4 SaaS Marketing Mistakes You Should Avoid

All SaaS companies are tech companies. They all have teams of coders that plan, build, release, and scale software solutions. They also have marketers that sell these solutions to people, making their lives, jobs, and workflows easier, smarter, profitable, and more efficient.

When stakeholders have the right mindset of approaching marketing the same way as software development, SaaS companies can avoid most marketing mistakes. Because marketing a SaaS offer is unique, SaaS marketing agencies like Getuplead can handle your marketing strategy. Nevertheless, if you do your marketing in-house, this article discusses four SaaS marketing mistakes to avoid.

Some SaaS companies do not apply the same thoroughness to their digital marketing efforts. However, if these companies were invested in planning their digital, building tests, releasing them, and scaling those that work, they would drive faster results by honing a combination of platforms, strategies, and messaging.

Top 4 mistakes your company should avoid in SaaS marketing include;

1. Having A Poor Understanding Of Your Buyer

Understanding your buyer is the best way to drive results. When developing your buyer personas, identify notable things about them. These things include their news and information source, the social media they consume, what influences them, and who they view as thought leaders.

If you’re already into marketing, you probably have solid first-party data that could be useful. Using your CRM, figure out who has bought from you, then import the data you get into publishers, creating lookalike audiences. The next thing is to look at your web analytics and use the user behavior to create audiences. Instead of chasing new prospects every time, there are higher chances of closing website visitors who have visited your website, solution page, and pricing page.

2. Creating Content Intuitively

Using your intuition about your buyer to guess the content you believe will be most appealing to your audience is not ideal. Experienced content creators have a map of their prospects’ online customer journey. They also research trends, thus, uncovering topics and pertinent questions to the prospects. Prospects usually ask these questions via search, and they have significant volumes behind them.

When you match search queries to customers’ journeys and understand currently ranking content in Google’s top positions, you have a data-driven recipe for content marketing. This recipe ensures you answer the right questions in the best possible way.

3. Neglecting Insights Mindset

Solely grading your digital program on KPIs instead of insights is a huge mistake. Instead, having a dual-lens is one way to get the most out of your digital marketing program. One lens would be for tracking hard KPIs, including the number of leads, trials, demos, closed-won deals, or any series of KPIs that builds revenue.

Judging SaaS companies’ digital program by only KPIs derails the company away from their tech DNA. Although users help improve products by making suggestions or finding bugs, insights are much overlooked in a digital marketing program. Instead, you can gain insights from tactics, platforms, strategies, and a combination of pricing and messaging.

When you switch to an insights mindset, you’ll learn and get insights from plans that work and those that don’t. You’ll also be able to test and experiment in an agreed-upon framework.

Another reason for switching to an insight mindset is that it allows marketers to try out new platforms, messaging, campaign and ad types, landing page UX, and pricing models with 10 to 20% of the budget. An insights mindset allows honing platforms to deliver the best ROI. You’ll also be able to hone in on what prospects want to see and hear.

4. Under-utilizing Automation

SaaS companies are expected to adopt and leverage all automation tools and software to grow and drive results. Well, this isn’t always so. When they think of automation, most marketers think of Hubspot, Eloqua, and Marketo.

Although these tools are high-powered, marketers often end up using only 25% of the total feature set. Hence, when using these platforms, you have to invest time and people to make the most out of them.

Nevertheless, there is a need for marketers to expand their definition of automation outside these major platforms. There is a popular belief that the future of automation is in no-code tools and integrations—for example, Zapier or Typeform. Being fluent in these new tools helps you customize and automate jobs and tasks, especially for targeted outreach, lead nurturing, list building, and email address acquisition. As a result, automation is necessary for improving sales performance and enhancing productivity.


The top four SaaS marketing mistakes to avoid are discussed in this article. You can drive faster and more effective results by turning your digital marketing into a tech-focused powerhouse where you build audiences and create data-based content. You’ll also be able to look beyond KPIs and derive insights from testing methodologies and mindsets that leverage automation for better performance and productivity before closing the loop on your data.

How to Rocket Your Small Business in the Post-Pandemic Rebound

We do not know when Covid will end. When it started in March 2020, we never imagined that we would still be locked down two years later. But having survived this long, it is time now to set up your business to take advantage of the post-covid rebound.

