How to Reduce Confusion When Communicating Virtually

For all of the good that comes with running a remote business or virtual team, there are a number of unique challenges that emerge when you’re no longer interacting with your people face to face. Confusion and miscommunication are chief among these issues.

3 Tactics for Reducing and Avoiding Confusion

Virtual teams are great. Not only do they provide a tremendous amount of flexibility, but they also allow each member of the team to work in an environment that’s comfortable and suited to their own needs. However, ignoring the shortcomings of virtual teams does everyone a disservice.

If you want your business to run as smoothly as possible, you need to be forthcoming about the challenges that exist with communicating 100 percent virtually. More specifically, you have to address the issue of confusion and the friction that exists when communicating tasks, facilitating feedback loops, or managing projects.

While nothing can replace the clarity of face-to-face interactions with your team, there are ways you can reduce confusion in a virtual setting and enjoy optimum productivity and efficiency. Here are a few suggestions:

1. Set Ground Rules

The first step is to establish clear and precise guidelines for how team members are to communicate with one another. This might seem like such an obvious thing, but the reality is that everyone has their own preferred methods and modes. By creating ground rules, so to speak, you cultivate consistency and pave the way for less confusion.

For example, how should new assignments be distributed? (Is the project manager supposed to send an email, make a phone call, or schedule a Zoom meeting to discuss?)

Or what about simple details like receiving a message on Slack? (Consider creating a universal symbol of acknowledgment that the message has been received and read – such as a checkmark or thumbs up.)

Little details like these can help your team avoid the issues that so-often plague virtual teams and put a chokehold on productivity. 

2. Choose the Right Medium

Be intentional with the various forms of communication you allow in your business. While there is no shortage of options, some solutions are much better than others – particularly when clarity is the primary objective.

  • Email: Good for non-urgent messages where you want to document something and/or provide thorough detail. Also great for sending large attachments and links that someone needs to open on their computer.
  • SMS: Designed for short and concise messages. Ideal when you want to get straight to the point. SMS emphasizes clarity by forcing you to strip out any filler language and focus on the “meat” of the issue.
  • Video conferencing: If you have something important to discuss with a group of three or more, a quick video conference can help you get on the same page with one another. One of the biggest benefits is the ability to see body language.
  • Voice call: Looking for the quickest possible way to communicate an idea without the possibility of the meaning being misconstrued in a text format? A voice call allows you to explain yourself and leverage inflection and tone to ensure complete clarity. 

There’s a time and a place for each of these modes of communication. The important thing is that you set clear rules on when each is preferred so that your team knows what to do in any situation.

3. Practice Empathy

If you want to reduce confusion, you (and your team) must learn to be empathetic with the person you’re communicating with.

“We often think that others are more in sync with what we’re thinking than they really are. The obvious fix for this illusion is greater empathy,” Harvard Business Review mentions. “Put yourself in the position of the other person. Actually visualize that individual in his office as you send him an email.”

Remember that simple details like grammar and spelling can make a huge difference. Always read your message prior to identify issues like misplaced commas, misspelled words, missing words, etc. Correcting an issue like this upfront can prevent unnecessary back-and-forth.

Restore Clarity in Your Organization

A healthy amount of clarity within your organization can help you avoid and overcome a litany of issues that so often plague virtual teams. By emphasizing frictionless communication, you’ll find it possible to get more done in less time (and with better quality). 

Now’s the time to step up and embrace this all-important challenge of restoring clarity to your business. Which tips will you put into action first?

8 Great Tips on How to Organize Your Business Calls

Business phone calls are daily bread to every company, big or small. After all, businesses need to interact with their customers and partners; otherwise, they’ll miss opportunities and eventually fail to grow and prosper. That’s why an effective communication channel is necessary for this line of work.

However, there’s much more to business calls than meets the eye. A phone and an answering machine are not enough! Fortunately, there are many strategies and smart solutions that will facilitate this important activity. If you want to learn how to organize your business calls more efficiently, keep on reading!

Invest in a Reliable Phone System

Proper communication is key to every successful transaction, agreement, and business activity. A day at an office can turn into chaos if the communication channel is disrupted and there’s nothing to keep it in order. Fortunately, there’s an excellent solution – a business phone system.

How can you benefit from it? Reliable services, such as Weave phone systems, can help you make your business calls more organized by improving customer service, reducing pressure on you and your employees, facilitating workflow, and promoting the growth of your company. It also helps you reduce performance costs over time. If you don’t have a phone system yet, consider getting one as soon as possible.

