A Guide To Combating Abandoned Carts

Abandoned shopping carts are one of the biggest problems for online companies. While a user might have liked your brand and products enough to add a product into a basket, they could be deterred by the user experience, order total, or second thoughts about their wants and needs. As a result, they might click away from your site and never return.

To grow your revenue and turn visitors into customers, read the below guide on how to combat abandoned carts.

Understand The Reasons For An Abandoned Cart

A high abandoned cart rate can be both confusing and frustrating for business owners. There are various reasons why a user might have failed to complete a purchase, which you must identify to secure more customers.

Common reasons for an abandoned cart could include:

  • Unexpected fees (such as shipping costs or taxes)
  • Complex navigation
  • Security concerns
  • Lengthy processes
  • Discovering a better price elsewhere

For this reason, you must aim to prevent worries from occurring, simplify the shopping experience, and avoid hidden extras to secure their custom. If you do plan extra fees for shipping, highlight the costs across your website to ensure a customer will factor in the price when adding items into their basket. If you fail to do so, the order total might not complement their budget, and they will be more likely to remove an item or click away from your site.

Build Trust In Your Brand

If a customer isn’t familiar with your brand and has never placed an order with your business before, they could worry about inputting their personal details and financial information. There are, however, actions you can take to build trust in your company.

Encourage visitors to trust your site by:

  • Investing in a valid SSL certificate
  • Adding trust symbols onto your site (such as PayPal Verified, Verified by Visa, and Verisign Secured)
  • Creating an attractive, easy-to-use website
  • Publishing high-quality thought leadership content
  • Displaying testimonials and customer reviews

Send Cart Abandonment Emails

You will likely capture a visitor’s email when they embark on the checkout process. If they fail to complete a purchase, you could send an autoresponder email to inform them their items are waiting in their cart.

While you shouldn’t inundate a visitor with messages, send one or two emails within 24 hours to encourage them to return to your site and finish an order. You must, however, learn how to create an engaging email marketing campaign that will not end up in their trash folder.

Launch A Remarketing Campaign

Remarketing campaigns can be a powerful tactic for encouraging past visitors to return to a site and complete an order. The advertisements can appear across social media, apps, or the Google Ad network to specifically reach a previous visitor using cookies. It will feature products they have viewed in the past in an attempt to re-engage with them and secure their custom.

Add A Guest Checkout Option

Many online shoppers don’t want to create an account and enter many personal details into a website. To improve the user experience and simplify the buying process, provide visitors with a guest checkout option. Once they have placed an order, a customer might be happy to add their information to place future orders on your website.

Feature Impartial Reviews To Convince Customers

Impartial reviews can remove any doubt about the quality of a product or service. To convince a customer that your product is worthy of their time and money, you should:

  • Incorporate genuine reviews and testimonials on your product pages
  • Feature reviews on your Facebook profile
  • Add a backlink to a review website, such as TripAdvisor or Glassdoor
  • Feature an app such as Notify on your online store to prove others are buying your products

Simplify Your Navigation

Visitors don’t want to enter many forms and click through many pages to make a purchase. As mentioned earlier, complex navigation could lead to potential customers abandoning their carts. Prevent customers from clicking away by reducing the number of clicks to three.

Simplified navigation should look like this:

  1. Pick a product
  2. Add an item into a shopping cart
  3. Hit the checkout button

Reduce the time it takes from a product page to the basket and offer limited forms to fill for a fast buying process and a greater user experience. It could make a big difference to your yearly revenue and profit margin.

Incorporate A Progress Indicator

Increase a visitor’s patience by incorporating a progress indicator into the checkout process. It will show your customers where they are in the checkout and how many steps that they must take to complete an order. It will assure a customer that they won’t have many actions to take until they have bought a product, so they can quickly return to their day.

