Easy Way To Create A Strategy For Promoting Content On Google

Producing high-quality content at a great pace is only one way to ensure that your content stays relevant. However, in today’s modern fast-paced, uber-competitive world, producing good content is simply not enough to get it noticed. The article you spent so long on perfecting could easily be out-done by a competitor. This is why you have to make sure that you have other tactics to promote your website as well.

Rather than putting in all your time and energy at creating a large amount of good quality content, it is better to adopt a smarter strategy and divide time equally between creating content and promoting it.

If you’re producing content while you’re in college, writing an essay can get too challenging. But, you can pay for essays to be written for you. If you’re paying a high price, ensure that the writer you hire delivers high-quality content that needs little to no editing. Now that you don’t have to write an essay, you can figure out how to promote your website.

You don’t always have to spend a ton of money trying to promote your website. If you use smart tactics and free website promotion tools, you can promote your content for next to nothing! To help you promote your website content on google, we’ve made a list of some of the best online content promotion tactics that you can try!

1.   Social Media Is Your New Best Friend!

Depending on your target audience, using different types of social media platforms to promote your content is an excellent way of gaining recognition. Facebook, Instagram, Snapchat, Twitter, Tumblr, Quora, and Reddit are all websites that generate a large amount of traffic daily. You can easily use these websites to attract more users for your websites.

Instagram, Snapchat, and Tumblr mostly have users from the younger generations, while Facebook, Twitter, Quora, and Reddit are more popular with the older generations. Depending on the type of audience you want to target, you can use the most appropriate platform to showcase your content and gain popularity.

However, you must stay up-to-date and active on your social media accounts. No one likes a dead account that only posts once in a blue moon. To remain relevant and popular, you must market your content on popular social media platforms.

2.   Use SEO!

Search Engine Optimization (SEO) is a method of presenting your online content, which makes it more likely to be picked up and displayed by search engines. By making your data search engine friendly, you are more likely to generate organic, natural, and relevant traffic to your website. Search engine optimization is not difficult, nor is it very time-consuming.

A few tips and tricks that you can quickly learn online will go a long way in optimizing your content and making it stand out on search engines. SEO tools are becoming increasingly popular with bloggers and content creators and editors everywhere.

 A well written, SEO optimized, relevant article is sure to gather much more attention than a well-written article without any SEO optimization.

3.   Influencer Collaborations Are A Trend Worth Exploring!

Influencers and bloggers that have a large following are an easy way to get your content noticed. Collaborations with influencers don’t necessarily have to be about tangible products. Website content can also be marketed through them.

There are different influencers in different niches. If you want your promotions to stay relevant to your content, you can always pick out someone that reflects your website’s general theme. However, it doesn’t hurt to explore outside your comfort zone and approach influencers who may be completely different from your usual target audience, provided they have a large following.

Either way, your main goal is for your content to reach as many people as possible, and influencers can do that for you. It takes only a few posts by a well-known influencer to make or break your image, so use this resource wisely.

4.   Paid Promotions

As mentioned earlier, social media platforms that have a large number of users are an excellent way to promote your website. Other than making your own account and posting regularly, you can even use the paid promotion feature most of these websites offer.

Depending on how much you can afford to spend in the way of marketing, you are guaranteed to reach a particular number of people! However, the context of your advertisement makes a massive difference in attracting followers as well.

Make sure you portray your website to be as informative, relevant, and as attractive as possible so that users are drawn towards it. Paid promotions are an excellent tool for marketing your content and getting the word out. They’re not always over the top expensive, and most websites offer affordable options as well.

5.   Use the Comments Section Wisely

The comments section is an excellent way to engage with your users. You can use them to answer any queries people may have about the content you’re producing. However, you have to make sure your comments aren’t too spammy. Users can generally tell when someone is trying too hard to promote their content and are usually quite unimpressed by such tactics.

It is therefore wise to check your comments and, if need be, advertise smartly and not too openly. Make sure all your comments and responses are relevant and appropriate. Promote your website in a way that naturally attracts users and comes off as professional instead of spam.

Conclusion

Promoting your website and content is just as important as producing good quality content. Creating more and more content won’t do you any good if it doesn’t reach the target audience in time. Promoting your website isn’t as difficult as you might think. Use our easy and helpful guide to promote your website and ensure that it reaches the target audience in time!

The Best 4 AI Tools to Transform Your Business in 2020

Nowadays, it is not an easy task to keep pace with the times. Everything is rapidly changing: new technologies are being invented, businesses are being opened, medicines are being discovered.   Today you are a student, who writes his modern technology essay with excitement, tomorrow — you are an enthusiastic start-up entrepreneur who is full of AI business ideas.

However, both students and entrepreneurs are in need of fast reaction and modern technologies understanding to be competitive and productive. To do so, Information scientists and programmers in the whole world are developing AI technologies to implement AI in business as well as in daily people`s lives.

Adopting AI for small businesses, start-ups, and simple routine tasks already today allows us to live efficiently, sustainably and simply better. 

