What is Optimal and Targeted Media Buying: 4 Useful Tips

Media buying is more than just putting a couple of ads on a website. It requires you to look at your target audience and the media channels that will best help you reach them. Media buying is more than just throwing money at the problem. It may seem easier, but the truth is that there are so many great advantages to focusing on targeted media buying and dedicating your time and money where it really matters: reaching the exact people you want to speak with. These four tips will highlight why targeting your advertising can make all the difference in your company’s success.

Only Buy What Matters

If your goal is to have three million impressions for one month, then don’t just buy up all the cheap ads that are available for that time period. This isn’t targeting or optimizing – this is just wasting money because you’ve made no attempt to choose where your ads will run. Make sure you’re only choosing the most relevant ad placements possible so that you can receive optimal results.

Plan Properly Before Setting Up a Media Buying Strategy

Media planning is not just an important step in media buying, but also an integral part of any successful advertising campaign. The media planner helps with the arrangement of ads, purchasing airtime on various television programs, and buying space for print advertisements. This includes finding the right price per advertisement slot to maximize profit while still staying within budget. An efficient way that brands, telco, and data-driven marketing firms can leverage targeted media buying is through proper management of ad buys and having a plan for your target audience. Once the plan is set up, it is passed along to the media buyer, who places these ads on behalf of the company or marketing firm. Therefore, choosing an experienced media planner can make all the difference to help you achieve all your marketing goals.

Test Out Different Languages And Countries If Appropriate

Selecting the right language, especially for sites in foreign countries, can make all of the difference between great results and none at all. If you have the option, get your ads translated for other countries or regions to get targeted results that are relevant to your audience. Use Google Analytics to keep track of every site where your ads run. Sometimes digital campaigns can be so successful that they’re not monitored closely – which is the fastest way to lose money. Google Analytics makes it easy to monitor how many clicks were made on each ad placement so that you know whether or not it’s worth keeping an ad running in a specific area.

Just as important as proper planning is keeping track of where your ads are running so that you can determine what works and what doesn’t. Without monitoring your ads closely, you won’t know which networks give the best results, how much to budget for specific sites, or even where your ad will be most visible. 

You can use Google Analytics for this purpose by targeting a specific site and setting up an AdWords campaign that tracks all of its clicks. This will provide insight into how many people are interacting with each network, as well as the full reach of the campaign overall – which helps you figure out how much to spend on each area.

How the Video Game Industry Wins With Data

It’s no wonder that business leaders are starting to fully embrace the promise of big data, given the gaming industry’s continuing growth. The gaming industry is following other industries’ footsteps in attempting to increase the amount of data collected during online activities. Big data also enables the video game industry to personalize its service to customers, whether it’s determining which types of marketing to utilize or determining which types of golf sports players to include in their game design.

While the term “big data” is relatively new, the act of gathering and storing massive volumes of data for later analysis has been practiced for centuries. As a result, modern applications can be both mind-boggling and enthralling. Google, for example, maintains track of our searches and actions in other apps like Gmail, maps, translate, drive, documents, and, of course, YouTube, and uses the information to create user profiles, which they then sell to their clients.

Let’s now turn our attention to the video gaming industry and see some examples of how data is shaping the gaming world. Below we can see the journey that data is helping the industry from the very beginning right through to the end.

Idea Process

Publishers can use data analytics to make informed decisions on long-term business models. For example, publishers will determine which games are popular, why they are popular, and how to use data to improve their own games using data analytics. Popular freemium games like Fortnite and PUBG are a perfect illustration. Publishers can utilize data analytics to figure out what draws gamers in, why they spend money, how much time they spend playing, and so on. Then, the publisher can use this information to inform their own long-term business goals and models.

Publishers will plan their businesses over a long period. As a result, publishers will shift their focus from short-term profit tactics to long-term business models. A good example is Microsoft’s acquisition of Minecraft in 2014, which was a controversial decision. On the other hand, Minecraft has thrived under Microsoft, with over 122 million copies sold and a monthly user population of 55 million. In addition, the software behemoth revealed intentions to make Minecraft a 100-year brand.

Design

Graphics, narrative, and innovation are no longer sufficient. Game creators must adjust the game to how players behave to keep them involved. Developers must understand how players interact with game systems, how they interact with levels, how much time they spend playing when they stop playing, and why they stop playing. The data is beneficial in multiplayer games, as players frequently exploit bottlenecks in levels or exploit system weaknesses to kill player involvement.

If developers have access to data, they can make changes to remedy errors, improve gameplay, and maintain player engagement. Millions of players’ actions are recorded by data analytics software platforms, which generate helpful information about how players interact in the game. Data analytics software is essential because it allows developers to collect real-time data on player actions. As a result, developers don’t have to rely on user comments or wait until a problem becomes a significant issue before taking action. Instead, developers can track player movement in real-time, discover flaws, and remedy them nearly instantly.

