Many design trends come and go, but some have stood the test of time. Negative space is one such style, which has become all the more popular in recent years with the increased interest in minimalist design.
As any good logo design studio knows, the best logos are those that can adapt to changing markets, shifting audiences, and new product offerings while still retaining the same core idea. In this way, negative space can be helpful because it’s simplistic enough for printing purposes while also allowing interaction with the viewer.
If negative space is a new concept to you, you’ll need to understand the introductory psychology and ideas behind this trend to try it out. Read on to learn what negative space is and how to implement it effectively in your next time you use a logo maker.
Audiences will be taken in by the logo’s overall appearance and continue to be invested as they discover the hidden shapes and messages within the design, combining short-term engagement and long-term interest. If you’re looking to create such impactful logos, using a logo maker app can be a great starting point.
What is Negative Space?
Negative space is, essentially, blank sections, or the space between words and images. In a way, the margins on this page or between these paragraphs and letters are negative space. However, when negative space is used artistically or stylistically, it is transformed from separating other more essential elements into something that is, itself, an element. Because this is the opposite of the norm, it’s unexpected and, therefore, intriguing, even in its simplest form.
Negative space can be as straightforward as using lines to create an image within other elements. It could be made more complex by utilizing messages or pictures in both the filled and negative space. Some of the most well-known uses of negative space logo designs include FedEx, with its hidden arrow, and the USA TV network logo, which uses the U and A to create the S shape. The Girl Scouts logo and the ABC peacock are also great examples of hidden images.
Why Negative?
Humans’ fascination with the unknown is undeniable. There have been numerous books and movies inspired by the concept of hidden realities and worlds that can’t be seen on a surface level. We are captivated by reading between the lines and finding secret meanings and details.
But this idea isn’t just for fantasy and science fiction movies. These ideas can also be brought to artistic endeavors and graphic design to add a touch of mysticism. In this way, negative space allows consumers to have an “aha!” moment as they discover the hidden aspects of a design and find unexpected details.
The Clever Use of Negative Space
Finding ways to use negative space is simply about considering both the seen and the unseen. This is commonly done by adding layers, inverting images or colors, creating pleasing symmetry, or using other such tools. To start experimenting with negative space, you may want to consider the shapes or colors of the design and play around with the way they can be used. You can also manipulate size and orientation to find images or messages within other embodiments, an exercise similar to trying to decipher pictures out of abstract clouds.
Cookie-Cutter Rule
Simplifying designs can often be the way to go when creating negative artistic space. Not only does this create a more transparent and more pronounced image, but it can also be the key to finding hidden design opportunities. To do this, you can think of your design like a freshly rolled sheet of cookie dough. When you press the cookie cutter into the dough, it creates both a shape within the blade, which will become the cookie, and a negative form, which has been left behind in the dough from the cutter’s imprint. These are both the same shape but, if you begin to overlap cuts or manipulate those shapes, they can become something new entirely. You can even use smaller cookie cutters to carve out designs within your cookies to create more negative and positive space.
Lurking from the Shadows
You can also create negative space by looking at the shadows of an image and leaning into its dark aspects. This is similar to the cookie-cutter example, as a shadow creates both an image inside (the shadow) and an outline outside (the light). These interactions of shadows and sunlight can be used to create artistic interpretations and elicit a psychological response. People usually think of black or dark colors and shades as unfavorable, while white and light images are considered good. In designing, you can either lean into these biases or twist them to defy expectations.
Don’t Forget to Personalize
Negative space, when used well, can be incredibly intricate and engaging for audiences. Some examples are even works of art. But, most importantly, they must be functional and work with the brand’s overall identity and messaging to be successful.
How to Use Negative Space to Create Great Logo Designs was last modified: October 30th, 2024 by Herbert Merrick
The SaaS market is promising but it also brings incredible competition. With new software products getting launched every day across every vertical, building a viral product is harder now more than ever.
No matter how challenging and saturated the market may look, it is not impossible to gain the attention of your audience. With the right mix of product-market fit and smart email marketing tactics, you will witness the ball to be at your side. This is what we are exactly going to talk about in this blog post.
We take a deep dive into the 10 marketing tips that can create the foundation of your marketing success for your SaaS business in 2021.
10 Marketing Hacks To Skyrocket Your SAAS Start-up in 2021
No matter what marketing technique you use to acquire customers if your product does not meet the demands of your target audience. In other words, build something that people want.
This makes developing a unique selling proposition the heart of every growth hack technique.
Yes, you heard that right.
If your product is just like your competitors then no one is going to care about what you build. Did we tell you that you can use your audience research data here?
Finding the bridge to connect what your audience want and competitors fail to deliver is going to make you unique. The best part? Your perceived value in front of your audience will grow. But once you have developed your USP, the rigorous part comes in; marketing.
Ideally, you would have to undergo multiple experiments and iteration in your strategy to find out what works and what doesn’t but we make that easier for you so here are some examples of a good marketing plan.
The following 10 tips can streamline your SaaS customer base in no time.
1. Adopt a freemium model
If there is one strategy that opens up your software adoption rate like no other, it is the freemium model.
In an oversaturated market, where your customers are overwhelmed with product choices, a freemium model makes it easier for them to make the final decision. You empower them to make their own decision.
There are multiple strategies to experiment with here. From a 30-day trial window to lifelong freemium access, you can sample tests on real audiences.
2. Word of mouth marketing
There’s a good reason why word of mouth marketing is so popular amongst the SaaS startup community. More than often, SaaS startups include this model to gain their first customers.
It is the most effective, sustainable, yet low-cost strategy to gain loyal customers. But all its sweetness comes in one condition.
You need to deliver a superlative customer experience to your early customers. If your first customers do not find you valuable, there is little chance that they would tell their community about you.
This means to turn your customers into brand evangelists you would not only need to satisfy their expectations but exceed them. Be obsessed with customer delight. No matter what you have to do, be it give discounts, create a hyper-active response team, be there in there to answer their needs.
3. Viral marketing
Creating a viral effect with one marketing technique is often hard yet not impossible.
All you need to do is look closely into your process to identify the growth lever that can make it possible. Infact, there are a few established ones already available in the industry. The best part?
They always give results.
From referral schemes, loyalty programs for existing customers to giveaway contests any of them can give you results. It can not only give you the opportunity to establish new relationships with customers but improve the total value of your existing customers.
4. Content marketing
There is so much value that content marketing can bring to your SaaS process.
Content is king after all.
But while you get invested in developing the heart of this scalable marketing strategy, do not forget to market your content.
There are so many methods to do so. From microblogging, SEO optimized knowledge base, webinars, infographics, time-sensitive promotions, to lead magnets, you can test all. For promotions, you can consider guest blogging or sponsor the content for an influencer to do so. Another cost-efficient way would be to use user-generated content.
5. Branding
Building a successful SaaS product is almost impossible without building a brand. Unsure why?
Here is the answer.
A successful branding venture can bring multifarious benefits to your SaaS product. From faster adoption rate, strong community, higher retention, optimized marketing costs, and the best part, market capture.
You can basically become synonymous with the category of product you are building. Does that suddenly sound like Google?