Today, if you take all these information science essays, various researches, scientific articles, you will come to the realization that yes – AI development is working on improvement. There are dozens of examples and case studies that show how the implementation of AI programs, even in big corporations, helped to optimize the work and multiply the profits. I recommend you to read the free Walmart and HANA case to better understand the power of AI technologies. (I would make a suggestion that after analyzing this article you will consider AI as one of the most fascinating topics).

All in all, this article is for those who are passionate about their business projects and ready to redirect their forces and finances into development, and also for those who read hundreds of essays on Information Science and are on the business plan stage now.

This article will tell you about 4 best AI Tools to Transform Your Business in 2020:

DataRobot

It is one of the most popular business intelligence tools today. More and more students include DataRobot examples when they do their artificial intelligence essay. DR works with global brands, like Mitsubishi Heavy Industries, Airbnb, United Airlines, Panasonic, Nippon steels, and others.

Talking about the tool itself — it is an automated machine learning platform that helps analysts and data scientists of different levels build and deploy better predictive models and improve discoverability of valuable business insights. 

What is more, DR supports data science and even provides workshop courses in around 50 global universities.

Pros: internationally used;

Cons: quite high prices.

Datalogue

It is a brilliant tool that helps your team to prepare data for use. Datalogue automatically receives raw data, cleans it ups, and transforms it into the product for data consumers and analytics. 

Datalogue works with such well-known brands as the New York Times, Forbes, Ameritrade network, and others. 

Spending less time for data preparation business allows getting well-analyzed, classified and transparent data.

Pros: user-friendly interface;

Cons: quite high prices.

Rainbird 

It is an AI software that helps to make your business operations smarter and easier. Rainbird enables your business to build systems based on human-like decisions to increase quality and efficiency.

Basically, Rainbird combines human-like knowledge with the company`s data, which leads to new ways of staff interactions with clients and new approaches to problem-solving.

So, Rainbird is in some way a completely independent working ecosystem that transforms the way your business works.

Pros: controlled learning algorithms;

Cons: takes time to implement it in the business.

Chatfuel

We can hardly imagine our lives without social media. The same story happens with business lives. Social media can become a powerful tool to promote and develop your business, but it’s important to use the right methods and algorithms.

 Chatfuel can be a great help for this. Chatfiuel is the world-leading chatbot platform for Facebook messenger. Chatfuel’s clients range from small and medium businesses to the world’s most recognizable brands. The most known clients are: Adidas, Lego, T-mobile, and others. What`s more — there is no need for coding! 

Pros: free trial;

Cons: are there any?

To sum up, I hope this article will help you to make a step forward into the AI era. But, please, keep in mind that successful business is not only about technology, it’s also about everyday work and strong will to make an impact.

Good luck!

Startup Business Plan

   If you want to start up your own business, there are a few things that are needed to ensure success and to get people to take your venture seriously. One of the most important things that should be done at the very beginning of your trek into entrepreneurship is to write a solid business plan.

   If you’re only just starting out in business, you’re probably much too busy to think about the long-term future.

   But part of building your business now is planning for when you want to call it a day. Every owner-managed business needs an exit and succession plan to pave the way for a smooth transfer of ownership so that one day you can reap the benefits of your hard work and investment while the enterprise you’ve established continues into the future.

   A startup business plan is a document that outlines your new business’s goals and objectives and indicates how they are to be achieved. This plan is invaluable when it comes to attracting prospective partners and financial aid for your new business. A business plan can also be used to track the new business’s performance and compare it with your original goals.

   While business plans can be formatted in a variety of ways to suit your particular business and personality, there are twelve basic components that should be included in a solid business plan. They include:

1. Objectives.

What size business will you be starting? How much money do you want to make and over what period of time? All of these questions should be answered in the initial planning phase and should be realistic.

2. Competition.

Many small businesses fail because there was not a market for their new product or service. Make sure this does not happen to you. Find out which needs are not being met by current providers, and target your business to fill those needs.

3. Cost.

Estimate the cost of assets needed for your business by pricing the necessary equipment and materials needed in the day to day operation of the business. The best way to do this is to contact individual suppliers and do a little comparison shopping. Then, compile a list that can be easily referred to as you complete the rest of your plan.

4. Personnel Requirements.

How many people will you employ? What types of qualifications will they possess? Having a solid idea of what you will require now, may prevent personnel problems in the future.

5. Pro forma income statement.

A pro forma income statement is an estimate of future sales and expenses. The information contained should be in line with the business objectives. If the numbers do not quite add up, you may need to cut expenses, raise revenues or change your objectives. If the numbers still do not look encouraging, a different type of business opportunity may be better suited to your needs.

6. Legal form.

Will your business be a sole proprietorship, a partnership, or a corporation? Research each and find the one that’s best for you.

7. Capital.

This can be the most time-consuming part of starting a business. While there are loans and grants available, most funds used to start up new businesses are provided by the business owner. If you do not have enough capital to start your business now, do not get discouraged. Keep saving while you look for other ways to raise the needed cash.

8. Pick your location.

Location, location, location is the key to success. Place your small business in areas of high traffic.

9. Bookkeeping.

Whether you are going to hire an accountant or keep the books yourself, now is the time to implement your bookkeeping system.

10. Advertising.

How will people learn about your new business? Which types of advertising will attract the most people to your door: internet or TV? Should you buy back links for your new blog or not? Remember, these are quite possibly the most important dollars that you will spend. Use them wisely.

