How to Increase Brand Awareness on TikTok

TikTok is the primary social platform that is commonly chosen for brand promotions. Increasing a brand’s reach is dependent on how it utilizes TikTok. One must possess excellent knowledge about TikTok before doing a promotion in it. So, achieving growth through TikTok promotions requires a separate range of tactics. Hence, it is crucial to focus on improving brand awareness and achieving better growth. Currently, enhancing the brand awareness on TikTok requires a specific set of tactics. Read this article so that you can learn how to increase brand awareness on TikTok. You can gain immense knowledge about boosting brand awareness effectively. 

Trollishly on Increasing Brand Awareness:

The essential factor for a brand to have better growth on TikTok is its brand awareness. Brands have the habit to buy tiktok views packages from any leading paid services. Purchasing such services can offer development to brands in a shorter period. A brand can reach a vast audience if it increases its popularity on TikTok. Only then will its name reach its potential audience. 

Increasing the brand awareness on TikTok constitutes various factors. You should know which strategy works for you in the best way. Hence, implementing it in the right way can aid you to a considerable extent. 

Focus on Creating Viral Content

Creating viral content is one of the easiest ways to increase the brand reach on TikTok. Brands have their complete focus on TikTok as they feel that it is the right platform to drive their growth. TikTok has the potential to have good development for a brand considering its user base. TikTok has many potential buyers who can take an instant action to purchase products. So, if your brand’s promotional content becomes viral, then the product will become popular among many people. Hence, if any content form is getting viral on TikTok, brands must give importance to such forms of content and create content along those lines.

TikTok Stories is About to Come

Many reports suggest that TikTok will launch TikTok Stories very soon. It is currently testing the feature by making it accessible for a limited set of audiences. Hence, it is essential to have a possible focus on this feature. Because once it is launched officially, it can gain colossal reach. Content may be frequently added to the stories section, achieving a much more engagement rate. Hence, acting proactively and framing strategies to maximize brand awareness is a good move. Stories section has been playing a better role across all social platforms to boost the content reach. So, you must learn to leverage the TikTok stories section and use it effectively. 

Stay with the Trend 

TikTok is known for its new trends. The platform always gives rise to the latest trends, which subsequently spreads across other social applications. So, TikTok is the place where recent trends had their inception. Hence, if any trend is prevailing on TikTok, make a note of it and create content accordingly. Therefore, always keep a close watch on what’s happening around you and frame your content accordingly. It is essential to stay with the trend and make the most out of it. If any content you create along the lines captivates people, the video will garner better reach. 

The Presence of Tropical Posts

Tropical Content is one of the ways to reach as many people as possible. You must be robust in content creation to create better results through Tropical content. This form of content is one of the easiest ways to increase your brand awareness quickly. Currently, tropical posts are the only way a brand can reach many people. So, it is an excellent move to have the possible focus on this content form. The demand for these kinds of posts has been increasing consistently. So, learn to create tropical content and frame your content accordingly.

Not everyone is focusing on the tropical content these days. But, according to reports from Trollishly, it is one of the most effective forms of content. So, if you are not used to creating such content, then extract ideas from the content that other brands posted in the past. This will help you to create relevant content. Brands are looking for better ideas to pitch their products on TikTok. So, giving importance to the tropical content can provide them with better conversions. 

Tie-up With Micro-Influencers

Micro-Influencers can contribute to a considerable extent in increasing a brand reach. They are also exceptionally skilled in creating content that quickly catches people’s attention. Currently, many brands have started tying up with micro-influencers. Hence, giving importance to these Influencers is also an ideal move. However, don’t underestimate micro-influencers that have minimal followers. If you collaborate with more than two micro-influencers, you can achieve better results. 

Wrapping Up

Brands are primarily focussing on TikTok to achieve a better conversion rate. Hence, giving priority to it can aid them in achieving better growth. Currently, TikTok is regarded as a powerful social platform for earning maximum brand awareness. So, it is suitable to give possible importance to it. Hence, give the necessary priority to TikTok for brand promotions. 

The Best SEO Tools to Boost Your Google Rankings

No master can do the job without proper instruments. The same is true for site optimization and promotion. If you still think that good articles are enough for putting your resource on the first page of results, you are still living in the Stone Age. Implement modern tools to achieve maximum results. 

There are a lot of free options available, and they work well. But in most cases, the free version provides only limited functionality. For the most efficient and quality services, you’ll have to pay for the full scope of services. This article will describe the most interesting and useful ideas for resource optimization. We divided them according to the optimization direction.

Keywords

To implement the most effective keys, you need to know the most relevant words and the keys popular among the competitors. The best SEO tools ensure a powerful marketing effect. Use Google Analytics or a similar service to determine the keys relevant to your topic. Place the most important words into the title and meta description; less popular variants can be spread evenly throughout the article. Don’t forget to check the rivals’ strategy regularly. It will allow you to correct your tactics in time and maintain your position.

Backlinks

Links leading to your site from other resources are an extremely effective method of raising your ranking. The rule of thumb: the resources where you place your links should be reputable and trustworthy. Otherwise, it can harm your site rankings or simply be useless. You don’t have to surf the Internet and choose suitable sites manually; numerous instruments facilitate this task. You can read a detailed free backlink generators review. Select the tool that suits better for the skills and the goal.

Code and Internal Links

Do you know that the invisible part of your site has a major effect on the overall efficiency? Search robots analyze the information and the code of the resource, and you can use it for your benefit. Optimize the programming part to ensure successful indexation. You should revise and fix broken links, analyze the efficiency of meta titles and descriptions. To learn interesting details of code optimization, read this post. You can find a list of top SEO promotion tools for the best Google optimization.

Overall Site Performance

Check the traffic of all the pages you have. This way, you can determine the most effective parts of your resource and make necessary improvements for the sections with poorer performance. New platforms for SEO boost will show you the sources of the visitors’ flow. It’s extremely useful information; you need to find out the promotion methods you can get rid of and the effective tools worth additional investments. What is the best SEO ranking software that will show the most promising tactic? More interesting tips on improving your SEO methods you can find on lmspulse.com.

