6 Tips for Booking More Customer Appointments for Your Salon

Want to improve your salon business’s marketing game but don’t know where to start? You’ve come to the right place. 

While starting and running a salon business can certainly be profitable, you’ll still need the right strategy, patience, and hard work to guarantee success. Especially in these post-COVID-19 pandemic days where customers are more concerned about physical interactions (which are obviously common in salons!), it’s very important to rethink your marketing initiatives to attract more customers. 

With that being said, here are six actionable tips for booking more customer appointments for your salon

1. Improve your local SEO game

Nowadays in this digital age, there are two primary ways people learn about local businesses, including salons: first is through social media recommendations (i.e. when their friends mention your salon), and through Google search via queries like “salons near me”, “hair spa near me”, and so on. Here we’ll discuss the latter.

To attract more people and encourage them to book your services, your business must appear on top of the search results for these queries. However, Google will pull results from Google Maps for these queries, so the answer is Google Maps SEO or local SEO

Although local SEO might seem like a daunting task at first, actually we only need to follow four main steps: 

  1. Claim and verify your salon listing on Google My Business
  2. Optimize your listing, focus on providing complete and accurate information for your potential visitors. Don’t forget to include high-quality photos of your salon
  3. Build local citations by listing your salon on relevant online directories (directories for salon businesses and your city’s directories)
  4. Get more positive reviews from your existing clients on your Google Maps listing


Do this consistently, and you’ll start climbing the Google Maps ranking, which will give you a sustainable source for booking more customer appointments. 

2. Focus on selling the customer appointment, not your service

A very common mistake when marketing your salon is to put too much focus on selling your service, forgetting to sell the appointment itself. Yes, you should communicate how your salon service is better than your competitors and how your service can help your customers, but don’t forget that the objective is to get them to book an appointment. 

Be concise and to the point. Quickly and clearly communicate their needs/problems and how your salon can solve them (i.e. valentine’s day package to help them prepare for their romantic dinner), then be definite about the next steps and tell them exactly how they can schedule an appointment. 

3. Make it as easy as possible to book your service

Attracting potential clients to consider booking your service is already difficult, and you wouldn’t want them to leave your site or social media profile just because it’s too hard or confusing to schedule an appointment. 

It’s very important to optimize the booking process so it’s as streamlined as possible:

  • Make sure you have CTA buttons for appointments displayed prominently on every single page of your website. Be straight and to the point “schedule your appointment here!”. 
  • Make sure it’s easy to find where to schedule an appointment in your navigation menu. 
  • Integrate the booking solution to your social media profiles when possible (at least, link to your website’s booking page).
  • Integrate an online salon scheduling and booking software that can sync automatically with your and your client’s Calendar app. So potential clients can easily view up-to-date available time slots. 
  • Make it as easy as possible for them to reschedule their appointments, this will also help in reducing no-shows. 

4. Build relationships in your local community

Again, with your salon as a local business, it’s very important to engage with your local community. 

This will provide you the opportunity to interact with your target audience and introduce your business. Personally interacting with prospective clients in your local events, for example, can help in raising brand awareness and also to establish your credibility as a trustworthy business owner. 

Join local events like trade shows and expos, and participate in social causes when possible.

Also, build relationships with other businesses in your areas, especially those offering complementary services to yours so you can do cross-promotion campaigns. For example, you can partner with nearby restaurants so they’ll promote your business and you can also promote their restaurant (i.e. offer discounts) for your clients. If you don’t offer spa or nail art,  you can also cross-promote with nearby spas in your area. 

5. Smart social media marketing

Everyone is on social media nowadays, so it’s quite obvious that you should market your business on relevant social media platforms. 

As a salon business, you should especially focus on Instagram as a visual platform. You can use your Instagram profile as a portfolio for your salon. For example, with the client’s permission, you can post your hairstylist’s best work on Instagram. This can help a lot in attracting new clients. 

Consider investing in paid advertising options, especially on Instagram, but also on other relevant social platforms. Also, partner with relevant local influencers so they can help promote your salon to their followers. 