According to a new Goldman Sachs survey, almost 70% of small business owners believe COVID19 has harmed their bottom line. In addition, because of the increase in COVID cases, over 40% of those small company owners claim they’ve had to close or reduce hours recently.


It should come as no surprise, then, that many of the firms that have succeeded are those who operate in this space. Even if they hadn’t previously offered it, grocery businesses went to the innovative solution of curbside delivery. Rather than forcing someone to enter a crowded store and risk being exposed to COVID-19, an employee may gather all of your needed things and deliver them to your car. In several stores across the country, at-home delivery has also become an option.

Capitalize on Technology Shift

Businesses that capitalize on shifts in previous business practices will have less face time and more virtual time. People’s ability to adapt to market trends permits them to survive even the most trying times. Is your company capable of providing products or services remotely, no matter how difficult it may be? Do you need to rethink what your brand stands for in the first place? Are there any new cash streams that you may tap into that will last long after the pandemic has passed?

It seems like it is becoming no longer necessary for businesses to have a physical storefront, meaning now is the time to focus on your digital marketing. Powerapps development company offers services to businesses of all sizes to boost work efficiency and maximize success.

Re-Learn Your Competition

Reexamine the competition and find new niches – maybe App Development. Now is the time to focus on better ways to reach your customers. Listen to customer demand and customer feedback. Delivery services, work from home, new platforms for better user experience. Zoom meetings, work, doctor’s visits, therapy, etc. Takeout for food and alcoholic beverages, online events, webinars, and outdoor dining and telesales. Rebranding using some of these strategies is how you will survive in the new COVID19 landscape.

Endure to Thrive

Staying afloat during COVID-19 requires new approaches. According to one survey by the Society for Human Resource Management (SHRM), over half of the small enterprises said they were exploring strategies to stay in business. They are prospering in certain circumstances. Small firms have claimed that they are adapting by making the following changes:

  • To make their services available, they use contactless delivery.
  • Asking staff to adapt to remote working practices.
  • Adopting new revenue streams to adapt to supply shortages.
  • Taking advantage of safety precautions to prioritize customer interaction.
  • Use technology to provide improved customer service.

Look on the Bright Side

Even though it may be easy to only focus on the negative impacts COVID19 has had on your business, take a minute to look at some positive aspects. With the growing demand for work-from-home employment, you now have the opportunity to choose from a much larger and more diverse candidate pool. You are no longer limited to people located near your business or those willing to relocate when you have the ability to offer remote work.

Use this as an opportunity to find your new niche. Whether that be a new form of remote services or offering new flexible hours to your employees. This can be your time to explore the world of socially distanced or completely remote events and see if they take off.


We do not know whether recovery will be in early 2022 or a future year.  But businesses that take advantage of these points can continue to grow and maybe even come back stronger. Likewise, businesses can survive during the COVID-19 pandemic if they reimagine their financial, business, employee, and customer strategies.

But moving beyond the pandemic into a post-COVID world relies on the business’s ability to continue to adapt and consider its customers’ needs in new ways. Things like marketing, customer relationships, business operations, and employee roles may look different now. Still, your attention to them can make all the difference to your business when it’s time to step on the gas pedal once again.

How to Rebound From a Bad Sales Month

A bad sales month can be extremely discouraging for new businesses or any business for that matter. The reality is that sales will ebb and flow, and your business should be optimally prepared for drops in revenue and potentially have other lines of income to keep yourself fortified in a pinch. Your slumps in sales are ultimately learning opportunities and chances for you and your team to take stock of what has worked and what hasn’t worked when it comes to pushing your sales beyond the goals you’ve set for yourself. Maybe there is a key way you can adjust your sales plan, or set your goals to be more realistic in your reach. Running a successful business means not giving up when things are slow, and being realistic about what you can achieve and in what timeline would be appropriate for a business your size. There is no reason to aim towards goals that older, more established businesses are able to achieve. Businesses that stay in the game by being smart about their goals and sales plans will move up in their industries in no time, it’s all about being patient and realistic with yourself and your team. 

Adjust Your Sales Plan 

The first thing to do when you run into a bad sales month is to review your sales plan and adjust it accordingly to meet the more realistic expectations for your company. “Rebound from a bad sales month by adjusting your plan,” said Sabrina Pereira, Head of Growth Marketing at Easy Standard. “Go back to your sales plan and review it. Find what you missed from the previous month and recalculate your plan for the next month. This includes identifying the key drivers of your forecast delta and aligning testing plans to solve for that. Plus, you can distribute the shortage over a few months and bolster your sales plans for the next few months.” This is of the utmost importance and should be done as soon as possible after your sales report comes in. 

