In today’s social media-driven world, businesses need to be active on various platforms in order to build brand awareness and drive sales. While there are certainly many various types of content that can be shared on social media, one of the most effective is videos. Videos are engaging, easy to consume, and can be very shareable. If you’re not utilizing video as part of your marketing strategy, you’re missing out on a huge opportunity to reach a wider audience, boost your profits, and grow your business.
Not sure where to start? Here are 8 video marketing tips to get you on your way:
Keep it Short
While there is no definitive answer to the question of how long a social media video should be, there are a few general guidelines that businesses should keep in mind. First and foremost, it’s important to remember that people have short attention spans, especially when they are scrolling through their social media feeds. As such, videos that are too long are likely to lose viewers before they reach the end. Additionally, videos that are on the shorter side are more likely to be shared than longer ones, and they’re also more likely to be viewed on mobile devices, which have small screens and limited bandwidth. For these reasons, it’s generally advisable to keep social media videos under two minutes, but preferably between 30 and 60 seconds. Of course, there are always a couple of exceptions to this rule, but in general, shorter is better when it comes to social media videos.
Be Creative With Your Content
Creativity is key. People are constantly bombarded with content, and if you want your videos to stand out, you need to get creative. Unusual or unexpected video content is more likely to grab attention and be shared, so think a little outside the box when brainstorming ideas. Also, keep in mind that humor is often a winning formula – everybody loves to laugh, so if you can make your viewers smile, you’re more likely to make a lasting impression. Of course, being creative doesn’t mean being crass or insensitive. Your videos should always be respectful and professional. But don’t be afraid to take risks – a little creativity can go a long way towards helping you and your business stand out from the others.
Use Relevant Keywords and Tags
You also should make sure that your videos are properly tagged and use relevant keywords. Keywords are the terms that people search for when they’re looking for videos like yours. By using the appropriate keywords, you can ensure that your video appears in the top results for relevant searches. In addition, you should also use tags to categorize your video. This helps the YouTube algorithm to suggest your video to users who are watching similar videos. As a result, using relevant keywords and tags is essential if you want to grow your business using social media videos.
Share and Promote Your Videos Across All of Your Social Channels
One way to ensure that your content is seen by potential customers is to promote your videos across multiple social media channels. By posting links to your videos on Facebook, Twitter, TikTok, and Instagram, you can reach a larger audience and increase the chances that your content will be seen by potential customers. In addition, promoting your videos across multiple channels will help to boost your search engine rankings, making it far easier for new customers to find your business when they are searching for products or services online.
Use Royalty-Free Music
When creating YouTube videos for your brand, it’s important to use royalty-free or non-copyrighted music to avoid any legal issues. Royalty free music is music that can be used without paying any royalties, and it can be a unique way to add a professional touch to your videos. Non copyrighted music is music that is not protected by copyright law and can be used freely. While both types of music can be used without fear of legal repercussions, royalty-free music is often of a higher quality and can provide a more polished look for your videos. In short, using royalty-free or non-copyright music in your social media videos is a smart way to avoid any legal issues and create videos that will help you stand out from the competition.
Collaborate With Other Businesses
When businesses come together to create content, they can share resources, ideas, and audiences. This can help create a more diverse and dynamic video portfolio while also saving time and money. Furthermore, collaborating with other businesses can help build relationships and foster a sense of community. These connections can be valuable not only in terms of creating new opportunities for joint ventures and marketing but also in terms of networking and advice-sharing.
Host Contests or Giveaways
Giveaways and contests are a great way to grow your business on social media. They increase engagement by giving followers a reason to interact with your content and share it with their friends. Contests can also create a sense of community around your brand, which can lead to loyalty and repeat customers. Furthermore, giveaways and contests can help you reach new audiences by tapping into the social networks of your participants. And finally, they provide an opportunity for you to showcase your products or services in a fun and positive light.
Add Captions or Subtitles
In a recent study, it was found that nearly 85% of Facebook users watch videos without sound. That statistic should come as no surprise- we live in a world where people are constantly on the go, and it’s not always easy to stop and watch a video with the sound turned on. As a result, if you’re using social media to promote your business, it’s essential to add captions and subtitles to your videos. This will ensure that your message is getting across, even if people are watching without sound. In addition, adding captions and subtitles can help to improve the SEO of your video, making it more likely to show up in search results.
The Bottom Line
Video should be an integral part of every business’s marketing strategy. By following the tips above, you can create engaging video content that will help you reach a wider audience, boost profits, and help to grow your business. Not every strategy will be the same for every business, so choose what combination of methods will work best for you.