6. Maximize customer retention and loyalty

Don’t solely focus on getting more appointments from new clients. Getting previous clients to come back is just as, if not even more important. 

You can start a loyalty program to keep satisfied clients coming back to your salon. Encourage them for referrals, for example by offering them a discount if they can bring more people on their next visit (group discounts). You can also offer a free service for every 10th visit or so. This will encourage them to keep cooking back. 

Maintaining customer loyalty is the key to success for many local businesses, and salon business is no exception. By keeping your existing customers happy, you’ll be able to convert them into advocates that will promote your business to their peers and family members. This is how you can naturally grow. 

Top Canadian VPS Hosting 2021

Many growing businesses in Canada may experience slower speeds and reduced performance on their website if it has lots of traffic and lots of new content being posted regularly. One thing that often limits the speed of websites is the type and quality of the web hosting, if your website is hosted on a shared hosting plan then that is likely the cause of performance issues. 

The best way to solve your website speed issues is to move it from a shared hosting plan to a virtual private server (VPS) where you have more control over the server and how your website is hosted. There are several benefits of using VPS hosting including better reliability, more bandwidth, guaranteed server resources, increased hard disk space, a managed service, and stronger security. 

If you are looking into dedicated VPS hosting for your business’s website site in Canada, then here are some of the top VPS hosting companies out there.  

4GoodHosting

Based in Ontario, 4Good Hosting provides a range of affordable VPS hosting throughout Canada suitable for both Linux and Windows systems. Hosting your website on their VPS servers also means you will have access to all the standard features, resources, and support. These include 24/7 server monitoring, custom configuration files and system libraries, and round-the-clock emergency support. 

WHC 

With data centers in Montreal, WHC hosts over 130,000 websites in Canada and has been around since 2003. Some key features of WHC’s hosting are:

  • The ability to quickly scale up server capabilities
  • The choice of self-management, assisted management or full management by WHC of the server
  • Customizable plan
  • Starter or Pro packages 

Hostinger

A European web hosting company operating in 178 countries including Canada, Hostinger provides a choice of six semi-managed service plans that function with a range of operating systems including CentOS, Fedora, and Ubuntu. Although Hostinger has 24/7 support via email and chat, it does not provide phone support. 

HostPapa

Founded in 2002 and run out of Burlington, Ontario, HostPapa has data centers located in Canada and around the world. There are also six tiers of VPS service available on HostPapa, with 125 GB of storage and 2 TB of bandwidth provided in the second tier which would be suitable for newer websites, however, you can scale up the service quickly. 

Kametera 

With over two decades of experience in web hosting, Kametera is well established with over 13 data centers around the world. Their VPS hosting plans come with a range of affordable price points and consist of all the usual capabilities and features, including customizable server settings and scalable options. 

Cirrus Hosting

Since its foundation in Toronto in 1999, Cirrus Hosting has been providing web hosting solutions to over one hundred thousand small and medium-sized businesses. Their VPS hosting service includes the usual scalability options, secure SSD drives, and reliable bandwidth. 

Canadian Web Hosting

Canadian Web Hosting has over 20 years of experience and offers a range of affordable VPS hosting and higher performance SSD VPS options. The VPS plan includes guaranteed reliability, full root access, a choice of operating systems, and customizable settings. 

If your website is starting to get more traffic which is affecting its performance then it’s probably time to upgrade to VPS hosting, However, it’s worth taking a look at the most reputable VPS providers in Canada first to see which suits your needs best.

Critical Internal Business Communications Software Every Business Needs To Invest In

Shockingly, 60 percent of businesses do not have a long-term internal communication plan, according to a Workforce report. Those organizations could be making a costly mistake – one that hinders their business productivity. Poor internal communication leads to low employee engagement, low employee productivity, and lower profit margins. In fact, companies with engaged employees reported a 20 percent bump in sales and a 21 percent hike in profitability. At the same time, many businesses have no idea where to start when it comes to internal business communications protocols and tools, including choosing an internal business communication software to invest in. Regardless of the phase that your business is in, there are a few key communication tools that can prove invaluable. 