There are so many ways to do this. From SEO optimization, press review, authority review, influencer marketing to affiliate marketing. But to ensure performance, you need to keep in mind your unique situations. The budget, constraints, and goals.
6. Optimize all the time
In business, there is no such thing called maximum sales. Ideally speaking, even if you have reached the saturation point of your total market size, it doesn’t mean your growth potential has reached the roof. You can always work on improving the perceived value of your product in the eyes of your target audience.
But to do so, you would need to optimize your processes which makes it so valuable to realize your startup potential.
There is so much you can do here. From aligning the micro-level factors like landing page elements to macro-level factors like product-market fit there is always room for improvement. The best part? It will help you yield better results without investing more resources in your marketing.
What follows is a significant improvement in the LTV (lifetime value), CAC (customer acquisition cost), and the final ROI (return on investment).
7. Create API integrations
APIs are the best scalable customer acquisition techniques you can integrate into your marketing operations.
It can not only open doors to new audiences but reinforce the foundations of strong partnerships with your collaborators. The best part? You automatically gain the position of authority in the market.
But here’s a word of caution.
Partnerships can make or break your brand’s reputation. While the right partner can fast pace your growth by years, the wrong choice can deter your speed by many years. An effective way to think about it is to ask a vital question. Whether your collaborating brand is an extension of your product’s value? If yes, then it is often the right choice.
8. Paid marketing
Although there is no substitute for what you can accomplish with organic marketing in time, only depending upon organic growth will slow down your SaaS startup significantly. This makes paid marketing and campaigns incredibly vital. But here’s a thing.
Before you jump into paid marketing, ensure you have a complete strategy laid out. With the increasing expense of paid ads, chances are you will invest significant resources with little to no returns.
There are so many techniques to do this right. Use FOMO (fear of missing out), time-sensitive offers. Campaigns that are contextual and personalized on the basis of audience profiles and channels of distribution tend to perform better. But the best piece of advice is to develop a mindset of testing and optimizing.
The more you are open to A/B tests and campaign optimization, the better your long-term results will be. Chances are you can even witness exponential growth.
9. Invest in building trust and authority
Trust is one of the most crucial elements for your SaaS product to succeed. No matter how promising your product may appear, if your target audience does not trust your brand, they will not engage with your brand.
This puts authority building as one of the top priorities for your marketing team.
The best part is there are many cost-effective ways to do so.
Use social proof like customer testimonials and peer reviews to do so. Platforms like G2, Quora, andProductHunt are great ways to kickstart this. You can later integrate the best reviews of your clients on your website too. But this is not all.
You need to make sure the payment gateway is safe and secured. Using end-to-end encryptions and third-party vendors like Paypal is a good strategy to do so.
10. Collaborate with experts
Collaborations and partnerships are undoubtedly one of the most sustainable strategies for building a robust SaaS business. But if you thought that your partnerships are limited to indirect competitors, influencers, and authorities, then think again.
There is so much value that a domain expert can bring to your SaaS startup.
A SaaS growth marketer brings their domain expertise. Some of the best SaaS marketing agencies can optimize your growth levers to unleash the true potential of your product. From reducing marketing costs, finding new sales opportunities to improving customer acquisition and retention, there is so much a specialist can do.
They can prove to be your biggest asset when it comes to growth in the long term.
Conclusion
Building a successful SaaS product is hard and going to be even harder in the future.
But that doesn’t mean there is no room for winning. All you need to do is shift your mindset about the development process. Think of disrupting the existing process even in a small way possible.
Keep on reiterating and evolving your product-building methodologies and even your product if required.
This dynamic landscape makes the requirement of a nimble marketing plan incredibly important. Sure, the above tips are to give the foundational speed for today. But to sustain that growth you need to optimize the process and make changes from time to time.
Only then can you see true success with your SaaS startup.
Author bio
Atreyee Chowdhury works full-time as an Instructional Designer and is passionate about writing. She has helped many small and medium-scale businesses achieve their content marketing goals with her carefully crafted and compelling content. She lives in Bangalore, India with her husband and parents. She loves to read, experiment with different cuisines, travel, and explore the latest content marketing and L&D trends in her free time. You can reach her on Linkedin or write to her at atreyee.c@gmail.com for any content writing/marketing requirements.
Top 10 Must-Follow Marketing Tips for SAAS Start-UPS in 2021 was last modified: April 30th, 2025 by Atreyee Chowdhury
If you are an entrepreneur with a digital business, you most likely will need a social media management tool to optimize your social profiles. Buffer and Post Planner both are popular social media management tools. Both tools provide an intuitive and easy-to-use interface that comes with a variety of features.
They offer services such as post scheduling, content creation, and data analytics, which helps to grow popularity and get instagram followers. Thus making it challenging for professionals and businesses to pick the right option for their social media management.
In this blog, we will provide you with an in-depth review of both Buffer and Post Planner. This will help you decide which of these social media management tools is best suitable for you.
Overview
Buffer
Buffer is the most efficient tool for content creation. It is perfect for bloggers and small businesses who want to enhance their online visibility. Buffer provides a wide range of amazing graphic designs, visual cues, and images that help to get more engagement. Besides this, Buffer also helps in scheduling and publishing content with complete automation for all social media platforms.
The best part about Buffer is that it has a well-organized user-friendly interface that provides straightforward navigation. You also get access to a data analytics tool that provides information about all social media metrics that impact your social media performance
Post Planner
Post Planner is an excellent social media marketing tool for managing social media campaigns. It offers an intuitive interface that allows content managers and entrepreneurs to create, schedule, and publish content regularly on all social media networks.
Post planner also offers a wide range of tools that help to optimize your social media profiles. Thus helping you grow popularity and gain more engagement. Its automated post-scheduling tools help in updating your social media feed with constant streams of content.
Product Features
Buffer
The first striking thing about Buffer is that it is compatible with all the popular social media networks such as Facebook, Instagram, Twitter, Linked In, and many more. It also integrates well with third-party applications that offer content creation tools. Talking about content creation, Buffer has a tool called ‘Pablo’ which helps to design amazing graphics and visual cues within a few seconds.
Post scheduling tools are another feature of Buffer that helps to organize your posts and schedule them in advance for each social media profile. It provides a content calendar where you can customize and color code posts so that it is easy to review.
Besides this, Buffer also offers two excellent sets of tools – data analytics and team management. Data analytics provide deep insights into your performance rate and audience engagement. This helps in building sound marketing strategies to grow popularity.
The team management tool provides a platform for all team members to coordinate and work efficiently. They can plan content, schedule posts, get feedback and save drafts for approvals.
Post Planner
Post Planner also provides similar features as Buffer. Here, you can get access to a social media publishing calendar that is fully customizable to suit your needs. With this tool, you can publish posts when your audience is most active. This helps to get more engagement on your social media profile. Post planner also helps in optimizing your posts for all social media networks especially Facebook and Twitter.
Post Planner’s database offers a library of top-performing content for any keyword or hashtag. You can use relevant content from this database and publish it on your social media profiles to keep the audience engaged. In addition to finding relevant content, you can use the feature called ‘Status Idea Engine’ to publish quick status updates.
A unique feature of Post Planner is that it allows you to post both links and images on your feed. You can even post a link as an image to maximize the call-to-action and lead generations.
