Importance of Whatsapp Business in Retail Marketing

WhatsApp is a free messaging service. The “WhatsApp for Business” has been their first shot towards monetizing it, and it has provided the business holders with a great way to improve their brand status. 

Let’s get you some facts-

  • WhatsApp has 1.2 billion users out of which 70% use it daily
  • It is the second most used messaging app providing bulk SMS facility
  • Daily 100 million voice calls and 175 million regular WhatsApp status

For retail marketing, you need to offer your services to the right customers at the right place. If you look at the above statistics, then it is a no brainer where you will find a vast customer base. Let’s give you some more benefits of WhatsApp business now.

Update your service or product status

 WhatsApp is a convenient way to take your updates of services to existing customers. The conventional updating platforms do not guarantee that your customers will go over the message. But almost every user checks their WhatsApp messages daily. So there is no fear of missing. One such example is the service from BookMyShow. They were one of the very first users of WhatsApp business in India. They send booked tickets to the customers via WhatsApp.

For sending the reminders

 Does your business involve any recurring policy updates or recurring payment needs? If yes, then you can use the WhatsApp business to your benefit. You can send your customers reminder messages regarding the upcoming policy updates. You can also remind them of the payment due date via WhatsApp and be sure that they do not forget it. Your customers will also appreciate this service as they need the businesses to give rich customer experience.

To give customer support

If you have unhappy customers, then it is terrible for the business. But do you know what is worse? It is not having a platform to address the issues of the customers at all! The WhatsApp business allows a streamlined conversation between the customer and the retailer. It makes the task of both parties pretty easy. The customers can explain their queries and the customer service can analyze and give suitable solutions quickly. The customers love the facilities where the issues are addressed in real-time. That is something that the standard customer service lacks.

Promote your product

 You also have the option to promote your range of products via WhatsApp business. WhatsApp supports different media forms such as photos, videos, audios, etc. that makes it a multichannel marketing platform. You can leverage this opportunity to create engaging demos of your product to attract customers. Such all in one opportunity is not present in other marketing platforms such as SMS. It is a significant advantage of WhatsApp in the SMS vs WhatsApp business debate.

To get reviews

 WhatsApp is a convenient way to get reviews and ratings on your services. It does not require the customer to download an app or go to a web page to rate you. This very fact will help you to get more reviews from valuable customers.

In a nutshell, the WhatsApp business will help you to reach and keep more customers by providing convenient two-way communication. If you are worried about the technicalities involved and need some assistance, then Textlocal will be able to help you out. It is a trusted service provider who will make it even easier to reach your potential customers.

Top 5 Useful Features for Your Social Media App

According to Statista, as of the third quarter of 2019, there were 2.47 million Android apps on Google play. Elsewhere, the Apple App store had over 1.8 million applications for iOS. 

In the light of these statistics, it is evident that there are tons of applications for users to choose from, meaning fierce competition for app developers across the planet. Therefore, to cut through the noise and attract as many users as possible, any application available on the market should offer an array of useful features. These provisions will make it a better option among others, thus boosting use, user loyalty, and engagement.  

List of 5 Essential Features for Any Social Media App

What features can you include in your social media app to ensure optimal use and best performance? Here is a round-up of the must-have characteristics for any well-performing application.

Authorization

Whenever a new user downloads and installs an app, it is essential to create an account. It can either be by using email or social media account. The latter is an ideal option if the person you want to sign up is important. It is also an excellent way to go since it is a less time-consuming approach. That being said, your authorization process will heavily depend on how you feel about linking a social media platform to your business/ individual application. 

There are several benefits to implementing social media authorization. One is that it helps businesses acquire users’ networks, thus assisting the brands in avoiding the creation of in-app user networks from scratch. Moreover, this form of authorization enables a business to acquire essential details from users such as email addresses, profile photographs, likes, and so forth. 

