8 Great Tips on How to Organize Your Business Calls

Business phone calls are daily bread to every company, big or small. After all, businesses need to interact with their customers and partners; otherwise, they’ll miss opportunities and eventually fail to grow and prosper. That’s why an effective communication channel is necessary for this line of work.

Reliable services, such as Weave phone systems, can help you make your business calls more organized by improving customer service, reducing pressure on you and your employees, facilitating workflow, and promoting the growth of your company. It also helps you reduce performance costs over time. If you don’t have a phone system yet, consider getting one as soon as possible.

However, there’s much more to business calls than meets the eye. A phone and an answering machine are not enough! Fortunately, there are many strategies and smart solutions that will facilitate this important activity.

If you want to learn how to make your business communication more efficient, using a single cloud PBX communication service that unifies business phones, video conferencing, texting and collaboration under a single phone number is your best option.

Keep reading to learn why an effective communication solution is indispensable for your business.

Invest in a Reliable Phone System

Proper communication is key to every successful transaction, agreement, and business activity. A day at an office can turn into chaos if the communication channel is disrupted and there’s nothing to keep it in order. Fortunately, there’s an excellent solution – a business phone system based on SendMyCall Virtual PBX.

Prioritize Your Calls

Big and small companies deal with clients, partners, and other people on a daily basis. If you want your business calls to be organized, you need to figure out who needs your attention first.

Some business operations won’t happen until you resolve an issue with other partners. A good rule of thumb is to keep a schedule and note down people and places that require a phone call from you. Then, start making calls from the most to least urgent.

Keep Track of Your Business Calls

In every company, employees must know who’s responsible for each task. If you work with multiple clients and need to make several phone calls every day, you should specify who takes care of which ones. To improve the communication channel, you may consider creating a system where you’ll keep track of all the calls you and your employees make. This way, you’ll be able to oversee progress, analyze results, and delegate tasks.

Keep a Message Pad Nearby

You know how it is with clients and business partners – they all have thoughts, opinions, questions, and ideas they want to share and hear your response. A message pad is a great tool that will keep you focused during a call, help you organize your thoughts, and allow you to note down important remarks you can use for reference later on. Sometimes the old-school pen and paper method is the best and beats digital notebooks hands down.

Remember About Phone Etiquette

Making and answering phone calls can be challenging – not everyone knows how to do it in a professional manner. However, you need to be sure that you and your employees can communicate with your clients effectively. For that, you must be familiar with the phone etiquette.

Here are some of the best practices you should follow:

  • Be prepared for each conversation
  • Answer promptly
  • Announce yourself
  • Stick to your agenda
  • Be an active listener
  • Be mindful of your tone
  • Recap your conversation
  • End the call on a professional note

Send a Follow-Up Email

When you’re finally done talking on the phone, you can sigh with relief and go about your day. However, if you managed to take notes in your trusty message pad, you may realize your job is not done just yet. Many important decisions and things happen over a call. Your client may have a specific request or come up with a question or an issue that requires you to do some research and prepare an elaborated written response. As such, you should send a follow-up email containing the most important points and information, as well as declarations of your future actions.

Don’t Forget About Time Management

All of the tips mentioned above will help you organize your business calls. However, you shouldn’t forget about another essential aspect of this activity – time management. You can delegate the tasks, have the best phone system available on the market, and multiple clients who need your services, but all that will be for naught if you lose track of time.

You need to know when to make your phone calls, who needs your attention first, and how much time you can spend talking on the phone. The best thing you can do is to be prepared before you dial a number. Make sure you know what needs to be discussed and what kind of questions may appear. Having a document with frequently asked questions and answers can speed up the process – feel free to come up with one if it applies to your line of business. Additionally, answer in a timely manner, be precise, and keep your calls short. After all, you don’t want to make people think that your phone call could just as well be an email.

The Bottom Line

Business calls are a crucial part of every company’s usual functioning. Not a day goes by without phone calls, emails, and messages. You need to communicate effectively with your clients and business partners – otherwise, you’ll never get the results you hope for.

There are some strategies that will make this task go easier. In this case, proper management is key, and an efficient phone system can work wonders in your company. Hopefully, the tips mentioned above will help you organize your business calls better. Feel free to implement the changes in any areas you think need improvement and wait to see the results.

How to Get a Security Certificate for Your Website

Many security measures for your website lead to the best and safest practices for individuals and organizations. We live in a time when cyber crimes are rapidly increasing and developing with every passing day, and assuming various forms.

It is no longer only the responsibility of large corporations to maximize their security measures, as cybercriminals have shown they are prepared to attack any potential victim with sensitive information. This means anyone with valuable data or intellectual property stored online could be vulnerable to attacks.

One security measure that can be taken is the use of a security certificate for your website. Security is a valuable asset that will help in the growth of your web project. Security certificates may be an attractive feature for your customers, clients, and partners. SSL certificates can also secure payments, reduce cyber risks, and increase your search engine ranking.

