6 Tips On How To Improve A Video Streaming Service

In this day and age, video streaming services are a staple in many households. They offer an affordable and convenient way to watch TV shows, movies, and other content without having to leave the comfort of your home. But like with anything else, there is always room for improvement. Here are 6 tips on how to improve your video streaming service for a better viewing experience.

1. Improving Storage and Quality

The first way to improve your video streaming service is by increasing the storage space and quality of your videos. This will ensure that you can watch HD content without any buffering or lag issues. You can do this by upgrading your internet package to a higher speed, or by investing in a better quality streaming device. This is where video encoding and compression come in handy because they can help to reduce the file size of your content without compromising quality. Additionally, you should make sure that your videos are hosted on a reliable server to avoid any interruptions in service.

2. Creating Better Video Playlists

Another way to improve your video streaming experience is by creating better video playlists. This means including a variety of content that is both entertaining and informative. You can do this by including a mix of movies, TV shows, educational videos, and other content that appeals to your target audience. Additionally, you should make sure that your playlists are well-organized and easy to navigate. This will help viewers find the content they’re looking for quickly and without any hassle. Also, consider adding features such as trailers, behind-the-scenes footage, and bonus content to keep viewers engaged.

3. Adding Interactive Features

Adding interactive features to your video streaming service can also help to improve the overall experience. This could include anything from chatbots and quizzes to polls and surveys. These features can not only make your service more fun and engaging but also help you to gather valuable feedback from your viewers. This information can then be used to improve your content offerings and ensure that you are meeting the needs of your audience. Some other features like closed captioning and subtitles can also be beneficial, especially for those who are hard of hearing or have difficulty understanding spoken English.

4. Enhancing Video Recommendations

Another way to improve your video streaming service is by enhancing the recommendations that you offer to viewers. This could involve using algorithms to better match viewers with the content they are likely to enjoy. Alternatively, you could allow viewers to custom-tailor their recommendations by genre, actor, or other criteria. This would give them more control over the content they see and help to ensure that they are only presented with options that are of interest to them. Additionally, you could offer viewers the ability to save certain content for later viewing. This would allow them to build up a personal library of content that they can watch at their leisure. Also, consider including a “continue watching” feature that would remind viewers of the last content they watched and give them the option to pick up where they left off.

5. Improving Search Functionality

The search functionality of your video streaming service is also important and should be given attention. This feature should be easy to use and allow viewers to find the content they’re looking for quickly and easily. To do this, you can use keyword tags, descriptions, and other metadata to help improve the accuracy of your search results. Additionally, you should consider offering a search bar on your homepage so that viewers can immediately start looking for the content they want. This also implies that your navigation should be well-organized so that viewers can easily find their way around your site.

6. Optimizing for Different Devices

Finally, you should also make sure that your video streaming service is optimized for different devices. This includes everything from smart TVs and streaming boxes to smartphones and tablets. This is important because it ensures that your service can be accessed by as many people as possible. Additionally, it helps to ensure that your content is displayed correctly on each device and that users have a consistent experience regardless of how they are accessing your service. Also, be sure to test your service on a variety of devices before making it available to the public to ensure that there are no technical issues.

By following these tips, you can improve your video streaming service and provide a better experience for your viewers. In turn, this can help to increase viewership and boost your business. So, if you’re looking to take your service to the next level, be sure to keep these tips in mind.

Best Tips to Boost YouTube Views on 2022

YouTube is one of the most popular media platforms. Hootsuite research demonstrates that YouTube is the second most-visited website in the world. It has more than 1.7 billion users per month. So as you can see there is fierce competition here.

We gathered a few better ways to improve your YouTube content and help new audiences find your channel. Each piece of advice is easy, efficient, and, what’s even better – free.

Increase Session Time

These are some of the most important metrics. This is the amount of time a person spends on YouTube. YouTube cares about this metric very much. It wants to help the user find what they want to watch and keep them on the site as long as possible. Your mission is to get people interested and keep them on your channel longer.

For example, you can create a playlist with the most popular videos on your channel. Also, you can buy high retention YouTube views. After all, the longer the user watches your video, the better it’s for all metrics and algorithms

A Trick to Increase Audience Retention

If you open the analytic tab for a particular video on the channel and scroll down to the footer below you’ll see information about Key moments for audience retention. The graph will show you how people are watching the video. Pay attention to the spikes, it’s important to correct the situation.

Now add a card with an interesting video at the moment of drop. In this way, instead of closing the video and leaving the channel, the user may become interested in the suggested video and go on watching.

Get to the Homepage

Homepage is an opportunity to receive more YouTube views. How to get there?

  • You need to promote a new video within 48 hours. It will get to the homepage if it’s popular. There is a snowball effect: boost your video (for example, you can buy YouTube views), get into the trends and go viral.
  • Get YouTube subscribers. It most often shows content from the channels you’re subscribed to on the homepage. If you have several millions of subscribers, at least a hundred thousand of them will see the new video here.

Add End Screens

Find some of the most popular videos on your channel in the creative studio. Analyze each one and think about which of your relevant videos you can use as your end screens. You need to get the user interested so they stay on the channel and move on to watch the next video.

Share Videos on Forums

Online communities are a great place to promote the video. The visitors ask questions and you can answer them with your content. Find themed forums or treads that are relevant to the topic of your channel. You can get hundreds or even thousands of views per month depending on the forum.

Different Tags

The tags help the search engine determine the subject of your content. The question is how to specify them correctly? To do this, use this trick: the main keyword, variations of the key, and thematic words of the video.

  • The first tag is the main keyword. For example, buy YouTube views.
  • The second tag is variations of the main keyword. For example, buy real YouTube views, likes and comments, buy YouTube views cheap.
  • The third ones are thematic words. For example, YouTube, social media marketing, promotion.

