Google BERT, Translation, and Small Business SEO and Marketing

Google BERT was integrated into the search engine algorithms in November of 2019 and is purported to be so revolutionary that it will directly impact a full 10% of all search results. Google BERT is not something that everyone has been following closely, but virtually all SEO experts have experienced the direct results of BERT whether they know it or not.

Not only was the May 2020 Google update directly related to BERT, but SEO experts should look for an increasing number of changes to the Google SEO algorithms as BERT is more fully integrated into search.

This will likely be extended even further as BERT is integrated more heavily in the analysis from the Google spiders and bots and making it more capable of “reading” and “understanding” website content in a way more similar to humans.

BERT stands for Bidirectional Encoder Representations from Transformers and it has revolutionized searches online, translation and will soon reach directly into the realm of websites.

Google BERT and Its Background In Translation

BERT is built on the back of the transformer, which is a neural network architecture created for NLP or natural language processing. BERT has thoroughly beaten more traditional NLP models in both English to French and English to German translation tasks.

One additional standard is the Stanford Question Answering Dataset (SquAD) which is made up of questions to determine the NLP capacity, BERT even surpassed human accuracy rates, scoring 93.2% accuracy where human translations scored 91.2%.

Does this mean that human translators will soon be left by the wayside? While that day may eventually come around, at present machine translation is still severely restricted, most notably in areas like figurative speech and localized vernacular and expressions.

While it presently works very well for translating large volumes of data, post-edited machine translation, or PEMT, or more specifically, human translators are still necessary to finalize the translation.

BERT was released as open-source long before it was introduced into the actual search engines. While there has been amazing progress in some areas by such prestigious Ivy League universities as Cornell, at the end of the day, humans still seem far more capable of providing translation services that are more accurate and complete. In terms of search engine optimization, however, as may have been noted during the May 2020 Google updates, BERT will soon revolutionize search engine optimization or SEO and the approach to small business marketing online.

Google Bert and Its Impact On SEO

Google has estimated that the BERT updates will directly impact 10% of all search engine results, and while important, that is only a part of the outcome that is relevant to small businesses and SEO experts. The latest Google updates have caused many SEO professionals to reconsider how they do business and website owners to rethink their content marketing campaigns.

BERT is exceptionally adept at “understanding” language more similar to humans and as such, makes it much more capable in determining the search intent of people using the search engine. Google was quick to take advantage of this, not only in terms of the actual search results but also through the inclusion of additional “features” on the search page.

Among the many features of Google are paid advertisements, of course, reviews, featured snippets, the knowledge panel, related questions and other inclusions that make it substantially more busy for the searchers, and also more competition even for the top ranking websites.

There were some types of websites that have experienced more radical results from the BERT implementation. There is a complete list on the Search Engine Journal website where it notes that among them were sites focusing on history, natural and traditional medicine, news, music and entertainment; and perhaps most notably here, for small businesses and local business websites.

What Google BERT Means For Small Business

There is a page called SE Roundtable that lists all of the ongoing Google Updates and reports extensively on their impact on various websites. Of particular interest is one conversation pertaining to the May 2020 update and the apparent presence of a “bug” in the update that created adverse results for many local small businesses.

There seems to have been some speculation that this bug was specifically limited to local car dealerships, though further testimony from numerous SEO experts clearly showed that this bug was in fact not ultimately a bug and proved detrimental to a great many local business interests.

While this has been largely sorted out, it would appear that the stabilization of localized search results was as much a result of continued and deeper integration of BERT into the search engine algorithms and others were the result of changes in the practices of SEO for many of these local small businesses.

The Future of BERT and Small Business SEO

Many people have questioned how they can optimize their website content in order to maximize the benefits from the Google BERT updates. Perhaps one of the most wonderful things about the future of SEO and local business content marketing online, is that there is no need to optimize content for BERT.

Small businesses and SEO experts alike need to rethink their content marketing but for their readers and not for the search engines. If there is any tactic that would benefit in terms of SEO, it would be query-related content.

Search engine queries are the actual words, phrases, and questions being asked on the search engines. For the sake of brevity, the results from AhRefs will be considered, where they list four different and distinct types of search engine queries.