Marketing

Any sector, including the video game industry, relies heavily on marketing. As a result, if publishers want to see significant sales, game marketers and advertising must have a substantial effect. When gamers are exposed to irrelevant advertisements, they are less likely to make future purchases, resulting in a waste of resources. As a result, gamers must receive ads that are relevant to them. As a result, publishers must divide their audiences based on their geography, preferences, and other factors. But how do publishers segment a multi-million-person audience? It’s simple: data analytics.

SAS and other powerful analytics solutions may segment an audience based on any variable. As a result, publishers may segment their audiences and create advertising that appeals to each group. For example, developers can examine who is spending the most money on microtransactions or who is playing the game for a long time and what motivates their activities. This data can then be utilized to create programs that encourage other participants to spend more money. In addition, publishers can develop loyalty schemes to reward specific gamers in the same way.

While data-driven companies are succeeding, any company that ignores data will fall behind its competition. Gaming firms have begun to establish a data-driven culture to make big data analytics perform optimally. To have the most impact, data collection, integration of internal and external data sources, visualization, and cleansing should come before analysis. While the industry’s big names have already used data to their advantage. Even smaller players have plenty of room to target regions where there is still room. There are numerous gaming types to choose from, ranging from racing to open-world games.

iPad Mockup: Vital Things You Should Know

To showcase how great your product designs are, you need to use one of the best presentation tools – mockups. There are things that you need to know why using a mockup is highly recommended by experts. Of course, your main goal is to have a product design that can capture the interest of potential customers. Providing the best solution to the audience is important for your startup or existing venture to prosper.

Creating a website and/or mobile app is significant for your business to shine. That is why you have to consider using an iPad mockup. This mockup has been tested by its users as effective in showcasing the design for the purpose of getting the feedback and comments of the target users. Your brand can stand out when your offers are accepted by the potential market. For this reason, you need to recognize the importance of iPad mockups.

Read more details here: https://store.ramotion.com/Ipad-mockup

Selling your products to potential customers is not easy. You should convince them that what you’ve got is the right solution for them. That is why it is a must to have a perfect product for the target users. Realizing this objective requires you to observe a certain approach. Using a mockup is perfect in this sense. Why? This is a proven tool that you can utilize to get the impression of the target customers. Scheduling a product idea presentation is one of the basic requirements you have to abide by for your business to be recognized as a top solution provider on the market.

Instead of bringing with you an actual product, you can use a mockup design to portray how beneficial and functional a certain design is. For instance, you need to have a website to display the content regarding your product. The website structure needs to be polished before the web designer and developer will finalize the output. To have a well-polished website information architecture and structure, all you need is an iPad mockup template.

iPad mockup templates

Did you know that there are free-to-use and subject-for-subscription iPad templates nowadays? If you are worried because you don’t have the technical know-how about codes, you should rejoice because even the unthinkable is now made available for grab. Meaning, you don’t need to worry about having no knowledge of coding. You can look for ready-to-download and ready-to-use mockup design templates on the web today.

Those free mockup templates are created and made available for every business organization to try to use. Boosting the performance of your business is definitely easy with the help of a free mockup provider.

According to Ramotion, “This is the main reason why companies like ours exist. We want to help business people have the great opportunity of hitting their goals and objectives. We know the importance of mockups. That is why our own website serves as an extensive online library where business entities can get their free mockup designs and templates.

With the available iPad mockup templates nowadays, you can have a wonderful chance of hitting the so-called competitive edge. Take note that it is important for your brand to compete strongly. Your business can only stand out from the rest of the crowd when you have the right product for the audience. Definitely, you badly need an iPad mockup. Beating the competitors is possible when you are using the best mockup ever. It is a great tool to get and gather the impressions and perceptions of the audience. Once you have the right mockup, chances are, your business will become strongly competitive.

Photorealistic Presentations

With the right mockups, you can present your business-related designs in a photorealistic manner. Do you see how essential it is? Yes, it is really vital to have a tool which can help you in showcasing and portraying your photorealistic designs. Good news because the availability of a mockup design is great for this purpose. Choosing the right iPad mockup template is highly suggested because it can work to help you have the right product in the end.

The design of your conceptualized product needs to be polished well. Otherwise, you are going to lose the full potential of your business to stand out. Photorealistic presentations are what you basically need for you to have the right foundation. What is the bottom line? Simply put, you should have presentation material that can help you reach your goals and objectives. As a business organization, you should have a well-polished and greatly-refined product design. This is the best way towards the achievement of great and favorable results.

All you need is an image design to be placed on the template. You don’t need to possess and apply high-level technical knowledge. If you are not a tech-savvy person, then there is no problem. Why? All you need is a perfect mockup which can help your business achieve the results you ever wanted. You have to determine the right perspective vis-a-vis your goal to have a perfect and suitable product design. At the end of the day, you should be using an iPad mockup design for the purpose of improving your own concepts.

A user-focused product design is what will bring your business to the pedestal of success. This is quite true. That is why you are advised to look for a mockup provider. Through a perfect mockup template, you can present your product design in a photorealistic way. This is a significant approach for you to hit your main goal which is to attract your potential customers. The identity level of your brand will increase dramatically granting that you can offer what is best and right for the audience.

