How to Find Great Real Estate Investment Deals in Houston

If you’re in the market for investment properties, Houston has some of the most profitable opportunities to be found in the U.S. right now. The housing market in Houston has been hot for a good while, with a 21% year-over-year growth occurring in 2020.

Thus far in 2021, the market has remained plenty hot, but the supply has understandably been dwindling. The reduction in supply has been driven by low interest rates and the high demand for new homes, as well as a recent increase in lumber prices and a labor shortage.

However, lumber prices have most recently begun to drop again, and experts predict they will soon return to normal. So we’re still living in a great time to buy real estate in Houston; if you’re in the market, here’s how to find some great deals.

1. Make offers for properties off the market

You’d be surprised to learn how many people sell their home when it’s off the market. If you find a property you like, it can’t hurt to make an offer.

The worst that can happen is that your offer gets rejected. There’s always a chance your offer might be accepted, however.

When you know what you’re looking for in a hot market with low inventory, sometimes making offers on homes that are off the market is one of the best ways to find your next investment. If you work with a real estate agent, he or she might be able to point you toward homeowners who recently took their home off the market for any number of reasons.

Such people may not require much persuasion to sell, if you make the right offer. If you find an unbeatable deal for an off-market property, but you need to gather funds to close, consider selling an existing property to fund your purchase.

However, under such circumstances, it’s a smart move to avoid putting your property up for sale by yourself just to save money. Instead, partner with a property management company like Green Residential to sell your Houston home for a flat-rate commission fee.

2. Look for luxury homes

When you can get approved for a loan to buy a luxury home, it can be worth the extra expense. Luxury homes in Houston have seen the largest increase in single-family home sales, having risen to 291% as of May 2021.

Home values are nearly always on the rise, but right now they’re climbing more rapidly than usual. You’ll do well by acquiring at least one luxury home before prices escalate even more.

Your investment will grow more valuable over time. If you can swing the mortgage payments, it’s worth considering.

3. Look for “FSBO” signs

Some of the best deals will come from people who want to sell their home without using a real estate agent. It’s harder for the seller, but if they’re desperate to unload the property, they will accept the first reasonable offer that comes their way.

Without a real estate agent to advise the homeowner what he should list the home for, you might get lucky and pay a discounted price on Houston’s hot market. Of course, it could go the other way: A homeowner might be trying to sell his home for more than it’s worth, and without an agent’s coaching, the seller might reject all reasonable offers.

4. Go to showings to meet agents

With the housing market booming in the greater Houston area, you can find showings just about anywhere across the metro area. According to Channel 2 news, one Realtor reported showing 81 homes in 36 hours and receiving 27 offers up to $30,000 above asking price.

That’s a hot market. But you shouldn’t go to showings to make overinflated offers. Go to showings to connect with agents who are tasked with selling an enormous number of houses.

If you’re lucky, you’ll meet an agent with a client just about to put the home on the market – and if your timing is right, you might get first dibs.

5. Drive around to find vacant properties

Find vacant properties by driving around, gathering addresses, and researching them online to see if any are for sale. When you find land for sale, buy it and build a new home.

Although there are exceptions, most families won’t be interested in buying vacant land to build a new home at this time. Under the current situation with the pandemic, most people can’t wait around for a new home to complete construction.

This means there is likely to be more vacant land available for purchase in spite of the low housing inventory.

Buy what you can before home values are too high

Whether the market remains hot or not, home prices will only continue to rise. Buy your next investment before they go sky-high. If the economy slows down, you’ll have income-generating assets that will serve you well through another recession.

Make Your Backyard More Comfortable And Start Enjoying The Outdoors

It doesn’t matter if it’s small or big, backyards are the perfect place to relax and spend some quality time, either alone or with your loved ones. Sometimes, they make the perfect picnic spot, especially if your backyard has an amazing view. But, if your backyard is not an enticing spot for you, you’ll probably have a hard time enjoying your outdoor time. 

There are several reasons why your backyard could be uncomfortable, this could be because your yard is cluttered with old tools, equipment, or junk. Another reason may be that you do not have some of the amenities you need to make your backyard the perfect outdoor spot for you. Whatever the case may be, there are several ways to make your backyard more comfortable and enjoyable. In this article, I will share some top tips to help you make your backyard the ideal getaway spot.

Add Color

You can make your backyard cozy with colorful plants. Choose plants with bright flowers. Place them around your yard. This adds color and life. For your house, add outdoor flower boxes. Pick flowers that match your home’s colors. This will make your house look welcoming. Your backyard will become a lovely spot to relax.

Declutter 

One of the most common reasons why a lot of people avoid their backyards is because there is often so much stuff there that moving around their backyards can be quite a chore. If this sounds like you, then the first and most important thing you should do is clear out the clutter. Get rid of old stuff or junk that might be cluttering up your space. Once the clutter is out, you’ll find that your backyard is more appealing than you imagined.

Prune Trees

If your property is surrounded by a couple of trees, there may be large branches that are hovering over your backyard. This can block the sunlight or pose danger to your home.

If that’s the case, use a chainsaw to cut away some of the branches. If you find the tree has dead branches, too, you can cut those as well. Remember that using a chainsaw requires caution, and it’s important that your tool is well-maintained. Aside from keeping it clean, choose a good oil, too. If your tool has a 2-cycle engine, make sure you’re going for 2-stroke oil options for chainsaws to get optimum performance and smooth operation during the cutting process.

Get A Fire Pit

A fire pit can instantly add warmth to your backyard, especially during winter or on cold nights. Trust me – nothing beats relaxing or cuddling with your partner in your backyard while basking in the cozy warmth of your fire pit on a cold night. To make it even more practical, consider adding a vedskjul (wood shed) nearby to keep your firewood dry and organized.

As per the people behind thefirepitstore.com, the trick is to get a quality fire pit to ensure that it will last a lifetime. The good news is that you’ll find a variety of fire pit models and brands on the market. When using a fire pit, make sure it isn’t on top of a wooden deck, under a roof or near any structures.