A progress indicator should have minimal steps to complete, which could prevent a prospective buyer from abandoning their site, such as:

  • Access Checkout
  • Billing
  • Shipping Details
  • Payment
  • Order Confirmation

You also could optimize the checkout experience by using A/B testing of a progress indicator. Remember, what works on one company’s site won’t necessarily work on your own, so test different options to find a sign that matches your web users’ online behavior and the company’s needs.

Use Visuals To Increase Buyer Confidence

Customers might have second thoughts about your products at the checkout, as they can’t hold an item in their hand to review its quality. Visuals can, however, convince them to make a purchase, as they will have a greater understanding of a product and how it could match their needs.

For example, you could add high-resolution product photographs from various angles. You also should add images that show visitors how they can use an item, and that highlights its many benefits.

So, if you want to lower your abandoned cart rate and maximize sales in 2020, you should consider the above advice. It could lead to a more significant customer base, an improved user experience, and a more substantial annual revenue.

4 VPNs That Are Suitable For Your Android Phone

As we go further and further with the internet at the very core of our communication, security becomes an issue. When we surf online, especially with our Android Phones, there’s an entire record of what we do, who we talk to, from where, and for how long. This is called metadata. This metadata is so incredibly valuable that it’s more important, and traded at a higher price, than oil. But leaving a trail of metadata has a downside: we have no control over who buys it, who sees it, or what they do with it. Maybe we don’t want other people to see the private photos we’ve sent. Maybe we want more encryption around personal medical data and inquiries. There’s a whole lot you can do with just a bit of privacy.

Enter the VPN. A Virtual Private Network is a shield against the most egregious of privacy concerns. According to opportunites-digitales.com, when you have a VPN, you essentially have a protective tunnel everywhere you go online. This is a huge concern, especially for Androids. Here are the 4 best VPNs for your Android Phone.

ExpressVPN

There’s so much hype around ExpressVPN for android, and for a good reason. It puts all the complicated settings options into a simple, easy to use, and efficient set of options. It’s this ease of use that has thousands flocking to download this app. It can be used all over the world, with servers covering 94 different countries. It allows for everything your average consumer would want in a VPN, and then some. 

NordVPN

NordVPN has its branding and its message down to a tee. They have a mountain as their primary image, and that’s exactly what using NordVPN is like. They have an extra layer of security, much like a tunnel within a tunnel. They’re also incredibly scalable to larger networks, with a keen focus on merging android with company systems. 

IPVanish

If you’re into the technicalities and nitty gritty of privacy, IPVanish has a bunch of cool features for you. They have split tunneling options as well as obfuscation. On top of that, there’s a “kill switch” that shuts off your internet in case the VPN drops. The problem with most VPNs is that if it drops, and enough metadata points place you in a single spot—like your home, data analysts can know where you are. 

Surfshark 

Surfshark is the best bang for your buck. It’s gained some decent traction in the security world for being the most accessible in terms of customer reach. People with smartphones all over the world can avail. This is also a great idea due to many budget hardware having questionable security to begin with. It’s a great first line of defense that carries the greatest weight for the low-low price. 

Everybody needs a good VPN. In the Information Age, it’s hard to argue against it. What we do, and what we see is akin to where we go on the globe. If we have constant tracking on all of our movements, who is to say that it can’t be used against us? Modern concerns need modern solutions. With android phones, the answer is a solid VPN.

4 Ways To Make Your Small Business More Productive

shallow focus photo of thank you for shopping signage

New small businesses are being created every day by ambitious owners looking to make a difference. As these companies go up against fierce competition, it is essential that small businesses do everything in their power to ensure that they are productive and efficient with every minute they have.

What stands in the way of many small businesses from reaching the top is a lack of productivity. Productivity is essentially how effective a business is using its time to improve itself and spread a message. With these 4 productivity hacks, your small business will be on its way to the top.

1.  Be Collaborative

Being collaborative in the workplace is any business’s first step to success. All members of a small business team need to b eon the same page so that there is a clear vision and end goal. Working in the same space can help, but having effective communication outside the workplace is also key.

