Most Effective Business Strategies for Small Business in 2020 and Beyond

Small businesses need effective business strategies to keep up with the market due to the number of competition existing in the same industry. Keeping up with the latest business news and trends can help small or starting businesses to plan how they can utilize those changes to grow the company’s brand recognition and sales.

The effect of technological revolution businesses are experiencing is changing at a rapid pace, producing massive numbers of information, progress, and technology in a short amount of time. Keep in mind that the most effective business strategies prevent you and your company from potentially wasting time and effort.

For small businesses to stay and flourish in a competitive market, they’ll have to utilize the innovation of technology in their business strategies to stay on the cutting edge. Thus, here are the most effective business strategies for small businesses in 2020 and beyond.

Using Chatbots to Automate and Enhance Customer Communications

Chatbots are one of the most effective business strategies because of their ability to think and respond to queries similar to a customer service representative. Due to the advances in technology, machines and software are enhancing their capabilities in artificial intelligence and natural language processing.

The machine learning code inside artificial intelligent machines and software has been programmed in a way to understand queries similar to a human being’s thinking. Another special feature of the machine learning code is that it allows chatbots to gain experiences and learns them to improve how they interact with customers and handle further conversations.

The importance of using chatbots in business processes is to enhance customer communications and improve customer engagement. Since chatbots are capable of handling a huge amount of customer interaction-based problems, your business can then deliver a better experience to them, expanding your business’ reach.

Social Media Marketing Experts Will Be Key

Social media marketing is a necessity for businesses because it’s an effective way to drive audience engagement to gain attention for the products and services you provide. It was even found that over 70% of small and starting businesses used social media to expand their reach and boost brand recognition in the past years.

It’s essential for small businesses to share content by posting blog posts,  image updates, texts, and videos, on social media platforms such as Facebook, Twitter, and Instagram. In that way, your small business can be one step closer to achieving your branding and marketing goals to grow your business.

Go Cash-Free

Another main issue that small businesses face daily is the costs of running a business. But, due to the increase in technology accessibility, you’ll be able to use smaller and smarter systems to increase efficiency and improve your manufacturing methods.

Taking advantage of technology can help you overcome the business infrastructure costs with new plug-and-play features that can provide you cheaper access to large-scale business infrastructures.

Takeaway

Business owners should always keep in mind to keep up with the latest news and trends in the industry to make the growth of their small business a success. Even though the small business level is constantly changing, taking time to plan out effective business strategies and utilizing new trends is the best way to stay on the cutting edge in 2020 and beyond.

5 Writing Apps to Boost Your Business

In today’s business marketplace, most resourceful entrepreneurs are building long-lasting brands. The less resourceful ones are struggling to position their brand properly, mostly because they are not leveraging the right strategies, the right people, and especially the right tools.

Nowadays, content is extremely important. But not just any type of content, but highly qualitative content that is designed to serve the reader’s interests, needs, and problems.

Of course, developing top-notch content is not so easy, especially due to the fact that every niche is overcrowded with competitors. To gain competitive advantage, every webmaster, small business owner, or marketer should take advantage of the best writing tools online in order to improve their content development performance.

In today’s post, I’m sharing 5 writing apps that can help you boost the performance of your business by allowing you to strategize, develop, and promote your content effectively.

Trello

Trello is a popular app that can help you skyrocket your business’ writing productivity while automating your business processes. Whether you’re writing on your own or dispose of a team of professional writers, Trello’s boards, lists, and cards can help you keep everything in check.

You can create goals, deadlines, and assignments while also keeping track of everything that you and your team produces. If you’re having trouble with organizing your content schedule, Trello is the way to go!

Email Excellence

Here’s an excellent underrated tool that can help your email marketing efforts big time!

Email content is extremely important in the last stages of a sales funnel. Once a person finds out about your brand, you should slowly cultivate a relationship with him in order to generate trust.

Email excellence is an email productivity app that allows you to go through, organize, and respond to your business emails in a truly effective way.

If you’re not able to write effective email content, you should consider investing in professional services. One good option would be to leverage academic writers from Edubirdie, which are totally familiar with email writing practices. The greatest thing is that they’re also using the Email Excellence app.