Easy-to-Create Mockups

It’s discussed above that there is nothing to worry regarding mockup design and development. Why? Because there are iPad mockup templates which can be downloaded and used easily these days. There are drag-and-drop templates on the web at present. All you need is to find one which can make your business website, mobile app, and other digital products more enticing and more engaging. Attracting the customers is never easy but you can have the chance to realize this goal when you are using the right mockup template and design.

What you should look for are templates and designs in Sketch or PNG. Then, you need to try the mockup designs which are given for free. Even if they are free, it does not mean that their quality is inferior. You can have the great opportunity of producing a perfect mockup design even through using a free mockup design. That’s it! Thus, you have to look for a source of an iPad mockup design. This way, there can be a higher chance of beating your competitors.

The main objective to hit is to lure the potential customers that your brand does have the right product. You cannot produce the right product in the absence of a perfect mockup. This is a rule of thumb which you need to follow. Not following this rule can compromise your business future. Of course, you want to have an excellent business performance. This is the simple reason why you should look for a source of easy-to-create iPad mockups. Having one today can really make your business highly profitable.

It is more advantageous if you have basic knowledge or skill sets related to Adobe Photoshop and/or Sketch. Framing and finalizing your mockup design can be a bit easy when you have such skill sets. However, it does not mean that when you do not have such skills, you cannot create your own mockup. Point is, there is still a chance so long as a drag-and-drop mockup template is extracted from a legitimate source. Then, try to have a mockup generator tool where you can place your own design with the help of a blank mockup template.

Conclusion

Do you think it is easy to convince people that what you’ve got is perfect for them? Definitely not easy! What you need is a right and legit source of a world-class mockup design. A template that is relevantly perfect is what you need for you to test the water. Using a mockup is like testing the water. It is done to ensure that you can have the right product for the audience in the end. Pleasing your customers is absolutely necessary for the purpose of bringing your business to the top.

Being strongly competitive is a subtle thing to realize but doable. How to achieve this? You clearly need a presentation tool that can help your business have the right products. In this case, it’s an iPad mockup that is suggested. Just look for the right source of a professional and world-class mockup. This way, you can make your business profitable.

Look for the right mockup design agency today!

Top Tips to Help You Build Your App Faster and More Precise

App development has become a serious industry in the year 2021. It’s difficult to think about any brand or its presence online without using apps. Apps provide an attractive and easy way to connect users to your products and to brand your business. A lot of work goes into building the perfect app for your business. Whether your app will be designed to sell your product, communicate with your customers, or save pictures of cute cats, there’s a lot to think about. 

Developing an app is a great way to keep up with the times and bring your business more income. There are a lot of steps between having an idea for a great app and the final finished product. If you’ve ever wanted to know what you need to craft the perfect app, you’ve come to the right place! Here are the top tips you need to help you build your app the right way and in record time. Follow these tips to build your app faster and better!

Start with a Strong Concept

The first step in any successful business or personal venture is to make a plan. When it comes to creating and designing an app, it can be very easy to get muddled up in all the details. For starters, you need to identify what exactly your app will be providing to its users. Decide on the objectives of your app and what the overall concept is before you start the programming. Create a vision board of all the functions you would like to include to achieve your business goals through the app. Get creative and distill whatever great ideas you come up with into a solid, easy-to-follow plan that has room for improvement.

Who is the App For?

The next step in good app design is figuring out who the target audience is. The best idea in the world for an app means nothing if you don’t have a market for it. Identify your audience by researching the business potential of your app. This step is crucial for constructing both a successful and profitable app. Conduct some surveys, monitor the stats and trends, and ask around. There are plenty of ways to gain intel on who would be interested in your app. Once you’ve identified your target audience, you can begin to work on how to best connect with and provide for them.

How will your App Make Money?

Developing an app can cost a pretty penny. When developing a successful app you need to make sure that it will be profitable for your company in the long run. It’s important to ensure that the app is either lucrative or that development is effective and inexpensive. Outsourcing developers and app designers from flutter app development company is a great way to keep costs low while working. Outsourced professionals can finish the job quicker and better. There are many ways for your app to make money. In-app purchases, pay to download, or advertisements are all great ways to make sure that your app pays for itself. Research and decide on what would work best for your business.   

Features you Need and Features you Want

The next step in perfecting your app design and function is deciding on what features to add. Features make up a large part of why users like or dislike certain apps. Many businesses make the mistake of adding too many features to their apps which has a negative effect. When deciding on features, focus on the bare essentials. Take inspiration from popular successful apps and make them your own. When developing an app, adding is always easier than removing so think less is more when choosing what features to add. Prioritize function over beauty and your app will surely be a success.

Design and Develop your Prototype 

Now that you’ve answered all the tough questions, it’s finally time to start designing and developing. Get creative and find inspiration for your app design and have some fun with it. Choosing the color scheme, font, and animations is the easiest part. This part requires experienced graphic designers and developers. and After you’ve designed the wireframe, user journey, and user interface it’s time to begin the development stage. This is always the trickiest and most nerve-wracking part of app development. It’s important to not lose hope in your developers. Make sure you have the right team for the job or this stage will take a while. 