Your Current Position

To raise the site’s efficiency, you must determine its place among the rivals. The simplest evaluation method is to google your company using the most popular keywords. The results will present your ranks compared to other companies in this field. You’ll receive an approximate picture of the alignment of forces. To receive more exact information, utilize analytic tools designed for this job. For tracking the results of your rivals, such services as Ahrefs can be truly helpful. In a few clicks, you’ll receive a list of companies with detailed statistics data. You can utilize this platform for complex site audits and key research. ProRank Tracker is a useful tool for this part of site optimization. It has a great reporting option, remote access through a convenient web interface.

Content

The articles and posts you publish on your resource are vital for an SEO boost. The resource should contain only interesting, high-quality and proven information, and you’ll be surprised to know that modern tools can help with it. Screaming Frog makes data analysis easier and facilitates determining broken links and other reasons for poor content performance. It will easily spot duplications in your materials and build a site map for attraction to search robots. The platform has free and paid pricing plans, and best suits small and medium companies.

Serpstat can be extremely useful because of marketing suggestions and recommendations and a thorough audit of your materials. The service can quickly boost the performance and ranking of the site, but all the versions are paid-for. Four pricing plans are available, so it’s possible to fit them into your budget. This complex instrument is ideal for medium-sized enterprises. 

Now you have a complete picture of tools you can utilize for your site enhancement. They differ in price, functionality, and included instruments, so pick the most suitable variant for your tactic, company size, and goals. Using the wrong program can still be helpful, but it means a waste of money and resources, so choose wisely.

5 Quick Ways to Grow Your Small Business in 2022

When you first launched your business, your major aim was to establish your product and presence to develop a formula for consistent sales. Since then, the world has changed dramatically. We have entered the era of Everlasting Covid. The importance of your online and physical company visibility has surpassed that of your shop hours and employees. If you want to see business growth in 2022, you will need to be creative, optimistic and resourceful.

Business people in a meeting

Growth is a continuous process that involves hard effort, patience, and commitment. There is no particular step or secret formula for outperforming competitors or achieving rapid success in the sector. There are, however, tried-and-true methods for achieving growth milestones that may propel a company to success. Here are some ideas to get you started in the new year.

1. Keep Your Website Fast and Effective

Last year, Google Page Rank prioritized website speed, mobile efficacy, and bounce rate. The focus of your website’s SEO should be on original content that people want to read. This entails hiring a content developer from another country or using click-bait headlines. In addition, quality information provided fast is required for a long-term Search Position (SERP).

Hiring a full stack development company that can manage your website’s technical demands is one way to stay top of the game. A skilled web development company can correct faults on your present website and add turn-key features to increase traffic to your website. Most developers will provide you with a free consultation session, so take advantage of it to plan your budget.

Whether it brings in business or not, every dollar spent on advertising is lost once it is spent. Every dollar you spend on web page creation becomes a lasting component of your online visibility for your small business.

2. View Customer Experience as the Customer Sees It

Customers’ impressions of your company may make or ruin it. They’ll scream your praises on social media if you provide them good experiences and goods; if you don’t, they’ll tell the world even quicker. Therefore, making your present and future consumers satisfied with their experience is critical to rapid growth.

In comparison to giant corporations, small firms can be more agile and better able to recognize, predict, and respond to their customer’s needs. If you concentrate on how your customers see you compared to your competitors, you can outpace them.

You don’t have to be a clairvoyant to try to figure out what your consumers want, need, or have gone through. You just need to pay attention to them, and there are several steps you can take as a small company owner to better understand your clients.

Your firm may be great, but you will only be genuinely successful if you understand the drivers of that success as a business owner. You may improve your business and expand to become even more successful if you know this.

3. Grow your Reviews

Your clients are no different. We’re all human beings who enjoy being addressed and recognized. If your consumers take the time to submit a review, the very least you can do is respond, demonstrating that you appreciate their opinion and take it seriously. Regardless of whether they post a favorable or bad review, you should always respond positively.

Listening to your clients’ evaluations is one approach to show that you care about them. You need to read your reviews and act on them – analyzing, modifying, and using them as constructive feedback.

Remember to pay attention to both negative and positive client feedback. You must become aware of anything that is causing your clients to be dissatisfied so that you can address it.

Utilize review databases such as Trust Pilot and Gartner, and ensure that pleased consumers are directed to these sites. Invite consumers to post a review or comment on another platform after they leave one on one. Review websites frequently give incentives for reviews, and you may do the same with a discount from our product range.

Negative feedback should not be avoided. Your consumer would not leave a review if they believed you were hopeless. Instead, reach out to the reviewer, listen to what they have to say, and offer to help if you can. You can typically turn around a negative review while learning more about your consumer.

4. Target the Future

If your company continuously responds to what happened yesterday, you are starting the year off on the wrong foot. Instead, you must look forward and plan for the future to achieve quick growth.

Examine the current state of your markets’ industries. Next, take a look at how technology is developing and what that means. Finally, take a look at how people’s lifestyles are evolving.

Nothing in our life has altered as much as the Covid Era and the Era of Stay at Home Jobs, Restaurant Deliveries, and the Restaurant and Concert Collapse. Those that adjusted rapidly became the beneficiaries of the crisis. Focusing on future adaptations now will put you ahead of the competition.

So, rather than grumbling about the challenges you’ve encountered, use the time to look for fresh chances. Eateries with good ordering and delivery systems have done well, whereas sit-down restaurants have struggled. People are substituting home entertainment for holiday travel, which has gained popularity. As individuals attempt to improve their lives within their Covid restricted shells, education and learning create new opportunities to fulfill.

5. Take Time to Hire the Best People

The job economy in 2022 is a shambles. Because there are fewer candidates, it’s tempting to recruit a lower-level employee. However, meeting the requirements of customers necessitates greater thought and responsibility.

Adjust your hiring process such that it takes longer to identify people who have the initiative and commitment to succeed on the job. Re-calibrate your job outreach to take advantage of new platforms like Indeed and Upwork. Take time to fully consider how the people you hire will be helped in their career by working for you.

The best people will create opportunities for themselves, and it is your job to provide the fuel for them to do so. Likewise, your small business is their fuel to advance in their careers. To keep a remote employee happy while serving your demanding consumers, you will need a Win-Win situation. Make this equation a reality by motivating your employees to develop and learn and satisfying their demand for constructive feedback and motivation.