Now you know the best ways to increase YouTube views. Remember that this advice functions in a complex!

Best YouTube Playlist Downloader

YouTube has become one of the most famous videos sharing sites recently. Millions of people love to watch songs from our favorite singers, watch sports events, and educational videos on YouTube. However, sometimes when traveling, you can face issues with the internet connection and think about keeping our favorite videos downloaded for offline use. Also, streaming videos consumes lots of data which can run up your mobile phone bill. So if you watch particular videos over and over, you can reduce the bandwidth by downloading them.

The ideal solution here is to use a YouTube Playlist Downloader to download an entire list of videos at once. It will make your life a lot easier. You need to be careful which downloader you choose because many of them are not safe. In this article, let’s discuss this amazing tool called YT Saver.

What is YT Saver?

YT Saver is not a typical video downloading tool. However, it provides different features to users than what other video downloading tools provide. It supports YouTube and 10000+ video sharing sites, including Facebook, Instagram, Dailymotion, Vimeo, TikTok, Niconico, Bilibili, etc. It is compatible with Windows 7 or later and macOS 10.10 or later. The specialty is the availability of multiple video resolutions for download, including 360p, 480p, 720p, 1080p, 2K, 4K, and 8K.

Generally, most tools only have the option to download videos. But YT Saver provides the option to cut and edit the videos then and there itself. This is convenient for users who wish to upload different videos regularly since it saves valuable time.

To download MP3s from popular music sites like Spotify, users can use the MP3 conversion feature available in the tool. It can download all the albums, playlists, music tracks, etc., up to 320Kbps quality.

To experience the unlimited video downloading capabilities and to download videos in bulk, users can upgrade to the Pro version, and trust me; it would be worth more than what you pay.

YT Saver can convert videos into several formats without losing the original quality. So, users can download videos in original format and convert them to the device-compatible format. Below are the currently supported formats.

Supported Formats

  • Videos: MP4, MOV, WMV, AVI, FLV, MKV, HEVC MP4, HEVC MKV, 3GP, iPhone/iPod, iPad, Android Phone, Android Tablets
  • Audios: MP3, M4A, MKA, WAV, AAC, FLAC, AIFF, OGG

Are you still worrying about the quality of the tool? YT Saver has over 230000+ reviews with a majority of 4 stars and above from users, and there are over 200,000,000+ trusted users around the world. So, what are you waiting for? Let’s find out more key features.

Key Features

  • Download YouTube playlists, channels, and videos with a single click
  • 10x faster than other video downloaders
  • Convert YouTube playlist to MP3, MP4, etc.
  • Support 10,000+ popular video/music sites
  • Download YouTube subtitles in various languages

How to download YouTube Playlist to MP4, MP3 using YT Saver

Step 1: Copy YouTube playlist URL

Open the installed YT Saver Video Downloader. Then open the web browser and go to Youtube.com. Search the playlist that you want to download. After finding the playlist, select the URL and copy it from the search bar.

Step 2: Set the output configurations

To change the output configurations, click on the Settings icon in the top right corner. Then on the Preference window, choose format as MP4 and the quality as required from 360p onward. If users want to download the subtitles or destination folder, they can do it from this step.

Step 3: Paste YouTube playlist URL

After setting the relevant configurations, click on the Paste URL button to paste the playlist URL. It will load all the videos in the playlist and select the Video radio button. Now click on the OK button to confirm.

Step 4: Find the Downloaded files

All the downloaded videos will be available in the Downloaded tab. To find the currently downloading files, you can find them on the Downloading tab. Besides the downloaded file, users can find the video length, size, output format, resolution, and whether it includes subtitles or not. From the folder icon, users can navigate to the file location easily.

Note: To download multiple videos, you can click on the drop-down of the Paste URL button and select the Multiple URLs option. On the popup window, paste all the playlist URLs on each line and click on the Download button.

Conclusion

Now users can download YouTube playlist MP4 videos easily with YT Saver. It is one of the simple and seamless tools for YouTube video download. Enjoy your favorite songs, sports videos, and many more using YT Saver. With the multiple features it provides, users not only can download YouTube playlists but also trim, edit, and download videos from different websites when required. So altogether, this is a must-have tool for users who wish to download videos. Why not try today? Let’s Go!

Promotion of Videos on YouTube

Getting your videos to the top positions in YouTube is the dream of every YouTube channel owner. But the thing is that YouTube itself doesn’t advertise what factors influence its ranking choices. But it also does not deny that promotion is carried out according to certain algorithms. 

If you can’t just read YouTube’s rules and laws to see what factors influence the ranking, it doesn’t mean that no one knows anything about the secrets of promotion on this video hosting site. Experts have done the research and, after analyzing the data on more than a million YouTube channels, have derived an approximate formula for video ranking by identifying the most influential factors. You will find the results of these studies in this article.

YouTube Ranking Principles 

The main idea behind YouTube ranking is that the most interesting and useful videos get into the top lines of YouTube ranking. That’s done to benefit users and maintain video hosting’s reputation. 

But how to understand what videos YouTube considers worthy of the first lines in the search results. What principles underlie its ranking? Let’s take a look at what factors, according to experts, will have the most impact on promoting videos. 

Views. YouTube promotion is also influenced by the number of views and their duration, i.e., how long you managed to keep the viewer’s attention. Among the means to attract views is buying them (this page — https://popularitybazaar.com/youtube-views/ — is an example). Most often, videos up to 15 minutes long are ranked higher. But you shouldn’t conclude from this that all your videos should have such a length. Keeping users’ attention longer might contribute to your popularity. 