Keep your Team on the Same Page

The biggest mistake businesses make when developing an app is a lack of communication. In order for your app development to flow as smoothly as possible, you need to ensure that everyone is on the same page. Coordinating creative projects and projects that require a lot of people working together can be difficult. Remember to send those update emails, hold those meetings and try to stay on top of things. Take the necessary steps to ensure that everyone stays in the loop and that no one is doing their own thing without supervision. This will save you both time and money in the long run while you develop your app.

Review and Debug

After you’ve successfully released your prototype or final version of your app, you are officially done with phase one. Phase two includes reading through, listening to, and taking feedback from users. This phase is crucial if you want to develop a successful and respectable app. Consumer feedback can let you know about any bugs or problems that have slipped by testing. Constructive criticism from consumers can prove invaluable to your app’s longevity and future. Make sure to be open to suggestions from your audience and remember that a developer’s job is never truly done.

App development is a huge undertaking for any business of any size. If you want to make sure the development process goes as smoothly as possible you need to start off with a good plan. Having a strong concept beforehand and asking yourself the right questions is key. Doing the right research and planning ahead will save you both time and money. Finding the right team of expert designers, coders, and developers is necessary to get the job done right and fast. Keep your team on the same page and make sure that everyone is motivated and doing their job. Listen to your users and modify what you can to provide them with the best experience possible and your app is sure to be a success.

What is Cross-Platform Mobile App Development?

According to the latest statistics, 59.17% of mobile users in the USA choose iOS devices while 40.54% prefer Android. Business owners who want to launch mobile apps should decide how to meet the needs of both groups. Should they go for native development and build two separate apps but spend a lot of time and money on it? Or should they start with cheaper and less time-consuming cross-platform application development to build one app that will run on both platforms?

While both approaches are popular among business owners and developers, we want to shed light on cross-platform application development and its peculiarities in this post. But for a better understanding of available opportunities, let’s start with a comparison of native and cross-platform development approaches.

What is cross-platform development and how does it differ from the native one?

Native app development implies building a new app for every platform. It means that if you want to build an application that will run on both iOS and Android, you’ll have to build two different apps. Consequently, you’ll need to look for two different development teams. One of them should have expertise in Objective-C for iOS development and another should have deep technical skills in Java to build an Android app.

Business owners might opt for building native apps when their goal is to provide users with superior performance. Aimed at a specific platform, native apps work flawlessly and boast a unique design. They could be a perfect option for any business that builds mobile apps but there are two drawbacks: long development time and high cost. That’s why more and more businesses, especially startups, opt for cross-platform development.

Cross-platform development allows for building one app that will run on both platforms, in one go. Let’s have a detailed look at the benefits and limitations of cross-platform app development in the following sections.

Benefits of cross-platform development

Cross-platform application development has a number of advantages that make it a preferable option for numerous businesses. Let’s cover them one by one.

Ability to reach more users

By building a cross-platform app, you can kill two birds with one stone, especially if your target audience equally uses Android and iOS. Even if your potential customers prefer one platform over another, creating an app that can perform on both platforms is a sensible decision that will yield great results in the future.

Cheaper development and easier maintenance

Although the word “cheap” isn’t really applicable to software development, building a cross-platform app doesn’t cost as much as building a native app. The cost is lower because an application is built with identical technology and developers reuse the source code. As a result, deployment, maintenance, and updates are also easier to perform on apps with a common code.

Faster development

We have already mentioned that cross-platform application development implies less work than native app development. A common source code helps to cut down up to 80% of development efforts. As a result, business owners can significantly reduce time to market.

Uniform design

App design that reflects identically on any platform adds to user experience. Whatever operating system app users want to use – iOS or Android – they won’t be confused by discrepancies in two versions.

The above mentioned points can become key factors when business owners need to choose between native and cross-platform app development. But to make an informed decision, you should also be aware of the drawbacks of cross-platform software. We’ll have a look at them in the next section.

Limitations of cross-platform applications

One of the most critical limitations that is often mentioned in relation to cross-platform apps is their performance. While native applications boast flawless performance, cross-platform ones can be somewhat slower and inconsistent. It happens because some cross-platform components don’t comply with native ones.

Imperfect performance can become a reason for poor user experience and result in lower customer satisfaction. But to notice inconsistencies in app performance, users should be either developers themselves or use apps with very complicated functionality. In case with simple or mid-complexity applications, user experience doesn’t suffer much.

One more issue that can arise during cross-platform development is a complicated design process. To make an app adequately reflect on both iOS and Android platforms, designers and developers need to think through every detail, from functionality to buttons, to make sure an app will work consistently no matter the platform. However, by taking more effort to create a high-quality design on the development stage, you’ll save time on its maintenance in the future. Thus, such investment in design is quite reasonable.   

Taking into account all the benefits and limitations of cross-platform app development, one can conclude that it’s a great option if:

  • you’re a startup owner and have a limited budget
  • you want to check the viability of your idea
  • you need to launch your app as soon as possible to outrun your competitors

Later on, when you launch your cross-platform app, gather feedback from customers, and manage to attract investors, you can develop native applications to improve quality. 

