Web Designer vs Web Developer: What’s the Difference?

Web development and web design are two rapidly growing segments of the IT market. Designers are graphic artists who work on the visual side of websites — aesthetics, layout, and usability. In comparison, web developers build and maintain the underlying code. Does your company need to hire a developer or designer? Discover the main differences between their competencies in our article.

The Mission of Web Designers

To be successful, artists need a solid combination of technical and creative skills. Their work may include diverse tasks and responsibilities revolving around the visual aspects. For example, they may need to convert existing web design for better functionality, and code in different languages, such as JavaScript, Python, HTML, and PHP.

The goal of web design is to create a visually pleasing, user-friendly, and functional appearance. Their work is crucial for web development, as it creates a blueprint for the coding stage. Every business wants its website to attract visitors and prompt them to stay as long as possible.

Key Responsibilities

Designers do not only deal with the framework and layout. They must consider and create elements that generate conversion. Moreover, as mobile responsiveness is paramount, the website must ensure a smooth experience on any screen.

Professionals need to keep track of the latest trends in their industry and comply with specific standards. Their responsibilities often include work on brand imagery, fonts, colors, etc. Companies like Spotify also ask their designers to create style guides, so all of their websites look consistent. These specialists must be proficient in using different technologies and systems, such as:

  • HTML and CSS,
  • responsive and interaction design,
  • wireframing and prototyping,
  • conversion Rate Optimization,
  • user journey mapping,
  • branding,
  • color theory,
  • typography.

Designers need to do a lot of research and testing to make sure the product meets the client’s requirements and the expectations of the target audience. They also work with different resources. They may create, administer, and oversee documents like:

  • web design contracts,
  • site briefs,
  • website design questionnaires,
  • site proposals.

In their work, designers must make sure the result does not interfere with the coding. They create site structures and mockups, so the developers can get down to business. Finally, a part of web designers expertise concerns post-launch services. They may need to provide content and updates, maintain and monitor the site, and check its performance regularly.

Types of Web Designers

The industry of web development services is a broad field that includes different jobs based on the type of work required from the artist. There are three groups of experts, and all of them are in high demand.

1. UX Designers

These professionals make sure the structure of the website supports smooth navigation and a pleasant user experience overall. All the best designs are human-centric, as they are based on the typical behavior patterns of users. UX designers make decisions based on research and solid data. They continuously check their solutions to collect and analyze data that helps their teams make informed choices.

2. UI Designers

The quality of user interface determines the quality of interactions with its visitors. These designers work on usability to make sure the visitors stay on the site, so they are more likely to become customers.

3. Visual Designers

As the job title suggests, these professionals are tasked with developing and perfecting the layout of a website, including all of its visual elements. This field overlaps with both UI and UX competencies. The two priorities for a visual designer are the aesthetic quality of the interface and user-friendliness.

The Mission of Web Developers

While designers deal with aesthetics and usability, developers create and maintain the website foundation — its core structure. This involves multifaceted technical work. For example, developers perform sophisticated coding and work with advanced programming languages. Based on the concepts and ideas proposed by the design team, they build live websites.

Key Responsibilities

In a project team, it is the developer that constructs the website. This is a complex task requiring different types of expertise:

  • knowledge of programming languages like HTML, CSS, JavaScript, and PHP
  • configuring the back end (server and databases)
  • integrating features and functions related to UX
  • testing and debugging
  • support, maintenance, and fixing of any issues
  • search engine optimization
  • work with content management systems

Web development may be compared to construction. Developers build new websites, just like construction companies build houses. The mission of a developer is to create a reliable and functional structure based on the architect’s blueprints.

Types of Web Developers

Developers may work with different programming languages, but they usually specialize in a handful of them. Depending on the type of work they do, these specialists may be classified as:

1. Front-End Web Developers

These are the experts responsible for the coding of all visual elements that users see. In their work, they collaborate with web designers closely. The experts may use JavaScript, CSS, HTML, or other common languages. In addition, they must be well-versed in using Content Management Systems like WordPress. This dimension of development is also referred to as client-side development.

2. Back-End Web Developers

Developers who work with the back and produce code for the server and database. This job requires knowledge of server frameworks and such programming languages as PHP, C#, Java, Ruby, SQL, and NodeJS. These professionals deal with the aspects of website functionality that remain hidden from the user.

3. Full-Stack Web Developers

This category of development experts deals with both the client-side and the server-side. They must have extensive knowledge of both front- and back-end systems, and an understanding of how they work and interact. In terms of programming languages, they often use javascript, CSS, and HTML. In addition, they are responsible for the setup and configuration of servers, coding of APIs, and more.

To Sum up

Web designers and web developers are responsible for two major aspects of creating a website. While the artists create the blueprints based on the desired aesthetics and user experience, developers turn their ideas into fully-functional sites and ensure their flawless performance. Both developers and designers are integral parts of any development team.