Changing and adjusting your plan is also an opportunity to set more realistic goals for your company for the foreseeable future. If your goals are too high, you may find yourself feeling strained to meet unrealistic expectations. “Review your plan so you can set more realistic goals for the future. Part of being successful is setting yourself up with goals you know you can meet. Then, you can start to aim a little bit higher each month as sales flatten or increase,” said Dylan Fox, Founder and CEO of Assembly AI. Starting small is a key factor for any blossoming business. It sets you and your company up for success and will motivate your team to work towards setting higher and higher goals. 

In addition to adjusting your sales plan, businesses should also take stock of what they can control and what they can’t. You can draw people in, but they make the final decision to buy in or not. “Be real and honest about the things that you can control rather than the things you can’t. For instance, you can control your brand’s outreach and marketing practices but you can’t ultimately control whether customers will choose your service. Simplify your website content and make it as easy as possible for customers to sign up for your service to increase your sales,” said Jae Pak, Founder of Jae Pak MD Medical.

Learn From Failure and Go For Smaller Deals

In the grand scope of things in business, setbacks and sales slumps should be seen more as opportunities rather than failures. “Try not to look at sales slumps as failures, they are in fact learning opportunities for the future. Many times, these slumps are due to conditions that may be vastly out of our control. Use this as an opportunity to learn more about your industry and market trends to help predict your sales in the future,” said James Ville, Chief Product Officer of GunSkins. If you can shift your perspective and see the value in scaling back your goals to meet your capability, you’ll set yourself up for a more positive approach to solving these problems.

You may find that the deals you were seeking might have been too ambitious for your company as it currently exists. Smaller deals help you build connections and expand your business network. “Sometimes a bad sales month can be an indication that you need to scale back your goals and look for smaller deals you can make to help fortify your business and set yourself up for success,” said Scott Sonneborn, Co-Founder of Tydo. “Aiming too high can result in a lower return. It’s true that the higher the risk the greater the reward is, but the opposite is also true. The fallbacks from big deals can be much larger as well.” The amount of risk you can take on depends on the age of your company and your history of success with smaller deals and goals. 

Meet With Your Team

Consult your entire team as soon as possible following your low sales results. “Have a team meeting immediately afterward to brainstorm ideas. Keep the meeting as upbeat as possible,” said Jean Gregoire Founder & CEO of Lovebox. “It’s best to not dwell on why your month was poor, but instead, focus on ways to improve the following month. By working as a team, you’ll have a better chance of coming up with fresh ideas that will propel you forward.” This will promote a solution-based attitude at your company rather than getting stuck in a slump after getting bad news. “You need to keep your team positive to make sure you keep your productivity up,” said CEO of Package Free Shop Lauren Singer. “Positive reinforcement is especially important during these moments when tensions may be high and emotions fragile. Focus on what went well rather than what didn’t. This will help you combat future issues.” Seeing the positive can be difficult, but it’s always going to lead your team to better results than focusing on the negatives. “It can be difficult to see the positives in a month that fell short, but being able to see what was working will help you and your team both recover and make a plan for the next month. Don’t just focus on why your sales were lower, focus on what made the sales happen that you did make,” said Kashish Gupta, Founder and CEO of Hightouch.

This also gives your team a chance to provide feedback and be honest about how they think things could improve. “Ask for feedback from your team, and encourage honesty,” said Ryan Rottman Co-Founder & CEO OSDB. “Your employees and sales team will likely have proactive and topical ideas about how to improve customer relationships and increase your rate of conversion. Don’t dwell and try to solve issues on your own, involve your team to help you come to the best solution.” This will show how valuable you find your employee’s opinions and create trust between management and the sales team that they can solve issues together. 

Plan For Slow Months 

Part of changing your business plan should be expecting that some months will be slow. At certain times of the year, the state of the economy and many other factors can go into sales spikes and slumps. “Any business is sure to experience highs and lows, try to see these challenges as positives, it means that you are in business and doing everything you can to stay afloat. Trust your instincts and learn from the challenges you face,” said Jared Hines, Head of Operations Acre Gold. Holiday sales spikes and post-holiday slumps are something that all businesses should be expecting as well. “Certain times of the year will yield higher sales results, such as the winter months,” said Katie Keirnan, Co-Founder of Nue Life. “People are buying more for holiday gifts and it makes sense to see a sales spike during this time. 