Another way that you can generate interest in your web project is by optimizing your content to meet the demands of search engines. Check this guide to SEO for the best way to approach search engine optimization.

What Are Security Certificates?

Some websites are made more secure with an extension to the Hypertext Transfer Protocol, whereby the HTTP protocol becomes HTTPS. The extra S stands for secure, and it means that the data exchanged on these websites is encrypted.

To obtain an HTTPS connection, you need a Secure Sockets Layer (SSL) or a Transport Layer Security (TLS) certificate. These certificates enable a secure connection through an encryption process.

SSL and TLS certificates use cryptographic key pairs to connect the identities of websites and companies through digital documents called X.509 certificates. For each key pair, there is a private key that is kept secure and a public key that is widely distributed.

The public key can be used to encrypt messages that require the private key for decryption. The person that holds the private key can use it to sign digital documents, including web pages, which can be verified by anyone with the public key. 

The standard encryption of these certificates uses 256-bit strength and 2048-bit RSA key. SSL and TLS certificates are compatible with almost every major browser and device. It is usually possible to obtain an unlimited server license, which means you can install it on multiple servers.

SSL and TLS certificates need to be signed by certificate authorities (CAs) that are widely recognized and trusted. CAs need to be accepted by client software, which includes operating systems and web browsers, and they must be subject to frequent and thorough audits. Popular CAs include Symantec, DigiCert, RapidSSLonline, and SSL.com.

How to Obtain a Security Certificate for Your Website

It is relatively easy to obtain an SSL certificate for a web project, and there are certain steps that need to be followed.

Decide the Type of Certificate You Intend to Use

It is more common now to use TLS certificates, the upgraded version of SSL certificates. However, as more people are familiar with the term ‘SSL,’ it is often used to refer to those which are technically TLS certificates.

There are three categories that SSL certificates are divided into based on the validation process.

  • Domain Validated (DV): This is a low form of verification that only proves you own the domain for the website for which you need a security certificate. These certificates are more affordable and only take a few minutes to be issued.           
  • Organization Validated (OV): For this type of verification, you also need to prove details of your organization and a local presence, verified by a phone call. OV is more expensive, and it can take up to three days to be issued.
  • Extended Validated (EV): This validation requires DV and OV validations to have been completed. It is a more rigorous process that requires companies to have been in operation for a minimum of three years, and it is not available to individual users.

Obtain a Certificate Signing Request (CSR)

It is an application holding the details of the domain to be certified. After completing the CSR, your certification authority (CA) will send you a confirmation email. Provided that your request is legitimate, it will be validated, and your CA will issue your SSL certificate.

Install Your Digital Certificate on Your Server

This is usually a straightforward process. You can obtain a step-by-step guide from the relevant server. You can use an SSL checker tool to ensure the certificate has been correctly installed on the server.

Buying an SSL certificate is a wise security measure to take for any organization that is running a website. You can obtain one quite easily and quickly. It is always a good decision to improve your cyber defenses and reputation with a recognized security certificate.

How to Choose Your Stocks: The Beginner’s Guide

If you’re thinking of spending money on assets now so that you can strengthen your wealth portfolio in the future, there are a lot of great ways to get started. You can experiment with different currencies, look into opportunities with real-estate and bonds, or you can go for the most common option with stocks.

Today, we’re going to be focusing on that last option. Stocks are often the go-to pick for many beginners who aren’t sure where they should be investing their money for long-term growth. It’s often easier than you’d think to find a company that you’re interested in and agree to take on a share for a certain price. However, before you dive too deep into this landscape, or experiment with day trading, you need to learn how to choose stocks.

Finding the Right Opportunities

If you’re looking for some excellent beginner-friendly investment ideas, make sure that you don’t take anyone else’s advice too much to heart. You still need to make decisions on your own, which means doing your due diligence and performing plenty of research before you spend any cash. Ultimately, figuring out how to succeed in this ever-changing market is a process that takes time and practice. The good news is that there are a few golden rules which might help to guide you when you’re in the initial stages of building a portfolio. These are:

  • Always diversify as much as you can
  • Make sure you invest in companies and industries that you understand
  • Don’t do too much too fast
  • Avoid high-volatility and risky stocks (like penny stocks)
  • Learn the basics of evaluating your options, and commit to constant learning

It is a good idea to get advice from one of the many online investing resources such as Investment Honey. While you shouldn’t just blindly follow their advice, it will give you a good starting point to research further.

Remember, that first point is crucial not just when you’re building a much larger portfolio over time, but when you’re first getting started too. You need a variety of different kinds of shares and assets in your portfolio, as this will help you to hedge your bets against any losses. Just remember that diversification doesn’t mean jumping into asset types that you’re not comfortable with, or businesses that you don’t understand.