The data analytics tool provides a detailed analysis of your profile that can help to target the right audience. It also provides the time-zone conversion tool, with which you can seamlessly cater to the international customer base.
Pricing Plans
Buffer
Apart from the 14-day free trial pack, Buffer offers three monthly subscription plans –
Pro Plan at $15 per month – This provides access to one user account and 8 social media channels. Although the scheduling option is limited in this plan (only 100 posts per channel), you get access to all integrations and community support.
Premium Plan at $65 per month – This provides all the features in the Pro plan along with an extended scheduling option (2000 posts per social media profile). You also get access to team management tools that are not included in the Pro plan.
Business Plan at $99 per month – This is best for large corporations as it provides access to 25 social media channels with 2000 scheduled posts per profile. Here you can add up to six user accounts to access the complete Buffer toolset.
Post Planner
Although there is no free trial pack, Post planner offers four incredible subscription plans at the most affordable rates –
Starter Pack – It costs $3 per month with access to 3 social media accounts. You can schedule 300 posts at one time and publish 30 posts per day across all social profiles.
Love Pack starts at $9-$11 per month and is perfect for small businesses. Here, you can connect up to 10 social media accounts, publish 100 posts a day, and schedule 1000 posts at one time.
Guru Pack – Priced at $19-$24 per month. This pack allows the registration of up to 5 team members. You can connect 25 social media profiles, publish 500 posts in a day, and schedule 5000 posts at one time.
Agency Plan – This plan costs $99-$125 per month. This comprehensive plan allows the registration of 12 team members to manage 100 social media profiles. You can publish 200 posts a day and schedule unlimited posts at one time.
Pros and Cons
Buffer
Pros
Efficient in post scheduling and publishing
User-friendly interface with seamless team management feature
Excellent content creation tools
24/7 customer support
Cons
Offers only 14 days of a free trial
Does not offer paid advertising features
Post Planner
Pros
Provides a database for high-performing content to publish
Best integrates with Facebook and Twitter
Excellent tool to boost social engagement
Cons
Limited integration with other social media networks
Poor customer support
Lacks in-depth analytics in starter packs
Conclusion – Which is the Best Tool for Social Media Posts?
Both Buffer and Post Planner offer incredible tools to create, schedule, and publish your social media posts. But when it comes to choosing the best tool for social media, we would recommend Buffer. Buffer offers more flexibility when it comes to creating visually stunning content and post scheduling. You can even gain instagram followers for your profiles through this.
As compared to Post Planner, Buffer provides a powerful customer support facility that takes care of every query at any time. Moreover, it integrates well with most of the popular social media networks. The team management feature is a game-changer for large corporations and marketing companies to manage their social profiles efficiently.
All these benefits make Buffer better than Post Planner. However, if you are looking for an economical option to manage your social media profiles, Post Planner may be a good choice. The best way to choose among the two is to understand what you want to achieve with these tools.
Buffer vs Post Planner: Best Tool for Social Media Posts was last modified: February 20th, 2025 by Jeremy Collins
Are you new to photography and are looking for ways to make your photos more beautiful? Perhaps you find your pictures aren’t coming out as you would like and want some tips that can help you? Or maybe you are just looking for general photography advice? Whatever your reason might be, we have the answer for you! You can even explore emerging trends like AI product photography to see how technology can enhance your creative process.
Today we are here with some easy steps to creating a beautiful photo that you are sure to love! Whether it’s experimenting with lightroom presets, adjusting the settings on your camera, or changing the way you set up a shot, we have some steps here you are sure to love! So without further ado, let’s dive in and look at these easy steps!
1. Make a Genuine Connection
Connection is a vital part of photography and can help enhance your images and create beautiful photographs. You don’t need to communicate with the subject, but taking some time to appreciate and learn about what you are photographing can help strengthen your bond with the person or location and create a more meaningful photo.
It can inspire you to explore new angles or different lighting that you might not have thought of before. Photographs that the photographer has connected with tend to have more feeling in them, creating a beautiful image.
2. Pay Attention to Your Background
A beautiful image doesn’t have to have complicated concepts or hard-to-pin locations. You can create a unique and beautiful image using a simple background. Simple backgrounds allow viewers to focus their attention on the subject and appreciate your work more.
Photographs that are quite busy with intricate backgrounds or complex concepts can be unappealing and often put viewers off. In most cases, less is more.
For example, an experienced event photographer should have the technical expertise to incorporate these techniques into their work to create stunning images that truly capture the essence of your event
3. Lighting is Key
Most photographers will know this, but we couldn’t not include it! Whether you are shooting in a studio or using natural lighting, you will want to adjust it to suit your photograph. You might want to take advantage of the golden hour for softer lighting or invest in softboxes and light diffusers, depending on your setup.
If you are shooting outside, it’s best to avoid midday light unless you want to focus on your subject’s textures. You can also take your photos in the shade during this time. Lighting can be tricky to get right, so take photographs at various times of the day to find the lighting that best suits your style of photography.
4. Vibrance Over Saturation
Your camera filters and editing tools are a massive help to enhance parts of the photograph you want; play about with the brightness and vibrance of the colors. We often see photographers, especially landscape photographers, oversaturating everything. Sure, it makes the image colorful, but it can make your photos look grainy and even ruin some colors!
Instead of destroying your image, use the vibrance tool instead of saturation to enhance duller areas of your photograph for a beautiful and vibrant result.
5. Separate the Subject from the Background
Background details or details in the subject can often blend together, making your image look crowded. You can avoid this easily, though, by using a large aperture to separate the subject from the background.
The aperture you use will depend on your style and the story you want your image to tell. Remember that the smaller the f-number, the blurrier the background will be. Thankfully there are lots of tutorials and reviews online to help you select the right aperture for you.
6. Focus on Leading Lines
Leading lines help lead your subject and allow viewers to understand what your image is trying to say. They also help prevent your subject from getting lost in the image. Leading lines is a phrase often used in the principles of photography, and it’s no wonder why! Incorporating them into your image will certainly help everyone see the beauty in your photograph.
7. Do Not Forget the Power of Editing Tools
Software like Photoshop, Lightroom, and even the editing tools on your phone are all wonderful ways to enhance your image and create a beautiful photo. They also offer features to remove objects from a photo, making your images cleaner and more focused.
These tools are used once the image has been taken and can help add brightness, contrast, smooth out sections, or add shadows and highlights if you choose. These software do come at a price, although students can usually access free versions.
It’s worth keeping an eye out for any offers or business rates for those freelance photographers. There are also free apps that you can use and a wealth of tutorials online to help you navigate these apps with ease. You can also use a background remover tool if necessary to remove background distractions.
Summary
And there we have it, plenty of helpful tips to create a beautiful photo! Be sure to incorporate some of these into your photography, and don’t forget to make the most of editing tools to enhance your image further.
Easy Steps To Creating a Beautiful Photo was last modified: November 14th, 2025 by Charlie Short
Evidently, there’s no success formula to establish your own business and boost its expansion. Maintaining your business and managing its growth does not happen overnight, unfortunately, it can be quite challenging and demanding. In fact, it requires a lot of hard work, knowledge, patience, and perseverance. Having a clear perspective and working towards achieving it is the key to a successful business. Here are 6 important things to do to boost your business growth.