Team Messaging And Video Conferencing Tools

The idea of the ‘office’ has become much more expansive over time. More companies are moving to remote working. With such models, investing in employee communication software, including internal messaging and video conferencing tools, becomes paramount to maintaining great internal communication. Video conferencing software and messaging apps like Slack, RingCentral, and GoToMeeting include file sharing and group video meeting features that enable employees to share business documents or screens while on a call- simulating an in-person meeting in every way.

Analytics And Sentiment Software 

You can’t manage what you can’t measure. This popular saying is particularly applicable to a business’s internal communications. A business could be disseminating information and news to its employees, but it does not guarantee that it’s being received well by your employees. For instance, a Prescident Digital Media survey showed that 31 percent of employees never use their company intranet. Similarly, some employees report that the communicators can often use jargon-rich language, which can be alienating and confusing. The makers of Tryane analytics software note the value of insights into commonly-used applications like Office365 to drive digital transformation and boost the efficiency of business communications: by using analytics, you have a better understanding of how software is being used, and can gauge employee understanding.

Employee Engagement Platforms

Regular communication with your employees is important to maintaining their engagement and satisfaction. Cultivating a culture of constructive and non-judgmental communication helps employees feel like they can express their concerns – and helps the business address those concerns. Employee engagement is a useful way to gain employee feedback and useful employee engagement data, without cutting into the company’s time and resources too much. 

Approximately 83 percent of HR leaders say all people decisions should be made using data, yet only 37 percent of leaders do so, according to a survey by Sage People. Therefore, the right employee engagement platform can make all the difference in your organization. Employee engagement software Achievers Listen provides managers with continuous feedback, and encourages them to follow up. The platform also automatically creates reports and presentations of key findings and trends. Other employee engagement solutions include Ascentis, Lessonly, and Culture Amp, which tracks employee job satisfaction trends.

Clear and effective communication is vital in running your business smoothly. For any organization, internal communications are not only about sharing information with employees, but enabling ongoing conversations with your employees and implementing the best practices to give your company a good internal communications strategy – and valuable internal business software like these can be a good start.

5 Reasons CB Radio is Still a Powerful Communication Tool when on the Road

CB (citizen’s band) radios are not just for truck drivers. There are several situations where CB can be a great communication tool, and we are going to go over some of those uses. That being said, CB radio is so much more than a tool for emergencies. The possibilities when it comes to using a CB on a road trip are truly endless. Some of the best CB radio models can be found here.

Large Groups

Whether you are traveling with friends or family, you will stay in touch with each other using CBs. Instead of calling every one individually, you can say who is with you and announce that you are leaving. If someone needs to wait for that one person or stop at a specific place along the way, you can let everyone know as well. When the group is split into cars, you can tell them to jump in the car with you at certain locations because you want to get there as quickly as possible or have time to explore together.

It is Still Relevant

Although cellphones have become more popular as a means of communication on the road, many rural areas are not covered in cell service. So, if you are unfortunate enough to be driving in an area where cell phone service is non-existent, you can count on your CB radio to be there for you.

You Can Talk to Other Drivers

CBs are already in use on the road, so you don’t need to convince other drivers to use theirs.

You can talk with them while you’re both in motion or pull over and talk when you park for a rest stop or in case of emergency. It’sIt’s common practice to make friends with drivers whom you regularly see at the same time and place each day. This will only help you become more open and helpful to those drivers who may need help.

They are a Lot Better than 10-10 Codes

Much of the communication over CB is still done via 10-10 codes, but there are people in this world who still do not know what a 10-10 code is. Even if you have never used these codes in your life, a lot of the time you can guess what someone is trying to say based on the context of their question or statement. You may also use the best police scanner so you know everything about local road conditions.

A CB Radio can Help You Find Out About Traffic Jams!

7 AM traffic on the 405 and 101 freeways. Traffic jams are never fun, and they are often hard to predict. However, if you have your CB radio nearby, you can find out about traffic ahead. For example, ask other drivers if they can see a jam in front of them, or you can listen to a trucker nearby and see how much traffic they are encountering.