Take it Slow

As exciting as it might be to jump into the fast-paced world of the stock market and start exploring the options available to you, it’s important not to move too quickly. Remember that flashy stocks aren’t always the best way to build wealth, and high-volatility options can be dangerous when you’re not experienced enough to respond to the ups and downs of the industry.

If you’re brand-new in this space, it’s usually a good idea to create a foundation for your portfolio based on established businesses that you’re comfortable with. If you want to look at individual stocks, familiarize yourself with some of the best ways to evaluate them, and remember to keep yourself open to ongoing education as you continue working on your portfolio. Even the best, most successful financial experts in the world don’t think that they know everything. Making sure that you’re always ready to learn and adapt is crucial.

How Your Small Business Can Benefit From Using the Best VPN

VPN or the Virtual Private Network provides its users a secure connection to another server then to the world wide web. It gives its users a sense of anonymity on the seemingly safe but hostile world wide web and secures their data and browsing activity. But how can small businesses benefit from this service? Let’s find out.

What makes a VPN service the best?

The best VPN services are those that can do so much more than absolute anonymity, mask your location, secure your data, and safeguard your internet browsing activities. As per Observer.com, here is a list of the best VPN services, which are handpicked for their speed, iron-clad security, and surfing capabilities. Search online and read reviews so you will know if the VPN service is reliable in protecting you or your small business.

How can small businesses benefit from the best VPN services?

The capabilities of a VPN service are varied but they all have a universal goal, to protect its users from unscrupulous individuals who just want to wreak havoc or take advantage of the weakness of the internet framework. Small businesses can benefit from this protection. But how? Here are some ways where the choosing a VPN service can help you with managing your growing business.

Enhanced Online Security

Poor IT infrastructure is what makes an individual vulnerable to hackers, malware, and viruses on the world wide web. However, building a robust internet framework would need not only financial capability but a handful of IT experts. And this cannot be afforded yet by small businesses. By subscribing to a monthly VPN service for your online transactions, you can better protect your data and your consumers’.

Every hack starts with knowing the details of your IP address. And VPN secures your computer by masking or changing your IP which makes it impossible to harm or harvest data from your device. The same VPN IP address is being used by other users as well who avail of the service. So your device cannot be traced. It is in this scheme that you get some kind of anonymity when doing transactions online.

Access Public Networks Safely

Public wifis are what in the IT world is known as an unsecured connection. This is because everybody can use it and there are no protections afforded to the individual. When you are on a business trip, it would be inevitable to use the hotel or cafe’s wireless internet. The best VPNs can safeguard your data and transactions without having to log on to your device at home. 

Most public Wi-Fis are home to hackers that are after your sensitive data such as your name, address, birthday, and passwords for your email and others. This happens because when you log in to the public network, they get to snoop and see what you’re doing remotely. They may not be seeing your face but they can read through the jumble of codes and protocols. 

Remote Access

Another cool feature of the best VPN services is that it can give you remote access to your data and files in the office when you’re traveling. This is possible because your IT guy can store all your company’s software, files, and other data on one data center where everybody that has been given authorization can use all the programs and files on that data center. If you have a personal VPN service, then your IT personnel need not spend a hefty amount on your networking gear. And you can work anywhere, anytime with enough internet security for your device and your data.

No-Fuss Set Up

VPN services don’t need cables and what-nots to operate and give you internet security and safeguard your information. It only needs a stable internet connection. When using a VPN service the first time, it can be mind-boggling because of the almost alien terms and protocols. But fear not. Most VPN services nowadays offer a virtual setup, where you just log in your details and it does all the work for you. What you only need to do is wait and press “Enter”, “Enter”, “I agree”, and “Okay” and you’re all set. 

Since VPN has been launched to the public for quite some time now, its interfaces have gotten better. Letting anyone who is not really well-versed in internet network setup use the service in a breeze.

These are just the three benefits that the best VPN service can give you. Others include giving you access to websites that are otherwise censored in countries like China and mask your current location. All these can help in making sure that you are well protected when on the world wide web with less money to spend.

4 Reasons Payroll Software Supports Scaling Your Business

Are you still processing payroll manually? Do you use software only to track employee hours through a time clock? When you process payroll manually, you’ll certainly come to understand the process inside and out and hone your payroll processing skills. However, payroll skills won’t help you scale your business. 

If you’ve got 5 or fewer employees, you’ll survive with manual payroll for a while. However, to scale and grow your business, you’ll need to start using payroll software

1. Scaling your business requires simplifying processes and systems

Scaling a business requires simplifying operational processes and there’s nothing simple about a manual payroll process. It takes an incredible amount of time to manually calculate wages, overtime, and taxes, not to mention the lengthy process of cutting, signing, and delivering checks by hand. 

If you offer 401(k)s, benefits, commissions, bonuses, sick pay, vacation time, or retirement plans, you’re looking at a full-time job just processing payroll. When all your time is tied up, you’ll never scale your business.