1. Build A Strong Sales Funnel
A sales funnel is the potential journey of customers to complete a purchase. There’s nothing more frustrating than having a customer not complete the purchase, especially after spending hours looking around, chatting with the sales team, and questioning about different products.
Well, you can never stop this from happening, but you can lessen lost opportunities by creating an automated sales funnel and getting the right help to manage the process.
You will find that creating a strong sales funnel will increase your business growth and decrease the lost opportunities.
2. Apply a Customer Managing System
It is quite impossible to keep track of demands and customers’ purchase orders unless you have a customer managing system. Now, there are plenty of options available in the market, do thorough research and select the one which is best for the type of your business and utilize it. Having the right CMS will help scale your business and manage to track your transactions.
3. Know Your Customer
If you don’t know the needs of your customers, you will not be able to develop your business according to their needs and demands. Knowing your customer well will give you a wider perspective on how to develop your products and services. Being up to the rapid market changes and the wide variety of similar products offered everywhere heightens the challenge of keeping customers’ satisfaction. You have to work on personalizing your products and enhancing your services to meet the requirements of today’s market.
4. Social Media Platforms
Everyone in business today has to know that their customer is out there using at least one or two social media platforms. Social media is one of the most essential marketing strategies; knowing how to manage it is one of the most crucial key factors for growth and success. Online traffic and leads from Google will help you get more customers. Specialists at Infinite Ace recommend that you apply to search engine marketing in order to grow your business. It is a bit difficult to keep up with social marketing trends as well as the rapid market changes, therefore, getting professional help will get you there faster than you think.
5. Customer Experience
Having to deal with customers is the most challenging part of any business. Keeping up with customers’ perspectives and satisfaction is one goal that you must achieve if you want to expand your business and have loyal customers. Delivering quality products and providing distinguished services will help you keep a successful and growing business.
6. Hire Dedicated Employees
Hiring the right people for the job will ensure running your business successfully. Dedicated employees and delegating tasks will enable you to focus on new and different ways by which you can improve your business. This will also free your mind to implement innovative methods to satisfy your customers and provide them with the best services.
Understanding that growing a business is an ongoing process will give you the power to continue trying and striving to achieve your goal. If you see no other alternative than to make it work, you’ll be able to get there, even if it takes more of your time and effort. In this fast-changing market, you must research and implement different software and techniques to take some burden off your shoulders, so you can focus on delivering the best products/services to your customers.
6 Important Things To Do To Boost Your Business Growth was last modified: August 9th, 2024 by Allen Brown
Custom software is a special type of software specially designed for a business or organization to ensure the smooth running of that organization’s workflow and product delivery. They are never just random software but built to fit the company’s specifications, needs, and of course, their audience.
You can agree that you personally enjoy apps or software when it has been personalized for a particular product or service whether it’s information technology or any other industry. But for that to happen, custom software needs to be developed.
There is no doubt that customized solutions are very efficient and flexible for your organization’s needs as they will definitely add positivity to your business in the long run. It is expensive to design custom software, but you should view it as an investment that would definitely pay off rather than an expenditure. If you’re contemplating whether to build one or not then this article is for you as we put together some of the benefits of having custom software.
1. Enjoy Targeted Solutions
Targeted solutions may likely be one of the most important reasons why your business should invest in custom software development because it helps to develop a product that tackles your exact needs. Most of the time, businesses tend to choose just about any software they presume would be right for them only to realize that it does not address their challenges.
As a business owner, understand that any business including yours may not always find it easy to get software that meets all your needs at once. Deciding to create and work with products specially tailored for you not only allows the business to grow, but it does also mean you are very much concerned about the success of your business.
For instance, oilfield companies face unique challenges and requirements in their operations. By investing in efficient planning software for oilfield companies specifically designed for their needs, these businesses can streamline their processes and increase efficiency in project management, resource allocation, and scheduling. Not only does this improve overall productivity, but it also minimizes costs and maximizes profits.
Custom software makes the running of all of your daily activities smooth. You could decide to make it complex or easy-to-use, but the latter is highly recommended.
2. Scaling Is Organized And Better
No business starts without the prospect of scaling its operations as time goes by whether it has to do with the introduction of new services, products, or mode of operations. Using off-the-shelf software that is not designed to handle the growth of a business would ultimately lead to a loss in terms of customers, productivity, and functionality. Equally dangerous is the attempt of businesses to adjust their off-the-shelf software so it can support their expansion as the disadvantage of that is that bugs appear from potential mistakes and disrupt the business.
A custom software development is able to accommodate your business growth without being disturbed by bugs. With that in mind, a business can keep using or updating their custom software solutions for years with no need for off-the-shelf software. As you start your business, you wouldn’t want what limits your growth to be a software you could easily have designed. Don’t hesitate to build one if you can afford it.
3. Long Term Investment
Building custom software from scratch can be expensive, but don’t let that deter you because it’s a smart investment for your business as you expand. Why spend your time and money on securing additional hardware, licenses, or other pointless features you may never even get to use. The long-term benefits of custom software far outweigh the headaches of dealing with off-the-shelf software.
4. Long-Term Maintenance
Compared to the regular off-the-shelf software, you own the custom software, and as such can do anything you want to with it. That’s not the same with off-the-shelf software as your business is at the mercy of the developer of the app and in a vulnerable position.
Before making any improvements to the software, you would need to contact the developer when the need arises. There is not so much you can do apart from hoping the developers can make the changes you want. Having your custom software wouldn’t give you so much trouble when you want modifications done. There would be little to no cost at all and your business would grow as opposed to using general software.
5. Increase In Productivity
Any business that solely runs on off-the-shelf software which would most likely not offer all the required features needed for its operations is going to experience disruptions. This wouldn’t be the same for businesses that use custom software specially designed to meet the needs of their business to ensure that the workers are able to function at optimum capacity and with confidence.
When employees become more productive, they have a smooth workflow and are able to do so much in a short time which subsequently moves the company forward.
Custom software ensures there is smooth running of your business and those great innovative ideas can be turned into reality. Customers are happy, employees are productive, and the business is growing; it’s basically a win-win situation for everybody.
The Benefits of Having Custom Software for Your Business was last modified: October 7th, 2023 by Allen Brown
If you work in the marketing industry, you’ve probably heard about mobile demand-side platforms or DSPs. However, if you don’t have a deep understanding of how this tool works and why you may need it for advertising, keep reading the article!
A DSP is used by marketing agencies and brands to manage ad and data exchange accounts as well as different supply-side platforms through one interface. This software is a great solution to quickly buy mobile and tablet impressions at auctions. You can do it in real time through private marketplaces or direct deals. Purchasing mobile advertising space becomes much easier for media buyers since they can make bids in bulk at lower prices. But this is not the only benefit of a DSP! Check the list of demand-side platform advantages and features below.
Advantages of advertising with a DSP
In-app tracking dsp mobile app
Since apps collect first-party data, they provide advertisers with lots of important parameters, such as user gender, age and geo-location. This data helps marketing experts identify right user segments and find the best-performing audience Eventually, ads reach potential customers faster and drive better results.