Video optimization. You can read about optimizing your YouTube channel elsewhere. Here, let’s say briefly: videos optimized by keywords have a clear advantage over competitors. Use popular search queries in the file you upload as a video, the title and description of the video, tags, and subtitles. 

Likes and dislikes. You’ll be surprised, but both likes and dislikes bring a high ranking to the channel. YouTube considers even a high number of dislikes a positive factor because it shows interest in your videos.

Comments. A very important factor for ranking is users’ comments on your videos. Involve users in the discussion, encourage them to express their opinion, try to engage with them actively, and YouTube will surely give you credit for that.

Subscribers. Don’t think that the more numerous the channel’s army of subscribers, the higher its position in the rankings will be. This factor has almost no effect on promotion. New small channels have the same chance to move up to the front positions in the rankings as old YouTube channels with a huge audience. And the number of subscriptions to the channel caused by people watching the video can strengthen your rankings. 

Conclusion

By attracting users with useful and high-quality videos, motivating them to debate on a topic of interest to them, and optimizing your channel, you promote your project and attract YouTube viewers. YouTube is sure to appreciate it, ranking your videos according to its own, unadvertised algorithm. 

Simple Ways to Increase the Views of Your Video on YouTube

In order for your YouTube channel to become popular, increase the number of your target audience and, accordingly, significantly increase your profits, you need to know the basic rules of promotion of your resource. Carrying out these actions will allow you to quickly increase the number of viewers and bring your business to a new, higher level.

The Influence of the Number of Video Views on the Popularity of the Channel

The specifics of YouTube is that the popularity of the channel on this video hosting directly depends on the viewability of the videos, each of which differs in duration. What matters for the promotion of the channel is how much time viewers spend on it.

When putting the video in a certain position in the YouTube ranking, 2 indicators are analyzed: the number of viewers who saw the video, and the duration of video viewing. A high level of these two factors allows the youtube channel to take a high position at the top.

What Actions Help to Increase Views on YouTube

Even the availability of quality content and its regular updates do not always help to bring your channel to a high level on YouTube if you do not use certain methods to increase views on this resource. Promoting videos on the first positions of the trends contributes to several effective techniques, each of which has features listed below.

Creating Quality Content

The first thing you need to emphasize when promoting your channel on YouTube is high-quality content. The content of the videos should be superior to similar video content. Despite the fact that there are many dishonest ways to promote your channel today, experts recommend abandoning them in favor of better content. Creating and posting quality videos promotes the fast engagement of YouTube users and increases the number of subscribers.

Along with Google, YouTube also belongs to the category of search engines. Therefore, increasing the target audience is directly dependent on providing relevant, high-quality content. YouTube and Google function on an identical principle. To satisfy viewers’ interest, you need to know what topics they are currently interested in and create content “tailored to the audience.”

Creating Playlists, Arranging Videos

Despite the simplicity of this method and its proven effectiveness, not everyone uses it. Initially, it is recommended to create thematic playlists, the content of which is connected by a single storyline. To increase the effectiveness, videos should be placed in ascending order – in the direction from standard to the best and most popular. In most cases, users view videos in this order. Therefore, viewers’ interest increases with each successive viewing of the video.

The Benefits of this Action:

  • The number of views increases not only for the interesting videos but also for the less impressive ones.
  • Users view all the videos in the playlist. This contributes to the retention of the target audience of your YouTube channel and serves as an effective method of increasing its position in the rating for a minimum period of time.

During the use of this technique, it is necessary to take into account that videos that continue previous videos by plot do not require a standard introduction and the presence of inserts. The new content should be worked through immediately. Users should have no difficulty moving from the previous video to the next.

Title and Preview

The attention of new users can be attracted by interesting headlines, attractive thumbnails – previews. When working through this factor, there are four rules to follow:

1.         Pay sufficient attention to the creation of the main image. It should be bright, engaging, reflect the essence of the video, be related to the content because if the title of the video does not match its content, viewers will lose interest in such a channel and will no longer go to him.

2.         Make sure that the meaning of the title and preview coincide. The relationship between the title of the YouTube video and the image that represents it creates a kind of intrigue for the audience. It is important to place in the preview a certain detail that will arouse the audience’s interest and make it clear that watching the full video will reveal the essence of the preview.

3.         Check how the preview and title text look when using different gadgets: computers, tablets, phones. Sometimes the title of a video clip and its splash screen on a smartphone screen looks low-quality. At the same time, when viewing the same title and preview on a computer, such problems may not arise.

Evaluate the results and adjust subsequent tactics accordingly. The effectiveness of your YouTube channel’s headlines and previews can be determined through the YouTube Analytics service.

Competent presentation of content and its high quality combined can quickly increase the number of subscribers in a short period of time.

Collaborating With Other Writers

Conflicts with other bloggers just because of the matching nature of the video is the wrong tactic. To increase the number of views of your YouTube videos, you need to implement the idea of collaboration that allows for mutual benefits. Expanding audience reach and increasing content value are the main goals of content marketing on YouTube.

The presence of competitors does not create risks for the owner of the YouTube channel. But as long as quality, interesting content is provided. Creating shared video content positively reflects on the reputation of the channel. As an alternative option of cooperation with other bloggers, you can appear in their videos as a guest, which will not only draw attention to yourself but also allow you to promote your channel on YouTube.

Interaction with other channel owners can be fruitful if you perceive them as colleagues rather than competitors.

The Importance of the Last Minutes of Videos and Final Splashes

The last-minute of a video should remind users who have viewed your material to check out previous videos. Referring the audience back to previous works increases interest in a particular channel’s content.