Top frameworks for cross-platform development

If you decide to build a cross-platform app, you’ll have a choice of frameworks for your application. While your development team will advise on the framework that will best meet your business needs and requirements, we offer you to quickly get acquainted with popular frameworks used to build cross-platform apps. 

React Native

React Native is the most popular framework for cross-platform application development for several years already. Launched in 2015, it’s still used all around the world to build hybrid apps.

Benefits of React Native

  • The framework allows for reducing development time dramatically thanks to the ability to reuse up to 80% of a source code.
  • It’s possible to preview the results of the development process immediately. With the Hot Reloading feature, developers can see the newest changes in a matter of seconds.
  • React Native provides almost native UI so that users don’t see the difference between native and hybrid applications.
  • React Native is based on JavaScript. It means that even a team of web developers can build a decent cross-platform app.

Limitations of React Native

  • It’s not a fully cross-platform framework. Developers still need to write genuine code for some of iOS or Android functionality such as accessing a camera.
  • Debugging and releasing updates can be somewhat slow and inconsistent.

Examples of apps built on React Native: Pinterest, Instagram, Skype, Bloomberg.

Flutter

The next popular cross-platform framework is Flutter. It was developed and launched by Google in 2018, and since that time, it’s one of the serious React Native competitors. Besides the almost native look of apps and the hot reload functionality, Flutter boasts a number of other cool features.

Benefits of Flutter

  • Built on Dart, a programming language created by Google, Flutter allows to develop UI-oriented applications of high quality in a short time.
  • Flutter includes numerous ready-made widgets for iOS and Android devices. These widgets are enough to build a whole app. However, developers can build their own widgets if there’s a need.
  • Being an open-source solution, Flutter is constantly updated and improved.  

Limitations of Flutter

  • Apps built with Flutter usually have a bigger size than other apps. Because of a great number of widgets, Flutter apps weigh more than average apps and can take up much space on users’ devices.
  • Being a relatively new framework, Flutter doesn’t have many libraries. It means that if Flutter developers lack some functionality in the existing libraries, they will have to create new libraries on their own, which will extend the development time.

Examples of apps built on Flutter: Alibaba, Google Ads, Tencent.

Ionic

Ionic is an HTML framework aimed to build cross-platform apps with a native feel and design. In addition to creating mobile apps, Ionic is a great tool for developing Progressive Web Apps (PWAs).

Benefits of Ionic

  • To build an app using Ionic, it’s enough to hire one or two developers who have knowledge of HTML5, CSS, JavaScript, and Angular.
  • The Ionic framework can be integrated with numerous tools and plugins to extend the app’s functionality.

Limitations of Ionic

  • To build applications that go beyond AngularJS functionality, it’s necessary to hire more developers with wider tech stack.
  • Debugging can be challenging.

Examples of apps built on Ionic: IBM, SAP, NASA.

Xamarin

Xamarin is an open-source framework that was launched in 2011. In 2016, it was acquired by Microsoft that made the framework more recognizable. Xamarin uses programming language C# that is considered to be more modern and flexible than Objective-C or Java.

Benefits of Xamarin

  • Except for creating applications that run on iOS and Android, Xamarin is used to build apps for wearables such as Apple and Android Watch.
  • Although Xamarin is a cross-platform framework, apps built with it can boast exceptional performance, almost like native applications.

Limitations of Xamarin

  • Using Xamarin is free for individuals and startups but for enterprises, it offers to buy a license to be able to use its services.
  • Apps built with Xamarin lack quality when it comes to graphics. For apps rich in UX and UI, it’s better to use a native development approach.

Examples of apps built on Xamarin: Alaska Airlines, American Cancer Society, BBC Good Food.

Final thoughts

Although some people might doubt the quality of cross-platform development, real-life examples show that in particular situations it is no worse than native one. Such popular apps as Instagram, Skype, and many others show that cross-platform apps are decent market players loved and used by millions of people.

Thanks to the advantages of cross-platform development such as shorter time to market and reduced development costs, businesses, especially startups, opt for this approach more often than for classic native app development. Of course, cross-platform development does have its limitations but it can be a great choice to build the first version of a mobile app.

Important Reasons to Hire Ukraine IT Developers For Outsource

If you want to build high-quality software and save money, you can view outsourcing options in Ukraine. When choosing an outsourcing company such as IT outsourcing Kiev, it is clear that you want the best value for money. Many factors affect prices. The most common ones are living standards, hardware and software costs, taxation, and programming experience. On the other hand, good outsourcing developers are priceless. They affect the success of the project, but they are not easy to find. Therefore, it may be a good idea to entrust your project to an overseas software company to get the best results and reduce costs.

Why is outsourcing so popular in Ukraine?

