The Best 4 AI Tools to Transform Your Business in 2020

Nowadays, it is not an easy task to keep pace with the times. Everything is rapidly changing: new technologies are being invented, businesses are being opened, medicines are being discovered.   Today you are a student, who writes his modern technology essay with excitement, tomorrow — you are an enthusiastic start-up entrepreneur who is full of AI business ideas.

However, both students and entrepreneurs are in need of fast reaction and modern technologies understanding to be competitive and productive. To do so, Information scientists and programmers in the whole world are developing AI technologies to implement AI in business as well as in daily people`s lives.

Adopting AI for small businesses, start-ups, and simple routine tasks already today allows us to live efficiently, sustainably and simply better. 

Today, if you take all these information science essays, various researches, scientific articles, you will come to the realization that yes – AI development is working on improvement. There are dozens of examples and case studies that show how the implementation of AI programs, even in big corporations, helped to optimize the work and multiply the profits. I recommend you to read the free Walmart and HANA case to better understand the power of AI technologies. (I would make a suggestion that after analyzing this article you will consider AI as one of the most fascinating topics).

All in all, this article is for those who are passionate about their business projects and ready to redirect their forces and finances into development, and also for those who read hundreds of essays on Information Science and are on the business plan stage now.

This article will tell you about 4 best AI Tools to Transform Your Business in 2020:

DataRobot

It is one of the most popular business intelligence tools today. More and more students include DataRobot examples when they do their artificial intelligence essay. DR works with global brands, like Mitsubishi Heavy Industries, Airbnb, United Airlines, Panasonic, Nippon steels, and others.

Talking about the tool itself — it is an automated machine learning platform that helps analysts and data scientists of different levels build and deploy better predictive models and improve discoverability of valuable business insights. 

What is more, DR supports data science and even provides workshop courses in around 50 global universities.

Pros: internationally used;

Cons: quite high prices.

Datalogue

It is a brilliant tool that helps your team to prepare data for use. Datalogue automatically receives raw data, cleans it ups, and transforms it into the product for data consumers and analytics. 

Datalogue works with such well-known brands as the New York Times, Forbes, Ameritrade network, and others. 

Spending less time for data preparation business allows getting well-analyzed, classified and transparent data.

Pros: user-friendly interface;

Cons: quite high prices.

Rainbird 

It is an AI software that helps to make your business operations smarter and easier. Rainbird enables your business to build systems based on human-like decisions to increase quality and efficiency.

Basically, Rainbird combines human-like knowledge with the company`s data, which leads to new ways of staff interactions with clients and new approaches to problem-solving.

So, Rainbird is in some way a completely independent working ecosystem that transforms the way your business works.

Pros: controlled learning algorithms;

Cons: takes time to implement it in the business.

Chatfuel

We can hardly imagine our lives without social media. The same story happens with business lives. Social media can become a powerful tool to promote and develop your business, but it’s important to use the right methods and algorithms.

 Chatfuel can be a great help for this. Chatfiuel is the world-leading chatbot platform for Facebook messenger. Chatfuel’s clients range from small and medium businesses to the world’s most recognizable brands. The most known clients are: Adidas, Lego, T-mobile, and others. What`s more — there is no need for coding! 

Pros: free trial;

Cons: are there any?

To sum up, I hope this article will help you to make a step forward into the AI era. But, please, keep in mind that successful business is not only about technology, it’s also about everyday work and strong will to make an impact.

Good luck!

Startup Business Plan

   If you want to start up your own business, there are a few things that are needed to ensure success and to get people to take your venture seriously. One of the most important things that should be done at the very beginning of your trek into entrepreneurship is to write a solid business plan.

   If you’re only just starting out in business, you’re probably much too busy to think about the long-term future.

   But part of building your business now is planning for when you want to call it a day. Every owner-managed business needs an exit and succession plan to pave the way for a smooth transfer of ownership so that one day you can reap the benefits of your hard work and investment while the enterprise you’ve established continues into the future.

   A startup business plan is a document that outlines your new business’s goals and objectives and indicates how they are to be achieved. This plan is invaluable when it comes to attracting prospective partners and financial aid for your new business. A business plan can also be used to track the new business’s performance and compare it with your original goals.

   While business plans can be formatted in a variety of ways to suit your particular business and personality, there are twelve basic components that should be included in a solid business plan. They include:

1. Objectives.

What size business will you be starting? How much money do you want to make and over what period of time? All of these questions should be answered in the initial planning phase and should be realistic.

2. Competition.

Many small businesses fail because there was not a market for their new product or service. Make sure this does not happen to you. Find out which needs are not being met by current providers, and target your business to fill those needs.

