Adapting to Change: How Demand Integration Reshapes the Advertising Landscape

Posted on November 30, 2023 by Maria Nels

Digital technologies and consumer behaviors are changing fast, and so is the advertising industry. According to a study conducted by BCG and Google, data-driven marketing has the potential to significantly enhance business performance, resulting in an increase of up to 50% in online transactions and a 33% increase in return on ad expenditure.

This is a clear indication of the potent impact of the demand-side integration solution. As audiences access online content through various devices and channels, advertisers and publishers have new ways to connect and interact with them.

Discover hero — the ultimate solution for demand integration. This innovative tool allows you to manage multiple traffic sources from one platform, saving you time and hassle. You can also automate, optimize, and track your performance with advanced analytics. Demand integration is not a luxury, it’s a necessity. Hero makes it affordable, easy, and secure. Find out how it can boost your business below.

How Demand-Side Integration Solutions Revolutionize Advertising

Demand-side integration solutions emerge as transformative catalysts in the advertising arena. Picture it as unlocking myriad doors to potential customers across diverse channels and devices, exponentially expanding reach. Guided by data-driven strategies and real-time optimization, it transcends merely hitting the target — it’s about consistently hitting the bullseye. Furthermore, it adeptly slashes support costs, eliminating the need for multiple integrations while effortlessly overcoming technical hurdles.

Implementing demand-side integration solutions within advertising signifies a strategic paradigm shift. It revolves around harmonizing customer needs and brand capabilities, crafting a seamless experience across channels, platforms, and touchpoints. The focus is on delivering tailored, personalized messages that resonate with customers’ goals and values.

Several noteworthy examples illustrate the impact of demand-side integration options in advertising:

1. Behavior-Driven Ad Customization

Utilizing data and analytics to segment customers based on behavior, interests, and needs. Subsequently, ads are tailored for each segment, featuring customized content, offers, and compelling calls to action.

2. Amplifying Brand Messages through Social Engagement

Leveraging social media, influencers, and user-generated content to amplify brand messages. This not only engages customers on an emotional level but also encourages them to share their feedback and experiences, creating a community around the brand.

3. Interactive and Immersive Ad Experiences

Creating immersive ads that transport customers into virtual or augmented reality environments. Additionally, incorporating gamified challenges or quizzes enhances customer learning and enjoyment, forging a unique and memorable interaction.

4. Cross-Platform Integration for Enhanced Context

Seamlessly integrating ads with various digital platforms and devices, such as smart speakers, wearables, or connected cars. This integration provides contextual information, recommendations, or assistance based on customer location, activity, or mood.

The profound impact of demand-side integration methods lies in reshaping advertising into a customer-centric, relevant, and engaging landscape. These solutions facilitate the construction of trust, loyalty, and advocacy among customers, driving increased conversions, retention, and lifetime value. Beyond that, demand-side integration empowers brands to stand out from competitors, adapt to evolving customer expectations, and navigate shifts in market trends.

Benefits of Demand Side Integrations

One of the methods by which advertisers can establish communication with publishers and reach their intended audiences is through demand-side integrations, a form of programmatic advertising that employs white-label advertising platforms, such as SmartHub, to facilitate the acquisition and disposition of ad space. The point is about software solutions that can be customized and branded by advertisers to suit their specific needs. Some advantages of using white-label advertising platforms for demand-side integrations are:

They give advertisers more power and visibility over their ad campaigns and traffic sources.
They help advertisers reduce costs and save time by eliminating the need to develop and maintain their own technology infrastructure.
They allow advertisers to offer a complete set of services to their clients, such as display, video, native, and mobile advertising.
They enable advertisers to access a large network of publishers and inventory across various channels and formats.
They provide advertisers with sophisticated features and tools for targeting, optimization, analytics, and reporting.

Imagine a tool that acts as your advertising Swiss Army knife — this is demand side integration options. It seamlessly blends with different ad formats like video, banners, native, and push advertising. And the perks? Access to premium traffic sources, laser-focused targeting options based on location, device, and audience specifics, plus crystal-clear reporting and analytics. It’s the efficiency booster for managing multiple campaigns effortlessly.

Choosing a Reliable White-Label Advertising Platform

Now, imagine having a canvas where you wield complete control over your advertising realm. Enter the white-label advertising platform. It’s not just another platform; it’s your personalized billboard. Tailored branding, full resource control, and integration with third-party tools to boost functionality — all in one place. But how to choose? Consider experience, industry reputation, service quality, security compliance, and flexible pricing.

Within the realm of white-label platforms, those seamlessly incorporating these integrations — e.g. SmartHub — stand out. Their ability to harness the power of header-bidding, Prebid.js, OpenRTB, and JS tags ensures a cohesive, transparent, and automated advertising experience, promising control, customization, and robust functionality for advertisers seeking a competitive edge. Some demand integration solutions that SmartHub provides are:

Header-bidding:

Allows multiple demand partners to bid simultaneously, fostering a fair auction.
Boosts publisher earnings by selling to the highest bidder, enhancing user experience.
Enables faster ad loading and improved aesthetics. Learn more about it on Pablift

Real-time bidding:

Facilitates instant, automated ad buying and selling in an open marketplace.
Targets audiences based on location, device, behavior, and context, saving time and money.
Ensures optimal ad-user matching at the right moment.

Pre-bid.js:

A code streamlining header-bidding integration with diverse demand partners.
Facilitates customizable bid options, simplifying implementation on any ad server or platform.

OpenRTB:

Governs communication between demand-side and supply-side platforms.
Enhances real-time bidding with standardized language and data exchange for improved performance. Detailed information available on the IAB Tech Lab OpenRTB Standards page.