6 Best Programming Languages for iOS App Development in 2021

Choosing the correct programming language is a decision that must be done at the very beginning of an app development process. Just like the choice of platform availability, a programming language outlines the general look of future software and determines limitations, integrations, and overall possibilities to use particular functions.

First of all, before even coming to choose what language is going to be the main one for your project, there’s a need to analyze some technical aspects. These are:

  • The main functions of the program and technologies they depend on
  • The complexity of these functions
  • Room for future upgrades/changes
  • Third-party services and integrations
  • Compatibility with different iOS versions
  • Type of the program: native/hybrid/web

Also, it’s important to analyze your team’s abilities and expertise level. For applications that will be used commercially and involve a lot of skill-demanding processes, it’s better to get professional help. Today, there are many specialized iOS development services on the market. All of them are glad to take on any project you can present them with.

What’s most important, is that they have enough knowledge and experience to turn any idea into an application of the highest quality. They can be hired to create the whole project for you or help with just a certain part. Basically speaking, iOS application development services are the ultimate solution for any of your mobile software ideas.

So, we consulted with some of such professional developers to provide us with a list of the currently best programming languages for iOS.


Swift is the main programming language for iOS devices, as it was created by Apple itself back in 2014. Before Swift, everyone used to code in Objective-C, but we’ll get to it a little bit later. One of the first things one should know about Swift is that it’s open-source, which opens many new horizons, unlike its predecessor.

Just like all Apple products, it has an elegant code structure and is still very functional. Obviously enough, integrating other Apple services into applications written in this language is easy too. It’s also pretty easy to learn, and not that hard to master. In general, Swift presents a relatively chilled programming experience for those who focus on native iOS applications.

Here’s a list of some well-known companies that use Swift as their main programming language for their software:

  • Kickstarter
  • LinkedIn
  • Slack
  • SkyGuide
  • SoundCloud
  • And many others


Objective-C has been the main one for iOS devices for more than two decades. Today, it’s still used by some experienced iPhone application development processes, but even the most traditional of those are starting to transfer to Swift nowadays.

Objective-C was created based on the beloved C back in 1984. Some changes were made so that it could be used on Apple devices, and functionality was enhanced too. The greatest feature of it as a derivative of C is stability. Needless to say, many C and C++ libraries and tools can be used for Objective-C too.

Yet, just like most old programming languages, its learning curve is rather steep. And considering that it’s not open-source, the decrease in its popularity is only logical. Nevertheless, it’s a good and stable option for those who are willing to put in extra effort and gain a lot of additional knowledge and experience as a bonus.

Software that is based on Objective-C:

  • Instagram
  • Uber
  • Snapchat
  • Pinterest


Nowadays, Python is everywhere. More and more desktop programs are developed in it, and its popularity for mobile app development is rising with each day. And the greatest thing is that this fame is well deserved.

The first thing that attracts aspiring developers is the simplicity of its usage. That means it’s easy to learn, practice, and master. Python is insanely versatile and flexible too, presenting endless amounts of new opportunities. There are many tools that can simplify the programming process too, which is a great addition.

Some of these offer visual changes to the code, while others allow interesting integrations. In short words, Python is today’s ultimate programming language for any app development needs. And it’s worth at least checking out, even if you’re the most conservative and loyal Objective-C or Swift user.

Here are some of the programs that were created with the use of Python:

  • Facebook
  • Reddit
  • Netflix
  • Quora


Where there’s one derivative of C, there’s another. Earlier we said that Python is everywhere, and the same goes for C++. Well, it’s just that C++ has been the most popular programming language for decades, and it has been surpassed by Python only in the last 7-8 years.

Still, it offers a great stable experience for those who are ready for a mildly difficult learning process. The best part about C++ is the experience it provides you during endless practice sessions. Why? Because as we said, it has been the main language for everything for 20 years.

That means, by learning how C++ works, you’ll discover how most software works, including all the tiniest details and aspects. And of course, it’s still a viable option for iOS app development, especially counting how many useful tools and libraries there are for C++.

Apps based on C++:

  • Google Chrome
  • PayPal
  • Photoshop


HTML5 is the latest and the most modern version of the classic HTML. As you could guess, it’s mainly used for web development. That doesn’t mean it can’t be used for software creation for Apple devices, though. How so?

Well, many programs for mobile platforms are just adapted websites. For example, those are mainly forum-related software and those whose functions are based on using servers instead of downloadable software. However, that also means that such programs can’t work without internet access.

Yet, it’s a perfect option for simple web-based apps that don’t involve any complex processes. The best and the most famous instances of such software are:

  • Reddit
  • Lyft
  • Udemy


Flutter is the least known option on our list, but that doesn’t mean it’s any worse than its competitors. It was created by Google in 2015 and is basically an SDK (software development kit), based on the programming language called Dart.

Yes, it’s not just a simple language, but a whole SDK, which is both a downside and a feature. It does require certain experience and knowledge to be able to operate the right way, yet it rewards devs with great functionality and cross-platform availability. It has a lot of useful tools, and many innovative integrations can be easily implemented.

