Simple Ways to Increase the Views of Your Video on YouTube

In order for your YouTube channel to become popular, increase the number of your target audience and, accordingly, significantly increase your profits, you need to know the basic rules of promotion of your resource. Carrying out these actions will allow you to quickly increase the number of viewers and bring your business to a new, higher level.

The Influence of the Number of Video Views on the Popularity of the Channel

The specifics of YouTube is that the popularity of the channel on this video hosting directly depends on the viewability of the videos, each of which differs in duration. What matters for the promotion of the channel is how much time viewers spend on it.

When putting the video in a certain position in the YouTube ranking, 2 indicators are analyzed: the number of viewers who saw the video, and the duration of video viewing. A high level of these two factors allows the youtube channel to take a high position at the top.

What Actions Help to Increase Views on YouTube

Even the availability of quality content and its regular updates do not always help to bring your channel to a high level on YouTube if you do not use certain methods to increase views on this resource. Promoting videos on the first positions of the trends contributes to several effective techniques, each of which has features listed below.

Creating Quality Content

The first thing you need to emphasize when promoting your channel on YouTube is high-quality content. The content of the videos should be superior to similar video content. Despite the fact that there are many dishonest ways to promote your channel today, experts recommend abandoning them in favor of better content. Creating and posting quality videos promotes the fast engagement of YouTube users and increases the number of subscribers.

Along with Google, YouTube also belongs to the category of search engines. Therefore, increasing the target audience is directly dependent on providing relevant, high-quality content. YouTube and Google function on an identical principle. To satisfy viewers’ interest, you need to know what topics they are currently interested in and create content “tailored to the audience.”

Creating Playlists, Arranging Videos

Despite the simplicity of this method and its proven effectiveness, not everyone uses it. Initially, it is recommended to create thematic playlists, the content of which is connected by a single storyline. To increase the effectiveness, videos should be placed in ascending order – in the direction from standard to the best and most popular. In most cases, users view videos in this order. Therefore, viewers’ interest increases with each successive viewing of the video.

The Benefits of this Action:

  • The number of views increases not only for the interesting videos but also for the less impressive ones.
  • Users view all the videos in the playlist. This contributes to the retention of the target audience of your YouTube channel and serves as an effective method of increasing its position in the rating for a minimum period of time.

During the use of this technique, it is necessary to take into account that videos that continue previous videos by plot do not require a standard introduction and the presence of inserts. The new content should be worked through immediately. Users should have no difficulty moving from the previous video to the next.

Title and Preview

The attention of new users can be attracted by interesting headlines, attractive thumbnails – previews. When working through this factor, there are four rules to follow:

1.         Pay sufficient attention to the creation of the main image. It should be bright, engaging, reflect the essence of the video, be related to the content because if the title of the video does not match its content, viewers will lose interest in such a channel and will no longer go to him.

2.         Make sure that the meaning of the title and preview coincide. The relationship between the title of the YouTube video and the image that represents it creates a kind of intrigue for the audience. It is important to place in the preview a certain detail that will arouse the audience’s interest and make it clear that watching the full video will reveal the essence of the preview.

3.         Check how the preview and title text look when using different gadgets: computers, tablets, phones. Sometimes the title of a video clip and its splash screen on a smartphone screen looks low-quality. At the same time, when viewing the same title and preview on a computer, such problems may not arise.

Evaluate the results and adjust subsequent tactics accordingly. The effectiveness of your YouTube channel’s headlines and previews can be determined through the YouTube Analytics service.

Competent presentation of content and its high quality combined can quickly increase the number of subscribers in a short period of time.

Collaborating With Other Writers

Conflicts with other bloggers just because of the matching nature of the video is the wrong tactic. To increase the number of views of your YouTube videos, you need to implement the idea of collaboration that allows for mutual benefits. Expanding audience reach and increasing content value are the main goals of content marketing on YouTube.

The presence of competitors does not create risks for the owner of the YouTube channel. But as long as quality, interesting content is provided. Creating shared video content positively reflects on the reputation of the channel. As an alternative option of cooperation with other bloggers, you can appear in their videos as a guest, which will not only draw attention to yourself but also allow you to promote your channel on YouTube.