After saying goodbye to the audience, you need to extend the audio track for about 10-20 seconds. This will delay the users’ interest in the content and the channel respectively.

It is advisable to place links to other themed videos on the final splash page. Such tactics perform the function of a trigger – it motivates users to watch other material on the same blogger’s resource. Otherwise, after watching the video, the viewer simply closes it and leaves the channel.

You can also place links to your other YouTube channels on the final splash screen. Such action contributes to increasing the time of audience retention, increasing the popularity of the resource.

Generation of Headlines Taking into Account Key Queries

Similar to the Google search engine, it is advisable to generate titles for YouTube videos based on keywords. You should pay attention to thematic queries that have long tails. If there is one basis, they should have different branches. When creating titles of video clips, it is the basis of thematic queries that should be taken into account.

For example, if you want to make a video clip on a particular topic, you should enter the expected title into the search box and then analyze the list of queries. With that information in mind, a relevant, engaging title can be generated. An analysis of competitors’ YouTube channels also helps a lot when creating video titles.

Synchronous Work of All These Methods

Each of the above methods has undeniable advantages, as well as a proven ability to promote channels on YouTube. But the simultaneous use of all these methods of promotion on the service YouTube increases the likelihood of rapid withdrawal of their site on the high positions of the top.

The considered material is presented on the basis of the analysis of popular YouTube video hosting channels, as well as taking into account the recommendations of their owners. Following these tips leads to a guaranteed increase in the audience and a rapid increase in profits from running a channel on the popular service YouTube.

How to Increase Brand Awareness on TikTok

TikTok is the primary social platform that is commonly chosen for brand promotions. Increasing a brand’s reach is dependent on how it utilizes TikTok. One must possess excellent knowledge about TikTok before doing a promotion in it. So, achieving growth through TikTok promotions requires a separate range of tactics. Hence, it is crucial to focus on improving brand awareness and achieving better growth. Currently, enhancing the brand awareness on TikTok requires a specific set of tactics. Read this article so that you can learn how to increase brand awareness on TikTok. You can gain immense knowledge about boosting brand awareness effectively. 

Trollishly on Increasing Brand Awareness:

The essential factor for a brand to have better growth on TikTok is its brand awareness. Brands have the habit to buy tiktok views packages from any leading paid services. Purchasing such services can offer development to brands in a shorter period. A brand can reach a vast audience if it increases its popularity on TikTok. Only then will its name reach its potential audience. 

Increasing the brand awareness on TikTok constitutes various factors. You should know which strategy works for you in the best way. Hence, implementing it in the right way can aid you to a considerable extent. 

Focus on Creating Viral Content

Creating viral content is one of the easiest ways to increase the brand reach on TikTok. Brands have their complete focus on TikTok as they feel that it is the right platform to drive their growth. TikTok has the potential to have good development for a brand considering its user base. TikTok has many potential buyers who can take an instant action to purchase products. So, if your brand’s promotional content becomes viral, then the product will become popular among many people. Hence, if any content form is getting viral on TikTok, brands must give importance to such forms of content and create content along those lines.

TikTok Stories is About to Come

Many reports suggest that TikTok will launch TikTok Stories very soon. It is currently testing the feature by making it accessible for a limited set of audiences. Hence, it is essential to have a possible focus on this feature. Because once it is launched officially, it can gain colossal reach. Content may be frequently added to the stories section, achieving a much more engagement rate. Hence, acting proactively and framing strategies to maximize brand awareness is a good move. Stories section has been playing a better role across all social platforms to boost the content reach. So, you must learn to leverage the TikTok stories section and use it effectively. 

Stay with the Trend 

TikTok is known for its new trends. The platform always gives rise to the latest trends, which subsequently spreads across other social applications. So, TikTok is the place where recent trends had their inception. Hence, if any trend is prevailing on TikTok, make a note of it and create content accordingly. Therefore, always keep a close watch on what’s happening around you and frame your content accordingly. It is essential to stay with the trend and make the most out of it. If any content you create along the lines captivates people, the video will garner better reach. 

The Presence of Tropical Posts

Tropical Content is one of the ways to reach as many people as possible. You must be robust in content creation to create better results through Tropical content. This form of content is one of the easiest ways to increase your brand awareness quickly. Currently, tropical posts are the only way a brand can reach many people. So, it is an excellent move to have the possible focus on this content form. The demand for these kinds of posts has been increasing consistently. So, learn to create tropical content and frame your content accordingly.

Not everyone is focusing on the tropical content these days. But, according to reports from Trollishly, it is one of the most effective forms of content. So, if you are not used to creating such content, then extract ideas from the content that other brands posted in the past. This will help you to create relevant content. Brands are looking for better ideas to pitch their products on TikTok. So, giving importance to the tropical content can provide them with better conversions. 

Tie-up With Micro-Influencers

Micro-Influencers can contribute to a considerable extent in increasing a brand reach. They are also exceptionally skilled in creating content that quickly catches people’s attention. Currently, many brands have started tying up with micro-influencers. Hence, giving importance to these Influencers is also an ideal move. However, don’t underestimate micro-influencers that have minimal followers. If you collaborate with more than two micro-influencers, you can achieve better results. 

Wrapping Up

Brands are primarily focussing on TikTok to achieve a better conversion rate. Hence, giving priority to it can aid them in achieving better growth. Currently, TikTok is regarded as a powerful social platform for earning maximum brand awareness. So, it is suitable to give possible importance to it. Hence, give the necessary priority to TikTok for brand promotions. 

10 Best Low-Budget Video Marketing Tips For Businesses

Video marketing doesn’t have to involve big budgets – if you’re inventive enough, even a small business with a low budget can put together an effective campaign.

