5 Tips & Tricks That Will Make You Actually Enjoy Writing

You get the assignment, read it a couple of times, open a word document on your laptop, and… nothing happens. Sounds familiar? The truth is that academic writing can be quite exhausting, especially when you lack time, energy, or interest.

As a student, you’ll have to write thousands and thousands of words, and there’s no escaping this. If you feel joy only after you submit your paper and never in the process, you might need to end your misery and learn to enjoy writing all the way through.

In this article, you’ll find advice on how to relish the process of writing, instead of feeling like someone is hitting you with the Cruciatus Curse.

Find Something That Interests You

If there is an opportunity to choose a topic yourself, be sure to choose the one that sparks your curiosity. Why spend endless hours writing something that you yourself don’t find interesting enough?

In case there are no options to choose from, you should still try to write about something that surprises or intrigues you within a given subject. This way, you’ll be able to stay engaged during the whole time. You’ll learn more and cover a topic in the best possible way.

Don’t worry if you can’t think of any exciting topic to write about. You can always turn to an academic writing service like WritePaper and let them help you. As some subjects are less engaging than others, it’s normal if you feel a lack of curiosity or motivation. Just switch to a more interesting assignment while professionals take care of the boring stuff.

Do Your Research

Thorough research is not only a prerequisite for a high-quality paper but also a guarantee that you’ll enjoy the process of writing. It’s also a good way to prove your expertise in a subject matter, which your readers will feel and appreciate.

While researching, you’ll find different perspectives that will provoke your interest and thinking. You might also discover opposite views and ideas as well as ethical problems. Such findings will contribute to your writing by making your argument more vivid. They will also make the whole process more engaging and interesting.

To conduct research in a proper manner, make sure that you’re using effective reading techniques. There’s no need to read books from cover to cover. Instead, look for relevant keywords and search for summaries of the main arguments. This way, you’ll get a sense of what’s important without getting bored, overwhelmed, or lost.

Try Freewriting

Freewriting is a sort of a warm-up exercise for your brain that lets you overcome the fear of blank page and helps to start writing. Also, it might help you get some good ideas for your written assignment, as you’ll tap the subconscious mind.

To freewrite, decide for how long you want to continue this exercise, set the timer, and get down to work. Write down whatever comes to your mind in relation to the topic at hand without stopping, editing, or erasing.

Freewriting is helpful because when you write in the state of flow, you don’t judge your own thoughts and emotions. This way, you might get to some surprising and interesting ideas that exist in your head without you even realizing it. Besides, this practice is very enjoyable, as it doesn’t put you under any sort of pressure.

Let Go Of Perfectionism

You might be shooting yourself in the foot if you want your term paper to be your magnum opus. Striving for perfection might sound good in theory, but really it’s just about turning what is already a difficult task into a monumental one.

By intending to write a perfect paper, you’re saddling yourself with a tedious work that might provoke writer’s block. As a result, you might find yourself procrastinating in a useless effort to write the perfect first sentence. This way, you’re not only losing your time but also depriving yourself of a chance to get the assignment done and move forward.

Remember, “Perfectionism spells paralysis.” Being truly engaged with the topic and diligent when reading and writing is more than enough to produce a high-quality paper. At the end of the day, the process is ultimately more important and valuable than the result.

source: https://unsplash.com/photos/fMbRKk2la0s

Arrange Your Writing Environment

To boost your creativity and enjoy the process of writing, it’s important to think about such an environment that suits your tastes and needs. It’s a matter of preference, so you can come up with anything that makes you feel comfortable and productive. It might be a university library, a noisy cafe, or your room.

Then decide whether you need background music or if you can focus only in silence. If you prefer something to play in the background, then think about the music that helps you concentrate and sets the right mood.

Finally, treat yourself to some healthy snacks and your favorite drink, like coffee, tea, or juice. You’ll most definitely need some fuel, so please don’t starve yourself to death to finish the paper as soon as possible. And don’t forget to take breaks!

Wrapping Up

Once in awhile, any student gets overwhelmed by a written assignment, be it an essay or a term paper. Writing is a demanding and time-consuming process, but with the right attitude and preparation, you might actually enjoy it.

Choose a topic that you find interesting and thought-provoking and research it well. Do some freewriting to warm-up, and don’t forget to silence your inner perfectionist. Then, get down to writing in an environment that makes you feel good and helps work better.

Enjoy the process!

5 Common Password Security Mistakes You Should Avoid

Everyone knows how important it is to keep their personal or business networks secure. With the number of cyber attacks steadily rising each year, cybersecurity is in high demand. Using services such as IT consulting by Bulletproof or other outside companies is a great way to ensure your business network is secure. Nevertheless, try to evaluate which areas need improvement; it may turn out there are necessary safety measures you can implement relatively fast.

Surprisingly, secure passwords can be problematic to both businesses and ordinary users. Nowadays, you need a password to almost anything. As such, you may want to focus not on security, but on the need to gain access fast. In this article, you’ll learn about 5 most common password mistakes you can easily avoid. Here’s everything you need to know:

Creating Weak Passwords

One of the most popular password mistakes is to use a short, predictable phrase that contains your personal information or an obvious sequence of numbers and letters. Don’t use a password that’s easy to guess – you’d be surprised how many people think that “password,” “admin,” or “12345” are good enough to protect their accounts and devices.