Payroll software simplifies, automates, and streamlines virtually the entire payroll process. You can even get software that comes with advanced features that make life easier for you and your employees.

For instance, Paylocity allows your employees to access a portion of their earned wages before payday. You can also monitor metrics and trends through a visual dashboard to make better hiring and budgeting decisions.

To make the right business decisions, you need access to the depth of insights only software can provide.

2. Payroll software eliminates careless mistakes

Careless mistakes are all too easy to make when crunching numbers by hand. Pushing just one wrong button on your calculator or misreading a number on a piece of paper can have devastating consequences. You might pay an employee or vendor too much or too little, withhold the wrong amount of tax, or misrepresent your available cash flow and overspend. 

Using a paystub creator eliminates the majority of oversights and careless mistakes.

Integrating advanced payroll management software streamlines these operations further, ensuring accuracy and compliance across all financial transactions.

As long as the data is entered into the system correctly, the risk for mistakes is greatly reduced. With an automated payroll system, the majority of data will be retrieved directly from time clocks, electronic W2 forms, and standard settings. 

3. Payroll software makes it easier to open new locations

When your goal is to open new locations or sell franchises, you’ll need all the time you can get. Using payroll software will free up your time so you can get your new locations up and running. 

When you find good payroll software, you can also recommend that your franchisees use that same software to help them streamline operations. After all, when they succeed, you succeed. However, just make sure you don’t require your franchisees to use specific software or you risk creating an employer-employee relationship. Global Franchise Magazine explains this in detail and shares why it’s a good idea to simply “strongly recommend” specific payroll software and HR tools rather than require their use.

4. Payroll software creates consistency that keeps employees happy

Maybe you don’t make payroll mistakes all the time, but only every few pay periods. The moment those mistakes start to inconvenience your employees, they’re going to look for another job. 

For instance, say you have to short a future paycheck because you overpaid on a current check. Employees will generally be forgiving if this happens once. However, additional issues will be met with frustration. When small mistakes become a pattern, employees won’t stick around.

Consistency is a critical requirement for scaling your business and applies to every system and every aspect of your business. Creating consistency around your payroll practices is necessary to keep employees from getting frustrated and getting a job with your competitors. 

You don’t want to lose your best employees when you’re trying to scale your business. Dealing with turnover, interviews, on-boarding, and training will take your attention away from scaling your business.

Scaling your business requires a commitment to simplicity

Complex systems don’t scale easily. Processing payroll manually is a complex system. If you scale your business with a manual payroll process in place, you’ll multiply your payroll workload each time you grow a little bit. As you start forming new partnerships, you’ll increase the complexity as well. 

Hanging onto a manual payroll system will hold you back in your efforts to scale. Using payroll software will reduce complexity, increase simplicity, and create the foundation for smooth scaling.

What You Should Know About Modern Automation

You have probably heard people talking about modern automation numerous times. Maybe you have an idea what it’s all about or maybe you do not. If by chance you do not know, you should try to research more as it has affected many aspects of human lives.

When you hear about modern automation, you should think about a self-governing system consisting of machines that perform different tasks. A series of programmed commands are what guide this system to do what is supposed to do and execute the needed results. This is why computers have been the center of modern automation.

Now that you have read a few details about modern automation, you are maybe thinking about applying it in your factory or industry. There is a lot more that you need to know before applying it. Below is a discussion of some of the things concerning modern automation that you need to know.

1. Modern Automation Increases Productivity

With modern automation, control systems, information technology and machines are used to increase productivity during the production of goods and service delivery. Also, they increase the efficiency as well as the speed of the tasks performed. The machines perform a lot of work within a short time. Besides, they carry some tasks that human beings cannot perform.

2. Modern Automation Lowers Production Costs

Some of the big automated machines perform tasks that should be performed by many people. Imagine buying such a machine and doing away with the many people that perform the task that it is supposed to perform. You will definitely save a lot of money and achieve economies of scale.

For example, with automated panel assembly, only a few workers are needed to operate the machines as compared to a large workforce required for manual panel assembly. Further cost savings can be seen through reduced human error and increased efficiency.

3. Modern Automation Can Be Applied In Economic And In Everyday Activities

Industries can buy different machines and use them to perform different industrial processes. For instance, if you are in the pharmaceutical industry, you can buy a bagging machine for packaging drugs in small bags. You can know more about these machines by looking at an automated bagging machines website. This type of machine can also be used in cosmetic industries for packaging cosmetics in small sachets.

Have you ever thought about how a dishwasher or a washing machine operates? These are examples of applications of modern automation in everyday activities. Washing machines and dishwashers are programmed to wash clothes and dishes respectively according to the instructions given by the user.