Prioritize Your Calls

Big and small companies deal with clients, partners, and other people on a daily basis. If you want your business calls to be organized, you need to figure out who needs your attention first. Some business operations won’t happen until you resolve an issue with other partners. A good rule of thumb is to keep a schedule and note down people and places that require a phone call from you. Then, start making calls from the most to least urgent.

Keep Track of Your Business Calls

In every company, employees must know who’s responsible for each task. If you work with multiple clients and need to make several phone calls every day, you should specify who takes care of which ones. To improve the communication channel, you may consider creating a system where you’ll keep track of all the calls you and your employees make. This way, you’ll be able to oversee progress, analyze results, and delegate tasks.

Keep a Message Pad Nearby

You know how it is with clients and business partners – they all have thoughts, opinions, questions, and ideas they want to share and hear your response. A message pad is a great tool that will keep you focused during a call, help you organize your thoughts, and allow you to note down important remarks you can use for reference later on. Sometimes the old-school pen and paper method is the best and beats digital notebooks hands down.

Remember About Phone Etiquette

Making and answering phone calls can be challenging – not everyone knows how to do it in a professional manner. However, you need to be sure that you and your employees can communicate with your clients effectively. For that, you must be familiar with the phone etiquette.

Here are some of the best practices you should follow:

  • Be prepared for each conversation
  • Answer promptly
  • Announce yourself
  • Stick to your agenda
  • Be an active listener
  • Be mindful of your tone
  • Recap your conversation
  • End the call on a professional note

Send a Follow-Up Email

When you’re finally done talking on the phone, you can sigh with relief and go about your day. However, if you managed to take notes in your trusty message pad, you may realize your job is not done just yet. Many important decisions and things happen over a call. Your client may have a specific request or come up with a question or an issue that requires you to do some research and prepare an elaborated written response. As such, you should send a follow-up email containing the most important points and information, as well as declarations of your future actions.

Don’t Forget About Time Management

All of the tips mentioned above will help you organize your business calls. However, you shouldn’t forget about another essential aspect of this activity – time management. You can delegate the tasks, have the best phone system available on the market, and multiple clients who need your services, but all that will be for naught if you lose track of time.

You need to know when to make your phone calls, who needs your attention first, and how much time you can spend talking on the phone. The best thing you can do is to be prepared before you dial a number. Make sure you know what needs to be discussed and what kind of questions may appear. Having a document with frequently asked questions and answers can speed up the process – feel free to come up with one if it applies to your line of business. Additionally, answer in a timely manner, be precise, and keep your calls short. After all, you don’t want to make people think that your phone call could just as well be an email.

The Bottom Line

Business calls are a crucial part of every company’s usual functioning. Not a day goes by without phone calls, emails, and messages. You need to communicate effectively with your clients and business partners – otherwise, you’ll never get the results you hope for.

There are some strategies that will make this task go easier. In this case, proper management is key, and an efficient phone system can work wonders in your company. Hopefully, the tips mentioned above will help you organize your business calls better. Feel free to implement the changes in any areas you think need improvement and wait to see the results.

4 Reasons Payroll Software Supports Scaling Your Business

Are you still processing payroll manually? Do you use software only to track employee hours through a time clock? When you process payroll manually, you’ll certainly come to understand the process inside and out and hone your payroll processing skills. However, payroll skills won’t help you scale your business. 

If you’ve got 5 or fewer employees, you’ll survive with manual payroll for a while. However, to scale and grow your business, you’ll need to start using payroll software. 

1. Scaling your business requires simplifying processes and systems

Scaling a business requires simplifying operational processes and there’s nothing simple about a manual payroll process. It takes an incredible amount of time to manually calculate wages, overtime, and taxes, not to mention the lengthy process of cutting, signing, and delivering checks by hand. 

If you offer 401(k)s, benefits, commissions, bonuses, sick pay, vacation time, or retirement plans, you’re looking at a full-time job just processing payroll. When all your time is tied up, you’ll never scale your business.

Payroll software simplifies, automates, and streamlines virtually the entire payroll process. You can even get software that comes with advanced features that make life easier for you and your employees. For instance, Paylocity allows your employees to access a portion of their earned wages before payday. You can also monitor metrics and trends through a visual dashboard to make better hiring and budgeting decisions.

To make the right business decisions, you need access to the depth of insights only software can provide.

2. Payroll software eliminates careless mistakes

Careless mistakes are all too easy to make when crunching numbers by hand. Pushing just one wrong button on your calculator or misreading a number on a piece of paper can have devastating consequences. You might pay an employee or vendor too much or too little, withhold the wrong amount of tax, or misrepresent your available cash flow and overspend. 