If you want to avoid data breach incidents, create a strong password that is at least 10 characters long and contains special characters, numbers, and lower-case and upper-case letters. Avoid using predictable keyboard patterns and consider picking a passphrase rather than a password. This way, you’ll protect your accounts more effectively.

Recycling Passwords

It’s more than likely that you have multiple accounts on various platforms, including social media, banking, and email. Like many people, you probably don’t want to come up with a new password every time you create an account. Therefore, you might be tempted to reuse the same password across multiple websites and devices.

It’s a common password mistake that can lead to serious consequences. As such, consider creating unique passwords for every account you might have. Don’t make them similar and avoid sharing passwords. Otherwise, your accounts can be easily hacked and sensitive data stolen.

Saving Passwords

We bet you often see the notification encouraging you to use the “save” or “remember me” option. Regardless of how many sites you’re visiting, don’t take up that offer! If you’re using a public computer, the next person can access your account with little to no effort.

You may be tired of entering your login credentials over and over again. However, it’s necessary to keep your accounts secure and avoid potential data breaches.

Changing Passwords Periodically

You may think that if you change your passwords frequently, you’ll keep your accounts more secure. Some companies even have a policy that forces all employees to come up with new passwords every two or three months “for security reasons.” However, mandatory password changes may not be as effective as the higher-ups might think.

According to computer science experts, research shows that people don’t put much effort into creating new passwords if they’re forced to change them regularly. Usually, they’ll just follow a predictable pattern and make minor transformations, such as adding or deleting a special character, changing the number to a higher one (for example changing 4 to 5), replacing a letter with a similar-looking symbol (like A to @), or switching the order of special characters or digits. Such changes won’t help protect your devices or accounts from cyber attacks; once hackers learn one password, they can easily guess the next one if you follow a predictable pattern. As such, it’s better to change your passwords by coming up with completely new solutions and doing it from time to time, but not within a fixed time frame.

Incorrect Password Storage

You may be tempted to write down all your passwords, especially if you have many different accounts and devices. It’s a mistake that takes the two most common forms. First, if you work in an office and your passwords are not so easy to remember, you may want to write them down on sticky notes and keep them glued to your desk or a monitor in plain sight. Second, you can save them in text documents or spreadsheets on your smartphone or computer. Now imagine your device gets hacked or compromised by malware. Whoever gains access to it, can easily find sensitive data, including your passwords. Why put your important information at risk if you can easily prevent that from happening?

Your passwords should be stored in a place safe from prying eyes, preferably not in a digital form. Consider using a password manager or master password to keep them secure, and if you find them difficult to remember, feel free to write them down in a notebook or a calendar you’re carrying around with you.

The Bottom Line

These are the 5 most common mistakes. Are you guilty of making some of them? If yes, it’s time to change your password strategy. You can also consider using two-factor authentication and password managers for added security. Ultimately, if you want to create a safe network for your business and personal use, feel free to reach out to IT professionals.

What To Know About Payroll Taxes

There has been a lot of discussion recently about payroll taxes and the ways that they affect business owners.

The President recently announced executive action suspending payroll taxes through the end of the year in response to coronavirus and the shutdowns it led to. For businesses, this is one of the ways the government has stepped in to offer aid to struggling businesses.

It’s been much-needed relief, particularly as a lot of employers discovered their business interruption insurance policies had little coverage for a situation like a pandemic.

The following are some of the things employers should know about payroll taxes, particularly in the situation we’re in right now.

What Are Payroll Taxes?

Payroll taxes are paid to the federal government on wages, and the money is then primarily used to fund social insurance benefits, including Social Security and Medicare. Some of the federal income taxes also pay for security and defense.

Employers are required to report taxes on a quarterly basis in most cases, and to deposit their employment taxes.

Employment taxes are withholdings from employees’ checks. They cover not only federal income tax, but also in some cases, state and local tax and the employers’ Social Security and Medicare taxes (FICA). They also include the portion of FICA paid by the employer and federal and state unemployment taxes.

There are things that employers are required to do as it pertains to payroll taxes, including figuring withholdings, depositing employment taxes on a set schedule, and reporting quarterly about employment taxes.

If an employer doesn’t handle payroll taxes properly, they can be penalized.

In 2020, the Social Security tax rate is 6.2% on the first $137,700 of wages paid. The Medicare rate is 1.45% on the first 200,000 of wages, plus 0.9% on wages above $200,000.

Nine states don’t have an income tax on wages currently. These are Alaska, Florida, Nevada, South Dakota, Texas, Washington, and Wyoming. There isn’t a tax on wages in New Hampshire and Tennessee but there are taxes on interest and dividends in some situations.

There are voluntary payroll deductions that may be withheld from employee checks, too, only if the employee agrees. These can include life insurance premiums, health insurance premiums, and retirement plan contributions.