Use these moments as opportunities to prepare for inevitable sales slumps at the start of the new year.” Your surges in sales should help to fortify you through the slower months of the year, something that businesses should be folding into their business plan. “Use your spikes and slumps as ways to predict the cash flow in your company,” said Joe Thomas of Loom. “This way, you can use additional funds from those surges to keep your business operating smoothly when things slow down.” 

Rebounding from a bad sales month relies on a solution-minded team with management that can see the benefits in the ebb and flow of sales. This is ultimately an inevitability that every business faces, and how you deal with it will define how your company succeeds in the future. If you can’t be flexible and change up your plan, you will likely fall short of your competitors in the long run. Adjust your plan, meet with your team and plan for the future to ensure your success in your industry.

Top 5 Best Online Businesses to Start during the worldwide lockdown

There have certainly been few other years since 2020 in living memory, with people across the globe having to adjust to previously unfamiliar phrases. Social distancing. Lockdowns. Or new working concepts, like meeting via zoom rather than in person. But this situation hasn’t all been an imposition. Many have taken advantage of the break from the nine-to-five routine to consider other options. The necessity of going online has inspired entrepreneurs to spring up everywhere. Here are five ideas for Internet businesses with terrific potential.

Online dating

It may not be the easiest business to set up, but it certainly has the potential to be the most lucrative. Online dating has taken the world by storm since the first commercial sites were launched a couple of decades ago. The key to making a success out of this venture would be identifying gaps in an overcrowded market. How about mature dating niche? Refer to a review platforms of dating sites for over 50s to get an impression of how typical outlets operate. If you can bring panache, originality, and creativity to this area of dating, perhaps targeting this niche area in a way that introduces a unique twist, it could prove successful. The key ingredients should be well-designed pages, a strong brand, a fully-realized monetizing aspect, and harnessing social media for free advertising.


There are many virtual retail outlets already, with obvious examples like Amazon or eBay. Rather than just digging out the occasional item from the garage or loft to put on eBay auctions, you could strive to make this more of a formal enterprise. Do you have a particular hobby or passion that you could transform, setting up an online shop to attract worldwide customers? All you need is imagination and dedication. Whether you’ve been stashing football programs or collecting DVDs or albums over the years, most of which are gathering dust, if you can put an online shop together with engaging and well-written content, this could grow legs.

Affiliate marketing

The beauty of affiliate marketing is this is an online business where you don’t have to invest in stock or advertising. Becoming an affiliate involves identifying a product that is already being sold, then offering yourself as a third-party platform to shift these products. Services like Amazon are always looking for mini-marketers to collaborate in selling their products on intelligently-designed platforms. Or identify an area you are keen on blogging about anyway, using your expertise to draw in customers. You’ll get a percentage of sales through commission.


Most of us have read headlines about Vloggers or YouTube stars – individuals who have accumulated huge followers simply by discussing particular topics with authority, then plugging products. This is a difficult area to get into, but if you can crack the unique attributes that make Vlogging such a mesmerizing spectator activity, there’s no reason why you couldn’t go on to carve your own slice of this pie. As with any web enterprise, the key is having captivating content. There are little overheads. All that is required is imagination, a degree of charisma, and perhaps some luck, too!

Freelance writing

A huge side-effect of the worldwide lockdown is more and more people going online. New websites are popping up all over the place, but no matter how competently-designed these might be, they will survive or expire solely based on the strength of their content. So sites will always be looking for content providers, and you can charge accordingly. You could easily set up your own freelance writing business when demand gets high enough.

7 Powerful Mental Health Tips to Manage Stress During Stressful Times

Between covid lockdowns, the election, and the promise of a long, dark winter in the headlights just ahead, it’s no wonder that anxiety and depression rates are through the roof. There’s comfort in knowing we’re all in this together, but when your heart is pounding or you’re losing sleep, you need a tactical strategy to help you feel better.

The answer isn’t always to increase productivity – although that’s certainly a great feeling. The fact is that as we age, stress takes a toll on our health and well-being, according to the Harvard Health Letter. And reducing stress doesn’t just help our health. It’s also a more enjoyable way to live your life.

