Expert Tips for Creating a Successful Digital Marketing Strategy

Running a business during the times of the pandemic and long after it, is a completely different ball game altogether. It’s important to adapt to the ever-morphing marketing trends if you want to even have a shot at staying on top of the game. Now more than ever, digital marketing is at the forefront in the world of business, and it’s important that you create an efficient marketing strategy that is aimed at digital avenues. This is why we’ve collected some expert tips that will help you create a successful digital marketing strategy.

Identify the Goal

Just as with any marketing plan, it is imperative to start off with defining clearly what the goal of your digital campaign is. This needs to be a detailed culmination of all the points you want to hit when creating your strategy. First and foremost, how you will get your brand out in the most effective way into the digital platforms that you plan on infiltrating, the kind of people you want to target, and what your sales plan is.

Get Professional Guidance

You may or may not have been in the market with your business for quite a while, but the point is, digital marketing is different. It wouldn’t be wise to work off your own assumptions and research alone because there are many factors in play that you may not be aware of. This is why it’s always advisable to hire a professional company that specializes in digital marketing. Look up the best online marketing gurus and utilize their services to get yourself a detailed plan underway. These companies understand the digital market well and will advise you on what possible moves you have as options, and working together, you’ll be able to come up with the best plan moving forward.

Solidify the Digital Sales Funnel

Generally, it’s important for you to understand the Digital Sales Funnel, and to do so you need to have the basics clarified. The funnel includes 4 major points that you must address, and includes:

  1. Investigation and research: Learning more about the market in question and finding out more about the necessary details within the digital market. 
  2. Methods of Discovery: Finding out how to best have your clients and potential clients discover your services in the most effective way possible.
  3. Retail: The process of providing you services and products.
  4. Customer Loyalty: How to keep the clients loyal to your company. 

Mastering the digital sales funnel is key to ensuring that your strategy is bulletproof and that you’re ahead of the game when it comes to problem-solving any possible issues that may come up during the marketing process. 

Specialize in a Demographic

It’s easy to get greedy and aim to infiltrate a wide demographic, but it’s certainly not wise at all. The smart thing to do is to see what your services and products provide, which demographic would suit best, and focus your digital marketing plan to appeal to these very people. Once you have covered this demographic and solidified it, only then can you start to think about appealing to another demographic.

Analytics Are Essential

Nothing is going to be fruitful in all this planning and plotting if you don’t have real statistics to work off of. The beauty of marketing in the digital world is that it is much easier to analyze the statistics and response rates because everything is online and therefore, on the record. You need to hire people that specialize in analytics so that you’re getting accurate information and reports that will ultimately guide you in the right direction of what you need to do next.

The world of digital marketing is different in many ways, and this is why you need to heed expert advice such as the points mentioned here. You may have a successful business or even a winning business plan, but all that will amount to nothing if your marketing is not on point. And the fact of the matter is, we now live in the digital age, where the bulk of business potential lies in the online world. This is why it is imperative that you not only educate yourself about digital marketing and the variety of platforms available, but you must also utilize the help of professionals who have been doing this for a while. These people understand analytics and the market as a whole, and will be able to provide you with accurate reports and ideas on what you need to do in order to infiltrate the digital world of marketing for your business to be successful. 

What You Need to Know About AI Marketing

There are many ways of describing marketing, one of which is by advertising, flyers, or even just printing ads. This activity attracts and encourages individuals to endorse a brand or products and services of a business. The distinction between the old way and the industry’s new approach is noticeable. Using Artificial Intelligence (AI), various companies are depending on their reliable efficiency to grow their business.

The question is, what are the things you need to know about AI Marketing, and how does it affect your company? We’ve gathered some helpful guides for digging deep into AI Marketing in this post.

What is AI Marketing?

AI stands for Artificial Intelligence, a software built in a machine that can think on its own without any human intervention. The primary role of AI is to see patterns routinely made by humans and have their way of solving a problem. On the other hand, Marketing is the process where the company uses to lure the public to use their products or services. With the two being combined, it creates endless possibilities in making a new wave of processes that can help businesses grow instantly.

Experts believe that about half of the manual tasks will be automated over the next 10 to 20 years. For others, it can both be an advantage and a drawback. Why? Let’s say an entrepreneur has an online company and has recruited a few workers to respond to customer inquiries or concerns, but if you add a chatbot to your online platform, it will be able to respond to you with fewer numbers of employees that will save you a lot of money.

Predictive Analytics

This amazing capability of AI Marketing comes in handy for predicting future outcomes from the company’s data or also called Data analysis. According to experts, it can easily pre-determined what will be the next step or the right move to take and helps to answer the company’s business questions such as below. 