3. Cost.

Estimate the cost of assets needed for your business by pricing the necessary equipment and materials needed in the day to day operation of the business. The best way to do this is to contact individual suppliers and do a little comparison shopping. Then, compile a list that can be easily referred to as you complete the rest of your plan.

4. Personnel Requirements.

How many people will you employ? What types of qualifications will they possess? Having a solid idea of what you will require now, may prevent personnel problems in the future.

5. Pro forma income statement.

A pro forma income statement is an estimate of future sales and expenses. The information contained should be in line with the business objectives. If the numbers do not quite add up, you may need to cut expenses, raise revenues or change your objectives. If the numbers still do not look encouraging, a different type of business opportunity may be better suited to your needs.

6. Legal form.

Will your business be a sole proprietorship, a partnership, or a corporation? Research each and find the one that’s best for you.

7. Capital.

This can be the most time-consuming part of starting a business. While there are loans and grants available, most funds used to start up new businesses are provided by the business owner. If you do not have enough capital to start your business now, do not get discouraged. Keep saving while you look for other ways to raise the needed cash.

8. Pick your location.

Location, location, location is the key to success. Place your small business in areas of high traffic.

9. Bookkeeping.

Whether you are going to hire an accountant or keep the books yourself, now is the time to implement your bookkeeping system.

10. Advertising.

How will people learn about your new business? Which types of advertising will attract the most people to your door: internet or TV? Should you buy back links for your new blog or not? Remember, these are quite possibly the most important dollars that you will spend. Use them wisely.

11. Permits.

Make sure that you have all of the necessary permits and licenses to operate your new business. These permits may include vendor licenses, sales tax numbers or professional licenses. Each city, county, and state is different. Check with the local chamber of commerce to see what is required in your area.

12. Open your business!

After the doors to your business are opened, continually match your business’s performance with its objectives. If there are any discrepancies, changes may need to be made in order to align the two.

As you can see, not all of these steps can be completed at the same time. Start writing your plan by including information about how you hope to achieve each step, and follow up by revising your plan as each goal is realized.

The most important thing to remember is that a business plan is not a rigid set of marked accomplishments, but an outlined path to where you would like to end up. Your plan may take many twists and turns along the way.

Top Productivity Tools for Small Business

Here are the top tools for productivity for small business! Understand their working so that you can easily use them in the best way possible!

Slack

Now, this is one of the most important tools for small businesses; slack is a tool that has made team communications and messaging very much easy. You must know that slack is a messaging and communication tool that helps coworkers hook up with each other in the professional work environment. From the day it was introduced, this tool has been loved by its users because it has removed the very formal medium of an email form the small business environment. It has revolutionized the medium of collaboration between colleagues.

The different feature of slack includes real-time chats, cross communications, and notifications in time! it is said to be not only the best team application tool but is also one of the best tools for getting immediate responses and notifications in a healthy work environment!

Slack has hidden capabilities too, and these include advanced message searching, simple commands and personal assistance. You can also integrate slack with other applications related to your small business that are mostly project management tools.

Google Applications

Well, we all know about Google applications and how they have made our lives easy. The most Google applications include the famous names Gmail, Google Calendar, Google Task manager, Google spreadsheets, Google docs, hangouts, and google slides.

  1. You can easily use these tools if you are using Google Chrome or Google as your search engine, you can easily add their extensions on your browser. You must know about the simple use of Google tools, and for that, you must read the list below!
  2. Gmail is an email application for the sending and receiving of professional emails. It is one of the most user-friendly email tools you can find on the web.
  3. The Google calendar is the tool that is used worldwide to add reminders and keep track of your monthly and annual routine. From your office to your vacations you can plan anything on the tool.
  4. The Google task manager is as the name tells us is used for management of tasks of your daily basis. The Google task manager will simply help you manage your tasks and add reminders to your tasks.
  5. Google spreadsheet and docs; these tools are the best online services you can use for entering data and writing articles. We will not talk about the major details of the tools today, but you must know that these tools have the best user-friendly experience!
  6. Hangout is yet another messaging application associated with Google. Although the app is not commonly used in office premises but is surely one of the best messaging tools, you can find!

Podio

Now Podio is yet another platform that is very useful for small businesses. It is a platform which will help you plan meetups discuss your tasks with your team members and also will help you in the integration of tasks, files and your calendar. You can add and share your monthly team report with your colleagues, you can also add your sales report, you can plan on a vote out, and you can also share useful information and plans for your team.

The Podio platform is one of the most important tools for checking of activities and keeping track of the daily work, and you can also compare your performance with that of your competition, you can keep track and share deals with your colleagues, the tool will also show you memories of the past. You can add multiple more applications to use with Podio!