With hardworking employees dedicated to your company’s success, your business will be better equipped for continued growth. In addition, delegating tasks to focus on important work will free up your time and energy, allowing you to perform at your best and cultivate a collaborative work culture.

Summary

Small Business needs to adapt to the era of Forever-Covid.  Take a clear look at the successes and failures of the past year. Cut ties with the failures; it’s ok, you tried hard, it did not work. Build on your successes. Your growth lies in new success.

With each successful project from last year, brainstorm new things to try in the current year. If you make up five new things to try today, and 2 of them are successful by the end of the year, your business will be growing and profitable.

Life comes not what you planned but from what you succeeded at. More tries mean more opportunities for success. These five ideas will give you a great start and make 2022 a successful year for your small business.

5 Tips to Boost Your Affiliate Marketing Performance

Blogging has been around for decades, yet many people are still not aware of the possibility of earning tremendous amounts of their posting online. If you love spending time researching and posting about something you love, then why not make it your primary source of income?

Blogging can be both fun and profitable. In 2022, millions of blogs will be built to act as affiliate marketing pages and make millions for their owners. If you want to do the same, you first need to choose the type of affiliate you will be. Click here to see what types are there and see some of the best affiliate marketing programs that you can use.

1. Be an expert on the subject

The first and most important thing for all affiliates is providing quality content. When you have a blog on a particular subject, you must be an expert in it and provide an opinion that will be valuable for your readers. When they see that you can be trusted, they will consider your opinion and purchase through you.

If you already own a blog, it means that you’re probably already posting content on some of the stuff you’re skilled in. Always provide honest and punctual information because visitors will instantly recognize if you’re faking it.

2. Dedicate Yourself to SEO

One of the things that are highly important for becoming a successful affiliate marketer is SEO. SEO stands for Search Engine Optimization, and it is the best way to put your blog and landing pages out there for the world to see. Whether it be Google, Bing, or another search engine, you must optimize your blog for them if you want to get some organic traffic.

Optimizing is not easy, but at the same time, there’s so much information online that everyone can learn about it. If you want to learn more about landing page optimization, check out this link. You’ll learn everything you need to know about it and be more successful at SEO.

3. Advertise Yourself On Other Pages

When you have your blog published and have a lot of valuable content and links for the affiliate pages placed inside, all that’s left are visitors. However, no visitors come, or at least only a few of them are interested in checking out your offer.

That’s when you realize that you need ads on other pages. The options are endless, from PPC on Google to free social media posts. It’s easy to get lost in this ocean of options, and you might spend money without getting anything in return.

Luckily for everyone, there are tools available online that will do the job for you. One of the best solutions to be seen is creating pop-ups on other pages. See here about pop ads and how they work.

4. Carefully Choose Which Affiliate Programs You’re Going to Use

There are roughly 11,400 affiliate programs in the US alone. That means you get to choose from thousands of options and use those that will work the best for you. If you have a blog about cars, you don’t need to use Amazon’s affiliate program as most people do but find something connected with your niche.

5. Use Tracking and Analyzing Tools to Improve Your Work

It is not easy to run an affiliate marketing blog, no doubt. There’s no one-size-fits-all that you can use for your affiliate marketing attempts. However, with enough dedication and work, you’ll find out that analyzing and tracking visitors’ behavior can be extremely helpful for making more profits.

There’s a ton of these tools. The best one for analyzing is probably Google Analytics. Still, there are many equally useful, which offer even more information deeply connected to affiliate marketers’ needs. Don’t be afraid to use them.

Conclusion

These are some of the most important things you must know when you’re starting or already running an affiliate marketing campaign on your blog. Use these points for your knowledge and improve your blog. With enough dedication, you’ll easily make money and grow your affiliate marketing business. Know what must be done, find the right tools, and earn.

8 SaaS Marketing Strategies to Help You Grow Your Business

As a SaaS company owner, there is no such thing as too much improvement. With your competition launching new products or releasing new features for their existing products, you constantly have to be at the top of your game. Your marketing strategies should also be constantly evolving to keep up with market demand and audience tastes. 

Business people in a video call meeting

By working on your marketing strategies, you increase the number of new customers and reduce customer churn. With that in mind, here are eight SaaS marketing strategies that you can implement.

1. Content Marketing

Marketing SaaS products varies a lot from marketing consumer products. First, SaaS customers tend to do a lot of research before deciding to make a purchase. Second, the buyer journey often takes longer. Content marketing will help your brand position itself as a credible source of information, convince your target audience to give your products a try, and improve your website’s performance in search engine rankings. 

Your audience consumes content through a variety of methods, such as blogs, videos, and emails. To ensure that your content helps maintain your authority in your niche, you need to ensure that the content you produce is of high quality. Using a grammar check tool will help you avoid errors that erode your credibility and increase your articles’ readability.

Content marketing goes beyond posting just a few articles on your blog. You also need to create a link-building strategy that will get your content on high-authority websites and increase organic traffic to your own site. Creating different types of content will also increase your brand’s visibility across different demographics. Younger audiences, for example, prefer videos, while those aged 55 or older prefer receiving emails:

saas marketing strategies

Source: HubSpot

To create effective content, you need to know the questions your customers are likely to ask as they search for solutions for their problems. Addressing these concerns will help you raise your search engine profile as well as convince potential customers that your solutions are based on solid research. 

Other forms of content that help generate leads include white papers, case studies, and ebooks. You can use those types of free content as lead magnets on your landing pages, allowing you to grow your email list rapidly. You can also use an email tracking tool to get insights into the performance of your campaigns. 

2. Co-marketing

Collaborations between brands are nothing new. One type of inter-company collaboration, co-marketing, involves multiple brands getting together to create a product or set of products that carry the names of all brands involved. While co-marketing is pretty common among businesses that offer consumer goods, SaaS businesses are also starting to realize the benefits of this strategy. 

Co-marketing campaigns usually involve two brands that operate in different niches. For example, CRM company HubSpot and professional network LinkedIn collaborated on a book about social selling: 

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Source: Koombea

Your business doesn’t have to be as large as HubSpot to engage in co-marketing campaigns. You may start doing it on a smaller scale by finding a small business that shares your corporate values or offers products that add value to yours. Once you find that business, you can start creating content together. You may publish a common blog, feature their content on your social media platforms, or mention them in your videos whenever you feel it’s appropriate. 