4. Technologies Have Developed Out Of Modern Automation

Think about robotic technologies. These technologies were developed in an attempt to replace human labor with machines. They involved the designing, construction, and the use of robots to perform different tasks. Robots are now used to perform tasks in environments that can be hazardous to human beings. Also, people prefer to use them where repetitive work has to be done since human beings are likely to get bored with doing the same things all the time.

Robots are used in the motor vehicle industry to move automobile body parts during assembling. Also, they are used for loading and unloading different things during production in many industries. A lot of industries have replaced human labor with robots because when programmed well, they are able to repeatedly do the same activities perfectly.

5. For You To Experience The Advantages Of Modern Automation, You Need To Maintain Your Machines

For a machine to serve you well, it needs to be kept in working order. Do not start looking for maintenance services when your machines break down. Rather, have them checked regularly to ensure that they are in good working condition.

6. With Modern Automation, Good Quality Products Can Be Developed 

A lot of people associate good quality products with human labor. However, this is not always the case. With human labor, products that vary are likely to be developed since it is hard for human beings to repeat the exact things that they have done. However, with machines this is possible. This is why a lot of consistency in the quality of products produced will be noticed when machines are used during production.

7. Modern Automation Has Led To The Efficient Use Of Raw Materials

With modern automation, industrial processes are better controlled. This means that the raw materials to be used in different industrial processes are known and can be controlled. Where will the misuse of raw materials come from when raw materials are efficiently used?

Imagine how the world would be like if machines were not in existence and every task had to be performed by human beings. Modern automation has made work easier in many places. For instance, people use machines to perform different tasks in industries. Robots have come to existence due to this and are now used in many industrial applications.

Why Email Marketing Is Effective At Driving People To Your Website

Many dismiss email marketing as something that worked in the past and which people tire of quickly, eventually unsubscribing from your list. However, nothing is further from the truth. For every $1 that you spend on email marketing, it is projected that you’ll get a $42 return on investment (ROI). In addition to this, 81% of small businesses rely on email marketing as their primary customer acquisition method.

In this article, we’ll give you some pointers on how you can use email marketing to the best of its advantage in your business.

Grow Your Email List

Firstly, to be successful at email marketing, you need to have an email list. This is not just any old list of email addresses. This needs to be a targeted list of people interested in what your company has to offer so that when you send through your monthly newsletter or sales promotions, they won’t unsubscribe.

Moreover, to increase the efficiency of your email marketing campaigns, you should increase email deliverability using an SPF checker and follow the necessary email security steps.

In addition to this, you need to make sure that your list is well segmented so that you send promotions, which are relevant to a specific set of people, to these individuals and not others. For example, if you’re a clothing retailer which sells both men’s and women’s clothing, if you have a promotion on your ladies’ range you don’t want to send this mailer to your entire database – you would want to send these mailers to just the women on your list.

Optimize For Mobile

With more and more people reading emails and surfing the Internet on their phones, you need to provide your readers with emails that they can easily read on their mobile devices.

Most bulk email-sending services have the option for you to see how your email will look on both mobile and desktop so you can make sure that you are happy with how it will look to both sets of audiences.

Design Your Content Well

If you want to get the most out of your email marketing efforts, you need to design your content well.

To promote click-throughs to your website, don’t give too much information in your email. Rather, craft your content in such a way that it piques the interest of your readers and want to click through to your website to find out more information.

Use Social Media To Extend Your Reach

Give your email additional legs by sharing it on social media. There may be people on your social channels who aren’t necessarily on your list. By making the email publicly available, you’re increasing the reach of your communications and are possibly even gaining new subscribers for your emails.

Analyze Your Analytics

It’s one thing to send out emails, but you need to measure how well/poorly they performed and use that information to make changes to your next send to achieve better results. Just like when playing right here, you want to measure your success in money.

When you’ve mastered the basics of email marketing, make sure that you’re consistent with sending out your communications so that your readers will look forward to your emails.

Why You Can’t Ignore Mobile Marketing

In the seven years between 2013 and 2019, worldwide mobile traffic increased by 222%. In the third quarter of 2020, traffic from mobile devices generated 50.81% of global Internet traffic, and mobile tech trends continued to skyrocket. From these stats, you can see that traffic originating from mobile devices is on the rise. For marketers as well as business owners, this means that it is necessary to make sure that people who access your website from their smartphone or tablet have the same experience as a person who is accessing your site from a laptop or desktop.

People Prefer To Shop Online

Online shopping has been around for several years. However, over the past year, it has gained popularity and has become the norm rather than the exception.

While the first generation of online shoppers would prefer accessing the eCommerce sites from their PCs, now people prefer to shop using their smartphone or tablet. They expect to be able to make their purchases via an app as this provides a seamless, mobile-friendly experience as opposed to having to access the shop’s desktop site.