Plagiarism Checker

A plagiarism checker is yet another important tool for small businesses, especially for small content businesses. A small content business must have a free website plagiarism checker which it can use to check plagiarism in the content before submission simply. A content business these days cannot be run without the best and the most reliable plagiarism checker.

There are many plagiarism software tools, but you must choose the best reliable plagiarism checker for yourself. Plagiarism can land you in expulsion and degrading if not taken care of properly. The plagiarism checker with percentage feature is a tool that is very useful, especially while publishing academic content on your website! You can choose between searchenginereports.net the top free plagiarism checker, or the top rated plagiarism software for this service.

Air Table

This is yet another tool that is more popular because of being an alternative to the conventional spreadsheets by Microsoft. You can easily organize your work and database with the help of this tool. This tool gives you the complete flexibility to enter and edit your data plus it has many rich and exciting features that you won’t find in any spreadsheet tool.

The air table will also help you customize colorful charts and give you other options to create a bigger picture and visualization of your data. The tool also gives you a feature for adding a map to store your geographical addresses and related data. You can also use the calendar and the gallery feature of the app.

Backlink Checkers

The backlink checkers are a really important part of the content business and especially the one which is in its initial stages. Backlinks are the tools which are the best for attracting traffic to your website. The purpose of a backlink to simply point the search engine’s attention towards the content on your website. This is added on the basis of freshness, relevancy to the content and unique ideas.

There are many backlink checkers and generator tools on the web, but we would suggest you use the best one and you can simply find the best tools by search engine reports and small SEO tools as we have mentioned earlier that these tools are the best ones available on the web. The main purpose of the checker is to check the quality of the backlink. If the link is in bad shape, then it can affect website health, and in cases like these, it is important to edit or remove them.

To-Do-List Tool

The to-do list tool is the best tool you can find to manage your daily routine especially when you’re in a small business you need cheap and reliable services, and you can use the To-Do-List tool to make sure that your daily routine is well intact. You can add your daily and your monthly goals on your to-do list. The tool will simply give you reminders and set the applications for your use.

You can simply add bullets, images, other important information in the tool for your help and assistance.

Image to Text Converter

The image to text converter is one of the best tools for the small business fraternity, especially the one who is working on the translation of content and other important content management strategies. You must know that the purpose of using an image to text converter is to translate text from an image with more efficiency and reliability plus it will take not more than a few seconds to do the job for yourself.

If you compare the working of the tool with that of a person, then you will understand the time and the cost it will save you. This tool is the best if you want to increase the productivity of your office and decrease the expenses.

Should You Continue Windows 7 After End Of Life?

During the beginning of the new decade, particularly on the 14th January 2020, Microsoft will retire Windows 7. This means that several security updates will inevitably stop as well. For the majority of individual users and enterprises that will still be using this top rated operating system, security issues will certainly be a factor.

As much as the end of Windows 7 doesn’t come with much welcome, especially from its current users, the trends were quite obvious.  Since the rolling out of the new Windows 10 operating system, not many updated features were introduced to the Windows 7 operating system.  Thus, it was a good idea during this time for many users to switch and transition onto the newly introduced Window 10.

However, this was not the case as Windows 7 operating system remains to be a popular option among using.  As of October 2019, a little bit over a quarter of the 1.5 billion Windows device users still relied on Windows 7 according to the Netmarketshare. With these high numbers of the Windows devices still operating under Windows 7, it begs the question of the safety of the users after the discontinuing of Windows 7.

The Impending Security Threat

After the ending of Windows 7, the number one threat to may users will be unavoidable threats from malware attacks as the devices will be unprotected. Though it is possible to remove malware using tutorials at VirusPup why not stay safe in the first place. The reality of an abandoned operating system with no updates gives many hackers and malware programs a field day to explore different routes and ways to attack the vulnerable devices.

In fact, hackers do love to work with non-existent interruptions that come with an abandoned operating system. A good example of how lethal such security threats can be showcased through the 2017 eternal blue Windows vulnerability was leaked by a hacker group, shadow brokers.

This led to a ransomware attack onto more than 200,000 unpatched Windows devices from unrelated users. During this time, Microsoft issued an emergency patch to all of its users with unpatched systems to prevent the spread of ransomware. However, the damage had already been done. Furthermore, security threats are not isolated.

In 2003, another security flaw in the Windows XP and Server 2003 operating systems left the operating systems susceptible to malware attacks, even to users that had no contact with hackers. During this time, Microsoft did issue a patch for all retired operating systems as well.