New businesses looking to grow rapidly find video marketing even more relevant. The best online video editor is one that equips you with state-of-the-art video editor tools at a reasonable estimate. With an easy movie maker, you can manufacture a comprehensive range of social media videos – from Reels to YouTube videos.

To create professional video content, you need to invest in video overlay software. This way, you can add text to video online along with graphics, animations, and sound. If you are unsure about shooting your brand videos, you can choose from hundreds of video templates.

Still not convinced about the importance of video? Here are the 10 best, low-budget, video marketing tips for businesses for your brand to succeed.

1. Create Video Content That Solves Problems

Users will only see your video if they are interested in it for some genuine reason, whether utility or entertainment. If the user doesn’t need to see your video content, there is no demand for viewers’ attention. To address this issue, your video content has to be structured appropriately, with titles, intro, main content, and an outro.

Users have a short attention span; you have to hook them instantly. Create a script that tells them about your offerings in an engaging narrative. A business video maker comes with hundreds of text animation templates that are designed for specific industries.

Using video merger software, you can make your video stand out using a blend of text, images, and graphics.

2. Use Captioning Software For Effortless Viewing

Businesses should design videos that are as effective without sound as they are with it. Adding text to videos online using captioning software is a quick solution. Market research says that a significant fraction of viewers watch videos without sound. They are there only for the visual experience. So, it is all the more important to use video overlay software to add animated text, images, and graphics.

Ministries have recently seen a huge growth in their memberships after using closed captioning software. Captioning software has been a blessing for the elderly and the deaf. It has removed the need to wear headphones for long hours.

Those who don’t understand spoken English can comprehend the sermons now. All in all, it is a great example of the utility of converting speech to text using a video editor. Moreover, captioning has the advantage of driving SEO. Companies that use this approach have improved their visibility on Google searches with time.

3. Come Up With Contextual Marketing Ideas

Whenever a marketing opportunity comes up, don’t let it pass by you. Festivals, national holidays, sports events, and any kind of special dates like Valentine’s Day, etc., are all opportunities – for both contextual and tactical marketing.

Four different tactics for creating great videos

  • The first is creating video content around the product. You can focus on the features, benefits, and design.
  • Secondly, you can create content on the price. This can include coupons, discounts, EMI options, and so forth.
  • Then, you can target your customers using video-based promotions. This can be around product launches, product combos, festive offerings, and so on.
  • Lastly, the content can revolve around the place of origin or the destination. This could be where the products and services are made or where they are marketed.

Promotional advertising ideas work well when designed deftly. A good example is that of real estate marketing ideas that can be designed around a particular place. If interest rates are down, then real estate ads can be designed around the advantage of buying immediately.

4. Repurpose Your Existing Content Using Video Editing Software

If your business has been engaging with video marketing for some time, use your old content and repurpose it to generate new videos. The trick to really effective video marketing is editing content in such a way that it comes across as new. This new content can be used to reach a larger audience.

This will, of course, save you money on production. Online video editing is very easy and affordable. That’s why brands across every industry use it to grow their audience. Using video merger software, you can combine old clips with new ones or rearrange their sequence with new text animations.

Remember, you don’t need to reinvent the wheel. If you have come across a great idea, use it in different forms to generate quality content on the same lines.

5. Optimize Your Social Media Videos

Using video marketing software, you can publish across various social media platforms. One size doesn’t fit all, though, especially when it comes to social media videos. A video has to be resized for every platform, and an online video editor takes care of that.

Optimizing video content saves costs, as creating new content for every platform would raise production and editing costs.

6. Use Templates For Your Online Video Marketing Production

Making a new video involves a lot of costs. Everything from choosing a location, casting, using props to set the right ambiance involves expenditure.

Instead, you can choose from video templates as per your industry requirements. An easy movie maker like Typito has templates for virtually any industry. Whether you want to do healthcare video marketing, YouTube marketing, B2B video marketing, or something else, there will be a template just right for you.

7. Use Text Animation Templates to Grab Attention

High-quality text animation makes your video content stand out. Instead of hiring a graphic designer, which entails enormous costs, you can go with text animation templates to save costs. It is necessary to add this text as most people watch videos in silent mode. You can use this feature to explain video titles, features, benefits, promotions, etc.

Text animations can increase interest exponentially in any kind of video, whether you want to make a video on “how to start a small business” or “easy small business ideas,” either way, motion text is required. If you own a business and are looking for cost-effective solutions, then these templates can work wonders for you.

8. Structure Your Video Content in a Proper Format

A video editing software can help you to grab the attention of the target audience, give out the required information, and convert the leads. First, you have to put out the title by adding text to the video online. This is to tell them what the video addresses as a theme.

Then, you come to the crux of the video. Here, the brand should inform the user about the features, benefits, pricing, etc. It is always helpful to focus more on benefits. While giving out the information, captioning software should be used for easier absorption of information. The brand can also include its business data to generate user trust and gain credibility.

The CTA should be put out clearly at the end of the video. Whether you want them to subscribe to your channel or direct them to your landing page, the intent should be clear.

9. Understand the Sentiment of Users for Your Video Content

If you fail at first, keep trying till you succeed! Video marketing is not a straightforward affair. Sometimes your videos will click, sometimes they may not generate interest.

Some amount of trial and error is required till you hit the sweet spot. Watch user comments, likes, and follows to get the big picture and make decisions on how the next video should look.

If your video marketing plan is not working as per expectations, generate fresh content with a different approach. There are hundreds of tools that are available to help you meet your goals.

10. Watch Video Production Podcasts

Whether you are a small business or a big one, everyone needs to learn to improve their video marketing plans.

You must remain updated about the latest editing tips and video marketing tips. Leveraging the mistakes of others so that you don’t make them yourself is also a wise takeaway in this exercise.