IT outsourcing Kiev provides a wide range of solutions to meet various software development needs. Most developers have many years of experience and have collected many successful projects in their portfolios. With the development of the IT industry, the number of skilled workers is also increasing. Ukrainian outsourcing companies have been working hard to improve the working environment and the services they provide. Compared with other countries benefits in terms of IT network, work ethics, and location. Therefore, it has attracted many overseas companies, such as Grammarly and Google. Ukraine has shown excellent results in software development and is considered the best choice for IT outsourcing Kiev.

Reasons for hiring a Ukrainian software development company:

Quality:

Training is the cornerstone of expert competence. Without higher education, it is difficult to find a job. With a huge amount of educational opportunities, almost half of Ukrainian software developers and programmers have at least a master’s degree. If school-age children perform well in admissions, they can enter the university for free.

Technical Education:

Ukraine is known for its high-quality technical education. For example, the engineering universities in Kiev, Lviv, Kharkiv, and Dnipro are excellent and recognized worldwide. Gain student-related knowledge in a constantly changing market. Many developers also have PhDs. Knowledge of mechanical engineering prepares them to solve the most difficult problems.

Cost efficiency:

When choosing a development company, the most important issue is its service cost. The cost of IT outsourcing Kiev is very different from other countries. The living wage there, prices, and wages are not high. Developers can help technology companies increase productivity. Under the same budget, this will bring you better results. The average hourly salary of a Ukrainian software developer is 30 to 50 US dollars per hour, which is about 4 to 6,000 US dollars per month. % Lower than the fees charged by European and American companies to customers. However, Ukrainian companies provide relatively high-quality competitive services.

Time zone:

Different time zones are usually the reason why many people are not sure whether to outsource software development. Differences in time zones between employees can lead to misunderstandings, undesirable issues, delays in the work process. However, Ukraine is only one or two hours ahead of European countries, which makes IT outsourcing Kiev collaboration and communication easier with others.

World-renowned companies created by Ukrainian developers:

Many IT entrepreneurs in Ukraine have created world-renowned IT companies. The profits of these IT companies have brought millions of dollars in revenue to the country’s industry, and millions of people around the world use their services. It is considered reliable and promising. Let’s take look at some of those IT products:  

Grammarly was founded by Alexey Shevchenko and Maxim Lytvyn. The program can check grammar, incorrect structures, and grammatical errors in real-time, find theft, and propose the best solution. The company has two offices in Kiev (Ukraine) and San Francisco.

DepositPhotos is an international photo library that provides services between photo authors and their buyers. It was founded by Dmitro Sergeev. The service provides free photos, vector images, and videos. The company supports customers worldwide in 14 languages. The cost of purchasing credit images starts at $0.75, and the subscription fee starts at $49 per month.

Terrasoft is mainly a manufacturer of CRM and service desk systems created by Katerina. Kostereva and Alexander Popov. Today, Terrasoft has become the leading CRM solution provider in the CIS market. The company has offices in five countries (Ukraine, Latvia, Russia, the United States, and the United Kingdom) and serves more than 6,000 customers. The software product company is responsible for the implementation of IT consulting and CRM strategies.

Benefits of Hiring a Mobile App Developer

Smartphones are very important in our daily lives. This is important not just because we can call and send messages. The value we get comes from the mobile apps we can download on our smartphones. There is a mobile app for every activity you want to engage in, whether it’s games, music, taking an online course, learning a new skill, looking for a place to live in, or even finding a restaurant.

Mobile apps have also become the easiest and efficient way for companies to communicate with their customers. This is why it is no surprise that there are about 250 million daily app downloads, according to DotNek. So if you own a business and need to increase your online reputation or you have an amazing mobile app idea, the most important thing you need to do is hire a mobile app developer.

When thinking about developing an app questions cross your mind such as what kind of app is needed? The purpose of the app, how many platforms the app will be on, and a host of other questions. Truly, these questions are very important in the creative phase of the app but without a mobile app developer, these ideas would never materialize.

Two options are available to you when you want to hire a developer. You can either hire an independent developer (freelancer) or a mobile app development company. Each option has its advantages and disadvantages. However, this article focuses on what you stand to gain when you hire any of the two options.

Here are six benefits of hiring a mobile app developer

1. Security of your data

With the increasing occurrence of cyber attacks, the security of your data is very important. When you hire an android development company, they take the responsibility of securing and protecting your data and information. With a freelancer developer, you just need to add a security clause in the contract that way you can be sure your data is safe. Either way, app developers understand the consequences of a data breach and will do everything possible to avoid one.

2. You save cost

Building an app can be very expensive. It could go as high as $1million. A mobile app developer helps you save money because they can work within your budget and only charge you for the actual service rendered. The payment options are also flexible. You can choose to pay a fixed amount or pay by the hour or pay by milestones. This way you can effectively monitor the progress of the work and also your budget.

3. A dedicated team to work on your app

Hiring mobile app development companies gives you a team that is focused and fully dedicated to working on your app. As opposed to hiring your in-house development team that is probably working on multiple projects. This way, your app will get done on time and with minimal need for revisions.