Customizable User Profile

Brands that allow their users to personalize their profiles establish better connections. Some of the ways that businesses can facilitate this are by enabling users to write their brief biographies, upload images, etc. 

Allowing users to customize their profiles comes with its advantage. See, by giving a specific user a name and a corresponding profile image, other members of the community will view the brand as more credible. In turn, this will make the brand approachable, thereby increasing the use of its associated applications. 

An excellent example of an application where this plays out is Yelp. By availing images and biographies of its users, this business-reviewing application gives more credibility to any feedback provided on the platform. 

With that cleared out, it is essential to appreciate that customization options should not be limited to the profile. Instead, your users should be in a position to edit other aspects of their accounts, for instance, add/ edit their community, add/ unfriend people, etc. If you want an application with this capability, be sure to hire a reputable developer to create a social network app for you. This way, you can give your app’s users more freedom to tweak their account settings to match their preferences.

“Follow” or “Friend” Functions

An excellent social media application should allow its users to connect. For this reason, you have to provide a feature that enables users to befriend and follow others. Contrary to what you might think, this capability is useful to applications even if they are not meant for socializing. 

Music applications such as SoundCloud and Spotify enable their users to befriend and follow others. In turn, this allows them to share tracks as well as know what tunes their connections are enjoying. 

When your social media application users can make friends and follow each other, they will become more attached to it. As such, they will want to keep using your app over and over. Moreover, by facilitating connections on your application, you get to understand your users better by examining the people they interact with and how they are familiar with each other. After that, you can incorporate a “suggest” functionality that allows your users to make more friends or followers based on their existing networks. 

News Feed

With a newsfeed, you will keep all of your users engaged. See, given that a majority of social media application users want to always be in the know, they will not mind an opportunity to access any content shared by their friends or followers. 

In line with that, if you have an application that helps users with exercise or dieting, you can integrate a news feed feature. It will enable your users to share their milestones, make relevant inquiries, and offer suitable recommendations. By doing this, you will make using your app more of a fun activity than simply watching weight. 

Push Notifications

Some applications perform way better when compared to others since they have features that bring the users back when being closed. These features are what we refer to as push notifications. By integrating them into your social media application, you can reach out to your audience more frequently and also increase retention. 

With this option, you can send notifications to users whenever there are new deals, sales, and so forth. This way, you will prompt your users to open your application. You can also send push notifications when a follower or friend responds to what a user did on the application. Consequently, this will make them either comment or like the response. 

Another thing you can do with push notifications is to remind your users to share your application with their friends or family. This way, you can help your business grow organically. 

Final Words

For success in social media application development, there is a need to pay attention to the features that keep users engaged. You have to conduct exhaustive research to identify the functionalities that most people like across various applications. In this case, it is particularly important to focus on your niche to avoid creating apps that do not appeal to your target demographic. 

To sum it up, the features covered in this article will go a long way in helping you develop the ideal social media application. It is understandable since most of the best-performing applications on the market today have these characteristics in common. So, the next time you want to create an app, or in case you already have one, you should consider integrating these features.  

7 Great Project Management Apps for Teams

Project-Management tools help you to organize and systematize your project on a single platform. This software helps you categorize your tasks by telling you the ones who have been working on, the others that are being worked on by other members of your team, and the position of a project that is in progress.

1. Trello

You can add due dates, attachments, and any required comments on the work presented. It also helps save a lot of time since you have an entirely organized chart right before you, which helps you jump right to action from an idea to create different tasks and complete them instantaneously. So, let’s start with all the great Project Management Software for firms & businesses.

Trello is the first tool that comes to the mind of any individual when they’re discussing about project management tools. Trello is, although very fast and swift in its nature of completion of work, it does only offer a very limited array of email integration and a similar number of labels.

You can add multiple people to work with you on any project you are doing to planning to do, due to its collaborative feature. Along with its professional usage, firms use it widely to plan vacations and other leisure activities too.