Here are seven ways you can influence your mental health for the better.

Memorialize what you can’t control – and what you can

The covid outbreak and the contentious 2020 election cycle are two examples of stressors over which we have limited control. In fact, an American Psychological Association poll conducted by Harris found that 68% of respondents acknowledged that the presidential election is a “significant source of stress in their lives.”

Besides wearing a mask, washing your hands, and voting or volunteering, what can you do about covid or the election? In terms of stress, the answer is to acknowledge and move on, the APA recommends.

Yet you can apply the “acknowledge and move on” lesson to any stressor, not simply covid or the election. Start by writing down your thoughts in a journal or setting concrete goals in a planner. A goal planner is especially useful for memorializing your ideas and staying accountable for the promises you make to yourself, ultimately helping you achieve a healthier work-life balance.  

Go outside every day

Multiple independent studies prove the restorative effects of spending time outdoors. One Science Daily study found that as little as 10 minutes per day getting fresh air is enough to improve mood and outlook. And Stress.org reports that going outside “amp up one’s creativity, productivity, and focus.” 

Clean up and get organized financially

It’s hard to enjoy a dirty home or relax in a disorganized office – especially if you suspect there may be a forgotten, unwelcome surprise hidden under your couch or behind your desk. Marie Kondo, author of The Life-Changing Magic of Tidying Up and a renowned consultant and tv host, recommends eliminating any clutter from your life that doesn’t “spark joy.”

Keep in mind that emotional clutter, especially if it’s financial or debt-related, can build up even in the most physically organized office setting. If this describes you, consider refinancing your mortgage, applying for an education debt relief scholarship, or figuring out how to pay off high-interest credit cards.  If you are age 62+ you might even look at a reverse mortgage purchase product.

Long story short, eliminating “clutter” means ripping off the band-aid that covers the wounds caused by disorganization. Getting a handle on your physical surroundings and financial well-being frees mental space, letting you refocus on really important goals and priorities. (And during covid times, disinfecting high-touch surfaces will help keep you and those you know safe from infection.)

Tweak your inner voice

Improve your inner monologue and your well-being will benefit, according to the American Heart Association. Instead of convincing yourself you’ll never be able to pay for your teen’s college tuition bill or improve your website rankings, reframe your thoughts with a can-do spirit.

In other words, correct your inner voice when it complains, “I can’t believe this dumb mistake I made.” Instead, reframe your thought: “Now that I know to pay attention to this, I can try again and do better next time.” 

Adopt a shelter pet (or any new hobby)

The AHA also recommends picking up a new hobby that can keep you busy and distracted. Adopting a dog, going on a daily walk, or taking up container gardening are proven ways to boost mood and relieve stress. And because they’re outdoor activities, you can take two stress-busting actions at the same time.  

Embrace discipline

Each of these suggestions works great when they’re actually put into practice. But ultimately, these tips won’t work without a disciplined approach. That’s why using a goal-setting planner is invaluable. Scheduling time for exercise, answering emails, or consuming social media, for example, will help you take concrete actions to achieve your goals while wasting less time on activities that will harm your well-being.  

Surround yourself with soothing influences

Finally, don’t underestimate the power of soothing influences. Listening to music and lighting a scented candle can have remarkably restorative effects – especially when enjoyed in a clean and organized home or office. 

Ultimately, you’ll need to decide where toxicity lives in your life. Perhaps it’s a certain someone whose unhelpful attitude you could do without. Maybe it’s cleaner eating habits or cutting down on alcohol consumption. But even in the darkest of times, remember: This too shall pass.  

Author bio:

Lisa Bigelow writes for Bold and is an award-winning content creator and self-described “stress monkey.” In addition to Companion Link, Lisa has contributed to OnEntrepreneur, College Money Tips, Finovate, Finance Buzz, Life and Money by Citi, MagnifyMoney, Well + Good, Smarter With Gartner, and Popular Science. She lives with her family in Connecticut.

Growing your Business Beyond the End of Hope

It is easy to forget the Wall Street Crash of 1929 was the first event of the Great Depression that peaked three years later in 1932.  As we hit the 120th day since the Virus shut us down on March 19, 2020, it is time to wonder, are we anywhere close to a turnaround, or are we merely four months into a three-year crisis?

Where we are now.