Add Comfortable Furniture

You can make your backyard more appealing by adding comfortable furniture. Invest in quality loungers or chaise lounges. These types of furniture allow you to relax and stretch out while chilling in your backyard. You can add an extra layer of comfort by getting an umbrella to provide you shade on sunny days. Want to get even more creative? You can go ahead and spruce up your yard with a hammock – you’ll love the comfort it brings.

Spice Up Your Patio Or Deck

If your patio or deck is just “meh”, it’s a good enough reason to avoid your backyard. Regular patios won’t cut it if you want to have a backyard that is truly appealing. You can spice up your patio or deck with some accessories to make it more comfortable and alluring. Flowers, ornamental lanterns, pillows and blankets are simple add-ons that can make your patio the perfect place to relax.  

Add Some Privacy

If your backyard is too visible to the public, you may have a hard time relaxing due to all the distractions around you. A good way to go around this is to create privacy in your backyard. You can achieve this by secluding your backyard either with a wall, fence, or screen. You can even get creative with this project and try out a more natural approach by adding tall shrubs or even bamboo.  It all depends on how you want your backyard to look.

With these easy tips, your backyard should look better and feel more comfortable to relax in. So, don’t waste time – start making the most of your backyard.

What is the Psychological Effect of a Crypto Price Drop?

The crypto world lacks objective information and this results in uncertainty. There are no annual reports available as is the case on the stock exchange. In the crypto world, the Bitcoin price for example is determined by supply and demand, potential, the development team, speculations, social media and news reports. Moreover, many projects are still in the start-up phase where ideas are fully developed.

Bad or good news can therefore do a lot to the value of a price, let alone the opinion of a very influential person involved in a tweet. This can make the price rise tens of percent but just as easily as dropping a brick. Early adopters, among others, are less impressed by this. But the unwitting investor develops fear which can result in a wave of sell orders. Below one can read more about the psychological effects of a Ripple price drop. 

Cognitive dissonance

Cognitive dissonance is an unpleasant feeling that arises when making choices. Nobody likes to make the wrong choice. And certainly not when money is at stake. For example, when you purchase a cryptocurrency, you will convince yourself that this is the right choice. After all, you want to keep the good feeling and not regret your purchase. You adjust your attitude, behavior or your thoughts to avoid the bad feeling.

You look for messages and sounds to confirm the good feeling. To avoid the bad feeling after a purchase, investors tend to herd and look for confirmation. Because if everyone else does it, then it must be good, right?

If we look at the negative tweet from  Elon Musk, we see this happening. One negative tweet from a person highly regarded in the investment world resulting in a whole bunch of people wanting to sell their crypto, which then resulted in a drop of the Ethereum price.

Confirmation

Social media is also a place where investors look for confirmation, especially with existing algorithms on social media, you will be linked to like-minded people. This is often referred to as social proof. A danger of this is that tunnel vision arises because you are only looking for confirmation. Ethereum price is community-driven and therefore can be largely altered due to its positive or negative reputation on social media.

The positives stand out but the negatives of the investment are ignored. The right and above all diverse sources of information help to prevent tunnel vision. This phenomenon is called confirmation bias.

Anchor heuristic

Another psychological effect that arises is anchor heuristic. The investor attaches great value to the old price of a cryptocurrency but completely forgets to look at why the price has started a decline. The cryptocurrency can be bought with a ‘discount’ because this currency has recently had great days and the value is determined based on the old price.

In the event of a decline, it is very important to consider the economic causes. Another danger of social media is repetitive and simple information, which sticks in your memory better than complicated white papers. In addition, the search for confirmation is reinforced on certain forums, communities and Facebook groups.

How Students can Start their Own Business

The student years are rightfully considered one of the brightest. It is a time when you make valuable acquaintances, acquire a wide variety of skills and the energy and creativity that keep you going.

All of these characteristics perfectly describe not only being a student, but also a startup that you can get involved in regardless of your age. The real combo is to develop your business idea while still at university because nowadays students can both learn and work on their own projects and implement them in reality. Of course, it is not easy, but students are aware of a lot of the tips in this case, and at any time they can turn to the paper writing help. In our article, we will talk about all the important points of turning their idea into the beginning of your own business.

Possible mistakes at the start

Sometimes the desire to quickly implement your incredible plan leads to indiscretion. In such long-term projects as the development of your business, rushing is not allowed.

What mistakes can be made at the start of unawareness?

Lack of idea

You need a clear idea of what you plan to do, not just a burning desire to be an entrepreneur.

Lack of analysis of the market

Before the start of an active business is worth seriously considering an analysis of the market and the chosen niche. This way you will save yourself from possibly reinventing the wheel or investing in irrelevant services or products.

Be sure to analyze both the unique selling propositions of your future competitors and your target audience. It is better to understand in advance what it will expect from you. The better you understand your audience, your potential customer, and buyer, the more accurate your product will be in meeting their needs.

Lack of a business plan

A business plan is necessary when you are going to involve outside people as well – investors, sponsors, etc. They need to show that you have a plan of action, that you are clear about the risks and future costs, and that you can deal with them effectively.

Moreover, a business plan starts working for you already when you just have it: this way you show that the idea you are proposing is interesting at least to its creator, who took the time to develop and present a business plan. Do not neglect this fact, which will help to create a positive impression at the first negotiations.

However, it is also worth preparing a business plan if you are going to implement the whole project alone. So you will write down the stages of the idea, think through the risks and solutions, assess the required investments, and analyze the competitors’ offers. Such preparatory work will not be useless, believe us.

Laziness

This wild, unbridled beast often attacks young entrepreneurs. But only the one who overcomes it will succeed in business – and will win time after time, day after day. So, when you find yourself struggling with laziness and procrastination, go straight to https://eduboard.com/ to find out how you can get professional help and never miss a deadline.

Business plan

In the previous section on the mistakes of starting a business, it is no coincidence that so much attention was paid to the business plan.

The structure of a business plan includes:

  • title page;
  • executive summary;
  • A description of the product/service;
  • market analysis;
  • production plan and cost calculation;
  • promotion plan;
  • organizational plan;
  • financial plan.

 Some students find it difficult to write a good and complete business plan, in which case they turn to business plan writing help.