Self-Reliance

When you drive alone on the open road, you are self-reliant. Being self-reliant is a good thing – it means that you can fix things when they go wrong. A CB radio is a great communication tool, but it also allows you to communicate to self-reliant Americans who will help you out.

A CB Radio is Convenient.

You can carry a CB radio in your glovebox and talk with other people who are nearby. This is true even when cell phones don’t work or don’t have service CB radios transmit on their channel, so they work even in areas where your cell phone does not).

Proven Ways to Boost Your Ecommerce Sales

These days, there’s more than one way for a person to provide goods and services. While some companies own physical premises, others create online shops that have the potential to reach a global audience. People may choose to set up their own website or pay to feature on places like Shopify.com or Amazon.com.

It may be that you have already started down this road but are still waiting for the sales to materialize. Fortunately, there are a number of tried and tested things that people can do to increase their online sales. Are you interested? Let’s find out more right now. 

Begin With Research

Without this, you may create products and marketing campaigns that appeal to you but not the public. You may be totally unaware of who your target audience is, or where and when they are looking. 

Fortunately, there are a number of specialist websites that post free quality content. The marketing consultants at Store Growers say people are hungry for information on everything from Google shopping ads to Search Engine Optimisation. People want to access courses, receive coaching and read helpful blogs. 

Create A Quality Website

This will need to be your base of operations, and the place where you direct all your online traffic. The public wants web pages that load quickly and that can be viewed easily from a computer, tablet, laptop or smartphone. 

People want your landing page to explain what you are offering, and why. They seek clear branding and details of your best-selling products. Added to that they look for customer reviews and video tutorials.

Offer Free And Discounted Stuff

This can come in the form of e-books, coupons and vouchers. Offer ‘first-time customer’ discounts, and provide price reductions on their birthday. Join the New Year and Black Friday sales by temporarily reducing your prices. 

Give away free samples and create exciting competitions to generate interest. Offer free trials, or discounts on extended subscriptions to help keep existing customers. Offer free shipping deals or promote your full (‘no quibble’) refunds policy.  

Harness The Power Of Social Media

Much of this will be free, so why not use it? Create and build an online presence on places like Facebook, Twitter and Instagram. It’s barely an option because people expect it. Write regular posts that will appeal to your target audience so that they will see you as a trusted authority. Use social media to push your sales, discounts and new product launches. Mention those freebies too, and include links to the sales pages on your website. 

You may initially start small by creating your business page and encouraging your friends to share it. If you stick at it faithfully and make your content engaging, your following should grow. 

Start Blogging

If you began your business as an extension of a hobby or passion, this may especially appeal to you. As with social media, you need to frequently post free material that people will want to read. Feature the blogs on your website and regularly include URLs to your online shopping pages. 

Some businesses pay for content writers to create articles relating to their goods and services. They can be used to include links to their sales pages. 

Become Visible

Once again you may begin small by offering sponsorship for a local charity event. If you offer it for an event related to your line of business, it may have even greater influence. 

You could also give away branded freebies such as T-shirts or mugs. If there is a business convention that relates to your particular industry, consider paying for a stall to promote yourself there. 

Advertise Online

There are a number of different campaigns people can do. They include Google, Facebook, Instagram and Amazon ads. Some of these provide special monitoring software so you can see what is or isn’t working, and amend the campaigns accordingly. 

In many cases you don’t pay every time your advert is viewed, but only when people click on your links.  

Make Your Website Search Engine Optimized

This is all about using the right words on your web pages so that you become visible in peoples’ Google searches. It may involve using special software tools or a company that can do this for you.  

Hopefully, this has fueled your enthusiasm and provided some tools for you to use. When they are implemented well, there should be a marked improvement in your sales. The stage will then have been set for what could be many years of successful and enjoyable business in your chosen field. 

7 Rules of Business Writing

There are few formal rules for writing in business. You need to convey a marketing message or promote a product. Start by clearly stating your purpose in the heading.