Interaction with other channel owners can be fruitful if you perceive them as colleagues rather than competitors.

The Importance of the Last Minutes of Videos and Final Splashes

The last-minute of a video should remind users who have viewed your material to check out previous videos. Referring the audience back to previous works increases interest in a particular channel’s content.

After saying goodbye to the audience, you need to extend the audio track for about 10-20 seconds. This will delay the users’ interest in the content and the channel respectively.

It is advisable to place links to other themed videos on the final splash page. Such tactics perform the function of a trigger – it motivates users to watch other material on the same blogger’s resource. Otherwise, after watching the video, the viewer simply closes it and leaves the channel.

You can also place links to your other YouTube channels on the final splash screen. Such action contributes to increasing the time of audience retention, increasing the popularity of the resource.

Generation of Headlines Taking into Account Key Queries

Similar to the Google search engine, it is advisable to generate titles for YouTube videos based on keywords. You should pay attention to thematic queries that have long tails. If there is one basis, they should have different branches. When creating titles of video clips, it is the basis of thematic queries that should be taken into account.

For example, if you want to make a video clip on a particular topic, you should enter the expected title into the search box and then analyze the list of queries. With that information in mind, a relevant, engaging title can be generated. An analysis of competitors’ YouTube channels also helps a lot when creating video titles.

Synchronous Work of All These Methods

Each of the above methods has undeniable advantages, as well as a proven ability to promote channels on YouTube. But the simultaneous use of all these methods of promotion on the service YouTube increases the likelihood of rapid withdrawal of their site on the high positions of the top.

The considered material is presented on the basis of the analysis of popular YouTube video hosting channels, as well as taking into account the recommendations of their owners. Following these tips leads to a guaranteed increase in the audience and a rapid increase in profits from running a channel on the popular service YouTube.

8 SMS Marketing Tips to Use to Avoid Annoying Your Customers

These days, it’s no longer a question of whether or not you should use SMS as part of your marketing, but rather how you should use it.

SMS marketing can be an extremely effective way of engaging your customers. However, if you want to create loyalty and engagement, and avoid annoying your customers, there are certain best practices that you should follow.

Read the rest of this article to discover some of the most important SMS marketing trends that will help you get more from your marketing campaigns without getting on your customers’ bad side.

1. Get Permission First

I’m sure you’ll agree that there’s nothing more annoying than receiving promotional messages you didn’t sign up for – worse still, with informational offers that aren’t even relevant to you.

In fact, receiving texts without permission is not only annoying, but it’s also illegal in many states. Marketers need to comply with state and local regulations, as well as wireless carriers’ messaging policies in order to ensure that their messages are delivered to subscribers who are willing to receive them.

You must obtain consent first via an opt-in form to make sure that you only send messages to people who have knowingly agreed to receive your promotional texts. Remember, that marketing and finance violations are seen as some of the most serious offenses under U.S federal law with violators facing a minimum of 1 year of jail time and a $2,500 fine.

Once you have their express written consent, then you can proceed with your text message marketing campaign.

Using opting forms is one of the best ways to obtain consent from subscribers, but there are also other methods, such as using an SMS keyword or phrase that customers can text to subscribe to any future messages from your business.

In addition to getting permission, you must also provide your subscribers with a simple and clear way to opt-out of receiving your text messages.

This will help to keep everyone happy with your brand and avoid annoying potential customers who, even though they want to leave your SMS list, may still be interested in connecting with your brand and other channels, such as your blog, social media, email, etc.

So make sure your subscribers know they can unsubscribe anytime they want to. You can include this information in your auto-confirmation message, and you should also include unsubscribing instructions in any of your advertisements.

This can be as simple as adding “Text STOP to unsubscribe”, but it will go a long way toward helping you establish credibility and trust with your audience.