What Are The Different Types of Search Engine Queries?

  • Navigational search engine queries
  • Informational search engine queries
  • Commercial Investigative search engine queries
  • Transactional search engine queries

Navigational search engine queries are where the searcher is merely looking for a URL or universal request location, more commonly known as a website address. These should not be mistaken for transactional search queries where the searcher is seeking out directions to a particular store in order to make their final purchase. These results should also be fairly common to the website and not require any specific focus by either SEO experts or the small business online operations.

Informational search engine queries are just that, used by viewers who are seeking out specific information. Some of these informational queries will be immediately answered in one of the many search engine features that were noted before.

If someone searches for the current time in New York City, for example, the answer will come up immediately on the SERP and there is no reason for the search to progress any further. These types of informational queries have a very low click-through rate and focusing on these types of queries is not likely to result in any increased website traffic.

The SEO expert should determine what the common and relevant queries are being searched in any given area, and the small business should focus on an international, multilingual approach to providing answers to those queries in their content marketing campaigns.

The content should then focus on providing meaningful and relevant resolutions for these queries. Ideally, the content should point to the fact that their product or service offers a viable answer to the question being asked. This process should ultimately direct the potential customer into a sales funnel.

Commercial investigative search engine queries are those where the searcher needs to find a particular service or product but have not yet determined the best products or services to meet their needs. This is where queries such as “what are the best translation company online” and similar questions will be asked of the search engines. These types of queries are why the SEO experts and small businesses may want to focus on “listicles” and other review type content for their site.

These types of viewers are the ones that are ready to purchase and who can be more easily directed to a well-planned sales funnel on the website. Look for this type of content to become increasingly popular and common for increasing rankings on the SERP, especially if it keeps the readers on the page long enough to read the entire article. This on-page time will be an increasingly important part of the new ranking factors by Google. SEO experts and small business owners should focus this content on overcoming any objections and leading the reader and soon-to-be consumer to the sales page or the buy now buttons.

Transactional search engine queries are those where the viewer knows the product or service they will be purchasing and are looking for the best price or location to purchase that product or service.

Conclusion:

In the near future, look for the quality of content and the ability of content to directly answer search queries to become increasingly important as opposed to a focus on keyword content. On a side note, albeit a very important one; look for website translations and other multilingual marketing tactics to expand as we expand into a more global digital environment and people recognize the ability to gain tens of millions of viewers with very little direct competition.

How to Recover Deleted Files from Hard-Drive Using EaseUS Data Recovery Software

On the occasion that you’re searching for a quick, entire, and safe data recovery programming to recover eradicated, lost, or orchestrated records or reports from PC, PC, or outside limit devices, by then EaseUS Data Recovery Wizard is the best data recovery programming open on the web.


EaseUS Data Recovery Wizard is an outrageous free file recovery software  for Windows customers to discover and recover lost or killed records, photographs, music, sound, messages, compacted chronicles, and so on unequivocally from hard drive, external hard drive, SSD, USB, memory card, moved the camera, cell phones and other putting away media. It can without a lot of a stretch and rapidly recover data from various types of data mishap: abrupt eradication, hard drive contamination, disease ambush especially Want to Cry Ransom ware, structure crash, volume adversity, stupid movement, arranging or by various reasons.

This free data recovery programming works magnificently with hard drives, gear RAID, SD cards, pen drives, iPods, and so on. Memory card data recovery can get back the lost records from hurt or subverted memory card including a memory stick, SD card, CF card, Micro card, and that is only the start. USB drive data recovery can restore records lost from a USB drive, pen drive, streak drive, and other removable amassing devices.

EaseUS Data Recovery Wizard Free is unimaginably simple to utilize and requires no earlier association on data recovery. It has a reasonable interface that shows recoverable information beforehand we start the recovery method. It gives you essential “Lively compass” and further “Significant yield” modes to find all lost or erased archives, photographs, and media records completely. Ensuing to inspecting, it empowers us to search for a record by name and channel the discovered pictures by content.

EaseUS free information recuperation programming is besides adaptable and profitable. You can beyond question convey checked results at whatever point and essentially import you’re saved sifting result and resume recovery without rescanning. EaseUS Data Recovery Wizard Free engages you to restore up to 2 GB of information, anyway with Data Recovery Wizard Professional the extent of information you can restore is boundless.