The Mobile Device Is The New Shop Assistant

Consumers nowadays are informed and thoroughly research what they want to buy before they even set foot in a shop. Also, they will prefer to use their smartphones to assist them in making purchasing decisions instead of asking a shop assistant. In fact, studies reveal that 84% of in-store shoppers use their mobile devices when making a purchase.

With most shoppers having their mobile device at close range while in malls, this provides a great opportunity for other shops in the center to serve notifications to people’s phones based on their preferences and where they’ve shopped before.

People Want Easy Answers

When researching products and/or services that they want to purchase, people don’t want to have to work and want to find the easiest solution in the least amount of time. Taking out a smartphone from a handbag or pocket and quickly typing in a search query is simpler than going to a laptop, which is why this is the preferred method of looking for things that they need.

Mobile Marketing Trends For 2021

If you would like to succeed in mobile marketing in 2021, there are some trends that you can’t ignore.

Optimize Videos

For several years, video marketing has consistently been the most effective traffic source, especially on mobile devices. This year, it projected that over 75% of mobile traffic will come from videos so this is a good option to invest in.

Mobile Advertising

Mobile advertising is set to generate far more click-throughs than ‘normal’ digital advertising. This means that you should be putting together a budget for this in your overall marketing plan.

Invest In A Mobile App

As we mentioned earlier in this article, more and more people prefer to shop via their mobile devices and want apps to help them facilitate this process. They also use apps for just about everything, to watch movies and chat to friends via popular apps. If you have eCommerce as part of your sales strategy, you need to consider investing in an app seriously too.

What Are The Best Social Media Channels To Market Your Business On?

In 2020, there were over 3.6 billion people worldwide who were using social media. This number is likely to reach almost 4.41 billion in 2025 and will probably climb exponentially after this. These figures make social media usage the most popular reason why people go online.

With an ever-growing population of people being dedicated to social media networks, you cannot afford for your business not to be on social media. However, with so many marketing choices available, it can be difficult to choose which network is right for your organization.

We must caution against trying to have an active presence on all social media channels as, to be successful, it is necessary for you to keep up an active presence on all of them. If you spread yourself too thin, you could end up neglecting them, and getting stressed out. This is a risky spot to be in as a neglected feed could show consumers that your business is no longer active. So, rather choose two or three social media networks that you want to invest your time and energy in.

Here are a handful of the available social media networks and will show you what they are best suited to showcasing.

Yelp

If you have a brick-and-mortar business, you may want to consider putting up a profile on Yelp. This is a directory of businesses that you can browse based on your current location or a location that you set manually. On each business’ page you can review the company, which means that people browsing your listing can make an educated decision about choosing you.

YouTube

Whether you own a B2B or B2C business, you need to be creating video content and putting this on YouTube as this is the second-largest search engine next to Google as video marketing is becoming an increasingly useful way of getting your brand out there. Grow your business by growing your channel’s YouTube users. In terms of SEO traction, YouTube offers the maximum traction.

Instagram

This social media platform is driven by pictures that people take and upload to their Instagram pages. With the ability to now upload video content to the platform, Instagram allows your audience to get behind your brand, get invested and follow your every move. This makes it a great platform for you to share your brand.

Pinterest

An often-overlooked social media network is Pinterest. Often thought of as just a platform for people to share their crafting and home improvement ideas, it has become a great way to get content going viral. So, if you have great-quality pictures that display aspects of your product and/or service offering, you should give Pinterest a try.

LinkedIn

LinkedIn is definitely the best platform for business-to-business marketing as it allows you to post professional content about your company’s goals and achievements so that you can generate a conversation with your potential customers. Moreover, based on the latest survey, LinkedIn is the #1 social media channel where IT companies choose to publish content and advertise their services.

If you want to play on this site, just remember its business orientated so you must act accordingly.

Marketing is not an exact science as what may work for one organization may not necessarily work for another. The trick is to try out the platforms you think may work for you and measure the results. If they don’t work, don’t be afraid to stop with what you’re doing and try another platform.

Avoid These Mistakes When Starting Your Business

It’s easy to make mistakes when it comes to starting your own business, especially if it’s your first time. There are a lot of moving parts when it comes to running a small company or even just being self-employed. Of course, one of those mistakes is believing that you won’t make any errors. The idea is not to avoid them—if you tried to do that, you’d also avoid the risk that is inherent to a successful business—but to minimize the ones you do make and bounce back from them with resilience. The common ones listed below can all be avoided.

Neglecting Your Personal Finances

You might think that your personal financial situation is irrelevant when you’re starting a business and that you only need to worry about your business finances. However, this is not the case. Your own finances might be a factor with investors and lenders. If you can pay off any debts before you get started, you should. If not, you might want to look at how to better organize them. For example, you might have several student loans that you can consolidate as a single payment with a private lender. This could also reduce your monthly expenses. Having your personal finances in order also means you have a better idea of how much your business needs to bring in if it is your sole source of income.