Using payroll software eliminates the majority of oversights and careless mistakes. As long as the data is entered into the system correctly, the risk for mistakes is greatly reduced. With an automated payroll system, the majority of data will be retrieved directly from time clocks, electronic W2 forms, and standard settings. 

3. Payroll software makes it easier to open new locations

When your goal is to open new locations or sell franchises, you’ll need all the time you can get. Using payroll software will free up your time so you can get your new locations up and running. 

When you find good payroll software, you can also recommend that your franchisees use that same software to help them streamline operations. After all, when they succeed, you succeed. However, just make sure you don’t require your franchisees to use specific software or you risk creating an employer-employee relationship. Global Franchise Magazine explains this in detail and shares why it’s a good idea to simply “strongly recommend” specific payroll software and HR tools rather than require their use.

4. Payroll software creates consistency that keeps employees happy

Maybe you don’t make payroll mistakes all the time, but only every few pay periods. The moment those mistakes start to inconvenience your employees, they’re going to look for another job. 

For instance, say you have to short a future paycheck because you overpaid on a current check. Employees will generally be forgiving if this happens once. However, additional issues will be met with frustration. When small mistakes become a pattern, employees won’t stick around.

Consistency is a critical requirement for scaling your business and applies to every system and every aspect of your business. Creating consistency around your payroll practices is necessary to keep employees from getting frustrated and getting a job with your competitors. 

You don’t want to lose your best employees when you’re trying to scale your business. Dealing with turnover, interviews, on-boarding, and training will take your attention away from scaling your business.

Scaling your business requires a commitment to simplicity

Complex systems don’t scale easily. Processing payroll manually is a complex system. If you scale your business with a manual payroll process in place, you’ll multiply your payroll workload each time you grow a little bit. As you start forming new partnerships, you’ll increase the complexity as well. 

Hanging onto a manual payroll system will hold you back in your efforts to scale. Using payroll software will reduce complexity, increase simplicity, and create the foundation for smooth scaling.

How to Write a Marketing Content – Examples and Tips

Marketing content is at the core of promoting businesses in the digital world. Creating content that can help ideas stick, influence consumer behaviors, and promote products and services is a tricky job. Jones Miles, an online Marketing expert at GoAssignmentHelp, says, “Today, the word-of-mouth publicity has transmuted to spreading of information and influence through social networks. For small business owners, creating viral content is the most effective way to harness the power of social media and online marketing.”

So what makes certain ideas, products, actions, or stories stick in our minds more than others? Let us decode how to create effective marketing content:

Less is More

Assignment helper Prius Myers gives an excellent example to explain this phenomenon. He says, “Suppose you visit Dell’s website to buy a laptop. Each listing on the site presents a long list of information about PC cards, media base, docking ports, modular options, memory keys, types of DVD drives, etc. You have no clue about the technology – and despite extensive information, you are at a loss on which laptop to buy. Now, imagine seeing a video of each laptop where you can see it from all angles and check out its best features by clicking on it. Wouldn’t that make it easier for you to decide which one to buy?”

Many times, when businesses describe their products, they make the mistake of using nuanced and complex messages. They think that by telling more about the product, they will impress a potential buyer. The truth is when you learn a lot about a topic at once, you forget most of it instantly. The best strategy is to choose one or two best features of the product and build your marketing content around it. Such content will be easier to understand and have longer retention duration.

Use Analogies to Introduce a New Idea

Riteish Mukherjee from GoAssignmentHelp shares, “When Facebook first came out, it was portrayed as an online yearbook. People treasure their high school yearbooks as they spark memories of their old friends and teachers and instantly associated Facebook with an online medium to stay in touch with their friends.”

Analogies are effective ways to communicate unfamiliar ideas to an audience. They make your marketing content more relatable. Experts suggest that you should use an analogy to explain something, present complex or abstract arguments or concepts more simply, or compare and contrast two or more products or services.

Minnie Sietelman, who helps MBA students in assignment writing, warns, “One has to be careful while using an analogy. It should not be used as a core idea but to support and explain the idea. You should also be sure that your target audience knows what you are referring to when you make an analogy. Someone who is not interested in sports would not understand a basketball analogy. Similarly, people who are not Marvel fans would not relate with Ironheart or X-23 analogies.”

An analogy must also be related to your idea or product in some way for it to be effective. You may compare Content Marketing with Farming as both are related to the creation, planting seeds (content), growing, and producing fruits (results). Both of them use tools. Land can be related to the context of content and user-interface can be related to soil in the agricultural farm.