Team

The next question that needs to be resolved at the startup is the startup team. What should you do: start to realize your dream by yourself or ask for help from like-minded people?

Attracting partners means new opportunities and related risks. To understand whether it is worth turning to someone for help, you can objectively assess the creative and managerial skills of yourself and your colleagues, as well as by delving into the specifics of the chosen niche.

Money Investments

Finally, the most important question that worries all students who have decided to start their own business is how to deal with the start-up capital, how big should it be, and whether it should be at all? 

However, business ideas are so diverse and require so different amounts to start the whole mechanism of their own business that it is impossible to give an unambiguous answer to the question posed.

The amounts needed to open your studio and grooming salon will be different. Of course, it is not always appropriate to talk about large-scale projects, given that most students have to actively attend lectures, do homework, work part-time, and all sorts of socialization. Under such conditions, there is not always a huge amount of money in reserve and endless free time.

We hope that our tips were useful to you. So take note and make your wildest dreams come true.

Luxury Cars that Won’t Break the Bank

One of the hallmarks of luxury cars is their exclusivity, with high price tags separating them from the more commonplace brands and nameplates. This is most easily seen on flagship models like the S-Class executive sedan from Mercedes-Benz or sportier roadsters like the BMW M8 Convertible.

The Mazda Miata MX-5 is a great choice if you want speed, while the Lincoln Aviator is a great mix of luxury and practicality, and the Audi A5 Sportback is one of the best-looking executive coupes out there.

However, you don’t need to take out a second mortgage in order to finance your next ride, even if you have your heart set on one of the best-looking vehicles on the market right now.

Quite often, you can simply save a few bucks by looking at the lower end of a premium automaker’s range, but you don’t have to settle for second best. Teslas, for example, are a little pricey, but the money they save you, in the long run, is well worth it, and the high-tech, high-performance vehicles you get to enjoy in the interim leave little room for regret. Mazda, on the other, is starting to become a more premium brand, and its 3 Sedan and CX-5 crossover are easily among the more popular models for sale in the USA, even with their sub-$30 price tags.

AutoInsurance.org will give you the best tips on financing a new vehicle and getting the best rates for auto insurance. Here are just a few of the top-rated, premium-level cars you can find in the US when shopping on a strict budget.

Genesis G70

Many of the economy brands like Toyota and Honda have been introducing their own luxury division, and one of their key selling points is that they deliver similar levels of comfort and refinement to European brands at a fraction of the price. Genesis is the latest in the line and may have mastered the art completely. The luxury wing of Hyundai first released its flagship G80 only five years ago, but it was the follow-up G70 that really made a splash.

At less than $40,000, the compact exec is really bringing it to the big names, like Mercedes and BMW. The standard inline-four engine won’t wow, but it is smooth and efficient. On top of that, the driving dynamics are nothing to sniff at. They really have the power to shine when paired with the optional twin-turbo V6, though. The fuel economy is not amazing, regardless of specs, but that is hardly unusual in the gas-powered luxury segment.

The interior is very upscale, and the build quality is excellent. The best materials are used, and comfort is always a primary concern. Heated seats with massage functions are available, and the best driver-assistance systems are included as standard. It only takes a hit when it comes to the infotainment suite. However, the biggest thing holding it back is a lack of brand awareness. It will take some time before Genesis has the same following of its competitors, despite the fact that its products are already on the same level.

Volvo XC40

The smallest SUV in the Swedish brand’s garage is also one of the most desirable. Available as a standard gas-powered crossover or an all-electric Recharge variant, it’s one of the most stylish compacts on the road. Naturally, the electric version is a bit more outlandish in its appearance, thanks to a solid grille and high-powered LED Thor’s Hammer headlights. But, as we move into a more electric age, this is becoming the new norm, so Volvo is getting ahead of the competition.

Inside, the SUV is gorgeously styled, and the materials used leave little to complain about. And, of course, the standard infotainment and safety suites are fully loaded, right from the get-go. In conjunction with comfortable seats and an array of comfort features, this makes the cabin a very pleasant place to spend your daily commute.

Two spacious rows and commodious cargo capacity help round out the luxury family hauler. Even in the gas-fed configuration, it boasts compelling fuel economy figures, but the Recharge is the way to go if you want class-leading mpg and extremely low monthly bills. Add this to its reasonable starting price, and it’s easy to see why this luxury crossover is turning heads.

BMW Z4 Roadster

Sports cars have always been seen as irresponsible purchases. This is even more true when it comes to convertibles. Deleting the rear seats and leaving almost no room for a usable trunk, they still ask for more money than a much larger and more practical vehicle. But is this just because of their nigh-peerless style and high levels of performance, or is there something more to these drop-top roadsters?

The BMW Z4 is a great example of what makes these particular vehicles so desirable. What you’re really paying for is the spirit of driving excellence. Perfectly refined for on-road handling and powered by an astounding selection of engines, the Roadster dispatches with the 0 to 60 mph benchmark in a mere 3.9 seconds when fully loaded. But it’s the eager playfulness of this drop-top that really entices buyers. Windy roads and corners are just a playground to this bimmer, and highways are a dare to let all caution fly to the wind.

Nevertheless, the most surprising aspect of this BMW is probably its price tag. In base form, you are looking at around $50k. That’s still a lot more than a Miata, which is another of the most beloved convertibles in the world, but it lacks the same gravitas as the German speedster. It also can’t compete in terms of cabin luxury and curb appeal.

True style is smart spending

As the automotive industry evolves, it is becoming easier to get behind the wheel of premium vehicles, though many manufacturers are still doing their best to raise the bar and keep things exclusive. However, there is plenty of room to shop smart and still hold your head high. Luxury and driving pleasure no longer have to be seen as irreconcilable with practicality and affordability.

Main Issues a Wildcard SSL Certificate Can Solve

Businesses are continuously focussing on their website as their primary means to gain more leads. They also use the website to collect customer information, i.e., demographics, login information, and even financial information. As a responsible company, they must ensure that the underlying data is in the servers. There is always a risk of attack from hackers, with studies showing a hacking attack every 39 seconds.