The best technique to Recover Your Lost Data with EaseUS Data Recovery Wizard Free – Step by Step with Screenshots

Stage 1:

Select a region to begin discovering reports that you have lost. You can in like way pick lost sections here. Select and click Scan to begin finding the lost documents.

Stage 2:

Scanning your PC or outside contraptions for lost information begins. First lively sifting is done and after that noteworthy yield begins to discover more lost records by fundamentally examining the document records. You can delay the checking by some coincidence and continue later. After looking at is done, you can channel what you need to restore from the separated outcomes.

Stage 3:

Preview explicit restorable records/archives and tap on ‘restore’ to get lost reports back. That is it your data recovery is finished. (Note: DO NOT keep the archives into the hard drive or outside devices where you lost the information).

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Presently you know how to utilize EaseUS Data Recovery Wizard Free to get lost data back. You should impart this article to other people, who you feel may benefit from this free data recovery programming.

Essential Phone Apps Every Small Business Should be Using

Mobile devices have entered businesses as the key gadget in various industries. Both small and large companies have employees who use mobile devices for their work. Small companies rely on efficiency and agility to stay competitive. It includes working directly from the office but also while on the go.

Hence, mobile devices have become inevitable in our work routines. Without them, we would not be able to communicate with our colleagues as efficiently as we do. However, to do business while on the go, your employees need to have the right apps. Luckily, there are many apps you can use, and many of them are entirely free. Cost-free options make them ideal for growing businesses.

Task management

All employees juggle multiple tasks at once, finding time to help or consult colleagues in between. However, the more assignments build up, the more difficult it is to keep track of your progress. Hence, you need a sharp and convenient tool to organize all your tasks for the week or month neatly. Luckily, there are many options available. All of them operate on a relatively simple principle and are beginner-friendly. So, do not hesitate to increase your productivity with the help of a simple app.

VPN

A phone VPN can quickly boost your security and privacy. When using your smartphone for private conversations and searches, you expect this data to be confidential. However, this data is easily snatched by marketers, websites, and even your ISP. A virtual private network app is designed to help you stay secure while online.

It encrypts your connection and prevents anyone from seeing what you do online. Hence, such security measures halt data thefts and loss of personal information. At the same time, quality VPNs can also be used to hide your IP addresses and help you pick one that unblocks geo-restricted content. All of these things are very important for businesses since online criminals often target companies. Furthermore, a VPN ensures that your Wi-Fi connection is safe, and knowing its questionable nature, you will be glad to have this protection. 

Skype

Skype has been a standard choice for videoconferencing and overall communication for the last 15 years. Many different apps tried to compete, but none have succeeded. At the moment, the app itself has more than 10 million comments and reviews on Google store.

Skype has been a standard part of everyone’s PC for years. When the app came out, most people simply got Skype for their phones as well. Skype lets you voice or video call anyone for free. You can get a maximum of 25 people in a single call and share various files. However, if you are looking for something new, you can explore alternative apps as well.

Evernote

If your employees have a fast-paced job where they need to remember lots of information and do research, Evernote might be what they need. This app allows you to gather various pieces of online information in a single place.

The information can be changed, embedded, shared, tagged, and much more. At the same time, Evernote can be used as a notebook. You can store social media posts, contacts, create to-do lists, and much more. What’s even better is that all of this is entirely free. There is a paid version that gives more upload space and some additional controls.

Google Drive

Google Drive is cloud storage offered by Google. It’s attached directly to your email, and everyone can use it for free. The Google Drive app is free to download and can be used in many different ways. It’s great for any kind of writing work or documentation.

It lets you upload, store, manage, and share files. At the same time, users can edit those documents, leave comments, and communicate through the platform. The paid version gives more storage space.

Apps for successful cooperation

Project management is vital. It is especially true when doing work on smartphones. So, project management apps need to be clear and provide a nice overview of all essential information. That’s how people won’t make mistakes while doing their jobs.