Here are some examples of programs and widgets that were created with the use of Flutter:

  • Google Ads
  • Alibaba
  • New York Times
  • Reflect
  • Tencent

Final Words

These are the best options for choosing the right programming language for mobile iOS software creation. Of course, there are many others that can be used for this matter. It’s just that they aren’t stable enough on this platform, or require too much extra work in order to be available for usage.

But as probably every specialized iOS developed center would recommend, the best option is to go with Swift. At least if you’re planning on investing most of your time into Apple devices. Why? It’s the main language created by the device manufacturer, so it’s going to work on their devices better than anything else. But nevertheless, one should make a decision themselves, considering all the requirements and circumstances, so good luck!

What Makes No-Code Software Development Tools a Better Option?

As far as the creation of software applications is concerned, there is a new movement. This movement is triggered by the invention and spread of a new kind of software application creation tool.

With easy-to-use no-code software development tools such as this platform, coming up with a website, mobile app, and other digital operating systems has never been so easy. This among other reasons is why people are gradually beginning to make the most of it.

But in addition to this, other things seem to make the use of these software creation tools a better choice. We will shed more light on this here and advise that you keep reading.

Why No-Code Software Development Tools Should be Considered

There are various schools of thought as regards the use of these easy-to-use software development tools. Some consider it far less than what traditionally designed software creation techniques can offer.

On the other hand, the school of thought on the other end of the continuum believes that No-code software development tools bring a lot to the table. This is as long as the right option is engaged among the various options available. Well, we share the same opinion with the latter and these are some of the reasons:

You Can do More in Less Time

Traditionally creating a new software application is not a small task. Even the simplest functioning website, mobile app, online portal, or any other digital operating system requires a lot of work at creation.

Aside from a tiring amount of coding that goes into the creation, designing of the back-end and other things are involved. Well, you have a lifesaver in no-code software development tools.

This is because you do not have to do all the IT rituals associated with traditionally creating a software application. You only need to make use of the ideal template and things take shape from thereon.

For those eager to hear how fast no-code software development tools can help out, you should know that you can create something functional in a matter of minutes.

Frequent Upgrades

The school of thought that believes these tools are not up to the task mostly holds on to the fact that upgrades might be a problem. Well, this is far from the truth. This is considering how many of the service providers that offer these tools are great in this regard.

Although there are some below-par service providers, to be frank, this is not a general problem. This is why identifying and working with the right option is of utmost importance. You will have no problem in this regard if you can make sure of this.

A Wide Range of Amazing Options

People that undermine no-code software development tools fail to realize or admit that there are many amazing options to consider. This is in the form of templates that can be converted to your desired software application in the long run.

This is not what you get when you traditionally develop a software application or have someone do so for you. You would have to think long and hard about what should be integrated into the general design. On the other hand, you already have so many amazing options and only need to make choices with no-code software development tools.

You Save More Money

We stressed above that traditionally designing a software application is time-consuming. What could take you days traditionally designing a software application, can take a few minutes with these easy-to-use tools.

As a result, you would discover that it is money saving. But this is not the only side to it as hiring a developer to traditionally design a software application can be expensive. So, you might have to make good use of this option when the need arises.


Software developers are still very much useful. This is because there are some complex software application creation tasks that they cannot handle for now. But this is only for the time being as service providers that make these tools available are getting better by the day.

Should you need to have especially a simple software application up and running, we suggest that you make good use of No-code software development tools. This is considering the several benefits they have to offer as discussed here and even more.

Test Automation Tools – A Guide to Selecting the Right One for Your Needs

Test automation has evolved significantly in recent years, with a wealth of tools emerging to streamline this essential process.

All of this choice means that picking the right tool can be a challenge of its own. To that end, here are some points to consider as you attempt to narrow down your selection of solutions.

Assess the Advantages of the Cloud

As you might expect, the cloud has altered the way that automated web testing is provided to clients. Rather than requiring platforms to run in-house, vendors can empower users by hosting testing infrastructures remotely.

Hybrid cloud products even exist in this space, giving you a combination of on-site and remote resources to rely on.

You can of course create tests yourself in this context, but being able to leverage cloud datacenters to do the hard work has a whole host of benefits. This includes freeing you of the need to worry about the costs of procuring and maintaining the hardware, as well as the innate scalability that all cloud services afford.

Collaboration is also simpler to achieve when testing in the cloud. Developers and team members from different departments can work together using a single interface, which helps to catalyze key aspects of testing and ensure everyone is on the same page.

Analyze Reporting Abilities

Following on from the discussion of the multidisciplinary nature of testing, it is definitely worth looking into the reporting features that are offered by the automation tools on your watch list.

A deluge of data is generated through testing, and making this interpretable and shareable is necessary. Conveying information in a clear, unambiguous way will allow you to explain issues identified and specify the next steps for all involved parties.