You would need to install an SSL certificate that can mitigate the risk of data breaches.

The businesses running multiple first-level subdomains can install comodo wildcard ssl to prevent any untoward incidents. While the features may vary a bit across the Certificate Authorities (CAs), they can help in protecting your website. We will learn more about their benefits through this article.

What is a Wildcard SSL Certificate?

The installation of an SSL certificate ensures that the interaction between the visitor’s browser and the webserver is encrypted. But different types of certificates cater to various use cases. For example, if your business runs multiple sub-domains at the same level, you must choose Wildcard certificates.

They can secure your primary domain and several subdomains at the same level. It is a single certificate with a wildcard character (*). It helps to secure several subdomain hosts under the same base domain. For example, if you choose to secure the subdomains news.example.com, blog.example.com, careers.example.com, etc., with a single certificate, the Wildcard SSL is the option for you.

Benefits of Wildcard Certificates

Securing several sub-domains

What will you do if you must secure multiple sub-domains with the primary domain? Yes, help is at hand through the Wildcard certificates. It will help to secure all the subdomains under a single roof. You may continue to add several subdomains during the entire lifecycle of the certificate.

Improved certificate management

The use of Wildcard SSL certificates emanates from website administrators finding it challenging to manage multiple certificates for several subdomains. They can help to consolidate the requirement onto a single certificate. Moreover, it makes management easier as it requires your team to interact with only one vendor. Managing renewals and dealing with support activities becomes easier too.

They are affordable

Can you imagine the costs associated if you had to install separate certificates for all your subdomains? The Wildcard SSL helps to consolidate and reduce the costs associated with cybersecurity. There would also have been an increase in human resources requirements to handle the multiple certificates. When you buy one from a renowned CA, you also get additional features like the warranty, money-back guarantee, Trust Seal that only adds to the perks of ensuring your website is secure.

Prevents security warnings

Web browsers have been providing emphasis on ensuring a safe browsing experience for the internet. Google Chrome and Mozilla Firefox have been marking non-HTTPS websites as “Not Secure.” This warning was enough to scare visitors from the website and visit the competition. It led to an increase in bounce rate and lower visitor count, which also affected their conversions.

Other benefits

Some of the certificates ensure fast online validation and come relatively cheap too. It will allow you to have a free Trust Seal too. The certificates also ensure that the SEO value of the website is increased. You can choose the Comodo Positive Wildcard SSL for this purpose. Search engines like Google have provided lightweight weightage to HTTPS websites and ranked higher during a keyword search.

You can also choose a Multi-domain Wildcard certificate that will allow the business to secure up to 250 fully qualified domains through a single certificate. They also come with warranties that ensure they can be trusted.

Security risks that will make you think twice

Businesses must secure their website at all costs. If any hacker has access to the domain, they may create malicious sub-domains that would appear valid. The visitors would not be able to distinguish the sub-domains that are smeared and continue to visit them.

The web server may be compromised.

If businesses do not have proper safeguards, even the Wildcard certificates cannot help.

The certificate can be used across multiple servers that increases the risk. The web servers may be hacked, and the cybercriminals may host malicious elements for their dubious ends.

Security of the private key

Only the authorized person must have access to the private key. But it would be difficult for global teams to access it. It is better to have an audit log of the employees who are accessing the private key. The business must audit the records to trace if there was any unauthorized access.

On-time renewals

The certificates must be renewed on time. The IT team must set up notifications to inform them about upcoming renewals. If the certificate is not renewed on time, there could be errors on the site, and it would be insecure for visitors to visit the site. Notable brands have also faced this that has led to erosion of customer trust. Always keep in mind that updating lapsed certificates could be a severe issue.

Conclusion

There has been an increase in the number of hacking attempts at businesses. Therefore, it is a necessity that companies have robust systems to prevent these attacks. For larger businesses with multiple sub-domains, they must use Wildcard SSL certificates to protect the website. It can help to thwart data breaches and act as a line of defense against cyberattacks.

3 Simple Bot Mitigation Techniques

More than 40% of all internet traffic comes from bots, and a quarter of total internet traffic comes from malicious bots. 

This is why it’s important to detect the presence of bad bots as soon as possible and manage their activities accordingly. In short, a functional bot mitigation strategy is crucial for any business and even individuals with an online presence. 

What Is Bot Mitigation

A key aspect of bot mitigation is to identify the bot traffic and properly distinguish bots from legitimate users, but there are other aspects to bot mitigation we should consider. 

First, it’s crucial to understand that not all bots are bad. Bots are by nature, just tools. They are computer programs that are programmed to execute automated processes without any human intervention. These bots can execute repetitive tasks at a much faster rate than any human user ever could, and so they aren’t necessarily good or bad, it all depends on how the process/task it performs. 

With that being said, there are actually many good bots that are beneficial to our site, application, and/or business, like Google’s crawler bot. Yet, there are indeed bad bots operated by cybercriminals to perform many malicious tasks. 

Thus, a crucial aspect of bot mitigation is distinguishing between good bots and bad bots based on signatures, behaviors, and other factors. 

Another important aspect of bot mitigation is what we will do to malicious bot traffic once it has been properly identified. 

Completely blocking the bot and denying it from accessing our site’s resources might seem like the best and most cost-effective approach at first glance, but it isn’t always the best approach in all situations. 

Block or Not Block Bot Traffic

There are two main reasons why blocking bot traffic isn’t always the best approach. 

The first has been briefly discussed above: we wouldn’t want to accidentally block good bots, and even worse, legitimate human traffic. This is an issue we know as false positives

The thing is, today’s bad bots have become so sophisticated in masking their identities and impersonating human behaviors. Bot programmers are now really advanced and many have adopted the latest technologies, including AI to hide the bot’s presence. 

So, even distinguishing between bot traffic and human users is already challenging enough, much worse differentiating between good bots and bad bots. When we aren’t sure about the identity of the suspected malicious bot, then blocking is not a good idea. 

The second reason is that blocking will not stop persistent cyber criminals from attacking your site. They will simply modify the bot to bypass your current bot mitigation measures, and they may also use information you’ve accidentally provided, for example in your error messages when blocking the bot, in upgrading this malicious bot. 