  • How many percentages does a customer buy the product?
  • How many customers will stop supporting them to buy products?
  • What is the rate of customers who are likely to buy annually?
  • What are the traits of each of my customers?

Predictive analytics can answer them in real-time and saves a lot of time and effort in analyzing them manually. It creates a better customer experience as it targets the exact wants and needs of each individual. Not only will you predict the result but also the chase to obtain loyal customers as well.

Clustering and Customization

This is a combination of supervised and unsupervised learning. It is a process where each customer is being categorized according to what are their usual activities on the site. For instance, customer A usually searches and buys boho-inspired home furniture, while customer B likely to lean more toward minimalist designs. All customers that have the same taste will go together under each category. According to the digital marketing experts at smartboost.com, making segments will fasten the process of knowing how many percentages the outcome may be. It can make your company grow and build its reputation by making the customer experience personalized.

Recommendation Engines

The method used by advertisers before that is the if-and-then method, posing the question, what if? To distinguish cause or scenario in running a company. It looks for patterns based on the metrics collected data, can detect or predict potential problems with the aid of AI technology. It advises or suggests a necessary behavior after analysis. It is an essential way to avoid bumping into major issues in the future.

Natural Language Processing

One of the most important parts of AI Marketing is Natural Language Processing; it indicates how the customer feels, what they say about the product, or how much they like using it. Simple as it may sound, but it helps to know the feedback of each customer to be able to adapt and grow from it.

Psychographic

It is where the personality, interests, attitude, and behavior of customers have. Uncovering who they are and why they buy the product or avail the services. It is also a crucial factor to build a strong structure in AI Marketing. 

With the aid of technology that paves the way to speed up long hours of work in a minute or two, marketing has grown tremendously. AI Marketing has a lot to offer, from gaining a better understanding of your customer, knowing more about their needs, and to have an improved customer experience for everyone.

4 of the Top Reasons Why Businesses Use SMS

When it comes to communicating ideas quickly, there’s nothing better than text messaging. Yet despite using it frequently in their everyday lives, many business owners fail to consider the value SMS could bring to their companies. Could it be a good fit for you?

Top Ways SMS is Used for Business

As you know from your own life, SMS is versatile and convenient. And though businesses can find applications in nearly every aspect of their organizations, three specific opportunities tend to garner most of the focus:

  • Internal communications. One of the top use cases for SMS is as a tool for internal communications. With the right SMS software in place, it’s possible to leverage text messaging for sending out company updates and event reminders, coordinating work schedules, notifying staff of weather-related emergencies and closures, educating employees on HR policies, and even gathering internal feedback. 
  • Marketing. SMS is one of the most efficient and direct marketing channels. While it does require some effort to collect phone numbers and make sure you’re following SMS rules and regulations, the results are excellent. You basically have direct access to your customers whenever you need to reach them. 
  • Customer service. In certain industries, SMS provides a simple and straightforward customer service option that’s faster than email, less intrusive than a phone call, and incredibly cost-effective. 

Businesses typically start with one of these applications and then eventually add other ones into the mix. It’s up to you to determine when and where you’ll integrate SMS in your own company.

4 Reasons SMS is a Wise Investment

There are ample reasons to use SMS. If you speak with leaders in organizations that have begun implementation, you’ll discover benefits such as:

1. Increased Productivity

An employee always has their phone with them. Research shows that 97 percent of text messages are opened within 15 minutes of delivery, with a whopping 99 percent opened all together. Thus, an investment in SMS is basically a guarantee that your message is going to be opened, which subsequently drives productivity through the roof.

Whether you’re sending a link or a notification, this speed makes it easier to get more done in less time. And that’s pretty much the definition of what it means to be productive.

2. Improved Speed of Communication

When you want an employee to do something quickly, you want the most efficient form of communication possible – the option that will get the message to them in the least amount of time. And while email might be better than snail mail, it’s certainly not the fastest choice. 

SMS is far superior to email. This has less to do with the actual speed of delivery (an email can be delivered in seconds, too) and more to do with the fact that people are more likely to see an SMS notification before an email notification. (The majority of people will see it within three minutes.)

Even if it’s just a few minutes, saving time in communication can mean the difference between making a massive, costly mistake and executing with poise and precision.

3. More Convenience

Is there anything more convenient than being able to shoot a quick message with a link? Unlike email, where you have to spend a lot of time thinking up what to write, recipients of a text message have an expectation that the message will be short and to the point. This makes it much easier on the brand. No long platitudes or lead-in; just deliver the offer and be on your way. 