Dragon Dictation

Dragon Dictation is a different kind of writing tool, one that allows you to speak rather than write and get your content ready for publishing. Just like Google Voice, this app uses voice recognition features that allow you to talk instead of write. As you speak, your words will appear on the screen.

You can even speak commands like “delete the last sentence” and the tool will do that for you. The benefits of this tool are quite significant:

  • It can be used both on desktop and mobile devices.
  • You can produce more content in less time
  • Your writing will sound conversational. This is exactly what business writing is about.

Hemingway

There’s quite a big difference between writing and business writing. A content that is designed to reach the eyes and ears of potential customers needs to be simple and clear. Most customers are looking for easy-to-read texts that help them understand the real benefits of a brand or product.

Hemingway is a free online app that allows you to simplify your content’s readability. Simply copy-paste your content into the app. The tool will automatically detect “readability” problems such as passive voice uses, sentences that are hard and very hard to read, and too many adverbs.

Once your text is analyzed (it happens instantly), the sentences that need to be modified will be highlighted. In some cases, the tool will even recommend simpler alternatives.

Enloop

Writing business plans has always been a time-consuming task. Very few writers are familiar with what it takes to craft an effective business plan that does not only convince clients but also makes them crave for a collaboration.

Enloop is a tool that provides a lot of effective templates that can be easily modified and turned into personalized business plans. If your business presents a constant need for business plan help and financial forecasting guidance, Enloop will do wonders for you!

Final Words

Content marketing is a key strategy that you cannot ignore if you want to reach the top of the ladder. Rather than spending a lot of money on employees and freelancers, simply tap into the power of online writing tools. Check their benefits, test them out, and see if they suit your needs. If they don’t, only then consider hiring. If they do, you’ll be saving a lot of time, attention, and money along the way!

3 Digital Advertising Techniques You Should Consider

Are you looking for new ways to advertise your business? It may be that you want to promote a specific product, re-brand or reach a new audience,  and to do this, you will need effective advertising tools. When deciding on your advertising strategy, you should consider the different types of digital marketing you could use, as this is the most effective way to promote your business, engage with your target audience and boost your sales. Take a look at these popular digital advertising tools, which will help your business create an online profile to be proud of.

Virtual Reality

One of the most forward-thinking tools is virtual reality technology, which is designed to create situations which feel entirely realistic for the user. While this is a fairly new advertising tool, it has been beneficial for a variety of industries. This includes the property sector, with companies like RW Invest using it to market their off-plan buy to let properties. Potential investors can plug into their VR devices to discover what the final product will look before they make any investment commitments.

Car companies, like Renault, also use VR technology as an alternative to test drives, which has resulted in a massive boost in car sales. This is also a cost-efficient and timely way of advertising their car models, as it avoids any car handling errors and enables staff to make immediate sales on the day.

Social Media

Arguably the most effective marketing tool is social media advertising, as it allows businesses to connect directly to customers. The majority of companies utilize social media to advertise products, communicate with customers, collect data and more. By using social media, companies can cut costs massively, and although some elements involve payment, there are many ways you can promote your business for free on sites like Facebook, Instagram and Twitter.

Businesses have an unlimited amount of options when advertising on social media, although you need to make sure that you choose the right tools for your sector. Many industries have found success on Instagram, which is the fastest growing social media platform in 2019. The Instagram Stories tool has been especially effective, with spend statistics showing that the overall amount spent on this type of advertising has doubled by 18%. Stories ads are excellent for one-off promotions, as the advert will only last for 24 hours, so it forces customers to act fast, helping them make quick sales.

This is due to the effectiveness of swipe up option which links straight to their site, enabling customers to purchase their products in one or two clicks.

Email Marketing

The effectiveness of email marketing is definitely underrated, as many companies brush it aside, as it is seen as one of the most annoying types of advertising. Despite this, businesses have found great success with email marketing campaigns. This is most likely because their email campaigns feature high-quality content and uniquely connect with their target audience. 

Email marketing experts believe there are several guidelines you should follow to ensure your campaign is successful. This includes using the sender’s name in the email, which is possible when using email marketing software like MailChimp or GetResponse. You should also make sure you send out emails at prime times in the day to ensure you connect with your target audience at the right time. It is also essential that you keep content as simple as possible in order to generate clicks and potential sales. 