For this reason, we find Trello to be the best fit, as it’s very visual. It’s designed around boards where users can create, check, move, and modify lists. As a project progresses, the cards are moved. All of the cards can be assigned with members, checklists, or have attached files. At the same time, people can use cards to leave comments or communicate directly. Trello is around $10 for businesses, but it’s worth the expense.

Conclusion

These are some of the best mobile apps for small businesses. Of course, there are thousands of others, but we feel that these will make an immediate difference in the way you do your business. So, do not hesitate to make your business mobile and flexible.

Virtual Fax – A Must Have Tool for Small Businesses

Good communication tools are essential to own a successful small business.  They help us stay in touch with customers and providers, allowing things to run smoothly and without delays or complications.  If you rely on faxing to communicate on a regular basis, you can improve the delivery of documents with virtual fax.

There are multiple companies that can enable us to fax from email in just a few steps and without the problems that traditional fax machines have, such as busy phone lines, paper jams, running out of ink, etc.

This new way of faxing is called “virtual fax”, because instead of printing all incoming documents and having to scan the ones you send, you can simply manage all files digitally.  That’s right, all incoming faxes arrive to your inbox as PDF files, and in the same way you can send faxes straight from email, using digital documents. For businesses, this means that you’ll spend less money and time faxing on a daily basis.

What Are the Advantages of Virtual Fax for Small Businesses?

A free fax number. Another big benefit of using virtual fax companies is that they provide you a fax number, totally free of charge.  When you create an account with a fax service you can choose between a local or a toll-free number, which people will use to send you faxes.  Contrary to what happens with common dedicated phone numbers, this line will never be busy.

Speed of delivery.  Faxing from your computer is many times faster than faxing through a machine.  Once you press Send, your digital files are automatically converted to a fax image and sent to its destination without running into issues such as paper jams and interrupted transmissions. You can send email to fax, or you can use your service’s website to send faxes.

Fax from anywhere. With the use of a mobile fax app, businesses can send, receive and even sign faxes in just a few taps.  There are apps that charge you per fax and others that work alongside online fax service subscriptions.  We recommend the latter option, because they actually give you a number to receive faxes. If your business requires to be always on the go, this is an invaluable feature.

Automatic delivery. Every fax coming your way is automatically saved to your account and sent to your email as a PDF, you don’t have to do anything because the process is 100% automatic.  Just make sure you enable notification on your phone and be able to read them electronically.  Since your line is never busy you won’t have to worry about missing a fax ever again.

Other advanced features. Basic faxing tasks are just the tip of the iceberg of what you can enjoy with online fax.  There are other features that can make faxing easier than ever before, such as the ability to schedule your fax at an exact date and time, fax broadcasting (send a single fax to a list of recipients at the same time, and integration with cloud storage platforms including Dropbox and Google Drive.

Choosing the Right Fax Company

To make the most out of online fax, you need to choose the right company.  You’ll find that some services promise you everything, but many times customers have to deal with unreachable numbers or fax servers going down without customer support at hand.  

Luckily, there are also companies that have proved time and time again that they are reliable and can really help your business take the next step in faxing.  I’m talking about companies such as RingCentral, eFax and Nextiva, which we have tried and continue to use to this very day.

If you are having trouble deciding on which fax service to use, you can take advantage of free fax trials.  Most fax companies give you the chance of creating a test-drive account, which you can cancel at any time. So, for a full month you can fully test the features of a service and check if it is really helpful in reaching your goals. A great thing about integrating an email to fax Google alternative in your business is that it is very quick to get started.  It only takes a few minutes to create a new account and pick the fax number you wish to use.  If you are in the US you’ll find that there are numbers for the vast majority of cities in the country, but if you are outside the US you’ll need more specialized services with international presence.

Secure Your Video Conferences With These 5 Steps

Introduction

The security flaws inherent in video conferencing and in particular with certain offerings have been well documented over the last few months while the world at large has limped from one crisis to another. When security firms started predicting what would be the main security concerns for 2020 the increased use of video conferencing tools to support remote work did feature predominantly, however, they had no idea how the current pandemic would create an environment where the prediction became reality almost overnight.