Precise targeting
In contrast to a web environment that may become entirely anonymous in the near future, mobile IDs are really helpful in tracking user performance in the long run. Device IDs provide marketers with more accurate information on user engagement. Specialists can see the exact number of ad clicks and views in the app. This is extremely beneficial for advertising campaigns. Thanks to accurate targeting, your conversions can significantly grow with a DSP.
Engagement boost
As an advertising expert, you must realize that apps allow for highly engaging and less disturbing ad formats. Users are less likely to be irritated by advertising because it appears during the pauses in their activity. Since they don’t come across boring banners, they may have a good and long-lasting impression from your creatives. Moreover, they may even like your ad if it provides some in-app bonuses for viewing.
High CTRs
Click through Rate is called CTR. The statistics gathered by popular brands shows that in-app ads drive higher CTRs than web ads. The Marketing Dive reported that the average CTR for apps is 0.58%, while for web it equals only 0.23%.
The difference is dramatic, isn’t it? Additionally, Appssavvy reported that a DSP mobile app performs nearly 11 times better than traditional banners. As you see, this type of advertising is simply more effective.
No ad blocking
Unfortunately, in-browser blockers disrupt the effectiveness of web advertisement. Since the majority of people use blocking software, most Internet users are unreachable for your campaigns. But luckily, in-app environment doesn’t enable doing this. Hence, you can benefit from accessing various segments, including previously untapped groups.
Higher revenues
Since recently, there has been a dramatic switch from browsers to mobile apps. The eMarketer states that most people spend 90% of their time on smartphone apps, while the rest is taken by web. So no matter what business you have, you should take into account this behavioral change and make appropriate decisions. Consider the example of Facebook that increased its revenues from zero to over 40% of total earnings with the help of mobile apps.
Choosing a decent DSP
To pick the right demand-side platform, you should have a close look at the features listed below.
Software architecture
A good DSP must work well with different apps, browsers, operating systems and devices. As you might understand, huge amounts of data from numerous sources require a very powerful DSP technology. Therefore, you have to make sure that the platform you are going to use is capable of accommodating massive amounts of data and executing a big number of operations at the same time. A DSP technology must be advanced enough to reflect actual information in real time.
Targeting algorithms
As mentioned above, reaching the right market segments with your ads is crucial for success. Because of that, you should opt for a DSP that has the following targeting capabilities: geolocation, mobile device type, OS, user behavior, context and demographics. If all of these categories are offered by your vendor, then it can be a great choice.
Ad formats
To ensure high engagement rates, you should test different types of ads. Your DSP must support a wide range of ad formats, including videos, rich media and dynamic apps. By analyzing what works best for your potential customers, you can increase your business revenues. Also, make sure that creatives you are using allow for interaction, such as swiping, touching and expanding.
Safety
Before purchasing a DSP, ask a vendor about the security measures they take. To avoid troubles, your DSP brand must be safe. That means that the software must have in-built multi-layered anti-fraud system. There also must be mechanisms that detect fake clicks and track the number of real user impressions.
Performance reports
Successful advertising campaign is impossible with tracking its performance. Reports can provide you with a better understanding of how to get more customers from your ads. So you should opt for a DSP that provides frequent reports on your statistics. Having an updated information gives you knowledge about different aspects of your advertising campaign so you can optimize it and maximize your ROI.
Final thoughts
The main value of DSPs is that they allow advertisers to make multiple bids in real time and manage lots of ads from a wide range of publishers almost effortlessly. It ensures great transparency and makes ad tracking and optimization much easier. Hopefully, this article helped you better understand what a demand-side platform is and whether you need it for your marketing campaign.
What is Mobile DSP and Why Do You Need It for Your Programmatic Advertising? was last modified: February 13th, 2024 by Sherry Hunter
For an eCommerce business, having user-friendly payment methods is crucial for success. If you’re setting up your business, prioritize payment methods. Explore the many options online and see which one best suits your business.
Customers need to know from the get-go how to make payments after a purchase. Therefore, make it clear how payments should be made and provide multiple options on your site.
The upside of having a secure, friendly payment option is that you can grow your client base. Here are some tips that will improve your customer’s payment experience.
1. Accept a Variety of Payment Methods
Because clients’ preferences differ, offering them several options at checkout makes the payment more manageable. Therefore provide many tools such as credit or debit cards, virtual currency, or even loyalty points.
The catch here is to keep in mind that the payment methods should sync with your customer trends. Find out which strategies they prefer by either doing market research or a survey. For instance, a customer may choose an eCheck because it reduces their costs, unlike paper checks.
2. Offer the Mobile Option
If you want instant payments, providing mobile payment options can be a great way to make your customers’ lives easier. On this front, Apple Pay can be an ideal way to help increase conversions from your mobile customers as an eCommerce entrepreneur. The best part is that if you’re using it for BigCommerce, you can always seek expert advice and consultation to make the most out of the mobile payment option.
Mobile payments provide a convenient alternative to your customers because they can make payments from anywhere. Whether they are shopping online or ordering food, they can pay their bills immediately from their phones. Additionally, mobile payments are secure due to features such as biometric scanning.
3. Use Online Credit Card Payments
Add a payment form that accepts online credit cards. You can outsource this mode to a payment service provider. The provider will host the payment mode and process the payment securely. They also store payment records securely to capture return clients as long as they give their permission.
You can also use a merchant gateway such as PayPal or Stripe. When choosing a service provider, consider their fees and fraud protection levels.
To stay current on gateway pricing models, integration approaches, and the latest fraud-prevention tools, consider consulting curated event lineups that bring together vendors and practitioners. A consolidated list of upcoming payments conferences 2026 can help you identify sessions and vendors that specifically address fee structures and security trade-offs. Attending a conference also gives you access to real-world case studies and peer conversations that often surface pitfalls not covered in vendor documentation. Those takeaways can make evaluating and negotiating with providers far more practical for your business.
4. Stop Redirecting Customers
Ensure sales and payments happen on one website. Redirecting customers to another site for payment can cost you business. Payment platforms like PayPal are secure, but turning customers from your website might make the payment process cumbersome. Apart from making your customer’s work lighter, retaining them on your website longer can keep them shopping around for more products or services. If the payment process for your eCommerce business involves redirecting customers, you might want to rethink it.
5. Avoid Prodding Too Much
So, your customer has made a purchase and is ready to pay, but there’s a long-form waiting for him to fill at check-out. Having to fill lengthy forms can make a customer abandon a sale. If you must collect information, limit it to the essentials.
Requesting unnecessary details is a hurdle to purchases, and customers don’t like challenges when shopping.
6. Reassure Customers about Privacy
Most people fear making online purchases due to fraud. Customers become skeptical if a website asks for personal information. Therefore, they need to know they can trust you with their details.
One way to do this is to have a Secure Sockets Layer certificate, which means information such as credit card details, IDs, and passwords are encrypted. Having a secure website can also boost customer trust, and ultimately their loyalty. Data security and privacy are paramount.