4 Software Tools to Boost Your Business

4 Software Tools to Boost Your Business

There are over 342 million domains registered around the world. That’s hundreds of millions of businesses all fighting for the same thing: More growth, more customers, and more revenue.Growing your business isn’t as easy as setting up shop and watching the customers walk in. 

Now, growing a business is more competitive than ever. Here are four software tools you can use right now to boost your business and overtake the competition. 

1. All-In-One Business Software

Managing a small business is one of the hardest jobs out there. From booking customers to follow-ups, invoicing, payment processing, and marketing, customers require more attention than ever. Managing these factors without software is difficult and far less efficient. 

While CRMs can be fantastic for client and customer management, they don’t give you a full-scale business toolset. Meaning you have to source potentially dozens of other tools for each step of the process. Instead, consider using an all-in-one business software. 

For instance, if you are a service business, Housecall Pro caters directly to your niche, offering business tools for each step of the process from lead generation to sales and building future loyalty: 

If your business is focused mostly on online products or services, consider using a software like Oracle NetSuite, where you can manage everything from accounting to CRM and ecommerce tools, too: 

Want to streamline your business growth? Start using fewer tools, and instead, use the right ones. 

2. Podcast Hosting Software

Podcasting has taken the world by storm in the last year alone. While the concept is far from new, podcast listening and creation has surged, proving to be a fantastic tool for business growth. Millions of people worldwide tune into podcasts daily, and many businesses have developed their own to build brand awareness: 

Creating a podcast is a great content marketing tool you can use to bring in more organic traffic. On your podcast, you can cover topics related to your business, services, and products, to subtly sell without selling. 

Via better podcast marketing, you can help your brand grow through more than just written words on your blog. Using a hosting provider like BuzzSprout, you can upload your podcast to all podcasting directories from iTunes to Spotify and more: 

3. Writing and Grammar Tools

Content marketing is king. But, you likely already knew that. If you want your business to generate organic leads, you need to develop stellar content in your niche that solves a problem.  However, the blogging space is saturated. It’s crowded with websites that already have heavily established domain authority. 

Domain authority is a ranking of your backlink profile, which is a big determining factor in how well you can in turn rank on Google. Your writing needs to be error-free, and compelling enough for people to continue reading (and crave more). 

Using the best writing tools, you can start to refine your tone, voice, and style. These will help you create a unique perspective that stands out. 

Want more organic traffic? Start writing better content that is unique to your industry. 

4. Photo Editing Software

According to a recent Backlinko study, images in your content marketing are critical for delivering better user experiences and can even impact ranking ability. When it comes to boosting your business, images can be utilized almost everywhere from online to offline channels: 

  • Social media
  • Content marketing
  • Email marketing
  • Direct mail 

Whether you want to develop an infographic or utilize them directly on a landing page, photos should be a big part of your marketing strategy. They can also help humanize your brand by serving as social proof for potential clients and customers. Use high-quality photo editing tools to get the job done and improve your business growth. 

Wrapping Up

Boosting your business growth is more than just hustling now. While more time to make more sales is great, competition is stiffer than ever. You need to provide great service and impeccable marketing to your target market.  Using these four software tools, you can do just that. 

10 Marketplace Business Models to Generate Revenue

When launching a marketplace one of the first decisions you ought to make is how you’re going to make money. After you put time and effort into developing your idea into a fully functioning platform that is connecting people who were longing exactly for this sort of solution, at some point you should start getting the reward for your investments.

Not sure how to do that? Learn from the best! If you are eager to know how e-commerce giants like eBay and Etsy found their way to success, then this overview is highly recommended for reading.

Here we collected 10 popular revenue models that would help to make your online marketplace a profitable business.

1. Sign-up Fee

The sign-up fee is a fixed amount of money the seller pays when registering on your marketplace platform.

Registration-based revenue model functions the best if you adhere to these principles:

  • Reasonable price — fee rate should be affordable for the users, but sufficient for your business to survive in the long run;
  • Point out the benefits — highlight the advantages of joining your platform;
  • Be convincing — make an offer that is tempting enough to actually pay for it.

