What’s the key to building a solid connection with your Instagram community?
The answer isn’t exactly black and white.
Although cultivating a loyal following can benefit your business in the long run, it’s not a simple undertaking. Just like building a bond with people in real life, building online connections takes time and requires trust.
Every one of your followers is a genuine fan who has chosen to openly support you and your career for a variety of reasons. It could be that they adore your product, admire your personality or company culture, and aspire to be a part of a modern corporate success story.
The point is, your followers can become a vital source of support for you. Especially if you respond to their loyalty with attention, involvement, and thanks.
In this article, we will discuss the various unique ways to build long-term, solid connections with your followers on Instagram.
1. Focus on your Target Audience
Community building is at the Crux of igniting connection in any online space. You will see a far deeper sense of devotion from your audience once they cross the bridge from being mere followers to being community members.
Brands that are focused on the community become loved for more than just their products. Instead people start to see them as a statement of identity.
But to achieve this, you need to gather the right people. Thus the question, who is your target audience?
What type of individuals are you trying to sell your products and services to?
Many brands are already on the app selling and dishing out content to their audience. If you’re coming in or trying to optimize your account for better engagement, you have to be highly targeted.
Once you identify them, focus on them. Use hashtags to draw these people from Instagram explore page.
2. Post Relevant Content
Now that you have found your target audience, you need to create content directly related to them. When planning content, select the most relevant for your followers. Simply put, let your customers feel that they get value from your page daily.
Another way to think about content is as a conversation starter. Ideally, your posts should spark comments and conversations. As such, you need to put a lot of effort into ensuring that it achieves this aim.
Don’t expect to connect with anyone if you create low-quality dull stuff that isn’t appealing, has too many words, and isn’t interesting to your audience.
How do you plan your content? What should you include in your posts to make it more engaging? If you’re confused about getting the right ways to get content. Here are some:
Polls allow you to ask your audience questions about anything. You can add this to your stories for your audience to ask and engage.
● Fun Facts
What unknown facts about your industry or product would you like to share? Instagram users love to read something they don’t have knowledge about and this will likely trigger reactions in the comments, or DM. Once in a while, give your audience a fun fact to ruminate on. It’ll keep you in their mind and strengthen your bond.
We all love getting free gifts. To build a strong community with your audience, try to organize giveaways sometimes. One of the best things about hosting giveaways is that it gives you an excuse to collaborate.
Image @halaldesign from Unsplash
Even as little kids, we loved quizzes. We loved competing with others for a prize. Your quizzes may not necessarily involve prizes, but your audience will love to learn a thing or two from the questions and answers.
Ultimately, be creative enough to reach out to your audience in the most natural way. You want to relate with them like friends and get the same energy in return.
3. Show Personality
Nowadays If you’re not being your authentic self, people will easily see through you. Your personality is one of the things that make you unique. And many of your followers are probably waiting to see you showcase more of that.
When you’re feeling bad, it’s fine to fake a smile, but always keep your messages genuine and honest. People prefer to see you share real news updates about yourself and opinions rather than generically releasing cheery commercial content. Being yourself will ensure that you’re getting more Instagram likes from people who truly care about you brand
Also, keep in mind that not everything needs to be revealed. It’s quite acceptable to maintain privacy in certain aspects of your personal life.
4. Interact with your Audience
A happy follower is one who is engaged. Engaging and communicating with your followers from the start is the most critical component of developing a great Instagram community.
Stories are an excellent approach to engage your audience and demonstrate that you value their time spent with you. Send them a direct message or, better yet, repost it to your own account if a member names your brand in their Instagram story.
Let your audience know that behind all the crisp videos and thumb-stopping images is a human. Reply comments, encourage those feeling sad, relate with your fans in the best way possible, and see the magic that follows.
5. Get Your Followers Involved
Making your Instagram followers a part of your posting strategy is a great way to establish community and authenticate your account. Encourage your followers to submit images of themselves using your products.
It’s a good idea to have your own branded hashtag for feed posts, which users can use for their relevant photos. This will compile all of the user-generated content related to your studio into one convenient location. All
The main conclusion is that developing an Instagram community requires work. When done correctly, it requires time and devotion but is extremely beneficial to your marketing efforts.
If building strong connections on Instagram is important to you, apply the various tips in this guide. And thank us later.