symptoms or treat them correctly and surgical errors. It’s essential to acknowledge that no doctor would knowingly do this, but the act must be recognized as an oversight and a mistake. 

What Is Medical Malpractice? 

Under the banner of negligence, malpractice occurs when a doctor or hospital staff member intentionally breaches a contract with their patients. Healthcare professionals who commit medical malpractice consciously choose an option that harms the patient when they know that the other option could help them. However, while they didn’t intend to hurt the patient, they took action that might have caused injury or death. 

Medical negligence can take many forms. A misdiagnosis of a medical condition is a widespread mistake that can easily result in permanent disability or death. Doctors who fail to order necessary procedures or prescribe medications despite risk or side effects without adequate communication could be considered responsible for medical malpractice. These situations involve a doctor who knew something was wrong, but the intent is uncertain. 

Identifying medical negligence from medical malpractice isn’t just about what happened to the victim; it’s also about its effects on the case. Even if the harm is different, the patient is still harmed in some manner. Furthermore, establishing medical negligence is required to prove a medical malpractice case. 

What Are Their Differences? 

There’s one keyword that separates medical malpractice from medical negligence, and that’s intent. While no medical professional sets out to hurt their patient, anything can happen either by accident or by a conscious choice in an exam room or operating room.  

Medical negligence can be understood as an error that resulted in unintended harm to a patient.  When medical professionals transgress the standard of care, they’re known to commit medical malpractice. However, this can’t be interpreted as malicious intent to cause harm, instead of injury that the doctors or nurses knew could’ve been prevented if more precautions had been taken. 

You must ponder the consequences of this situation when it happens to someone you love. If you need help determining why there might be a medical malpractice claim, talk to a medical malpractice lawyer. 

Your attorney should consider the following factors: 

1) They must be familiar with the essences of these two legal theories;
2) They must be fully aware of the numerous elements that must be present in any situation to win your case; 
3) They must be proficient in applying them.

It’s Time to Act 

A medical professional must’ve chosen to act against your best interests when committing medical malpractice for your attorney to prove medical malpractice. 

It’s essential that the experienced personal injury lawyer you choose can navigate the complex differences in standard of care between heart attack victims and broken bone victims who have a network of reliable expert witnesses. You can choose a lawyer online based on how strong their law firm’s SEO since this aspect might mean they have a solid client base. 

Choose a personal injury lawyer and a firm with both the skills and the tools to fight for you and win. They should have a track record of helping clients receive appropriate compensation and have been one of the firms that have handled many medical malpractice cases in the past. 

Getting a qualified doctor to represent your medical malpractice case is critical, but knowing the difference between negligence and malpractice is essential as well. 


An experienced medical malpractice attorney is essential since medical malpractice cases are incredibly complicated. You won’t have to go through with a horrifying experience by yourself; let a credible lawyer work beside you. After you’ve understood the difference between these two terms, you’ll be able to transition to the next crucial steps to do with your case.  

Optima Tax Relief investigates Eligible Expenses that are now Deductible through the Paycheck Protection Program

The COVID-related Tax Relief Act of 2020 was enacted as part of the Consolidated Appropriations Act of 2021. The COVID-related Tax Relief Act of 2020 amended the CARES Act to specify that no deduction would be denied, no tax attribute would be reduced, and no basis increase would be denied by reason of the exclusion from gross income of the forgiveness of an eligible recipient’s covered loan. The change applies for tax years ending after March 27, 2020.

Both the Treasury Department and IRS have provided guidance towards allowing deductions for payments of eligible expenses. These payments are expected to result in the forgiveness of a loan that is under the Paycheck Protection Program (PPP).

Optima Tax Relief provides guidance on the Revenue Ruling 2021-02 which dictates that eligible taxpayers may not deduct certain expenses to the extent that the payment of the expense in question is expected to result in the forgiveness of a loan guaranteed under the Paycheck Protection Program. This new guidance reflects changes to the COVID-related Tax Relief Act of 2020 which was signed into law on December 27, 2020.

Revenue Ruling 2021-02 obsoletes Notice 2020-32 and Revenue Ruling 2020-27. This obsoleted guidance disallowed deductions for the payment of eligible expenses when the payments resulted (or could be expected to result) in the forgiveness of a covered loan.

The new COVID-related Tax Relief Act of 2020 has amended the Coronavirus Aid, Relief, and Economic Security Act (CARES Act) and details that any amount that would otherwise would be included in an eligible recipient’s gross income by reason of such forgiveness would be excluded from gross income.

For more information about this, the COVID-related Tax Relief Act of 2020, and other tax changes, visit

How Architects Can Benefit from BIM in 2021


Building Information Modelling (BIM) has given architects greater control of the surveying and modeling of projects. It has also further enabled greater collaboration between architects, engineers, contractors, and stakeholders helping make better decisions on projects. As more of what was perceived to be the traditional workspace is being moved to remote work ideals, that is to say in employees’ homes, BIM will play a greater part in architects’ lives. This article is dedicated to seeing how architects will further benefit from the technology in the coming year.