11. Permits.

Make sure that you have all of the necessary permits and licenses to operate your new business. These permits may include vendor licenses, sales tax numbers or professional licenses. Each city, county, and state is different. Check with the local chamber of commerce to see what is required in your area.

12. Open your business!

After the doors to your business are opened, continually match your business’s performance with its objectives. If there are any discrepancies, changes may need to be made in order to align the two.

As you can see, not all of these steps can be completed at the same time. Start writing your plan by including information about how you hope to achieve each step, and follow up by revising your plan as each goal is realized.

The most important thing to remember is that a business plan is not a rigid set of marked accomplishments, but an outlined path to where you would like to end up. Your plan may take many twists and turns along the way.

How Hard Is It To Learn A Programming Language?

Many will say that it’s hard to learn to code. It’s a sad fact that many of these people fail and then give up.

What these people don’t understand is that there is no such thing as “instant code”. It will take some time and practice to become a suitable encoder. If you expected to be able to write programs for IBM in just a week – or even a month – it’s no wonder that it’s hard for you.

So, if you’re looking for a magic bullet that will turn you into an instant action programmer, you are in the wrong place. But what you will find is an explanation of why many people find coding difficult and how to make it easier.

Why Coding is So Hard

A lot of people get excited about “learning the code”. They expect to become professionals in the sphere of code development after finishing a couple of lessons. They find a few code learning materials online, fill them in, but then realize that they won’t achieve anything. They know that they are not coding professionals, and they don’t know how to create a website or application.

That’s when they give up and say:

  • “This is too hard for me!”
  • “I’m not smart enough!”
  • “I’m just not made for coding!”

However, it doesn’t have to be like this. Coding isn’t hard. It just takes more time and practice than you might expect. To be a competent encoder, you need to learn how to produce products, not just write code.

To become a web developer, you need to be able to make a website, not just write HTML tags.

To be a mobile developer, you need to be able to create applications, not just build objects in Objective-C or Java (though, with service like codewars.com and codegym.cc learning Java became much more easier today)

Most coding tutorials do not cover these things, so it is no wonder that people get upset and give up. The reason you might think it’s “hard” is that you don’t get results. However, you have to understand that to develop your coding skills. You can’t just boldly follow the instructions in a textbook. You have to take responsibility and start doing it.

Starting Your Project

The key to developing your coding skills is to put down the textbook and start your self-managed coding project. This could be an application, a website, or anything related to what you are learning. It doesn’t have to be a massive project – it’s just a small project to help you apply the skills you’ve learned.

Remember, your ultimate goal should not only be to study the code, but also to produce the product. It will give you the experience you need to become a professional coder, and at the same time give you a result you can be proud of.

When you finish your first product, start another one! This is the way forward. The more you get used to creating things, the more you learn, the more accessible coding will be for you.

Computer programming languages are not easy to learn, but that doesn’t mean you can’t learn them either. In many ways, coding is like cooking – you are required to follow a set of instructions without leaving room for errors.

It also helps if you understand that the most common condition for a programmer, especially for a new programmer, is a feeling of being incapable. Learning is almost limitless, so programmers have to learn new tools, languages, and technologies all the time.

Learning a computer programming language is like learning everything else – it will be easier for some people and harder for others. Whether or not you find it difficult to program depends not only on your personality but also on your computer skills. According to Brian Feldman, a robotics specialist and founder of Feldman Consulting Enterprises, there are several key personality traits that programmers must be successful with (among others):

  • Almost unlimited tenacity to continue trying to troubleshoot, fix, and develop
  • Excellent short-term and long-term memory
  • To understand how everything is interconnected.
  • Excellent attention to detail

If you don’t have these traits, you can still learn to encode. However, your experience of learning a new programming language can be more complicated than for someone with a programming personality.

Which Programming Languages are the Easiest? Hardest?

WP Engine has interviewed almost 1000 developers (presumably in 2017) and asked which languages are the easiest and most challenging to learn. If you are interested in learning to code and want to know where to start, the results of the WP Engine Developer Survey can help you make a decision.

Most natural Programming Languages To Learn

When the question “What do programmers think is the easiest language?”. 

They replied that the five easiest languages to learn are:

  • HTML 
  • Python
  • JavaScript 
  • PHP

Hardest programming languages to learn

On the other hand, the question “What do programmers think is the most complex language?”.

Complex means that it is difficult to read, understand, debug, and maintain, and difficult to learn.

 The five most difficult ones are:

  • Build
  • C#
  • TeX 
  • Goal C
  • C

Choosing Your First Programming Language

While it may be useful to consider which languages other programmers think the most straightforward and most challenging to learn, the truth is that, like any different foreign language, learning code will require some effort and dedication. For this reason, the best question to ask rather than which language is the easiest to learn is – why do I want to learn coding in the first place?