4. Highly Profitable

From a marketing perspective, SMS is a very profitable investment. It costs just pennies to send a message, and with open rates and engagement that’s many times larger than other mediums, it’s a very worthwhile investment. Many companies report ROI of 500 percent or more, with some brands claiming returns of 30X. It obviously depends on how you use it, but it’s good to know that gains like these exist. 

Give SMS a Try

SMS has the power to take your communications, marketing, and efficiency to the next level. Make 2021 the year that you elevate your business and soar to new heights, all while lowering costs and streamlining complex processes. 

Useful Phone Apps for Small Business

The financial and business worlds rely on the Internet, as people rely on oxygen. It is indispensable. Thus, those who want to start a new small business or find themselves in urgent need of help should look for the right technologies. Running a small business with a few practical apps can be so much easier than you used to think. The thing is, you need to research the market and find applications that can be the perfect fit for your purposes. We are here to help you with this goal. Here is the list of the most useful apps for small businesses for any life, occasional and professional purposes. Let’s start!

Cloud apps

You can use Dropbox or Google Drive, but using at least one of them is a must. From small fashion brands to service organizations like academic helpers, businesses use the cloud to keep their files in order. A cloud is a perfect way to store and secure all your important documents. It is also a great way of communication with your colleagues. Any holder can have private access, and everyone who needs to work with certain documents can reach them at any moment. A cloud is also a good way to make sure you will not lose anything important. Even by deleting files, you have a while before the cloud actually erases them. Also, check cloud upgrades versions specifically aimed at business. They can be pretty helpful to you.

Grammar.ly

Let’s not underestimate the power of grammar in business. In the times when most of our communication is held via emails, having exceptional grammar skills is crucial. After all, your writing, ability to choose the right words, and express them in a nice manner is what makes the first impression on your potential sponsor, business partners, customers, and everyone else. You do not need to panic and think about outsource business writing every time you need to write a pitch or a promo. You would not come to a business meeting in your Saturday clothes or your hair in disarray. Posting business promotions with good grammar and style mistakes is just as important. Grammar.ly is a perfect paper helper. It can underline, edit, and offer alternatives. You can use it as an extension or keyboard on mobile devices. It is free, though there is a paid premium version. 

FreshBooks

Doing accounting has never been that easy. FreshBooks can be a perfect solution for every business owner who is dreading the day they need to look through their books. This app will make your work so much easier and way more comprehensive than before. First of all, it has a very user-friendly interface, so you will not feel confused or lost in it. The app also offers a number of truly amazing features, like expense or time tracking, invoicing, or storing your business reports. It looks simple. It does all the groundwork for you, so all your bases are covered. What’s more, it can be integrated with all the major platforms, like PayPal, WordPress, and others. Hence, it can make your life very easy to bill your clients or make payments yourself. Of course, if you want to learn more about accounting, you can order a paper on it, but first, read these speedypaper reviews to see what you are paying for. 

LinkedIn

Every entrepreneur needs to expand their professional network. This is why we have LinkedIn. It is a perfect platform to seek professional help, advice, connections, and inspiration. This app is similar to all social media sites we know. However, LinkedIn is strictly about professionalism and work. People are always looking for professional connections there. Whether they are looking for writers with requests like, “who can do my marketing whitepaper for me?” or designers, or markers, or more, you can find them there. A search for new employees or partnerships was never so easy. Just seek other businesses in your niche and write them. It can also be a good marketing tool, whether you want to promote yourself or your business. Overall, having a profile on this platform will not do you any harm. On the opposite, it will give you and your business the exposure it needs. 

PayPal

These days, no single respected business can go around without an online payment system. PayPal here is one of the best and most popular systems to use. It’s convenient, fast, and super simple. What else to wish for? If you register your small business there, you do not have to pay any monthly fees, which is a very generous gesture on PayPal’s behalf. What’s more, by registering on PayPal, you are making your customers’ lives much easier. Now they can pay for your products by just pressing one button. We all know how much we love a simple payment method. 

What Startups Should Do When a Software Problem Happens

Fixing a software problem can be a huge headache for many startup owners. However great the technology may be, it’s only great while everything works spotlessly; otherwise, it will just waste your time and resources. If you are experiencing a software problem within your startup, here are some of the steps you should follow to fix it as soon as possible and with the least amount of stress.