Create Curiosity Gaps

The most effective marketing campaign is one that successfully makes people want to know more about the topic. Serve them with an appetizer that makes them want to devour the whole meal. A popular assignment writer in the UK, Simranjeet Chaddha, says, “The advent of websites like Upworthy and Buzzfeed has made the concept of ‘curiosity gap’ quite popular. Earlier, the print media was known for long well-researched articles or salacious rumors and gossips – depending on their target audience. In the world of online marketing content, clickbait and snackable content are driving revenues and traffic. The audience of today has smartphones with RSS feeds. It needs more than rhetorical questions and trick content to stir their curiosity and make them click a headline and compel them to read a blog post or an article.”

According to Simranjeet, four ways to implement the curiosity technique while creating marketing content are:

  • Create an irresistible headline: Upworthy requires its writers to come up with at least 25 headlines per article. It pushes writers to brainstorm on writing a headline that gives the user enough information to decide whether he or she wants to read article or not but is not detailed enough to say it all in one line. The ideal headline is one that balances information with intrigue.
  • Publish your content frequently: Giants like HubSpot and popular newspaper websites publish a ton of content every day. This helps them to cover a wide range of topics to cater to different types of audiences. There’s another advantage. If some of the content does not perform well, other articles take over. It becomes a game of numbers. More you publish; more are the chances of making your marketing content go viral.
  • Perform A/B tests of your content: Publishing often also gives businesses the power to experiment with their headlines, type of content they publish, and social media marketing or online marketing strategies they implement. You can analyze which content piece performs better than others and use the insights to refine and tweak your content strategy.
  • Post content that goes viral on social media networks: Engagement with the audience is the currency in the world of marketing. Hence, businesses that promote contests and quizzes like ‘Which car are you?” and “Which Marvel superhero you look like?” draw more traffic through social shares.

Whether you have a small business or a large business, you work for-profit or a non-profit, these simple marketing content strategies can help you leverage the power of digital platforms and increase your revenues several-fold.

How to Collect Emails from Your Website Visitors

In this digital era, many business owners have started taking their companies online to expand their reach, hoping that technology will do its trick and drive people to their online stores. However, increased traffic doesn’t necessarily equal increased sales because people won’t spend money on products on their first visit. 

Shopping online takes time as it is hard to make a decision when you cannot physically examine the products. The best way to ensure that potential buyers will come for a second visit is to collect their emails and send them frequent reminders without spamming them. On that note, here are the most effective ways that you can adopt to collect visitors’ emails. 

Use Pop-Ups

The most popular method to collect emails from your visitors is using pop-ups, owing to their ease of placement and effectiveness. We have all come across a small box requesting our emails that pop up while scrolling down a page. Unfortunately, they can be irritating to some people who often end up closing the tab. That’s why you should make the pop-ups easy to close and adjust them to appear on the side of the page instead of blocking the whole screen. 

Create a Sticky Top Bar

A sticky top bar is a less annoying alternative to pop-ups as it stays at the top of the screen as you scroll down. It will exist for the sake of grabbing a visitor’s attention without ruining their time on the website. This bar is most commonly used for announcements, but there is no harm in making them gather emails as well. 

Build a Squeeze Page

When a person clicks on an advertisement that you have placed, they will be directed to a squeeze page containing related information. Before the visitor can access the details, they should be asked to enter their email address in a box that appears on the front page. For an attractive design, you should use squeeze page tools to create an effective page that is attractive enough for potential buyers. Make sure not to include too much content and focus on the benefits of your products. The newsletter that you will send later on will include details about the offers and a link to direct them to the different items that are on sale or part of said offer. 

Create Sidebar Forms

The main purpose of a sidebar is to include links to direct visitors to other pages, top articles, and recent news. Recently, some marketers have started to use them to add a rectangular box that asks interested people to subscribe. You can encourage them to leave their emails by adding a discount percentage on their first purchase after subscribing. 

Host Competitions on Your Website

It is worth a shot to hold a competition on your website if you are struggling with the other methods. Depending on your kind of business, you can optimize the questions and allow people to enter after signing up. Setting a time limit will make it more interesting, and you can offer a small gift for the winner. 

You need to collect email addresses from visitors to build your database. While it won’t cost them any money to sign up, many people are wary of giving out their emails to unfamiliar websites. That is why you need to be smart when requesting their emails or setting up pop-ups so as not to drive away potential clients. Moreover, you have to be mindful of the emails you send them and make sure you only send relevant information because otherwise, they will unsubscribe to your newsletter. 