Penalties

If you don’t pay payroll taxes or they’re late, then as an employer, you may face penalties, and there is going to be an accrual of interest.

As an employer, it’s your responsibility to ensure deposits are timely, the deposits are made in the right amount and that the deposit is made in the correct way. If you don’t do any of these, you may be subject to what’s called an FTD penalty, which stands for Failure to Deposit.

There is a penalty system that is four tiers if you make incorrect or late deposits.

The rate you have to pay is based on how many calendar days you are late.

There is a 2% rate for deposits that are 1 to 5 days late. Then it’s 5% for deposits that are 6 to 15 days late and 10% for deposits more than 15 days late.

There is a 10% rate for deposits not paid by EFT.

There’s a 15% rate for all amounts that are unpaid more than ten days after the date of the first notice requesting payment.

COVID-19 Changes

Under the CARES Act, passed in response to the pandemic in spring, there were measures intended to relieve some of the financial pressure on small businesses. For example, there was something called the Employee Retention Credit, and there was also a modification of net operating losses and a write-off for property improvements.

What Does The Payroll Tax Deferral Mean for Employers and Employees?

In August, the president announced he would be taking executive action regarding payroll taxes after Congressional negotiations failed to yield results.

When announcing the order, the president said it was a way to put money in the pockets of American workers and create incentives for employment and work.

Under the order, the employee’s obligation to pay a 6.2% Social Security tax per check is deferred. It applies to people who make less than $4,000 every two weeks, which would mean an annual salary of around $104,000.

The Treasury Department, under the order, has been instructed to see how the government might be able to forgive the deferral of the payments, but right now that’s not in place.

In 2018, the median household income was just over $63,000, according to the U.S. Census Bureau. If a worker made $64,000 before taxes, that would mean being paid on a biweekly basis would come out to around $2,400 before taxes. Then, based on a rate of 6.2%, the taxes for Social Security out of that check would be around $152.

That would mean a deferred amount of $1,220 from September through the end of the year. It would be similar to the amount that was sent out in stimulus checks earlier in the year.

Some are describing is at an interest-free government loan, however.

Unless something happens that changes the situation, businesses will still have the taxes due at the start of 2021.

It may be that employers don’t necessarily pass the deferrals to their employees, because they’ll be worried about how to get the money back when they eventually make their payments.

What this all means, at least for now, is that there’s a potential for workers to take home more money through the end of the year, but that’s not a certainty under the executive order.

There are concerns that the move doesn’t help the people who most need it either, since there are around 17 million Americans unemployed. The executive orders issued by the President did address unemployment payments, with a $400 bonus.

For employers, it’s important to understand the full implications of a payroll tax holiday, and also what they’ll do when the deferral period is over if there aren’t any changes that address it before then.

Best Apps To Craft A Business Plan For iOS

To be a successful entrepreneur, you not only need to start a business but also make sure it has a working plan. The entire process of starting a business begins from when you get a million-dollar idea for your startup, all the way to the planning phase: many people however fail to give enough attention to the planning phase.

Since writing a business plan may be challenging and tedious, there are apps for your iOS you can use to help you come up with one. With just a phone application, you can get an investor or bank-ready written plan that you can use to source for funding.

Top iOS Apps To Create A Business Plan

In today’s tech-driven world, nobody wants to tire doing something technology can do in seconds. If you can synch business contacts and data digitally, why on earth would you do so manually. Same case goes for proposals. Do you need a business plan to source funding for your business proposal? Why not have an App write one for you? Why?

Here is a list of top iOS apps that will help you out.

1. Enloop

It will cost you $10 to $40 per month to enjoy all the premium features of Enloop. This might sound like a lot of money, but considering how helpful this app is, it is a very small price to pay. The program will ask you for all the relevant information then help you generate an actual outline for your investment.

Enloop generates all the data you need to convince financiers to invest in your idea: from cash flow to balance sheet projections. You can always recover deleted files, unless of course, you decided to go the old way and draft the proposal yourself.

Enloop also generates the text for all the sections in the business plan and gives you a chance to customize them. You can get this app for free, but you have to pay to enjoy premium services.

2. Liveplan

With this app on your iPhone or iPad, you don’t need to go through a long process of drafting a business plan. Liveplan makes it as easy as possible since all you have to do is answer some questions about your business idea and leave the rest to the app.

Once you have answered the questions, you get a lot of sample proposals that you can modify or use as they are. Countless Live Plan reviews have claimed it is the easiest app to work with. To some extent, I agree with them: it cannot get any easier than this.

3. Business Plan & Start Startup

With this application, you can choose to seek help writing your business plan from the entrepreneur community or do so as an individual. What is even more interesting and unique is that you can download the plan into your email free of charge. It gives you a platform to interact with other entrepreneurs and seek different perceptions.

It is one of the most popular mobile apps for creating a business outline. It has a lot of video resources and tutorials on how to approach the planning phase       of the dealing. Hardly will you feel the stress involved in coming up with a realistic scheme of action.

