4 Benefits of Social Media for Business

Nowadays, your business depends on customers who are only satisfied with a brand when they have researched it thoroughly on social media. This means that social media is no longer an option, rather, it is a necessity. Social media helps in reaching out to your customers in your unique way. You don’t just promote your business on social media, you create a family where all your followers feel like they are a part of something big. Here are the 4 biggest benefits of social media for business. 

1. Business Analytics

You can learn the normal daily or monthly activity of your customers on social media platforms through the analytics that these platforms provide for businesses. With artificial intelligence, many of them have improved their analytics. Now they can tell you about which customers turned into leads, what’s your competition doing, and perform sentiment analysis. 

Sentiment analysis gives an overall analysis of how your customers are reacting to your posts. Social competition analysis lets you know how your competition is using social media to promote their business. If you notice that their Facebook ads are working better than yours, you could strategize a whole new campaign to get or stay ahead of them.

2. Brand Awareness

Social media is a great way to tell your customers what your business is all about, and what your values are. The first thing you want is for the customer to be able to identify you.  Create a unified look throughout all the social media platforms, and that consistency will make your brand seem familiar. Use the same logo, the same set of colors, and even the tone of your language in posts and stories, and it will create the look that everyone will identify your brand with. 

Follow a set of values and stick to them. You can easily fall prey to following trends on social media, but not all trends need to be followed. Social media is the best way to create brand awareness by being consistent on all platforms. 

3. Generate Leads

Social media generates leads way better than traditional marketing campaigns. Everyone uses social media! Someone checking out your social media ads or following a link from your story are all possible leads. The trick here is to work on the digital marketing strategies and ensure that all your promotions and advertisements are on multiple platforms. This way, you’ll be able to generate lots of leads because you are ensuring visibility. A good social media marketing campaign is one communicating directly with the followers, using a great hashtag, and creating a follow-up plan like posting testimonials.

4. Customer Service

Social media platforms help you address any queries your customers may have and resolve them. If someone has an issue with their product delivery and they post about it and tag your business page, you can communicate with them about mitigation strategies for the incident. In this way, social media also helps you inform a wider audience that you care about your customers. 

Social media platforms have designed their analytics around businesses. You can use their new features to your benefit and ensure that you use social media to attract new customers and engage existing ones. Social media provides you with a great way to make your customers into a community. When they interact with each other, and you, you will learn more about how you can improve your business.

Buffer vs Post Planner: Best Tool for Social Media Posts

If you are an entrepreneur with a digital business, you most likely will need a social media management tool to optimize your social profiles. Buffer and Post Planner both are popular social media management tools. Both tools provide an intuitive and easy-to-use interface that comes with a variety of features. 

They offer services such as post scheduling, content creation, and data analytics, which helps to grow popularity and get instagram followers. Thus making it challenging for professionals and businesses to pick the right option for their social media management. 

In this blog, we will provide you with an in-depth review of both Buffer and Post Planner. This will help you decide which tool is best suitable for you. 

Overview 

Buffer 

Buffer is the most efficient tool for content creation. It is perfect for bloggers and small businesses who want to enhance their online visibility. Buffer provides a wide range of amazing graphic designs, visual cues, and images that help to get more engagement. Besides this, Buffer also helps in scheduling and publishing content with complete automation for all social media platforms. 

The best part about Buffer is that it has a well-organized user-friendly interface that provides straightforward navigation. You also get access to a data analytics tool that provides information about all metrics that impact your social media performance. 

Post Planner

Post Planner is an excellent social media marketing tool for managing social media campaigns. It offers an intuitive interface that allows content managers and entrepreneurs to create, schedule, and publish content regularly on all social media networks. 

Post planner also offers a wide range of tools that help to optimize your social media profiles. Thus helping you grow popularity and gain more engagement. Its automated post-scheduling tools help in updating your social media feed with constant streams of content.

Product Features 

Buffer 

The first striking thing about Buffer is that it is compatible with all the popular social media networks such as Facebook, Instagram, Twitter, Linked In, and many more. It also integrates well with third-party applications that offer content creation tools. Talking about content creation, Buffer has a tool called ‘Pablo’ which helps to design amazing graphics and visual cues within a few seconds. 

Post scheduling tools are another feature of Buffer that helps to organize your posts and schedule them in advance for each social media profile. It provides a content calendar where you can customize and color code posts so that it is easy to review. 

Besides this, Buffer also offers two excellent sets of tools – data analytics and team management. Data analytics provide deep insights into your performance rate and audience engagement. This helps in building sound marketing strategies to grow popularity. 

The team management tool provides a platform for all team members to coordinate and work efficiently. They can plan content, schedule posts, get feedback and save drafts for approvals. 

Post Planner

Post Planner also provides similar features as Buffer. Here, you can get access to a social media publishing calendar that is fully customizable to suit your needs. With this tool, you can publish posts when your audience is most active. This helps to get more engagement on your social media profile. Post planner also helps in optimizing your posts for all social media networks especially Facebook and Twitter. 