In such cases, blocking the bot can be counterproductive, and this is why there are other bot mitigation strategies you should consider. 

Bot Mitigation Approaches To Consider

If blocking the bot isn’t always the best approach, what are the alternatives? Here are some bot mitigation techniques to consider: 

1. Rate Limiting

A key principle to understand when mitigating bot activities is that bots run on resources, which can be expensive. Thus, all bot operators would like the bot to execute the tasks as fast as possible while also using as few resources as possible. 


Rate limiting, or throttling, works based on this principle: by slowing down our reply to the bot’s requests (i.e. lowering bandwidth), we can significantly slow down this bot’s operation without letting it achieve its objective.

The hope is that by slowing it enough, the bot operator will be discouraged and will move on to another target. 

2. Feeding Fake Data

Similar in principle to rate limiting, but here instead of slowing down our bandwidth, we’ll reply to the bot’s requests with fake content. For example, we can redirect the bot to a similar page with thinner or modified content to poison its data. 

Again, by letting the bot wastes resources, the hope is that the attacker will simply move on to another website instead of persistently attacking yours. 

3. Challenging The Bot With CAPTCHA

When we aren’t completely sure about the identity of a client (whether it’s a bot or a human user), a fairly effective approach is to challenge the client with CAPTCHAs or CAPTCHA alternatives

Keep in mind, however, that CAPTCHAs are not a one-size-fits-all solution and might not be ideal in certain cases: 

  • The most sophisticated bots with AI technologies can effectively solve CAPTCHA challenges.
  • While we can make the CAPTCHA more difficult and challenging for bots, it will also increase the difficulty for human users, which may ruin our site’s user experience
  • With the presence of CAPTCHA farms, CAPTCHA isn’t effective in stopping persistent attackers who are ready to invest in the services of these CAPTCHA-solving farms. 

It’s worth noting, however, while CAPTCHA isn’t bulletproof, it is still a fairly effective bot mitigation technique in various situations to defend against less sophisticated bots. Use it tactically and sparingly. 

When To Block The Bot Traffic

Blocking the bot traffic altogether remains the most cost-effective approach in theory since we wouldn’t need to process the bot traffic and use our resources in any way. 

However, blocking the bot traffic is only ideal if we have an adequately strong bot detection solution in place that can consistently distinguish between good bots and bad bots, and can keep detecting the presence of malicious bots even after they’ve been modified and improved. 

An AI-based bot mitigation solution that is capable of predictive, real-time behavioral analysis is essential, and by investing in one, you’ll get the easiest and most effective bot mitigation solution to implement in protecting your business from various bot threats. 

Kaseya Ransomware Attack – 5 Things to Do to Protect your Business

Ah, lovely holiday weekend. We closed early on Friday. All the staff is enjoying family time. Many are out of town. The ideal time for a horrific ransomware attack to shut down hundreds of businesses and cost millions of dollars. Happy Independence Day!

In my 30 years of running our business servers, I have noticed that system penetration attacks, denial of service attacks, and various other cyber attacks increase when people are away from their systems. The attackers choose this time hoping that people are not watching the server messages that hint their system has been compromised. In recent times, organizations are getting more cautious about this problem. Hence, they are actively seeking qualified ethical hackers who have pursued a professional ethical hacking course and are a good fit for their team.

Starting mid-afternoon on July 2nd, an nefarious group succeeded in compromising a network security reseller named Kaseya. Through Kaseya’s VSA management tools, they hit IT related businesses with ransomware. Ransomware is software that locks a server or data files and then demands a ransom to unlock them.

Kaseya Underwhelms in Response

True to holiday mode, the response from Kaseya has been underwhelming. They claim to be the victim. They claim only a few customers are affected. They state they had complete control of the attack within two hours. They offer a solution to turn off any server using their service. Meanwhile, because of the attack, a chain of 500 stores is closed in Sweden, paralyzed 200 US Companies, and caused thousands of network technicians to return to work to mitigate the damage. What is missing in Kaseya’s response is a sense of responsibility and scope. It is clear that Kaseya’s management is still by the barbecue and not in the office.

Is your Business Affected? Is your Business Next?

The year 2021 has been awash in cyberattack and ransomware news. If you are not now taking steps, then you should think about it. Like any disease, these attacks are like a virus, and you can take steps to avoid your company getting sick. This may save you thousands of dollars. Here are five steps you can take this month to lower your risk.

1. Recognize Phishing Email in all its Forms

Hillary Clinton would have become president if it wasn’t for a mistake made by Democratic Chairman John Podesta. The campaign was a target, and they already knew there were emails sent their way for information. John clicked twice and entered his email credentials. Within minutes, 50,000 campaign emails were in Russian hands, and Hillary’s campaign was toast. How could any high-level manager fall for a simple spoof?

The spoofs are getting pretty good. It takes an effort not to click. We all get them. What is typical now is they come in a short email, with no explanation and a simple and logical attachment. The only clue is that the sender is not known.

Sometimes the sender is known or even a known vendor. Here at CompanionLink, a quick view of our publicly available DNS reveals that we use Rackspace for business emails. You can guess we get many messages that claim to be from Rackspace. Things like “Phone message from Rackspace” (we do not get phone service from them), or Mailbox Full, or Mailbox Corrupted. My favorite is the ones that make you panic – “Your credit card has been billed for $6,533.32” or “Your bank account has been closed for fraud.”

Avoid the panic. Tell your staff to forward all odd messages without clicking. Then, if needed, log into your Email Portal or Bank to ensure there is no actual problem.

2. Train your Staff – Really – to Recognize and Mitigate Risks

We all know the drill. You have a 30-minute meeting with your Vice President to underscore the importance of security for your business and your customers. He tells the tech manager in 4 sentences and maybe sends an email to all. Your team managers respond upstream in glowing terms, and then behind your back, convey a “don’t screw up” message downstream. The line staff gets the message: “Please don’t leave food in the refrigerator more than 3 days, remember to buy a secret Santa gift, and do not take down the entire company with an insecure password.” Unfortunately, the line staff just treats it as another empty command from from the top.