One month ago, things seemed to be controlled well enough that it had become livable.  Wall Street was discussing a V or U shaped recovery.  Now, in mid-July, talk turns to a W or L shaped recovery; that is, more hard times ahead.

Everyone I talk to is nervous.  The virus counts today are bad. The death counts, which generally lag virus counts by three weeks, are going up. There is nothing on the horizon to suggest these counts will get lower soon.  One Percent of the US Population has become sick and of those people 3.8% have died. At the current rate, by November, six million more Americans will have been sick, and another 200,000 will die of it. That is 1000 times the deaths on 9/11.

What Comes Next?

The Senate is stalled giving aid while Renters and Mortgage holders reach the end of their grace period.  I know of more than one person selling their house this month because they cannot afford the payments.  These trends portend a banking crisis ahead of us that will make 2008 look small.  Earnest Hemingway writes; “How did you go bankrupt? Two ways. Gradually, then suddenly.”

Our Next Step.

This is a time to focus, to think clearly about the parts of the business that are working, and to leverage that to cover expenses.  Focus is difficult when self esteem is low.  Self esteem is low because the world is filled with difficulties that are beyond our coping skills.  It becomes easy to loop back on worry and become unable to plan.

Growth despite Obstacles

We need to grow our business.  We need to do it because that is what we do.  The world does not end just because we think the world is ending.  Our customers will continue on, and so should we. The best thing too remember is that all the obstacles we face in business, are being faced by our competitors. Our goal is to stay one step ahead of them.

Gaining focus

Focus is hard right now.  The distractions become an overwhelming fog of confusion. How can you plan business growth when the business conditions cannot be predicted?  But this is the same as the day you started your business, you had no idea what would happen.  The difference between then and now is your self-esteem and drive to succeed.

There is a saying; “To build self esteem, do esteemable things”.  I have found this to be true.  By helping others and by generously contributing, we gain back self respect, and the ability to focus.  In the big picture my finances are a disaster and there is no hope for the future.  But this month, and this week, I am doing fine, and the small amounts of time and money I can give out will mean a great deal to those I can help.

Toward Rebuilding

The foundation of recovery will be built on the small steps we take today to help other people, to help our customers, and to help our vendors.  Mutual help will bind us into a functioning economy.  Focus on this economy comes from being whole and being a contributor.

My Dad’s parents were married October 14, 1934.  It is hard for me to imagine two teenagers meeting, falling in love and getting married during the depths of the hardship years. The grim black and white pictures and the distant commentary do little to capture he meaning from that time.  But then, like now, every day ordinary people ate, and worked and slept.  The world recovered from the Great Depression and became 50 years of Pax Americana and prosperity.  The world will do it again. It is our choice now to become a leading participant.

Four Reasons You Need Microsoft 365’s New MS Editor In Your Life

Working and communicating online has become an integral part of everyday modern life. Whether you’re writing an assessment, scribing your next novel, or just writing a friendly email, we increasingly spend more and more time writing on a keyboard.

With the rise of connected devices like cellphones and tablets, our time spent online is increasing exponentially. A 2019 report produced by industry experts Hootsuite and We Are Social suggested the average person now spends an incredible 6 hours 42 minutes online every day – with around half of that on mobile devices.

Undoubtedly, a lot of this time is spent passively browsing, but the internet is a two-way street, and we also use it as a way of expressing ourselves, whether that is via a status update, email, or instant message.

The vehicles of this communication may have altered over time (Facebook, LinkedIn, Twitter, etc.), but the way we use the web itself hasn’t changed much in 30 years. The vast majority of our communication is still through the written word. Yes, video conferencing is growing quickly, but our go-to, de facto method of communicating online remains writing.

Of course, this is all great news if you possess decent writing skills, but what if your prose doesn’t quite cut it? What if, like many, you struggle with grammar, spelling, or writing?

Step up Microsoft Editor and its holistic approach to textual editing.

1. Advanced Spellchecker

When it comes to spelling, thankfully, English has some basic rules to follow, but spellcheckers have long struggled with the specific use of words in text. For example, ‘advise’ and ‘advice’ are both correctly spelled – but their use as a verb and noun (respectively) are considerably different from one another. Microsoft 365 can work out the use of words contextually and offers the correct version, based on setting and meaning.