2. Listing Fee

A listing fee is a payment collected from the vendors when they post their goods for sale. It is one of the most common ways of marketplace operators to gain profit. Normally, these three pay-off methods are applied:

  1. Flat fee (e.g. $0.20 per listing)
  2. Price-based amount (e.g. 3% of item’s cost)
  3. Pategory-based rate (e.g. $15 to publish a product in a certain category)

Here are some tips to take into the account if you opt for this business model:

  • Explain the payment process in details — it should be clear how the calculations are done and when the fees are collected;
  • Motivate sellers to post more products — offer bonuses to successful sellers or start a blog with viable advice on how to develop an online business within your platform;
  • Persuade vendors to join your platform — use stats, infographics and other suitable means to make quality sellers sign-up and stay.

3. Selling Fee

This marketplace business model is somewhat similar to the per-listing scheme only the merchant is charged not upon the publication of the item, but after it is actually sold. You can set a flat fee or a percentage-based rate.

The way you’ve organized the payment flow from buyer to seller is going to define how you collect the selling fee:

  • Direct payment — money goes directly from customer to retailer so you can only get your share by invoicing the vendor;
  • Aggregated payments — the marketplace serves as a middleman between the two parties, so you subtract the selling fees before transferring money to the merchant;
  • Parallel payments scheme allows splitting due payout between the seller and the marketplace right at the checkout.

4. Subscription

Under a subscription monetization model, users are paying a recurring fee to get access to products or services.

It works incredibly well with such categories as audio & e-books, music, films and software. Take Amazon Prime as an example. This paid subscription service allows users to watch popular movies and TV shows plus get unlimited music streaming and reading for as much as $12.99/month.

Here are a few points to consider if you are planning to use the subscription model:

  • The value should exceed the cost — benefits your clients get should be worth keeping the subscription on;
  • Free trial — let users assess the perks of your offer;
  • Create few different plans — you can charge customers on a weekly, monthly or yearly basis and include various features in each package.

Recurring payments are a simple way to keep your e-commerce business up and running for a good long time.

5. Freemium

A freemium business model offers basic functionality for free, and additional features are accessible only upon paying a premium membership fee.

Here are some tips that might help you to induce users to upgrade their accounts to premium:

  • Eliminate the number of free listings or introduce a higher fee in a regular plan;
  • Set different selling fee rates for premium users and all other sellers;
  • Offer advanced features that can facilitate their work and boost sales.

6. Promotions

Promoting goods/services is a good way for a seller/provider to get extra attention to their profile. At the same time, it creates a sustainable revenue flow for marketplace owners.

There are several types of promotions:

  • Sponsored items displayed on related pages;
  • Promoted goods offered for free or at a discount price at checkout;
  • Links to seller’s profile and/or products on the marketplace homepage;
  • Mentions in blog posts.

7. Advertisements

This business model works in a similar way to the previous one, but here you allow third-party vendors to promote their goods, services or websites on your platform.

Depending on advertiser’s campaign goals and your system capabilities you can agree on ad cost:

  • Per impression — rate per 1,000 views of a particular advertisement;
  • Per click — an amount paid for each click that brings users to the featured page;
  • Per period — money you get for displaying an ad for a certain timespan;
  • Per post — the price of one promo publication.

8. Lead Fee

Lead fees are a perfect solution if you are starting a service marketplace. It works like this: service-providers can browse the list of potential customers or orders, but to get full access to those leads they need to pay. You can either charge vendors for disclosing the details of the deal or simply for putting them in touch with potential clients.

9. Transaction Fees

A transaction fee is a commission you get from every electronic payment processed on your platform. It’s the most lucrative model as you get your slice of the pie all the time.

If you manage to provide your users with reliable invoicing, payment and scheduling tools you can receive processing fees for:

  • Order payments;
  • Payouts to shipping companies;
  • Recurring membership payments;
  • Escrow services;
  • Payments from advertisers.

10. Organic Grows

Last, but definitely not the least method to generate revenue is surprisingly simple. Just make your platform grow! Engage quality sellers, draw the attention of clients seeking for the solution you provide, built a strong community, never cease to adjust your platform to your users’ needs — all of that will help you to maintain your marketplace afloat in a long run. Steady activity leads to a stable income.