4. GoCanvas

This application takes you through the step-by-step process of creating a professional outline to make sure you do it right. The most exciting thing about the software is that you get to save everything on the cloud and synchronize data on all your devices. This way, you can edit it as your trade continues to grow and progress.

As an individual, you can enjoy this application free of charge: but for an enterprise, you will have to pay between $45 and $62 to enjoy the premium services it has to offer. As a small startup seeking to scale up the trade, this is the best app to update your investment scheme.

In a Nutshell…

If you want your idea to work, you better start by taking your time to plan on its execution perfectly. Once you have a proper business plan, you can then go ahead and start on the implementation and realization. If you fail to properly put things in order prior, there is a huge probability that the startup will not last longer than 5 years. It will be a short-term thing.

It shall too be short-lived.

According to statistics, up to 50% of all startups fail before four years. If you want to make it past these 4 years and after, you just need a proper plan. Just get any of these apps and you are good to go. Don’t stress yourself out.

How to Record High-Quality Videos for YouTube

YouTube is an essential service form marketing your business to customers who may not be able to come in to your place of business.  A well produced video can demonstrate your product, explain the benefits and demonstrate the solution that gains you a lifetime customer.

Creating videos is not as easy as it seems at first. After all, what’s so difficult about shooting videos about something you’re knowledgeable about? There are a lot of factors that go into launching a successful channel for business marketing on YouTube.

If you’re serious about taking a shot at making it on YouTube, you need to know that aside from the subject of your videos, you will have to take into account your target audience, video formats, as well as the technical aspects of the job. It is not enough to know what you want to record – you should also be familiar with how to record YouTube videos that will draw audiences in, en masse.

A good way to break down each and every aspect of a quality clip is to download a couple of successful videos using Bitdownloader or other platforms that allow you to save content from streaming services, and analyze them to see exactly what it is that makes certain types of videos pop. Keep reading to learn about just a couple of tips on how to make a high-quality YouTube clip.

Image Quality

There is no need for an in-depth introduction to this particular aspect of film-making. Sure, shooting a catchy clip with a smartphone might just be enough for it to go viral, but in order to transform this individual success into a long-standing channel with millions of subscribers, you will most definitely need to invest in durable and proven equipment.

Having a high-quality digital camera to produce your content can directly influence the number of views on, as well as encourage YouTube algorithms to promote your videos. Additionally, enabling viewers to watch your stuff with the highest quality setting is a nice touch that shows people that you take your job seriously.

Apart from the camera, as you get started, you should also purchase a tripod. Few things are worse than having to sit through a shaky, unprofessional video, and many people will move on to better things before giving your content a chance, no matter how captivating of a script you’ve written.

Clever Editing

In 2020, where just about everyone and their mother has launched at least one YouTube channel, it isn’t enough to have good editing skills. They need to be impeccable. You have to be able to tell a story through the cuts and transitions just as well as you can tell it with your words. It might not be the most grateful task in the world, since not a lot of viewers can appreciate, or even notice the editing work that was put into an engaging video, but once you take it away, the clip’s appeal can evaporate in a matter of seconds.

Unless it’s a part of your video’s concept, like one-shot rap clips, for example, there is absolutely no excuse for publishing an uncut, raw video in hopes of captivating and growing your subscriber base. Regardless of the niche you’re trying to make yourself comfortable in, no audience is generous enough to be passionate about a half-assed product.

Captivating Script

Script-writing for YouTube is much different than writing for movies or TV. Some people find it more difficult, whereas, for others, it comes naturally. No matter the extent of your prior experience in script-writing, you’ll need to understand how to compose and plan out a video that will be not only entertaining but also well-structured and coherent.

Many YouTubers fall into the trap of putting inadequate effort into their scripts, or simply forgoing the practice of writing them altogether. This usually results in a significant drop in the quality of their content, as they go off tangents on various topics and start ranting incoherently to the camera. Not only does this make you look and sound ridiculous, but it also prevents you from using some of the ideas you’ve come across during that lengthy, unstructured clip in future videos.

Good YouTube scripts tend to be written with an end goal in mind. A good practice you should follow in the beginning is outlining the whole video before you even start drafting the actual sentences you’ll be saying in it. That way, you know what things you absolutely need to touch upon, as well as the general trajectory of your clip. Stream of consciousness writing, although fascinating from a literary perspective, does not seem to fly so well.

The Bottom Line

There are many different paths to success when it comes to marketing on YouTube. Keep in mind, though, that there are just as many, if not more, ways to fail. Don’t take the advice listed above as the be-all, end-all of video-making, but rather as a general set of guidelines that are meant to help beginners take their first steps and keep them from sabotaging their own careers before they even start.

Best Video Editing Software To Give Professional Editing Feel In Minutes

Let us face it: creative storytelling in videos comes from the post-production stage. How many times have you shot a video only to realize that you could have made it more interesting? After all, creating the perfect video requires multiple iterations and editing. 

Sometimes the lighting isn’t good, the content isn’t right, or speakers forget their line in-between; there can be several bloopers while producing a video. That is why using a cool video editing software is necessary to take care of these “behind the scenes” moments. And did we mention, working with video editing solutions can allow you to add effects, filters, and even sounds to further enhance your final video.