However, there are so many other great Trello software alternatives that you can also check out to save you some time.

2. Click Up

Click Up is a very modernized and technical alternative to Trello. Not only is it proficient in task management but encompasses the ability to offer goals, reminders, docs, calendars, etc. Click Up is completely customizable and is useful for any and every type of team and field of work. Since it is based on common ground, all kinds of teams can use the same app to collaborate, organize, and plan their tasks, respectively. 

Features

  • Common platform for all users
  • Reliable and Consistent user interface
  • Free sources for training purposes
  • High ability for customization

3. Backlog

As a project management software, Backlog is the one that is very rich when it comes to the features. However, this does not result in any complexity in usage and lets it be rather simple. This software has multiple subscription plans as per everyone’s budget requirement and also remains relatively cost-effective. The good thing about these subscriptions is that they bill the entire company for corporate usage and not an individual.

Features

  • Multiple, creative template options
  • Automated system for creation and issuing of templates
  • Drop file-sharing system

4. Air Table

This software is suitable for businesses of big sizes and offers collaborative functionalities and tablet-friendly options. It also aids in setting your priorities and clocking schedules to the minute. This helps in effective alignment of work for a speedy work completion process.

Features

  • You can easily integrate social media and email IDs.
  • The platform and views can be customized
  • Records can be filtered and rearranged

5. Paymo

This is an application for project management that is used vitally to complete the project right from the time of its conception until the very end of it. It is ideal for businesses that are either small or are medium-sized, with more scope to grow. This software helps these businesses to simplify their complex procedures and processes and ensures the swiftness and fastness of the business that is being carried forward.

Features

  • It collates data from various other systems during the process of estimating a project
  • You can create a visual timeline of the work being done or the work that has been finished by you and your team
  • There is time tracking to ensure that deadlines are met regarding each and every task
  • It offers complete transparency between the employees and the manager

6. Process Street

This software contains maximum accuracy as a management tool meant for the workforce. It is best suited when there are repetitive tasks that need to be done by a company. Since workers may be on different levels of movement within their operation, Process Street helps to create workflow processes for businesses, to track them and optimize them as and when needed.

Features

  • Collaboration and integration available with over 1000 applications
  • Collaborating on the teamwork and being able to track the progress
  • Allows swift control and analysis of the business processes

7. Task World

This project management software is cloud-hosted and uses visuals for task management and planning ahead. It records all the changes that have been made or are being made and stores them in chronological order so that accessing them later does not prove tedious.

Features

  • You can add colored tags or labels to differentiate and sort out the tasks which you have to do. Color coded work descriptions have been proven to be done in a better manner due to its nature of visual appeasement.
  • If you want to keep your tasks under the veil, Task World also can help you lock the document or hide it from the other members of the team.

A Brief Guide on Optimizing your Product Page SEO on Amazon

When users search for a specific product, listings don’t appear magically in a random manner with vendors hoping their product will be picked. You need to work hard on your product page and ensure that the SEO is fully optimized. Just like Google, Amazon is going to use an algorithm that will pick up on cues that are strengthened using SEO.

So before you spend money on an Amazon SEO consultant, you might want to follow some of the tips given below to see if it makes a difference. If nothing, this guide will help you reach the basic standard that any quality vendor would implement in their listings.

Keyword Research

Before listing your product, carry out some research on keywords depending on your target audience and the type of product you want to list. Focus on long-tailed keywords and keep your research consumer-focused rather than having a generalized viewpoint. Even though your research will be focused on the viewpoint, you need to be as vast as possible with your coverage because even one missed keyword can make all the difference in the world.

Be Smart with your Content

Now that you’ve got all your keywords figured out, you need to be smart when it comes to usage. First and foremost, make sure that you aren’t pasting all the relevant keywords wherever you can find some space. You need to be organic with their usage and keep the flow of information consistent and intact throughout the page. Even if you have every keyword possible included in your content, if the information doesn’t follow a format and comes off as forced, the search algorithms will ignore the content and your page’s ranking is going to suffer. Your keywords need to be integrated into the information of the product rather than the other way around.