Here are some moves you can make to help assure customers of their privacy and payment security on your site:
Create a privacy policy page on your website and make sure it’s visible to the customer
Ask for consent before using cookies or tracking customers online
Encrypt data that is being transmitted over public networks like Wi-Fi hotspots so that no one can intercept it
Use SSL certificates to encrypt your customers’ data
Disable the ability for customers to enter personal information on your site
Consider a secure checkout process that doesn’t require a customer’s credit card or other sensitive info
Give customers the option of opting in or out of sharing their contact information with you
Allow customers to delete their account and all personal data from your site at any time
7. Upskill Your Staff
You might have brilliant technology and equipment, which staff can’t operate. If this is the case, train your team to handle such equipment and answer queries related to online payments.
They should also know how to resolve issues like failed payments or hitches during transactions. Train your staff on this whenever you upgrade to a more advanced payment method such as a mobile wallet.
8. Improve Your Purchasing Experience
It’s one thing to have a website that is super good and which customers enjoy visiting. It’s another to ensure they can make payments from wherever they are and whichever device.
Ensure your check-out process is straightforward. One way to do this is to offer a seamless payment option even on mobile devices. You can also assure clients that your payment methods are secure by displaying a privacy statement on your website.
Making payment easier is not the only thing you need to increase conversions on your eCommerce site. Apart from streamlining the checkout process, other things you can do to improve the customer purchasing experience include the following:
Provide adequate information about products
Use high-quality images to showcase your products
Have a variety of colors and sizes available for customers to choose from
Display the price in an easy-to-read format, such as $10 or 10% off
Offer free shipping on orders over $50
Allow customers to return items if they are not satisfied with their purchase within 30 days
The success of your online business is not solely dependent on your product. Having a cumbersome payment method could make you lose business. For a safe and friendly payment experience, ensure your customers can use several options. You should also prioritize security and privacy to build customer trust. On top of this, avoid sending customers away from your site. Remember to train your staff on new technology whenever you upgrade.
Ecommerce Tips: How To Make Payment Easier For Your Customers was last modified: October 8th, 2025 by Allen Brown
Creating high-quality marketing materials for both your print and digital needs starts with having some type of design knowledge. Unfortunately, not everyone has the skills they need in order to be able to meet the standards their business requires.
Subscription-based software programs like Adobe Suite are expensive and can easily run up to $250 to $300 every year. They are also incredibly technical and take a lot of time and education to learn how to navigate some of the more simple options like Adobe Lightroom.
Affordable Alternatives to Adobe Suite
With developers trying to find more affordable ways to beat the competition, there are now several free and inexpensive options for designing vectors, websites, animations, graphics, flyers, posters, or digital banners for social media and advertising. The best part is that many of them are user-friendly and can be easily used, even when you don’t have years of education and experience under your belt.
Despite there being a significant amount of free and inexpensive design software available across the internet, it’s always recommended that you take a deeper look into your business goals and budget. Trying to cut corners to save money may not actually be beneficial for the long run of your business.
Outsourcing through third-party design and printing companies may be a viable solution for your digital and print designing needs, such as inexpensive real estate postcard templates for your agency or royalty-free images and backing tracks for your local bookstore marketing collateral.
Your time is just as valuable as a dollar sign. If you find yourself spending more time designing graphics than you are running your business, it might be time to look for an alternative.
However, if you think you’re up for the challenge of designing your own work, here are a few places you can sign up and get started for free or at an affordable starting rate.
Canva
Canva is a leader in the DIY design and template generator industry for all print and digital needs. Their gallery of professional templates offers business owners a wide range of options that are suitable for a wide range of industries. Even when you sign up for their free account, you’re getting full access to a large suite of video, photo, graphic, and animated elements for just about anything you might need.
The best part is that they also offer printing services for various products, including shirts, mugs, stickers, and so much more. There is an option to upgrade your service with them for a cost for access to more collateral. The higher packages are more beneficial if you’re looking to collaborate with a larger team, plus they also have advance feature tools like an online poster maker, flyer maker, brochure maker, and more to streamline your design needs.
AppyPie Design
AppyPie Design is an up-and-comer in the industry but provides incredibly similar templates as Canva. While their array of images and videos is a bit smaller and their templates are not as frequently updated, it’s still a very viable option if you have minimal projects to work on.
The catch is that the free plan they have available only is good for up to five projects. After that, you’ll have to upgrade to one of their premium plans which still ends up being significantly cheaper than its competitors.
PicMonkey
PicMonkey is a free design app that was primarily created for photo editing. Since their creation, they’ve made space to keep up with their competitors. The platform now provides simple video editing, as well as various templates for digital and print marketing collateral.
PicMonkey offers a free trial but is not technically free once the trial is complete. Their monthly billing plans range from $7.99 to $23.00 per month based upon the size of your company and your project needs.
Other Affordable Design Apps
Here is a list of a few other design software companies you might want to check out as you continue to search for free or affordable design and editing software. However, they don’t quite keep up with the competition of the top three contenders listed before.
Vectr
Gravit Designer
Inkscape
GIMP
DesignWizard
Conclusion
Whatever your needs are, there will always be free and inexpensive options available. Always consider the alternative of looking into a professional to help you with your design needs.
But if you’re ready to take on the work yourself, these three are definitely worth a try.
3 Free and Affordable Design Software Alternatives was last modified: October 15th, 2024 by Alex Sanders
Thinking about starting your own social media marketing agency but don’t know where to start?
You’ve come to the right place.
While social media marketing is certainly a lucrative industry to work in, the competition is also tight. It’s crucial to plan your business carefully and have the right strategy so you can win more clients and grow your business.
In this guide, we will discuss all the necessary steps to starting a successful social media marketing agency, and let us begin right away.
1. Choose a Specialty as a Social Media Marketing Agency
A social media marketing agency is actually a pretty broad term, and you can actually offer many different services to different types of clients.
In general, you can choose to be either a specialist or generalist agency.
A specialist agency offers specialty services in one industry or sector. For example, you can choose only to offer services to fashion businesses or sports businesses. Or, you can choose to specialize in B2B operations.
However, you can also be a generalist aiming to serve all kinds of clients.
Both types have their own pros and cons, but if you are just starting out, it’s typically best to start out as a specialist and focus on specific types of clients first. This can help in hiring, so you can hire people that specialize in the services you’d like to provide.
However, being a specialist might mean it’s going to be harder to attract your first few clients, so you’ll need to focus more on marketing your business.
2. Developing a Pricing Strategy
How should you price your social media marketing service? There are many different factors that might affect the answer. You should generally consider who your target audience is, your skill/experience level, your unique value proposition (UVP), and your overhead costs when defining your price.
Some overhead costs to consider:
Labor costs
Taxes
Business licenses/permits
Office expenses
Software investments
Professional/legal services
A good approach is to perform a competitive analysis and check how much your competitors are charging their services. You can always opt to charge cheaper than them in order to attract more clients, but if you are confident about delivering more value, it’s okay to charge more.
3. Establish Your Business
Establish your business as a legal entity.
This is often the most frustrating part of starting a business but is necessary.
You should:
Register your business. If you are going to start the business on your own, you can establish a sole proprietorship. However, we’d recommend establishing your business as an LLC or corporation so you’ll be more protected in the event of legal disputes, debts, and other issues
Set up a business bank account(s) to keep a separate fund for your agency and to start receiving payments
Find a legal help to help you in the legal aspects of the business
Depending on your location, you might need to get specific licenses, certifications, and insurance policies before you can start the business. Check with your local trade associations for your local regulations.