But how do you choose the perfect solution for your business? With a dime, a dozen video editing solutions available online, selecting the right tool can be a tough decision. That is why we have come up with a list of six video editing platforms that you can use to edit and create high-impact videos in minutes like a pro. 

1. iMovies

Perhaps the easiest video editor, iMovies is ideal for beginners. The software supports multiple templates as well as transition and animated titles for quickly editing projects. It can also make video trimming and merging very simple. 

iMovies is a match made in heaven for marketers who require basic fades and cuts for social media videos. If you are starting with video editing, this tool can help you with its library of templates. However, since iMovies is popular among general consumers, we would advise you to steer clear of it when making critical sales videos. 

Pros

  • Good software if you are new to video editing
  • An easy-to-use tool with a simple drag-and-drop interface

Cons

  • Limited features
  • Works only on Mac or iPhones
  • Does not allow the transfer of project files

2. Blender

Blender is an advanced video editing platform that works on both Mac and Windows. It is an open-source tool and has some useful features such as live preview, chroma vectorscope, luma waveform, waveform visualization, audio mixing, syncing, scrubbing, and histogram displays. Blender only has 32 slots for adding videos, images, audio, and other effects such as a 3D animation suite.

Blender is a great tool to add variety to your videos, whether you are making 3D renders for a real-estate project or working with an animated character for an explainer video. That’s not all, since it is an open-source tool, there are several websites such as Turbosquid to assist you while creating the perfect video. You can also become a pro in no time by perusing tutorials and online support material.

All in all, this software is perfect if you are starting with 3D editing!

Pros

Good professional feel about the videos

Cons

A steep learning curve, but reading material and tutorials can make it easy 

3. Promo

Promo video maker is liked by marketers for several reasons. With all the tools required to make an engaging marketing video, Promo claims itself to be the #1 video maker. Let’s look at some of the tools you can use for video editing. 

To begin with, Promo allows users to add and manipulate the text’s size, font, and color, including a range of pastel colors. Users can also include images, sounds, and other visual effects to appear perfectly on social media platforms. The software also comes loaded with around 2,500 in-built templates, stock images from Shutterstock and Getty, and more than 15 million premium HD videos. 

Pros

  • Online and easy-to-use solution
  • Free trial available

Cons

Limited functionality

4. Invideo

InVideo is a great online video editor with several useful functionalities. The tool is easy-to-use, making it an ideal solution for beginners or marketers that work with deadlines to create video content for social media marketing. Invideo supports more than 1,500 design templates that help users create great video content quickly.

The platform also allows users to export videos in HD and use the text-to-speech feature to convert text-based content into engaging videos. Users can also access Pexels, Pixabay, Unsplash, for images, and royalty-free content.

Pros

  • Online, easy-to-use for beginners
  • A free plan that allows you to create a maximum of 60 videos a month

Cons

  • Video editor falls short of finer video details due to limited features
  • Videos exported by using the free plan has a watermark

5. GoPro QuikStories

Exclusively for mobile apps, this video-editing app lets you edit videos on the go. The tool is user-friendly, with a simple interface and several useful features. It is most commonly used to edit videos shot on the camera of a smartphone. 

As a name suggests, the app can directly interface with a GoPro camera and allows users to edit the video without exporting it on PCs. However, you can also use it to edit various other types of videos. The app has several automatic features and presets that can make video editing extremely quick and easy.

The verdict: the app is best suited for beginners as it doesn’t offer a lot of advanced features for professionals.

Pros

  • Several options and presets to try
  • App-based, making it easy for users to edit and publish on social media channels on the go

Cons

Not suitable for professionals as it does not have many advanced features or control for users

6. OpenShot

Like Blender, OpenShot is also an open-source, free video editing platform that has numerous useful features. The intuitive and simple-to-use drag and drop features make it suitable for even beginners trying to learn the basics of video editing. It also supports some critical advanced features such as video-transitions with real-time previews, unlimited layers, etc. 

Openshot also comes with other options such as video effect, animations, and keyframe. It makes video trimming a breeze, allowing users to shorten the video length for making it appropriate for social media channels.

Pros

  • Easy-to-use interface
  • Unlimited layers

Cons

The software sometimes lags 

Final Word

These were our top six video editing tools that can help you create up-vote worthy video content in minutes. Whether you are a beginner or a video editing wizard, these software solutions have something for everyone to make their job easier.

Tips To Prevent Sexism And Ageism Among Your Workers

IIn the twenty-first century, sexism and ageism at the workplace seem like old and ridiculous practices, but sometimes people just can’t give up the stereotypes that have haunted them for many years. We can’t always recognize our wrong actions instantly and stop doing what we do, but mostly we all need a gentle way to be stopped. Some people compare sexism and ageism with terrorism, they say that sometimes it can make really massive psychological harm. Read more on https://lawaspect.com/terrorism-law-essays/. Let’s see what we can do to prevent sexism and ageism and develop a more modern and healthy attitude to the working process.