Flaws And Threats

While businesses rapidly adopted video conferencing solutions or look to find the best HD conferencing API, the scramble to remain operational left the important security questions unanswered. Security researchers were quick to point out flaws including those that would allow unauthenticated users joining meetings or poor password management that would see gate crashers arrive to spoil the party. The good news is that steps can be taken to secure video conferences and these should be implemented as part of an organization’s security policy.

Understanding Your System

This step can be done when choosing a solution or even when one has been chosen. Of importance here is to ask what type of data encryption does the solution provide, how the data is managed, and the security features presented to users before they log in. Also, the age of the current solution should be looked at, if the product is older than five years it might not offer the required security measures to help combat modern threats.

Have A Policy in Place

As with policies that dictate how employees are to use personal devices in the workplace, whether in the office or, ever increasingly, remotely, a policy for video conferences needs to be done, if not already in place. Ideally, the policy needs to clearly list the boundaries and expectations of both the company and the employee. Requirements for recording meetings, what information can be discussed, how to use the camera and mute functions following policy guidelines, and what devices may be used are important considerations when drafting a policy.

Domain-Based Security

Too often is the case that these tools are connected directly to the Internet with no firewall in place. This is simply begging a hacker to compromise the company network. A far better approach is what researchers have termed Domain-based security and involves placing video conferencing solutions within the protective barrier of the company network and allows administrators to control access to the tool. As an example, if a video conference is set up between an outside stake-holder and an employee, an employee with the correct privileges will need to allow the outsider to join the call and authenticate their access.

Control Access

Closely linked to the above step is controlling who has access to calls. Technology has provided a handy tool to help manage this in single sign-on (SSO) systems. These systems are tied to users’ privileges and authorization level so that credential theft is made much harder. Further, these systems generate log data that tracks where, when, and how the user accessed the system.

Encryption

Concluding this article is a note on encryption. By using 128-bit AES as a company’s encryption standard for all things including video-conferencing the company has gone a long way to harden their data and keep it away from prying eyes. When using this standard to generate an encryption key for a video conference, it would take a supercomputer billions of years to try and break the encryption key.

Do All Businesses Need an App?

Reports frequently indicate that we are using mobile phones more and more when conducting general web searches. As a result, many companies that we would be spending time with online – Netflix to Amazon, eBay to our bank – have developed apps. They are to be downloaded onto our phones and then used as a shortcut whenever we need to check on our basket, order something, or monitor our finances. However, not all businesses have an app, which begs the question: are they always necessary?

Benefits of an App

Many suggest that mobile apps can be faster – some around 1.5 times as fast as websites – due to the data being stored on your smartphone, so the retrieval for this data happens faster. However, while apps may send push notifications for social media such as Twitter or Facebook, the relentless push notifications for other apps could put users off. Indeed, 52% of users suggest push notifications are annoying.

For tried and tested brands, such as clothing brands or banks, apps are a sensible way forward to build on a relationship. But for brands and companies that you’re not as familiar with, there is no incentive to download the app. Many people would prefer to browse on the mobile site until they are definitely sure they will be needing to use the app – which can take up valuable storage space on your phone.  

Typically, apps can cost around $200,000 to make, with cheaper apps costing $50,000 and more expensive ones soaring up to $500,000. Apps do give an air of legitimacy in that as they cost so much, customers are convinced that the business must be good enough to be able to spend that amount of money on an app.

Benefits of a Mobile Site

Mobile sites boast a better user experience than many apps. This is due to the cost of producing apps and the freedom that simply coding a site for mobile provides. The mobile site can also be a streamlined version of the desktop site, while apps may alter the branding and be harder to navigate. Using the expense for an app towards developing other aspects of the business is better for customers, especially if the mobile site might be their preferred way of engaging with the company.

Sometimes well-optimized mobile sites are enough. For example, ComeOn casino makes it clear to its users that the mobile version of the site is optimized for smaller devices and the navigation is cleaned up, which is especially important to ensure customers don’t immediately bounce off. Yet, the site also provides an app for those who want to download it. The former can be good for potential customers, while the app would suit those who want to use the site regularly.

Meanwhile, the Lyft app, which can be used for those wanting to become drivers, is extremely streamlined and features an easy to navigate menu that signposts you where you need to go. Unsurprisingly, Apple ensure their website showcases the best of their products and is perfectly designed for surfing on Safari on the iOS.