Look at How Tests Are Put Together

Test automation should be able to make running checks throughout the development process less of a strain. However, tools can offer different levels of accessibility depending on the types of users that are being targeted.

For example, there are solutions that require a higher level of technical understanding, including a familiarity with coding in the relevant programming languages. This may be desirable, or it could be a sticking point.

Conversely there are some platforms that are codeless in their design, meaning that even those without programming knowledge will be able to construct tests from scratch. There are limitations that come with this, of course, but again it is down to you to look at your needs and match them to a testing tool.

Consider Integration Options

Software testing is not something that happens in a vacuum, and it is safe to assume that you will be reliant on a suite of different tools in order to bring a project to a satisfactory conclusion.

The best testing platform will therefore be one which offers direct integrations, or at least some level of compatibility, with the other weapons in your arsenal.

Drilling down into this interoperability could be the quickest way to remove some potential testing tools from your shortlist, even if they are otherwise promising.

Read Testimonials and Feedback

Last of all, you can get a better sense of the quality of test automation tools if you look at the kinds of companies and brands which have used them in the past, as well as the feedback that existing customers and clients have provided.

It is easy to get caught up in the marketing hype, but at the end of the day unless users are actually satisfied with a solution, then this is all just so much hot air.

Can You Build an Android App With Python?

Are you interested in developing Android apps however Java is not your companion? The Android universe is mainly built using Java, Kotlin, Flutter as well as Corona using Lua Scripting Language. This is mainly a gaming engine that is used in games such as Angry Birds. However, in recent times, Python has made its way into every single domain out there and Android is no different.

What Is Python?

Python is a very popular, object-oriented as well as high-level programming language. It was created by Guido van Rossum and was released in 1991. Python is a simple language that is easy to learn and understand. The Python language is capable of working on a number of different platforms such as Windows, Mac, Linux, Raspberry Pi and other similar platforms. It runs on an interpreter system, which means the code can be run easily as soon as it is written. Python is a quick language. The syntax of Python is far easier than the syntax of any other language.

Why Android Development Using Python is Possible

Android development in Python has been made feasible only thanks to an open-source Python library for developing mobile apps as well as other multi-touch application software that is called Kivy. Its first release was in 2011 and a stable version was released in 2019. Kivy not only supports Android application development however its applications can be run on IOS, Linux, OS X, Windows, as well as Android. Kivy is written in Python and Cython, and most of the main developers are from Russia.

What Kinds of Mobile Products are Good for Python?

Previously, Python mobile development was not popular. However, things have altered with the appearance of a number of different Python GUI frameworks. And currently, this programming language is used widely in mobile apps development so you can use iPhone to play on the go.

Python is somewhat versatile. It can be utilized for building various apps: starting with web-browsers and ending with simple games. One more powerful advantage is being cross-platform. So, it’s possible to develop both Android and iOS apps in Python.

What Are the Issues in Creating Android App With Python?

Although Android app development utilizing Python is possible, it won’t be as effective as Android apps that are developed by utilizing Java. As we all know, Java is the official language for Android as was proclaimed by Google. Java for Android is the Standard of Android, and other languages that we utilize may not be as up-to-the-mark as Java. Let us see some of the possible issues that might arise:

  1. These frameworks might not support every single feature of an Android operating system.
  2. Own tools cannot be always used.
  3. These codes may not run very fast as they generate the native code first which are then optimised by making use of the native compilers.
  4. At times, the high-level graphics might not be supported and at times it is possible that 2-D/3-D graphic support is just not there.

Development of a Mobile App for Food Delivery

Why is a mobile app so necessary for food service businesses? No matter the size of a company, it needs a food delivery app. It could be a chain of restaurants or a small kitchen that doesn’t even have a guest room, but having a tool like this greatly expands the capabilities of the establishment.

Here are a few reasons why mobile food delivery apps are necessary for every establishment:

  1. Growing market value. It’s impossible to grow a company without attracting new customers and making a profit. The introduction of new technology will acquire new customers and increase their loyalty; thanks to it, the average check also increases.
  2. Saving customers’ time.
  3. Quick and easy way to order food. The easier it is to collect, the better for the customer.
  4. ROI. This is a measure of the profitability of the investment, or, to put it simply, the payback rate. Food delivery app development is an investment that will increase ROI.
  5. Business expansion. Implementing new technology helps you expand your business significantly.

A food delivery app is an important tool for any foodservice company. Expanding opportunities, increasing the audience, increasing profits, and growing the business is by no means a complete list of what introducing new technology brings, especially against the backdrop of a competitive market.