Keep your message flow clean. Establish common language with your audience, and draw them to your intended conclusion. Make your writing educational, and your customers will read further.

You can present a solution by starting with a clear statement of the problem, which is solved by your service or product.

Business writing is very different than writing a college essay. With an essay, you have to fulfill the task of research and conveying the results.  With business writing, you need to work on attracting your audience and then promoting a solution. That is, your audience already has a general idea of what will be discussed. The business author needs to concentrate on revealing new things and not overload the narrative with service details.

Mistakes When Writing for business

Unlike essays, writing for business is not limited in time. You can rewrite it many times, ask your friends to read your content. You can hire writing for business help. Take advantage of all the opportunities and try to avoid common mistakes.

1. Bad Grammar and Spelling

Don’t think that you can limit yourself to spell-checking. Reread your content and make sure there are no ambiguous expressions, unfortunate turns, etc.

2. Add the details.

Too often, an interesting article loses out in what is an enumeration of statements without illustrating them with examples. Avoid clichés: the importance of hard work and perseverance, and learning from mistakes.

3. Wordiness.

SEO content is rewarded by the number of words, so you need to manage this amount wisely. However, it is most important that your ideas move quickly. Your audience will become bored if what you say is already well known.

4. Long sentences.

The longer the sentence, the better – this is what some writers think. However, this is far from the truth. Most consumers have short attention spans, and many readers do not speak English as a first language.  Conveying your content in short sentences will sell your product better.

When writing for business, discard encyclopedia words. Incorrect use of such words distracts the reader’s attention and diminishes the importance of the content.

Testing the Content

It is of great importance when writing for business to check the first version of the text. When writing a draft, your main task is to develop an argument, polish your main thoughts and arrange them in a strict sequence, accompanying them with illustrative materials or supporting data, etc. After writing the first draft, let it rest for a day or two, and then go back to work on revising and improving it on a “fresh head.”

When checking your writing, pay attention to the following essential points:

5. Presented Data

Regardless of the question, you are answering. You need to achieve certain goals. You are expected to keep the following in mind when writing your essay:

  • Did I answer the question posed?
  • How clearly and accurately have I stated my thoughts?
  • Does what I wrote sound natural, are there any mistakes where?

6. Include all the Details.

Everything you write in the business content should be supported by examples, make references to your experiences. Details will make your product writing interesting, unique and specific.

7. Distinctiveness / Uniqueness / Something interesting, funny.

Be yourself and let that show in your writing. Very often business owners worry about whether they can make the right impression, so they remove anything that makes them stand out from the content. This makes the writing boring.  Your audience will appreciate your original approach.

Effective business writing will draw more customers and help your business thrive. Keep your attention on the style, and let the outcome speak for itself.

How Enterprise Mobility Management helps you manage business communication

About 80% of today’s workforce uses a smartphone to do at least part of their job.

Any company with employees working on mobile devices should be thinking about how efficient and safe this is – especially today with more employees working from varied locations.

Real-time communication and remote working capabilities are important, but the more employees rely on mobile phones for work, the more problems and security risks pop up.

This is where Enterprise Mobility Management solutions come in.

What is Enterprise Mobility Management?

Enterprise Mobility Management (EMM) is an umbrella term for a group of technology and data protection processes.

Some of the services an EMM solution can include are:

  • Mobile Device Management (MDM) for security enforcement
  • Mobile Application Management (MAM) for managing software
  • Mobile Information Management (MIM) for authorising access permissions
  • Mobile Content Management (MCM) for controlling storage of corporate data
  • Mobile Expense Management (MEM) for overseeing data costs

Most EMM packages include MDM, MAM, and MIM as the minimum, but the individual services can be combined in different ways according to specific business needs.

Individual businesses set their own levels of security and data control for employees using mobile devices for work.

How does it work?

Portable work devices need just as much security as devices kept permanently in-office.

The range of mobile devices and extent of their potential usage can make managing them remotely a difficult problem.