How Architects Can Benefit from BIM in 2021

Introduction

Building Information Modelling (BIM) has given architects greater control of the surveying and modeling of projects. It has also further enabled greater collaboration between architects, engineers, contractors, and stakeholders helping make better decisions on projects. As more of what was perceived to be the traditional workspace is being moved to remote work ideals, that is to say in employees’ homes, BIM will play a greater part in architects’ lives. This article is dedicated to seeing how architects will further benefit from the technology in the coming year.

Improved Interaction

When Autodesk published their paper titled “Building Information Modeling” only the very optimistic would have predicted that the technology would be a foundation stone in a market expected to top over 16 billion USD by 2025, but that is the current trajectory for the industry. Initially, for architects, in particular, the technology didn’t promise much in revolutionizing how architects went about their business. Over 18 years later the same view can no longer be supported.

In general, the technology has improved workflow by streamlining processes. Collaboration has always been one of the great advantages of BIM but for architects, an improved ability to de-risk projects and deliver a higher standard of outcome has seen the technology adopted steadily by the profession.

Testing

Being able to host 3D structures will always have a use. BIM furthered this ability by being able to test structures using comprehensive physics engines which can be used to test the more mundane aspects of the design. Increasingly, these tools can be used to test how the building would respond in the advent of a natural disaster like an earthquake.

Communication

Before even the thought of ground being broken for a foundation, BIM can help pitch ideas to clients. This ability is being further advanced through the incorporation of virtual reality technology. This can allow potential clients or property investors to “walk” through the designs in the virtual design. Another technology that can further help when the construction process begins is augmented reality which can be used on-site to address needs or update clients on how the final project is completed.

Lower Cost

Greater collaborative ability can foreseeably improve creativity amongst teams. This is a hard parameter to measure; however, one that is not hard to quantify is cost. Those employing BIM architecture principles have been able to reduce costs and be more competitive in the marketplace. Much of the reduced cost is a result of the design process taking far less time, resulting in cost saving. Cost reductions have also been noticed when mistakes are detected early and can easily be rectified before a contractor has even laid cement. 

Conclusion

In the coming years, the BIM uses in architecture are expected to be further improved with the incorporation of AI and machine learning technologies. These are expected to further reduce error and promote higher levels of information transfer without the need for human intervention.

Key Features to Look for When Buying Headphones

One of the best ways to cancel the world around you is to put the headphones on and press play. Whether you listen to your favorite band or some kind of podcast, you will be able to relax and enjoy this part of your day. Or you simply want to concentrate on your work and eliminate the chatter of coworkers around you.

Just like with the rest of tech gadgets, making a decision which headphones will be a perfect fit for you is not necessarily easy. There is a wide variety of models to choose from and the price ranges also significantly very. Let’s see what are the most important things to look for in headphones.

Different Types

When it comes to models there are several things to take into consideration. Each type has its pros and cons and that will be able to help you decide which one is the best for you.

In-Ear Headphones/Earbuds

The greatest advantage of this type is that they are small which makes them portable. They don’t weigh a lot and don’t take up too much space. You can put them in your pocket or simply hang them around your neck. If you like to run or do any kind of exercise, they are going to be very practical for those occasions. Also, they are great for noise isolation.

However, due to the small drivers, they generate a sound of lower quality. And the most annoying part, the wires get easily tangled, and undoing this is quite a nerve-racking process.    

Wireless Earbuds

Just like the type above, these have all the same advantages plus one more. You will not have to think about tangled wires. However, they have the battery that needs to be recharged. Given the fact that these batteries are quite small, the recharge is going to be needed sooner rather than later.

In and Over-Ear Headphones  

If the size is not an issue, then these two types are going to be perfect for you. Although they are not as portable as the previous ones, they provide you with much better quality. Given the better sound, it’s not a surprise that prices are significantly higher.

Bluetooth Headphones

This is a bit of a controversial choice. Although sound quality is much better than several years ago and that there are no wires that can catch up on things, still there are some serious downsides to using them. The battery life depends on the size. Another important thing to think about is compatibility between your device and headphones.

Key Features to Think About

As we mentioned above, the sound quality will depend on the size of the drivers. So, if you want to have first-class sound, you will probably have to learn to deal with bulkier models.

Also, when it comes to sound, you should check out the specifications of the headphones and look for sensitivity. This is especially important for those who like to listen to the music a bit louder. In most cases, this is around 110dB/mW but if you find a model that’s visually amazing but sensitivity is 85dB/mW or lower, you should skip on those.

If you’re someone who likes to hear a strong bass, then look for frequency response. In most models, this characteristic is between 20 and 20000 Hz. However, for the bigger bass, you will need a wider range than this.