Post Planner’s database offers a library of top-performing content for any keyword or hashtag. You can use relevant content from this database and publish it on your social media profiles to keep the audience engaged. In addition to finding relevant content, you can use the feature called ‘Status Idea Engine’ to publish quick status updates. 

A unique feature of Post Planner is that it allows you to post both links and images on your feed. You can even post a link as an image to maximize the call-to-action and lead generations. 

The data analytics tool provides a detailed analysis of your profile that can help to target the right audience. It also provides the time-zone conversion tool, with which you can seamlessly cater to the international customer base. 

Pricing Plans 

Buffer 

Apart from the 14-day free trial pack, Buffer offers three monthly subscription plans – 

  • Pro Plan at $15 per month – This provides access to one user account and 8 social media channels. Although the scheduling option is limited in this plan (only 100 posts per channel), you get access to all integrations and community support. 
  • Premium Plan at $65 per month – This provides all the features in the Pro plan along with an extended scheduling option (2000 posts per social media profile). You also get access to team management tools that are not included in the Pro plan. 
  • Business Plan at $99 per month – This is best for large corporations as it provides access to 25 social media channels with 2000 scheduled posts per profile. Here you can add up to six user accounts to access the complete Buffer toolset. 

Post Planner

Although there is no free trial pack, Post planner offers four incredible subscription plans at the most affordable rates – 

  • Starter Pack – It costs $3 per month with access to 3 social media accounts. You can schedule 300 posts at one time and publish 30 posts per day across all social profiles. 
  • Love Pack starts at $9-$11 per month and is perfect for small businesses. Here, you can connect up to 10 social media accounts, publish 100 posts a day, and schedule 1000 posts at one time. 
  • Guru Pack – Priced at $19-$24 per month. This pack allows the registration of up to 5 team members. You can connect 25 social media profiles, publish 500 posts in a day, and schedule 5000 posts at one time. 
  • Agency Plan – This plan costs $99-$125 per month. This comprehensive plan allows the registration of 12 team members to manage 100 social media profiles. You can publish 200 posts a day and schedule unlimited posts at one time. 

Pros and Cons 

Buffer 

Pros 

  • Efficient in post scheduling and publishing 
  • User-friendly interface with seamless team management feature 
  • Excellent content creation tools 
  • 24/7 customer support 

Cons

  • Offers only 14 days of a free trial
  • Does not offer paid advertising features

Post Planner

Pros 

  • Provides a database for high-performing content to publish
  • Best integrates with Facebook and Twitter
  • Excellent tool to boost social engagement 

Cons

  • Limited integration with other social media networks 
  • Poor customer support 
  • Lacks in-depth analytics in starter packs 

Conclusion – Which is the Best Tool for Social Media Posts?

Both Buffer and Post Planner offer incredible tools to create, schedule, and publish your social media posts. But when it comes to choosing the best tool for social media, we would recommend Buffer. Buffer offers more flexibility when it comes to creating visually stunning content and post scheduling. You can even gain instagram followers for your profiles through this. 

As compared to Post Planner, Buffer provides a powerful customer support facility that takes care of every query at any time. Moreover, it integrates well with most of the popular social media networks. The team management feature is a game-changer for large corporations and marketing companies to manage their social profiles efficiently. 

All these benefits make Buffer better than Post Planner. However, if you are looking for an economical option to manage your social media profiles, Post Planner may be a good choice. The best way to choose among the two is to understand what you want to achieve with these tools. 

Why Branding Should be the Foundation of Your SEO Strategy

Getting people to visit your website is one of the best ways to secure potential customers while penetrating the market to determine your customers’ new trends and preferences. You can get people to visit your webpages if you use the Search Engine Optimization tools. These tools are designed to improve the quality and quantity of traffic to your web pages and websites. These optimization tools target mostly unpaid traffic with little focus on direct or paid traffic. Building your SEO strategy is something not restricted to the IT department. It is a general aspect of the business, especially the marketing department.

Putting in place the right marketing strategies can go a long way in optimizing your web search, especially when you major in branding. Branding is one of the best ways to increase your business popular among people. Once your brand becomes a household name, people will definitely browse through your webpages in search of information regarding your products and services. Search Engine Optimization can also work to increase your brand awareness—the more people who search about your business or organization, the more your brand spreads. When formulating your SEO strategy, you should focus your efforts on branding as the basis of your strategies. You can ask any digital marketing agency and they will certainly agree how critically important branding is.

This article is centered on some of the reasons why you should consider branding as the foundation for your SEO strategy.

Branding can Help with Getting Links

To calculate search engine rankings, Google relies mostly on natural, contextual, and editorially earned links. These links can be earned by increased visits to your website when people read the content and link to it. Despite visiting your page, some people may find it difficult to link to you because of your unpopularity. This can, however, change if they previously heard about you from a different source. Having a reputation for being an influential presence in the given line of goods and services puts you at an advantage of gaining trust with users. People tend to respond differently to you when they know or heard about you. This being the case, they will find it easier to link with you willingly.