Improved Interaction

When Autodesk published their paper titled “Building Information Modeling” only the very optimistic would have predicted that the technology would be a foundation stone in a market expected to top over 16 billion USD by 2025, but that is the current trajectory for the industry. Initially, for architects, in particular, the technology didn’t promise much in revolutionizing how architects went about their business. Over 18 years later the same view can no longer be supported.

In general, the technology has improved workflow by streamlining processes. Collaboration has always been one of the great advantages of BIM but for architects, an improved ability to de-risk projects and deliver a higher standard of outcome has seen the technology adopted steadily by the profession.


Being able to host 3D structures will always have a use. BIM furthered this ability by being able to test structures using comprehensive physics engines which can be used to test the more mundane aspects of the design. Increasingly, these tools can be used to test how the building would respond in the advent of a natural disaster like an earthquake.


Before even the thought of ground being broken for a foundation, BIM can help pitch ideas to clients. This ability is being further advanced through the incorporation of virtual reality technology. This can allow potential clients or property investors to “walk” through the designs in the virtual design. Another technology that can further help when the construction process begins is augmented reality which can be used on-site to address needs or update clients on how the final project is completed.

Lower Cost

Greater collaborative ability can foreseeably improve creativity amongst teams. This is a hard parameter to measure; however, one that is not hard to quantify is cost. Those employing BIM architecture principles have been able to reduce costs and be more competitive in the marketplace. Much of the reduced cost is a result of the design process taking far less time, resulting in cost saving. Cost reductions have also been noticed when mistakes are detected early and can easily be rectified before a contractor has even laid cement. 


In the coming years, the BIM uses in architecture are expected to be further improved with the incorporation of AI and machine learning technologies. These are expected to further reduce error and promote higher levels of information transfer without the need for human intervention.

A Black Friday Sale Guide To Help You Get All the Gadgets You Need

Black Friday is an exciting time of year because of all the amazing savings you can find. This is a time when you are able to score those amazing gifts for yourself or your friends and family at significantly reduced prices than you would find on normal shopping days.

With all of that in mind, Black Friday can still be hard to navigate for the less savvy buyer. There are a few tips and tricks that you need to keep in mind to make sure you actually get the deals you want on those special gadgets. Check out this short guide on getting the gadgets you need this Black Friday.

1. Compare Your Options 

You really need to be a more savvy tech shopper by focusing on the comparisons between offers. Not every retailer is going to give you the same savings on the same product. A pair of headphones could be $200 on one site, and $230 on the other. While $30 isn’t a huge amount, it adds up when you start buying more and buying gifts, either for yourself or others. Shop around as much as possible to double-check if the deals are even, and look for things like free shipping or extras thrown in.

2. Find Coupon Offers

Coupons are a lifesaver for Black Friday deals and shopping in general, but for gadgets and tech products, that percentage of savings could really help you out. Even NordVPN coupon codes can help you save, so it’s not just on physical products. These coupons can help you save on software bundles, tech gadgets, and just about anything so you have to channel your inner saver and search far and wide for in-store coupon offers and online coupons. Adding up these savings can help you cut down the final sale price enough that you can spend on other deals.

3. Wait For More Deals

Black Friday is usually about a week-long for most retailers or at least the American Thanksgiving weekend, but the deals don’t start and end in this week. There is another special day called Cyber Monday where tech deals become much more prominent. Being patient can help you score better deals with a little special know-how. There could be some eye-popping savings, but that doesn’t mean you need to jump on them right away. If you take a little time to compare prices, as mentioned earlier, and wait for more retailers to offer savings then you can be sure to keep your budget in-tact on any tech you want.

4. Check For Used Products

Not all used products are a good deal, which is a fair disclaimer for you heading into Black Friday shopping. Still, it can be fruitful for you to be a little more frugal and find deals on tech products that are in-store certified used. There are usually two types, open box and refurbished. Open-box is a product that could have been quickly returned with no problems, or refurbished, which is a little more used but still very much operational. These gently used or returned items could be your ticket to saving money on gadgets.

5. Find Price Matched Gadgets

Another trick is to find price matching tech products. A lot of retailers will use price matching to allow you to compete with other shop prices. If a laptop is $1200 on another site and the retailer you are buying from has it for $1500, sometimes they can match the price to keep you as a customer. This doesn’t work all the time, but many places do it to ensure that you spend your money with them.

6. Wait Until Next Year

The last piece of advice is not what everyone wants to hear but could be useful if you don’t want to get buyer’s remorse. Sometimes it could be simply better to not buy that new gadget and save your money until next year when a new version comes out. Technology is improving at rapid rates so by next year, it could be even better and you can spend your money on other gifts for yourself. If it is for a family member or friend, then by all means go for it, but if it’s for yourself, then think if you can wait until next Black Friday for a good deal.