Co-marketing helps you increase your reach rapidly and exposes your brand to new audiences, especially those outside your industry. Collaborating with the right type of partner will allow you to maximize your gains, amplify your message, and generate more leads.

3. Referrals and affiliate marketing

A good reputation is the best currency your brand can ever possess, and every time one of your satisfied customers recommend your product to others, they are sending potential revenue your way. It’s just right to reward your most loyal customers for promoting your brand to their contacts through a referral program. 

In a referral program, you offer rewards to customers who bring in more new customers. These rewards range from cash gifts to discounts on future purchases. You may also give them free products, such as extra storage or a few months’ worth of subscription to your product. 

Affiliate marketing runs on the same principle as referral marketing, which is to reward people or websites that help bring in new customers. However, affiliate campaigns almost always give your partners a cut of each sale that you identify as coming from their websites. Most affiliate marketing campaigns include either a code or a special product page that automatically sends a commission to your affiliate partners.

Through referral and affiliate marketing, you recognize your most loyal customers and encourage them to keep being advocates for your brand. 

4. Free trials

SaaS companies are known for offering free trials to potential customers. While this may seem like a total loss for your brand, the cost of offering a month’s worth of free access to your solutions is a lot lower than the cost of losing a potential customer to a competing brand. 

There are a few reasons free trials are popular marketing strategies in the SaaS space: 

  • They allow potential users to experience your solution for themselves before making a purchase decision.
  • Free trials are easier to convert into paid accounts.
  • They also present an excellent opportunity to collect user feedback that can help you improve your product.

Because your business follows a SaaS business model, giving your leads a free limited-time subscription won’t involve a lot of work or expense. Sometimes, it’s as easy as locating the user in your database and adding a few more months to their trial periods.  

5. SEO

Many online businesses struggle with appearing on search engine results for their niche, especially if it is crowded with multiple competitors or dominated by one or two large businesses. Search engine optimization (SEO) will help your business stand out and attract organic traffic to your site. 

Most people associate SEO with keywords. However, keyword usage is just one factor that Google and other search engines use to find and rank websites. The Google algorithm is too complex for a detailed discussion on this space, but it all comes down to how easily Google finds and indexes your content and how relevant your content is to your audience. 

For example, building backlinks from high-authority sites to yours will allow you to benefit from potential click-throughs. It also lets your website benefit indirectly from your guest sites’ domain authority score. You also need to do on-page SEO on your content. This involves adding internal backlinks within your domain to allow Google to crawl through your site and index it efficiently. 

Source: Matthew Woodward

The easier you make it for Google to look for your content, the easier it becomes for people to find it. Performing SEO on your web pages and content will not just improve your search engine ranking but also drive traffic back to your site, increasing your potential revenue.

6. Improve your PPC campaign

Aside from SEO, you may also use Google ads to push your content to the top of the search results. Most ads follow a pay-per-click campaign; that is, you only pay for the ad when a user clicks on it. Running a well-planned PPC campaign will allow you to maximize your ads’ visibility and increase the chances of users clicking through to your site. 

To make the most out of PPC ads, you need to target a good mix of short and long-tail keywords. Short keywords are often high-volume and high-competition, which means the cost per click is higher. Long-tail keywords, on the other hand, tend to have lower search volumes and high click-through rates, which lowers the cost per click. You need to use both types of keywords to maximize the number of people your ads reach. 

Aside from creating a list of keywords that you can use to reach Google users, you can also use a list of negative keywords or keywords that you don’t want to rank for. These are often keywords that appear heavily in your niche but refer to a product or service that you don’t offer. For example, if your business involves just selling houses in a specific area, you don’t want to appear in Google searches for property rentals.  

7. Tap into review sites

The growth of your SaaS company will not just depend on your marketing efforts, but also on your customers’ perception of your brand and products. Consumers tend to research their options before making a purchase, and online reviews play a major role in influencing purchase decisions. 

Most users browse through review sites such as G2 or Capterra to find out what current and previous customers think of your products and services. If you are not encouraging your customers to post reviews on these sites, you need to start now. Positive reviews go a long way in convincing your leads to give your products a try as they are seen as more credible than branded content.

Aside from getting your customers to post positive reviews, responding to both positive and negative reviews will allow you to engage your customer base. Acknowledging and replying to negative reviews, in particular, shows that you value all types of feedback and are serious about putting out the best product available.

8. Easy registration process

Marketing doesn’t end when a user visits your site. Unless they’ve successfully completed the sales or registration process, you haven’t gained a new customer yet. In the SaaS industry, many customers complain that complicated registration processes have turned them away from otherwise promising products. 

The longer your registration process is, the more chances you give your customers to back out of the transaction or abandon their shopping carts. However, many brands tend to ask too many questions that don’t seem related to the product itself. Reducing the number of questions to just a few important ones will help streamline the process and increase conversions. 

You may also use the Google and Facebook APIs to simplify the user experience. Because your leads’ Google and Facebook profiles already have their personal and demographic information, your website can import that data instead of requiring new users to fill out registration forms. Better yet, you may also use QR codes to reduce the number of keystrokes, especially if you’re dealing with mobile device users.

In Closing

SaaS marketing is a bit different from other types of marketing. Your potential customers are less prone to impulse purchases. They will take their time looking for the best option and are not hesitant about doing research about your products. Your SaaS marketing strategies should adapt to this type of behavior and gently nudge them into making a purchase. 

Content marketing, SEO, and PPC, for example, help drive customer awareness of your brand, especially in competitive niches. Free trials, on the other hand, give potential customers a glimpse of what they can expect from your product and a positive experience will help convince them to switch over to the paid version. 

You may also use review sites, referrals, and affiliate marketing to boost your promotional campaigns and expand your audience. Finally, a quick and convenient registration process will remove the last barrier to entry for new customers. 

By constantly seeking and analyzing customer feedback, testing new combinations of content, and streamlining your processes, you set up your SaaS business for greater success ahead.

8 SMS Marketing Tips to Use to Avoid Annoying Your Customers

These days, it’s no longer a question of whether or not you should use SMS as part of your marketing, but rather how you should use it.

SMS marketing can be an extremely effective way of engaging your customers. However, if you want to create loyalty and engagement, and avoid annoying your customers, there are certain best practices that you should follow.