Find out What the Problem Is

It doesn’t matter how big or small the problem you are confronting is, as a rule of thumb, there is only one type of approach that will guarantee you success, and that is an “effective problem-solving” approach. To effectively decrease the time needed for the problem to be solved, you must have a fundamental and technical understanding of all the technology your startup uses. The unique perception of your specific startup technology will give you a unique and better insight to solve the problem at hand. Once you have found out what the exact problem with your software is, you will know what you are going up against. Only then will you be able to make the best plan to solve the problem, and you will be able to compare the strategies to decide which steps should be taken.

Work With Your Team

No matter how big or small the business is, there are always different branches within it that work together. One important question that needs to be asked is exactly which branch of your startup is experiencing software problems. A good way to find out if the problem is in accounting or, for example, in the sales department of your startup is to consult your whole team. If you don’t know who is experiencing the problem, you won’t be able to put your best efforts into solving it, and you could end up in an opposite direction that doesn’t even pose a problem. Find out if the problem at hand is experienced by a single user, a whole department, or the entire main office, including the remote branch offices.

Bring in Some Outside Opinions

As we’ve mentioned earlier, sometimes it can become clear that you need to involve someone outside of your company to solve the problem your startup is experiencing. Luckily for you, many experienced services offer you IT support for small business, should you need it. These services come in handy if your startup has a busy schedule, which prevents you from using the expertise of your employers to solve the problem without getting behind on your work. Some additional benefits of hiring experts outside of your office are that they specialize in solving these kinds of problems daily, leaving them with a lot of experience. And experience offers them unique insight into the problem, which allows them to solve it much faster.

IT Troubleshooting

If you happen to be experiencing a severe problem, you might get tangled up in all the possible solutions and the questions that lead to it. Getting ahead of yourself can only irritate you and your employees, meaning the problem is yet to be solved, but with an inconvenience too. To help you improve your troubleshooting skills, the most helpful questions you can ask are when the problem started and whether it’s constant or it happens on occasion. Furthermore, you should ask if some recent changes could potentially be the cause of the problem your startup is experiencing. If you can recreate the problem, take the time to do so because it can be very beneficial in cases where you might need to involve third-party technical support.

Avoid the Same Problem in the Future

There’s nothing quite like the feeling you get after you’ve solved the problem that was giving you a huge headache. It doesn’t matter who solved it, whether it was the staff within your startup or you went to help an outside source, the problem is bygones. You should enjoy this problem while it lasts. After all, as you very well know, you need to make sure you don’t go down this path ever again because you’ve spent so much time stressing out, and you probably spent a lot of money. Once the problem gets solved for good, focus your attention on finding the cause and do your best to prevent the same from happening to your startup ever again.

Being at the helm of a startup means there are many aspects for you to handle at once, however, any kind of IT issue should be your priority. Luckily for you, if you follow all these steps, your software problem is very likely to disappear at the speed of light. Be sure to prevent this problem from ever having to occur again.

SQL and Your App

For those just starting their coding journey in app development whether for iOS or Android choosing what you need to know can be a daunting task. Which language to learn? What UI and UX concepts should be focused on? For those developing apps, more questions need to be answered. How do I access user data? How can data be stored and accessed efficiently to make the feature set truly stand out?

SQL and the Beginner

As alluded to above if you are just starting on your coding journey choosing languages and supplementary technologies is a daunting task. Monthly articles surface as to what the best or most popular languages are but they lack detailed information. The same can be said for frameworks and supplementary technologies. What makes matters worse is new technology is constantly being developed that seems to just add to the confusion of those starting out.

Rather than giving you several trends and popular languages, this article is intended to clear up any misconceptions regarding SQL. First, it is often asked whether SQL can be used to develop apps. Here the answer is a definite no. Before your heart sinks to the floor, it is important to note that SQL is a supplementary technology, it is powerful but it is not a one-stop shop for app development. Rather, it allows a developer to create and manage databases.

Data for the App

In many instances, as the more experienced developers reading this article will know, apps are often just a database hidden behind impressive UI. Even where apps perform other functions they make use of databases to store customer information which in turn can be used to develop better marketing campaigns via the use of analytics. To do this the data needs to be readily available and SQL is the tool for that. In the wild, a lot of developers have found that SQL is the perfect supplement to a Java interface with SQL being able to feed data to the app. There is one important thing to remember though as SQL’s major currency it is important backup SQL database.

Ease of Use

SQL can’t really be considered a programming language in the same sense that Java, C#, and Python are. Developers will often compare SQL, or Structured Query Language to give the full name to the technology, to HTML in that it is designed to be a simple language to fulfill the desired end. In the case of HTML, it provides the structure to web pages. SQL is a data management language that helps users, and developers, to easily access specific data stored in databases. This is primarily done by inserting data into specific tables so that the data can be easily accessed when required. This makes the language both easy to learn as well as easy to use.