Given there are hundreds if not thousands of communication apps available to download and install collaboration with colleagues and stakeholders have never been easier. Setting up the time and space for a team to collaborate together will encourage the spreading of ideas that are what could take a business to the next level.

2.  Spread Your Message

The main goal of any business is to spread a message to customers. You can do things like build your own blog or push new marketing campaigns to get your business seen by the masses. You can have the best product in the world, but it won’t stand a chance of selling in the current marketplace unless you are making it visible.

Understanding how you can sell online and get a message across around the world will open up your doors to new and never before considered markets. Using a powerful message to show customers you have plenty of value to offer them is what will get them hooked on your business.

3.  Establish An Efficient Workflow

Productivity and efficiency are two products that go hand in hand when you look at how a company is going to do. Being productive means using your time effectively, and efficient workflows are how you are able to remove burdens and free up essential time.

Streamlining your online business means that you can sell products without having to do much work and can use your time for more important tasks. Having the luxury of efficiency on your side will make being productive much easier and, by extension, improve revenues and profitability. If you need help check out these top eCommerce website builders.

4.  Have A Reliable Team

The last but often most important element to having a productive small business is to have a team that shares your goals and values. Asking people to invest in your vision asks a lot from people and you need to make sure they are reliable enough to help make your vision a reality.

Start conversations with every employee so you are all on the same page and can reach your goal together. The last thing you want to have to do is drag dead weight around that is not going to help you get to the top.

5.  Be Secure

Keeping in touch with colleagues, selling products online from a website and ensuring security of stored data can be a real pain. Ensure that all hardware is secured with AV software, and lines of communication are sent via secure channels. Be prepared for the worst and it won’t happen, but give a thief or hacker just a small opportunity and they may end up destroying all that you have built or are trying to build.

4 Ways Local Businesses Can Benefit From An SEO Service

If you’ve done any research into promoting your business, you’ve probably come to the conclusion that search engine optimization makes the business world go round.

And unless you spent a decade in digital marketing, you might not have any idea how to use that information and actually improve your small business’ marketing strategy.

The good news is that you don’t have to worry about the technical complexities of SEO. There are hundreds of tools out there that will handle the details for you, and some of them specialize in small or local business marketing. A good SEO service will handle the details so you can focus on running your business and creating web content to attract new customers.

But before we look at how your local business can leverage an SEO service, let’s take a minute to break down search engine optimization and what it does as a marketing tool.

A Brief Introduction To SEO

At its most basic level, search engine optimization is all about keywords. If you run a local hardware store, you might assume that your ideal customer is interested in a few specific topics like DIY projects, home renovations, tools for rent, etc.

SEO tools help you see which of those topics that customers search for online. You might discover that “DIY bathroom remodel” is getting 10,000 searches a month, which means you should probably write a blog post or create a tutorial about that topic.

And the more of this research you do, the more relevant your content becomes. Which means you’ll start showing up higher in Google search results, which means more people will see your company and head to your website or social media pages.

Yes, an SEO strategy takes a lot of work in the beginning. But it helps you streamline the process to make things easier moving forward. If you use SEO correctly, you’ll be able to focus your time and money on the keywords that matter most to your business.

And to help you get started, here are 4 ways your local businesses will benefit from SEO (and why an SEO service can help you reach your goals).

#1. Tap Into Existing Traffic

Okay, so this one is fairly straightforward. But here are a few shocking statistics from SocialMediaToday:

  • 46% of Google searches are people looking up local information
  • 72% of people who search for local businesses visit a store within 5 miles
  • 78% of local mobile searches resulted in an in-store purchase

Large numbers of people in your area are looking for local businesses. Whether you live in Burlington, Iowa or Brooklyn, N.Y., there is web traffic that you are missing right now.

An SEO service won’t guarantee that every one of those Google searches leads to a purchase from your business. But it does mean that you will suddenly have an “inside man,” someone who is finding the trends and helping you market to people in a way that leads to more brand awareness for your company.