By using these demand integration solutions, white-label advertising platforms can help ad exchanges adapt to the changing advertising landscape and maximize their ad revenue potential. They can also help ad exchanges provide better value and service to their clients, both advertisers and publishers, by offering them more control, flexibility, and transparency over their ad campaigns.

Conclusion

To sum up, demand integration is more than a trendy term; it is a powerful tool that transforms advertising standards. It makes campaigns more efficient, secure, and flexible, combining different traffic sources into a unified force. Choosing demand-side integrations solvent allows access to high-quality traffic, accurate targeting, and streamlined analytics. For those who want full control and integration, the white-label advertising platforms like SmartHub offer a complete solution to cope with the changing advertising environment. The ball is in your court!

Beyond the Hype: Demystifying the Distinctive UI/UX DNA of San Francisco Developers

Posted on November 27, 2023 by Maria Nels

Have you ever found yourself lost in the sea of apps, wondering why some interfaces capture your attention effortlessly while others leave you frustrated? I know the feeling. As a tech enthusiast navigating the bustling digital landscape, I became curious about the secret sauce that makes a UI/UX design and development agency in San Francisco, like Dworkz, stand out. With over 2,000 tech companies calling San Francisco home, each vying for user loyalty, I embarked on a journey to unravel the psychological nuances behind their distinctive and effective designs.

What is cognitive psychology and how does it influence UI/UX design?

In the heart of UI/UX design lies cognitive psychology, a realm that delves into how users perceive, process, and utilize information. Picture this: a user interface that seamlessly captures and maintains attention through clever use of contrast, color, and animation. San Francisco developers leverage cognitive psychology to simplify interfaces, reduce cognitive load, align with user mental models, and enhance memory. It’s not just about aesthetics; it’s a science-driven approach to understanding how customers think and make decisions.

Unique Features of San Francisco Developers’ UI/UX DNA: Two examples

1) Dynamic Visual Storytelling:

Distinctive Trait: Through the strategic use of animations, San Francisco developers guide users through a narrative within the interface, making the user experience more engaging and memorable. Khoirul Abdul Aziz explains how visual storytelling can enhance UI design and provides some examples of how to use images, typography, color, and visual flow to tell a story.

2) Intuitive Microinteractions:

Distinctive Trait: What makes San Francisco Developers special is that they use intuitive micro-interactions to increase user engagement. Microinteractions, such as subtle feedback animations or interactive elements, are thoughtfully designed to align with cognitive psychology principles, providing instant, satisfying responses that reinforce positive user behaviors. Wyzowl presents 15 examples of micro-interactions that are subtle, fun, and memorable.

What is behavioral economics and how does it influence UI/UX design?

Enter behavioral economics, the force that guides users’ choices based on preferences, motivations, emotions, and biases. SF developers employ this knowledge to create interfaces that tap into human behavior. They utilize loss aversion to motivate action, framing to influence perception, anchoring to set expectations, scarcity to drive desire, and social proof to sway decisions. It’s not manipulation; it’s a strategic understanding of how users respond emotionally and behaviorally to design elements. Just like Dworkz demonstrates in their successful projects – two examples:

Emotional Resonance Through Microcopy:

PubNub: A data stream network for building real-time apps that uses microcopy to engage and motivate users to explore the features and capabilities of the platform. The platform uses phrases like “Let’s get started!” and “You’re awesome!” to create a positive and enthusiastic tone.

Personalized Decision Journeys:

Parley Pro: A contract management and negotiation software that uses personalized decision journeys to guide and support users through the complex and collaborative process of contract creation and negotiation. The software uses dynamic workflows and smart suggestions to help users draft, review, and finalize contracts.

What is social psychology and how does it influence UI/UX design?

One of the most fascinating aspects of UI/UX design is how it incorporates social psychology, the study of how people interact with each other and their environment. San Francisco developers understand the power of social psychology to create interfaces that foster trust, engagement, and community. They use social identity theory to appeal to users’ sense of belonging, reciprocity to encourage mutual exchange, gamification to reward behavior, personalization to tailor experiences, and feedback to provide guidance. It’s not just functionality; it’s a human-centered approach to designing for social needs and values.

How to apply these principles to your projects

Applying the principles of cognitive psychology, behavioral economics, and social psychology to UI/UX design involves a strategic approach. Let’s break it down into three essential steps:

1. Understand Your Users Through Cognitive Psychology:

Step 1: Begin with thorough user research to understand how your target audience perceives, processes, and utilizes information.
Application: Use surveys, interviews, and observations to uncover users’ needs, preferences, and pain points. Apply cognitive psychology principles to design interfaces that capture attention, reduce cognitive load, and align with users’ mental models.

2. Influence User Behavior with Behavioral Economics:

Step 2: Dive into the realm of behavioral economics to comprehend how users make decisions based on motivations, emotions, and biases.
Application: Leverage principles such as loss aversion, framing, anchoring, scarcity, and social proof. Highlight potential losses to motivate action, frame options strategically, provide reference points, create a sense of exclusivity, and showcase evidence of popularity or credibility. Shape the user experience to align with behavioral triggers.

3. Enhance Social Interaction Through Social Psychology:

Step 3: Explore social psychology to gain insights into how consumers interact, collaborate, and influence each other.
Application: Incorporate principles like reciprocity, commitment and consistency, authority, liking, and trust. Encourage consumers to reciprocate by offering valuable content or discounts. Foster loyalty through consistent experiences and rewards. Establish authority and credibility, create a positive and likable impression, and ensure trust through secure and transparent interactions.

Incorporating these three steps into your UI/UX design process creates a holistic approach that caters to both the rational and emotional aspects of user behavior. Remember, the key lies in a continuous iteration based on user feedback and testing, ensuring your design aligns seamlessly with the dynamic interplay of cognitive, behavioral, and social psychology.