Conclusion

While SQL is not the answer to all an app developers’ prayers, it is a great tool for data management that is both easy to learn and use. For those just starting on their coding journey SQL can be learned in conjunction with other languages and fills the gap between a pretty looking app to one that is both pretty and functional.

Best Apps for Project Management

Find the best Project Management Software Android Apps which can be helpful and effective for your projects and to meet with your specific objectives to achieve progress. There are numerous ideas and interesting plans which can be helpful and effective to make progress and to install it to get instant benefits due to the user-friendly interface and delivering the right achievements form the great plans. Project management software Android apps are of different types and in each app, the functions, features, and working criteria are different depending upon the specific sort of business plans and having the best remarkable features.

There are numerous Project Management Apps for Android which can be easily accessed by implementing through effective useful resources. Find numerous and attractive ideas to choose the best plan and achieve your progress through step by step guideline. In product development, analysis, requirements, knowledge, and skills have great value. The efficient use of the knowledge and skills makes the people perfect and prepare them to get the instant benefits too from smart feature plans to achieve the progress from step by step integrations and using the perfect tools to become expert and proficient in specific project planning.

In most of your design needs revision and clarification and then to handle it to use the specific tools and tricks. Choose the right collaboration and productivity tool to execute your project apps and then to make progress by following step by step guidelines. There is a massive range of ideas and plans which can be effective and interests printed to make the perfect and the ideal solution according to the specific business requirements. Reaching your crucial project milestones can be achieved with successful integration and following all the parameters to use intellectual skills and explorations of business ideas with a user-friendly project management app.

Wunderlist, Trello, ClickUp, Notion, ProofHub, Wunderlist, and Nifty are some of the best examples of the best project management software Android apps that can be download to achieve the progress and to make effective business plans by successful planning. Detailed features and prescription of each Android app can be found on the website. There are numerous Android Apps that are built-in only to execute the best project management and to achieve instant results. Some of the apps are freely available and some are paid. App store reviews and user recommendations can help the interested communities to get benefits and to make sure about unique features and explorations of the apps on behalf of the authentic and versatile feature plans.

There are numerous plans and strategies which can be full and effective to make progress in a specific time frame and to get help from the efficient use of the apps from the specific time frame. Almost everything belongs with practical field knowledge and facing the real challenges to which the competent people can solve on behalf of the perfect analysis and finding the perfect possible solutions. In the free version, the features are limited and in paid versions, the features are according to the business requirements and to use the full-fledged benefits from the efficient use of the apps.

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Expert Tips for Streamlining the Process of Your eCommerce Business

The business world is open for everyone and it has numerous opportunities for aspirant business owners and entrepreneurs. Currently, the most promising businesses are e-commerce companies because of how they changed the playing field for a lot of other types of businesses. You can’t deny that e-commerce is extremely successful, and it can be fruitful for everyone involved. But that success isn’t done overnight, and you need to understand the basic process thoroughly to ensure that your business is operating smoothly with minimal errors and mistakes. 

Read on to learn more about how to streamline the process of your e-commerce business with these helpful tips.  

Focus on Customer Care

You will need to focus on customer care if you want to streamline your e-commerce business. You can’t afford to have unsatisfied clients and complaints unattended. The importance of customer service is paramount because it affects your business positively when you have a solid team of customer care specialists. You need to realize that each employee has to treat your clients with respect and decency. Each customer care representative should be highly trained in dealing with complaints easily and effectively solving problems until the customer is satisfied. Good customer care can increase your success rates and competitiveness amongst your rivals. If your clients feel appreciated, heard, and well taken care of, then they will always come back and use your services.

Follow Your Analytics

Any e-commerce business should follow their analytics to make sure that they’re on the right track. You need to strive for having great results every day and this is why checking your progress can help you achieve excellence. Analytical reports have data and numbers that will show you the progress of your business each day, letting you know which days are good and which days were slow. If you have the information about the good days, then you will continue to focus on repeating those tactics and processes to get more positive results. You can also learn from your bad days because you will thoroughly understand what went wrong and why you didn’t generate enough traffic or sales, to avoid the same mistakes in the future. 

Utilize Effective Software

You must start utilizing effective software to ensure high levels of success. You can’t deny that technology can make every step easier in the e-commerce world. Your progress and sales will increase depending on the type of software you use. You should browse softwares and understand the categories available that will help streamline your business. You need to check reviews and research what your competitors are using to gain more traffic and sales. Software tools can help your clients shop easier, minimize any errors or mistakes, automate every process in your business, and help you manage it conveniently. Having proper software tools can be cost-effective because it saves you time, effort, and money.