4. Quality product

No developer would want a bad reputation as your app is going into their portfolio. They will therefore take the necessary step and work to ensure you receive a good job. They also have recent tech and programming languages which they will incorporate in your app, this would translate into a top-notch app

5. Availability

This is one aspect where hiring a mobile app development company pays. Regardless of whatever is going on, there will always be a developer working on your project which ensures continuity. You are therefore sure the project will not get stalled and deadlines will always be met.

6. Maintenance and support

After your project is done, more work still needs to be there in terms of maintenance of the app. You won’t want your customers complaining that a form is not loading or the app takes time to load. A mobile app developer would offer support and help with maintenance even after the contract is over. This would ensure the smooth running of the app and give you satisfied customers.

It is easy to think you can build your app yourself or with your in-house developers however the benefits above show why you need to hire a mobile app developer. Depending on what you want to achieve you may hire an individual developer or a development company.

You would be investing a good sum of money and time to develop your app, do not cut corners. Before hiring these developers check the kind of work they’ve done, who they have worked with, and also customer testimonials. Ensure you take the time to find the best developers or developing companies. By doing this you would be very satisfied with the result.

The Benefits of Using APIs in Mobile App Development

Mobile app development is often a monotonous and time-consuming task. It requires a lot of precision and patience to develop a robust and flawless mobile app. Moreover, it’s a fact that the larger the time it takes to create the mobile app, the larger will be the cost of the overall development process. App developers, for years, have been trying to employ ways to cut down development costs. Integrating APIs in mobile app development is the best way to cut down costs and substantially reduce the development time.

API stands for “application program interface,”. It includes a set of protocols, procedures, and tools that help an app establish a connection and enable data transmission with another software, OS, or third-party service. API integration in mobile app development holds several benefits, most of which will be discussed in this post. This integration reduces the number of working hours by eliminating the labor needed in designing some essential functions that can be directly powered in apps by using APIs. Let’s move forward and learn more about the importance of using APIs in mobile app development and the top benefits.

1. Reduces Development Time Significantly

The most crucial benefit of using APIs is that integrating them in mobile development platforms considerably reduces the overall development time. There are many APIs available in the market that help mobile apps connect with third-party service providers to meet different needs. For example, suppose developers don’t have enough time to design a log-in module for authenticating the users in mobile apps. In that case, they can use Google sign-in APIs, Facebook APIs, etc. Such API integrations not only make things easier and faster for the app developers but also the end-users. They don’t have to insert their log-in credentials repeatedly; instead, they can authenticate themselves using their pre-saved Google or Facebook sign-in credentials. Another example is storage APIs; instead of developing storage for mobile apps, they can directly use google drive API or Dropbox APIs for storing various details and progress of users, especially in gaming apps.

2. Lesser Coding Requirements

API integration in app development reduces development time because the coding requirements and hours usually spent on it are reduced significantly. The developers can engrave a variety of functionalities in the mobile app just by integrating the respective API. Usually, mobile app developers need to code every functionality and feature they want in their app. APIs eliminate those coding requirements and offer those same functionalities effortlessly with the help of third-party service providers. You might have seen “powered by Google” or Google maps whenever you’re using some hotel booking app and trying to locate the respective hotel. This way, the developers don’t need to design their own map( which is indeed a tedious and time-taking process); instead, they can integrate a more precise map powered by Google in their apps.

3. Makes Mobile Apps more Creative

There is a range of APIs available in the market, and each of them supports a variety of functionalities. Usually, app developers try to keep the number of functionalities and features as minimum as possible due to time constraints. Many times in the process of limiting features, the creativity of the app is compromised. But by integrating APIs, the app can be powered by those features that are hard to design but can add significant value to creativity. For example, using Youtube API, the mobile app developers can add video streaming to their platform without the need of creating their own. These small things play a significant role in enhancing the creativity of the app. Those seeking app development services must check the list of top app development companies cataloged by Goodfirms for finding the right service provider to meet your needs.

4. Less Complex Codebase

The higher the number of features and functionalities a mobile app supports, the more extensive and complex its codebase will be. Even designing the simplest features requires a lot of coding; hence it’s entirely predictable that the more complex the feature is, the more complex and lengthier its code will be. APIs resolve this complexity to a great extent by helping the developers add complex but important functionalities in their mobile app development handily. The developers don’t have to design these functionalities; instead, they can integrate respective APIs for such features that are difficult and ineffective to develop. This makes the codebase less cumbersome and more comfortable to read and understand.

5. Increases the Productivity and Efficiency of the App

Mobile apps can be integrated with different sets of APIs such as Whatsapp API, Facebook API, Linkedin API, Twitter API, etc., to help the users share information. These APIs help make the mobile app more efficient, productive, and famous by empowering the users to share the app’s permissible content on different channels. This is a very efficient practice as it increases the visibility of your app on other media. If the contents match potential users’ expectations from other channels, it might improve your app’s download rate. This is very helpful for News apps; if the user likes the app’s content and shares the article on other channels, it can attract more users who are impressed by that content.

6. Easier Payments

Payment gateway APIs are the most popular type of APIs that you can find in almost all mobile apps nowadays. These APIs have emerged as the most popular and successful payment method. Mobile app developers can integrate multiple Payment APIs in their apps to help users carry out hassle-free transactions. Paypal API, Square API, Stripe API are some of the popular payment APIs you might have come across on most ecommerce apps. The integration of these payment APIs has made transactions more effortless and less time-consuming.