The Safety Net

The safety of your windows 7 will not be entirely at risk after retirement after all. At an extra cost, you can still pay for the safety and security of your operating system. As a business, it is costly and virtually useless for Microsoft to maintain all its operating systems at once. This is because, along with the constant updating and maintenance of the system, comes costs paid to engineers that spend the time to do the maintenance.

Thus, it only makes sense to retire older versions of operating systems. However, special arrangements have been developed by Microsoft to maintain older versions of operating systems that are popular amongst its users. During the2015 to 2017 Window 7’s extended support period, Microsoft offered updates for the security of the system.

Additionally, Microsoft also noted that transition in January 2020 after the retiring of windows 7 will not be as smooth for enterprises and large organizations. Thus, to ensure that users still using the operating system post-January 14, Microsoft introduced the Extended Security Update Program that will hold validity till January 2013.

During this period, users are given enough time to make the transition. With this program, enterprise and organization users will pay an annual $50 fee per device during the first year, $100 annual fee in the second and $200 fee in the third year. However, for users that have actively subscribed to windows 10, Microsoft offers a cost-cutting solution by offering the extended security update program free for a whole year.

IoT Windows 7 Devices

In addition to your desktops PCs and laptops, many other devices are commonly known as the Internet of Things devices also use a stripped down version of Windows 7, which is designed to run on devices with limited resources and functionality.  These devices include ATMs, point of sale terminals and medical devices.

The stripped down version of Windows 7 however, doesn’t shield these devices from the risks of security threats. IoT devices are posed with a risk of ransomware attacks and botnet viruses from hackers.  Botnet viruses normally invade the devices and deny the services offered by the device. This is because these smaller devices are normally the epi-center of operations and functions.

Thus, ransomware attackers are normally successfully paid by the owners. The stripped down Windows 7 offers a viable solution to these devices as their limited resource and function prove to be somewhat difficult to accommodate newer operating systems.

Additionally, even if one chooses to use an update system, it means that they need to invest in a newer device which can be too costly. Thus, to keep providing security for such devices at a cost-cutting solution, Microsoft will continue to support the Windows 7 Embedded Standard 7 service pack until October 2020 for some versions and through 2021 for others.

The Transition

It’s safe to say that even though the ending date has confirmed to be January 2020, the chances are that Microsoft will offer yet another critical patch after the deadline. This is because of the myriad of users who will be virtually abandoned without the patches. However, even with this prospect of Microsoft’s safe the day yet again, it is wider and safer for many organizations and enterprises to do the switch and transition now.

As much as it is costly for large organizations and enterprises, it is much easier for single users to do a switch to Windows 10. Thus, other than keeping yourself at risk, why not make a small investment for a newer operating system. Plus, even if you choose to opt for the extended security system, the cost still stands to be almost the same r even more.

Examples of Highly Effective Niche Marketing Strategies

There is a huge list of different marketing strategies to increase business profits. Despite this, one of the most popular is a niche or focused strategy. It has its disadvantages and advantages, however, small, medium and large businesses use it to increase their profits.

The development of business needs money. Sometimes business owners have not money for development, SBA loan is the perfect way of getting money. Under the SBA’s various loan programs, funds may be available for purchasing inventory or equipment, adding to working capital, buying commercial real estate.

Niche strategies are appropriate:

  • in the presence of a sufficiently large segment that ensures the required profitability and growth prospects;
  • if there is no interest in the segment on the part of industry leaders, which reduces the likelihood of competition with them;
  • if there is a sufficient number of segments in the industry to select the most attractive of them, corresponding to the potential of the organization;
  • if the entity wishing to service the segment has the appropriate experience and resources.

Even a small organization, using a niche strategy, can achieve a competitive advantage if its products are attractive to the segment and it has a successful competitive position.

The disadvantages of niche strategies include:

  • The likelihood of the entity being pushed out of a narrow target segment by competitors (by offering a product that better meets customer needs or by obtaining resources that exceed the company’s resources);
  • The likelihood of erasing differences in customer needs between the target segment and the rest of the market, which will open the way for competitors;
  • The likelihood that the segment will be highly attractive to a large number of competitors, which may significantly reduce its profitability.

Examples of companies that have chosen various niche strategies

eBay (electronic auctions); Porsche (sports cars); Cannondale (elite models of mountain bikes); Horizon, Comair and Atlantic Southeast (passenger airlines with low traffic at a range of 50-250 miles); Jiffy Lube International (refueling and lubrication of cars, minor repairs); Enterprise Rent-a-Car (rent of cars instead of repaired); Bandog (restoration of tires; the company actively offers the services on hundreds of parking places of trucks); Motel 6 and Ritz-Carlton.