Only Send Messages to People Who Signed Up Organically

Some of the reasons subscribers might choose to opt into your SMS list include:

  • A flash sale or promotion
  • Weekly discounts
  • A “Back in stock” notification for a specific product/service
  • Customer support
  • An event reminder
  • Abandoned cart notifications
  • A launch of a new product/service

… and so on.

Whatever the reason, you can motivate people to opt-in to receive texts from your business. So you never have to send unsolicited text messages. 

2. Set Expectations Early

The next step toward avoiding annoying customers with your SMS messages is to set expectations on what they will receive – and then keep that promise.

Whenever introducing a new channel into your digital marketing strategy, you must always begin with proper channel management. If you start off by sending messages to people that haven’t signed up and don’t want your messages, then your SMS marketing campaign may be only causing harm to your brand’s reputation.

Begin managing your SMS marketing strategies effectively from the start by ensuring that all who are receiving messages have given explicit permission to receive those messages.

Once you’ve determined what recipients can expect, you must be consistent in the number of SMSes you send.

It’s true that you may want to do everything you can to avoid spamming your subscribers, but customers respond well to consistent messaging, and if you send too few messages, people might forget why they signed up to your list in the first place.

This means that when they eventually hear from you, it will seem like the text is coming out of the blue, which could potentially make your message unwelcome.

That’s why it’s important to set a regular schedule and maintain consistency with your texts.

The best practice is to send between 2 and 4 texts each month. But, your business might need to send multiple texts each week, or even daily. Find what works best for your audience, industry, and business.

For instance, an SMS marketing strategy for a church might include sending weekly reminders of when the church services take place. However, a marketing campaign for a Forex Signals Service requires sending multiple SMS messages each day.

You can experiment and test to find the optimal texting frequency for your business.

The most important thing is to be upfront with your subscribers so they know what to expect with regard to your SMS frequency – and then stick to it. For example, the team at im-a-puzzle asks their users if they would like daily or weekly notifications for their jigsaw puzzles of the day. This manages expectations and drives engagement.

3. Send Original Content

One of the main reasons why people unsubscribe from a brand’s text messages is the type of content being sent.

You need to keep things fresh and send original content that speaks your audience’s language in the right format if you want to retain and grow your subscriber list.

When using text messages as part of your marketing campaign, it can be frustrating having to deal with character limits, and you may be tempted to shorten some words in order to save space. But, this is often at the expense of clarity and professionalism.

For instance, take a look at the two text messages below:

  • Go2 Tom’s 2day 4 a gr8 deal! Sho this text for 25% off your meal. 
  • Visit Tom’s today for a great deal! Show this text for 25% off your meal.

Instead of getting frustrated with character limits, use them as a powerful tool to help you sharpen your marketing message.

And, if you absolutely must have more space, you can use MMS which allows you to use up to 1,600 characters!

Never Send the Same Message Twice

One of the reasons text messaging is so effective is that it often creates a sense of urgency. If you are promoting an offer, and the recipient of your SMS message knows that the offer is only available for a limited time, there is a high chance that you will experience an increase in sales.

But, if you keep sending the same promotional text, again and again, people will stop responding to your offers with enthusiasm.

Many of them will get bored, and even annoyed, and you may experience an increase in your unsubscribe rate.

That’s why you must ensure that each of your text marketing campaigns is creative and unique with engaging, original content.

4. Get Your Timing Right

Timing is crucial for bulk text messaging campaigns. There is no faster way to annoy customers than by sending promotional texts at inappropriate times – and when customers are annoyed, it’s all too easy for them to unsubscribe from your SMS messaging.

As long as your text messages are aligned with the subscriber’s expectations, you won’t go wrong by keeping them within reasonable business hours. To better manage customer information, you might want to invest in customer database software

Also, there’s no point in sending messages to your customers at a time when they cannot take immediate action or respond to your offer.

So, it’s in the interests of both common sense and common courtesy to schedule your SMSes at reasonable hours.