Compatibility with Mobile Devices

Your platform must be compatible with mobile devices. Approximately 62% of online shoppers use their smartphones to purchase products or use services. This means that more than half of the traffic comes from mobile users. This is because it’s easier, convenient, and it can be done anywhere. You can’t afford to have a platform that doesn’t work on smart devices because that would be a huge mistake. It would mean that you’ll be losing 62% of potential paying customers and that is a lot of traffic, exposure, and sales that you may miss out on. Make sure that your platforms are compatible with mobile devices and your sales will skyrocket and your e-commerce brand will get stronger over time.

Check Your Server

It’s important to check your server constantly to make sure that your platform is working properly. Customers hate it when a website is slow to load, and this is why you need a server that is optimal and strong enough to withstand the traffic. Every business should think about getting a proper web hosting service if their platforms aren’t smooth for customers. A professional web host can have the capabilities you need to keep your platform running perfectly for all of your visitors. It will be fast, secured, and safe because that is what every customer wants when they’re shopping online. Do a little research and find the right hosting service that is affordable and will suit your business needs.

Data Integration Is Key

You should start implementing a data integration plan to ensure that all of your data is easily accessible. It is important because it can help you minimize any errors and mistakes that could ruin the whole process. This will allow you to minimize redundant or repeated data because you would be using an advanced system for your documents that have adhesive labels and professional business forms. Your record-keeping processes will be flawless this way because you are speeding it and eliminating any errors when it comes to data-entry. This is great for you to review your shipping dates, labels, invoices, and packing lists to ensure that everything is correct. You can expect great results with data integration and streamlining your business will not be such a hassle anymore.

Work on Peer-to-Peer Order Fulfillment

Not a lot of e-commerce businesses understand the importance of peer-to-peer order fulfillment. You are bound to increase sales, minimize time-consuming constraints, and improve customer satisfaction. One of the biggest drawbacks that an e-commerce business would have is a shipping system that takes too long, too hectic, and not effective. Also, you want to make sure that the process of storing your inventory and shipping is easy and hassle-free. You need to set up a proper plan that doesn’t have your customers waiting for their shipments. You need them to be happy and become loyal clients that love buying from your platform. This is achievable with an order fulfillment plan that decreases travel time, shortens the shipping distance, and lowers the costs for you and your customers.

Outsource Your Marketing Needs

It would be wise to outsource your marketing needs for your e-commerce business. Outsourcing has several benefits that can help increase the efficiency of your brand. You would have the advice from marketing specialists that understand how people think and how to attract more leads. This would give you a chance to focus more on your core/main activities related to your e-commerce business. You would save a lot of money because you’d be cutting costs on maintaining the infrastructure for marketing. Having a service provider to do the hard work for you can be quite cheaper and your business would get a strong competitive edge to get ahead in the market. Overall, you can increase productivity and increase your ROI levels with marketing specialists that implement effective strategies for you.

Improve Your Checkout System

You will need to improve your checkout system to make sure that you’re upfront and honest with your customers. Many people tend to go through a couple of products, add them to their cart, and then cancel it. You need to minimize cart abandonment rates by understanding why customers give up at the end. The reasons vary and it could be from high shipping costs, extra fees, or a complicated and long checkout process. Try to make it easier for your customers to have them come back for more purchases. You must have fewer pages for them to go through and keep the checkout process simple and quick for better results. You should implement a progress indicator to give your customers the reassurance they need that the process is moving forward correctly. If it’s a simplified and hassle-free checkout, your clients won’t abandon their carts.

Work on Your Layout and Web Design

It can be quite common for business owners to forget about the web design and layout of their e-commerce platform. You should realize that customers usually don’t like websites that look complicated to use or browse. You need to be sure that you’ve designed your homepage to be welcoming and appealing. You need a search bar, several category options, drop-down menus for each subcategory, and the colors of all the pages should be easy on the eyes. Try to avoid flashy colors that would give someone a headache if they stare at it for too long. Also, stick to the primary colors for clickable buttons. These could be red, green, or yellow because they stand out, especially if you use them for the call to action buttons.

Review and Update Your Content

Your platform’s content is important, and it needs constant updating and reviewing to make sure that customers and potential clients are interested. Continuously managing your content is smart because it can help generate more positive traffic to your e-commerce platform. You need to have pages that can educate your potential customers and existing ones about the products you’re providing. It could be in the form of infographics, articles, images, videos, or even blog posts. Your useful information can convince visitors to become paying customers. Make sure you keep updating your content. With enough relevant content, your platform can transform into a central hub for all your visitors to get useful and interesting information. This will lead to more genuine traffic and sales over time.