Helps Gain Social Shares

The impact of having social shares on your SEO is still a major debate among every SEO Agency on the market. As seen previously in securing links, being familiar helps people to identify with you. This principle can be applied with a huge social following. If you have more shares, it means you are more exposed. Branding helps with getting more social media exposure which means more people get to know more about you. If you have a huge social media following, people will likely visit your pages and link to you.

Branding can also Improve your Click-through Rates

Click-through rates are one of the factors used by Google while calculating search engine ranking. If your site is located at the bottom of the list and people keeping skipping those at the top of the list to click on your site, you are bound to increase your ranking. Branding helps with creating awareness of your presence, with that people are more inclined to click on your site.

With an established brand to help you, people find you easy to trust as an established presence in the niche. Despite low ranking by Google or other sites having more backlinks, the fact that people can identify with you will make them choose you over the other sites.

Helps to Build your Reputation

Your online reputation has a lot to do with your web traffic. Google has recently publicized its Search Quality Rating Guideline. Google raters use these guidelines to assess the quality of pages that are presented on search engine results. This document is designed to provide a deeper insight into what Google terms quality in the web pages and sites. Sites with a higher ranking are those that are ranked specifically by Google.

This document has sections that are focused on the reputation of a site or page. It concentrates on what external and independent sources say about the website. This document advises users to focus solely on external reputable sources going through sources such as news articles, blog posts, magazine article forum discussions, and independent organizations. Branding will help to build your reputation by increasing your recognition from reputable external sources.

Brand Mentions are Important

The updates on Google Panda have incorporated brand mention in the Google search algorithms. Google recently discovered that several people mention brands without linking to them. Google has since decided to take into account these brand mentions by rewarding brands that are trending. These rewards are in the form of higher Google search result rankings. The mention of your brand in news sites can work to your advantage towards boosting SEO.

On certain occasions, people mention brands and link to them. When a user uses your brand name to search for your site and web pages, a strong brand signal is sent to Google.

Download Facebook Content and Upgrade your Business

With around 2.5 billion users, a third of the world’s population, Facebook is by far the most popular social network nowadays. It is a powerful place of opportunities for marketing company development that has made it a real mainstream platform. It’s hard not to find accounts of companies/business people/famous influencers on FB, as it is their hotspot for finding potential customers and the place where the sales funnel is at its peak.

A vast amount of constantly updated content is another reason for users’ active engagement of all ages. Media content, which is one of the most important business content types on FB, has a huge role to play. It is one of the best ways to demonstrate to a target audience what makes your business different, give them something new and valuable, and build a profitable relationship for both parties. FB is full of media content, which in most cases is a storehouse of new knowledge. 

Because of a huge amount of content, it is sometimes worth keeping it off Facebook to maximize the benefits of viewing it. This way, you can study it in detail and conclude in favor of developing your new marketing strategy. 

There are more reasons below that prove why it is advisable to download Facebook video or image content and how it can enhance your business strategy. 

The article includes examples of savers for you to search FB downloaders that will be most handy for you to benefit from social media content.

How to benefit from downloaded content

1. Examine the competitor’s content more profoundly

One of the keys to a prosperous marketing campaign is to analyze the content of a worthy competitor. Thus, you can improve your campaign and develop the right content strategy for your account. A competitor’s informative video can provide you with new business and marketing info, which is also essential for your professional growth.

2. Keep informative content in a safe place

The social network is very flexible, and it’s easy to lose good content. That’s why it’s sometimes a good idea to store helpful content in a trusted gadget folder so that it’s always available when you need to refresh your knowledge.

3. Save UGC to share it on other networks

A business can be considered the most successful if it is not only developed on the FB platform but also has its audience on Instagram, Twitter, etc. Sharing your UGC or other one helps you build trust with your customers, making your business more discoverable and visible.

4. Access stored info anytime and anywhere

The stored content allows you to use it offline — spend your time without the Internet to your advantage. 

How to download content with two advanced ways 

Web-based savers

Online downloaders are handy because they download content quickly and do not require installation. It can be a FB/Insta/Twitter video downloader, etc. To use online savers, you should only connect to the Internet, load a downloader page and insert a video address to download it on a device.

Concerning FB media content uploaders, you may explore some online savers and search FB downloaders you prefer more: FB down, Getfvid, Downvids, Savefrom, Keepvid, Keepoffline. All of them save videos online via video address insertion.

Mobile apps

Apps for video saving are more suitable for constant downloads to iPhone or Android. They need to be installed, and some of them require signing in — for example, the Fastvid app for Android or MyMedia for iPhone. 

The first one operates in much the same way as web-based savers; the second one is not a direct downloader, but it uses other services to save content to a gallery.

NB: a screen recording function is also available, but the video quality will be poor, and it is unlikely to be convenient for frequent viewing.

Conclusion

One important thing to remember when downloading content: if you share stored content on the Internet, always link or tag the content author, or you will be breaking copyright law. Also, using the downloaded video for profit is prohibited.