#2. Target The Right Customers

The greatest strength of SEO is that it lets you segment your marketing. Instead of creating a bunch of generalized content, you’re able to build content clusters that specifically meet the needs of the different segments of your target audience.

For local businesses, that can make all the difference. People instinctively want to support businesses that align with their values, represent their hometown, or represent something they care about. But if you aren’t using SEO strategies, you won’t know which keywords will get your brand in front of those potential customers.

An SEO service won’t just take care of that for you — the good ones will work with you directly to make sure that your marketing strategy is as fine-tuned as is possible.

#3. Keep Up With Local Competitors

As a local business, it’s easy to think that your biggest competition is the national brands. You know, the ones with the billion-dollar ad campaigns that seem to haunt your dreams.

But the truth is that those brands aren’t using SEO strategies that target your local community. These mega-companies are going after keywords around their niche, which can make it competitive. But if you run a local bookstore, the best competition to focus on is the one against other local bookstores, both in your city and the greater region.

Let’s stick with the bookstore example. Customers already know what to expect from the nearest Barnes & Noble. But what if that customer wants used books, or fiction from local authors, or regional travel guides? They’ll search for “bookstores near [your town here]” and that’s the kind of keyword you want to focus on.

Targeting a keyword like “bookstores near [your town here]” might pull up a Barnes & Noble location, but if you create enough content that focuses on that keyword, soon enough you’ll start to climb higher and higher up the search results.

#4. Optimize Your Online Presence

SEO isn’t just a way to help your content rank for certain keywords — it’s also a way to build authority around your company’s web presence. (That’s actually at the core of search engine optimization, but in terms of local SEO, it’s more of a side benefit than the main focal point.)

A strong content strategy might get some of your blog posts, tutorials, and marketing materials to rank as a local business on Google. But if you use the same SEO principles on your home page, search engines will start to see your site as an authoritative voice in your community and industry.

Additional SEO Resources

As a reminder, there are dozens of high-quality SEO services out there. (Here’s a comprehensive list of SEO service companies.) Some specialize in local business, while others focus on domain authority. The point is, you can find a service to help you in a specific area or improve your overall web presence and keyword targeting.

If you’re new to SEO, you may want some tips on how to write SEO articles. And it might help to read a huge collection of statistics and facts to support the value of local business SEO. Or maybe you want to start somewhere small and try to get some of that “[enter business type] near me” Google traffic.

No matter where your business is or how you approach advertising, local SEO can help you maximize the time and money you invest in marketing. And an SEO service will take care of all the nitty, gritty details so you can focus on running — and growing — your business.


Drew Gula is the copywriter at Soundstripe, a company that produces royalty free epic music and sound effects to help businesses improve their video content.

Why Every Developer Should Know Multiple Programming Languages

Being a developer is a promising professional choice, especially now that there is a surge in demand for capable developers from various industries. Aside from IT companies and tech start-ups, businesses across multiple industries are actively seeking developers to spearhead their various app and web development projects.

Mastering a particular programming language is the key to succeeding in this career, but mastery of one programming language alone is not enough. In today’s market, there are several reasons why developers should know multiple programming languages.

A Shift to Full-Stack

Knowing multiple programming languages means you are most likely capable of handling a wider range of development tasks. Instead of focusing on one type of development (i.e. frontend, backend, etc.), you can be more robust in your career as a developer.

Full-stack developers are in high demand as businesses try to keep their IT department lean and effective. Top names like WSI Digital Web are hiring full-stack developers to accomplish that too. As a leading digital agency in Belfast, WSI Digital Web can offer unrivalled services, all in-house, to its clients, thanks to its solid team of capable developers.

Developers as Managers

Another big advantage you will gain when you have multiple programming languages mastered is easier access to management roles. When you are pursuing a low- to mid-management roles, mastery of multiple programming languages is a huge plus.

This is because you will most likely oversee other developers with specific roles, which means knowing the basics of the languages they use is a huge plus. Not only will you be able to organise developers better, you can also work better in coming up with out-of-the-box solutions.