Niche strategies in the hotel business MOTEL 6 and RITZ CARLTON compete in different segments of the hotel services market. MOTEL 6’s focused strategy is focused on low costs, while RITZ-CARLTON has focused on differentiation.

MOTEL 6 is focused on the poor travelers who need a room for one night. MOTEL 6 offers them clean, comfortable rooms without any excesses. In order to reduce costs, the company chooses inexpensive sites for the construction of buildings near highways with heavy traffic; builds hotels without bars and restaurants (but sometimes with swimming pools); uses standard designs, cheap materials; in the rooms only the most necessary furniture.

All this reduces the cost of both construction and maintenance. Since there are no bars, restaurants and additional services in the hotels, the company manages only the registration staff, technical services, and cleaners. In order to attract travelers who need a modest but comfortable accommodation, the company uses radio advertising, which involves well-known radio commentators. Advertising highlights the advantages of MOTEL 6 cleanliness, comfort, quiet atmosphere, low prices.

The RITZ CARLTON is aimed at travelers and customers who are willing to pay for excellent service and personalized service. RITZ CARLTON hotels are distinguished by their excellent location and magnificent room views, architectural style with national flavor, great restaurants, fine cuisine, luxurious lobbies, swimming pools, gyms, technical perfection of rooms, various hotel services, large and well-trained staff.

Both companies focus on fairly narrow market segments. The competitive advantage of MOTEL 6 is its low cost and limited range of services for unpretentious travelers. The advantage of RITZ CARLTON is in a wide range of services for sophisticated customers. Both strategies are successful, albeit different. This is explained by the heterogeneity of the hotel services market, which has different segments with different needs and financial capabilities of consumers.

A niche low-cost strategy is widely used in business. Manufacturers reduce marketing, distribution and advertising costs by moving to direct sales in retail stores and store chains, delivering standard branded products at discounted prices. The combination of cost advantage and narrow market niche service gives good results if the company finds ways to reduce costs and limits the target audience to a particular market segment.

At the other end of the market spectrum are such companies as Chanel, Rolls-Royce, Haagen-Dazs, and W.L.Gore, which have created niche differentiation strategies focused on elite market segments that require first-class products and services. In any market, there are segments where customers are willing to pay more for additional product features, allowing companies to implement focused differentiation strategies that serve an elite customer base.

Another example of a successful niche differentiation strategy is the elite chain of Trader Joe’s 150 outlets, a combination of a delicatessen store and a food wholesale base. Trader Joe’s customers buy expensive exotic products along with a standard set of common groceries, so the store’s stock contains exquisite products such as salmon sandwiches and jasmine fried rice, and at the same time standard products that can be found in any supermarket. Trader Joe’s difference from its peers is not only the combination of exotic and conventional products and competitively low food prices, but also the opportunity to turn a regular grocery shopping trip into an exciting, entertaining experience.

Blue Mountain Agent has a strategy of differentiation in the production of greeting cards and differs from its competitors – Hallmark and American Greetings – not only by the distinctive design and content of its cards but also by the presence of electronic greeting cards.

Conclusion

While selecting a particular niche as the primary focus of attention makes it much easier to find and attract clients, it is essential that there are enough clients in that niche to make it an advantage. An animal shop, targeting a wide range of pet owners, will have far more potential customers than a shop specializing in pet ferrets or poodles only. These niches may be too small for the local market.

Veterinarians specializing in the treatment of cats or horses stand out against the background of general practice veterinarians and can position themselves as experts in this niche. This will already be an advantage of niche marketing – people often prefer to deal with narrow specialists who focus on one narrow niche.

Applying a niche strategy always gives good results, especially in startups, the clearer the distancing and dissimilarity to competitors for a certain category of clients, the greater the chance that the project will “take off”. If you’re a startup, fast business loans can help you a lot. Most entrepreneurs experience a sudden need for extra cash at some point during their careers, especially startups.

What Managing a Business Looks Like in 2020

Technology has slowly assimilated itself as an integral part of running a business over the past decade or so. There are many things that have changed when it comes to running and managing a business thanks to technology, and some aspects are better than others.

Wherever you are personally with technology, there’s no denying that it is a big part of a business these days. If you’re struggling to get yours off the ground and wondering what technology you should be using, we’ve got some answers. Let’s take a look at what managing a business looks like in 2020 when it comes to choosing your essential tech supplies.

1.     Anti-Virus Software

There’s a good chance that you’ll have all of your business information stored on a computer, or multiple computers. Most people who are running a business these days have made everything digital, which is great for efficiency and productivity.