Add More Payment Options

You should add more payment options to your platform, especially if you’re trying to cater to customers globally. One of the common mistakes that e-commerce websites have is that they only provide two or three methods of payment when a customer tries to purchase a product. It’s crucial for the sake of your platform’s success that you add more options for your customers. People are different when it comes to payment and they all have specific ways that they feel comfortable with when it comes to paying for their products. If you want to increase your sales, profits, and positive exposure, then you should add most, if not all, payment methods available for better results. You can decrease cart abandonment rates this way too.

Get Involved with Social Media

As a business owner, social media should be an important part of your business model because you already have the vision of your e-commerce business in your head. Social media can be an extremely effective method of gaining more leads. This part is the only task that you cannot afford to delegate or outsource only. It’s okay if you already have an outsourced team of specialists to handle it. But you should get involved with social media too for the best results. You would get to know your customers more, communicate with them, understand their needs and personality, and then implement that to your other strategies to get more sales. Also, when the entrepreneur or business owner gets involved with customers, you gain more trust and that can help your brand significantly.

Continue to Evolve and Adapt

You should continue to evolve and adapt to the business world because times change. This means that trends will die out and another exciting trend will take over. Customers will change their perspectives, or their preferences and you need to be prepared to meet their new needs. Your business might be successful today, but it can’t continue to gain more leads and sales if you continue to do the same strategies constantly. The market will always change because it’s in its nature to be variable. You need to be flexible and ready when that happens to ensure that your e-commerce business is still relevant and still has a place in the market. You should never stop your market research processes at all.

Undoubtedly, e-commerce businesses are booming beyond anyone’s expectations. It has become a global trend and phenomenon in business. Almost the entire population are agreeing to it and they enjoy the aspects of e-commerce. The appeal of the convenience and ease of access for users online when it comes to shopping is making e-commerce succeed tremendously. If this is your line business or you wish to enter the lucrative e-commerce world, then you should make sure that you follow all the necessary steps that will make the process easier, effective, and error-free. With the right mindset and strategy, your business will thrive and skyrocket significantly.

Importance of Whatsapp Business in Retail Marketing

WhatsApp is a free messaging service. The “WhatsApp for Business” has been their first shot towards monetizing it, and it has provided the business holders with a great way to improve their brand status. 

Let’s get you some facts-

  • WhatsApp has 1.2 billion users out of which 70% use it daily
  • It is the second most used messaging app providing bulk SMS facility
  • Daily 100 million voice calls and 175 million regular WhatsApp status

For retail marketing, you need to offer your services to the right customers at the right place. If you look at the above statistics, then it is a no brainer where you will find a vast customer base. Let’s give you some more benefits of WhatsApp business now.

Update your service or product status

 WhatsApp is a convenient way to take your updates of services to existing customers. The conventional updating platforms do not guarantee that your customers will go over the message. But almost every user checks their WhatsApp messages daily. So there is no fear of missing. One such example is the service from BookMyShow. They were one of the very first users of WhatsApp business in India. They send booked tickets to the customers via WhatsApp.

For sending the reminders

 Does your business involve any recurring policy updates or recurring payment needs? If yes, then you can use the WhatsApp business to your benefit. You can send your customers reminder messages regarding the upcoming policy updates. You can also remind them of the payment due date via WhatsApp and be sure that they do not forget it. Your customers will also appreciate this service as they need the businesses to give rich customer experience.

To give customer support

If you have unhappy customers, then it is terrible for the business. But do you know what is worse? It is not having a platform to address the issues of the customers at all! The WhatsApp business allows a streamlined conversation between the customer and the retailer. It makes the task of both parties pretty easy. The customers can explain their queries and the customer service can analyze and give suitable solutions quickly. The customers love the facilities where the issues are addressed in real-time. That is something that the standard customer service lacks.

Promote your product

 You also have the option to promote your range of products via WhatsApp business. WhatsApp supports different media forms such as photos, videos, audios, etc. that makes it a multichannel marketing platform. You can leverage this opportunity to create engaging demos of your product to attract customers. Such all in one opportunity is not present in other marketing platforms such as SMS. It is a significant advantage of WhatsApp in the SMS vs WhatsApp business debate.

To get reviews

 WhatsApp is a convenient way to get reviews and ratings on your services. It does not require the customer to download an app or go to a web page to rate you. This very fact will help you to get more reviews from valuable customers.