How Food Delivery Apps Work

The global food delivery market is estimated at 83 billion euros. The sphere is growing and becoming even more powerful. Hence online food delivery is inevitable. A mobile food delivery app has three models of operation, and each one has its characteristics:

  1. Aggregators. It presents a menu from different establishments. The customer places an order, after which the aggregator manager transmits the data to the restaurant’s courier delivery service. Partner conditions bring the aggregator a profit. Advantages for the establishment: no need to create your app, additional audience expansion. Cons: Loyalty develops not to the restaurant, but the aggregator; the payments are considerable, so the profitability of the dish decreases, although the overall profit increases. The owner of the aggregator may not even have an established and still receive income from the meal delivery app.
  2. Available services. New services that provide aggregator and delivery services for restaurants have been developing recently. The owner of such a service must organize the logistics for food delivery from establishments and create his courier service.
  3. Own services. It is possible to invest in creating your mobile app development for food delivery, and this is the best solution for medium and large establishments.

Main Characteristics of Food Ordering Apps

Each mobile app for food ordering has a unique design, in most cases maintaining a common brand style, different functionality, and features.

Customer version

The client version of the app should look stylish and attractive and be as easy to understand as possible. The main goal is to allow customers to order quickly and comfortably. Technically, the customer version of the app development should have the following features:

  1. A personal profile. It specifies information about the client, preferences, payment methods, and other useful information. You can make it functional to save orders to repeat them, save the address so that you don’t have to enter a new one each time, and so on.
  2. Delivery time and real-time tracking. A useful feature that will show how long it will take for the courier to arrive. A good addition is the ability to track where the order is at the current moment.
  3. Payments. The functionality of fees should be stylishly designed to evoke a sense of security and be technically competently implemented. Multiple payment methods, repeat payments, card scanning, and other solutions will help make the payment process fast and secure.
  4. Ratings and reviews. Before ordering, a customer should get acquainted with the dish, and the best way to do that is to study ratings and thoughts about the establishment and the word itself.
  5. Push notifications. This feature will allow you to receive messages about changes in order status instantly.

This is a necessary set of features in a mobile food delivery app development for the client. The rest of the features are implemented at the request of the app owner.

Courier Version

Courier is the most important link in the chain between a client and an establishment. The overall efficiency of an establishment depends on its work, so the courier version of the application should include the following features:

  1. Personal profile. It contains information about the courier, his rating, feedback on his work, the number of completed orders, and other useful information for the courier.
  2. Order management. Ability to accept, reject orders, review details, write a comment, and other features to ensure efficient handling of orders.
  3. Status. The function allows you to see the quality of the order, its details, and other necessary information in real-time.
  4. Locations and Routes. The courier needs to provide a quality map with locations and routes. This will improve efficiency, logistics, and speed of delivery.
  5. The Courier version should not be too busy, but at the same time, understandable, accessible both for Android and on iPhone.

Admin Version

In any job involving human contact, there are disagreements and difficulties. When working with the food service industry, there are even more such issues and problems. The administrator solves them. In addition, he has to process orders, receive payments and control the work of the couriers. The administrator’s version must include the following functions:

  1. Personal profiles. And both customer and courier profiles. This will help to organize the work and improve the contact between the institution and the customer.
  2. Content management. Adding new items, changing prices, the ability to block establishments or individual dishes, and other content management functions should be implemented.
  3. Order processing. The administrator accepts online orders and processes them in the shortest possible time. If it is an aggregator, it redirects the order to the establishment; if the application is created for your restaurant or cafe, then the processing and implementation of the order.
  4. Receiving payments. The payment function is implemented in the client version of the application. In contrast, the administrative version must provide the ability to view the payment status, receipts tables, and other information related to payment.
  5. All three versions of the food delivery app development should include these feature sets. The rest of the features are selected individually, depending on the budget, amount of time allocated, specifics of the establishment, and other data.

Food Delivery App Development Stages

Developing a mobile food delivery app development is a time-consuming and responsible process that takes quite a lot of time. The product consists of several stages. It is important to think through every detail and take care of the design and unique features to get ahead of the competition and offer customers the best conditions.


Before technical development, it is necessary to study the market, target audience, partnership terms, and other details. Detailed information makes it easier to create a general app development concept and think through a marketing plan.


The app design must comply with several important conditions: ease of use, attractiveness, and accessibility. The designer’s task is not just to develop a pretty look that will look good on an iPhone or Android system. The main goal is to make an understandable interface that will help reduce the time to order.


The designer provides a prototype on which programmers work, and from the picture, transfers all the ideas to understandable Android or iOS code.

Search and Menu

An important task of a mobile food delivery app development is organizing a convenient search and menu.

Upload on the App Store and Google Play

Once development and tests are completed, the app is uploaded to services. At this stage, an active marketing plan for promotion begins.

Updating and Processing Reviews

For a food delivery app, customer feedback is the most important because the goal is to make a convenient and practical service based on users’ opinions.

Developing a mobile food delivery app is a great investment for most food establishments. The main task is to satisfy the customer’s needs and make ordering fast and easy. Then the business gets an expanding audience, increasing loyalty, competitiveness; hence — the income increases and the company grows.

5 Software Development Methodologies That Improve Functionality

There are many software development methodologies that improve functionality. The software development industry relies on several advanced methodologies, tactics, and strategies to enhance business productivity. In fact, each methodology is a structure that plans and controls the information encoded in software. Development methodologies can improve project management, optimize computer functions, and create highly scalable technology. As an aspiring software engineer, you should learn the different methodologies that can improve technical function. In this article, we’ll discuss the software development methodologies that improve functionality. 