Read the rest of this article to discover some of the most important SMS marketing tips that will help you get more from your marketing campaigns without getting on your customers’ bad side.

1. Get Permission First

I’m sure you’ll agree that there’s nothing more annoying than receiving promotional messages you didn’t sign up for – worse still, with informational offers that aren’t even relevant to you.

In fact, receiving texts without permission is not only annoying, but it’s also illegal in many states. Marketers need to comply with state and local regulations, as well as wireless carriers’ messaging policies in order to ensure that their messages are delivered to subscribers who are willing to receive them.

You must obtain consent first via an opt-in form to make sure that you only send messages to people who have knowingly agreed to receive your promotional texts. Remember, that marketing and finance violations are seen as some of the most serious offenses under U.S federal law with violators facing a minimum of 1 year of jail time and a $2,500 fine.

Once you have their express written consent, then you can proceed with your text message marketing campaign.

Using opting forms is one of the best ways to obtain consent from subscribers, but there are also other methods, such as using an SMS keyword or phrase that customers can text to subscribe to any future messages from your business.

In addition to getting permission, you must also provide your subscribers with a simple and clear way to opt-out of receiving your text messages.

This will help to keep everyone happy with your brand and avoid annoying potential customers who, even though they want to leave your SMS list, may still be interested in connecting with your brand and other channels, such as your blog, social media, email, etc.

So make sure your subscribers know they can unsubscribe anytime they want to. You can include this information in your auto-confirmation message, and you should also include unsubscribing instructions in any of your advertisements.

This can be as simple as adding “Text STOP to unsubscribe”, but it will go a long way toward helping you establish credibility and trust with your audience.

Only Send Messages to People Who Signed Up Organically

Some of the reasons subscribers might choose to opt into your SMS list include:

  • A flash sale or promotion
  • Weekly discounts
  • A “Back in stock” notification for a specific product/service
  • Customer support
  • An event reminder
  • Abandoned cart notifications
  • A launch of a new product/service

… and so on.

Whatever the reason, you can motivate people to opt-in to receive texts from your business. So you never have to send unsolicited text messages. 

2. Set Expectations Early

The next step toward avoiding annoying customers with your SMS messages is to set expectations on what they will receive – and then keep that promise.

Whenever introducing a new channel into your digital marketing strategy, you must always begin with proper channel management. If you start off by sending messages to people that haven’t signed up and don’t want your messages, then your SMS marketing campaign may be only causing harm to your brand’s reputation.

Begin managing your SMS marketing strategies effectively from the start by ensuring that all who are receiving messages have given explicit permission to receive those messages.

Once you’ve determined what recipients can expect, you must be consistent in the number of SMSes you send.

It’s true that you may want to do everything you can to avoid spamming your subscribers, but customers respond well to consistent messaging, and if you send too few messages, people might forget why they signed up to your list in the first place.

This means that when they eventually hear from you, it will seem like the text is coming out of the blue, which could potentially make your message unwelcome.

That’s why it’s important to set a regular schedule and maintain consistency with your texts.

The best practice is to send between 2 and 4 texts each month. But, your business might need to send multiple texts each week, or even daily. Find what works best for your audience, industry, and business.

For instance, an SMS marketing strategy for a church might include sending weekly reminders of when the church services take place. However, a marketing campaign for a Forex Signals Service requires sending multiple SMS messages each day.

You can experiment and test to find the optimal texting frequency for your business.

The most important thing is to be upfront with your subscribers so they know what to expect with regard to your SMS frequency – and then stick to it. For example, the team at im-a-puzzle asks their users if they would like daily or weekly notifications for their jigsaw puzzles of the day. This manages expectations and drives engagement.

3. Send Original Content

One of the main reasons why people unsubscribe from a brand’s text messages is the type of content being sent.

You need to keep things fresh and send original content that speaks your audience’s language in the right format if you want to retain and grow your subscriber list.

When using text messages as part of your marketing campaign, it can be frustrating having to deal with character limits, and you may be tempted to shorten some words in order to save space. But, this is often at the expense of clarity and professionalism.

For instance, take a look at the two text messages below:

  • Go2 Tom’s 2day 4 a gr8 deal! Sho this text for 25% off your meal. 
  • Visit Tom’s today for a great deal! Show this text for 25% off your meal.

Instead of getting frustrated with character limits, use them as a powerful tool to help you sharpen your marketing message.

And, if you absolutely must have more space, you can use MMS which allows you to use up to 1,600 characters!

Never Send the Same Message Twice

One of the reasons text messaging is so effective is that it often creates a sense of urgency. If you are promoting an offer, and the recipient of your SMS message knows that the offer is only available for a limited time, there is a high chance that you will experience an increase in sales.

But, if you keep sending the same promotional text, again and again, people will stop responding to your offers with enthusiasm.

Many of them will get bored, and even annoyed, and you may experience an increase in your unsubscribe rate.

That’s why you must ensure that each of your text marketing campaigns is creative and unique with engaging, original content.

4. Get Your Timing Right

Timing is crucial for bulk text messaging campaigns. There is no faster way to annoy customers than by sending promotional texts at inappropriate times – and when customers are annoyed, it’s all too easy for them to unsubscribe from your SMS messaging.

As long as your text messages are aligned with the subscriber’s expectations, you won’t go wrong by keeping them within reasonable business hours. To better manage customer information, you might want to invest in customer database software

Also, there’s no point in sending messages to your customers at a time when they cannot take immediate action or respond to your offer.

So, it’s in the interests of both common sense and common courtesy to schedule your SMSes at reasonable hours.

Here are some additional tips to help you send messages at the right time:

  • Don’t Text Too Early: If the person hasn’t had their cup of coffee, you’re not likely to get the desired response from them.
  • Don’t Text Too Late: If they are relaxing or already asleep, they will be annoyed by your interruption.
  • Don’ts Text During Peak Hours: Avoid sending messages when your subscribers are likely to be overwhelmed or doing other activities.
  • Don’t Text during Weekends: Studies have shown that sending messages during weekends leads to a higher unsubscribe rate.

5. Incorporate Personalization

Personalization is yet another common characteristic that forms the backbone of the most successful marketing campaigns, including social media, email, content, and text marketing campaigns.

One study shows that customers are 78% more likely to make repeat purchases if the brand provides them with targeted, personalized offers.