When it comes to images, use high-resolution HD images with a zoom enhance function if possible. This improves the buyer usability experience on the page and by extension the Amazon website. The better the user experience, the better your page will rank as this is one aspect that the search engine algorithm also follows.

Be Consistent with the Formatting of your Text

Whatever font, size, and tone you might choose for the text on your page, you need to ensure that it remains consistent throughout its entirety. The inconsistency leads to bad overall user experience and is likely to impact your SEO rating.

Present information in an organized manner and use bullets for different aspects of information. Your font type and size should be the same throughout the description and you need to check on spelling and grammar as these small errors can also have a significant impact on your page rating.

Amazon Guidelines

It also helps if you read the Amazon guidelines. These aren’t just rules that vendors are supposed to follow, but rather a format which helps Amazon organize all its listings and makes it easier to display them to the buyer. 

Trendiest Ways of Food services Using Digital Marketing

In this age of digitalization, being an owner of any foodservice, you must invest an amount of thought about an excellent online appearance of your business to reach more and more people, besides having an offline brick and mortar appearance. With the coming of social media networks, e-commerce websites, and mobile devices, getting your foodservice noticed depends a lot on the online recommendation, customer ratings, reviews, pictures of your restaurant with a pleasant ambiance, etc. 

Nowadays, several successful bakeries and start-up food services use the modern platform of digital marketing very skillfully to grow faster by applying tactics like amazing visual content, loyalty programs, geo-targeted ads, and other online branded business identities. 

Here, in this article, we will be helping you with such enormous business ideas to land your food business strongly in an online platform.

1. Create a food blog:

Make an interesting food blog with lots of information, engaging stories, pictures of food, etc. You also need to update your page regularly and keep your page up to date show up in the desired place of the search engine results and drive a lot of traffic for your website. 

Also updating interesting things regularly will turn your searchers into the regular visitor of your page and the visitors into constant customers. For example, Ceres PR is one of the best Food PR agencies in the UK who post amazing blogs over many intriguing topics on their page to stay in good attention of the search engines. 

2. Share engaging posts on social media:

You should know the procedure of paid traffic driven to your blog by successfully using advertising campaigns through social media platforms like Instagram, Facebook. In this process, you need to invest a little bit of money, but it is definitely worth it. When considering the huge number of audiences you can be connected with, the amount of buzz you can create with your next food content launch. 

3. Approach other bloggers to promote your business:

Find out some other bloggers who provide food services like you or other services and ask them to promote your page. Before choosing any ensure that the audiences of those blogs are the consumers that you are trying to reach. 

Today, one of the most widely used and successful strategies of digital marketing for food products is to collaborate with food bloggers and ask them to promote your food business.

4. Arrange engaging things like live videos, online contests, and events:

To get more and more engaging audience for your page, you need to really interact with people through social media. You can host an open-house event, food tasting, or even a new dish launching at your restaurant. 

The easiest and useful way to broaden your exposure to the viewers is by running contests that demand your audience to engage with your social media appearance also you can arrange some exciting gifts. Another useful idea would be to promote your service through videos made with the past reviews you have achieved.

Conclusion

So, in this article, we have tried to write down some beneficial tips for you to stand out with your foodservice. We hope it will be helpful for you.

How to Create a Killer Brand Name

Think about some of the biggest brands in the world, what do you realize about them? They all have names that you can instantly recognize and that you know what the brand is going to offer you and bring to the table.

When you have this in mind, then you are going to realize that having the very best killer brand name is what you need to make sure that your business is a success, that your company has the best chance of getting where you want it to be.

So, to help you to create a killer brand name we have put together some of our top tips on getting it right.