Here are some additional tips to help you send messages at the right time:

  • Don’t Text Too Early: If the person hasn’t had their cup of coffee, you’re not likely to get the desired response from them.
  • Don’t Text Too Late: If they are relaxing or already asleep, they will be annoyed by your interruption.
  • Don’ts Text During Peak Hours: Avoid sending messages when your subscribers are likely to be overwhelmed or doing other activities.
  • Don’t Text during Weekends: Studies have shown that sending messages during weekends leads to a higher unsubscribe rate.

5. Incorporate Personalization

Personalization is yet another common characteristic that forms the backbone of the most successful marketing campaigns, including social media, email, content, and text marketing campaigns.

One study shows that customers are 78% more likely to make repeat purchases if the brand provides them with targeted, personalized offers.

By incorporating personalization into your strategy, you’ll be able to improve your campaigns. You can leverage the use of mass marketing that SMS marketing provides, together with the advantage of one-on-one communication.

You can capitalize on this by including features like segments and custom fields to help you send more relevant texts to your subscribers.

It’s also easy-to-use platforms like Zapier to integrate your SMS software with your existing marketing tools to make it easy for you to send everything from SMS shipping updates to abandoned cart text messages, and much more.

There are a lot of really useful integrations that can help combine your SMS marketing with other parts of your digital marketing channel. Easily integrate SMS with social networks, email, and even project management tools.

In addition to integrations, you should also consider adding links to your SMS messages that can lead them to learn more about your brand and its offerings. You can use webinar hosting software to create short webinars that subscribers can click to via a link in an SMS message.

Then they might be brought to your business YouTube channel where they can watch the webinar to learn more about the brand, subscribe to your channel, or share your content on any number of social networks.

6. Comply with Legal Requirements

Getting consent from your subscribers isn’t the only legal requirement to consider. You also need to add in necessary disclaimers when sending SMS text messages.

Before the advent of smartphones, there was an all too real fear that text messages would incur charges. However, today’s subscribers are unlikely to receive charges for any of your text messages thanks to the unlimited data and texting plans currently available.

Having said that, it’s still best practice (and a legal requirement) to include this disclaimer anyway. So make sure you comply with industry regulations by including the following information:

  • The frequency with which you plan to send messages to subscribers (for example, “You may receive up to 6 messages/month”).
  • Text message and data rates may apply
  • Link to your Privacy Policy, as well as your Terms and Conditions
  • Information on how to unsubscribe (e.g. “Reply STOP to unsubscribe, or HELP for help”).

Most marketers overlook this, but it’s important to familiarize yourself with all applicable laws and regulations as this will save you a lot of stress down the line.

If you’re unsure about the requirements in the areas where you operate, it’s a good idea to consult with a legal professional.

7. Add Immense Value

The best way to ensure the success of your SMS marketing campaign (and avoid annoying your customers) is to focus on adding value to your messages.

In other words, make every text worthwhile.

So, instead of blasting subscribers with the same ad each week, do your best to focus on “SMART” marketing, which entails making sure that each offer is:

  • Specific;
  • Measurable;
  • Actionable;
  • Relevant; and
  • Timely.

You can share a wide range of content, such as discounts, sales, exclusive savings, event alerts, important announcements, and a variety of other useful information. Or you can add your sales proposal to really paint the picture for customers.

You might also consider layering in photos, videos, and other rich media to diversify your content offerings and maintain high audience engagement levels.

When sending images, make sure that they’re engaging and add real value to your email. You might consider transforming basic images into memes or using a graphic design program to watermark the images and add a layer of professional quality that your competitors are lacking.

By adding lots of value in this way, you decrease the likelihood that your subscribers might want to unsubscribe from your SMS list.

Consider Adding Exclusivity

While on the subject of adding value, it may be a good idea to add an element of exclusivity to your SMS marketing campaign.

When someone subscribes to receive your text messages, they are giving you access to a direct and personal way of reaching them.

This means that rather than including the same old recycled promotions that are in your Instagram account, Facebook Page, email, and other marketing channels, you should rather try to create exclusive content for your SMS list to give them more incentives to sign up.

For instance, you might offer early access to specific discounts and sales only to your SMS subscribers, which makes it more likely that customers who want first dibs on such promotions will sign up for your SMS list.