The UC San Diego Division of Extended Studies, a renowned online research university, presents a comprehensive overview titled “The Psychology of UX: Past, Present, and Future” that outlines the history, present state, and future prospects of the psychology of UX. It covers topics such as cognitive psychology, emotional design, persuasive design, user research, and user testing.

Conclusion

To sum up, San Francisco developers have a unique UI/UX DNA that goes beyond following fads or buzzwords. It’s a comprehensive exploration of cognitive psychology, behavioral economics, and social psychology. These psychological insights enable developers, designers, and business owners to craft interfaces that not only attract but truly address users’ needs. The value of this knowledge transcends appearance; it’s about creating meaningful relationships and delivering outstanding user experiences. Dworkz is a San Francisco-based UI/UX design and development agency that showcases this approach in its portfolio.

Key Principles of UI/UX Design

Principle:	Description
Cognitive Psychology	Understand how users perceive, process, and use information for attention, simplicity, and memorability.
Behavioral Economics	Influence user behavior through loss aversion, framing, anchoring, scarcity, and social proof.
Social Psychology	Foster user connection using reciprocity, commitment, authority, liking, and trust.

Applying Principles to Your Projects:

Research: Understand users’ needs, goals, and emotions.
Analysis: Identify problems and opportunities for improvement.
Ideation: Generate creative solutions through brainstorming.
Prototyping: Create low or high-fidelity prototypes for testing.
Testing: Evaluate usability and effectiveness through user testing.
Iteration: Refine prototypes based on testing results and user feedback.

Remember, it’s not just about design; it’s about creating experiences that resonate with users on a psychological level.

HelpWire: A Cost-Effective Remote Support Revolution for Small to Medium-Sized Businesses

Posted on November 23, 2023 by Kelly Stevenson

Remote support software has become a cornerstone in diverse business contexts. Its role is crucial not only in enhancing the efficiency of technical support and help desk teams in both small and larger businesses but also in providing vital assistance for remote family members’ computer troubles. The challenge lies in finding a tool that delivers the necessary capabilities without imposing financial strain. The ideal solution merges user-friendliness with a comprehensive feature set, allowing technical support teams to address customer issues effectively and efficiently.

Key Considerations for Small and Medium Businesses (SMBs) in Remote Support Tool Selection

For SMBs, choosing the right remote support software necessitates careful consideration of several factors. Opt for a software solution that offers a straightforward, easy-to-navigate interface and features designed for user convenience.

Features: The tool should encompass all functionalities essential for comprehensive remote support.

Affordability: It’s crucial to find a solution that aligns with the company’s budget.

Security and Privacy: The software must guarantee robust security and privacy measures, particularly critical for handling regulated data.

Ease of Use: The tool should be straightforward, minimizing the need for specialized skills or extensive training.

Scalability: Ensure the software can accommodate the growing needs of the business.

Compatibility: The tool should seamlessly integrate with the existing IT infrastructure and the various devices used by employees and clients.

Introducing HelpWire: Simple and Free Remote Support Solution

HelpWire is a cutting-edge, complimentary remote desktop service that empowers IT environments with the ability to provide prompt, secure remote connections.

Efficient and Accessible: It enables customer service technicians to access client machines instantly, resolving issues quickly and negating the need for expensive, time-consuming travel to remote sites.

User-Friendly Interface: HelpWire’s intuitive design facilitates quick problem-solving, enhancing overall user experience.

Cost-Effective Support: As a free service, HelpWire allows businesses to maximize their IT budgets while still delivering exceptional customer service, thus becoming a strategic asset in optimizing IT support capabilities.

Exploring the Comprehensive Features of HelpWire

HelpWire provides users with an extensive feature set specifically designed for small businesses, ensuring all the tools for effective remote IT support are readily accessible. This includes:

Remote Control Capabilities

HelpWire equips technical and help desk teams with vital remote control tools for top-notch remote support:

Quick Start: Launch remote support sessions rapidly using a unique client application link, streamlining the process.

Cross-Platform Support: Address issues on various operating systems, including Windows and macOS, ensuring comprehensive coverage.

Performance Optimization: Choose your preferred settings for remote screen display or data transfer speeds, or let HelpWire auto-select the most efficient options.

Multiple Session Access: Engage with several workstations of a single client at the same time for enhanced productivity.

Multi-Screen Functionality: Easily toggle between different remote screens or view more than one screen simultaneously, adding to the flexibility of the tool.

Efficient File Transfer: Simplify the process of file sharing with a straightforward copy-paste method within the HelpWire interface for quick transfers.

Client Management Features

HelpWire’s operator account comes packed with features to streamline client management and bolster customer support:

Device Insights: Automatically gather and provide essential information about client workstations to the support technician.

Client Database: Create and maintain a database with client contact information, device specifics, and notes from support sessions.

Workstation Grouping: Organize a client’s various workstations under a single profile for easier access and management.

Enhanced Client Profiles: Add detailed notes to client profiles to streamline support sessions and foster better client relationships.

Built-in Support Chat

Enhance customer support with real-time dialogue between technicians and clients.

Integrated Support Chat: Facilitate real-time communication between technicians and clients for improved support.

Concurrent Chat Sessions: Manage multiple chat conversations simultaneously, reducing wait times and improving client satisfaction.

Chat History Access: Review past interactions to provide more effective, informed support.

Robust Security Measures

HelpWire prioritizes security while maintaining user-friendliness:

No Firewall Adjustments Needed: Access client workstations securely without the need to configure firewall settings.

End-to-End Encryption: Utilize AES-256 encryption for secure data transmission, backed by WSS and HTTPS protocols.

Two-Factor Authentication: Enhance the security of technician accounts to prevent unauthorized access.

Reliable Cloud Infrastructure: Rely on the robust Amazon Web Services (AWS) infrastructure for secure cloud-based operations.