By incorporating personalization into your strategy, you’ll be able to improve your campaigns. You can leverage the use of mass marketing that SMS marketing provides, together with the advantage of one-on-one communication.

You can capitalize on this by including features like segments and custom fields to help you send more relevant texts to your subscribers.

It’s also easy-to-use platforms like Zapier to integrate your SMS software with your existing marketing tools to make it easy for you to send everything from SMS shipping updates to abandoned cart text messages, and much more.

There are a lot of really useful integrations that can help combine your SMS marketing with other parts of your digital marketing channel. Easily integrate SMS with social networks, email, and even project management tools.

In addition to integrations, you should also consider adding links to your SMS messages that can lead them to learn more about your brand and its offerings. You can use webinar hosting software to create short webinars that subscribers can click to via a link in an SMS message.

Then they might be brought to your business YouTube channel where they can watch the webinar to learn more about the brand, subscribe to your channel, or share your content on any number of social networks.

6. Comply with Legal Requirements

Getting consent from your subscribers isn’t the only legal requirement to consider. You also need to add in necessary disclaimers when sending SMS text messages.

Before the advent of smartphones, there was an all too real fear that text messages would incur charges. However, today’s subscribers are unlikely to receive charges for any of your text messages thanks to the unlimited data and texting plans currently available.

Having said that, it’s still best practice (and a legal requirement) to include this disclaimer anyway. So make sure you comply with industry regulations by including the following information:

  • The frequency with which you plan to send messages to subscribers (for example, “You may receive up to 6 messages/month”).
  • Text message and data rates may apply
  • Link to your Privacy Policy, as well as your Terms and Conditions
  • Information on how to unsubscribe (e.g. “Reply STOP to unsubscribe, or HELP for help”).

Most marketers overlook this, but it’s important to familiarize yourself with all applicable laws and regulations as this will save you a lot of stress down the line.

If you’re unsure about the requirements in the areas where you operate, it’s a good idea to consult with a legal professional.

7. Add Immense Value

The best way to ensure the success of your SMS marketing campaign (and avoid annoying your customers) is to focus on adding value to your messages.

In other words, make every text worthwhile.

So, instead of blasting subscribers with the same ad each week, do your best to focus on “SMART” marketing, which entails making sure that each offer is:

  • Specific;
  • Measurable;
  • Actionable;
  • Relevant; and
  • Timely.

You can share a wide range of content, such as discounts, sales, exclusive savings, event alerts, important announcements, and a variety of other useful information. Or you can add your sales proposal to really paint the picture for customers.

You might also consider layering in photos, videos, and other rich media to diversify your content offerings and maintain high audience engagement levels.

When sending images, make sure that they’re engaging and add real value to your email. You might consider transforming basic images into memes or using a graphic design program to watermark the images and add a layer of professional quality that your competitors are lacking.

By adding lots of value in this way, you decrease the likelihood that your subscribers might want to unsubscribe from your SMS list.

Consider Adding Exclusivity

While on the subject of adding value, it may be a good idea to add an element of exclusivity to your SMS marketing campaign.

When someone subscribes to receive your text messages, they are giving you access to a direct and personal way of reaching them.

This means that rather than including the same old recycled promotions that are in your Instagram account, Facebook Page, email, and other marketing channels, you should rather try to create exclusive content for your SMS list to give them more incentives to sign up.

For instance, you might offer early access to specific discounts and sales only to your SMS subscribers, which makes it more likely that customers who want first dibs on such promotions will sign up for your SMS list.

8. Be Responsive

If you plan to offer two-way messaging for sales or customer service, then you need to make sure you’re responsive.

Remember, this communication platform delivers messages instantly. According to recent reports, up to 20% of people read text messages within a minute of receiving them, and 90% within 3 minutes.

As part of your effort to be more responsive, you might set availability for a specific number of hours each week to see how you and your team manage.

From there, you can work on expanding the hours. The point here is to not overcommit in the beginning so you avoid disappointing your customers.

Conclusion

SMS marketing doesn’t have to be hard. All you need is to follow the best practices outlined in this article and avoid the common mistakes that tend to annoy customers.

Also, make sure you use a reliable SMS partner that is trustworthy and affordable.

Armed with this knowledge (and the right SMS service provider company), you will be well on your way to running successful SMS marketing campaigns that boost engagement and create loyalty among your audience.

Over to you. Which of the marketing tips in this article do you find the most appealing? Share your thoughts in the comments below!

Ron Stefanski is a website entrepreneur and marketing professor who has a passion for helping people create and market their own online business.  You can learn more from him by visiting OneHourProfessor.com

You can also connect with him on YouTube or Linkedin.

Web Designer vs Web Developer: What’s the Difference?

Web development and web design are two rapidly growing segments of the IT market. Designers are graphic artists who work on the visual side of websites — aesthetics, layout, and usability. In comparison, web developers build and maintain the underlying code. Does your company need to hire a developer or designer? Discover the main differences between their competencies in our article.

The Mission of Web Designers

To be successful, artists need a solid combination of technical and creative skills. Their work may include diverse tasks and responsibilities revolving around the visual aspects. For example, they may need to convert existing web design for better functionality, and code in different languages, such as JavaScript, Python, HTML, and PHP.

The goal of web design is to create a visually pleasing, user-friendly, and functional appearance. Their work is crucial for web development, as it creates a blueprint for the coding stage. Every business wants its website to attract visitors and prompt them to stay as long as possible.

Key Responsibilities

Designers do not only deal with the framework and layout. They must consider and create elements that generate conversion. Moreover, as mobile responsiveness is paramount, the website must ensure a smooth experience on any screen.

Professionals need to keep track of the latest trends in their industry and comply with specific standards. Their responsibilities often include work on brand imagery, fonts, colors, etc. Companies like Spotify also ask their designers to create style guides, so all of their websites look consistent. These specialists must be proficient in using different technologies and systems, such as:

  • HTML and CSS,
  • responsive and interaction design,
  • wireframing and prototyping,
  • conversion Rate Optimization,
  • user journey mapping,
  • branding,
  • color theory,
  • typography.

Designers need to do a lot of research and testing to make sure the product meets the client’s requirements and the expectations of the target audience. They also work with different resources. They may create, administer, and oversee documents like:

  • web design contracts,
  • site briefs,
  • website design questionnaires,
  • site proposals.