Think about words that match your vision and vibe

One of the most important things that you need to think about when it comes to your brand name is that the word that you choose matches the type of brand that you want to create. Think about words that you believe will give the right impression of your brand and appeal to your target audience.

Be different

If there is one thing that you can notice when it comes to some brand names it is that they follow a pattern. Of course, this makes it much easier to find a brand name as you can pull inspiration from others out there in the world, but you don’t want to blend into the crowd. Instead, be brave, be the brand that stands out, rather than the one that simply is following the crowd.

If you are stuck then use your surname

Whilst some of us are creative, there are also those who are not quite as able to think about an interesting and unique brand name. If you are finding it a huge struggle, then why not think about using your last name (just so long as it isn’t the lamest name in the world)? Some of the biggest brands in the world are based on the last name of the owner and creator of the business and they really do work!

Take a look at the dictionary

Another great idea is to find your brand name in a dictionary, to do this it is a good idea to look for words that relate to your brand, that have a meaning that is going to match what you are trying to offer and the audience that you want to appeal to. Just try and pick a word that is a little different and that stands out.

These are just some of the top tips to keep in mind when it comes to creating a brand name for your business. The best tip is to take your time, to focus and try and have fun with the process too, that way you can make sure that your brand name is everything that you want it to be. Whether you are wondering how to re-brand and get it right, or if you are starting out completely fresh, getting your brand name is one of those things that you absolutely need to get right. So, take the time and think about it carefully and we can promise you in the long run that things will all be worthwhile.

Pick the Best WordPress SEO Plug-ins to Manage Your Campaigns Efficiently

Once you have got your website up and running of course, you want to keep it going at its best. You’ll be aiming for a place on the hallowed first pages of searches and constantly pushing to be at the top of the list. It can be tricky to know where to start. But when you know the right keywords and working links can secure a top SEO ranking, it could be the difference between success and failure. Finding the right SEO plug-ins will help.

Yoast EO

If you’re looking for the most popular and probably the most efficient SEO plug-ins for your WordPress site, look no further than Yoast SEO. It enjoys top ratings with its impressive range of features. It receives regular updates, comes with a great interface and serves as the most user-friendly option for anyone looking for a way to maintain the SEO-friendliness of their site.

Another great thing is that Yoast SEO comes with its own dedicated website where you can enjoy premium support and connect with others in a thriving community of SEO specialists.  For some businesses, going for Yoast SEO premium is a great choice because it users have access to advanced features such as previewing sites on social media platforms, finding the best keywords and optimizing the page for at least five and getting internal link suggestions. It is wise to consider these features when making a choice.

All in One SEO Pack

Just like Yoast SEO, the All in One SEO Pack works great to keep your SEO campaign up to the mark. It is ideal for those looking for a complete suite of SEO backend solutions. You enjoy premium support along with impressive features for a reasonable nominal fee. You can also get your business license from the developer. It works particularly well if you’re one of many customers relying on WooComerce. Install this plug-in and you will be able to find additional tools such as SEO for categories, video SEO module and custom taxonomies.

SEOPress

If you’re looking for a robust SEO tool for your WordPress site but don’t want to shell out any money, try SEOPress. This completely white-labeled plug-in works amazingly well to help you manage your titles and meta descriptions for all your pages. By using it, you will also be able to simplify the task of creating HTML and XML sitemaps, optimize tags for content sharing and track your performance with Google Analytics.

Broken Link Checker

In case your goal is to find an impressive SEO plug-in to run an audit of your website, you may want to put your money on Broken Link Checker. You can use it to clean up your site as you can easily find and remove any broken links. It also simplifies the task of fixing redirections. By making these corrections, you will notice a fast improvement in your SEO rankings as well.

Pro Rank Tracker

It is yet another impressive WordPress SEO plug-in that you can use to analyze your SEO rankings. Installing it will help you get plenty of information regarding Searching Engine Results page, which in turn, will help keep an eye on your site’s position.