Wrapping Up

Mobile apps are evolving rapidly; the advent of new technologies and trends play a significant role in making them more creative, productive, and effective. One such trend that has contributed to creating mobile apps more powerful is API integration. APIs reduce development time and the app’s development cost significantly, helping the mobile app enter the market more early. All the benefits listed above highlight the importance of API integration in mobile app development. API integration allows mobile app developers to make more creative and productive apps with a little coding. Hence mobile app developers should use APIs to power their apps with such functionalities that are difficult to develop.

Author Bio

Hi There, I am Shaun Williams, a content writer with Goodfirms, a research platform for Cloud Computing, Ecommerce companies, Translation services companies, among many others. I enjoy communicating ideas and knowledge creatively and also ensure that the readers never suffer from boredom while reading my posts.

What Are The Benefits of Online Learning?

The pandemic sure has caused a lot of negative things from health to even our country’s economy. But on the brighter side, it made us see more alternatives to our usual activities, such as forcing us to work and study from home.

However, many people are still skeptical about the benefits of it, particularly studying online. If you’re one who’s also dubious, here are some advantages of online classes that will help you decide.

Cost

One of the first things that most of us often check before enrolling in a school or university is their rates. Fortunately, online schools are more affordable. This is because academic institutions don’t usually need to produce physical learning materials that cost them more.

Since classes take place online, this means they don’t have to pay for their rent. Plus, they’re able to save more on bills and other miscellaneous fees. Compared to the traditional schools or universities, a student will likely spend only between $100 and $400 per credit hour on average for online courses.

Traditional schools, on the other hand, need to produce more physical learning materials. They also need a budget for rents, bills, and maintenance of their buildings. Hence, their rates cost more.

Efficacy

Many are also skeptical about online classes because they’re doubtful of their efficacy. But apparently, a study shows that it’s just as effective as traditional classes.

However, there’s a chance that it could be more effective. This is because online classes are more engaging. Plus, a student has more ways to ask his queries that will help his studies if he’s too shy to ask during class.

Safety

If you’re concerned about your safety against the pandemic, online classes sure are a great option as it offers no limits when it comes to location. The lesser interaction and contact with other people, the lesser the chance you’ll be exposed to the SARS-CoV2 virus.

Another good news is that you or your child is also safe from abuse in schools. Abuse can also happen in school. Online classes, however, helps in preventing it from happening as you’re safe from anyone you may do you wrong in school.

Schedule

Traditional schools have a set schedule. A typical day in a traditional school usually starts around 7 AM and ends around 3 PM.

But online classes are different. Sure, some schools also have a set schedule for online classes but you’re more free to do other things during class, depending on your instructor’s classroom rules. You can even attend your online class while you’re away for a vacation.

Some schools online even allow their students to choose their schedules based on their availability. This works well, especially if you’re a working student.

This kind of schedule also allows you to enjoy a study-life balance. You have more time to spend with your family or yourself, which helps make you grow.

Online classes sure can be daunting as we’re not all used to this setup. Many of us are still adjusting to it so it’s normal to feel skeptical about it but it’s something worth considering.

Download the Uproad App to Pay Your Tolls on Time

Drive on toll roads without a toll transponder and avoid toll agency fines.

The number of toll roads in the US is quite significant. Usually, you have two toll payment options – using a transponder or waiting for that paper bill coming in the mail. Getting a toll agency violation notice because of a dead transponder battery or simply because you forgot to send a payment is not fun. We’ve all been there.

With Uproad, you can automate your toll road payments and drive stress-free (every time!)

Whenever you enter a toll road, you’ll get a notification on your smartphone. The app works in the background and is well-optimized, so it doesn’t affect your phone battery usage.

Once the tolling agency posts charges to your account, Uproad will pay the bill automatically using funds on your account balance. To make sure you never forget to top up your account balance, use Autopay mode, and the app will make sure your balance never goes below a certain amount. But you can also use the Manual mode and pay every toll by yourself if you first want to review every transaction in detail.

Uproad supports PayPal, Venmo, Credit, and Debit cards. They charge a small transaction fee for every toll payment, but frequent toll road drivers can simply get the $19.99 Premium yearly membership to enjoy a lower transaction fee.

To estimate your expenses before you hit the road, you can use a built-in calculator. The app also lets you review your spending for a specific period and separate your business/personal expenses.  

You can ask any question using the app’s chat interface and receive quick responses from their support team. And if you want to dispute the charges, their support agents will help you sort this out with a tolling agency as well.

Uproad is free and available for download on App Store and Google Play Market. You can have up to ten vehicles linked to your Uproad account. Usually, newly added cars are activated overnight, so you’ll be able to drive the next day! So yeah, no need to avoid unfamiliar toll roads anymore. Uproad ensures transparency on every mile of your journey – from the moment you pass the toll point to the moment you pay your toll bill. All of that using just your smartphone.