DevOps Pipeline

One software development methodology that improves functionality is the DevOps pipeline. Use the DevOps process to ship updates faster. Then, optimize the DevOps processes with the pipeline tool from JFrog. This way, you can continuously streamline and secure your development team’s tools. Moreover, you can use this methodology for continuous integration and continuous delivery. With this function, you can automate everything from code to production for high-powered technology. Furthermore, the JFrog pipeline optimizes the process for building, testing, and deploying software solutions. Additionally, the pipeline methodology can improve functionality on both cloud and on-prem subscriptions. Certainly, consider the DevOps pipeline methodology to improve your software functionality.

Agile Development Methodology

Agile development methodology is one of the most popular ways to improve software functionality. Agile development methodology enables your company to focus on user satisfaction. Your team would complete tasks over short time periods of just one to four weeks. During this time, the iterative model provides you with multiple tests as development continues. Next, you would use Agile development methodology to obtain feedback from customers. You can then make the necessary changes to your software. Additionally, your team can take full advantage of this methodology’s functionality since it has few defects. This way, you can streamline productivity and improve performance across your software team. Surely, consider agile development methodology to improve software functionality.


Of course, the waterfall software development model is another great choice to structure your SDLC.  Employ waterfall to manage projects with clear, stable objectives. Waterfall’s sequential method will handle your team’s tasks one at-a-time. Moreover, waterfall will improve functionality by ensuring each step is complete before moving on. The rigid, linear style of waterfall is easy to understand and manage. Thus, you can explain the waterfall methodology to your team quickly since it is fairly simple. You will benefit from using waterfall if your team changes personnel frequently. Throughout the development process, waterfall maintains itself, so many functions are performed automatically. Definitely, look into using waterfall to improve software development functionality.

Feature Driven Development

Feature-driven development is another software development methodology that improves functionality. Use FDD to develop an overall model. Then, plan each feature by building a feature list with the platform. Next, use FDD to design your software. This way, you can visualize your development project. After this, FDD can build each feature for you. Throughout this process, FDD will provide you with status reports, results, and possible errors. Additionally, FDD gives you quick, efficient responses to platform changes. Moreover, these quick responses allow your team to process information faster. This way, you can accomplish more in the given workday. Long-term, this will allow you to maximize profitability, expanding your earning potential, and get more projects done. Surely, consider using feature-driven development to improve software functionality.

Scrum Development Methodology

Scrum development methodology can also help improve software functionality. Apply this methodology to manage your development project. Specifically, use scrum development for emerging technologies and rapid changes. Then, you can implement scrum to plan, meet, and review important software features quickly. This technique allows your business to accelerate the development of software by processing many iterations at once. With scrum development, even your slowest-moving development projects can be fast-tracked. Certainly, use scrum development methodology to improve software functionality.


There are many software development methodologies that improve functionality. Taking advantage of the latest models, you can future-proof your development pipeline, learn new skills, and follow the latest trends. Plus, these tactics enable you to optimize your workforce and experiment with productivity-improving measures. The DevOps pipeline will fully automate your software and integrate it continuously. Then, waterfall will provide you with a rigid, step-by-step system for project management. Feature-driven development implements many notification features to help you stay on top of your software development project. Scrum development methodology can rapidly quicken the pace of your software development process. Finally, agile development methodology prioritizes user satisfaction over process-oriented structures. Consider these options when improving your software development functionality.

How to Choose a Bespoke Software Development Company for Your Project

If you are thinking to hire an external resource for your new start-up or small business, it is important that you invest in the right resource. You can scout platforms like Fiverr to engage the services of all kinds of freelance software developers. However, your best bet is to go for a professional bespoke software development company that can implement all your unique project requirements perfectly, keeping in mind both quality and budget.

For more information on this topic, please visit: https://www.goodcore.co.uk/

The problem with going for a software development company is that there are a lot of great options available. With all sorts of technological advancements bridging the gap between opposite corners of the world, there are new opportunities for hiring the best possible talent regardless of the geographical distance between you and the vendor. Offshoring and outsourcing often go hand in hand for this reason.

We have prepared this little guide for you so you can hire the best possible software partner for your bespoke software development project. In this article, we will talk about what factors to consider when choosing a software developer, so that you can make the best choice.


Like we mentioned before, technology has brought the world closer together. However, it is still important to consider the location of potential software development vendors as it affects the cost and quality of the work that they provide.

If you choose a company that is based in India, for example, it is likely that they will be able to offer you lower prices since labour is generally cheaper in developing countries. However, this in turn will affect the quality of services. Developing countries are often lagging behind in terms of the usage of the latest technologies and tools. They might not have the expertise or skills that you require for your project. There is also the problem of a gap in communication. Since their native language is not English, you may have a hard time communicating your requirements or feedback to their software developers or understanding their responses.