In a nutshell, the WhatsApp business will help you to reach and keep more customers by providing convenient two-way communication. If you are worried about the technicalities involved and need some assistance, then Textlocal will be able to help you out. It is a trusted service provider who will make it even easier to reach your potential customers.

Top 5 Useful Features for Your Social Media App

According to Statista, as of the third quarter of 2019, there were 2.47 million Android apps on Google play. Elsewhere, the Apple App store had over 1.8 million applications for iOS. 

In the light of these statistics, it is evident that there are tons of applications for users to choose from, meaning fierce competition for app developers across the planet. Therefore, to cut through the noise and attract as many users as possible, any application available on the market should offer an array of useful features. These provisions will make it a better option among others, thus boosting use, user loyalty, and engagement.  

List of 5 Essential Features for Any Social Media App

What features can you include in your social media app to ensure optimal use and best performance? Here is a round-up of the must-have characteristics for any well-performing application.

Authorization

Whenever a new user downloads and installs an app, it is essential to create an account. It can either be by using email or social media account. The latter is an ideal option if the person you want to sign up is important. It is also an excellent way to go since it is a less time-consuming approach. That being said, your authorization process will heavily depend on how you feel about linking a social media platform to your business/ individual application. 

There are several benefits to implementing social media authorization. One is that it helps businesses acquire users’ networks, thus assisting the brands in avoiding the creation of in-app user networks from scratch. Moreover, this form of authorization enables a business to acquire essential details from users such as email addresses, profile photographs, likes, and so forth. 

Customizable User Profile

Brands that allow their users to personalize their profiles establish better connections. Some of the ways that businesses can facilitate this are by enabling users to write their brief biographies, upload images, etc. 

Allowing users to customize their profiles comes with its advantage. See, by giving a specific user a name and a corresponding profile image, other members of the community will view the brand as more credible. In turn, this will make the brand approachable, thereby increasing the use of its associated applications. 

An excellent example of an application where this plays out is Yelp. By availing images and biographies of its users, this business-reviewing application gives more credibility to any feedback provided on the platform. 

With that cleared out, it is essential to appreciate that customization options should not be limited to the profile. Instead, your users should be in a position to edit other aspects of their accounts, for instance, add/ edit their community, add/ unfriend people, etc. If you want an application with this capability, be sure to hire a reputable developer to create a social network app for you. This way, you can give your app’s users more freedom to tweak their account settings to match their preferences.

“Follow” or “Friend” Functions

An excellent social media application should allow its users to connect. For this reason, you have to provide a feature that enables users to befriend and follow others. Contrary to what you might think, this capability is useful to applications even if they are not meant for socializing. 

Music applications such as SoundCloud and Spotify enable their users to befriend and follow others. In turn, this allows them to share tracks as well as know what tunes their connections are enjoying. 

When your social media application users can make friends and follow each other, they will become more attached to it. As such, they will want to keep using your app over and over. Moreover, by facilitating connections on your application, you get to understand your users better by examining the people they interact with and how they are familiar with each other. After that, you can incorporate a “suggest” functionality that allows your users to make more friends or followers based on their existing networks. 

News Feed

With a newsfeed, you will keep all of your users engaged. See, given that a majority of social media application users want to always be in the know, they will not mind an opportunity to access any content shared by their friends or followers. 

In line with that, if you have an application that helps users with exercise or dieting, you can integrate a news feed feature. It will enable your users to share their milestones, make relevant inquiries, and offer suitable recommendations. By doing this, you will make using your app more of a fun activity than simply watching weight. 

Push Notifications

Some applications perform way better when compared to others since they have features that bring the users back when being closed. These features are what we refer to as push notifications. By integrating them into your social media application, you can reach out to your audience more frequently and also increase retention. 

With this option, you can send notifications to users whenever there are new deals, sales, and so forth. This way, you will prompt your users to open your application. You can also send push notifications when a follower or friend responds to what a user did on the application. Consequently, this will make them either comment or like the response. 

Another thing you can do with push notifications is to remind your users to share your application with their friends or family. This way, you can help your business grow organically. 

Final Words

For success in social media application development, there is a need to pay attention to the features that keep users engaged. You have to conduct exhaustive research to identify the functionalities that most people like across various applications. In this case, it is particularly important to focus on your niche to avoid creating apps that do not appeal to your target demographic. 

To sum it up, the features covered in this article will go a long way in helping you develop the ideal social media application. It is understandable since most of the best-performing applications on the market today have these characteristics in common. So, the next time you want to create an app, or in case you already have one, you should consider integrating these features.