8. Be Responsive

If you plan to offer two-way messaging for sales or customer service, then you need to make sure you’re responsive.

Remember, this communication platform delivers messages instantly. According to recent reports, up to 20% of people read text messages within a minute of receiving them, and 90% within 3 minutes.

As part of your effort to be more responsive, you might set availability for a specific number of hours each week to see how you and your team manage.

From there, you can work on expanding the hours. The point here is to not overcommit in the beginning so you avoid disappointing your customers.

Conclusion

SMS marketing doesn’t have to be hard. All you need is to follow the best practices outlined in this article and avoid the common mistakes that tend to annoy customers.

Also, make sure you use a reliable SMS partner that is trustworthy and affordable.

Armed with this knowledge (and the right SMS service provider company), you will be well on your way to running successful SMS marketing campaigns that boost engagement and create loyalty among your audience.

Over to you. Which of the marketing tips in this article do you find the most appealing? Share your thoughts in the comments below!

Ron Stefanski is a website entrepreneur and marketing professor who has a passion for helping people create and market their own online business.  You can learn more from him by visiting OneHourProfessor.com

You can also connect with him on YouTube or Linkedin.

4 Benefits of Social Media for Business

Nowadays, your business depends on customers who are only satisfied with a brand when they have researched it thoroughly on social media. This means that social media is no longer an option, rather, it is a necessity. Social media helps in reaching out to your customers in your unique way. You don’t just promote your business on social media, you create a family where all your followers feel like they are a part of something big. Here are the 4 biggest benefits of social media for business. 

1. Business Analytics

You can learn the normal daily or monthly activity of your customers on social media platforms through the analytics that these platforms provide for businesses. With artificial intelligence, many of them have improved their analytics. Now they can tell you about which customers turned into leads, what’s your competition doing, and perform sentiment analysis. 

Sentiment analysis gives an overall analysis of how your customers are reacting to your posts. Social competition analysis lets you know how your competition is using social media to promote their business. If you notice that their Facebook ads are working better than yours, you could strategize a whole new campaign to get or stay ahead of them.

2. Brand Awareness

Social media is a great way to tell your customers what your business is all about, and what your values are. The first thing you want is for the customer to be able to identify you.  Create a unified look throughout all the social media platforms, and that consistency will make your brand seem familiar. Use the same logo, the same set of colors, and even the tone of your language in posts and stories, and it will create the look that everyone will identify your brand with. 

Follow a set of values and stick to them. You can easily fall prey to following trends on social media, but not all trends need to be followed. Social media is the best way to create brand awareness by being consistent on all platforms. 

3. Generate Leads

Social media generates leads way better than traditional marketing campaigns. Everyone uses social media! Someone checking out your social media ads or following a link from your story are all possible leads. The trick here is to work on the digital marketing strategies and ensure that all your promotions and advertisements are on multiple platforms. This way, you’ll be able to generate lots of leads because you are ensuring visibility. A good social media marketing campaign is one communicating directly with the followers, using a great hashtag, and creating a follow-up plan like posting testimonials.

4. Customer Service

Social media platforms help you address any queries your customers may have and resolve them. If someone has an issue with their product delivery and they post about it and tag your business page, you can communicate with them about mitigation strategies for the incident. In this way, social media also helps you inform a wider audience that you care about your customers. 

Social media platforms have designed their analytics around businesses. You can use their new features to your benefit and ensure that you use social media to attract new customers and engage existing ones. Social media provides you with a great way to make your customers into a community. When they interact with each other, and you, you will learn more about how you can improve your business.

Buffer vs Post Planner: Best Tool for Social Media Posts

If you are an entrepreneur with a digital business, you most likely will need a social media management tool to optimize your social profiles. Buffer and Post Planner both are popular social media management tools. Both tools provide an intuitive and easy-to-use interface that comes with a variety of features. 

They offer services such as post scheduling, content creation, and data analytics, which helps to grow popularity and get instagram followers. Thus making it challenging for professionals and businesses to pick the right option for their social media management. 