Below is an overview of the most common ways to use some of the most relevant, popular computer programming languages:

​Languages​Most Common Uses
​Python​Web and internet development, scientific computing, graphical user interfaces (GUIs)
​Java​Internet of Things (IoT), enterprise architecture, cloud computing
​Ruby​Web app development, robotics, networking, system administration, and security
​HTML​Web development, email programming
​JavaScript​Front-end website development, gaming development
​C​Artificial intelligence, computer graphics, image processing, systems programming
​C++​System/application software, client-server applications, embedded firmware
​C#​Windows-based platforms
​Objective C​Software development
​PHP​Web application development, server-side scripting, command line scripting

If you plan to become a web developer, for example, you can learn Python, HTML, and/or Ruby. If you want to develop and build applications, think about learning PHP or C++. Either way, the first step is to find out what you would like to do as a programmer, and then find out which language to aspire to.

To Sum It Up

There are several different routes you can follow to become a developer or programmer. You can learn to program by yourself, thanks to a lot of online resources dedicated to teaching people how to read, write, and interpret code. 

However, if you want to learn the theoretical basics of computer programming to do more than write code, you may want to consider a master’s degree in computer science.

Top Productivity Tools for Small Business

Here are the top tools for productivity for small business! Understand their working so that you can easily use them in the best way possible!

Slack

Now, this is one of the most important tools for small businesses; slack is a tool that has made team communications and messaging very much easy. You must know that slack is a messaging and communication tool that helps coworkers hook up with each other in the professional work environment. From the day it was introduced, this tool has been loved by its users because it has removed the very formal medium of an email form the small business environment. It has revolutionized the medium of collaboration between colleagues.

The different feature of slack includes real-time chats, cross communications, and notifications in time! it is said to be not only the best team application tool but is also one of the best tools for getting immediate responses and notifications in a healthy work environment!

Slack has hidden capabilities too, and these include advanced message searching, simple commands and personal assistance. You can also integrate slack with other applications related to your small business that are mostly project management tools.

Google Applications

Well, we all know about Google applications and how they have made our lives easy. The most Google applications include the famous names Gmail, Google Calendar, Google Task manager, Google spreadsheets, Google docs, hangouts, and google slides.

  1. You can easily use these tools if you are using Google Chrome or Google as your search engine, you can easily add their extensions on your browser. You must know about the simple use of Google tools, and for that, you must read the list below!
  2. Gmail is an email application for the sending and receiving of professional emails. It is one of the most user-friendly email tools you can find on the web.
  3. The Google calendar is the tool that is used worldwide to add reminders and keep track of your monthly and annual routine. From your office to your vacations you can plan anything on the tool.
  4. The Google task manager is as the name tells us is used for management of tasks of your daily basis. The Google task manager will simply help you manage your tasks and add reminders to your tasks.
  5. Google spreadsheet and docs; these tools are the best online services you can use for entering data and writing articles. We will not talk about the major details of the tools today, but you must know that these tools have the best user-friendly experience!
  6. Hangout is yet another messaging application associated with Google. Although the app is not commonly used in office premises but is surely one of the best messaging tools, you can find!

Podio

Now Podio is yet another platform that is very useful for small businesses. It is a platform which will help you plan meetups discuss your tasks with your team members and also will help you in the integration of tasks, files and your calendar. You can add and share your monthly team report with your colleagues, you can also add your sales report, you can plan on a vote out, and you can also share useful information and plans for your team.

The Podio platform is one of the most important tools for checking of activities and keeping track of the daily work, and you can also compare your performance with that of your competition, you can keep track and share deals with your colleagues, the tool will also show you memories of the past. You can add multiple more applications to use with Podio!

Plagiarism Checker

A plagiarism checker is yet another important tool for small businesses, especially for small content businesses. A small content business must have a free website plagiarism checker which it can use to check plagiarism in the content before submission simply. A content business these days cannot be run without the best and the most reliable plagiarism checker.

There are many plagiarism software tools, but you must choose the best reliable plagiarism checker for yourself. Plagiarism can land you in expulsion and degrading if not taken care of properly. The plagiarism checker with percentage feature is a tool that is very useful, especially while publishing academic content on your website! You can choose between searchenginereports.net the top free plagiarism checker, and plagiarismsoftware.net the best value for this service.

Air Table

This is yet another tool that is more popular because of being an alternative to the conventional spreadsheets by Microsoft. You can easily organize your work and database with the help of this tool. This tool gives you the complete flexibility to enter and edit your data plus it has many rich and exciting features that you won’t find in any spreadsheet tool.

The air table will also help you customize colorful charts and give you other options to create a bigger picture and visualization of your data. The tool also gives you a feature for adding a map to store your geographical addresses and related data. You can also use the calendar and the gallery feature of the app.

Backlink Checkers

The backlink checkers are a really important part of the content business and especially the one which is in its initial stages. Backlinks are the tools which are the best for attracting traffic to your website. The purpose of a backlink to simply point the search engine’s attention towards the content on your website. This is added on the basis of freshness, relevancy to the content and unique ideas.

There are many backlink checkers and generator tools on the web, but we would suggest you use the best one and you can simply find the best tools by search engine reports and small SEO tools as we have mentioned earlier that these tools are the best ones available on the web. The main purpose of the checker is to check the quality of the backlink. If the link is in bad shape, then it can affect website health, and in cases like these, it is important to edit or remove them.