The most common method of attack is phishing emails

The SolarWinds attack vector is not known. What is known, however, is that for five years, certain SolarWinds systems were available using the password Solarwinds123. While the company CEO claims they immediately locked out the password after being notified that it was publicly available, others dispute both the timeline and the extent of the password use.

This goes beyond simply choosing a good password. And it goes beyond any automated system that forces you to change passwords frequently. The best hygiene is to ensure every system you have has a different password and your passwords are stored securely. These are opposing goals but worthy of taking time to get it right.

3. Do not use Unnecessary Vendors

SolarWinds, Microsoft Exchange, and Kaseya show the vulnerability when an IT vendor becomes the source of a security breach. A company whose only fault is to purchase services from a vendor is suddenly left with a million-dollar mess.

For the most part, you can identify your IT vendors by looking at the bills you pay. If you pay for a service, your company may be vulnerable to a breach of that service. Keep a close eye on payments large and small because instead of paying them, they may cost you. Be sure the service is necessary and justified. Check your emails for unpaid providers like Facebook and Google, since these notices mean that you are paying by having your information sold (advertising) rather than from your bank account.

4. Do not Trust the Cloud

People who trust the cloud are the same ones that sign agreements without reading them. Their trust is misguided. You can be sure those click-through agreements have huge loopholes for data breaches. Your best security is not to be a target. Staying small and anonymous may work better than making waves and becoming a victim.

The Microsoft Exchange attack targeted corporations that run their own private Exchange servers. The problem was not systems that were up to date but systems that were lagging in updates. These were companies that made the best effort to run secure servers but that had fallen a bit behind on maintenance, which was not surprising during the COVID era. Most companies focused on how to pay staff and not on whether to install routine security updates.

For Email that is internet-based, you are safer using IMAP protocol that does not connect to LDAP logins which may allow system-level passwords. For in-house systems, like CRM, there are still many vendors that can supply an on-premise CRM that is a fraction of the cost of a cloud system and that ensures that even if your internet is down – your customer data is safe within your corporate firewall.

5. Beware of Security Dominoes

A security domino is any system that, when breached, leads to other systems that may be breached. Password vendors Lastpass and 1Password are targets for bad players. And it would be best if you kept in mind that Yahoo and AOL have been breached multiple times, as have Facebook and Twitter. Even Apple, who sticks its finger in Microsoft’s eye on viruses, has been found guilty of sickening silence when 128 million iPhone users were hacked.

For corporate servers, ensure that your logins are qualified not just by password, 2FA, and 3 Dimensions, but ensure their IP matches a minimal set of known IPs. Do not use IP location since any VPN user easily spoofs location. You need to limit access to the specific IP network that your team uses. Primitive firewalls like Iptables can sometimes block better than sophisticated ones that allow anyone to get to a login screen. The networks your team uses are limited and known. Strength lies in simplicity.

Ending

To the management of Kaseya, your company got attacked. Start your message by taking responsibility – until known otherwise – your company was vulnerable to an attack. If you did your job right, this attack would not have happened. Start by owning that fact.

Hundreds of IT workers got their holiday ruined. Reach out. Tell them that Kaseya management is called back at the office and will stay full-time to ensure the fastest possible response.

Finally, reach out to your customers – who have been damaged – to help mitigate their future losses and explain what you are doing to make up for their current losses. You have insurance. They do not.

For everyone else – sit down on Tuesday with your monthly vendor bills, and go through one-by-one. Make sure you are protected if that vendor is breached. The year 2021 has seen an unprecedented rise in successful ransomware attacks, and the trend is not in your favor.

How did Windows 11 Leak? Is Microsoft’s Codebase Secure?

The Windows 11 official launch event took place on June 24, but the internet was already flooded with leaked Windows 11 ISO news on June 15. At first, the screenshots of Windows 11 appeared at Chinese site Baidu, and then the early build leak of Windows 11 ISO started revolving all over the internet. How does a tech giant like Microsoft let this massive leak happen? If Microsoft cannot handle its most important project’s privacy, how can we suppose that our data handed by them is secure?

There is no official announcement from Microsoft till now about how this leak took place. But Microsoft is issuing DMCA complaints to those sites that are distributing the leaked Windows 11 ISO. To have a closer look at how did Windows 11 leak, this blog presents some possible scenarios that could have led to this incident.

4 Possible Scenarios behind Windows 11 Leak

Different theories are rising related to Windows 11 leak. Some are considering it a marketing stunt, while others are considering it a serious security loophole. We have researched the possible scenarios that could have resulted in Windows 11 leak and come with the following 4 points:

1. Link to SolarWinds and Exchange Attacks

Microsoft has experienced significant cyber-attacks in the past couple of months. The prominent one is the SolarWinds attack that made thousands of global businesses, including government organizations and Microsoft its victim. The attackers even got access to Microsoft source code by gaining control of a few internal accounts. However, Microsoft later announced that the hackers just got access to view the code and the stolen source code had no impact on its products’ security.

After the SolarWinds attack, Microsoft experienced a second attack in 2021 on Microsoft Exchange Server. Four zero-day vulnerabilities were exploited by attackers from China. They deployed backdoors and continue to use them to conduct wide-scale malware attacks.

Microsoft is anxious to move on from these many cyberattacks. One hundred thousand corporate customers have spent significant amounts of money cleaning up the damage. Now the question arises, is the Microsoft codebase secure. Clearly, attackers managed to penetrate deep into the systems without being detected, so how can Microsoft be so sure about its recovery? Therefore, the recent cyber-attacks on Microsoft can be linked to the Windows 11 leak. There is no such clear evidence on it, but chances are there that it is a potential reason behind the leak.

2. Intentional Leak from Microsoft

There is a high possibility that Windows 11 was intentionally leaked by Microsoft to create the hype and gain the attention of users. Well, if this was Microsoft’s plan, then it seems to went perfectly. Windows 11 became a trending topic on the internet before its official release, and everyone started to explore what new offerings it is going to provide.

But why would a tech giant like Microsoft has to leak its OS when it can easily market it after the launch event? The possible answer could be the attention its competitors are gaining from users in the COVID-19 pandemic.