If necessary, you can get help from a business consultant or a lawyer to make sure your business is compliant with the legal requirements in your area.
4. Branding and Marketing: Winning Your Clients
The toughest challenge of starting a social media marketing business is landing your first client, but there are effective ways you can try to establish your credibility and attract more clients:
Have a professional website: build a credible, functional website that showcases your credibility and professionalism. Publish relevant, high-quality content on your social media, and add relevant client testimonials to your website.
Social media presence: as a social media marketing agency, it would only make sense that you have at least a decent social media presence. You don’t need to have millions of followers, but make sure you are using social media best practices in all your profiles. Demonstrate that you know what you are doing in the social media space.
Build relationships: build relationships with other brands and relevant influencers. Network at relevant events, and make guest appearances on other blogs, podcasts, webinars, and other opportunities. Actively engage brands and influencers you’d love to work with.
Engage with a HubSpot Solutions Partner program-eligible digital marketing firm. A HubSpot partner firm will have marketing teams that are constantly learning the newest methods for analyzing data.
5. Improving Your Productivity
The more productive and efficient your social media marketing agency is, the more clients you can work with, and the more revenue you’ll generate.
A crucial aspect of growing your social media marketing agency is finding the right balance between executing existing clients’ projects and pitch your agency to new clients. As you can see, this can be very challenging in the long run.
Here are a few tips on how:
Create a workflow that works best for you. This is very important and might need trials and errors before you’ll get it right.
Invest in the right technology. You’ll need, at the very least, social media analytics and management tools (like Buffer, Hootsuite), SEO tools like SEMRush and Ahrefs, Content analytics tools like Buzzsumo, and agency management software and tools like Function Point to maximize your productivity. You’ll also need a complete office suite (Microsoft 365 or Google Suite) and a digital asset management solution like Dropbox.
Content planning. It’s crucial to plan your content in advance so you can batch and schedule your tasks to maximize efficiency. This also allows us to delegate the right tasks to the right people.
Automation: implement automation whenever possible. Tools like Hootsuite, for example, allows us to schedule the posts to minimize manual labor.
Outsource: If possible, outsource some of the more repetitive and redundant tasks to third-party vendors, provided it’s a cost-effective choice.
Closing Thoughts
Starting a social media marketing agency is certainly not an easy task, but in the end, your hard work will be worth it once you’ll get a steady stream of clients.
The key here is to really understand your client’s needs and problems and be a viable solution for them. Keep a mindset that you’ll grow by helping your clients grow in social media marketing results.
How to Start Your Own Social Media Marketing Agency was last modified: October 11th, 2023 by Emma Yulini
What is content moderation? It refers to monitoring and removing from the user-generated content the unwanted parts based on platform-specific rules and criteria. It helps ascertain whether you can use the content on the platform or not. When content such as review or feedback is submitted on a website, it undergoes a review process to ensure that it adheres to the website’s rules. Content moderation is crucial as it helps a website maintain a database of clean data.
Content moderation is common on digital platforms that rely on user-generated content (UGC). They include e-commerce websites, social media, and dating websites. Below are the benefits of content moderation.
Importance of Content Moderation
It improves your site’s search engine ranking and traffic
Content moderation helps improve your website’s search engine ranking organically. Better quality content, including user-generated content (UGC), allows you to rank higher on the search engine results page (SERP). By directing more people to your content, your website gets more traffic.
It protects your brand
Users have varying tastes and preferences. Therefore, you cannot always guarantee that all the UGC on your website conforms to your standard and community guidelines. Content moderators help protect your forum, social media account, or website from any undesirable user-generated content. By keeping your customers happy through positive engagements on your content platforms, the content moderators help maintain a good reputation and protect your brand. To ensure it delivers value, user-generated content needs to be moderated along various touchlines.
Gaining user insights
By content moderation, you understand your community better. Content moderators may go through the user-generated content to see how they are responding to your services. Companies can then use data and sentiment analysis to come up with brand-centered offers. A company can use content moderation of user-generated content not only in marketing but also in product design.
Protecting your online community
Your online community needs to feel safe from trolls, spam, and explicit content. They should be free to express their opinions on matters that concern the brand. Content moderation is essential in making your online platform from such offensive content.
Other benefits of content moderation include scaling your marketing campaigns and keeping pre-cleaned data.
There are several types of content moderation. The type of content moderation used by a specific company depends on the nature of services it offers and the volume of user-generated content. Having understood what is content moderation, what are its types?
Types of content moderation
Pre-Moderation
In this method, all the content submitted by registered representatives or users is given to the verification team. The verification team uses various criteria to detect any infringement that the content may contain. Therefore, in pre-moderation, the offensive or inappropriate content is removed before it is visible on the website. Pre-moderation is an ideal choice for the online communities that cater to high-risk users, like children, to prevent bullying and sexual advancements. A good example is Facebook and online gaming platforms.
Post-Moderation
From the user-experience view, in online platforms that require moderation, post-moderation is better than pre-moderation. The content is posted on the site but replicated in a queue to be examined by a moderator later. It allows conversations to take place immediately within users. The platform operator becomes the legal publisher of the content as the community grows. Unfortunately, for some communities like celebrity-based news, this can be a risk.
Reactive moderation
In this type of moderation, a company relies on the users to flag that they deem inappropriate or in contravention of the company’s rules. It acts as a safety net to the unsuitable content that gets past the moderators when used alongside other types of moderation.
Automated moderation
This type of moderation uses technical tools and Artificial Intelligence (AI) for content processing and moderation. It applies predefined rules and natural language processing to approve or reject user-generated content. A word filter is the most commonly used tool in automated moderation. A dictionary of banned words and the tool either replaces, flags the word for review, or rejects the post entirely. In addition, the captcha system is used to establish if a user is a human or a bot.
Other types of automated moderation
Block keyword – The system rejects any post containing a specific word
Image filter – Here, the tool removes all posts having banned images such as violence or nudity.
Block user – Auto-moderation rejects a specific user’s all incoming content.
Whitelist User – The system approves all the incoming posts that belong to a specific user. They bypass the moderator’s queue.
No moderation
Though an option, choosing not to moderate content in the current age can prove fatal. With the advent of online stalking, cybercrimes, and hate crimes, businesses and companies have grown serious about content moderation.
The Do’s and Don’ts of content moderation
The Don’ts of content moderation
Wait long before starting to moderate your content
Do not wait for long before starting to moderate your content. As your platform grows, you need to have a scheme for creating user-generated content moderately.
Misinterpret a good content
Quality content is essential in creating user confidence and achieving a robust user experience on your platform. Avoid misinterpreting good content that you end up dismissing user-generated content merely because it is negative.
The Do’s of content moderation
Moderate all content
To see to it that there are fun interactions on your platform, ensure that all the content is moderated correctly, be it photos, text, or videos.
Have clear rules and guidelines
Your content moderation rules and guidelines must be transparent to all those who engage in content moderation on your platform.
Need fitting moderation form
What is the kind of content, and who are the users on your platform? This creates a picture of what criteria for moderation and configuration to use.