To-Do-List Tool

The to-do list tool is the best tool you can find to manage your daily routine especially when you’re in a small business you need cheap and reliable services, and you can use the To-Do-List tool to make sure that your daily routine is well intact. You can add your daily and your monthly goals on your to-do list. The tool will simply give you reminders and set the applications for your use.

You can simply add bullets, images, other important information in the tool for your help and assistance.

Image to Text Converter

The image to text converter is one of the best tools for the small business fraternity, especially the one who is working on the translation of content and other important content management strategies. You must know that the purpose of using an image to text converter is to translate text from an image with more efficiency and reliability plus it will take not more than a few seconds to do the job for yourself.

If you compare the working of the tool with that of a person, then you will understand the time and the cost it will save you. This tool is the best if you want to increase the productivity of your office and decrease the expenses.

Palm Desktop on Windows 10 – Disappearing Data files – Datebook and Memos

Thousands of people still use Palm Desktop as their primary contact management system. It has the essential features that people need, some of which are even missing in Outlook.

Some of the things found in Palm Desktop and no other PC application are:

  • Fast Loading – Loads in less than a second
  • Categories for Contacts, Calendar, Tasks and Notes
  • Ability to make Memos private and secure
  • Easy printouts of Contacts, Calendar, Tasks and Notes
  • Thorough implementation of Calendar repeats

Versions of Palm Desktop

In 2020, there are two effective versions of Palm Desktop. The earlier version, Palm 4.1.4 was released in 2004. it features Colored Categories for Calendar which were removed in Palm Desktop 6. The data file format is proprietary, based on the original serialized memory structures originally released in 1996. Palm 6.2 was released in 2008 using MDB (Microsoft Access Format) data files. The application features were similar, but the database structure was brand new. Palm Desktop was too early to be converted to Unicode, but special language versions were created for specific markets. Notably Big5 and GB3212 versions were released for China, and JIS version for Japan.

Download Palm Desktop

You can download Palm Desktop from the CompanionLink Support forums. Both Palm Desktop 4.1 and 6.2 are found there.

Problems on Windows 10

Starting in 2019, updates of Windows 10 appear to be interfering with Palm Desktop’s ability to save data files. Notably, if you have Palm Desktop open and your PC reboots (because of a Windows 10 update), the file gets erased. Most commonly this is the last file you added or edited. Palm Desktop does not make automatic backup files, so the data is commonly lost.

For those that use CompanionLink to sync Palm Desktop with Android, and Palm Desktop with iPhone, the Sync Software does make backups of all data files when you sync. So these files are recoverable.

New Alternative to Palm Desktop

We have introduced a new Alternative to Palm Desktop on your PC. It is called DejaOffice PC CRM Standalone. This software has many of the same features as Palm Desktop:

  • Contacts, Calendar, Tasks and Memos
  • Very fast load time – loads in seconds.
  • Full featured Calendar and Task lists
  • Hidden data for private notes
  • All the same tables and fields as Palm Desktop

In addition, DejaOffice has some new features

  • Native Windows 10 Compatibility (also Windows 7, and 8)
  • Automatic file backup
  • Built-In Sync with Android and iPhone via USB, Wi-Fi, Bluetooth and DejaCloud
  • Telephone and Email Tech Support

You can download a free 14-Day trial. The cost of the software is current $49.95 with a planned price increase for May 1, 2020 to $59.95. Check out the product information page with the video!

DejaOffice PC CRM Standalone
Average User Rating:
Average rating: 4.84 out of 5 based on 362 reviews.
Free 14 day trial. Price $49.95

Should You Continue Windows 7 After End Of Life?

During the beginning of the new decade, particularly on the 14th January 2020, Microsoft will retire Windows 7. This means that several security updates will inevitably stop as well. For the majority of individual users and enterprises that will still be using this top rated operating system, security issues will certainly be a factor.

As much as the end of Windows 7 doesn’t come with much welcome, especially from its current users, the trends were quite obvious.  Since the rolling out of the new Windows 10 operating system, not many updated features were introduced to the Windows 7 operating system.  Thus, it was a good idea during this time for many users to switch and transition onto the newly introduced Window 10.

However, this was not the case as Windows 7 operating system remains to be a popular option among using.  As of October 2019, a little bit over a quarter of the 1.5 billion Windows device users still relied on Windows 7 according to the Netmarketshare. With these high numbers of the Windows devices still operating under Windows 7, it begs the question of the safety of the users after the discontinuing of Windows 7.

The Impending Security Threat

After the ending of Windows 7, the number one threat to may users will be unavoidable threats from malware attacks as the devices will be unprotected. Though it is possible to remove malware using tutorials at VirusPup why not stay safe in the first place. The reality of an abandoned operating system with no updates gives many hackers and malware programs a field day to explore different routes and ways to attack the vulnerable devices.

In fact, hackers do love to work with non-existent interruptions that come with an abandoned operating system. A good example of how lethal such security threats can be showcased through the 2017 eternal blue Windows vulnerability was leaked by a hacker group, shadow brokers.

This led to a ransomware attack onto more than 200,000 unpatched Windows devices from unrelated users. During this time, Microsoft issued an emergency patch to all of its users with unpatched systems to prevent the spread of ransomware. However, the damage had already been done. Furthermore, security threats are not isolated.