In this blog, we will provide you with an in-depth review of both Buffer and Post Planner. This will help you decide which tool is best suitable for you. 

Overview 

Buffer 

Buffer is the most efficient tool for content creation. It is perfect for bloggers and small businesses who want to enhance their online visibility. Buffer provides a wide range of amazing graphic designs, visual cues, and images that help to get more engagement. Besides this, Buffer also helps in scheduling and publishing content with complete automation for all social media platforms. 

The best part about Buffer is that it has a well-organized user-friendly interface that provides straightforward navigation. You also get access to a data analytics tool that provides information about all metrics that impact your social media performance. 

Post Planner

Post Planner is an excellent social media marketing tool for managing social media campaigns. It offers an intuitive interface that allows content managers and entrepreneurs to create, schedule, and publish content regularly on all social media networks. 

Post planner also offers a wide range of tools that help to optimize your social media profiles. Thus helping you grow popularity and gain more engagement. Its automated post-scheduling tools help in updating your social media feed with constant streams of content.

Product Features 

Buffer 

The first striking thing about Buffer is that it is compatible with all the popular social media networks such as Facebook, Instagram, Twitter, Linked In, and many more. It also integrates well with third-party applications that offer content creation tools. Talking about content creation, Buffer has a tool called ‘Pablo’ which helps to design amazing graphics and visual cues within a few seconds. 

Post scheduling tools are another feature of Buffer that helps to organize your posts and schedule them in advance for each social media profile. It provides a content calendar where you can customize and color code posts so that it is easy to review. 

Besides this, Buffer also offers two excellent sets of tools – data analytics and team management. Data analytics provide deep insights into your performance rate and audience engagement. This helps in building sound marketing strategies to grow popularity. 

The team management tool provides a platform for all team members to coordinate and work efficiently. They can plan content, schedule posts, get feedback and save drafts for approvals. 

Post Planner

Post Planner also provides similar features as Buffer. Here, you can get access to a social media publishing calendar that is fully customizable to suit your needs. With this tool, you can publish posts when your audience is most active. This helps to get more engagement on your social media profile. Post planner also helps in optimizing your posts for all social media networks especially Facebook and Twitter. 

Post Planner’s database offers a library of top-performing content for any keyword or hashtag. You can use relevant content from this database and publish it on your social media profiles to keep the audience engaged. In addition to finding relevant content, you can use the feature called ‘Status Idea Engine’ to publish quick status updates. 

A unique feature of Post Planner is that it allows you to post both links and images on your feed. You can even post a link as an image to maximize the call-to-action and lead generations. 

The data analytics tool provides a detailed analysis of your profile that can help to target the right audience. It also provides the time-zone conversion tool, with which you can seamlessly cater to the international customer base. 

Pricing Plans 

Buffer 

Apart from the 14-day free trial pack, Buffer offers three monthly subscription plans – 

  • Pro Plan at $15 per month – This provides access to one user account and 8 social media channels. Although the scheduling option is limited in this plan (only 100 posts per channel), you get access to all integrations and community support. 
  • Premium Plan at $65 per month – This provides all the features in the Pro plan along with an extended scheduling option (2000 posts per social media profile). You also get access to team management tools that are not included in the Pro plan. 
  • Business Plan at $99 per month – This is best for large corporations as it provides access to 25 social media channels with 2000 scheduled posts per profile. Here you can add up to six user accounts to access the complete Buffer toolset. 

Post Planner

Although there is no free trial pack, Post planner offers four incredible subscription plans at the most affordable rates – 

  • Starter Pack – It costs $3 per month with access to 3 social media accounts. You can schedule 300 posts at one time and publish 30 posts per day across all social profiles. 
  • Love Pack starts at $9-$11 per month and is perfect for small businesses. Here, you can connect up to 10 social media accounts, publish 100 posts a day, and schedule 1000 posts at one time. 
  • Guru Pack – Priced at $19-$24 per month. This pack allows the registration of up to 5 team members. You can connect 25 social media profiles, publish 500 posts in a day, and schedule 5000 posts at one time. 
  • Agency Plan – This plan costs $99-$125 per month. This comprehensive plan allows the registration of 12 team members to manage 100 social media profiles. You can publish 200 posts a day and schedule unlimited posts at one time. 