It’s important to learn the difference between noise isolation and cancelation. As stated by the experts at Head Phones Pro Review, these features will allow you to enjoy the music to the fullest. Although you will have to spend more money to get the best ones, it will be worth it. Both types have the same goal but they don’t work in the same way. The first one means there is a physical barrier between your eardrum and the outside world while the other one is working on eliminating unwanted noise by pushing away the outside sound waves.

Some headphones come with a built-in microphone and control module that will make your life much easier. With these features, you will not have to take your phone out of the pocket in order to manage your playlist or answer a phone call.

Given the time we spend with the headphones by our side, it’s important to choose the ones that suit your needs the best. These are the most important characteristics you need to keep in mind when you enter the store. To make a perfect choice, you will have to think about your personal preferences as well as your budget.    

Content Writing – What it is and Why does your Business Need It?

 There are times when people like to spend their free time alone and think about life. Many of you probably have those nights when you are thinking about what you can do, what can you change, and so on. Well, when it comes to content writing, thinking is the essence of it. Every professional writer wants his content to be creative, informative, educational or just to attract its readers. Without proper thinking, there cannot be quality content made by any writer. Now, let’s see what content writing is and why your business needs it.

What is a Professional Content Writer?

First of all, we have to pass through the most important aspects of a professional writer’s work. To succeed in making a good piece of paperwork, the writer needs to have the imagination and creativity to write about certain niches. That’s the basics of every single writer in the world.

What is he thinking about and in which way? How does he understand things and life in general? What motivates him? Where does he find inspiration to write? All of those questions are pretty much common for the writer. They keep banging in their heads over and over again. Let’s get focused on what actually a writer is.

A professional writer is a person who wants to pass on others his thoughts and feelings about different areas through a written or printed form. Every writer has a theme that is the best at and usually, they keep their attention the most on the genre they prefer the most. But for a content writer is a little bit different.

Content writers need to possess a certain level of knowledge about many different areas so they can provide as many versatile contents as possible. Usually, they use some helping tools, programs, books, etc to help them out in making their content much easier. All they need for working is a pencil or program (depending on the form of writing), and a clear mind. If his work is in printing form, he needs the appropriate program and its useful tools. All he has to achieve is write an interesting title, make some introduction, main part, and conclusion at the end.

Websites are the most common place where the content writer can publish his work. And to do that, he needs to fill some requirements so his content can be fully completed.

  • Make a homepage
  • Write some paragraphs on the “about us” page
  • Press releases
  • Blog posts
  • Description of all listed things
  • Bios of the team members (if he has one)
  • Any form of downloadable content

SEO Writing Service

It is the usual thing that all websites related to content writing need SEO writing optimization. You probably wonder why they should use this?

It is because of the keywords. Every content has its own keywords that are used to emphasize the most important things in each paragraph. By using SEO, it is much easier to find an appropriate keyword that will attract people to read your content.

This way, you don’t have to bother yourself about which things you should emphasize in the text because an SEO content writing service will do it for you.

How Does Content Marketing Impact your Business?

 Content marketing is something that can be truly beneficial to any kind of business. It doesn’t matter if you own a multi-million company or not, content marketing is an airplane to catch. You wonder why? Well, here are the answers.

Developing of the internet made the availability of getting information much easier. And with content marketing, people gained a totally new marketplace where they can purchase things they like. For example, you will see a purse in some shop on the street which costs $500. When you come back home and search for the same thing online you can find the exact type of purse for a more affordable price. And that’s where the magic of content marketing lies.

By raising the awareness of this, many people turned to shop online (Amazon, AliExpress) which is so beneficial for business.

Make Your Business Easy by Building Credibility

All content writer’s websites need certain credibility so they can sell their works much easier and faster. Truth be told, if you see some piece of a famous brand online you will not hesitate to buy it. But when you see something that has no proper authentication or reputation, you will think twice before you buy it, right? That’s the case because you know its credibility and you know it is not some fake copy.

By building credibility, your content gains a new dimension. If you manage to create it, the sky’s the limit for your business.

Social Media Related Content Writing

When we speak about content writing today, it is impossible to imagine it without social media’s role. Nowadays, millions of people keep using social media every day. Developing those media left an immense impact on every single field of life including business.

Today, there are many users of Facebook, Instagram, or Twitter that can buy or sell things in a blink of a second. One message and item has gone forever. And that is the fact that many successful people tried to and keep profiting from, including content writers.

Social media is a place where all the content has a higher price in the eyes of customers. All the brands are finding more creative ways daily to bring in their customers to the market and sell their products at a speed of light. Having that in mind, we have to say that social media truly has a big impact on business in every part of the world.