Client Permissions: Ensure client consent before initiating new remote sessions, adding an extra layer of security and trust.

HelpWire: Versatile and Essential for Various Business Sectors

Beyond small businesses, HelpWire is adaptable to a wide array of industries and use cases, including:

IT Support Teams: For reliable on-demand remote customer support and performing tasks like software installation and system updates remotely.
Help Desk Teams: To boost help desk team performance and productivity with reliable remote connectivity.
Educational Organizations: Ensuring all IT equipment is accessible

HelpWire: A Game-Changer in Remote Support for Businesses of All Sizes

In conclusion, HelpWire stands out as an invaluable asset for businesses of various sizes and industries. Its user-friendly interface, combined with a robust set of features, guarantees that technical support and help desk teams can deliver efficient and effective assistance. This enhances customer satisfaction and boosts overall productivity.

The software’s cost-effectiveness and comprehensive security measures solidify its position as a strategic tool for businesses aiming to optimize their IT support capabilities without overstretching their budget.

With HelpWire, companies gain a dependable partner in managing the complexities of remote support. This paves the way for streamlined operations and superior customer service, making it an ideal solution for small businesses and beyond.

6 Proven Digital Transformation Trends for IT Consultants in 2023

Posted on January 28, 2023 by Scott Fluent

Nowadays, everything is digitalized. New technology is shaping our lives and changing our working style. Clients also expect industries to follow these trends and provide results accordingly.

When it comes to consultancy firms, the situation is not different. Clients want consultants and consultancy firms to adopt digitalization and use digital tools for maximum benefits. If a firm doesn’t act according to the wishes of its clients, it might lose people.

In addition to losing clients, a consultancy firm won’t be able to compete with other competitors. If someone doesn’t stay up-to-date with digital transformation trends, they are forgotten. Here are some trends that are essential for IT consultants to follow.

Increased Migration to the Cloud

The cloud has become a popular medium for storing all kinds of data. From freelancers to multinationals, everyone is using cloud technologies for daily work. It helps cut down expenses, improves accessibility, and helps avoid tedious maintenance work.

All that one requires is a fast internet speed which is available everywhere. Therefore, your consultancy firm should prefer the cloud. Almost every Transformation and Technology Consultancy firm relies on cloud technologies.

It’s easy to store data of any type and size on the cloud. The best part, you don’t have to be physically present at any one place to access the data. With cloud technologies, individuals can conveniently access crucial data from even their homes.

Online Consultancy

There was a time when consultants would meet clients in person. They would visit offices or other locations to understand the needs of every individual. However, now all of it is done online with the invention of Teams, Zoom, and other digital platforms.

Online consultation is a demand of the present time. Consultants can work from remote locations and communicate virtually with every client. That way, one doesn’t have to waste money on transportation and can meet multiple clients. Even clients feel at ease speaking with consultants from places of their choice.

These digital platforms automate the entire process of collecting requirements and collaborating with multiple stakeholders. Thus, saving essential resources. The advantages of online consultancy make it a popular trend in 2023.

More Usage of Customer Data Platforms

Being in the consultancy department, you deal with multiple people. With each individual, you get new information. From addresses to names and favorites, there are several things you will keep in your system. However, without using this data accurately, you are only wasting space.

Regardless of your company size, you will have clients. If you do not learn about their behavior and desires from their existing data, you won’t be able to provide them with relevant offers and advice.

In such cases, customer data platforms come in handy. These systems use client data to create more personalized campaigns for your customers. No matter how massive the data size is, a customer data platform will easily handle it and extract valuable information from it.

If you believe these platforms are for marketing departments, you are mistaken. Any company or industry dealing with clients should use customer data platforms.

More Focus on CyberSecurity

One of the most crucial digital transformation trends is a higher focus on cyber security. We all are aware of the increasing number of cyber-attacks on various businesses. People are losing important data and money due to these attacks.

Thus, focus on securing your consultancy firm in every possible manner. The minute you overlook cyber security, you put your company at risk. So ensure there is a balance between people, processes, and technology. It helps prevent security threats.

You could use artificial intelligence, machine learning, and cloud technologies to create a more secure system.

No Touch Solutions and Digital Payments

Amongst all trends, we also have the no-touch solutions and digital payments trend. Since the time of Covid-19, people have become more aware. They prefer social distancing, and that’s where the contactless approach comes in handy.

Restaurants and e-commerce businesses are moving towards a contactless and digital payment approach. Customers don’t have to make any contact, even while paying bills. Your consultancy firm could do the same thing.

Using a digital payment system allows users to pay you at any hour and from any place. You don’t have to manage money, and clients who wish to maintain a social distance can do so with ease.

Higher Demand for Expertise in Niche Areas

There is a high need for individuals who specialize in a particular field. Instead of people who are generally good in every subject matter, companies look for subject matter experts. The reason is simple, subject matter experts are qualified to guide a company.

In such matters, the consultancy industry is no different than other sectors. People are focusing on longer-term strategy development rather than short-term projects. For this, a subject matter expert is a must.

In the coming years, having expertise in niche areas will become a necessity. If your consultancy firm offers expertise in niche areas, you will stand out amongst competitors.

How to Start a Fintech Company: a Step-by-Step Guide

Posted on November 20, 2022 by Emma Grant

The FinTech industry is one that has continued to grow from strength-to-strength, regardless of the world economic outlook or major events.

Many regard the birth of FinTech to have come in 2005, when online peer-to-peer lending was popularized with Zopa, but it has come on leaps and bounds since then. Almost any financial product or service can be accessed online and remotely, to the point where brick-and-mortar establishments could soon become a thing of the past.

By the end of 2021, Fintech investment reached $210 billion in the United States, and there’s no exclusivity when it comes to having a good business idea in the field of fintech. As mentioned above, due to pure accessibility to the internet, simply anyone can start a fintech business.