2. Word and Phrase Suggestions

No matter how confident the writer, everyone hits a brick wall from time to time. Microsoft Editor continually scans your text to understand what you’re trying to say and offers on-the-fly word or phrase suggestions to improve your text and avoid repetition. It offers style and grammar refinements, unobtrusively making suggestions when you need them. 

3. Seamless Integration With Your Office Network

Of course, for most of us, writing takes on the greatest significance in our work. Day to day emails, reports, and written updates are a common part of most jobs these days. Good business communication requires clarity, precision, and brevity. Thankfully, MS Editor has in-built tools to check the quality and precision of your writing.

Perhaps most significantly, the all-encompassing nature of the Microsoft 365 suite also allows seamless integration with your existing company network, meaning you can transfer or collaborate on files easily. Of course, this integration also needs bulletproof Microsoft 365 security provisions, but it’s a terrific way to streamline the way you work and participate with your office network.

4. Use Anywhere – Any Device, Any App

MS Editor comes complete with add-ons for Microsoft Edge and Google Chrome so it can be used anywhere – on any device – to check everything you write. From Twitter tweets to Gmail emails, Microsoft Editor is constantly monitoring your text for correctness, grammar, conciseness, and spelling.

As one might expect, MS Editor also works in-built with other universal Microsoft apps like Word and Outlook as well as the entire Microsoft 365 suite to offer you complete peace of mind while writing. It is your take-anywhere personal editor, an essential app in the modern connected age and aid to writers (skilled or unskilled) everywhere.

The Most Underrated Social Media For Business Promotion

There are two extremes that should be avoided:

  1. Underestimating or ignoring social networks.
  2. Trying to be everywhere at the same time.

In the first case, you lose a lot of potential buyers. In the second one – overrate your opportunities. It will need a whole team of SMM managers and an impressive budget to launch Twitter and Facebook ads, get Instagram followers, buy sponsored materials on Tiktok or media. Moreover, you never know whether it works out for sure.

Capturing as many social media as possible seems like a good idea, but in reality, it is more efficient to concentrate on two or three social networks and do everything possible to pump them. In this article, we will consider 3 most underrated social networks which should be considered for your business promotion.

At The Very Beginning

Create your success strategy by choosing the right social networks for the brand. Always start with research: find which social network your target audience uses. Analyze demographic data, figure out what type of content will be in demand, and give people what they are looking for.

If social marketing does not work for some reason, the problem may be that you are focusing on the wrong channels. To avoid this, calculate everything and be extremely careful.

What you need to consider when choosing social networks:

  1. Time factors: how many hours your team will need every day.
  2. The financial costs of creating groups, designing images, and videos.
  3. The costs of maintaining and promoting pages and communities.

Only by counting these data, you can make a clear marketing budget.


One of the most promising and fastest-growing networks is Twitter. It is serious, popular with celebrities and business, easy to set up, has a large audience, and is convenient to use.

Its feature is a limited message size, pithiness, and dynamics of data flow.

Twitter advantages:

  • low labor costs for generating content (all messages are limited by the number of characters);
  • instant distribution of information, in one hour an up-to-date message can fly around the entire network;
  • it represents a significant number of businessmen and politicians;
  • visitors are very active, a large number of people use smartphones and tablets while sending tweets;
  • a significant amount of traffic.

Perhaps the biggest problem which companies face on Twitter is figuring out how to stand out on such a noisy network. Thousands of messages are sent every second, so capturing an audience’s attention can be a daunting task.

What to post on Twitter?

The key is sharing information that is valuable to your audience. It is also useful to share materials that promote the business but do it in accordance with the content plan.

If you do not feel sure, look at more successful competitors. Learn what content they distribute and what they post. Use someone else’s experience as a starting point for creating your own strategy.

Also, keep in mind that the most effective way to upgrade your Twitter account is to chat with others.


Instagram has evolved from an entertaining social network into an effective marketing tool. A young audience is actively seeking and interacting with brands directly in the social network. 51% of millennials enjoy their favorite brands on Instagram.

Moreover, many people buy products or follow links from the profile page to external sites. Instagram application navigation allows users to smoothly flip through their feeds, which makes users more involved than on other social networks.

On average, users buy products when they interact with a brand about 7 times. Instagram is a perfect place to show off to your customers several times.

Also, more than 60% of users are ready to buy the goods of the brands they are subscribed to on social networks. The percentage of uengagementser  on Instagram is the highest compared to other social networks.

Among Instagram users, the percentage of engagement is 2.2%. On Facebook, it is only 0.2%.

