Tips for Maximizing the Potential of Your Email Campaigns With Email Activity

How often have you sent an email, waited, and wondered whether it ever got through? All of us have been there.

In the past, it was customary to have no clue what occurred when we sent an email. Did our receiver get it? What happened to it in their inbox? Is it in their spam folder? When I sent them emails, did they access the links or attachments? It wasn’t known until today. It is now possible to monitor who opens your emails, clicks on the links, and examines the attachments using special software.

Email activity tracking allows us to create and keep connections in an excessively packed, competitive mailbox environment. This article will discuss maximizing your inbox’s potential via email monitoring software.

How exactly does email tracking function?

Using a tracking system, you may see whether and when any emails you send are seen. By inserting a tiny invisible picture pixel into your emails, email monitoring software can determine when someone opened them. First, we’ll go over the advantages of email monitoring before diving into how to set it up.

The Value of Monitoring Emails

Email tracking saves time.

No one wants to receive many follow-up emails when they haven’t read the first one. When you use an email monitoring service, you can observe whether your subject line piqued the recipient’s focus enough for them to click through and open the email. If they haven’t opened the first email, they won’t open anymore; therefore, sending more is no use. Email monitoring saves time for the sales professional and the receiver by reducing the number of follow-up emails that aren’t essential.

Similarly, if you see that a contact is checking out the content you sent them, such as a cover letter or a proposal, you know that you are currently fresh in their mind. 

As a result, it is essential to keep track of emails.

Email monitoring gives you vital information about your email exchanges with contacts, networks, clients, or prospects. You may utilize this data to boost your outreach by catering to their particular connection with you.

  • If a contact opens your email many times in one day, you should get in touch with them again while you’re still fresh in their mind.
  • Before a meeting, check whether your contact has read any links or files you sent through email.
  • By sending a follow-up email, you can tell whether the receiver is reading your message.

As a result of email monitoring, you may get valuable information.

It’s no secret that composing email messages can be a stressful and challenging task. It’s easy to struggle with how to start or what to say to fill that space.

With Email Oversight’s Email Activity Tracking, you’re presented with more than vital information on your contact’s engagement with your emails. Additionally, you will have access to their resume, corporate information, social media accounts (including Twitter), email correspondence, and whatever else they have chosen to make public.

You enable read receipts in your emails. After this, what should be done?

Occasionally, someone asks us, “What should I put in the opening sentence of my email?” How can I best get in touch with them? Second, what do I say? Ought I should shoot off an email? What do you think?

As with the answer to everything: It depends. Everyone has a unique purpose for these alerts. We propose the following applications.

Create a discussion about something that matters.

You may use email intelligence tools to make your messages more timely and relevant to your audience. Emails sent using a template are not only impersonal but also ineffective. Use what you know about the recipients’ business and history of contact with your organization to focus your material. If that initial email isn’t opened, stop there. If the recipient of an email hasn’t opened it after the first attempt, there’s no use in sending any more.

Keep the conversation going by providing background information.

Use alerts to learn when to provide more information to complete a task. Assume a contact has shown interest in your company’s culture by clicking a link; you may want to follow up with them by providing further resources. Adding a personal touch is always welcome, and a potential client could be impressed if you can already predict their wants and requirements.

Remove dead email addresses.

If a contact hasn’t opened your emails in a while, you can either delete them from your list or send them one final email with an easy unsubscribe link.

Tips for Maximizing the Potential of Your Email Campaigns With Email Activity was last updated October 14th, 2022 by Alexandra Munteanu