Focus On The Goal, Not On Personalities

We come to work to do work, that’s the main point. Socializing and team activities are nothing more than pleasant bonuses. Mostly, sex and age can’t prevent people from performing tasks (unless these are very special tasks that may be risky for the health of a particular group). When you feel that something isn’t right, ask yourself particular questions. Does the sex or age of the worker have something to do with the task they should be given? Can they lift the weight they are asked to? Maybe, after a certain age, it’s really not a good idea. If you see a real medical reason for something related to sex or age, it’s not sexism or ageism. But if you believe in a psychological difference like “female brain” or “male brain” or, possibly, more rigid thinking of older people – it might be a form of sexism or ageism. How this harm impacts women you can read on https://newyorkessays.com/examples/woman-suffrage/.

If the goal doesn’t have anything to do with sex or age (e.g. breastfeeding experience is unique for women, so sex does matter for this), there is no reason to prefer people of certain sex or age. There is also no reason to focus on the external aspects of the working process, such as demands for women to look good or not expecting the knowledge of modern technologies from older people. The people are ready to do the job until they haven’t proven the opposite. Focus on the goal and reward the workers according to the work they do and the results they get. It is one of the best ways to prevent sexism, ageism and other -isms at the workplace.

Don’t Assume, Ask

People can have their reasons to do or not do something. They may be good at some things and activities and not so good at others. Assuming that some skills are passed with X or Y chromosomes or miraculously appear with age is also sexism and ageism. However, almost all of us are prone to it to some extent. But we should re,e,ber that women aren’t more empathetic and emotional, and men aren’t more reasonable by default. Older people aren’t always more conservative and slower to accept radical changes. Family expectations are another topic that can be speculated on and become the source of sexism.

If you feel that something personal or psychological may influence the working process, don’t be shy to ask. A polite question has nothing to do with sexism. There is nothing wrong with asking who in the couple will take sick leave because their kid is ill. It is fine to ask if the pace of changes is comfortable for everyone. When everyone is asked the same things, it isn’t a manifestation of sexism in any way. By the way, applying the “gender mirror” and “age mirror” is a great way to fight sexism. If you can ask any of your colleagues the same question, then it’s not sexism or ageism. If the question looks inappropriate when you ask people of different sex or age, then you should think about it a bit more.

Be Aware

Knowing how you are acting around others is the best way to prevent any discrimination. We don’t urge you to control each of your actions all the time and develop anxiety, but if you feel inappropriate about something done towards you, it is also a good time to think if you did something similar by yourself. Humans naturally don’t think about discrimination and empathize too much until they feel that discrimination by themselves. It is the way our brain is hardwired.

If someone tells you that the situation is bad for them, try to imagine yourself in a similar situation. Will you feel comfortable? Can you imagine yourself in such a situation at all? Maybe that person exaggerates things a bit? Mirroring situations helps you to stay aware of your actions and the actions of others towards you. It lets you both not to discriminate and not to become a discriminated one.

Sexism and ageism are still way too prevalent, unfortunately. Social stereotypes are rigid and can still be seen everywhere, influencing our subconscious processes. But getting rid of sexist and ageist assumptions is possible and totally within our possibilities. Like any bad habit, it can be controlled by our mind and eliminated completely, giving way to a completely new, healthier lifestyle.

Google BERT, Translation, and Small Business SEO and Marketing

Google BERT was integrated into the search engine algorithms in November of 2019 and is purported to be so revolutionary that it will directly impact a full 10% of all search results. Google BERT is not something that everyone has been following closely, but virtually all SEO experts have experienced the direct results of BERT whether they know it or not.

Not only was the May 2020 Google update directly related to BERT, but SEO experts should look for an increasing number of changes to the Google SEO algorithms as BERT is more fully integrated into search.

This will likely be extended even further as BERT is integrated more heavily in the analysis from the Google spiders and bots and making it more capable of “reading” and “understanding” website content in a way more similar to humans.

BERT stands for Bidirectional Encoder Representations from Transformers and it has revolutionized searches online, translation and will soon reach directly into the realm of websites.

Google BERT and Its Background In Translation

BERT is built on the back of the transformer, which is a neural network architecture created for NLP or natural language processing. BERT has thoroughly beaten more traditional NLP models in both English to French and English to German translation tasks.

One additional standard is the Stanford Question Answering Dataset (SquAD) which is made up of questions to determine the NLP capacity, BERT even surpassed human accuracy rates, scoring 93.2% accuracy where human translations scored 91.2%.

Does this mean that human translators will soon be left by the wayside? While that day may eventually come around, at present machine translation is still severely restricted, most notably in areas like figurative speech and localized vernacular and expressions.

While it presently works very well for translating large volumes of data, post-edited machine translation, or PEMT, or more specifically, human translators are still necessary to finalize the translation.

BERT was released as open-source long before it was introduced into the actual search engines. While there has been amazing progress in some areas by such prestigious Ivy League universities as Cornell, at the end of the day, humans still seem far more capable of providing translation services that are more accurate and complete. In terms of search engine optimization, however, as may have been noted during the May 2020 Google updates, BERT will soon revolutionize search engine optimization or SEO and the approach to small business marketing online.