Simple things like learning how to use a YouTube video cutter can be found online easily. Topics like video marketing on YouTube are discussed widely online. Use this knowledge to create the best video ads.

Key Takeaways

  • Use videos for storytelling and problem-solving.
  • Add captions and subtitles.
  • Generate tactical marketing ideas.
  • Optimize your existing video content
  • Save costs by using video templates and text animation
  • Structure your videos with clear titles, body, and CTAs
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How to Create Marketing Videos Without a Production Team

Having an in-house team of skilled videographers, editors, and sound engineers is ideal, but not always feasible. 

The good news is that it doesn’t always take a village to produce great-quality marketing videos. Sometimes, all it takes is one person with foundational skills and resources who knows how to multi-task and adapt to last-minute complications. 

While it’s never easy to do, it’s more possible now than ever before for one person to plan, produce, and edit corporate videos on their own. And that’s something that brands and small businesses are realizing. 

With today’s technology, there are minimal barriers to entry for video production. This means that brands can work with smaller teams and individual creators without sacrificing video quality or overextending their marketing budget.

You may find a video editing software app that will work. However, just because it can be done doesn’t mean it’s easy. 

It is even possible for one person to accomplish what once required a full production team if need be. Some people find video production services team to be a good way to accomplish the task.

In this guide, I’ll share six best practices for producing polished marketing videos on your own. Given some time and continual learning, you’ll become a one-person production powerhouse. 

1. Start with a doable video concept

Every project requires detailed planning to ensure success. Scripts, storyboards, pre-production checklists, and shot lists transform your ideas into something tangible. 

Without these pre-production documents, the production loses structure. This means that you could waste time that you don’t have figuring out last-minute what shots you need, where to stage the lighting, and how the video will come together. 

The first step that you should always take as a one-person production team is to ask yourself if a video concept is actually doable. 

Is the entire video hinging on a piece of expensive gear you don’t have (i.e., a dolly track, drone, etc.)? Does your concept require you to film in three locations, but you only have the time and budget to film in one location?

Before you start filming — or even writing the script, planning the shot list, etc. — you have to really consider whether you have the budget, expertise, and time to turn the video concept into a reality. 

If you do, by all means, go for it. But if you don’t, you’ll just need to workshop a few other ideas that are more feasible. 

2. Cultivate the right message and tone

A successful marketing video is one with a defined message and tone. To get this right, you’ll probably need to write and rewrite your script and then run it by the brand you’re working with.

Storyboards are an asset at this stage in pre-production, especially since they help you and your client visualize how the video will come together long before you pick up a camera. 

(Keep in mind that you don’t have to be a modern-day Picasso to create a good storyboard. You just need to make sure that the images work together to reinforce the overall message.)

By showing your script and storyboard to the brand, you’re able to eliminate any confusion or mixed messages sooner than later. This will help to make sure that everyone is in agreement with your production and the brand messaging is spot on.

The last thing you want is to produce a marketing video that the brand doesn’t like.

3. Make better use of the gear you already have

You don’t need a lot of fancy equipment to produce quality results. 

Oftentimes your phone with the right additional equipment is enough to get good footage — especially if you’re producing marketing videos for social media. 

But we won’t beat around the bush: microphones are essential, and so is good lighting. 

You could film a marketing video on a Sony A7iii or another high-quality camera, but the overall effect will fall flat if the audio and lighting quality is poor.

That’s why it’s a good idea to research different types of audio gear and invest in equipment like a prosumer-tier lav mic that is A.) visibly discrete, B.) affordable, and C.) easily transportable.   

And in terms of lighting, a three-point lighting setup (i.e., a key light, fill light, and backlight) will help you eliminate shadows and unflattering glares while creating a really pleasing visual effect on the subject in the frame.  

Using this trio will dramatically increase the quality of your shots, and the good news is that you can also improvise. 

For example, if you only have a backlight and fill light, you could use the natural light coming in through a window as your key light.  

To see three-point lighting in action, check out the video below by ThinkMedia:  

4. Create content that people want to engage with

There’s a reason why brands use marketing videos to increase engagement, drive traffic, and get more customers — it works.  Sr Mailing writes that pages with a video receive over 4 minutes of average time spent. 

During production and then post-production, it’s important to use multiple angles, b-roll, and still images in your marketing videos. And that’s because these different elements break up the visual narrative, which keeps viewers engaged longer.

Keep in mind that the attention span for 45% of viewers wavers one minute into watching a video, making them more likely to stop watching altogether. 

By constantly breaking up the action on-screen, the audience doesn’t know what to expect next. So not only are you able to capture viewers’ attention, you’re able to retain their interest while delivering the message. 

5. Streamline your post-production workflow 

Once you have all of the footage you need to edit a professional-looking video, the trick is to find video editing resources that make your job easier. 

There are a lot of competing products to choose from, ranging from software-specific to cross-platform. When you opt for the latter, you’re able to scale without worrying about compatibility.

Adobe Premiere Pro is one of the most recommended platforms since you can go from phone to desktop and back again thanks to its Creative Cloud. This makes it easier to edit video wherever you are.  

Also, this app automates the right aspect ratio and video quality for any social media platform. And you can record live audio and mix in voice-overs, sound bites, and music tracks.

6. Invest in affordable (and easy-to-license) music

Marketing videos without background music are like pancakes without syrup, dry and uninteresting. 

Prerecorded royalty-free music tracks are a key ingredient for today’s marketing videos. Your audience expects to hear good and tone-appropriate background music — it’s as simple as that.

Music is also essential for effective brand marketing. It creates and reinforces an emotional bond between the brand and the audience. (Steve Olenski goes into greater detail about this in an article for Forbes.)