EMM simplifies things by integrating mobile devices into a secure corporate network to prevent misuse and security breaches.

All devices that can access corporate systems remotely from outside the office should be protected with EMM, including:

  • Smartphones
  • Tablets
  • Laptops
  • Wireless printers
  • Wireless scanners
  • Wearable devices (e.g. smart watches)

You might not think about the potential risks of employees accessing data on these devices from anywhere outside the security of the office, but without EMM protective measures in place they’ll be opening your business to dangerous malware.

Some of the services EMM uses to prevent this potential data theft include:

  • Remote configuration
  • Mobile data encryption
  • Password lock enforcement
  • Conditional access management
  • Monitoring and updating software
  • Geolocation tracking
  • Tracking security threats in real time
  • Remote data wiping

Without software processes like this, data breaches can cost your business extensively – both your finances and your long-term reputation.

What are the benefits?

In addition to protecting your business against costly data losses, there are many other benefits of EMM:

  • Centralized system keeps everything secure in one place
  • Services multiple device types and operating systems
  • Real-time access speeding up analysis and decision-making
  • Better cross-level communication means better collaboration 
  • Efficient distribution of resources lowers costs and improves satisfaction
  • Increases engagement and productivity of employees
  • Remote installation and upgrading of software
  • Troubleshooting and customer support outside of IT department

Overall, EMM saves time and operational costs and boosts user satisfaction, resulting in increased profits and empowered employees.

All these benefits go hand in hand with making your business data remotely accessible while keeping it secure.

How you can set up Enterprise Mobility Management

Your company will need to integrate EMM with existing applications and policies so they align with your business objectives.

Employees will also need training to understand how EMM is used before you deploy it company-wide.

Before searching for an EMM provider, you’ll need to think about:

  • The services your business provides
  • Where you want the company to be in 5-10 years
  • Which EMM solutions you’d need for which people
  • Who needs access to what, and how they’d access it
  • Which operating systems and devices employees already use
  • Who would be responsible for developing EMM strategies
  • How you’d comply with local laws and industry regulations
  • Which pain points could potentially cause issues
  • How you’d implement EMM (on premises or cloud-based)

Having answers for these questions will help you to identify the best EMM solution for your business.

It’s an important decision, which is usually made on a case-by-case basis according to company device guidelines and usage activities.

The final deciding factor will be your budget, as tiered EMM subscription services offer various packages for increasing prices.

Larger EMM operators tend to offer more expensive suites with pre-selected features, but they come with more comprehensive customer support.

A single-console EMM solution like IBM MaaS360 for business phones is often the easiest answer.

An EMM system like this, tailored to your business, will get you the secure mobile capabilities you need without the complications.

Easy and Effective Ways to Speak English Better and More Fluently

English, a language that is 1,400 years old and is spoken by over 983 million people, is definitely one of the most spoken languages in the world. Besides being a medium of instruction and business, it is also a great medium of entertainment and literature. With over 67 countries and 27 non-sovereign entities considering English as their official language, it is almost impossible to be employable without great English skills. 

However, not everyone had the opportunity to learn and master the language as we were growing up. But that shouldn’t be a hindrance to your growth! Remember, it is never too late to learn a new language or pick up a new skill. So, if you are curious to learn English, here is how you should go about it. 

Online Courses 

There are numerous websites, institutions, and universities that are offering online English language classes for people across the world. You could be sitting in a remote part of Germany or Japan and enroll yourself for one of the many English courses in London without much effort. All you need is an interest in learning and a good internet connection. 

Use The Dictionary

The reason most people find it challenging to learn a new language is not knowing the right vocabulary. And to avoid embarrassment, they switch back to their native tongue rather than continuing their English learning efforts. You could avoid this by getting yourself a simple English to your native tongue dictionary. 

Besides using it while conversing, you could also get into the habit of searching for new words and memorizing them every day. Please limit yourself to five words a day and try using them in everyday conversations naturally. And soon before you realize it, your English will be proficient and impeccable!