Conclusion

Content writing has been developing through the years with great speed. A lot of different possibilities are now open and more innovative ways of making money through the internet are available. Bear in mind that with the improvement of technology, many content writers can use that fact and bring their content to the best possible level. Thus, it has become a new branch of business that keeps improving day by day.

Laura C. Fields is a Master’s degree member of the essay writing world. She wanted to take the matter into her own hands so she created an essay writing service website to help students reach their goals. Just visit myadmissionessay review and convince yourself of what kinds of reviews she got so far!

Guide To Customer Communication While You Work From Home

Here we consider the best approaches and proven tactics that will help organizations improve customer communications when working remotely.

Working from home is the reality many of us have been dreaming about while others have been afraid of it. However, the coronavirus pandemic forced almost everyone to get used to remote work. It has exposed us to challenges that pushed us out of our comfort zone. One of them is a remote customer communication process. It has also become a big reason for businesses to love the Internet even more than before.

Communication is essential for project success, as it helps set trust-based relationships and mutual understanding between stakeholders. It provides  smooth collaboration and results in business success. When most countries are locked at homes again, we need to rethink a customer communication strategy and adjust it to remote teamwork. 

How to Approach Customer Communication in The New Normal

McKinsey & Company defines three pillars of clear messaging to customers during the pandemic: transparency, customer protection, and customer outreach

Transparency means giving customers the behind-the-scenes views of the options you consider for them and perspectives that may come true for your business in the post-coronavirus world. Better to share honest predictions without sugar-coating, as it will help your company build trust with customers. 

Customer protection implies that you need to add more compassion to customer communication procedures and inform people about measures taken to ensure a safe and convenient experience with a brand for them. “Now” requires us to keep in mind the overall social mood affected by global critical events. Thus, support teams should be even more empathic when communicating with customers.  

Customer outreach means you should constantly keep the conversation with your customers across different channels. Talk to them, update them, and repeat the important information about the changes in your processes once again to ensure that it’s delivered successfully to everyone in your community. 

Customer Communication Channels & Tactics You Should Know

Considering “psychological” approaches to customer service, it’s also essential to take a closer look at digital channels making communication with consumers more effective when you work from home. 

Many companies have started using VoIP phone systems as alternative solutions in times of uncertainty. Other businesses have considered unified communications as the best option for improved workflow and customer relations. 

However, customer communication options aren’t limited to those mentioned above. Here we present proven tactics that will help businesses empower customer service. 

Interact on Social Media

The first rule for digital business success is to be where your customers are. To be more specific, it’s on social media. Social networks are one of the most popular online communication channels. Imagine 74% of users log into Facebook at least once a day, with 51% of them logging in more than once a day. 

Social media is the first place modern customers expect brands to interact with them the most quickly. Consider that 40% of customers who send complaints on social media expect the company’s reply within one hour, according to Convince and Convert

With tools like Instagram, Facebook, Twitter, and LinkedIn, businesses can answer customer queries almost instantly. Many organizations consider them as the most effective medium for customer service and create separate brand profiles entirely dedicated to customer support.  

Incorporate a Live Chat

Live chat is a technology incorporated into a website that allows customers to stay in touch with their favorite brands round the clock. This customer service tactic has been widely used before and gained even more popularity today when most teams work remotely. With tools like HelpCrunch live chat, you can increase customer satisfaction and loyalty since your brand is always easily accessible online anytime.

Communicate via Email

Email communication might seem a traditional and very obvious practice. Probably, yes. However, it doesn’t also mean it’s inefficient. Emails are another way to stay in touch with customers while working remotely. According to research by Epsilon PeopleCloud Messaging, email is the most critical communication channel between companies and consumers because it’s personal, reliable, relevant, and targeted. Businesses can use email marketing to update customers about the changes in processes during the pandemic. 

Use Video Conferencing

Another actionable tactic to get in touch with customers is by using video conferencing tools and apps like Skype. Along with the top productivity apps, they help improve the overall team collaboration and performance when you work from home. Although it might be challenging to apply to customer communication in B2C companies it is particularly efficient for the B2B world. When organizing real-life meetings has become unsafe and almost impossible due to travel restrictions, video calls have become even more important. 

B2B customers may want to schedule a video call with the company to discuss their purchases or collaboration details. Thus, video conferencing tools are gaining popularity quickly, especially during the lockdown.

Engage Through The Content

However, all of these channels enable companies to set a direct and effective dialog with customers when teams work remotely, there is one more way to communicate with customers. It’s through the content. It’s recommended for businesses to reimagine their content strategies from the customer service perspective. 