Summary

Can you really afford to miss out on getting the most from your website? Any quick online search will find your a near endless list of SEO helpful plug-ins, but be sure to check the one you find at https://digitaldominationdojo.com/wp-seo-plugins. Whether you go for using individual plug-ins like Yoast EO or Pro Rank Tracker or for a full toolkit like All in One, in these highly competitive times, it would be foolish to not have at least a couple of these really useful plug-ins ready to use close at hand.

Challenges in Mobile App Testing and their Solution

Mobile application testing is evolving with the rapid development in mobile technology. The device manufacturers are coming up with new features and new operating system versions. All the new features and functions are creating challenges for the testers to perform functional testing and non-functional testing. Let’s have a look at some of the challenges that the testers face while testing an app.     

Context Awareness

Context can influence the operation of an app or its functions with data from its environment. Applications can be in different contexts with different data which creates a problem in the entire testing process. Also, smartphones rely on constantly changing environments and usage patterns that impact the context.

Security Issues

When it comes to testing an app on cloud-based devices, private cloud is much more secure rather than the public cloud. A secure private cloud will have an extra layer of enterprise-level security. Although the public cloud is also safe to use for testing the apps, the better option is to go for private cloud to avoid any high-level data breach.

Operating System versions

OS fragmentation is an issue that worries most of the testers. Apple has launched iOS 13 and that means that the new apps need to be compatible with the currently popular versions including 10, 11, and 12. Although when it comes to Android, the problem is much severe. Android has 29 API levels and at least 9 API levels are still widely used by the users. There is a great percentage of users who still use Android 6. So the testers need to make sure that all the functionalities work fine on all the devices irrespective of the OS version.    

Device Screen Sizes

The mobile device manufacturers are upgrading their screen technology and coming up with larger and better screens. There are devices with different screen sizes like 5, 5.5, 6, 6.3, 6.5 inches, etc. This creates problems for testing as the app should be tested on a variety of devices to be compatible with different screen sizes. Now there are foldable devices in the market which means there is a need to test the app for foldable screens too.    

Parallel Testing

Enterprises are looking to automate most of the testing to increase productivity. Although parallel testing is not practiced in most of the cases. It means that the test scripts are not executed on multiple devices all at once. Users can test a device with an Android operating system, and a device with an iOS running on it at the same time to maximize the test coverage.

Conclusion

It is required to perform mobile testing at a scale to assure quality. Users can connect with tens or hundreds of devices using appropriate tools. It’s better to record the test script and run it on multiple devices using the right automation testing tool. Users can also opt for a performance testing tool to simulate network condition. If required then use a load testing tool to test the functions for performance under difficult conditions. This enables users to expand test coverage.

How to Improve Writing Skills for Your Small Business Productivity

Many people conduct their businesses online. It’s a fast and popular method, which brings many dividends. One of the most important parts of successful business promotion is the content. Every website should be stuffed with proper documents and informative blogs, articles, and other papers. Besides, a website owner is supposed to write emails, reports, reviews and so on. They are necessary when a businessman works with partners, clients, and suppliers. Therefore, properly developed writing skills are of great importance.

Not all people are gifted in writing. The others may have problems with business writing, which is formal, strict, and professional. Such people have to look for some possible solutions. Of course, they have to practice every day and read appropriate literature to become experts. Some of them use online help.

There is an essay writing service which can help to boost the writing productivity of any business platform. The experts write thematic business papers that fully suit the purposes of clients. They are of exceptional quality and unique. All the orders are written on time, private data is secured, and we set fair prices. Feel free to visit a professional essay writing company to find out more details. You will be satisfied with the capabilities, which will bring your business website to the new quality level.

We can also recommend several tips. They are good enough to boost your writing productivity with your own effort. Be attentive and try to use them properly.