However, there is always the risk of exposing your business data to things like computer viruses. This is why it’s vital that you protect it from this risk through anti-virus software. This is one of the first lines of defense when it comes to your data, and it’s a pretty important one.

2.     Credit Card Processing System

We no longer live in a world where cash is king. Most people these days choose to use their credit cards over cash. This means that you need to make sure that you have a robust, reliable credit card processing system that enables people to purchase your product online.

Not only is this important to protect things on your end, but customers need to know that their credit card information is safe from hackers when they enter it.

3.     Employee Monitoring Software

If you’ve got a mid-sized business or even a large company, you may find it hard at times to keep track of each employee and what their specific job requirements are. While managers can help with this, you also need a way to keep track of their online activity, as well.

This is where employee monitoring software comes in. This is a great way to make sure they stay on task, to increase overall productivity. If everything is digital now in your company, your employees will be spending a lot of time online – and the more you know about how they spend their time, the better you’ll be able to run your business as a whole.

4.     Online Data Storage

Remember when we talked about the all-important business data you have stored on computers? Not only is it at risk of computer viruses, but there’s also the risk of losing it completely if you haven’t backed your company computers up.

Luckily, there are many different ways to store your data online these days. This is a great place to archive all of your business information, without it taking up extra space on those computers. This means that if anything goes wrong with your software system or those computers break down, you won’t lose any vital information.

As you can see, there is a lot to running a business in 2020 – more than you may have thought. With everything online these days, it’s no surprise that there are many different types of software and technological advances that we think are worth implementing with your business model. This is what managing a business looks like these days, and there are many benefits to it.

Benefits of Having Mobile App for your Logistics Company

Nowadays, companies that are choosing technology are the ones benefiting from the last-mile transportation. How would you feel to see your company ship products more quickly and better than ever before? The last mile is your answer to new technology and transformation that quickens the delivery process.

To effectively compete with big brands like Amazon, Walmart, and others, your company needs to adopt transportation and logistics mobile apps. With that, you will start to see processes become more secure and seamless. But how many can understand the effectiveness of application use in the last mile, and in what ways it can benefit their consumers in service delivery? According to Richard Alden, if current strategies are reviewed and improved, things will better for cities, and transportation will never look messy again.

What is the last mile? It is the final stage of any shipping process. Some define it in terms of actual distance from one place to another, but for better understanding, it involves shipping something from a local hub to the consumer’s house. Let’s see how last-mile can benefit your company through the use of Apps.

Features to Include in Your Transportation and Logistic Apps

Today, technology, no doubt, controls the world and for your company to thrive, you must keep up with it and make good use of technology to create innovative solutions. It becomes handy when faced with too many options available at your fingertips.

A well-informed transport and logistics manager will make sure to have mobile apps with features that help to minimize problems on the road, delivery times, and costs.

Offline Support

Having no internet connectivity today is not imaginable. However, your company must be prepared to overcome the absence of internet connectivity. After all, the logistics business mostly happens on the road, right?

If your app does not support offline productivity, that’s useless in some locations. Last-mile problems could be the most important aspect of the entire process as they directly impact the end-user plus the business. But if the offline support is in place, that can be instrumental to employees to enter data as and when they need in the logistics app, with internet or without it.

Vehicle & Driver Tracking

Having this feature can help you to optimize the cargo for each of your drivers. For example, in case you receive an order for a new pickup of products, you will be able to assign the task to the driver near to the location of the cargo. The driver can be on his way to pick up or deliver up a shipment and must not have reached the maximum load capacity.

So, what do you do? You can assign the task using the admin panel, and the driver will be able to receive a push notification with instructions for them to pick up the new cargo. The driver will need to accept the task and proceed to the shipment location, viewable on the map in the transport and logistics app.

Throughout the process, you can view the location of the cargo and the driver in real-time on the map using your smartphone.

Benefits of Apps for Logistics Management

  • They help manage your fleet
  • They alert you about the traffic situation
  • They make asset tracking easy

Why is Last-Mile Important?

Probably you may not be aware of the importance of the improvements. But the core plan is to winning consumers over in a competitive global economy. All things changed when Amazon started offering its customers a speedy and cheap delivery. Right now, everyone operating an Amazon Prime account can get their products within two days with no additional cost.

Today, the customer would shy away from the website, promising to ship them products over five business days. Of course, they would go to the likes of Amazon, for they are not ready to wait forever to receive their purchase. And many companies find themselves in this predicament of not being able to offer consumers faster shipping.

What customers are looking at is a company that can provide them with a speedy delivery service.

Why is Last-Mile Difficult?