But, as you already know, just because music is important doesn’t mean it’s easy to find or license. 

As ideal as it might be, you can’t just hear a song on Spotify and add it to your video editing timeline right then and there. Copyright law exists so that the copyright owners of that song have a say in how the music is used.

If you don’t get permission to use copyrighted music, you’ll end up in major legal trouble when your marketing video is shared publicly. 

To avoid DMCA notices and Content ID claims altogether, you can find and license music from Soundstripe — and save yourself a lot of time in the process.

It takes less than five minutes on average to filter through our music library and find the quality tracks to underscore your message. 

Not to mention, you’re able to do all of this without putting yourself or a brand in legal jeopardy.

It’s a Wrap

Shooting, editing, and incorporating pre-recorded tracks to create polished marketing videos no longer requires a full production team. With some foundational knowledge, you can produce quality marketing videos that are engaging and results-driven. 


Dave Staples is a freelance copywriter for Soundstripe, a company that helps businesses learn how to add music to a video by providing resources like royalty free sports music.

How to Start a YouTube Channel – From A to Z

So, you want to start a YouTube channel? Perhaps more accurately, you want to start a successful YouTube channel that will not only serve many subscribers but ALSO earn you a decent living?

The desire to become a ‘YouTuber’ has increased a great deal in recent years. No doubt the average viewer sees an individual making a success of presenting via this social media channel and believes they too can make a similar splash.

The reality is that only a tiny fraction of those who have YouTube channels make a significant sum of money, with the vast majority running channels for fun or in the vague hope of one day ‘making it.’ If you are wondering about how to start a YouTube channel only to make money, then you may be biting off more than you can chew.

Your motivation to succeed is critical. The audience on YouTube is very savvy, and they can spot someone who is desperate to succeed without having the relevant talent to make that success a reality.

Recent statistics suggest that as few as 0.25 of YouTube channels make money. That’s one in 400. Clearly, this isn’t the greatest percentage, and such a statistic should scare the life out of anyone hoping to strike it rich.

However, if these numbers do not daunt you, then there are a few tips you can take on board that could help you battle those statistics and come out on top.

Know Your Market

Whatever niche your YouTube channel covers, it should be one that you have the necessary experience and knowledge of. The audience on YouTube, overall, can spot a fake a mile off. They are also likely to see through an individual who is winging it. Therefore, it’s highly recommended to stick to what you know.

If you are looking to corner the market in a particular department, then consider the possible angles for your channel. Keep things simple. If you just want to run a channel where you discuss specific topics that interest you, that’s entirely valid. However, for the sake of clarity, try to narrow down the appeal and direction of your channel.

Perhaps the most crucial question to ask yourself before starting the process is ‘What is my YouTube channel about?’. If this is a question you can answer simply, then you are on the right road. If it’s not, then you may have to re-think your objectives.

If your channel revolves around reviewing recent movie releases, then make that the ‘niche.’ If it’s a podcast where you explore historical events, then similarly make that the source of your inspiration. Try to boil down the intention of your channel to a simple and understandable one. That way, your audience knows what to expect.

Consistency

If you are thinking of starting a YouTube channel, you should develop a plan of action. This should include a schedule of content delivery as well as a budget to cover all relevant costs, from the production of your videos as well as appropriate advertising you may well need to pay for.

Be ready to produce content even when you may not be feeling it. If you have a weekly release schedule, then you’ll have to stick to it. Slacking off and altering your content production procedure will not help you to retain an engaged audience.

Do not Expect Instant Success

The biggest obstacle for most individuals seeking to make a name for themselves on YouTube comes in the form of expectations. There is a sense that success will come easily and instantly. Sadly, neither of these assertions are true.

It can, and will, take a long time to firstly build a sustainable audience and secondly to keep up the level of content needed to entertain them effectively. If you want your audience to increase organically, then you can expect it to take time before you have a large enough following for you to make a reasonable income from your efforts.

Produce High-Quality, Engaging Content

On top of all of this, you also need to produce content that is professional in both its delivery and its creation. This means that you should use top-quality equipment to film your content or to edit it. Content that looks amateurish will not go down well, especially given that the relevant tools exist that can help you produce great videos at a fraction of the price that it used to.

If the style of your videos is deliberately rough and ready, then YouTube viewers may accept that, but only if this is part of the overall ethos of your channel. In other words, the delivery of your content should match the tone and style you are trying to convey.

Correctly Use Metadata and Titles to Drive Viewers to Your Videos.

In order to better engage with your audience and the YouTube audience as a whole, you should correctly use the metadata and title functionality. Do some basic keyword research before entering this essential information, as it can drastically affect the reach your videos will get on the platform.

Check YouTube tutorials, and there are thousands of them before you tackle this aspect of the video uploading interface. It can really be the difference between a video that gets a few hundred views and one that might go viral.

Have Fun with It

To be perfectly honest, your involvement with a YouTube channel should never be solely about views and revenue. Clearly, these are vital factors, but above all else, you should be starting a YouTube channel because the subject matter is something you personally have a genuine interest in. The journey needs not to be grounded chiefly in financial gain.

How to Make Effective Employee Training Videos

Many companies waste a lot of money and resources on training. For example, if a new employee comes on the scene, a current employee will have to teach them all they need to know. Not only will this put extra strain on the other employee, but it will also prevent them from fulfilling the job that they were supposed to do.

Training videos reduce the costs of training to almost nothing. Indeed, you may have to make an initial investment for the equipment and the creation of the video – but after that, you’re all set. This article will tell you everything there is to know on how to create an employee training video.

What Is a Training Video?