In 2003, another security flaw in the Windows XP and Server 2003 operating systems left the operating systems susceptible to malware attacks, even to users that had no contact with hackers. During this time, Microsoft did issue a patch for all retired operating systems as well.


The Safety Net

The safety of your windows 7 will not be entirely at risk after retirement after all. At an extra cost, you can still pay for the safety and security of your operating system. As a business, it is costly and virtually useless for Microsoft to maintain all its operating systems at once. This is because, along with the constant updating and maintenance of the system, comes costs paid to engineers that spend the time to do the maintenance.

Thus, it only makes sense to retire older versions of operating systems. However, special arrangements have been developed by Microsoft to maintain older versions of operating systems that are popular amongst its users. During the2015 to 2017 Window 7’s extended support period, Microsoft offered updates for the security of the system.

Additionally, Microsoft also noted that transition in January 2020 after the retiring of windows 7 will not be as smooth for enterprises and large organizations. Thus, to ensure that users still using the operating system post-January 14, Microsoft introduced the Extended Security Update Program that will hold validity till January 2013.

During this period, users are given enough time to make the transition. With this program, enterprise and organization users will pay an annual $50 fee per device during the first year, $100 annual fee in the second and $200 fee in the third year. However, for users that have actively subscribed to windows 10, Microsoft offers a cost-cutting solution by offering the extended security update program free for a whole year.

IoT Windows 7 Devices

In addition to your desktops PCs and laptops, many other devices are commonly known as the Internet of Things devices also use a stripped down version of Windows 7, which is designed to run on devices with limited resources and functionality.  These devices include ATMs, point of sale terminals and medical devices.

The stripped down version of Windows 7 however, doesn’t shield these devices from the risks of security threats. IoT devices are posed with a risk of ransomware attacks and botnet viruses from hackers.  Botnet viruses normally invade the devices and deny the services offered by the device. This is because these smaller devices are normally the epi-center of operations and functions.

Thus, ransomware attackers are normally successfully paid by the owners. The stripped down Windows 7 offers a viable solution to these devices as their limited resource and function prove to be somewhat difficult to accommodate newer operating systems.

Additionally, even if one chooses to use an update system, it means that they need to invest in a newer device which can be too costly. Thus, to keep providing security for such devices at a cost-cutting solution, Microsoft will continue to support the Windows 7 Embedded Standard 7 service pack until October 2020 for some versions and through 2021 for others.

The Transition

It’s safe to say that even though the ending date has confirmed to be January 2020, the chances are that Microsoft will offer yet another critical patch after the deadline. This is because of the myriad of users who will be virtually abandoned without the patches. However, even with this prospect of Microsoft’s safe the day yet again, it is wider and safer for many organizations and enterprises to do the switch and transition now.

As much as it is costly for large organizations and enterprises, it is much easier for single users to do a switch to Windows 10. Thus, other than keeping yourself at risk, why not make a small investment for a newer operating system. Plus, even if you choose to opt for the extended security system, the cost still stands to be almost the same r even more.

Examples of Highly Effective Niche Marketing Strategies

There is a huge list of different marketing strategies to increase business profits. Despite this, one of the most popular is a niche or focused strategy. It has its disadvantages and advantages, however, small, medium and large businesses use it to increase their profits.

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Niche strategies are appropriate:

  • in the presence of a sufficiently large segment that ensures the required profitability and growth prospects;
  • if there is no interest in the segment on the part of industry leaders, which reduces the likelihood of competition with them;
  • if there is a sufficient number of segments in the industry to select the most attractive of them, corresponding to the potential of the organization;
  • if the entity wishing to service the segment has the appropriate experience and resources.

Even a small organization, using a niche strategy, can achieve a competitive advantage if its products are attractive to the segment and it has a successful competitive position.

The disadvantages of niche strategies include:

  • The likelihood of the entity being pushed out of a narrow target segment by competitors (by offering a product that better meets customer needs or by obtaining resources that exceed the company’s resources);
  • The likelihood of erasing differences in customer needs between the target segment and the rest of the market, which will open the way for competitors;
  • The likelihood that the segment will be highly attractive to a large number of competitors, which may significantly reduce its profitability.

Examples of companies that have chosen various niche strategies

eBay (electronic auctions); Porsche (sports cars); Cannondale (elite models of mountain bikes); Horizon, Comair and Atlantic Southeast (passenger airlines with low traffic at a range of 50-250 miles); Jiffy Lube International (refueling and lubrication of cars, minor repairs); Enterprise Rent-a-Car (rent of cars instead of repaired); Bandog (restoration of tires; the company actively offers the services on hundreds of parking places of trucks); Motel 6 and Ritz-Carlton.

Niche strategies in the hotel business MOTEL 6 and RITZ CARLTON compete in different segments of the hotel services market. MOTEL 6’s focused strategy is focused on low costs, while RITZ-CARLTON has focused on differentiation.

MOTEL 6 is focused on the poor travelers who need a room for one night. MOTEL 6 offers them clean, comfortable rooms without any excesses. In order to reduce costs, the company chooses inexpensive sites for the construction of buildings near highways with heavy traffic; builds hotels without bars and restaurants (but sometimes with swimming pools); uses standard designs, cheap materials; in the rooms only the most necessary furniture.