On the other hand, a software development company in the UK, for example, would have greater exposure to modern education as well as the latest development trends. Their knowledge and skills would be far more refined and valuable. They are more likely to be updated on the latest benchmarks of software development methodologies and tools. Since their primary mode of communication is the English language, it would remove this barrier as well.

Previous Clients and Past Reviews

Nowadays, every type of business has a basic website that acts as a platform where they can showcase their portfolio. The same is common for software companies in this age too. A lot of companies have a list of current and past clients on their homepage. Others publish the details of each project they have worked on in a separate section on their website, often called ‘Case Studies.’ If a company has worked with certain “big names” in the past, chances are that you can expect high-quality work from them.

If you wish to see the reviews for a particular vendor, you can also look that company up on reliable review platforms such as GoodFirms and Clutch. Most of the trustworthy companies are listed on these popular review sites. These sites contact clients and conduct in-depth interviews with them regarding their feedback for the services they availed from a particular vendor. The clients also give a star rating to their software development company.

Costs and Pricing Models

Budget is a crucial part of any new bespoke software development venture. A quick look at platforms like Clutch can give you a brief comparison of the different types of projects that other customers have had built, and how much they ended up paying to their software partner. This can give you a rough idea of how much your project could cost. If you are a small business or start-up, you may also need a flexible payment plan since it can be difficult to pay large amounts upfront. Therefore, it is important to do a proper price comparison when choosing a software company.

The price of software development services can vary depending on many factors. If your project has a wide scope that could take a long period of time to cover, you might need multiple team members to fill in various roles in the development team. If the project requirements are highly complex, you would have to hire highly skilled and experienced expert developers. Similarly, for a project that is time-sensitive, your vendor might have to assign extra resources to it.

A great way to conduct a deeper price comparison would be to shortlist a few potential software developers and send them a complete list of your requirements to get an initial quote.

Where to Look

There are two well-known options that can assist you in your search for the best software development partner.

The first option has been mentioned above: review and portfolio platforms. Clutch, for example, compiles a list of top vendors in different categories of software development every year. If, for instance, you are looking for an expert in mobile app development services, you can go through Clutch’s latest compilation of the best app developers for this year. These websites also allow visitors and clients to filter their search for the best service providers according to budget, location, expertise, and several other factors. For example, if you want to look for a software development company in London, you can apply the location filter to your search and obtain a list of vendors based in London, UK. If you are looking for a vendor who provides moderately priced services, you can adjust the budget filter accordingly.

The second option is online business directories. If you are certain of the location of your software partner, you can look up directories that are local to that specific geographical region. From verified business directories, you will be able to obtain the complete contact information (e.g. contact number, address) of the businesses you might consider partnering up with.

How the Video Game Industry Wins With Data

It’s no wonder that business leaders are starting to fully embrace the promise of big data, given the gaming industry’s continuing growth. The gaming industry is following other industries’ footsteps in attempting to increase the amount of data collected during online activities. Big data also enables the video game industry to personalize its service to customers, whether it’s determining which types of marketing to utilize or determining which types of golf sports players to include in their game design.

While the term “big data” is relatively new, the act of gathering and storing massive volumes of data for later analysis has been practiced for centuries. As a result, modern applications can be both mind-boggling and enthralling. Google, for example, maintains track of our searches and actions in other apps like Gmail, maps, translate, drive, documents, and, of course, YouTube, and uses the information to create user profiles, which they then sell to their clients.

Let’s now turn our attention to the video gaming industry and see some examples of how data is shaping the gaming world. Below we can see the journey that data is helping the industry from the very beginning right through to the end.

Idea Process

Publishers can use data analytics to make informed decisions on long-term business models. For example, publishers will determine which games are popular, why they are popular, and how to use data to improve their own games using data analytics. Popular freemium games like Fortnite and PUBG are a perfect illustration. Publishers can utilize data analytics to figure out what draws gamers in, why they spend money, how much time they spend playing, and so on. Then, the publisher can use this information to inform their own long-term business goals and models.

Publishers will plan their businesses over a long period. As a result, publishers will shift their focus from short-term profit tactics to long-term business models. A good example is Microsoft’s acquisition of Minecraft in 2014, which was a controversial decision. On the other hand, Minecraft has thrived under Microsoft, with over 122 million copies sold and a monthly user population of 55 million. In addition, the software behemoth revealed intentions to make Minecraft a 100-year brand.


Graphics, narrative, and innovation are no longer sufficient. Game creators must adjust the game to how players behave to keep them involved. Developers must understand how players interact with game systems, how they interact with levels, how much time they spend playing when they stop playing, and why they stop playing. The data is beneficial in multiplayer games, as players frequently exploit bottlenecks in levels or exploit system weaknesses to kill player involvement.