Black Friday is once again here and for all your gadget needs, you should use these tips and tricks to help score those amazing deals and come away happy with your shopping experience.

3 Great Reasons To Love The Internet

The internet changed the world, mostly for the better. Although there are certainly some negative sides to it, being able to go online does offer anyone who does so the chance to do a lot more than they ever would have been able to without it. It’s true that social media and some unpleasant websites or ‘trolls’ can have a detrimental effect on a person’s mental health, but there are many advantages to being able to use the internet.

If you have had a bad experience online, it might feel impossible to go back and try again, but this would mean you are missing out. Here are some great reasons to love the internet; once you’ve read through them, you might be more confident to go back online.


Before the internet was created, falling out of touch with people we don’t see on a regular basis was easy to do. Even if we had been very close friends with them, even if they were family members, we might not speak to them for years, or only on special occasions.

The internet has meant that we can more easily maintain connections. We can keep in touch with anyone we want to, either via social media or through the technology that the internet affords us. Now the miles between two people make no difference at all, and you can be as involved in a loved one’s life as you want to, even if they live on the other side of the world.


The world has turned into an extremely busy place, and work seems to take up a lot of everyone’s time. Whatever the reason for this, with everyone being so busy, having fun becomes much more important. Having fun means being able to step away from the busyness of life for a little while and even relax the body and mind enough to become more productive.

Using the internet to find that fun is extremely convenient. You’ll save a lot of time doing this, and there will always be something to do. For instance, you could read a book, go shopping (or window shopping), or watch movies or TV shows.

There is no excuse to be bored these days. The internet has given us the gift of always being able to find something to do, and this is something we should be pleased about.


Yes, the internet is a place of fun, and you can learn a lot there too, but imagine trying to do your work, no matter what it is, without having at least the backup of being able to go online to help you. It would be much harder than it needs to be.

For some, work would be impossible. Any business that relies on having an online store or that communicates with its employees or customers online would not be able to trade as successfully (if at all) without the internet. Plus, marketing is heavily reliant on being able to reach as many people as possible, and the best way to do this is online.

Leading CRM App Vendor Playtech Expands Market with Novibet Partnership

Playtech, the world’s leading entertainment software development company, has announced a new partnership with Novibet, an online sports bet powerhouse in Greece. By expanding their worldwide presence, Novibet will attract wider audiences and will benefit from a significant increase in website engagement and traffic. This partnership opens new doors to both companies to expand their product offerings.

Playtech was founded in Estonia in 1999 by Teddy Sagi and operates from its headquarters in the Isle of Man. In 2019 revenue reached 1.5 billion EUR and the company employs 5,900 people across 19 different countries. Playtech specializes in producing software for online entertainment. They also have Playtech One, an integrated CRM platform technology that delivers marketing data and single wallet functionality for its users and clients.

Their innovative technology has had a significant impact on the gaming industry, helping top online businesses to function seamlessly and enable great customer experience for their online users.

Playtech is well known for the highly popular Clover Rollover. This online app is the most popular game of its type in online history. The sequel to this game, Clover Rollover 2, has new vibrant graphics but stays true to the play style of the original app. The sequel offers more opportunities to win with a three tier award.

Playtech partnership with Novibet

Novibet has been offering online resources for a number of markets, including the UK and Greece for the last decade. They now have a selection of over 3,500 games, including online table games and live action experiences. These games are available across mobile, tablet and PC devices.

A deal made between Playtech and Novibet means Novibet in Greece will include a dedicated area for the live Playtech Play Space. A tab on their website will provide direct access to Playtech live content, which includes localized branded table games.

Plan to expand to other countries

It isn’t just players in Greece who will benefit from this deal, plans have been made to expand the live website engagement to other destinations in Europe. Shortly after its release in Greece, the online app will open to the UK market and then also to players in Italy.

From there, there could be the possibility of exploring live gaming apps to countries across the European continent. Together, Playtech and Novibet can continue to be industry leaders providing European players top quality content. In such a competitive industry, it is imperative that these companies continue to find new ways of maximizing the amount of diverse entertainment they can offer audiences. Consumer expectations are high but with partnerships such as these, meeting them is much more achievable.

Beyond the European continent?

There could perhaps be the potential for this kind of deal to be made in locations such as the United States and Canada in the near future. In most parts of the western world, attitudes towards land based games are becoming increasingly positive, with more players now signing up and playing games online.

The US government leaves it to individual states to decide the laws and regulations for their area. States that now allow online gaming include New Jersey, Pennsylvania, West Virginia and Delaware, with other states being likely to follow suit in the near future. The technology powered by Playtech has already been well tried and tested in Europe, so when more of the United States opens up to this industry, we can expect it to be adopted pretty quickly in the Western world. It is only a matter of time before live offerings are readily available to online players across the globe by Playtech and their partnership with Novibet.