Organize Your Thoughts

It’s essential to be always organized and understand what you’re supposed to do. Before you even begin to write, you should identify some important issues. These are as follows:

  • The main message;
  • Effective ways to deliver it;
  • Understanding your audience;
  • When and where to apply;
  • What are possible problems;
  • How to overcome problems, etc.

Keep these points in your mind and organize your thoughts. Thus, you’ll know how to start and what to write about.

Be Concise and Logical

Business papers differ from other pieces. They are not some sort of storytelling. They always get right to the main question of the paper. Therefore, follow this simple but important rule. Don’t write too long sentences, as well as long paragraphs. If you have done so, see how you can divide them into smaller pieces. Short sentences and paragraphs make any text more readable and pleasant to the eye.

Never go astray. Once you have reported the main purpose of your paper, stick to it. Don’t write pointless sentences that don’t affect the topic of your paper. All the explanations and examples must fully suit your topic.

Avoid Unknown Words

Some folks adore playing with words. This habit negatively reflects on their writing. They begin to use too many unknown and overly “wise” words. It is understood that if you write about business, you ought to use certain terms and definitions, which belong to it. Most people may not understand them and so, a good writer explains them. If they are inevitable, provide clear examples and explanations.

However, don’t write too many unfamiliar words. Otherwise, your text will be a real mess of explanations. Cut out jargon, professional terms, slang, and similar words. Use them only when they MUST be used. Other terms can be substituted with common and well-known words.

Use Active Voice

It’s also vital to cut out passive voice to a few sentences per text. Active voice is much better for most papers and business is no exception. Why is it better than passive constructions? Firstly, the active voice makes our speech more dynamic and faster. Secondly, the passive voice takes more words to finish our thoughts.

Compare two plain examples:

  • Passive: The book was read by me.
  • Active: I read the book.

It is easy to see that an active construction took fewer words to finish the sentence. Consequently, it affects the way your text looks like. Your sentences will be shorter, which won’t make them unreadable. Besides, it will be comfortable and quick to read them. Of course, your readers will likewise understand your message better as well. Lengthy texts may take away their concentration and attention.

Be Attentive and Professional

Always give heed to the names, gender, positions, titles and similar essentials. Your documents should be formal and professional. When you turn to other people, make sure you know their full names, ranks, and some responsibilities. If you are precise, people will notice it and will be grateful for your attention.

If you want to engage a person in your writing, use the pronoun “you”. The practice shows that people become more interested in what they read if the author turns to them like “As you can see…”, “You may notice…”, “You are welcome to…”, etc.

State a Clear Call-to-Action

Every business document has a “call-to-action”. It clarifies the main intention of the author. He or she may want to:

  • Advertise;
  • Sell;
  • Buy;
  • Invite;
  • Encourage;
  • Engage, etc.

Regardless of your purpose, this sentence or two should be straight to the point and clear. Use proper language that fits the content of your paper and deliver a plain message of what you expect the readers should do.

Memorize these tips. They are universal and can suit any business direction you choose. Use them wisely and you’ll gradually become a great business report writer. Besides, seek other methods and writing activities to improve the productivity of your business in other aspects.

Why Is LinkedIn Good For Your Business?

When you want to market your business, you inevitably face a dilemma over which platforms to market your business on. It is common knowledge these days that from among a multitude of online platforms, Facebook, Instagram, and Twitter can be employed to market a business successfully. But what about LinkedIn?

Businesses, particularly small ones really underestimate the potential of LinkedIn and the opportunities it could open up for them, even though LinkedIn is said to be the treasure trove of Fortune 500 corporate bigwigs.

Let’s go over some statistics to give you an idea. As per Fortune, TechCrunch, and Business Insider, LinkedIn has around 562 million members. And as revealed by LinkedIn Marketing Solutions 100 million users on LinkedIn actually have decision-making positions. While around 40% of all the members, are actively using LinkedIn, looking for valuable content to read, grow their business, reach new clients, and make precious connections.

So what does this mean for your business?