Pros and Cons 

Buffer 

Pros 

  • Efficient in post scheduling and publishing 
  • User-friendly interface with seamless team management feature 
  • Excellent content creation tools 
  • 24/7 customer support 

Cons

  • Offers only 14 days of a free trial
  • Does not offer paid advertising features

Post Planner

Pros 

  • Provides a database for high-performing content to publish
  • Best integrates with Facebook and Twitter
  • Excellent tool to boost social engagement 

Cons

  • Limited integration with other social media networks 
  • Poor customer support 
  • Lacks in-depth analytics in starter packs 

Conclusion – Which is the Best Tool for Social Media Posts?

Both Buffer and Post Planner offer incredible tools to create, schedule, and publish your social media posts. But when it comes to choosing the best tool for social media, we would recommend Buffer. Buffer offers more flexibility when it comes to creating visually stunning content and post scheduling. You can even gain instagram followers for your profiles through this. 

As compared to Post Planner, Buffer provides a powerful customer support facility that takes care of every query at any time. Moreover, it integrates well with most of the popular social media networks. The team management feature is a game-changer for large corporations and marketing companies to manage their social profiles efficiently. 

All these benefits make Buffer better than Post Planner. However, if you are looking for an economical option to manage your social media profiles, Post Planner may be a good choice. The best way to choose among the two is to understand what you want to achieve with these tools. 

Why Branding Should be the Foundation of Your SEO Strategy

Getting people to visit your website is one of the best ways to secure potential customers while penetrating the market to determine your customers’ new trends and preferences. You can get people to visit your webpages if you use the Search Engine Optimization tools. These tools are designed to improve the quality and quantity of traffic to your web pages and websites. These optimization tools target mostly unpaid traffic with little focus on direct or paid traffic. Building your SEO strategy is something not restricted to the IT department. It is a general aspect of the business, especially the marketing department.

Putting in place the right marketing strategies can go a long way in optimizing your web search, especially when you major in branding. Branding is one of the best ways to increase your business popular among people. Once your brand becomes a household name, people will definitely browse through your webpages in search of information regarding your products and services. Search Engine Optimization can also work to increase your brand awareness—the more people who search about your business or organization, the more your brand spreads. When formulating your SEO strategy, you should focus your efforts on branding as the basis of your strategies. You can ask any digital marketing agency and they will certainly agree how critically important branding is.

This article is centered on some of the reasons why you should consider branding as the foundation for your SEO strategy.

Branding can Help with Getting Links

To calculate search engine rankings, Google relies mostly on natural, contextual, and editorially earned links. These links can be earned by increased visits to your website when people read the content and link to it. Despite visiting your page, some customers may find it difficult to identify you because your brand is not clear. This can, however, change if they previously heard about you from a different source. Having a reputation for being an influential presence in the given line of goods and services puts you at an advantage of gaining trust with users. People tend to respond differently to you when they know or heard about you. This being the case, they will find it easier to link with you willingly.

Helps Gain Social Shares

The impact of having social shares on your SEO is still a major debate among every SEO Agency on the market. As seen previously in securing links, being familiar helps people to identify with you. This principle can be applied with a huge social following. If you have more shares, it means you are more exposed. Branding helps with getting more social media exposure which means more people get to know more about you. If you have a huge social media following, people will likely visit your pages and link to you.

Branding can also Improve your Click-through Rates

Click-through rates are one of the factors used by Google while calculating search engine ranking. If your site is located at the bottom of the list and people keeping skipping those at the top of the list to click on your site, you are bound to increase your ranking. Branding helps with creating awareness of your presence, with that people are more inclined to click on your site.

With an established brand to help you, people find you easy to trust as an established presence in the niche. Despite low ranking by Google or other sites having more backlinks, the fact that people can identify with you will make them choose you over the other sites.