More Learning Opportunities

If you think mastering multiple programming languages is easy, think again. There are plenty of courses and online learning programs that will help you pick up new languages in a matter of weeks – or even days. Online courses on programming are also becoming more accessible.

These online courses are not only easy to access, but they also offer certifications. When you are certified in more programming languages, your appeal as a developer  gets a healthy boost, and finding better employment opportunities becomes easier as well.

Better Rewards

Speaking of better employment opportunities, it is also worth noting that developers who know how to code in multiple programming languages are in a better position to earn more than those who specialises in just one language. This is also due to the market shift mentioned earlier.

You don’t have to be good at everything. Two or three additional languages that serve specific purposes are more than enough to enhance your profile as a developer. Don’t be surprised to find more offers – and better ones – when you start mastering new programming languages.

Staying Current

The last reason why developers need to master multiple programming languages is the language itself. We are seeing new programming languages being introduced, and even more development frameworks and kits being made available.

Newer programming languages such as Swift are worth mastering because they allow you to code better in a refined language. Proprietary languages are also worth exploring if you are working with specific hardware or systems.

As you can see, there are a lot of reasons why mastering multiple programming languages is highly beneficial to your career as a developer. Find a suitable language to pick up based on the career path you want to pursue and start learning about the programming language today.

How To Block Ads On Your iPhone, iPad, Or iPod Touch

Every year, advertising receives more and more influence on society. It forms a public opinion and imposes its ideas on people. We don’t even notice how advertising invades our consciousness and unobtrusively changes it according to the large corporation’s requirements. Nowadays, it’s impossible to go outside and not immediately see a few billboards or signs that urge us to buy something. Things get worse when advertising occupies our smartphones and laptops. We use them to work and relax, but instead, we get tons of pop-ups and banners that overlap the content in the browser.

Ads litter our consciousness and make us waste our money. Moreover, they waste our time. According to recent studies, the average person spends 4 years of life to view ads. 4 years that you can spend on self-development, family, or hobby. Therefore, many people prefer to block ads on computers and smartphones.

If you are a happy owner of Apple devices, then you’re surely annoyed enough because of ads. Over the past year, iOS users are complaining about the abundance of advertising in the operating system. The problem turned out to be so large-scale that the media started talking about it. Steve Streza, who developed the Tumblr app for iOS, wrote about this issue on his blog. A post titled «iOS is Adware» exposed Apple’s consumerism.

To make matters worse, Safari tracks your site activity, uses your search history, and geolocation to find relevant ads for you. Collected data is stored on the servers. If hackers attack these servers, then the history of your purchases, searches, and locations may be in the hands of scammers.

Besides privacy and obsession threats, advertising can also seriously compromise browser performance. You have definitely faced with a problem when the browser starts to freeze due to many advertising banners. Another problem is redirected links that lead to spam and advertising sites instead of showing the content you need.

So how can we deal with browser ads on iPhone, iPad, or iPod touch?

If you want to get rid of all the ads on your iPhone or iPad, then you should think about installing an ad blocker application.

Such apps will secure your data, remove ads from Facebook or YouTube videos, and even increase your device’s battery life! In addition, ad blockers can remove ads in apps and block tracking of your purchase history and behavior on websites. For example, the uBlock ad blocker, that is completely free while featuring many useful functions.

However, any application has its drawbacks. Some blockers take money from marketers for adding the specified sites to the «white lists» — they will show ads even despite the turned on blocker. Other blockers scare away users with a complex interface and settings.

If you are looking for an ad blocker that will simultaneously ensure the security of your data, save traffic and battery power, as well as speed up your browser, then you should install AdLock for IOS. This adblocker fights all types of ads: pop-ups, banners, virus links, and spyware. By installing it, you will not only get rid of ads but also protect your device from viruses. Besides, AdLock successfully blocks ads within applications — play your favorite games, chat in messengers, and listen to music without any distractions.