Apps can be useful and certainly add an air of legitimacy to a business. However, apps are prohibitively expensive for businesses who could spend the money on other features. Apps can be handy to be used as shortcuts to certain sites we use a lot, but they can also be a drain on our storage, and many don’t want to bother downloading them. Ultimately, an app can be useful for a business, but it isn’t an imperative.

A Guide To Combating Abandoned Carts

Abandoned shopping carts are one of the biggest problems for online companies. While a user might have liked your brand and products enough to add a product into a basket, they could be deterred by the user experience, order total, or second thoughts about their wants and needs. As a result, they might click away from your site and never return.

To grow your revenue and turn visitors into customers, read the below guide on how to combat abandoned carts.

Understand The Reasons For An Abandoned Cart

A high abandoned cart rate can be both confusing and frustrating for business owners. There are various reasons why a user might have failed to complete a purchase, which you must identify to secure more customers.

Common reasons for an abandoned cart could include:

  • Unexpected fees (such as shipping costs or taxes)
  • Complex navigation
  • Security concerns
  • Lengthy processes
  • Discovering a better price elsewhere

For this reason, you must aim to prevent worries from occurring, simplify the shopping experience, and avoid hidden extras to secure their custom. If you do plan extra fees for shipping, highlight the costs across your website to ensure a customer will factor in the price when adding items into their basket. If you fail to do so, the order total might not complement their budget, and they will be more likely to remove an item or click away from your site.

Build Trust In Your Brand

If a customer isn’t familiar with your brand and has never placed an order with your business before, they could worry about inputting their personal details and financial information. There are, however, actions you can take to build trust in your company.

Encourage visitors to trust your site by:

  • Investing in a valid SSL certificate
  • Adding trust symbols onto your site (such as PayPal Verified, Verified by Visa, and Verisign Secured)
  • Creating an attractive, easy-to-use website
  • Publishing high-quality thought leadership content
  • Displaying testimonials and customer reviews

Send Cart Abandonment Emails

You will likely capture a visitor’s email when they embark on the checkout process. If they fail to complete a purchase, you could send an autoresponder email to inform them their items are waiting in their cart.

While you shouldn’t inundate a visitor with messages, send one or two emails within 24 hours to encourage them to return to your site and finish an order. You must, however, learn how to create an engaging email marketing campaign that will not end up in their trash folder.

Launch A Remarketing Campaign

Remarketing campaigns can be a powerful tactic for encouraging past visitors to return to a site and complete an order. The advertisements can appear across social media, apps, or the Google Ad network to specifically reach a previous visitor using cookies. It will feature products they have viewed in the past in an attempt to re-engage with them and secure their custom.

Add A Guest Checkout Option

Many online shoppers don’t want to create an account and enter many personal details into a website. To improve the user experience and simplify the buying process, provide visitors with a guest checkout option. Once they have placed an order, a customer might be happy to add their information to place future orders on your website.

Feature Impartial Reviews To Convince Customers

Impartial reviews can remove any doubt about the quality of a product or service. To convince a customer that your product is worthy of their time and money, you should:

  • Incorporate genuine reviews and testimonials on your product pages
  • Feature reviews on your Facebook profile
  • Add a backlink to a review website, such as TripAdvisor or Glassdoor
  • Feature an app such as Notify on your online store to prove others are buying your products

Simplify Your Navigation

Visitors don’t want to enter many forms and click through many pages to make a purchase. As mentioned earlier, complex navigation could lead to potential customers abandoning their carts. Prevent customers from clicking away by reducing the number of clicks to three.

Simplified navigation should look like this:

  1. Pick a product
  2. Add an item into a shopping cart
  3. Hit the checkout button

Reduce the time it takes from a product page to the basket and offer limited forms to fill for a fast buying process and a greater user experience. It could make a big difference to your yearly revenue and profit margin.

Incorporate A Progress Indicator

Increase a visitor’s patience by incorporating a progress indicator into the checkout process. It will show your customers where they are in the checkout and how many steps that they must take to complete an order. It will assure a customer that they won’t have many actions to take until they have bought a product, so they can quickly return to their day.