In their work, designers must make sure the result does not interfere with the coding. They create site structures and mockups, so the developers can get down to business. Finally, a part of web designers expertise concerns post-launch services. They may need to provide content and updates, maintain and monitor the site, and check its performance regularly.

Types of Web Designers

The industry of web development services is a broad field that includes different jobs based on the type of work required from the artist. There are three groups of experts, and all of them are in high demand.

1. UX Designers

These professionals make sure the structure of the website supports smooth navigation and a pleasant user experience overall. All the best designs are human-centric, as they are based on the typical behavior patterns of users. UX designers make decisions based on research and solid data. They continuously check their solutions to collect and analyze data that helps their teams make informed choices.

2. UI Designers

The quality of user interface determines the quality of interactions with its visitors. These designers work on usability to make sure the visitors stay on the site, so they are more likely to become customers.

3. Visual Designers

As the job title suggests, these professionals are tasked with developing and perfecting the layout of a website, including all of its visual elements. This field overlaps with both UI and UX competencies. The two priorities for a visual designer are the aesthetic quality of the interface and user-friendliness.

The Mission of Web Developers

While designers deal with aesthetics and usability, developers create and maintain the website foundation — its core structure. This involves multifaceted technical work. For example, developers perform sophisticated coding and work with advanced programming languages. Based on the concepts and ideas proposed by the design team, they build live websites.

Key Responsibilities

In a project team, it is the developer that constructs the website. This is a complex task requiring different types of expertise:

  • knowledge of programming languages like HTML, CSS, JavaScript, and PHP
  • configuring the back end (server and databases)
  • integrating features and functions related to UX
  • testing and debugging
  • support, maintenance, and fixing of any issues
  • search engine optimization
  • work with content management systems

Web development may be compared to construction. Developers build new websites, just like construction companies build houses. The mission of a developer is to create a reliable and functional structure based on the architect’s blueprints.

Types of Web Developers

Developers may work with different programming languages, but they usually specialize in a handful of them. Depending on the type of work they do, these specialists may be classified as:

1. Front-End Web Developers

These are the experts responsible for the coding of all visual elements that users see. In their work, they collaborate with web designers closely. The experts may use JavaScript, CSS, HTML, or other common languages. In addition, they must be well-versed in using Content Management Systems like WordPress. This dimension of development is also referred to as client-side development.

2. Back-End Web Developers

Developers who work with the back and produce code for the server and database. This job requires knowledge of server frameworks and such programming languages as PHP, C#, Java, Ruby, SQL, and NodeJS. These professionals deal with the aspects of website functionality that remain hidden from the user.

3. Full-Stack Web Developers

This category of development experts deals with both the client-side and the server-side. They must have extensive knowledge of both front- and back-end systems, and an understanding of how they work and interact. In terms of programming languages, they often use javascript, CSS, and HTML. In addition, they are responsible for the setup and configuration of servers, coding of APIs, and more.

To Sum up

Web designers and web developers are responsible for two major aspects of creating a website. While the artists create the blueprints based on the desired aesthetics and user experience, developers turn their ideas into fully-functional sites and ensure their flawless performance. Both developers and designers are integral parts of any development team.

4 Benefits of Social Media for Business

Nowadays, your business depends on customers who are only satisfied with a brand when they have researched it thoroughly on social media. This means that social media is no longer an option, rather, it is a necessity. Social media helps in reaching out to your customers in your unique way. You don’t just promote your business on social media, you create a family where all your followers feel like they are a part of something big. Here are the 4 biggest benefits of social media for business. 

1. Business Analytics

You can learn the normal daily or monthly activity of your customers on social media platforms through the analytics that these platforms provide for businesses. With artificial intelligence, many of them have improved their analytics. Now they can tell you about which customers turned into leads, what’s your competition doing, and perform sentiment analysis. 

Sentiment analysis gives an overall analysis of how your customers are reacting to your posts. Social competition analysis lets you know how your competition is using social media to promote their business. If you notice that their Facebook ads are working better than yours, you could strategize a whole new campaign to get or stay ahead of them.

2. Brand Awareness

Social media is a great way to tell your customers what your business is all about, and what your values are. The first thing you want is for the customer to be able to identify you.  Create a unified look throughout all the social media platforms, and that consistency will make your brand seem familiar. Use the same logo, the same set of colors, and even the tone of your language in posts and stories, and it will create the look that everyone will identify your brand with. 

Follow a set of values and stick to them. You can easily fall prey to following trends on social media, but not all trends need to be followed. Social media is the best way to create brand awareness by being consistent on all platforms. 

3. Generate Leads

Social media generates leads way better than traditional marketing campaigns. Everyone uses social media! Someone checking out your social media ads or following a link from your story are all possible leads. The trick here is to work on the digital marketing strategies and ensure that all your promotions and advertisements are on multiple platforms. This way, you’ll be able to generate lots of leads because you are ensuring visibility. A good social media marketing campaign is one communicating directly with the followers, using a great hashtag, and creating a follow-up plan like posting testimonials.

4. Customer Service

Social media platforms help you address any queries your customers may have and resolve them. If someone has an issue with their product delivery and they post about it and tag your business page, you can communicate with them about mitigation strategies for the incident. In this way, social media also helps you inform a wider audience that you care about your customers. 

Social media platforms have designed their analytics around businesses. You can use their new features to your benefit and ensure that you use social media to attract new customers and engage existing ones. Social media provides you with a great way to make your customers into a community. When they interact with each other, and you, you will learn more about how you can improve your business.

What is Optimal and Targeted Media Buying: 4 Useful Tips

Media buying is more than just putting a couple of ads on a website. It requires you to look at your target audience and the media channels that will best help you reach them. Media buying is more than just throwing money at the problem. It may seem easier, but the truth is that there are so many great advantages to focusing on targeted media buying and dedicating your time and money where it really matters: reaching the exact people you want to speak with. These four tips will highlight why targeting your advertising can make all the difference in your company’s success.

Only Buy What Matters

If your goal is to have three million impressions for one month, then don’t just buy up all the cheap ads that are available for that time period. This isn’t targeting or optimizing – this is just wasting money because you’ve made no attempt to choose where your ads will run. Make sure you’re only choosing the most relevant ad placements possible so that you can receive optimal results.