All this reduces the cost of both construction and maintenance. Since there are no bars, restaurants and additional services in the hotels, the company manages only the registration staff, technical services, and cleaners. In order to attract travelers who need a modest but comfortable accommodation, the company uses radio advertising, which involves well-known radio commentators. Advertising highlights the advantages of MOTEL 6 cleanliness, comfort, quiet atmosphere, low prices.

The RITZ CARLTON is aimed at travelers and customers who are willing to pay for excellent service and personalized service. RITZ CARLTON hotels are distinguished by their excellent location and magnificent room views, architectural style with national flavor, great restaurants, fine cuisine, luxurious lobbies, swimming pools, gyms, technical perfection of rooms, various hotel services, large and well-trained staff.

Both companies focus on fairly narrow market segments. The competitive advantage of MOTEL 6 is its low cost and limited range of services for unpretentious travelers. The advantage of RITZ CARLTON is in a wide range of services for sophisticated customers. Both strategies are successful, albeit different. This is explained by the heterogeneity of the hotel services market, which has different segments with different needs and financial capabilities of consumers.

A niche low-cost strategy is widely used in business. Manufacturers reduce marketing, distribution and advertising costs by moving to direct sales in retail stores and store chains, delivering standard branded products at discounted prices. The combination of cost advantage and narrow market niche service gives good results if the company finds ways to reduce costs and limits the target audience to a particular market segment.

At the other end of the market spectrum are such companies as Chanel, Rolls-Royce, Haagen-Dazs, and W.L.Gore, which have created niche differentiation strategies focused on elite market segments that require first-class products and services. In any market, there are segments where customers are willing to pay more for additional product features, allowing companies to implement focused differentiation strategies that serve an elite customer base.

Another example of a successful niche differentiation strategy is the elite chain of Trader Joe’s 150 outlets, a combination of a delicatessen store and a food wholesale base. Trader Joe’s customers buy expensive exotic products along with a standard set of common groceries, so the store’s stock contains exquisite products such as salmon sandwiches and jasmine fried rice, and at the same time standard products that can be found in any supermarket. Trader Joe’s difference from its peers is not only the combination of exotic and conventional products and competitively low food prices, but also the opportunity to turn a regular grocery shopping trip into an exciting, entertaining experience.

Blue Mountain Agent has a strategy of differentiation in the production of greeting cards and differs from its competitors – Hallmark and American Greetings – not only by the distinctive design and content of its cards but also by the presence of electronic greeting cards.

Conclusion

While selecting a particular niche as the primary focus of attention makes it much easier to find and attract clients, it is essential that there are enough clients in that niche to make it an advantage. An animal shop, targeting a wide range of pet owners, will have far more potential customers than a shop specializing in pet ferrets or poodles only. These niches may be too small for the local market.

Veterinarians specializing in the treatment of cats or horses stand out against the background of general practice veterinarians and can position themselves as experts in this niche. This will already be an advantage of niche marketing – people often prefer to deal with narrow specialists who focus on one narrow niche.

Applying a niche strategy always gives good results, especially in startups, the clearer the distancing and dissimilarity to competitors for a certain category of clients, the greater the chance that the project will “take off”. If you’re a startup, fast business loans can help you a lot. Most entrepreneurs experience a sudden need for extra cash at some point during their careers, especially startups.

Benefits of Having Mobile App for your Logistics Company

Nowadays, companies that are choosing technology are the ones benefiting from the last-mile transportation. How would you feel to see your company ship products more quickly and better than ever before? The last mile is your answer to new technology and transformation that quickens the delivery process.

To effectively compete with big brands like Amazon, Walmart, and others, your company needs to adopt transportation and logistics mobile apps. With that, you will start to see processes become more secure and seamless. But how many can understand the effectiveness of application use in the last mile, and in what ways it can benefit their consumers in service delivery? According to Richard Alden, if current strategies are reviewed and improved, things will better for cities, and transportation will never look messy again.

What is the last mile? It is the final stage of any shipping process. Some define it in terms of actual distance from one place to another, but for better understanding, it involves shipping something from a local hub to the consumer’s house. Let’s see how last-mile can benefit your company through the use of Apps.

Features to Include in Your Transportation and Logistic Apps

Today, technology, no doubt, controls the world and for your company to thrive, you must keep up with it and make good use of technology to create innovative solutions. It becomes handy when faced with too many options available at your fingertips.

A well-informed transport and logistics manager will make sure to have mobile apps with features that help to minimize problems on the road, delivery times, and costs.

Offline Support

Having no internet connectivity today is not imaginable. However, your company must be prepared to overcome the absence of internet connectivity. After all, the logistics business mostly happens on the road, right?

If your app does not support offline productivity, that’s useless in some locations. Last-mile problems could be the most important aspect of the entire process as they directly impact the end-user plus the business. But if the offline support is in place, that can be instrumental to employees to enter data as and when they need in the logistics app, with internet or without it.

Vehicle & Driver Tracking

Having this feature can help you to optimize the cargo for each of your drivers. For example, in case you receive an order for a new pickup of products, you will be able to assign the task to the driver near to the location of the cargo. The driver can be on his way to pick up or deliver up a shipment and must not have reached the maximum load capacity.