A progress indicator should have minimal steps to complete, which could prevent a prospective buyer from abandoning their site, such as:

  • Access Checkout
  • Billing
  • Shipping Details
  • Payment
  • Order Confirmation

You also could optimize the checkout experience by using A/B testing of a progress indicator. Remember, what works on one company’s site won’t necessarily work on your own, so test different options to find a sign that matches your web users’ online behavior and the company’s needs.

Use Visuals To Increase Buyer Confidence

Customers might have second thoughts about your products at the checkout, as they can’t hold an item in their hand to review its quality. Visuals can, however, convince them to make a purchase, as they will have a greater understanding of a product and how it could match their needs.

For example, you could add high-resolution product photographs from various angles. You also should add images that show visitors how they can use an item, and that highlights its many benefits.

So, if you want to lower your abandoned cart rate and maximize sales in 2020, you should consider the above advice. It could lead to a more significant customer base, an improved user experience, and a more substantial annual revenue.

Can You Replace Your Mac With An iPad In 2020?

When weight and convenience are key, carrying around separate devices can be difficult or outright impossible. Understanding this is an issue for many users, we thought it would worthwhile to pursue alternatives. By using the example of modern iPads such as the iPad Pro, we want to investigate whether it would be possible to use a tablet as a replacement for a traditional laptop. What steps would need to be taken, and what could this path accomplish?

The User Experience

Before looking into the specific examples of what a laptop to tablet transition could do on a software scale, we first need to investigate the hardware.

Primarily, the concern here is one of input. While modern tablets are efficient in their designs, the lack of tactile feedback on even the most advanced models can create an enormous loss of efficiency. The best solution would be to simply adopt the use of traditional input devices whenever possible. Computer mice are extremely small and easy to carry, so this shouldn’t be an issue. Keyboards might be trickier, though folding devices could help with some space-related issues.

Adding to this is the idea of docking stations in physical areas. In these cases, simply plugging in your iPad can effectively turn it into a computer. The only other real concern is that of an additional hard drive. For all of their benefits, iPads have extremely small storage drives and because they are often not upgradable, external storage solutions can be essential.

Use Cases

As with any standard computing device, iPad capabilities are going to be limited by processing power and operating systems. For gaming, you might encounter confounding issues given the more limited library on Apple devices. That said, with some research, you should be able to find some heavy games like RPGs and FPS titles that have been ported to iOS devices.

On the other hand, lighter games such as the Genesis Casino mobile games are far more open in terms of potential platforms of access. Rather than requiring Windows, the likes of slots, roulette and card games only expect a modern internet browser to get the most out of the experience. Just note that heavier games will tend to be a much larger drain on battery life if you aren’t connected to a source, so a power bank might be a worthwhile investment for these types of gamers.

In terms of running software, practically all systems will work fine over all of Apple’s iPad range. It’s not just the base software here either, as syncing tools can also work to effortlessly link data over networks, into businesses, and to other personal storage systems.

Making The Leap

Far from the age of theoretical integration, replacing your iMac with an iPad is now entirely in the realm of possibility. In some cases, such as strict business work, you might even feel no loss of efficiency or a decreased experience.

The same could be said for general entertainment, where iPads can perform just as well as their iMac cousins. Games can be a little trickier, where the limited storage space especially can vastly favor smaller games over heavy ones. That said, with external storage solutions, most issues can be addressed.

Ultimately, the question is a personal one. If you’re interested in this idea, then try it out for a few weeks to see how possible it is with your lifestyle. For the right person, and with the right approach, moving from iMac to iPad could set a new standard.

4 VPNs That Are Suitable For Your Android Phone

As we go further and further with the internet at the very core of our communication, security becomes an issue. When we surf online, especially with our Android Phones, there’s an entire record of what we do, who we talk to, from where, and for how long. This is called metadata. This metadata is so incredibly valuable that it’s more important, and traded at a higher price, than oil. But leaving a trail of metadata has a downside: we have no control over who buys it, who sees it, or what they do with it. Maybe we don’t want other people to see the private photos we’ve sent. Maybe we want more encryption around personal medical data and inquiries. There’s a whole lot you can do with just a bit of privacy.