If developers have access to data, they can make changes to remedy errors, improve gameplay, and maintain player engagement. Millions of players’ actions are recorded by data analytics software platforms, which generate helpful information about how players interact in the game. Data analytics software is essential because it allows developers to collect real-time data on player actions. As a result, developers don’t have to rely on user comments or wait until a problem becomes a significant issue before taking action. Instead, developers can track player movement in real-time, discover flaws, and remedy them nearly instantly.


Any sector, including the video game industry, relies heavily on marketing. As a result, if publishers want to see significant sales, game marketers and advertising must have a substantial effect. When gamers are exposed to irrelevant advertisements, they are less likely to make future purchases, resulting in a waste of resources. As a result, gamers must receive ads that are relevant to them. As a result, publishers must divide their audiences based on their geography, preferences, and other factors. But how do publishers segment a multi-million-person audience? It’s simple: data analytics.

SAS and other powerful analytics solutions may segment an audience based on any variable. As a result, publishers may segment their audiences and create advertising that appeals to each group. For example, developers can examine who is spending the most money on microtransactions or who is playing the game for a long time and what motivates their activities. This data can then be utilized to create programs that encourage other participants to spend more money. In addition, publishers can develop loyalty schemes to reward specific gamers in the same way.

While data-driven companies are succeeding, any company that ignores data will fall behind its competition. Gaming firms have begun to establish a data-driven culture to make big data analytics perform optimally. To have the most impact, data collection, integration of internal and external data sources, visualization, and cleansing should come before analysis. While the industry’s big names have already used data to their advantage. Even smaller players have plenty of room to target regions where there is still room. There are numerous gaming types to choose from, ranging from racing to open-world games.

The Benefits of Having Custom Software for Your Business

Custom software is a special type of software specially designed for a business or organization to ensure the smooth running of that organization’s workflow and product delivery. They are never just random software but built to fit the company’s specifications, needs, and of course, their audience. 

You can agree that you personally enjoy apps or software when it has been personalized for a particular product or service whether it’s information technology or any other industry. But for that to happen, custom software needs to be developed. 

There is no doubt that customized solutions are very efficient and flexible for your organization’s needs as they will definitely add positivity to your business in the long run. It is expensive to design custom software, but you should view it as an investment that would definitely pay off rather than an expenditure. If you’re contemplating whether to build one or not then this article is for you as we put together some of the benefits of having custom software. 

1. Enjoy Targeted Solutions

Targeted solutions may likely be one of the most important reasons why your business should invest in custom software development because it helps to develop a product that tackles your exact needs. Most of the time, businesses tend to choose just about any software they presume would be right for them only to realize that it does not address their challenges. 

As a business owner, understand that any business including yours may not always find it easy to get software that meets all your needs at once. Deciding to create and work with products specially tailored for you not only allows the business to grow, but it does also mean you are very much concerned about the success of your business. 

Custom software makes the running of all of your daily activities smooth. You could decide to make it complex or easy-to-use, but the latter is highly recommended.  

2. Scaling Is Organized And Better

No business starts without the prospect of scaling its operations as time goes by whether it has to do with the introduction of new services, products, or mode of operations. Using off-the-shelf software that is not designed to handle the growth of a business would ultimately lead to a loss in terms of customers, productivity, and functionality. Equally dangerous is the attempt of businesses to adjust their off-the-shelf software so it can support their expansion as the disadvantage of that is that bugs appear from potential mistakes and disrupt the business. 

A custom software development is able to accommodate your business growth without being disturbed by bugs. With that in mind, a business can keep using or updating their custom software solutions for years with no need for off-the-shelf software. As you start your business, you wouldn’t want what limits your growth to be a software you could easily have designed. Don’t hesitate to build one if you can afford it.  

3. Long Term Investment

Building custom software from scratch can be expensive, but don’t let that deter you because it’s a smart investment for your business as you expand. Why spend your time and money on securing additional hardware, licenses, or other pointless features you may never even get to use. The long-term benefits of custom software far outweigh the headaches of dealing with off-the-shelf software.

4. Long-Term Maintenance

Compared to the regular off-the-shelf software, you own the custom software, and as such can do anything you want to with it. That’s not the same with off-the-shelf software as your business is at the mercy of the developer of the app and in a vulnerable position. 

Before making any improvements to the software, you would need to contact the developer when the need arises. There is not so much you can do apart from hoping the developers can make the changes you want. Having your custom software wouldn’t give you so much trouble when you want modifications done. There would be little to no cost at all and your business would grow as opposed to using general software. 

5. Increase In Productivity

Any business that solely runs on off-the-shelf software which would most likely not offer all the required features needed for its operations is going to experience disruptions. This wouldn’t be the same for businesses that use custom software specially designed to meet the needs of their business to ensure that the workers are able to function at optimum capacity and with confidence.

When employees become more productive, they have a smooth workflow and are able to do so much in a short time which subsequently moves the company forward. 

Custom software ensures there is smooth running of your business and those great innovative ideas can be turned into reality. Customers are happy, employees are productive, and the business is growing; it’s basically a win-win situation for everybody.