From the consumer’s end, they do not understand why last-mile transportation is challenging. They only hit the order button and wait for the product to find them within a few days possible, and that’s it to them. From the company’s perspective, the most prominent effect is the Amazon effect as customers today are used to receiving products that they order with Amazon within two business days, which is not easy for many companies to match that speedy delivery.

The delivery process has sometimes posed challenges in serving customers. For instance,  reaching rural homes that are far apart may be a challenge to getting consumer’s products speedily. Also, in urban areas, you’ll find it so clogged with traffic and slows the whole process.

Lastly, no matter how speedy you want to get products to reach your consumers, sometimes they are not at home to sign for important packages.

Conclusion

Improving the final mile is not easy, and companies must find a balance between affordable shipping and fast shipping that satisfies all parties. Many consider last-mile transportation as costly, but with a smart approach in place, even same-day logistics is possible and the future every company should plan to implement.

But the most effective way to see your company soar in last-mile transportation is by developing transportation and logistics mobile apps for both Android and iOS. Not only will that help enhance doing business in your company today, but your customers will appreciate your up-to-date with the app that responds to their needs.

How Content Marketing Can Save Brick-and-Mortar Business

In today’s digital reliant age, there are still a high number of physical retailers who resist transitioning into e-commerce. Retailers are hesitant to venture online as they worry about whether they can survive the threat of online transactions. Additionally, they also fear the dying status of brick-and-mortar retail trading, as online purchasing has become significant.

However, it is essential to know that the two can work together, which can result in gaining a greater focus on the experience of the consumer. One example is the existence of content marketing. But, does content marketing work? Can it improve revenue? To know more about the advantages of content marketing to your brick-and-mortar business, keep on reading.

Going Digital is Not a Threat, It’s an Opportunity

The fear of witnessing the death of brick-and-mortar business can be a devastating case. Although some people considered the growth of online shopping as a threat, it actually showcases as an opportunity for brick-and-mortar retailers. At the same time, it can also promote commitment, increase sales, and loyalty, both offline and online.

Moreover, retailers must exert an effort to provide an excellent approach to customer service, and that involves engaging and connecting customers in the most timely and pertinent ways. Establishing a place in the digital aspect can help retailers in enhancing their skills as well as improving the consumer’s shopping experiences.

Boosts In-store Traffic and Sales

Utilizing content marketing strategy for your business is meant to build conversions from your shoppers and traffic to your store.  There are different types of areas on how to manage your online marketing, including:

  • crafting article blogs with the help of various kinds of writing app
  • review sites
  • landing pages
  • social media sites
  • product pages and more

Although content marketing is a little complicated than traditional marketing avenues, the best part of it is that it has a more significant effect on your bottom line. On a side note, it is also a vital platform for retailers to strengthen the relationship between potential and existing clients. Giving useful information that is significant to the audience can generate a greater impact on those who are reading your content.

Know Your Ideal Audience

One of the most fundamental parts of applying a strategic plan in any online retail business is knowing your audience. Knowing what they do, who they are, and the reason why they would want to know more about you is essential.

Hence, to be able to do that, market research must be done. Market research can assist in identifying the weaknesses in your competitor’s approach, which then helps in utilizing potential customers. In turn, you are more likely to conduct new strategies and think creatively.

While doing that, your content marketing will begin to solidify. Content marketing, on the other hand, can save your brick-and-mortar business because of the reason that customers will browse the Internet and start their search online. That said, having enough knowledge about your competition will be imperative to the success of your business.

You Won’t Go Out of Business

Content marketing plays a significant role in your brick-and-mortar business. The platform urges you to generate all of your content with the same goals in mind. The goal is to make your user experience, message, products, and services consistent across all variant content, which will, in turn, establish credibility with your readers.

Takeaway

The presence of content creation is one of the most effective forms of digital marketing.  Aiming to be the best marketer in the industry needs a tremendous amount of effort. Your brick-and-mortar business requires techniques that are reputable and enduring. Content marketing will bring those beneficial impacts.

5 Ways to Improve Your Business Writing Skills

If you thought that writing in high school was tough, then you haven’t tried business writing. Decent business writing skills are extremely important if you want to portray a professional image. 

Although you might think that proper writing skills, in general, is not that important anymore, then you have to think again. If the writing that you put out there is sub-par, then your business is reflected in the same light. If you can’t even pay attention to basic grammar and spelling, how are you going to perform the more complex tasks? 

If you know that your business writing skills are lacking, then you need to step up your game and improve if you want your business to succeed.

Do The Basics Right

One of the most important aspects of writing is to be clear and concise. The moment you begin to fluff or leave your reader wondering what the main point of your message is, then you already lost them. 