So, if you think you have a good business idea in the fintech industry, this step-by-step guide should help you to get it off the ground:

1. Understand your industry and its regulations

The first thing to note is that fintech and the general financial services industries are highly regulated, and for good reason.

“In our niche, predatory lenders are big exploiters of vulnerable Americans, and so it is our job to ensure that our lenders are fully compliant with both state and federal regulations”, commented Ben Sweiry, co-founder of online fintech startup Dime Alley.

In order to keep your fintech business on the right side of the law, you need to know the ins and outs of what is a highly complex sphere, including the regulatory authorities, laws – both state and federal, legal limitations and requirements.

2. Discover your USP or niche

Fintech may be a relatively new term in a lot of peoples’ vocabularies, but that’s not to say it’s a small field; quite the contrary. There are lots and lots of different fintech-based services that you could provide and so it is crucial that you find your USP – what will set you apart from the competition?

To be competitive and have a chance of being successful, you could start by researching the new products or services which can be developed or perhaps try to analyse the problems that consumers are facing, and how your service or product can alleviate them.

3. Make a business plan and identify how much capital you will need

As easy as it may seem to start an online fintech business, getting a startup off the ground isn’t cheap, especially if you want to be successful, and so it is essential that you make sure you are financially ready to start a company.

A good way to start is to write a business plan – it will help your fintech startup get organized. Do not hesitate to ask for help from experts to write a good business plan, as they often have been-there-and-done-it.

There are lots of different ways that you could raise capital for your fintech startup; from bank loans to crowdfunding to venture capital, etc… You could even look into borrowing money from your family or friends if they believe in you and your idea.

Regardless of your path, you should try and have something to show to your potential investors, hence why a business plan and perhaps even a visual prototype would come in handy.

Digital Transformation in 2022 – What It Takes to Transform Your Business

Posted on March 21, 2022 by Scott Fluent

If you’re looking for the fastest, most effective, and most secure way to grow your business and expand your operations, digital transformation should be your highest priority. Defining what it means to digitally transform your operations is quite challenging as the definition would differ from industry to industry.

Overall, it involves integrating and implementing digital technologies into every aspect of your organization. It fundamentally changes how your company functions and interacts with consumers. However, while it may sound like something simple to achieve, it’s far from it.

Digital transformation requires tremendous tech knowledge and cross-departmental cooperation with your organization to effectively match your business goals and culture with rapid application development models.

With all that in mind, let’s discuss what it takes to transform your business digitally and take it to the next level.

Process transformation

From AI, machine learning, APIs, and data analytics to cybersecurity, networking, and other technologies, reinventing business processes to reduce cycle times, improve quality, and lower cost has been a primary concern for many businesses.

Many organizations have implemented robotic process automation to eliminate repetition and simplify processes. Process transformation is the first step toward digitally transforming your business that can create tremendous value in your organization, regardless of your line of work.

Business model transformation

The next phase of the digital transformation of your business is changing how it delivers value in your industry. It focuses on the foundational building blocks of your company and allows you to change your business model into a more customer-centric, omnipresent powerhouse.

In other words, it defines how you create and market your products and services, and how you interact and engage with your consumers.

Organizational and cultural transformation

Redefining your business capabilities, talent, processes, and mindsets for the digital business landscape are essential to breaking the chains of traditional business models. You need flexible workflows, scalable operations, top-class decision-making, and the ability to make moves in an instant.

To do that, you’ll need the following things:

Greater reliance on various modern-day business ecosystems;
Bias toward learning and testing;
Decentralized decision-making process.

Agile workflow development and instilling collaboration are surefire ways to change your organization and shift employee focus to the immense potential of data. Your employees shouldn’t depend on the tech equipment to deliver results when they have all the data in the world in the palm of their hands.

Approaching digital transformation

Measuring your digital success is crucial in the first few months of your transformation. However, you shouldn’t remain idle and wait until your digital success catches on. Instead, try to leverage all the advantages you can.

Start by harnessing the power of all digital solutions at your disposal to develop an all-encompassing digital strategy. Keep in mind that this can’t happen overnight. Focus your new strategy on making rapid implementations and changing your culture by shifting focus on data.

You’ll need an effective, centrally managed network to develop an innovative, data-driven enterprise network that ensures your website and all other channels of customer interaction are as responsive as they should be.

SD-WAN solutions are the best technologies for connecting devices and users across all your points of interaction. Once your digital transformation starts yielding positive results, you’ll soon identify new digital goals and targets that will potentially change the final destination of your organization.

Keep in mind that each customer interaction is generating data, and this data can prove to be an invaluable source of insights that can help to achieve your business goals. That’s why it’s important to shift focus from equipment to data.

Why do you need digital transformation?

Digital transformation offers access to top-class data that holds all the answers you need and helps deliver real value to your consumers. Digital transformation is the best way to cope with the ever-increasing inflation and ensure economic survival in an overwhelmingly competitive digital landscape.

It allows you to adapt to rapid changes in the digital world, address disruptions to supply chains, answer customer demands, and cope with the fluctuating market. Investing in such a monumental change is a safe way to ensure your business thrives in these turbulent times. Your transformation should match your company’s specific demands, challenges, and industry.

Conclusion

The only way to move forward in your industry is to embrace the advantages of the ever-evolving technologies. The more the world moves towards the online business landscape, the more your organization depends on data capturing, processing, managing, and analysis.

Data defines a business today, and it offers all the insights into your consumers, market, industry, and competitors. Digital transformation is the most effective way to use those insights to your advantage and stay ahead of your competitors.