When Microsoft launched Windows 10, it was declared as the last Windows version. The possible reason was the growth of smartphones as the main computing devices and decreased use of PCs. The sales of computers dropped, while the sales of smartphones increased exponentially. So, that’s one possible reason why Microsoft decided to stop releasing new OS every two or three years.

But COVID-19 shifted things greatly. The demand for computers increased due to remote working and online studies. Chromebooks sales accelerated, while Apple also released its fastest-ever M1 chip for Macs. This possibly left Microsoft and its computer manufacturing partners in a miserable stage. So, that might have triggered the need for Windows 11 to bring market balance.

But since Windows 11 is mostly an improvement of UI and features-enhancement of Windows 10, so to bring solid market impact, Microsoft might have played the leaked Windows 11 ISO stunt. They have managed to gain attention on the internet, let users test out the leaked ISO, and also successfully shifted the attention hype from its competitors.

3. Insider Dishonestly

Microsoft is an ideal tech company to work in. From the diversified work environment to great salary, Microsoft employees experience both personal and professional growth. But not all employees have the same intention. Therefore, one possibility behind Windows 11 leak is that the employee(s) managed to steal the Windows 11 build version without getting caught and then sold/released it on the internet anonymously. Usually, tech companies ensure strict internal security measures, but there are always some chances of security loopholes.

4. Remote Working Vulnerabilities

COVID-19 pandemic has triggered the environment of remote working. Plenty of companies are running their businesses remotely. But remote working requires employees to have access to business-sensitive information from networks that are not that secure as the workplace networks. This is the reason that cyber-attacks are already rising since COVID-19. The chances that Windows 11 got leaked due to remote working vulnerabilities is quite rare, but still, it is one of the possibilities to consider.

Wrapping Up

Microsoft 11 leak is real, and Microsoft also agrees on it. But no one is answering how this huge mistake even occurred. One concerning element is that if Microsoft’s codebase is not secure, why should customers not consider its products may have hidden backdoors. Is every Windows and Office 365 user now vulnerable to privacy breaches, theft of investments, and ransomware? Everyone’s business is now susceptible to be shut down?

We now await to see how Microsoft responds to this leak.

Want To Lower Your Business Electricity Bill This Summer? Find Out How

Every business aims to increase production and reduce operating costs to the barest minimum. Electricity usage plays a crucial role in every business operation irrespective of the company’s sector. So, the higher the electricity utilized by a company, the higher the payment for the electricity bill.  

However, energy cost payable varies, and usage is subject to weather conditions. For instance, during winter, when the weather is cold and snowy, air-conditioning, refrigerators, and other cooling appliances usage drop drastically due to the cold weather, thus reducing the electricity bill. But the situation changes inversely during summer due to a high level of heat. 

To reduce your business electricity cost during summer, here are some tips to help you achieve your goal.

1. Install Daylight Control 

Daylight control is a technological device that uses sensors to adjust electric lighting in response to available daylight. This device reduces electrical bulb energy consumption, and it is suitable for a business situated in areas where sunlight is prevalent. With daylight control installed within your business premises, you will be able to minimize energy usage and cut down energy costs payable by at least 20% – 80%. 

In addition, if you newly install daylight control, ensure you check if it is compatible with your bulbs. However, if you have previously installed one before, check them out to see if they are still in good condition. 

2. Change The Air-conditioning Filters

When the weather is hot during summer, your air-conditioning needs to be in good shape due to rising heat. To minimize the cost of air-conditioning, always prioritize maintenance by changing the filter when the need arises. The continuous usage of a damaged filter usually causes the air-conditioning unit to overwork, leading to increased energy usage to power the appliance. In addition, if your business is situated in an area prone to dirt or dust, ensure you change the air-conditioning filter at least once per month.

3. Change your energy provider 

A lot of businesses use the same energy provider for many years, without realizing that they may be spending thousands of pounds monthly when there are cheaper options out there. The energy market is highly competitive and each company tries to offer the best price to their clients. Take advantage of this fact using this link and compare the pricing you are currently on with what other companies are offering. You might just be able to save a couple of pounds by just changing your energy provider. 

4. Nothing Compares To Natural Air

The primary purpose of installing cooling appliances such as air-conditioning and ceiling fans is to cool down the hot atmosphere, especially during the summer when the sun is more burning. If your company location is close to areas where the climate is cool at night and breezy during the day, using natural air to reduce heat is not a bad idea to conserve energy.

To reduce your energy cost and consumption, open your windows during the day, using natural ventilation to cool down the atmosphere without relying solely on air-conditioning and ceiling fans. Using natural ventilation is costless and healthier for the body system than air-conditioning other appliances.

5. Check out for insulation

Insulation is when air from outside enters the building, and conditioned air escapes through cracks. If your office space is insulated, it can be challenging to identify, making it difficult to ventilate. Always check through for any form of roof leakages to identify leaking spots. Eliminating the flow of air from outside and inside will keep your electricity consumption and cost at bay.

6. Unplug unused devices 

During working hours or close of business, ensure that devices that are not in use are correctly unplugged from their respective outlets. Depending on the company’s nature of business, only devices needed for daily operation should remain plugged. In a situation where some appliances or equipment will have to remain plugged consistently, you can reduce their energy consumption by using power strips. The use of power strips ensures that power consumption by devices is minimal when not in use. 

Every business needs electricity to sustain its operations. However, as a profit-oriented establishment, there is a need to block loopholes and manage cost-effectively. During summer, the weather becomes hotter compared to spring, autumn, and fall. To make the atmosphere around the business facility cooler, heat-controlling appliances such as ceiling fans and air conditioners must be in good condition. 

Following the tips outlined in this piece, you can effectively minimize your business energy cost all summer and reap the benefits of reduced energy consumption. Apart from saving you so much money, it’s also so much better for the environment. 

How to Choose the Right Route Planning Software to Help you Streamline your Operations

When you are running a business, your processes must be seamless and efficient, including your deliveries. The reason behind this is that seamless business operations translate not only to cost savings but additional revenue as well. In this case, the best thing that you can do is to leverage technology, such as the use of software to plan your delivery routes more effectively. This article lists down some of the ways for you to choose the right route planning software to help you streamline your operations.

