Running a Shopify store is not an effortless job. During this process, store owners might constantly seek answers to tons of questions and dilemmas. Is Shopify the perfect platform for your business? Should you sell on marketplaces to maximize your profit? And most importantly, how can your store stand out from the rest and increase sales volume?
This is when Shopify SEO apps come to the rescue. These tools will help your store stand a higher chance of appearing at the top of the search engine result page and thus increase conversion. Besides, it can optimize your website to be more user-friendly, and as a result, you can engage more customers. We also recommend you find the best high risk merchant account for your businesses payment processing solutions in order to best suit you and your customers.
With that being said, though Shopify SEO apps play an important role in the success of your online business, it’s not easy to find a suitable solution for your store. In this article, we will list 5 key elements you should pay heed to when choosing Shopify SEO Apps and recommend the 3 best apps.
Before getting down to the nitty-gritty, let’s take a look at what is SEO and Shopify SEO in particular.
SEO is short for Search Engine Optimization. It is a process of optimizing your website to be more search-engine-friendly and user-friendly. Good SEO will result in higher rankings on search engine result pages (SERPs) and thus drive more organic traffic to your store.
On another note, Shopify SEO is the practice of applying several SEO adjustments to your Shopify online store. This process might involve both written content and images on your front end. You can use Shopify’s built-in features to improve SEO score or rely on Shopify SEO apps to make this process quicker and more efficient.
Now, Google (and other search engines) use hundreds of parameters to determine which pages should appear first onSERPs. These search engines will take several metrics into consideration when calculating your website’s SEO score. These metrics include site speed, time on site, time on page, bounce rate, and other user’s interactions.
Generally speaking, good search engine optimization comes along with a good customer experience when shopping in your store. Therefore, whether you are running on Shopify, Etsy, Amazon, or other eCommerce platforms and marketplaces, it is of much importance to perform search engine optimization to create a better user experience.
A good SEO strategy can be a primary source of traffic coming to your store. Naturally, people are more likely to visit websites listed in the first few pages of Google or Bing. Therefore, with an effective SEO tactic to secure your store a place at the top of SERPs, your store might receive a massive wave of traffic without having to pay a large sum of money for advertisements.
Consequently, more traffic equals more conversion. This means with a huge flow of visitors flocking to your online store, you will have higher chances of turning them into customers. In other words, SEO helps store owners build a strong customer base and thus increase store revenue.
Along with applying several social media tactics, SEO is another good way to increase your brand awareness. As a matter of fact, appearing on the first page of search engines with specific keywords helps customers to link your brand with those terms.
Besides, it also guarantees to improve your brand credibility, as businesses on the first page are often thought to be more trustworthy. The higher your site ranks in the search engines, the more likely your brand will be favorably imprinted in the thoughts of potential clients.
Unlike WordPress, Shopify is a hosted shopping cart platform. It is built towards eCommerce rookies and users with little knowledge of technology. Therefore, when choosing a suitable app or integration for your Shopify store, ease of use should be a top priority.
Fortunately, most Shopify apps are rather easy to use. Everything you need to optimize your online business is already built-in and automated. All you need to do is find an app that offers the feature you need and add it to your Shopify dashboard. Then, you are ready to uncover a wealth of features that these integrations provide.
Cyber security should be a top concern for every e-merchant.
Please be aware that installing applications from unauthorized creators might result in illegal data extraction or information leakage. Additionally, store owners and consumers might get involved in illegal Internet fraud when downloading apps from unreliable sources.
With that being said, whether you are selling on Shopify or Shopify Plus, the Shopify SEO app of your choice should come from an authorized publisher. You can check their credibility by looking up their domain authority or seeing what other customers talk about them.
Running an online business on Shopify is not free. Besides the monthly Shopify pricing, there are several additional fees that you should pay attention to, namely Shopify Payments (with Shop Pay included) and other third-party payment gateways.
As a result, when your store is on a tight budget, pricing is another factor you should take into account.
Fortunately, most Shopify SEO apps on their app store come with a free plan. Nevertheless, if you have a strong financial background, you can upgrade to other paid pricing tiers to make full use of these integrations.
Another factor that you should pay attention to when choosing the suitable Shopify SEO apps is the number of downloads along with its rating.
Indeed, apps with high ratings and good customer reviews are more likely to be credible and trustworthy. They could be the bellwether for your selection of Shopify SEO apps.
Please note that not every application on the Shopify app store is tailored for your website. Therefore, while working with these integrations, there might be some unwanted issues or errors cropping up. In these cases, you will need help from the app’s developers to iron out your problems.
Hence, before installing any integration, it is vital to take a look at all the support you can get from the publisher. You can send them an email request, schedule a call, or visit their website for more information. To see which type of support the app provides, please switch to the Support section in the app introduction on the Shopify app store.
Don’t know which integration should you install? Here are our suggestions of the top Shopify SEO apps that are essential for your online store.
The AVADA SEO: Image Optimizer app is developed by AVADA Commerce. This integration provides tons of automated tools to optimize website images and structure to be most matching to the search engine algorithm. With this solution, building your on-page SEO will be just a breeze.
Image Optimizer offers two pricing tiers, including the free option and a pro plan ($29/month). With these pricing plans, AVADA SEO is suitable for every merchant, whether you are on a shoestring budget or running an enterprise-sized online store.
SEO Booster – SEO Marketing by Secomapp is among the best Shopify SEO apps in the market at the moment. This integration has achieved a fairly impressive rating of 4.8 stars from 2268 e-merchants around the world, with nearly 1900 of them agreeing that SEO Booster deserves the highest score.
The SEO Booster – SEO Marketing app is packed with top-of-the-class features to help you fully optimize your Shopify store. It automatically scans your website, detects every SEO-related issue and problem, then points out how to fix them. You can try these features for free or get access to exclusive attributes by upgrading to higher pricing plans.
Besides AVADA SEO and SEO Booster, Bulk Image Edit ‑ Image SEO is one of the most famous Shopify SEO apps in the market. It scores 4.8 out of 5 stars and it has been loved by over 1700 customers so far. Bulk Image Edit is published by Hextom, a trusted partner of Shopify with a collection of 13 apps on the Shopify app store.
As its name suggests, Bulk Image Edit focuses more on optimizing the visual content of your website. It allows you to quickly and unlimitedly add alt text to your images, convert pictures from PNG to JPG without using other tools, and resize all product images to the same shape and sizes.
With a flexible pricing plan ranging from $0 to $49.99 per month, the Bulk Image Edit app by Hextom could be the go-to solution for businesses of all sizes.
SEO unveils limitless potential for your Shopify online store. However, choosing the Shopify SEO apps to be your right-hand man is not a simple and effortless task. In this article, we have gathered several factors that should not be neglected when selecting the best fit for your store. We hope that this guide will assist you in finding the best SEO solutions to increase traffic and boost your sales.