The Internet of Senses — An Emerging Consumer Trend 2030

Posted on December 20, 2021 by Oksana Zabolotna

Today, being with people who are miles apart, translating a menu from a foreign language using your camera, or watching out for the traffic when you’re on the road isn’t novel anymore. People are used to what extended reality has to offer, but the technology does not stand still. The experiences are expected to become richer, more captivating, and involve all our senses, not just vision and hearing. The digital and physical worlds are merging, and that’s called the Internet of Senses.

What Does the Internet of Senses mean?

The Internet of Senses is a novel and rapidly-developing technology that augments our senses beyond the boundaries of our bodies. It implies combining various technologies, including visual, audio, and haptic, to deliver new, digital sensory experiences similar to those we encounter in real life.

The IoS gives people augmented vision, hearing, touch, and smell. The technology allows blending multi-sensory digital experience with actual physical surroundings. In this way, we can interact with people, robots, and devices as if they were right in front of us.

With the help of this innovative technology, the companies could deliver groundbreaking solutions, such as immersive communication or sustainable vacations in VR. A bunch of businesses are already looking for specialists who are capable of coming up with such products.

So, hiring skilled programmers now is a forward-looking decision that can give you an upper hand in a couple of years. Developers in Ukraine are considered talented and reliable and will surely give your company a competitive advantage because they stay on the same page with the industry trends.

How Can People Benefit from the Internet of Senses?

The IoS is the next level of digitalization that is expected to reshape many industries. Hyper-fast connectivity and advanced automation are a must for the solutions that will be emerging in a new sensory world.

Although IoS is mostly used for commercial purposes, like allowing people to smell perfumes before purchasing them on e-Commerce websites, the technology is also applicable for other areas. For example, people with allergies or those that have lost the ability to taste flavors due to various diseases can taste them again with the help of the IoS.

These are just some examples of how IoS is anticipated to be applied in the future:

Thoughts accessible via technology

Many people believe that in 2030, it will be possible for us to reply to short messages using only thoughts. The boundary between “thinking and doing” will be blurred, making way for the new market dedicated to devices.

For example, when having AR glasses on, a person has to think about a specific destination, like a grocery shop. After that, it will show an individual the way to get to the location and where to find the products one has on the shopping list.

Touch and merged digital reality

An array of consumers expects to be able to touch anything digitally. For example, they believe they might partake in a Formula 1 race, experiencing all the feelings the drivers have. These include vibrations, smells, and sounds. The same goes for concerts, meaning you can both hear the music and feel the bass on your skin.

Holographic communication

This means communicating with people as if they were sitting just next to you. The increased presence will be achieved with holographs that behave just like a real person you’re chatting with or with avatars. These aren’t limited by sound and images, involving taste and smell too. For instance, they can digitally convey the taste and smell of coffee.

Sensational services

It is anticipated that the multi-sensory experience will allow us to immerse ourselves in another place or historical period. The entertainment industry will be significantly altered, bringing exceptional experiences in gaming and cinematic areas. Workstations and workplaces will be contrasting to those we have now, and people won’t have to be actually present at the office or other facilities presenting only virtually in their working life.

Wrapping Up

As you can see, the technologies are now proving more solutions that can be applied in every industry. The future is just around the corner, so it’s fair to say that the way we perceive our routine is about to face drastic changes.

Some of the Best-Selling Xiaomi Phones in Singapore

Posted on October 26, 2021 by Lucy Jones

What is Xiaomi?

Xiaomi is a privately owned Chinese electronics company headquartered in Beijing. It is the world’s 5th largest smartphone maker and produces tablets, TVs, fitness bands, smart home products, and other consumer electronics.

Xiaomi best selfie phone is A new Xiaomi phone that has leaked on TENAA (China’s equivalent to the FCC), an upgraded version of the Redmi Note 3 Pro that was released earlier this year with model number 2015213. The device carries the name “Xiaomi Hongmi Pro” and comes with model number MDE40. This is not to be confused with 2016213, another variant of the Redmi Note 3 (MediaTek). As for now, there are no details regarding its specifications.

The Redmi Note 3 Pro carries model numbers 2015215 and 2016213 carries model number 2017213. However, the difference in numbers is not due to the change of processor as both versions come with the Snapdragon 650 chipset, which is a first for Xiaomi as no other smartphone from the company comes with such CPU.

Other features on either version of the device include a 5.5-inch full HD display, 2GB/3GB RAM, 32GB internal memory along with a microSD card slot which supports up to 128GB, 16MP rear camera with LED flash, 5MP front-facing camera, and 4G LTE connectivity. The Redmi Note 3 Pro has an a50mAh battery, while its lower variant has a 4100mAh battery.

Some of the best-selling Xiaomi phones in Singapore

1. Xiaomi mi5-This model is one of the best selling products in Singapore, and some notable specifications include

1.5GHz quad-core Qualcomm Snapdragon 820 processor, Adreno 530 GPU, 3GB/4GB RAM, and 32GB internal storage.

2. Xiaomi mi mix-This model is another best-selling product in Singapore. The specifications include a 6.4inch full HD display with a curved ceramic body, 4th gen snapdragon 821 chipsets, 12 Mpx camera, and 3400mAh battery.

3. Xiaomi Redmi Note Pro-Other notable specification includes 5.5-inch FHD display, snapdragon 650 octa-core processor, 13mpx front and rear cameras and 4050mah huge battery capacity…

What to look for when buying new Xiaomi phones in Singapore?

Display-look at the display features and size and compare with other models in the same range
Processing power-compare with other models in the same range to see if the features suit your needs.
Memory Size-compare amount of internal storage, RAM, and a slot for microSD card support.
Battery Capacity -compare mAh rating to see how long the phone will last on a full charge.
Camera-compare megapixels and other features to see if the camera is worth it.