Plan Properly Before Setting Up a Media Buying Strategy

Media planning is not just an important step in media buying, but also an integral part of any successful advertising campaign. The media planner helps with the arrangement of ads, purchasing airtime on various television programs, and buying space for print advertisements. This includes finding the right price per advertisement slot to maximize profit while still staying within budget. An efficient way that brands, telco, and data-driven marketing firms can leverage targeted media buying is through proper management of ad buys and having a plan for your target audience. Once the plan is set up, it is passed along to the media buyer, who places these ads on behalf of the company or marketing firm. Therefore, choosing an experienced media planner can make all the difference to help you achieve all your marketing goals.

Test Out Different Languages And Countries If Appropriate

Selecting the right language, especially for sites in foreign countries, can make all of the difference between great results and none at all. If you have the option, get your ads translated for other countries or regions to get targeted results that are relevant to your audience. Use Google Analytics to keep track of every site where your ads run. Sometimes digital campaigns can be so successful that they’re not monitored closely – which is the fastest way to lose money. Google Analytics makes it easy to monitor how many clicks were made on each ad placement so that you know whether or not it’s worth keeping an ad running in a specific area.

Just as important as proper planning is keeping track of where your ads are running so that you can determine what works and what doesn’t. Without monitoring your ads closely, you won’t know which networks give the best results, how much to budget for specific sites, or even where your ad will be most visible. 

You can use Google Analytics for this purpose by targeting a specific site and setting up an AdWords campaign that tracks all of its clicks. This will provide insight into how many people are interacting with each network, as well as the full reach of the campaign overall – which helps you figure out how much to spend on each area.

6 Tips for Booking More Customer Appointments for Your Salon

Want to improve your salon business’s marketing game but don’t know where to start? You’ve come to the right place. 

While starting and running a salon business can certainly be profitable, you’ll still need the right strategy, patience, and hard work to guarantee success. Especially in these post-COVID-19 pandemic days where customers are more concerned about physical interactions (which are obviously common in salons!), it’s very important to rethink your marketing initiatives to attract more customers. 

With that being said, here are six actionable tips for booking more customer appointments for your salon

1. Improve your local SEO game

Nowadays in this digital age, there are two primary ways people learn about local businesses, including salons: first is through social media recommendations (i.e. when their friends mention your salon), and through Google search via queries like “salons near me”, “hair spa near me”, and so on. Here we’ll discuss the latter.

To attract more people and encourage them to book your services, your business must appear on top of the search results for these queries. However, Google will pull results from Google Maps for these queries, so the answer is Google Maps SEO or local SEO

Although local SEO might seem like a daunting task at first, actually we only need to follow four main steps: 

  1. Claim and verify your salon listing on Google My Business
  2. Optimize your listing, focus on providing complete and accurate information for your potential visitors. Don’t forget to include high-quality photos of your salon
  3. Build local citations by listing your salon on relevant online directories (directories for salon businesses and your city’s directories)
  4. Get more positive reviews from your existing clients on your Google Maps listing


Do this consistently, and you’ll start climbing the Google Maps ranking, which will give you a sustainable source for booking more customer appointments. 

2. Focus on selling the customer appointment, not your service

A very common mistake when marketing your salon is to put too much focus on selling your service, forgetting to sell the appointment itself. Yes, you should communicate how your salon service is better than your competitors and how your service can help your customers, but don’t forget that the objective is to get them to book an appointment. 

Be concise and to the point. Quickly and clearly communicate their needs/problems and how your salon can solve them (i.e. valentine’s day package to help them prepare for their romantic dinner), then be definite about the next steps and tell them exactly how they can schedule an appointment. 

3. Make it as easy as possible to book your service

Attracting potential clients to consider booking your service is already difficult, and you wouldn’t want them to leave your site or social media profile just because it’s too hard or confusing to schedule an appointment. 

It’s very important to optimize the booking process so it’s as streamlined as possible:

  • Make sure you have CTA buttons for appointments displayed prominently on every single page of your website. Be straight and to the point “schedule your appointment here!”. 
  • Make sure it’s easy to find where to schedule an appointment in your navigation menu. 
  • Integrate the booking solution to your social media profiles when possible (at least, link to your website’s booking page).
  • Integrate an online salon scheduling and booking software that can sync automatically with your and your client’s Calendar app. So potential clients can easily view up-to-date available time slots. 
  • Make it as easy as possible for them to reschedule their appointments, this will also help in reducing no-shows. 

4. Build relationships in your local community

Again, with your salon as a local business, it’s very important to engage with your local community. 

This will provide you the opportunity to interact with your target audience and introduce your business. Personally interacting with prospective clients in your local events, for example, can help in raising brand awareness and also to establish your credibility as a trustworthy business owner. 

Join local events like trade shows and expos, and participate in social causes when possible.

Also, build relationships with other businesses in your areas, especially those offering complementary services to yours so you can do cross-promotion campaigns. For example, you can partner with nearby restaurants so they’ll promote your business and you can also promote their restaurant (i.e. offer discounts) for your clients. If you don’t offer spa or nail art,  you can also cross-promote with nearby spas in your area. 

5. Smart social media marketing

Everyone is on social media nowadays, so it’s quite obvious that you should market your business on relevant social media platforms. 

As a salon business, you should especially focus on Instagram as a visual platform. You can use your Instagram profile as a portfolio for your salon. For example, with the client’s permission, you can post your hairstylist’s best work on Instagram. This can help a lot in attracting new clients. 

Consider investing in paid advertising options, especially on Instagram, but also on other relevant social platforms. Also, partner with relevant local influencers so they can help promote your salon to their followers. 

6. Maximize customer retention and loyalty

Don’t solely focus on getting more appointments from new clients. Getting previous clients to come back is just as, if not even more important. 

You can start a loyalty program to keep satisfied clients coming back to your salon. Encourage them for referrals, for example by offering them a discount if they can bring more people on their next visit (group discounts). You can also offer a free service for every 10th visit or so. This will encourage them to keep cooking back. 

Maintaining customer loyalty is the key to success for many local businesses, and salon business is no exception. By keeping your existing customers happy, you’ll be able to convert them into advocates that will promote your business to their peers and family members. This is how you can naturally grow.