A training video is a kind of video that has an educational goal. Its purpose is to teach a skill or knowledge to anyone wanting to learn. Simply put, training videos are there to teach someone how to do something.

Training videos could be for employees coming on board, software education, compliance training, and many more. They can be corporate or non-corporate, depending on whom the target of the video is. Training videos can spare several resources because rather than using a person’s time, you are getting the information that you need from a video.

Why Choose Video for Training?

On average, videos are much more engaging and compelling as compared to texts. You can access them anytime and anywhere, and you don’t have to wait for your peers to come over and teach you anything. They reduce costs and effort, something that will help not only the employer – but the employee as well.

Types of Training Videos

There are several types of training videos to choose from, all of which will depend on your audience, your goal, your resources – and sometimes, just your personal preferences. Here are some of the training videos that you may utilize for your business:

1. Instructor-Led Training Videos

As the name suggests, these training videos have an instructor at their core. It’s like in-person training – only instead of talking to a live person, you see them digitally on the screen.

With instructor-led training, the instructor will show up on the screen and explain the topic to an audience online. These training videos are also referred to as “talking head videos,” because basically, the only thing you can see is the head and bust of the speaker.

These training videos are mostly recommended for beginners and intermediate individuals that are still in the learning process. It’s perfect for delivering the information in an engaging way, as it makes the audience feel like they are talking to someone right in front of them.

2. Screen-Capture Videos

For skills that are slightly more technical, such as a program tutorial or a demo, seeing that person’s face on the screen will not help you much. What you need to see is how to use that program in particular. And this is where screen-capture videos with a voice-over come in handy.

These videos will tell the employee exactly what they need to do from start to finish. It’s a “show and tell” kind of video for people that learn more from seeing than listening.

3. How-To Videos

For processes that require a step-by-step approach, how-to videos are generally the most recommended type. Also referred to as demonstration videos, these training videos will take you step-by-step through a process that you wish to learn.

Various topics may be approached in these training videos. For example, if your company needs its employees to write in an APA format, then a “How to write in APA format” training video might be exactly what you need.

4. Animated Videos

These training videos make use of visuals that are fully animated. They are a great option for explaining data, ideas, and complex processes. It makes explaining much easier when everything is made in the form of animation. Also, these types of videos are much more engaging.

5. Interactive Videos

For many people, interactive videos represent the most efficient way to train someone. These videos work on a scenario basis, where the viewers will see a small clip and be given a path choice. They are less restrictive, and they are also highly motivating.

Resource-wise, they might take the highest budget. On the other hand, they are also very efficient, as they test the knowledge of the person watching them. If possible, these interactive training videos should be used as much as possible when it comes to training new employees.

6. Videos Created by Employees

We learn the best from our peers, which is why employee-created videos are usually the best options to go for. After all, it’s not the employer that usually knows best; it’s the employee that has already been doing this for a while.

Plus, by creating these videos, the employee will get a better understanding of their tasks and the right ways to put their skills into practice. The employees will offer their tips and tricks so that the newcomers will know exactly how to do their job.

Steps to Create a Training Video

There are five steps to keep in mind when creating a training video, and they go as follows:

1. Set Objectives and Goals

The first thing that you will have to do is to understand your goal. What outcome are you planning to achieve by creating this video? Understand your goal, know your audience and then define what the learning objective should be.

2. Plan the Video

You already have a big idea in mind – now it’s time to move onto planning. Build the staff, decide on the video type that you plan on using, prepare the equipment, and create a project plan. Set up the atmosphere for your team. Get to know your SMEs and make a video knowing that your SMEs are most likely busy.

3. Design and Script

The planning is done, now you need to move onto the designing part. Write a script for what you are planning to add to the video. Sketch out the ideas and try to figure out how to make them more entertaining. Decide on the tone; can you add jokes and other stuff, or does it have to be more on the serious side? Plan everything out nicely.

4. Record and Edit

This is where the action starts. Take your tools and start recording. Whether you want to create an instructor-led webinar or you want to set up an interactive workshop, use the tools that are most convenient to you. You may film yourself, record the screen and your voice, and then edit them in the way that you see fit.

5. Share the Video

Your video training piece is done. Now, all that is left for you to do is to share it. LMS platforms are good for smaller companies, but for larger ones, you may use other tools as well. Vimeo and YouTube are the most popular options in that regard.

Requirements for a Good Start

To start on a good note, you’ll need certain pieces of equipment. Here is what you need to put on your checklist. 

· Equipment

First things first, you will need a webcam, a computer, and a good microphone. When it comes to microphones, you might want to go for a lavalier microphone, as you clip that one onto your clothes. This way, you can make sure that the audio quality is high.  

· Software

To have a good start when it comes to video creation, you might also want to be very careful about using the right creation and editing software. There are various tools that you may use here, such as iSpring, Wistia video software, Kapwing, and FilmoraX. If you want a more accessible online video editor, you may also try Fastreel. All of these options are great when it comes to creating an online course.

Depending on the type of video that you are making, you might also want to get a screen recorder program. However, some video editing programs also have the option of recording your screen.

Examples of Effective Training Videos

There are many examples of effective training videos that you may learn from. Here are just a couple of examples:

Retail POS: After upgrading the POS of their system, many employees would once more have to learn how to be productive.This is why Retail created a 10-part video series that would teach the users how to efficiently use the new system.

Supply Chain eLearning Video: Supply Chain has more than 12,000 employees, and more people keep coming around each time. This is why they created very effective 12-course learning videos on best practices for the end-to-end supply chain.

The Bottom Line

Training videos are a great way to maximize time and productivity. This is why, as a business owner, you should ensure that you make the most use of them. Check the tips above, gather your equipment, and start filming.