Incoming search terms:

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In conclusion, when buying Xiaomi best selfie phone in Singapore, it is essential to look at the specifications and compare it with other models in the range before purchasing one. It is also vital to ensure that the features of the device suit your needs. If you are looking for good specs at a reasonable price, Xiaomi phones might be perfect. However, suppose you want more features such as NFC capability or fingerprint sensor support etc… In that case, it is advised to purchase a pro version model which costs a bit more but offers better specifications from top brands such as HTC One A9s, Vivo V5 Plus, and Oppo R7s, to name a few.

What Are the Advantages Of Windows 11?

Posted on October 26, 2021 by Mark Morrison

Windows 11 launched recently and Microsoft delivered some big changes to the storied operating system, including its first name change in six years. The Windows 11 update began rolling out on 5 October 2021 although it will be released in a phased approach on eligible devices.

Windows 11 comes with a tonne of new features, such as the ability to download as well as run Android apps on your Windows PC and updates to Microsoft Teams, the Start menu and the overall look of the software, which is cleaner and Mac-like in design. Keep in mind that not all of the features are available today.

Windows 11 isn’t just Windows 10 with a new collection of wallpapers. Thankfully, many other tweaks and improvements make an upgrade to the latest OS seem enticing. That said, the new OS’s wallpapers are, indeed, beautiful!

Beautiful Glass

Windows 11’s new desktop aesthetics try to mimic the look of glass. As a result, there’s a lot of transparency on many desktop elements, from windows to menus. This transparency goes hand-in-hand with related effects like a background blur, drop shadows, and rounded corners. All GPU-accelerated for a buttery-smooth user experience. It should both be more elegant and snappier than Windows 10.

Bar to Dock

Like Mac OS and many Linux Desktop Environments, Windows 11’s taskbar can turn into a dock. The icons on it can be centred, which is very helpful when using Windows 11 on a touch-enabled device. Fans of the classic taskbar will still be able to align the Start button as well as app icons to the left. Note that if you like Windows 11’s looks, and especially its centred taskbar, we’ve looked at how you can make your Windows 10 desktop look like Windows 11.

Return of the Widgets

Did you prefer widgets, the little floating informational windows in Windows Vista and 7, to the Live Tiles of Windows 10? The new widgets in Windows 11 appear in a dedicated pane, which slides in from the left of the screen. In addition, they also seem to be more geared towards presenting information instead of working as mini-apps. Still, that’s not a ground-breaking feature.

Easily Accessible Snap Layouts and Groups

Windows already supported snapping windows to the sides or corners of the screen in rudimentary arrangements. Originally “borrowed” from other OSes and advancing mobile technology, the feature was further expanded with Windows PowerToys’ FancyZones feature. Now, a new, as well as improved version in Windows 11, brings the feature to everyone, placing it in a quick menu hovering over the maximize button.

Android Apps on Windows 11

Up to Windows 10, if you wanted to run an Android app or game, you could either remote control your smartphone or run an emulator. Windows 11 will come with support for Android apps baked-in. Theoretically, you’ll be able to install almost any Android app or game, click on it, and then it will pop up on the screen, almost as with native Windows software.

Is There A Difference Between Medical Negligence And Malpractice?

Posted on April 9, 2021 by Nora Sbalckiero

It doesn’t mean much to you that medical malpractice or medical negligence is a legal term, but it should mean a great deal to your attorney. Your personal injury lawyer must understand the difference between medical negligence and medical malpractice to provide you with the best possible outcome in your medical malpractice claim.

Medical negligence and malpractice aren’t the same things, so understanding the difference will enable you to make informed medical injury law decisions and what personal injury claim you wish to bring. Many people have difficulty choosing between treating their injuries to reduce their physical discomfort and adjusting their lives. Personal injury often comes with emotional distress. Most negligence and malpractice victims don’t have time (or patience) to gloss over complicated legal issues regarding whether something was malpractice or not.

So, let’s sort out the confusion and begin by identifying each term in a more precise context and identify their differences after.

What Is Medical Negligence?

Medical negligence happens when a health care provider fails to provide the standard of care which could lead to a patient becoming harmed or injured. Defendants are considered medically negligent if they fail to do something that causes harm, which leads to injury to the plaintiff.

Medical negligence occurs when a doctor fails to observe acceptable standards of care while at the same time failing to uphold patient-physician relationships commonly found in the profession. In general, errors end up causing harm to patients.

In medical negligence, surgical tools might be left inside a patient after the surgery has been completed. In addition to surgery, it also includes failure to recognize symptoms or treat them correctly and surgical errors. It’s essential to acknowledge that no doctor would knowingly do this, but the act must be recognized as an oversight and a mistake.

What Is Medical Malpractice?

Under the banner of negligence, malpractice occurs when a doctor or hospital staff member intentionally breaches a contract with their patients. Healthcare professionals who commit medical malpractice consciously choose an option that harms the patient when they know that the other option could help them. However, while they didn’t intend to hurt the patient, they took action that might have caused injury or death. You can also read about: NEC resulting from baby formula.

Medical negligence can take many forms. A misdiagnosis of a medical condition is a widespread mistake that can easily result in permanent disability or death. Doctors who fail to order necessary procedures or prescribe medications despite risk or side effects without adequate communication could be considered responsible for medical malpractice. These situations involve a doctor who knew something was wrong, but the intent is uncertain.

Identifying medical negligence from medical malpractice isn’t just about what happened to the victim; it’s also about its effects on the case. Even if the harm is different, the patient is still harmed in some manner. Furthermore, establishing medical negligence is required to prove a medical malpractice case.

For this, you should turn to a trustworthy attorney for medical malpractice who’ll investigate the case thoroughly and who’ll find the real cause of medical malpractice. A dedicated and experienced attorney will do his best to provide a compassionate representation and will help you get through both the mental and financial challenges you’ll face.

What Are Their Differences?

There’s one keyword that separates medical malpractice from medical negligence, and that’s intent. While no medical professional sets out to hurt their patient, anything can happen either by accident or by a conscious choice in an exam room or operating room.