Insufficient Planning

If you are not seeking loans or investments, you may think you don’t need a business plan. However, it’s always a good idea to write one even if it is not as extensive as a formal one you would prepare to get others interested in your idea. Writing a business plan forces you to be concrete about your mission, your finances and your marketing. You’ll be better able to anticipate any obstacles that could arise and may see blind spots you did not consider. You may also want to think about whether you might want to hire other people even if you are a sole proprietor. For example, you may want an attorney to look over paperwork or an accountant to assist you with your taxes.

Marketing Errors

Creating a marketing plan should be part of your overall business plan, but it is so important that it should be a consideration all on its own. You need to know who your customer base is and what they want. A particularly common mistake is for people to assume that because their friends and family think their business idea is good, it must be. You need to look beyond your immediate circle. Some market research, including reading some industry literature and doing focus groups or surveys, could help.

Undercharging

People often start out charging too little for their products or services because they are afraid their customers won’t pay for them otherwise. There are a few problems with this approach. One is that customers may think of the product or service as low quality. Another is that it can make it difficult to raise your prices later. When setting your prices, be sure to keep your overhead in mind on top of your pricing.

How to Know Which Type of 3D Printer to Buy

For many years, metallic and plastic objects were often cut from larger stock pieces of material or molded. Throughout the 20thCentury, however, the idea that something could be constructed from zero by simply adding more material started to develop. This, in time, became known as 3D printing. Fast forward to the modern-day and suddenly 3D printers are available on the market for everyone. The problem then becomes, how do you know which type of 3D printer to buy? With such new technology, it can be really hard to know what you are looking for. In this article, we will discuss some of the most important things you need to know when choosing a 3D printer. 

Types of 3D Printing Technology

There are no less than 9 different technologies developed for 3D printing. Printing Atom’s review on the best printers has all types of 3D printing technology listed, however, we are just going to briefly explain the most common 3 types. These are:

FDM – Fused Deposition Modeling

Fused deposition modelling (FDM) is very commonly used in private homes for 3D printing with plastic. It is sometimes known as fused filament fabrication (FFF) due to the way the process works. This kind of 3D printer works by pushing a plastic filament layer-by-layer onto a build platform. Choosing a 3D printer for you depends on what type of work you will be producing as well as how much of it. This means it is very quick and cheap but can result in rough finishes and products that are not very strong.

SLA – Stereolithography

Stereolithography(SLA) is the original 3D printing process. It uses a laser beam controlled by a computer to draw layers of a designed part, usually creating the support structures first, before moving on to the part itself. The laser beam interacts with a liquid thermoset resin to create each layer of your design. Once one layer is complete, the platform shifts down a level and moves to apply the next layer of resin, repeating each layer until the full design is complete. It creates very detailed, strong, and smooth-surfaced finishes.

SLS – Selective Laser Sintering

Selective Laser Sintering (SLS) printers work slightly differently. By melting together two nylon-based powders into a solid plastic as they print, they create durable finishes. They fall somewhere in between SLA and FDM printers as far as finish goes as they create rougher finishes. But, what they may lack in finish, they make up for in durability and strength. These are great for prototyping designs and testing parts.

What Do You Want To Print?

So, now that you’ve understood a little about the three main types of desktop 3D printer, it’s time to figure out which suits you. The first and most important question is; do you know what you want to print? As you can see, there are positives and negatives to each. FDM is much faster but produces rougher and less durable products, while SLS and SLA take longer but increase in durability and finish.

If you plan on printing models or other non-functional parts, maybe FDM is the correct printing process for you. If you are planning on designing parts with more functional purposes, you’d have to consider a more robust 3D printing technology. Some printers will be better for large scale output You may find a different 3d printer for tabletop miniatures.

If you are simply a hobbyist, we recommend you stick to FDM for starters. Knowing what you want to print will inform most of your decision regarding 3D printers.

Open or Closed Frame?

As you may have guessed, 3D printers come in both open and enclosed designs. There are pros and cons to both which can have a big influence on what type you go for. Firstly, let’s discuss enclosed/closed frame printers. One big decider for home printers may be style, and many argue that enclosed printers look much neater than their open counterparts. They can also be much quieter and also produce slightly neater products due to the enclosure keeping drafts or dust out of the printing nozzle. On the flip side, many people prefer an open printer for a few reasons. Firstly, as it is open, you will be able to clearly see the printer’s progress and keep tabs on how your design is coming along. It is also arguably easier to keep clean and work on the printer as it is in action, as well as easier to perform maintenance and upgrades.

Price

It is also worth considering the price. FDM printers can start at a much cheaper value than SLA and SLS, with SLS occupying the highest price point on the scale. FDM and SLA both start quite affordable, so are generally considered good starter printers. Again, it truly depends on what you’d like to print, and how often.

You should now be armed with all the knowledge you need to decide which 3D printer to buy. It’s an enjoyable experience designing in 3D and watching your products come to life. We hope you find a printer you love.