So, what do you do? You can assign the task using the admin panel, and the driver will be able to receive a push notification with instructions for them to pick up the new cargo. The driver will need to accept the task and proceed to the shipment location, viewable on the map in the transport and logistics app.

Throughout the process, you can view the location of the cargo and the driver in real-time on the map using your smartphone.

Benefits of Apps for Logistics Management

  • They help manage your fleet
  • They alert you about the traffic situation
  • They make asset tracking easy

Why is Last-Mile Important?

Probably you may not be aware of the importance of the improvements. But the core plan is to winning consumers over in a competitive global economy. All things changed when Amazon started offering its customers a speedy and cheap delivery. Right now, everyone operating an Amazon Prime account can get their products within two days with no additional cost.

Today, the customer would shy away from the website, promising to ship them products over five business days. Of course, they would go to the likes of Amazon, for they are not ready to wait forever to receive their purchase. And many companies find themselves in this predicament of not being able to offer consumers faster shipping.

What customers are looking at is a company that can provide them with a speedy delivery service.

Why is Last-Mile Difficult?

From the consumer’s end, they do not understand why last-mile transportation is challenging. They only hit the order button and wait for the product to find them within a few days possible, and that’s it to them. From the company’s perspective, the most prominent effect is the Amazon effect as customers today are used to receiving products that they order with Amazon within two business days, which is not easy for many companies to match that speedy delivery.

The delivery process has sometimes posed challenges in serving customers. For instance,  reaching rural homes that are far apart may be a challenge to getting consumer’s products speedily. Also, in urban areas, you’ll find it so clogged with traffic and slows the whole process.

Lastly, no matter how speedy you want to get products to reach your consumers, sometimes they are not at home to sign for important packages.

Conclusion

Improving the final mile is not easy, and companies must find a balance between affordable shipping and fast shipping that satisfies all parties. Many consider last-mile transportation as costly, but with a smart approach in place, even same-day logistics is possible and the future every company should plan to implement.

But the most effective way to see your company soar in last-mile transportation is by developing transportation and logistics mobile apps for both Android and iOS. Not only will that help enhance doing business in your company today, but your customers will appreciate your up-to-date with the app that responds to their needs.

How Content Marketing Can Save Brick-and-Mortar Business

In today’s digital reliant age, there are still a high number of physical retailers who resist transitioning into e-commerce. Retailers are hesitant to venture online as they worry about whether they can survive the threat of online transactions. Additionally, they also fear the dying status of brick-and-mortar retail trading, as online purchasing has become significant.

However, it is essential to know that the two can work together, which can result in gaining a greater focus on the experience of the consumer. One example is the existence of content marketing. But, does content marketing work? Can it improve revenue? To know more about the advantages of content marketing to your brick-and-mortar business, keep on reading.

Going Digital is Not a Threat, It’s an Opportunity

The fear of witnessing the death of brick-and-mortar business can be a devastating case. Although some people considered the growth of online shopping as a threat, it actually showcases as an opportunity for brick-and-mortar retailers. At the same time, it can also promote commitment, increase sales, and loyalty, both offline and online.

Moreover, retailers must exert an effort to provide an excellent approach to customer service, and that involves engaging and connecting customers in the most timely and pertinent ways. Establishing a place in the digital aspect can help retailers in enhancing their skills as well as improving the consumer’s shopping experiences.

Boosts In-store Traffic and Sales

Utilizing content marketing strategy for your business is meant to build conversions from your shoppers and traffic to your store.  There are different types of areas on how to manage your online marketing, including:

  • crafting article blogs with the help of various kinds of writing app
  • review sites
  • landing pages
  • social media sites
  • product pages and more

Although content marketing is a little complicated than traditional marketing avenues, the best part of it is that it has a more significant effect on your bottom line. On a side note, it is also a vital platform for retailers to strengthen the relationship between potential and existing clients. Giving useful information that is significant to the audience can generate a greater impact on those who are reading your content.

Know Your Ideal Audience

One of the most fundamental parts of applying a strategic plan in any online retail business is knowing your audience. Knowing what they do, who they are, and the reason why they would want to know more about you is essential.

Hence, to be able to do that, market research must be done. Market research can assist in identifying the weaknesses in your competitor’s approach, which then helps in utilizing potential customers. In turn, you are more likely to conduct new strategies and think creatively.

While doing that, your content marketing will begin to solidify. Content marketing, on the other hand, can save your brick-and-mortar business because of the reason that customers will browse the Internet and start their search online. That said, having enough knowledge about your competition will be imperative to the success of your business.

You Won’t Go Out of Business

Content marketing plays a significant role in your brick-and-mortar business. The platform urges you to generate all of your content with the same goals in mind. The goal is to make your user experience, message, products, and services consistent across all variant content, which will, in turn, establish credibility with your readers.

Takeaway

The presence of content creation is one of the most effective forms of digital marketing.  Aiming to be the best marketer in the industry needs a tremendous amount of effort. Your brick-and-mortar business requires techniques that are reputable and enduring. Content marketing will bring those beneficial impacts.