Medical negligence can be understood as an error that resulted in unintended harm to a patient. When medical professionals transgress the standard of care, they’re known to commit medical malpractice. However, this can’t be interpreted as malicious intent to cause harm, instead of injury that the doctors or nurses knew could’ve been prevented if more precautions had been taken.

You must ponder the consequences of this situation when it happens to someone you love. If you need help determining why there might be a medical malpractice claim, talk to a medical malpractice lawyer in Florida.

Your attorney should consider the following factors:

1) They must be familiar with the essences of these two legal theories;
2) They must be fully aware of the numerous elements that must be present in any situation to win your case;
3) They must be proficient in applying them.

It’s Time to Act

A medical professional must’ve chosen to act against your best interests when committing medical malpractice for your attorney to prove medical malpractice.

It’s essential that the experienced personal injury lawyer you choose can navigate the complex differences in standard of care between heart attack victims and broken bone victims who have a network of reliable expert witnesses. You can choose a lawyer online based on how strong their law firm’s SEO since this aspect might mean they have a solid client base.

Choose a personal injury lawyer and a firm with both the skills and the tools to fight for you and win. They should have a track record of helping clients receive appropriate compensation and have been one of the firms that have handled many medical malpractice cases in the past.

Getting a qualified doctor to represent your medical malpractice case is critical, but knowing the difference between negligence and malpractice is essential as well.

Conclusion

An experienced medical malpractice attorney is essential since medical malpractice cases are incredibly complicated. You won’t have to go through with a horrifying experience by yourself; let a credible lawyer work beside you. After you’ve understood the difference between these two terms, you’ll be able to transition to the next crucial steps to do with your case.

Optima Tax Relief investigates Eligible Expenses that are now Deductible through the Paycheck Protection Program

Posted on February 1, 2021 by Addison Yes

The COVID-related Tax Relief Act of 2020 was enacted as part of the Consolidated Appropriations Act of 2021. The COVID-related Tax Relief Act of 2020 amended the CARES Act to specify that no deduction would be denied, no tax attribute would be reduced, and no basis increase would be denied by reason of the exclusion from gross income of the forgiveness of an eligible recipient’s covered loan. The change applies for tax years ending after March 27, 2020.

Both the Treasury Department and IRS have provided guidance towards allowing deductions for payments of eligible expenses. These payments are expected to result in the forgiveness of a loan that is under the Paycheck Protection Program (PPP).

Optima Tax Relief provides guidance on the Revenue Ruling 2021-02 which dictates that eligible taxpayers may not deduct certain expenses to the extent that the payment of the expense in question is expected to result in the forgiveness of a loan guaranteed under the Paycheck Protection Program. This new guidance reflects changes to the COVID-related Tax Relief Act of 2020 which was signed into law on December 27, 2020.

Revenue Ruling 2021-02 obsoletes Notice 2020-32 and Revenue Ruling 2020-27. This obsoleted guidance disallowed deductions for the payment of eligible expenses when the payments resulted (or could be expected to result) in the forgiveness of a covered loan.

The new COVID-related Tax Relief Act of 2020 has amended the Coronavirus Aid, Relief, and Economic Security Act (CARES Act) and details that any amount that would otherwise would be included in an eligible recipient’s gross income by reason of such forgiveness would be excluded from gross income.

For more information about this, the COVID-related Tax Relief Act of 2020, and other tax changes, visit IRS.gov.

How Architects Can Benefit from BIM in 2021

Posted on January 12, 2021 by Edward Roesch

Introduction

Building Information Modelling (BIM) has given architects greater control of the surveying and modeling of projects. It has also further enabled greater collaboration between architects, engineers, contractors, and stakeholders helping make better decisions on projects. As more of what was perceived to be the traditional workspace is being moved to remote work ideals, that is to say in employees’ homes, BIM will play a greater part in architects’ lives. This article is dedicated to seeing how architects will further benefit from the technology in the coming year.

Improved Interaction

When Autodesk published their paper titled “Building Information Modeling” only the very optimistic would have predicted that the technology would be a foundation stone in a market expected to top over 16 billion USD by 2025, but that is the current trajectory for the industry. Initially, for architects, in particular, the technology didn’t promise much in revolutionizing how architects went about their business. Over 18 years later the same view can no longer be supported.

In general, the technology has improved workflow by streamlining processes. Collaboration has always been one of the great advantages of BIM but for architects, an improved ability to de-risk projects and deliver a higher standard of outcome has seen the technology adopted steadily by the profession.

Testing

Being able to host 3D structures will always have a use. BIM furthered this ability by being able to test structures using comprehensive physics engines which can be used to test the more mundane aspects of the design. Increasingly, these tools can be used to test how the building would respond in the advent of a natural disaster like an earthquake.

Communication

Before even the thought of ground being broken for a foundation, BIM can help pitch ideas to clients. This ability is being further advanced through the incorporation of virtual reality technology. This can allow potential clients or property investors to “walk” through the designs in the virtual design. Another technology that can further help when the construction process begins is augmented reality which can be used on-site to address needs or update clients on how the final project is completed.

Lower Cost

Greater collaborative ability can foreseeably improve creativity amongst teams. This is a hard parameter to measure; however, one that is not hard to quantify is cost. Those employing BIM architecture principles have been able to reduce costs and be more competitive in the marketplace. Much of the reduced cost is a result of the design process taking far less time, resulting in cost saving. Cost reductions have also been noticed when mistakes are detected early and can easily be rectified before a contractor has even laid cement.

Conclusion

In the coming years, the BIM uses in architecture are expected to be further improved with the incorporation of AI and machine learning technologies. These are expected to further reduce error and promote higher levels of information transfer without the need for human intervention.