Outsourcing Content Moderation
If your company needs professional content moderation, you should outsource it. The benefits of outsourcing rather than hiring in-house include:
It frees you from hiring and training new content moderators
Form a team of professional content moderators takes much time. This involves hiring, training, performance feedback, and monitoring. Instead of going all through this, why not just outsource? This way, you get to concentrate on the core functions of your business.
Expert content moderators
Through Oworkers, you get the help of expert moderators. Outsourcing companies keep a roster of professional moderators who will give you quality moderation support for your platform.
Necessary tool and ready knowledge
Outsourcing companies ensure that all the tools, workforce, and processes are available before offering a business solution. By outsourcing your content moderation, you avoid the costs of setting up new offices, getting resources, hiring and training a new team. Therefore, you do not need to buy tools or hire and train your content creation team.
Bottom Line
To ensure fun and exciting interactions between the users of your platform, content moderation is vital. Additionally, moderating your content using any of the above techniques has many advantages. Outsourcing your content moderation needs saves you time and money while offering you the highest quality services.
What is Content Moderation was last modified: February 22nd, 2022 by Emma Yulini
Do you have an existing Prestashop eCommerce internet site that you want to broaden? WooCommerce may be your selection as it has shown itself every so often as an ample eCommerce system. In this tutorial guide, I am going to explain the basic steps to migrate from Prestashop to WooCommerce.
Prestashop is an open resource CMS that is one of the most effective eCommerce platforms. It allows site owners to offer their products with out-of-the-box attributes as well as expand their organization. Currently, it powers over 270,000 online stores globally. In addition, it has an exceptionally instinctive user interface to manage your online shop quickly. Moreover, the open-source platform is clearly cost-efficient. On top of that, it uses some vibrant as well as vibrant themes to develop an internet site that mirrors the nature of your business. In fact, systems like TemplateToaster offer Prestashop style makers to develop one-of-a-kind looking on the internet stores.
WooCommerce, on the other hand, is among the fantastic WordPress plugins as opposed to a stand-alone ecommerce platform. Yet wait, it is a great advantage. We understand that WordPress includes endless themes and also plugins. For that reason, you get accessibility to all the styles and plugins with WooCommerce. First off, WooCommerce is a totally free plugin which means it is cost-efficient. Secondly, it efficiently streamlines the entire eCommerce site advancement procedure to offer you a functional on the internet store. Finally, the extensions, as well as functions, offer reputable scalability to expand your on-the-internet store. On top of that, it includes some out-of-the-box marketing functions like the capability to add customized item tabs. In a similar way, you can develop a custom-made WooCommerce style to offer a personal touch to your online site.
Why move from Prestashop to WooCommerce?
Prestashop is a fantastic platform unless you need to expand your business and also require a lot of website traffic on your internet site. Both WooCommerce and PrestaShop are complimentary platforms/plugins but Prestashop mainly supply paid modules that can cause a very costly scaling. WooCommerce, on the other hand, provides fantastic scalability as well as store improvement attributes within a set budget. In addition, WooCommerce has actually managed to incorporate all the good things of WordPress CMS while bringing great marketing functions with the WooCommerce plugin. Additionally, you can increase your online organization with a lot more 360 methods utilizing WooCommerce. Right here is a listing of the best PrestaShop hosting suppliers as well as Woocommerce CRMs. You might additionally find out exactly how to quicken a Woocommerce store.
Pre migration process
Prior to you beginning the migration process, you need to make some advanced plans to make certain whatever goes as intended. And if anything goes wrong, you have a way out. As a result, right here are some things you need to take care of-.
Back up your Prestashop Shop.
First off, back up your data. It protects you from shedding information and also essential cases. Indubitably, it is not compulsory data but it is crucial for your own safety and security. Typically, supporting the Prestashop process involves two significant steps, as mentioned listed below.
Supporting Prestashop Database: Locate your database supervisor as well as inspect all the tables as well as select the Export option. It will produce an SQL file that is more exportable. Conserve the ‘. sql’ on your neighborhood device to effectively produce a backup of your data source.
Supporting Prestashop data: After backing up the data source, it’s time to back up all the documents as well as folders of your Prestashop site. Attach to the public_html folder of your data through the FTP client you make use of. I’ll cover the actions using FileZilla for this overview. First of all, duplicate the folder having your site’s data and paste them on your local device. That’s it.
Install a brand-new WooCommerce shop.
Before you begin the migration process, you require to have a useful WooCommerce site first. In other words, you need a WordPress internet site, a domain name, a WordPress organizing provider, to set up your WooCommerce site. We recommend Bluehost for WordPress and also Woocommerce as it is officially backed by WordPress projects. Here is a thorough overview.
Below is an introduction of basic steps involving WordPress installation-.
Download and install and unzip the WordPress zip file.
Create the database as well as the admin.
Submit your website data on your webserver.
Run the WordPress setup wizard.
When you have your WordPress internet site up and running, go to your WordPress admin location. Navigate to Plugins > Include new as well as situate WooCommerce. Click Trigger to include the WooCommerce plugin to your WordPress site. That’s it, you have actually efficiently mounted a WooCommerce shop.
How to Move from Prestashop to WooCommerce:
There are two means to move from Prestashop to WooCommerce: Making use of a plugin and hands-on way. The hands-on method is the prolonged way which takes permanently to complete. Additionally, it is appropriate for tech-savvy customers only due to the fact that it is rather complicated. If you have chosen to move from Prestashop to WooCommerce using a plugin, there are various plugins that can help you do that. We suggest the Cart2Cart service since it makes it possible for a quick as well as hassle-free movement process.
Adhere to steps to move from Prestashop to WooCommerce.
Step 1.
Both Prestashop, as well as WooCommerce, are self-hosted platforms which means the activity formula is the same. It indicates you can use the Cart2Cart solution and also get all your shop products moved from PrestaShop to WooCommerce without the assistance of a designer.
Step 2.
The following step is to choose the source and target platforms (PrestaShop and WooCommerce accordingly), pick the information kinds you intend to move from Prestashop to WooCommerce along with the added movement options. The service will do all the rest.
Post movement process.
Now that you are done with the moving process, there are a few things you intend to inspect to guarantee that your WooCommerce online shop is working fine-.
Inspect your new WooCommerce shop for random mistakes like the right classification of items, visibility, perform a couple of searches, inspect web links, etc.
Inspect your WooCommerce store and also install all the necessary expansions to make your shop have all the attributes you need that are not included in the customized version of WooCommerce.
Update to the current information migration service which will certainly reroute your visitors to your brand-new WooCommerce website if they still visit your old Prestashop LINK.
Moving from Prestashop to WooCommerce – Verdict.
Both are self-hosted, free eCommerce systems that come with some extraordinary sales attributes. Furthermore, the variety of automatic migration plugins make the entire moving process smooth and very easy. Utilizing a prominent and relied-on solution like Cart2cart makes certain a complexity-free, smooth migration process. This is all you need to recognize in order to carry out an effective migration from Prestashop to WooCommerce. With any luck, this guide will help you recognize the movement process of Prestashop to WooCommerce.
How to Migrate from PrestaShop to WooCommerce. A Safe and Simple Guide for 2021 was last modified: March 21st, 2023 by David Brown