Google Bert and Its Impact On SEO

Google has estimated that the BERT updates will directly impact 10% of all search engine results, and while important, that is only a part of the outcome that is relevant to small businesses and SEO experts. The latest Google updates have caused many SEO professionals to reconsider how they do business and website owners to rethink their content marketing campaigns.

BERT is exceptionally adept at “understanding” language more similar to humans and as such, makes it much more capable in determining the search intent of people using the search engine. Google was quick to take advantage of this, not only in terms of the actual search results but also through the inclusion of additional “features” on the search page.

Among the many features of Google are paid advertisements, of course, reviews, featured snippets, the knowledge panel, related questions and other inclusions that make it substantially more busy for the searchers, and also more competition even for the top ranking websites.

There were some types of websites that have experienced more radical results from the BERT implementation. There is a complete list on the Search Engine Journal website where it notes that among them were sites focusing on history, natural and traditional medicine, news, music and entertainment; and perhaps most notably here, for small businesses and local business websites.

What Google BERT Means For Small Business

There is a page called SE Roundtable that lists all of the ongoing Google Updates and reports extensively on their impact on various websites. Of particular interest is one conversation pertaining to the May 2020 update and the apparent presence of a “bug” in the update that created adverse results for many local small businesses.

There seems to have been some speculation that this bug was specifically limited to local car dealerships, though further testimony from numerous SEO experts clearly showed that this bug was in fact not ultimately a bug and proved detrimental to a great many local business interests.

While this has been largely sorted out, it would appear that the stabilization of localized search results was as much a result of continued and deeper integration of BERT into the search engine algorithms and others were the result of changes in the practices of SEO for many of these local small businesses.

The Future of BERT and Small Business SEO

Many people have questioned how they can optimize their website content in order to maximize the benefits from the Google BERT updates. Perhaps one of the most wonderful things about the future of SEO and local business content marketing online, is that there is no need to optimize content for BERT.

Small businesses and SEO experts alike need to rethink their content marketing but for their readers and not for the search engines. If there is any tactic that would benefit in terms of SEO, it would be query-related content.

Search engine queries are the actual words, phrases, and questions being asked on the search engines. For the sake of brevity, the results from AhRefs will be considered, where they list four different and distinct types of search engine queries.

What Are The Different Types of Search Engine Queries?

  • Navigational search engine queries
  • Informational search engine queries
  • Commercial Investigative search engine queries
  • Transactional search engine queries

Navigational search engine queries are where the searcher is merely looking for a URL or universal request location, more commonly known as a website address. These should not be mistaken for transactional search queries where the searcher is seeking out directions to a particular store in order to make their final purchase. These results should also be fairly common to the website and not require any specific focus by either SEO experts or the small business online operations.

Informational search engine queries are just that, used by viewers who are seeking out specific information. Some of these informational queries will be immediately answered in one of the many search engine features that were noted before.

If someone searches for the current time in New York City, for example, the answer will come up immediately on the SERP and there is no reason for the search to progress any further. These types of informational queries have a very low click-through rate and focusing on these types of queries is not likely to result in any increased website traffic.

The SEO expert should determine what the common and relevant queries are being searched in any given area, and the small business should focus on an international, multilingual approach to providing answers to those queries in their content marketing campaigns.

The content should then focus on providing meaningful and relevant resolutions for these queries. Ideally, the content should point to the fact that their product or service offers a viable answer to the question being asked. This process should ultimately direct the potential customer into a sales funnel.

Commercial investigative search engine queries are those where the searcher needs to find a particular service or product but have not yet determined the best products or services to meet their needs. This is where queries such as “what are the best translation company online” and similar questions will be asked of the search engines. These types of queries are why the SEO experts and small businesses may want to focus on “listicles” and other review type content for their site.

These types of viewers are the ones that are ready to purchase and who can be more easily directed to a well-planned sales funnel on the website. Look for this type of content to become increasingly popular and common for increasing rankings on the SERP, especially if it keeps the readers on the page long enough to read the entire article. This on-page time will be an increasingly important part of the new ranking factors by Google. SEO experts and small business owners should focus this content on overcoming any objections and leading the reader and soon-to-be consumer to the sales page or the buy now buttons.

Transactional search engine queries are those where the viewer knows the product or service they will be purchasing and are looking for the best price or location to purchase that product or service.

Conclusion:

In the near future, look for the quality of content and the ability of content to directly answer search queries to become increasingly important as opposed to a focus on keyword content. On a side note, albeit a very important one; look for website translations and other multilingual marketing tactics to expand as we expand into a more global digital environment and people recognize the ability to gain tens of millions of viewers with very little direct competition.

How to Recover Deleted Files from Hard-Drive Using EaseUS Data Recovery Software

On the occasion that you’re searching for a quick, entire, and safe data recovery programming to recover eradicated, lost, or orchestrated records or reports from PC, PC, or outside limit devices, by then EaseUS Data Recovery Wizard is the best data recovery programming open on the web.