Conclusion

Probably, you are not likely to find a perfect solution at once. Thus, to avoid unnecessary risks it would be wise to start with a business model that brings regular payments while being easy to implement. These include sign-up fees, listing fees and selling fees schemes.

Applications and Services That Will Help Grow Your Business Faster

In the modern world where a greater number of people and businesses are going digital, you must look for the best digital business productivity tools that will help boost your business if you want to succeed. One way of doing this is to get productivity tools to assist you in the running of your business. You can also go online and buy custom essays written by business professionals to help you with this issue. 

If, for instance, you are running a professional resume writing service there are applications specifically tailored to help you do a better job without strain. These applications will help you organize work and improve the business’s overall working operations. This will give you room to deal with other more important aspects of your business.

There are many tools (Applications) that you will find online that will help you ease your work and increase efficiency and productivity. If you are running a resume writing service business, below are five applications that you will find most handy to manage and grow your business’s productivity levels. For more information on this please go to essaywritingservice.ca site.

1. Set up workflow in the Google Business cloud

Google Business Cloud is one of the best applications you can use to help you run your business. You can use this tool to help you organize, store and share your work with your employees and clients anywhere in the world.

This app is especially good for your business because it is efficient, safe, automated and reliable. This platform will also provide you with many tools for work to assist. With Google for Business Cloud, you can work with ease from your office, home, or even while on vacation.

You will find this tool useful to organize your work with more efficiency as it will enable you to transact your business effectively.

2. For convenient task management, use Asana

Another convenient tool is Asana. The Asana tool is one of the best productivity tools available especially made for business managers to run and manage and track the running of your business to increase productivity.

The Asana app will assist you to plan your work and analyze data to help you improve your services and your business’s general performance

Use the Asana application to manage all your business work.  Check their website for more information.

3. For convenient work with mail, use Microsoft Outlook

Microsoft Outlook is one of the best office efficiency tools you can find online that has many inbuilt tools like an email inbox, calendar, digital notebooks, etc. This is the one-stop app that has various options to help you with running your digital business.

You can use this application to do most of your business tasks here. You will like this app because it is a neat and well-organized place to work from. You can use this application to get in touch with your employees or clients from anyplace in the world. 

For those involved with writing you can use Microsoft notebook tool like OneNote to write your perfect essays. You can also get more information on writing perfect resumes from resumethatworks.com

Microsoft Outlook is safe and secure to use. So do not worry about the security of your data and information. Your activities with this app are highly secured from online scams and attacks.

4. Skype is perfect for communication with employees

Skype is a video-based application from the Microsoft Company. Many businesses are using Skype all over the world to run their businesses, connect with their employees, customers and clients.

Whether from your desktop computer, tablet or mobile phone, you can use Skype to reach to others and communicate to them directly and discuss business-related matters.

Use Skype to talk directly to your employees, customers or clients and vice versa no matter their location. This will save you time and financial expenses spent on meetings and conferences. This tool is liked by many business managers because it is one of the best workplace productivity tools.

You can also use Skype as a great tool for learning. Especially it can be useful in those cases when you need to do joint homework. So if you want to write your perfect essays, then feel free to use Skype!

5. Microsoft Excel is perfect for doing basic bookkeeping

Every business needs a tool that can help one create, view, edit and share this information with others without spending too much time. Microsoft Excel is one of the apps for business from Microsoft Company that will help you do just that.

You can use this application from your desktop computer or your phone. This app can also help you compute and analyze your data before sharing it with others. This is a helpful tool that will enhance your business bookkeeping transactions and overall business productivity.

Those are some of the top apps for your business that will make your business easier to run and more productive. The above-mentioned apps can help you ease the burden of your business. Each has its unique application which you can use in the running of your business. You can download them to your phone and start using them right away. The great thing about these apps is that most of them are free or can provide you with enough free space to do your business using them. In the modern digital world, the traditional way of doing business is no longer tenable. The world has gone digital and most people are yet to catch up. We no longer do business as we used to do. Now people can work from different locations of the world and still do business with others all over the world. This has been made easier by using digital application tools. Most of these tools are available free on your computer or the internet. The beautiful thing about these tools is that they make your work easier and shareable. These applications for business are also very safe and use encryption making it difficult for your private information to leak to unwanted persons or institutions. You can download these apps from their online sites and most of them are free.