Make Valued Connections

LinkedIn’s basic function is to establish connections, not only with your employees or friends but with your current and target clients, too. With a major chunk of users in the decision-making and influential positions at their respective companies, LinkedIn helps you reach these influencers. Through this platform you can make them aware of your business, services, and what advantage it may hold for them. Fortune 500 executives may not find time or interest for Facebook, Instagram, or Twitter, but they definitely spend their free time on this professional platform. So make the most out of it and secure your next contract here. 

The Only Place for Quality Content

About 92% of B2B marketers, include LinkedIn in their content marketing strategy since it contributes to more than half of their website traffic. And around 3 million users on LinkedIn get 9 billion impressions over their content per week. That’s a lot of impressions! If you want to be at the top of your content game, LinkedIn should be your priority among other platforms, since your content is more likely to get exposure and legitimacy here.

Providing Increased and Customized Assistance

Microsoft bought LinkedIn in 2016, for a substantial price of $26.2 billion so that it can integrate LinkedIn with Skype, email, Cortana, and other Microsoft products. Microsoft not just bought a social networking site, but also a huge volume of user data the site garners. Quite obviously this massive amount of data will enable Microsoft to customize its services for the individual user e.g. displaying articles relevant to the current project you may be working on, MS Office helping you connect to an expert via LinkedIn to aid your project, Cortana preparing you for a business meeting and much more, turning LinkedIn into a new horizon hosting a number of brilliant prospects for users.

Reach New Consumers

Even if you’re a B2C business, LinkedIn helps you reach new customers. As mentioned above, not everyone uses social media to go through frivolous content. Some are more interested in reading specialized, informative and intriguing content, and participate in a discourse over that with professionals. According to LinkedIn Marketing Solutions, 87 million Millennials are part of its user base; they are our future or even present decision-makers; and 44% of LinkedIn users are women. Whoever you’re trying to reach, with a little bit of research you can gather a comprehensive understanding of their needs, wants, and demands, before you target them. Make them aware by posting fresh and stimulating content, provide them with a unique experience, start a conversation, and foster a relationship. Think ahead and these efforts will pay you back in quadruple now or in the near future.

Pool of Talent

A major chunk of LinkedIn users are job-seekers. If you have a vacancy, LinkedIn can provide you a huge talent pool to choose from. Other job posting sites only give you surface information about a job-seeker which is basically their CV, but a candidate is more than their CV. And LinkedIn allows you a glimpse into their activities, opinions, and knowledge, which can help you find the best match for your company. Just head over to their profile and see their activities on LinkedIn, the articles they’ve published, the projects they are working on, etc.

LinkedIn Groups for Advice

Whenever you face obstacles in a decision-making process in your business endeavors, you wish that you had a contact with a certain industry expert, who could advise you and give their perspective. LinkedIn makes it really easy for you to achieve that support. LinkedIn groups are a great place to post your queries and a dozen experts in that field will come around and provide you with their individual perspective that stems from their unique experience.

Establishing Your Credibility and Expertise

Whenever someone googles your business, your LinkedIn page is going to be among one of the top search results. People usually prefer to click over a social media platform rather than a website page, unless they are purchasing something from there. Social Media platforms provide deeper insights to the researcher about your business, its activities, and its culture, which is a huge factor in establishing your credibility, expertise and a stellar reputation. It’s imperative that your business keeps its page updated with new, useful and Keyword-filled content; that helps interact with and gain the trust of other users, business leaders, and industry experts.

Conclusion

If your business is not on LinkedIn, you are missing out on spectacular opportunities this platform can provide you. With the onset of high speed internet, more and more businesses are depending on social media platforms to search for new opportunities, new customers, ideas and information. LinkedIn’s goal is to reach 3 billion users and make it the professional hub for the entire world. Imagine connecting to those 3 billion users and the subsequent effect on the growth of your business. So go ahead, and flaunt your business and expertise to the world.