You can also remove ads through the phone settings. Enter the «Settings» on your iPhone, then go to «Safari», and activate the built-in «Block Pop-ups» function. Thus, you will partially block ads in your device. But this method won’t block them all, so installing a blocker will be much more effective.

Remember that by blocking ads, you save valuable time, which can be spent on more useful things. Furthermore, installing an ad blocker will provide useful features to protect your smartphone, so you never have to worry about privacy or viruses again.

5 Big Signs Your Site Desperately Needs A Redesign

Your site is the face of your business; therefore, it’s not good to neglect it. It’s a shame that web design advances so quickly as it can make you unsure whether you need to update your site to fall in line with new developments. If you’re unsure whether you need to redesign your website, check for these signs. They could be making your business suffer.

It’s A Pain To Upload Content

If you’re not regularly posting content to your website, you should be. Content that provides value to your visitors is essential for your SEO work. Writing and uploading content is also a major drag, most people don’t want to do it, which is why your website needs to make sure it’s incredibly easy for you to do. If not, you will have an excuse to bunk-off your content duties and your website will fall off the search engine results page.

It Takes Ages To Load

47% of visitors leave a website if it takes more than 2 seconds to load. Google also monitors traffic and penalizes websites that people leave quickly, as these sites clearly don’t provide value to visitors. There is a difficult balance between getting the design features you need and cutting down loading speeds to make sites lightning-fast. The best website designers focus on usability as well as visual looks and a lot of this will be back-end (e.g. code compression).

Customers Can’t Navigate Easily

If you can, you should have surveys on your site that ask key questions about the user experience. One of those should be how easy it is for visitors to access relevant information about your site. If a user has a bad experience on your website, they will be much less likely to return. Navigation is also very important for SEO. If your customers can’t use your website due to navigational issues, that’s throwing away money. Get inspired by these amazing web design resources.

Your Competition is Clearly Doing It Better

You should check up on your competition every now and then. This is useful for a variety of reasons — assessing their pricing and marketing strategies so you can inform yours. If your competitors’ websites are clearly better than yours, you have a problem. Trust is everything in business and good website design suggests a successful company that can afford a slick site. This offers some social proof as it implies other people are trusting the company so much that they can spend money on good website design.

Your Site Looks Bad on Mobile

Google are starting to massively prioritize those sites that offer a great user experience regardless of the device that visitors use. It’s not enough not to have a mobile-friendly website, as well as one that works well on a variety of browsers by using adaptive design. This is especially important as over 53% of websites are accessed through mobile or tablet devices. If a user has a bad mobile browsing experience, it’s highly likely that they will go to a competitor instead, as they won’t have time to access the site from their computer.

What Should a Good Sales Enablement Manager be like?

Being a manager of any company is not easy, but when it comes to the sales area, it may seem even more complicated. Why? A sales manager needs to take care of the whole sales process, supervise sales representatives, set goals, or measure the results.

A manager is also responsible for the company’s profit and, of course, the main goal in this area is to increase it. This is a demanding task for any manager and it requires a lot of knowledge and effort.

A good way to deal with these issues is to introduce and use a Sales Enablement strategy within the company.

Sales Enablement – Basic Facts

Sales Enablement is an overall strategy that is used in the sales area, and it is concerned with maximizing profit by taking various actions. The actions are well-planned and interconnected.

Sales Enablement involves a few important steps and guidelines.

They Include:

  • Implementing a more customer-oriented strategy, getting to know customers’ needs
  • Taking care of the content and keeping it high-quality
  • Maintaining the motivation of the sales reps and other workers
  • Keeping the team highly-educated in the field
  • Executing, measuring and assessing the sales processes
  • Keeping all documentation neat and completed

Of course, in order to make Sales Enablement work properly, all of these points need to be fulfilled and remembered. If you’re interested in the methodology of the Sales Enablement, visit this website.

Also, when it comes to Sales Enablement, the MEDDIC methodology is a useful tool to use. The abbreviation stands for Metrics, Economic Buyer, Decision Criteria, Decision Process, Identify Plan and Champion. You can read more about it on SalesHood.