Watch and Learn

The audiovisual stimulation that we get while watching movies is a better way to memorize things. That is the reason why we can so distinctly recall a movie that we watched a few decades ago, in comparison to the news or article that you read a few weeks ago. So, give your brain the audiovisual stimulation to learn English by watching a lot of movies. You could follow this through by imitating the way the actors speak and pronounce certain words. 

Besides watching movies, you could also try listening to podcasts, online classes, in fact, even your friends talking. As you watch and surround yourself with people who are fluent in English, you are sure to pick it up too. 

Practice

This is the only and the most effective way to learn the English language. You need to keep conversing in English even if you are just learning the language. Practice it in front of the mirror, talk to your friends and family, and have small conversations with strangers. You would make significant progress within a short time, and that’s something to pat yourself on the back for! 

So, are you all set to learn English? Here’s wishing you good luck with your efforts. Happy Learning!

How to Transcribe Video and Audio on Mac

Transcribing is a process of converting audio to text (or the contents of a video to text). Though far from creative, this job is often necessary. For instance, you are a journalist. You probably have an audio record of an interview, which you must turn into the text of the appropriate format. Or, you need to document the results of meetings, discussions, conferences, etc. Or, you have dictated some statements and ideas for yourself to work on them later.

Transcription jobs are far from the most exciting activities. Besides, when you do it manually, this routine can drive you crazy. You have to play your audio or video record and type what you hear simultaneously. If the quality of the record is not excellent, you’ll have to stop, listen to the phrase again, play backward, then forward, etc. This all demands time and concentration, which is really draining. Fortunately, there are specialized tools and other alternatives.

Types of available text transcription methods on Mac

The specificity of converting audio to text is dealing with both the audio or video source and text editors simultaneously. This requirement determines the usage of larger screens of PC or Macs and their keyboards to follow the processes.

Depending on the performance method, you may transcribe your audio manually or automatically, using the available technical means or support from specialized services like Transcriberry. Let us review the available opportunities in more detail.  

Manual transcribing on Mac

The available solutions for manual transcribing mostly aim to simplify the processes. The task of recognizing the speech in the source and turning the audio or video to text is still the human transcriptionist’s responsibility.

Mac works with many specialized software solutions that you can download and install on the computer. Also, there are web applications available through the browser. The latter option is even more popular, as it does not depend on the OS at all, and you can use it on Mac, Windows, Linux, or mobile devices if needed.

Whether you work with the installed software or online service on Mac, these solutions follow the same principle. You upload the file with the record to convert it to text. The system allows you to play the record and type the transcription in the working area. The tools locate the player and the text editor on the same screen, and the performer does not need to switch between tabs. The overall process becomes smoother and lets you focus on the task better.

In order to support the human transcriptionist, such software will offer lots of additional means. There are words auto replacement, auto-completion, text suggestions, the possibility to add time codes, etc. The job is still yours, but you can do it faster and synchronize the listening and typing activities. With proper typing skills and good quality of the source video or audio, it is similar to writing by dictation.

Among the many available solutions for manual transcribing on Mac, you’ll find the variants for both amateurs and professionals.

Automated transcribing on Mac

AI-based transcription solutions are on the rise as well. The quality depends on the voice recognition, and the AI capabilities become more advanced in this aspect continually.

Speaking of the Mac capabilities, we should mention its in-build Dictation and Speech utility. By enabling it, you can dictate any text and let your Mac transcribe it in real-time. Using the advanced settings, you can review the results immediately. One of the brightest advantages is that this option works offline as the transcription is performed locally on the machine. Your voice is accepted directly, without sending it through the Web.

Still, this convenient option is far from being a universal answer to all questions. It works with the data obtained through the microphone and won’t process the uploaded files. You might play your record to “dictate” it to the utility. As you know, the results depend on the quality of that material, like with all other tools.

There are other third-party solutions available for Mac. They all combine the speech-to-text AI algorithms and text editors for the human transcriptionists to revise and correct the results of the automated transcribing.

Even the best transcribers use automated transcription systems time after time. For instance, when they have a high-quality source file and need to speed up the initial analysis. Then they work on the recognized data personally, adjusting it to the English audio text.