Enter the VPN. A Virtual Private Network is a shield against the most egregious of privacy concerns. According to opportunites-digitales.com, when you have a VPN, you essentially have a protective tunnel everywhere you go online. This is a huge concern, especially for Androids. Here are the 4 best VPNs for your Android Phone.

ExpressVPN

There’s so much hype around ExpressVPN for android, and for a good reason. It puts all the complicated settings options into a simple, easy to use, and efficient set of options. It’s this ease of use that has thousands flocking to download this app. It can be used all over the world, with servers covering 94 different countries. It allows for everything your average consumer would want in a VPN, and then some. 

NordVPN

NordVPN has its branding and its message down to a tee. They have a mountain as their primary image, and that’s exactly what using NordVPN is like. They have an extra layer of security, much like a tunnel within a tunnel. They’re also incredibly scalable to larger networks, with a keen focus on merging android with company systems. 

IPVanish

If you’re into the technicalities and nitty gritty of privacy, IPVanish has a bunch of cool features for you. They have split tunneling options as well as obfuscation. On top of that, there’s a “kill switch” that shuts off your internet in case the VPN drops. The problem with most VPNs is that if it drops, and enough metadata points place you in a single spot—like your home, data analysts can know where you are. 

Surfshark 

Surfshark is the best bang for your buck. It’s gained some decent traction in the security world for being the most accessible in terms of customer reach. People with smartphones all over the world can avail. This is also a great idea due to many budget hardware having questionable security to begin with. It’s a great first line of defense that carries the greatest weight for the low-low price. 

Everybody needs a good VPN. In the Information Age, it’s hard to argue against it. What we do, and what we see is akin to where we go on the globe. If we have constant tracking on all of our movements, who is to say that it can’t be used against us? Modern concerns need modern solutions. With android phones, the answer is a solid VPN.

4 Ways To Make Your Small Business More Productive

shallow focus photo of thank you for shopping signage

New small businesses are being created every day by ambitious owners looking to make a difference. As these companies go up against fierce competition, it is essential that small businesses do everything in their power to ensure that they are productive and efficient with every minute they have.

What stands in the way of many small businesses from reaching the top is a lack of productivity. Productivity is essentially how effective a business is using its time to improve itself and spread a message. With these 4 productivity hacks, your small business will be on its way to the top.

1.  Be Collaborative

Being collaborative in the workplace is any business’s first step to success. All members of a small business team need to b eon the same page so that there is a clear vision and end goal. Working in the same space can help, but having effective communication outside the workplace is also key.

Given there are hundreds if not thousands of communication apps available to download and install collaboration with colleagues and stakeholders have never been easier. Setting up the time and space for a team to collaborate together will encourage the spreading of ideas that are what could take a business to the next level.

2.  Spread Your Message

The main goal of any business is to spread a message to customers. You can do things like build your own blog or push new marketing campaigns to get your business seen by the masses. You can have the best product in the world, but it won’t stand a chance of selling in the current marketplace unless you are making it visible.

Understanding how you can sell online and get a message across around the world will open up your doors to new and never before considered markets. Using a powerful message to show customers you have plenty of value to offer them is what will get them hooked on your business.

3.  Establish An Efficient Workflow

Productivity and efficiency are two products that go hand in hand when you look at how a company is going to do. Being productive means using your time effectively, and efficient workflows are how you are able to remove burdens and free up essential time.

Streamlining your online business means that you can sell products without having to do much work and can use your time for more important tasks. Having the luxury of efficiency on your side will make being productive much easier and, by extension, improve revenues and profitability.

4.  Have A Reliable Team

The last but often most important element to having a productive small business is to have a team that shares your goals and values. Asking people to invest in your vision asks a lot from people and you need to make sure they are reliable enough to help make your vision a reality.

Start conversations with every employee so you are all on the same page and can reach your goal together. The last thing you want to have to do is drag dead weight around that is not going to help you get to the top.

5.  Be Secure

Keeping in touch with colleagues, selling products online from a website and ensuring security of stored data can be a real pain. Ensure that all hardware is secured with AV software, and lines of communication are sent via secure channels. Be prepared for the worst and it won’t happen, but give a thief or hacker just a small opportunity and they may end up destroying all that you have built or are trying to build.