The MEDDIC methodology helps to accelerate the process of Sales Enablement.

A Good Sales Enablement Manager

A Sales Enablement manager should be aware of all the facts that were mentioned above in order to build a successful strategy based on this knowledge. The manager should also have some more specific qualities and competencies.

Have A Proactive Attitude

What does it mean in the context of Sales Enablement? A proactive attitude means a willingness to make progress, a high level of problem-solving skills, being open to new solutions and strategies.

Sales is not all about analytics and measuring results. It’s also about direct contact, building brand image, being open to suggestions. A positive attitude towards all these aspects is a must-have for a manager.

Be A Team Player

The manager’s role is not only about establishing rules, delegating tasks, and supervising the team. It also involves cooperation, which is crucial to make the Sales Enablement process smooth and effective. The team needs to establish strong internal relationships, also with the manager, communicate on a daily basis, and become dedicated to the goal.

Be Dedicated And Make People Focus On The Goal

A manager who is not fully dedicated to the project is not a good one and won’t convince anyone to become fully engaged in the work, either.

A vital thing in Sales Enablement management is to focus fully on the goal and to make people work more effectively towards achieving it. We all have a natural tendency to imitate what we see around us – it’s a great asset to use as a manager who wants to maximize employees’ effort in the sales process.

Be A Motivator

Motivation is a key factor in the Sales Enablement strategy. A manager can motivate the team in numerous ways, for example by organizing various workshops, or training sessions.

An excellent idea to keep the motivation high is to take care of the team’s integration. As a manager, you can consider organizing a conference or trip for your team. Arranging some space to relax in the office could also be an opportunity for the team to integrate.

To read about more ideas for team integration, visit this website.

Be Organized

Good organization is inevitable in Sales Enablement, as the whole strategy is based on keeping a record of all documentation.

If any action that a company makes is not documented and stored, there’s no possibility to learn from it or take some advice for the future. If you feel like you’re not organized enough, you can always ask your coworkers for help, or read some tips on how to do it, for example,  here.

Conclusion

Being a manager and performing the function well is not a piece of cake. It is possible, however, to manage the sales team effectively in accordance with the Sales Enablement rules.

Once the strategy is implemented and executed properly, it will only become easier to manage the sales reps and make a profit from this new way of working.

Top 5 Small Online Business Ideas You Can Start Today

The Coronavirus pandemic that swept the world in the Spring of 2020 has had many repercussions, short and long-term. One of the most fundamental has been a seachange in how businesses function, with more and more people relying on hotdesking rather than gathering in some corporate building. Many of these individuals have found working at home inspirational. If one silver cloud will come out of this unprecedented situation, it could be the number of online business ideas germinated. If the lockdown has focused your mind on setting up your own enterprise, here are five inspirational ideas.

Start A Dating Site

Launching a dating site isn’t as daunting a prospect as it might seem. Sure, there are many sites out there already, with some of the larger ones boasting membership bases running into the millions, but the good news is there’s always room in this sprawling market for an innovative newcomer. To put together dating sites like these where people will want to interact with, you need to think carefully about your business model, as well as the technical aspects of your design. But if you can think of a particular niche to cover, and construct an easily-navigatable web platform with due consideration for keyword optimization, you might well be able to grab your little slice of the ever-expanding pie.

Get Into ePublishing

Although people still love the feel of having a physical book in their hands, the advent of Ebooks has meant readers can have much more ready access to their favorite titles. Instead of cramming a bunch of holiday paperbacks into a suitcase, all you need pack is your smart device. There’s a huge demand for electronic books, so if you’re looking to set up an online business you could always consider bookselling. Why not cut out the ‘middle-man’ and choose a topic of your own to write about. There are many opportunities out there, whether you choose to publish other people’s work or dabble in your own creativity.