For example, your brand can assist customers remotely by publishing how-to articles, guides, tutorials, or explainer videos to enable people to provide self-service. You can also store the “help” content in special online knowledge libraries or the FAQ section on a website.

It’s crucial today since many people feel anxious regarding the challenges and innovations encountered during the coronavirus. While you might have heard tips about diversifying your content earlier, it’s now recommended to prioritize the content informativeness even if it requires sacrificing content diversity.  

To Wrap It Up

Whether you are a B2B or B2C company, this guide to customer communication might be helpful. These actionable yet straightforward strategies will empower brands to cater to the target audience’s needs and increase loyalty. Hopefully, they have also inspired you to and will help you improve support service and bring customer relationships to the next level regardless of the coronavirus recession and pandemic.

Everything VPN newbies should know about enhancing online safety

Do you know how safe you are online? Do you know what the most widespread cybersecurity threats are? And, most importantly, do you know how VPNs can help you prevent cybersecurity attacks? Find the answers to all these questions by reading below!  

Lately, everybody is talking about cybersecurity threats and how they are becoming more common than ever before. Now, this is no surprise, considering that technology is becoming more integrated into our lives by the day. We use technology on a daily basis for pretty much everything we do, from getting entertainment to ordering food, purchasing goods online, and working. So, now, it is more important than ever to consider your online security and safety when surfing the web, go through your emails, share photos on social media, or purchase goods on e-commerce sites. 

Cybersecurity threats are a real thing, and they can cause you a lot of harm, from stealing your identity to stealing your financial details and empty your account. But, before we move forward to how virtual private networks can help you prevent this from happening, let’s dig deeper into the most common online safety threats you need to protect yourself from. 

Common online safety threats

Not sure what kind of threats should you pay attention to? Here are the most common online safety threats that can put your security in danger. 

Computer virus

The most common and widespread cybersecurity threat is the computer virus. It can literally affect anyone who uses a computer. What do computer viruses do? They alter the way your device operates and can cause a lot of damage, such as deleting your data or giving access to hackers to your important and private data. 

Spyware threats

Spyware threats are another widespread threat, and some people would say the worst. This program basically monitors users’ online activity and provides hackers the opportunity to enter a users’ device without their content to steal personal information. 

Phishing

Fake companies, businesses, or individuals practice phishing to steal personal and financial information. They pretend to be something they are not to convince their victims to provide them with their personal and financial information. They use fraudulent emails and messages to do it. 

Hackers

It may seem like being a hacker is a well-paid job as there are more hackers out there than ever before. What do they do for a living? They create viruses, spyware, malware, and all the other cybersecurity threats that we’re telling you to protect yourself from. 

What VPNs are?

Now you know what threats are out there in the digital world. But the real question is, how do you prevent them and stay safe online? Our answer is: by using a VPN. 

You’ve likely heard about VPNs before as they have been growing in popularity lately. 

But what VPNs are? VPN stands for Virtual Private Network. It creates a private network when you use the internet from a public connection by establishing secure and encrypted connections to provide greater privacy. A VPN can keep your browsing history private, change your real location, and keep your internet activities anonymous. 

Benefits of VPNs

Why should you use a VPN? Virtual Private Networks provide plenty of benefits to users, including:

  • Remain anonymous online 
  • Access to geo-restricted entertainment content
  • Access to geo-restricted news and content sites 
  • Hide web browsing from the government 
  • Access to torrent sites and other restricted download sites 

The top benefits people use VPNs are because it allows them to access geo-blocked entertainment content from video streaming services such as Netflix, Hulu, or Amazon. It allows them to surf the web using public internet connections in a secure way. 

WireGuard- an extra layer of protection

When you’re not feeling safe enough online, WireGuard can add an extra layer of protection. 

WireGuard is a new technology related to VPN that has grown a lot in popularity lately among tech enthusiasts. WireGuard provides some really strong benefits such as speed and security features. 

It is an open-source VPN technology that ensures improved security online using cryptography, a method of protecting data and information by using codes. It creates a faster and simpler use of the VPN, which is why it is an excellent online security tool for VPN newbies. For improved security, WireGuard can work with other VPN technologies. In this article you can see the best VPNs for Wireguard if you are interested in ensuring that your online activity is private and your security is top-notch. 

Other things you can do to stay safe online

  • Use strong and complex passwords. Use different passwords for each of your accounts. 
  • Keep your antivirus and security software up to date.
  • Consider using proxies to secure your online connection, there are plenty of cheap proxies available 
  • Do not open links sent to you by brands or people you don’t know or trust.