EaseUS Data Recovery Wizard is an outrageous free file recovery software  for Windows customers to discover and recover lost or killed records, photographs, music, sound, messages, compacted chronicles, and so on unequivocally from hard drive, external hard drive, SSD, USB, memory card, moved the camera, cell phones and other putting away media. It can without a lot of a stretch and rapidly recover data from various types of data mishap: abrupt eradication, hard drive contamination, disease ambush especially Want to Cry Ransom ware, structure crash, volume adversity, stupid movement, arranging or by various reasons.

This free data recovery programming works magnificently with hard drives, gear RAID, SD cards, pen drives, iPods, and so on. Memory card data recovery can get back the lost records from hurt or subverted memory card including a memory stick, SD card, CF card, Micro card, and that is only the start. USB drive data recovery can restore records lost from a USB drive, pen drive, streak drive, and other removable amassing devices.

EaseUS Data Recovery Wizard Free is unimaginably simple to utilize and requires no earlier association on data recovery. It has a reasonable interface that shows recoverable information beforehand we start the recovery method. It gives you essential “Lively compass” and further “Significant yield” modes to find all lost or erased archives, photographs, and media records completely. Ensuing to inspecting, it empowers us to search for a record by name and channel the discovered pictures by content.

EaseUS free information recuperation programming is besides adaptable and profitable. You can beyond question convey checked results at whatever point and essentially import you’re saved sifting result and resume recovery without rescanning. EaseUS Data Recovery Wizard Free engages you to restore up to 2 GB of information, anyway with Data Recovery Wizard Professional the extent of information you can restore is boundless.

The best technique to Recover Your Lost Data with EaseUS Data Recovery Wizard Free – Step by Step with Screenshots

Stage 1:

Select a region to begin discovering reports that you have lost. You can in like way pick lost sections here. Select and click Scan to begin finding the lost documents.

Stage 2:

Scanning your PC or outside contraptions for lost information begins. First lively sifting is done and after that noteworthy yield begins to discover more lost records by fundamentally examining the document records. You can delay the checking by some coincidence and continue later. After looking at is done, you can channel what you need to restore from the separated outcomes.

Stage 3:

Preview explicit restorable records/archives and tap on ‘restore’ to get lost reports back. That is it your data recovery is finished. (Note: DO NOT keep the archives into the hard drive or outside devices where you lost the information).

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Presently you know how to utilize EaseUS Data Recovery Wizard Free to get lost data back. You should impart this article to other people, who you feel may benefit from this free data recovery programming.

Secure Your Video Conferences With These 5 Steps

Introduction

The security flaws inherent in video conferencing and in particular with certain offerings have been well documented over the last few months while the world at large has limped from one crisis to another. When security firms started predicting what would be the main security concerns for 2020 the increased use of video conferencing tools to support remote work did feature predominantly, however, they had no idea how the current pandemic would create an environment where the prediction became reality almost overnight.

Flaws And Threats

While businesses rapidly adopted video conferencing solutions or look to find the best HD conferencing API, the scramble to remain operational left the important security questions unanswered. Security researchers were quick to point out flaws including those that would allow unauthenticated users joining meetings or poor password management that would see gate crashers arrive to spoil the party. The good news is that steps can be taken to secure video conferences and these should be implemented as part of an organization’s security policy.

Understanding Your System

This step can be done when choosing a solution or even when one has been chosen. Of importance here is to ask what type of data encryption does the solution provide, how the data is managed, and the security features presented to users before they log in. Also, the age of the current solution should be looked at, if the product is older than five years it might not offer the required security measures to help combat modern threats.

Have A Policy in Place

As with policies that dictate how employees are to use personal devices in the workplace, whether in the office or, ever increasingly, remotely, a policy for video conferences needs to be done, if not already in place. Ideally, the policy needs to clearly list the boundaries and expectations of both the company and the employee. Requirements for recording meetings, what information can be discussed, how to use the camera and mute functions following policy guidelines, and what devices may be used are important considerations when drafting a policy.

Domain-Based Security

Too often is the case that these tools are connected directly to the Internet with no firewall in place. This is simply begging a hacker to compromise the company network. A far better approach is what researchers have termed Domain-based security and involves placing video conferencing solutions within the protective barrier of the company network and allows administrators to control access to the tool. As an example, if a video conference is set up between an outside stake-holder and an employee, an employee with the correct privileges will need to allow the outsider to join the call and authenticate their access.

Control Access

Closely linked to the above step is controlling who has access to calls. Technology has provided a handy tool to help manage this in single sign-on (SSO) systems. These systems are tied to users’ privileges and authorization level so that credential theft is made much harder. Further, these systems generate log data that tracks where, when, and how the user accessed the system.

Encryption

Concluding this article is a note on encryption. By using 128-bit AES as a company’s encryption standard for all things including video-conferencing the company has gone a long way to harden their data and keep it away from prying eyes. When using this standard to generate an encryption key for a video conference, it would take a supercomputer billions of years to try and break the encryption key.