Become An Affiliate Marketer

Perhaps affiliate marketing is something you’re not too familiar about, but it has been around a while. There are various models, but a common one involves identifying a particular product or service you have good knowledge of, then joining an ‘affiliate program.’ You market the item via your website on behalf of whoever produces the goods. The onus falls on you to do the marketing, but you’ll get a cut of every sale, as most programs are commission-driven. The more you ‘big up’ the products you’re plugging, the greater the potential for a lucrative sales stream. And you’re only selling virtually, so you have no stock replenishment or storage costs to factor into your budget.

Set Up A Virtual Shop

One of the reasons we are continually hearing about the decline of the High Street is because the retail world now offers so many alternatives. The launch of Amazon and eBay in the mid-1990s was symptomatic of a trend towards harnessing customers who love the comfort and convenience of shopping from home. There are numerous sites out there dedicated to niche retailing, from secondhand cars to artwork and much more. If you have something to sell, whether you buy cheap furniture and give it a makeover, or you are a dab hand at craftwork, a well-designed website will help your business thrive.

3D Printing

The initial outlay ranges from three to four-figures but the business model is simple. Buy a 3D printer. Devote some time to targeted advertising on social media, or by word-of-mouth. Receive customer orders. Print the items. Send them to your customers. Process your payments.

How to Take Your Logistics Business To The Next Level

Trends in supply chain management are now coming and going faster than ever before. The essential, but outdated world of SCM has now transformed itself into a very dynamic environment. New and emerging technologies are now being used to try and spur on productivity and vendors are sending representatives out into the field to seek out new customers as well. This is all very good, but at the end of the day, if you want to take your logistics business to that next level, then here are a few of the steps you need to be taking.

Take Out A Loan If You Can

Another way that you can take your logistics business to that next level would be for you to take out a loan. When you do, you will soon find that it is easier than ever for you to rocket the success of your supply chain and that you can also really take advantage of everything that it has to offer. Of course, logistics is a very fast-moving business, and for this reason it helps to make sure that you are always one step ahead. A business loan is often the best way for you to do this, as it gives you the chance to not only push things to that next level but to also invest in new and emerging technologies.  If you want to take out a loan, then the best type would be a commercial vehicle loan as this will help you to harness the power of owning your own fleet of vehicles while removing logistical nightmares through third-party providers.

Match Your Metrics

Just think about this; what if a modern brick and mortar company just shrugged off the need for a website presence?  This would mean that the company would be stuck in the past and they would not be able to get their fair share of the market. When you look at the logistics industry and the metrics associated with that, you will soon see that everything is very similar. What was important a few years ago might not be as important now; in fact, it might be totally obsolete. At the end of the day, there really is a reason why marketing teams are discussing their Facebook likes when they think about changing their strategy. You need to do the same. Sure, you might not have a Facebook page, but you do have a team of employees who might be able to advise you on the next best step to take overall. 

Focus on Emerging Trends

Supply chain management is defined as being everything from e-Chains to ERP and more. Now, with this new dynamic market, things are going beyond ERP, TMS and even WMS. While a traditional warehouse management system works by automating the warehouse to boost efficiency, supply chain management software helps warehouses and even facilities to work together much more effectively. SCM on the other hand, focuses on optimizing the operation in general. New solutions are always emerging, and this includes combining WMS with TMS, or Transportation Management Systems. This creates an inventory which is visible all across the supply chain and it also allows the rerouting of shipments as well.

Think: What is Next?

So, what is next? It would seem that the AMR Research Team, which is based in Boston is reporting that there are in fact some major trends happening in the industry. There are product suites which are being integrated, and the alignment of vendor applications is also allowing for much easier integration overall. Product strategies are now focusing on niches and segments along with optimal decision making also. With these developments, ERP vendors are also promoting an SCM market and this is generating much more user interest. The more you can harness this now, the better your business will be overall moving forward.

Take Note of the Growth Rate

AMR have forecast a 48% growth rate over the next five years for the SCM and SCM supplier market. Market penetration is low right now but as supply chains become much more pervasive, it looks like SCM initiatives could easily rival the huge impact of ERP systems overall.