If you are not that skilled in business writing and need some guidance, ask a service to write my essay online to get a couple of examples to get the hang of things. The expert writers there can also help you with research papers, business PPT’s and more.

The one thing that you always need to make sure of is to make your first sentence a topical sentence and have the rest of your paragraphs support your opening sentence. Once you have said what you wanted to, then you need to tie everything together in a conclusion. 

Proofread Your Work

It doesn’t matter how good a writer you might think you are; you need to have your material proofread before it gets sent to your target audience. Even professional authors have their writing examined by a professional. 

Don’t even think for one second that you will be able to pick up on all the mistakes that you made if you try and proofread your own writing. 

If you want to improve your writing skills, then someone has to point out your mistakes. You are entirely subjective to your own writing because your mind overrides that which you have written with what you intended to have written. This means that you read over your mistakes and miss even the most obvious of errors.

Include a Call to Action

Depending on the business that you run, a call to action is one way to engage your audience and make sure that more people respond. If your message was clear and you were able to excite your reader with your words, then you need to feed off that excitement and allow your reader to respond on the spot. 

Using a call to action can also enable you to improve website content if you ask your audience to comment, which could provide valuable info on where you might still be lacking. 

A call to action is especially important because people will forget about what you said much easier because they are constantly bombarded with an extra reading from other websites.

Use The Available Tools

If your business is still growing and you don’t have all the money in the world to pay for proofreading, then you need to use the tools that are at your disposal. 

One of the easiest methods on how to improve writing skills is to use one of these tools and see where you make your mistakes in real-time. There is no need to wait on a proofreader to give you the go-ahead if you can do it yourself with the help of an online tool. 

Know Your Register

Business writing is very specific, seeing that it has its own jargon. Doing a short business writing course will allow you to see what is acceptable and what not. Depending on your audience, your writing should always be professional and clear of any form of slang or emojis. 

The moment you use slang and other emoticons, you come across as immature and unprofessional. Then again, you should know your audience and the language that they will relate to. 

Conclusion

It seems as if the digital world has put a pin into proper spelling and grammar. People don’t see the value in professional writing anymore and in the end, they deliver work that is not impressive. 

If your business writing improves, then your business will stand out from the rest of the other businesses. There are many other things that you can do to improve your writing, but if you start with these tips, you are well on your way to a better business.       

Learn Some Important Tips to Increase Your Instagram Followers

To help get better results from your Instagram marketing tactics, you need to take steps to improve the number of followers you have. There are quite a few hacks to try and here are a few things to get you started on the right foot.

Pick a Dedicated Hashtag and Promote It

It is important to create a dedicated hashtag for your company, but it is of paramount importance to take serious steps to cross-promote it. You should integrate it into your social media profiles as well as your website. It should also be part of your emails.

You need to have it in your profile, which is a must, but you should also consider using it offline. For instance, have it printed on all your receipts as well as on signage in your shop. Promoting it at relevant events will also make it known to your targeted audience. The idea is to promote your hashtag as much as you can and in whatever way you can.

Use Your Creative Side

Finding the right hashtags will really go a long way towards winning you more Instagram followers, so it makes sense to get creative with Instagram caption ideas. Using one-word hashtags is good, but it is better to look beyond that whenever you can. Ideally, you should mix things up a little and try ways to tell your story. Try to be outrageous, ironic, and funny. Experiment a little but try not to be boring.

Be Part of Popular Conversations

To get more followers, you need to be active online, and one way is to be part of massively popular conversations. You can try topically relevant hashtags to find popular conversations and then join them. Understand that it is a good idea to use hashtags that look more like long-tail keywords, but you’re going to get more exposure and reach a larger audience by using universally trending hashtags.

Use Your Bio URL Sensibly

You should not waste any space you have available on your Instagram account, and your bio URL is valuable real estate to use for promotional purposes. Ideally, you should regular change the bio URL and ensure that it doesn’t always point to your website homepage. A good idea is to change it twice a week to ensure you direct valuable traffic to your most popular content.

Make Your Captions More Descriptive

You have to understand the importance of using the right words to convey your message and sell yourself right. Pictures are important but you also need words to touch your audience’s emotional side. You have to learn how to use images along with words to tell your story in a more convincing and engaging manner. You don’t need to be perfect in the first few attempts, but be sure to incorporate it into your strategy to help get better returns.

Conclusion

By taking these steps, you will notice a steady increase in the number of people following your page. If you need quick results, you may want to consider buying Instagram followers online. But, be sure to work with an authentic and professional service provider, and that is what you can see at Social Media Daily. Give it a shot today!