Helps to Build your Reputation

Your online reputation has a lot to do with your web traffic. Google has recently publicized its Search Quality Rating Guideline. Google raters use these guidelines to assess the quality of pages that are presented on search engine results. This document is designed to provide a deeper insight into what Google terms quality in the web pages and sites. Sites with a higher ranking are those that are ranked specifically by Google.

This document has sections that are focused on the reputation of a site or page. It concentrates on what external and independent sources say about the website. This document advises users to focus solely on external reputable sources going through sources such as news articles, blog posts, magazine article forum discussions, and independent organizations. Branding will help to build your reputation by increasing your recognition from reputable external sources.

Brand Mentions are Important

The updates on Google Panda have incorporated brand mention in the Google search algorithms. Google recently discovered that several people mention brands without linking to them. Google has since decided to take into account these brand mentions by rewarding brands that are trending. These rewards are in the form of higher Google search result rankings. The mention of your brand in news sites can work to your advantage towards boosting SEO.

On certain occasions, people mention brands and link to them. When a user uses your brand name to search for your site and web pages, a strong brand signal is sent to Google.

Download Facebook Content and Upgrade your Business

With around 2.5 billion users, a third of the world’s population, Facebook is by far the most popular social network nowadays. It is a powerful place of opportunities for marketing company development that has made it a real mainstream platform. It’s hard not to find accounts of companies/business people/famous influencers on FB, as it is their hotspot for finding potential customers and the place where the sales funnel is at its peak.

A vast amount of constantly updated content is another reason for users’ active engagement of all ages. Media content, which is one of the most important business content types on FB, has a huge role to play. It is one of the best ways to demonstrate to a target audience what makes your business different, give them something new and valuable, and build a profitable relationship for both parties. FB is full of media content, which in most cases is a storehouse of new knowledge. 

Because of a huge amount of content, it is sometimes worth keeping it off Facebook to maximize the benefits of viewing it. This way, you can study it in detail and conclude in favor of developing your new marketing strategy. 

There are more reasons below that prove why it is advisable to download Facebook video or image content and how it can enhance your business strategy. 

The article includes examples of savers for you to search FB downloaders that will be most handy for you to benefit from social media content.

How to benefit from downloaded content

1. Examine the competitor’s content more profoundly

One of the keys to a prosperous marketing campaign is to analyze the content of a worthy competitor. Thus, you can improve your campaign and develop the right content strategy for your account. A competitor’s informative video can provide you with new business and marketing info, which is also essential for your professional growth.

2. Keep informative content in a safe place

The social network is very flexible, and it’s easy to lose good content. That’s why it’s sometimes a good idea to store helpful content in a trusted gadget folder so that it’s always available when you need to refresh your knowledge.

3. Save UGC to share it on other networks

A business can be considered the most successful if it is not only developed on the FB platform but also has its audience on Instagram, Twitter, etc. Sharing your UGC or other one helps you build trust with your customers, making your business more discoverable and visible.

4. Access stored info anytime and anywhere

The stored content allows you to use it offline — spend your time without the Internet to your advantage. 

How to download content with two advanced ways 

Web-based savers

Online downloaders are handy because they download content quickly and do not require installation. It can be a FB/Insta/Twitter video downloader, etc. To use online savers, you should only connect to the Internet, load a downloader page and insert a video address to download it on a device.

Concerning FB media content uploaders, you may explore some online savers and search FB downloaders you prefer more: FB down, Getfvid, Downvids, Savefrom, Keepvid, Keepoffline. All of them save videos online via video address insertion.

Mobile apps

Apps for video saving are more suitable for constant downloads to iPhone or Android. They need to be installed, and some of them require signing in — for example, the Fastvid app for Android or MyMedia for iPhone. 

The first one operates in much the same way as web-based savers; the second one is not a direct downloader, but it uses other services to save content to a gallery.

NB: a screen recording function is also available, but the video quality will be poor, and it is unlikely to be convenient for frequent viewing.

Conclusion

One important thing to remember when downloading content: if you share stored content on the Internet, always link or tag the content author, or you will be breaking copyright law. Also, using the downloaded video for profit is prohibited.