However, no professional transcriptionist will rely on the automated system entirely. Most likely, you are interested in obtaining the highest quality when transcribing your audio. Then, the best option is to apply the manual approach. The alternative is delegating this job to specialists.

Professional online transcription services

As the number of users in need of transcribing services increases every day, the need gets the supply. Both the desktop and online solutions offer support for the do-it-yourself approach. On the other hand, there are professional companies such as Transcriberry that provide the targeted service.

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Types of Sales Representatives and their Foolproof Methodologies

When it comes to sales, it isn’t just about selling the product or service to the customer. You need to understand their requirements, pressure points, and issues before furnishing your product for purchase. Imagine yourself in a mall looking out for different things before buying your said product and an amateur salesperson insisting you buy a specific brand. He/She is not paying any heed to your concern and just babbling about how beneficial the product can be for you. What would your reaction to him/her be?

If the salesperson had known anything about sales methodologies, he/she would try a different approach. And there would have been a brighter chance of you making the purchase thinking that you need to have it. It is what sales methodologies do. It provides you with various sets of rules and rhythms to follow, right from finding a prospect to closing a deal. Sales methodologies are the combination of different researches and findings done over a long period by several researchers. And today, we will be indulging in some of them to give a better perspective.

Before getting to know the methodologies, here are the 5 profiles of sales representatives,

  • The hard worker – The one that goes out of his way to ensure the deal is closed. They are remarkably determined individuals.
  • The relationship builder – Everyone in and around the market knows them. Famous for building connection & trust with everyone around.
  • The problem solver – Their purpose is to solve customer’s problems and consider that to be the utmost priority.
  • The lone wolf – As the name itself suggests, they are the rulers of their own might. They will make rules of their own and aren’t afraid of breaking the norms.
  • Challengers – They are well aware of the customers’ needs and the sales processes. They spend more time teaching the customer about the value proposition than closing the deal.

Now that you understand the types, here are some of the methodologies for closing the deal.

Target account selling

This is the most commonly used methodology. The sales representative has a specific number of leads to persuade and follow up with. This helps the representative to concentrate on the list than try and gain contacts and start with the sales funnel. It does save the time of each person from searching the potentials.

The intention here is to get the potential clients in closing the deals. This requires a great amount of coordination from the sales team along with marketing as well as customer support. 

The Challengers Sale

A challenger is defined by the ability to teach, tailor and take control. As mentioned about the sales representative’s trait above, a challenger studies the customer and their distinctions & how to get them into understanding the usefulness of the product. It is about bringing the balance of customer relationship with getting them to know about the product’s value. 

In Challengers sale, the representative takes control of the conversation and informs the buyer about the know-whats and know-hows that the buyer cannot find on the internet. In return, the buyer gets the best experience while buying the product.

Inbound Selling

Did you know? In this type of sale, more than 57% of customers are already into the sales funnel of buying the product. It makes the representative’s lives easier to persuade the leads and confirm them to final deals. Marketing plays a substantial role in filtering the failed potentials and provides the sales representative with the potential prospects.

In inbound selling, the customer is already aware of the products you cater to and is interested in what you can offer them. They reach out to the sales representative only to help them guide to the right product. So it becomes more of consultation or solution-based than sales.

Buying Signal Sale

A buying signal is an opportunity for the representative to get in touch with the customer and let them know how useful the product is. With the buying signal’s help, you can determine when a prospect would need your offer. Every time a person visits a website, it creates valuable data for the sales team to use. However, they seldomly get any updates about it. Using this technique, you can gather and understand the interests of each customer’s purchase and persuade them accordingly.

However, not every time you’d get a chance to contact the customer directly. And, you’d end up losing a lead or spending too much time on finding their contacts. Here is when you can utilize the tools that can help you in email search. GetEmail.io is a powerful website with a massive database of email contacts to cater. You can easily find your prospect’s email addresses within a matter of seconds. In return, it boosts your productivity while saves enough time for you to concentrate on other leads.