If your business is looking for new customers, this is a great place to attract them.

What is important to consider when building an audience?

  • The location of your customers may be in the area of ​​the city or the whole city.
  • Find influencers in your industry. They do not have to be stars. They can also be popular people in a particular city. Offer them a discount or an extra bonus for participating in your event or using your products.
  • Respond to all comments and try to show that you care about your audience.
  • Encourage people to share your content or use branded hashtags.


TikTok is a service that is visited by more than 850 million people every month. It is a social network that combines the functions of Snapchat, Instagram, and recently forgotten Vine. In mid-2018, it broke all records and outperformed the number of Instagram downloads.

Today it still has a leading position among free software on Google Play and App Store.

The service captivates users with its simplicity and functional variety, great multimedia potential, and wide opportunities for launching interactive challenges.

The app has special algorithms that allow beginners to quickly gain millions of views. The service will only continue to gain popularity. A new stage in development will involve a more mature audience.

What Are TikTok Features?

TikTok videos are dynamic clips, reactions to trends, or sketches. A large number of music tracks, masks, beauty effects are available for the implementation of creative ideas.

According to statistics, 26% of TikTok users are young people aged 18-24. In general, the service is focused on a segment of a young audience. Approximately 50% of the accounts are owned by people under the age of 34 years.

However, this does not prevent the use of the platform for advertising purposes. Many stars, as well as well-known companies, successfully hold challenges to increase the recognition of their personal brand and the promotion of goods.

Brands and business accounts will start promotions on TikTok very soon. Therefore, in order not to miss the opportunity to get new customers, we recommend that you start brand promotion on Tik Tok today, while the competition here is much less than on Instagram.

You can officially advertise on TikTok from 2019. Currently, there are 4 formats: Brand Takeover, In-feed Native Video, Hashtag Challenge, and branded stickers and masks. Using this interactive element, you can quickly gain audience loyalty.

Small Business 2020 –How do you spell Opportunity in a Recession

This week we paid the last payroll of the first quarter of the Virus. We have endured Shut Down, Financial Panic, Protests and Riots. We have learned to shop with a face mask on, issue staff policy for social distancing, and made a revised marketing plan for the year. What else could go wrong?

There are three things that still darken the horizon; Banks have insufficient reserves, Global Banking system is unstable, and the Virus is returning with force.

2008 Redux for US banks

The banks are in a position to repeat their 2008 melt down. In 2008 the culprit was CDO’s based on mortgage loans, at a time when a critical mass of people defaulted on their mortgages. Currently the risk is in CLO’s, a similar instrument based on Collateralized Business Loans. These instruments are held by Banks, and are dependent on payments by businesses. Those same businesses that are struggling to maintain sales and market share against a public that is socially distanced. The key time period is August 2020. When 2nd quarter earnings reports come in, CARES Act! funding has run out, mortgage relief, renter relief and unemployment relief will all be past their 90 day limits. If individual payments are not made then bank collateral will melt from the bottom up.

Global Banks under pressure

Globally, banks are dependent on their loan customers making payments. In addition, most global banks have substantial investment arms. As we get to August Earnings Season, we will get our first look at how these assets are performing. Areas of concern involve HSBC with substantial assets in China, Hong Kong, and also the largest bank in the UK. Since we no longer know what country Hong Kong is, putting treaty, import and export status on hold, several banks are highly invested in the HK economy. In addition, nearly every bank worldwide has substantial interest that Oil stay above $30 per barrel. As we saw with Cushing Crude in May, the $30 benchmark is not a given.

Virus Wave Returns

We are now seeing several states reporting substantial increases in Virus cases. The US as a whole was holding steady at 20,000 new cases a day for nearly five weeks. That number is rapidly moving higher now. The curve is rising. There is no question today that the virus is again out of control in half the US states, including our own. If the current rate of increases takes hold, we could see 50k cases per day by August, and discussion of a far more drastic shut down of the economy.

How to Plan for What Comes Next?

Is Congress going to play Santa, or Marie Antoinette? Are protests going to fade out, or strengthen? Will the US Treasury continue to spend taxpayer money to prop bonds and stocks (That’s Capitalism Baby!) Small business remains trapped between the disaster and the goodie bag.

Be careful, be grateful, and be patient. Only time will tell which decisions we make today will turn out to look smart in the future.