Route Optimization

One of the primary things that you need to look for in route planning software is its optimization features. Keep in mind to use a route software that boasts of features that you need because in doing so, you will be able to optimize your business operations with efficient planning of your deliveries. Otherwise, you will only tend to add up to your overhead costs.

One of the features that you need to look for when it comes to route optimization is its processing speed. As much as possible, you need to go for software that will be able to process optimal routes in a couple of seconds. You should also consider software with an autosave function as well as one that offers multiple optimal routes for you to choose from.

Real-time Data Mapping Updates

Another thing that you need to consider to be able to choose the right route planning software for your business is real-time mapping updates. In this way, you will be instantly alerted in case there are road mishaps that entail the need for you to change direction or whether there are road closures that you need to avoid. This will save you time in updating the delivery information to your dispatch team, yielding an efficient process.

Reporting

The best route planning software will also provide delivery analytics and reporting, which will allow you to have a good idea of whether the routes you have taken are indeed optimal or otherwise. This will prove to be beneficial as you grow your business to scale later on. With accurate data on the reports generated by the software, you will be able to have a good basis on the best practices that you can continue and improve on the ones that need to be enhanced.

Customer Support

Finally, you should go for route planning software that offers excellent customer support. In this way, you won’t have a hard time when you encounter issues in the software that need to be addressed instantly.

To be able to choose the right route planning software to help you streamline your operations, you need to consider the software’s route optimization features. Apart from this, you should also go for a route planning software that boasts of real-time data mapping updates, as well as accurate and comprehensive reporting. It should also provide efficient customer support that will help you with any concerns you may have regarding the software. All these are geared towards ensuring that you choose the perfect route planning software for your business.

Top Tips to Help You Build Your App Faster and More Precise

App development has become a serious industry in the year 2021. It’s difficult to think about any brand or its presence online without using apps. Apps provide an attractive and easy way to connect users to your products and to brand your business. A lot of work goes into building the perfect app for your business. Whether your app will be designed to sell your product, communicate with your customers, or save pictures of cute cats, there’s a lot to think about. 

Developing an app is a great way to keep up with the times and bring your business more income. There are a lot of steps between having an idea for a great app and the final finished product. If you’ve ever wanted to know what you need to craft the perfect app, you’ve come to the right place! Here are the top tips you need to help you build your app the right way and in record time. Follow these tips to build your app faster and better!

Start with a Strong Concept

The first step in any successful business or personal venture is to make a plan. When it comes to creating and designing an app, it can be very easy to get muddled up in all the details. For starters, you need to identify what exactly your app will be providing to its users. Decide on the objectives of your app and what the overall concept is before you start the programming. Create a vision board of all the functions you would like to include to achieve your business goals through the app. Get creative and distill whatever great ideas you come up with into a solid, easy-to-follow plan that has room for improvement.

Who is the App For?

The next step in good app design is figuring out who the target audience is. The best idea in the world for an app means nothing if you don’t have a market for it. Identify your audience by researching the business potential of your app. This step is crucial for constructing both a successful and profitable app. Conduct some surveys, monitor the stats and trends, and ask around. There are plenty of ways to gain intel on who would be interested in your app. Once you’ve identified your target audience, you can begin to work on how to best connect with and provide for them.

How will your App Make Money?

Developing an app can cost a pretty penny. When developing a successful app you need to make sure that it will be profitable for your company in the long run. It’s important to ensure that the app is either lucrative or that development is effective and inexpensive. Outsourcing developers and app designers from flutter app development company is a great way to keep costs low while working. Outsourced professionals can finish the job quicker and better. There are many ways for your app to make money. In-app purchases, pay to download, or advertisements are all great ways to make sure that your app pays for itself. Research and decide on what would work best for your business.   

Features you Need and Features you Want

The next step in perfecting your app design and function is deciding on what features to add. Features make up a large part of why users like or dislike certain apps. Many businesses make the mistake of adding too many features to their apps which has a negative effect. When deciding on features, focus on the bare essentials. Take inspiration from popular successful apps and make them your own. When developing an app, adding is always easier than removing so think less is more when choosing what features to add. Prioritize function over beauty and your app will surely be a success.

Design and Develop your Prototype 

Now that you’ve answered all the tough questions, it’s finally time to start designing and developing. Get creative and find inspiration for your app design and have some fun with it. Choosing the color scheme, font, and animations is the easiest part. This part requires experienced graphic designers and developers. and After you’ve designed the wireframe, user journey, and user interface it’s time to begin the development stage. This is always the trickiest and most nerve-wracking part of app development. It’s important to not lose hope in your developers. Make sure you have the right team for the job or this stage will take a while. 

Keep your Team on the Same Page

The biggest mistake businesses make when developing an app is a lack of communication. In order for your app development to flow as smoothly as possible, you need to ensure that everyone is on the same page. Coordinating creative projects and projects that require a lot of people working together can be difficult. Remember to send those update emails, hold those meetings and try to stay on top of things. Take the necessary steps to ensure that everyone stays in the loop and that no one is doing their own thing without supervision. This will save you both time and money in the long run while you develop your app.

Review and Debug

After you’ve successfully released your prototype or final version of your app, you are officially done with phase one. Phase two includes reading through, listening to, and taking feedback from users. This phase is crucial if you want to develop a successful and respectable app. Consumer feedback can let you know about any bugs or problems that have slipped by testing. Constructive criticism from consumers can prove invaluable to your app’s longevity and future. Make sure to be open to suggestions from your audience and remember that a developer’s job is never truly done.

App development is a huge undertaking for any business of any size. If you want to make sure the development process goes as smoothly as possible you need to start off with a good plan. Having a strong concept beforehand and asking yourself the right questions is key. Doing the right research and planning ahead will save you both time and money. Finding the right team of expert designers, coders, and developers is necessary to get the job done right and fast. Keep your team on the same page and make sure that everyone is motivated and doing their job. Listen to your users and modify what you can to provide them with the best experience possible and your app is sure to be a success.