What Google People API means for Apps that Sync Google Calendar with Outlook

In Spring 2020, Google announced that they will shut down Google Contacts v3 API in 2021. The Google Contacts API is the connection a Sync App uses to move Contact Data from Outlook to Google (Gmail) Contacts. Google released the Contacts API in 2006 and v3 around 2012, so it has had a six-year life span typical for Google data APIs.

Google Calendar and Contact Sync with Outlook

Nearly all Apps that Sync Google Calendar with Outlook Calendar include a link for Contact Sync. This sends data from Outlook Contacts to Gmail Contacts. Most people rely on Google Sync to share Contacts and Calendar from their Gmail account and smartphone.

Action Item – If you are using CompanionLink – You may be eligible for a free update for this change. Please check our Google People API Knowledgebase Page.

Microsoft Outlook lacks Google Sync Capability

Microsoft Outlook lacks a two-way sync facility for Google. You can set shared Calendars and Contact lists, but the method is arcane. More commonly, 3rd party apps like CompanionLink for Google provide an easy way of using Outlook and Google together. There are a range of products available, and they have varying capabilities. The critical thing to look for is whether real-time sync is supported. When you make a new appointment on your phone, does it come to Outlook automatically in just a few seconds? Also, are Outlook categories and calendar colors supported.

Google Contact v3 Deprecated

Google Contacts API v3 will shut down on June 15, 2021, five months away at the time of this writing. The Google People API, introduced four years ago, is replacing it. Most developers caution that the Google People API did not work well initially, so hopefully, Google has improved the API since that time.

June 2021 Update: Google has now started throwing the error. The error text is:

Contacts API is being deprecated. Migrate to People API to retain programmatic access to Google Contacts. See https://developers.google.com/people/contacts-api-migration.

Update Needed for Continued Service

Consumers need to be aware that any Google Outlook Sync product created before 2016 lacks support for the People API. Most products did not begin shifting until 2020, when Google announced the older API’s sunset date. A general rule is that if you have not installed a software update in the last four years, you should plan to get an update in 2021.

Here is a List of Google Calendar Sync Apps with status:

In general, most products will be on new revisions to support Google’s API change. If you have a purchased product, and your purchase was more than three years ago, you would be safe to assume an update is available for a reduced price from your vendor. Free and Open Source products (FOSS) will undergo revisions and continue to be a compelling choice for people who can tolerate beta software and do not need tech support.

June 2021 Update – Google has Updated Guidance

Migrate your Contacts API to People API before June 15, 2021, to ensure error-free API calls; API calls will otherwise return 100% errors by December 15, 2021.

Hello Google Cloud Developer,

We are writing to remind you of, as per our initial announcement in August 2020, the deprecation of the Google Contacts API, effective June 15, 2021. All Contacts API clients should migrate to Google People API before that date.

What do I need to know?

Starting June 15, 2021, API calls will begin returning errors at a steadily increasing rate, until the error rate reaches 100% on December 15, 2021, as outlined below:

June 15, 2021 – September 15, 2021: 1% of Google Contacts API calls will return errors
September 15, 2021 – December 15, 2021: 10% of Google Contacts API calls will return errors
December 15, 2021, and onward: 100% of Google Contacts API calls will return errors

What’s changed?

The new People API has the same functionality as the legacy Contacts API for all features, but with a new scope, resulting in the following exceptions for “Other Contacts”:Clients have read-only permissions for “Other Contacts.”
• Since sending mutate or write signals back to “Other Contacts” is not supported, your users will have to add the Other Contact as a My Contact if they wish to update its data fields.
• Only basic contact information for “Other Contacts” can be read through the API (for example, full name, email address, and phone number).

Additionally, the old Contacts scope (https://www.google.com/m8/feeds) provided access to both personal contacts and directory information.

You can learn more in the People API documentation.

Please note that the Domain Shared Contacts API is not affected by these changes.

What do I need to do?

To maintain access to Contact data, you need to migrate all Contacts API calls to People API before June 15, 2021.

With the People API, you will also need to implement new scopes, to ensure error-free API connections. In doing so, you will need to use the appropriate scope, depending on which API feature you wish to access:
• To access personal contacts – https://www.googleapis.com/auth/contacts
• To access other contacts – https://www.googleapis.com/auth/contacts.other.readonly
• To access directory information – https://www.googleapis.com/auth/directory.readonly

Your projects listed below are Contacts API clients and will begin to receive API call errors unless you migrate to People API before June 15, 2021:

If you have any questions or require assistance, please contact Google Workspace support.
Thanks for choosing Google Cloud.

Sincerely,
The Google Developers Team

[xyz-ips snippet=”Reviews-CLG”]

Short Take

Google has a habit of changing their APIs every six years. If it has been a few years since you purchased or installed your Google Outlook Sync App, plan on doing it again in 2021.