About Bobbi Sanchez

Bobbi Sanchez is a writer, content marketing consultant, and travel blogger. He maintains several websites and successful social media pages. Bobbi is always willing to share content marketing tips through his blog posts.

Content Writing Guide for Small Businesses in 2020

If we started naming all marketing options that a small business has, we’d end up with a pretty long list.

Facebook, Instagram, Twitter, and Pinterest are mandatory. Each business also has a website, and most have a blog, too. Email marketing is still a valid practice. Many small businesses engage in local marketing practices. They print out brochures, publish radio commercials, and promote themselves through billboards.

There is one thing that connects all these practices: content.

Great content will drive traffic to your website. It’s what makes the difference in clicks, likes, conversions, and everything else that defines the results of your campaign.

In Keap’s 2020 Small Business Marketing Trends Report, only 13% of the respondents said that distributing content was an important goal when using social media to market their business. At the same time, 43.6% of the respondents said that they didn’t know if their marketing efforts were effective.

Maybe that’s the trick. Small business owners need to focus more on distributing content, so they would see better results from their promotional efforts.

Guide on Content Writing for Small Businesses in 2020

1. Know What You Already Have

Chances are, you already have some content out there by the time you’re reading this article. What kind of content is it? Start by doing a thorough evaluation, so you can take steps towards improvement.

These are the questions to answer:

  • Are your blog posts, social media posts, and all other publications written in the voice of your brand?
  • Are they written for a particular target audience?
  • Are you already getting good results from a particular type of content?
  • How many likes, shares, and comments does an average post get? How many would you want to get?
  • Are your posts unique when you compare them to the content that your competitors publish?
  • Do they offer practical solutions to particular issues that your audience faces?

When you analyze your published content through these questions, you’ll figure out what it misses and what aspects you should keep.

2. Make a Content Marketing Plan

After evaluating your published content, it’s time to plan the new steps.

Remember the main rules of content writing:

  • Your posts must convey the brand’s voice
  • They should be focused towards a target reader
  • They must be unique
  • They must deliver solutions and value

If you analyze a competitor who’s successful with their content marketing, you’ll see how they meet all those standards.

When planning your content calendar, you want to achieve the same goal, but you’ll do it through unique content. You can look through school essay topics ideas to get new ideas. A blog post is not much different from an essay. It needs a thesis statement in the beginning, arguments that prove that thesis, and a conclusion with a solution.

3. Hire Writers

How many blog posts, landing pages, guest posts, and social media posts do you publish per week? If you want to share different types of content, you’ll have to write something every single day.

Can you cope with such a challenge?

Let’s face it: when you run a small business, you can’t afford to spend at least two hours writing every day. Do you know what successful business owners do? They get dissertation help from professional writers. Writing agencies will pair you with a writer educated in the niche of your business. They will take your content marketing calendar, and they will develop content based on it.

You can also consult your writers when developing the content calendar. They can help with audience analysis.

4. Measure the Results

You are not measuring the number of posts you publish on a weekly or monthly basis. You’re not measuring likes, shares and comments for the sake of reaching higher numbers. What you need to measure is the return of investment.

You can evaluate the success of your marketing campaign when you pay attention to the leads, sales, onsite engagement, web traffic, and social media engagement factors.

It’s not easy, so most small business owners hire marketing agencies to help them with this aspect. But hey; you can make an attempt and rest assured that you’ll be getting better with practice.

Deliver What Your Audience Wants

Essentially, that’s the main rule for successful content marketing.

You won’t write content just for the sake of publishing something. You’ll do it because your target audience needs solutions that you can provide.

Everything will seem complicated at first. After the first report, you’ll realize that you know what you’re doing. The experience will teach you.

3 Cybersecurity Tips for Entrepreneurs

In 2017, a number of 24.089 records were compromised based on the average data breach records. This cost businesses over $3.62 million in a single year. At this point, it is believed that one in four online businesses can expect a data breach at some point of their existence on the online market.

Cyber security is a huge concern of people who use technology. It has received a lot of press in the past few years, which results in continuous updates and changes that aim to reduce, if not eliminate, cybercrime on the Internet. As a person who has an online business, you need not only learn what is cyber security, but also learn how to protect your online business from criminals.

Seeing how the numbers above are only expected to grow, there are some things you must do to protect your business from cyber-attacks.

1. Make Good Use of Cloud Storage

Did you know that 43% of all cyber-attacks occur on small businesses and startups? This means that, even if you’re an entrepreneur at a small business, your data is still at risk. Thanks to clouds, you can now keep your data safe from breaches and incidental losses.

However, remember that clouds aren’t always are completely safe. You’re still at risk when you store your data in a cloud format. Some of the more popular cloud options like Google Drive and Dropbox do their best to secure your content. But, no matter how hard a cloud server plants cyber security into their products, you are still vulnerable.

Therefore, you should choose the safest cloud you can find, but also provide an extra layer of encryption to protect your data. To keep it secure, you need to use various encryption SSL systems and tools. This doesn’t make a cloud service bad, but it makes you a responsible and cautious entrepreneur. Think of it this way – it is like when you order assignment help in Sydney from the most popular company, but still use a plagiarism checker to make absolutely sure of the originality.

2. Always Use Strong Passwords

A password can determine whether a cyber-criminal accesses your data or not. It’s the part of the security keychain that’s most commonly the reason for breaches. Therefore, you need to make sure that you have the most secure password on all your systems, data, e-mails, and even profiles on websites.

Your cyber security plan must include utilization of stronger passwords with complex order and more characters. Thankfully, there are plenty of tools and apps that can help you pick the best password.

3. Require Multi-Factor Authentication

To make it even harder for attackers to use your business data, require multi-factor authentication to keep your accounts protected. You can combine passwords, make use of your hardware and smartphone, and even use your fingerprint or face recognition to unlock an account.

The face recognition feature is currently under debate when it comes to security. It is really handy, yes, but a single picture of your face can unlock the account. However, taking into consideration that most cyber criminals don’t know what you look like but are only interested in business data, you can definitely consider it as one of the authentication methods.

Conclusion

Technology has been one of the best and most effective changes in the business world. However, all great things come with their own set of risks, which in this case, is cybercrime. As an entrepreneur, it is your obligation and job to keep the business data safe and confidential. Therefore, it is time to make some changes to implement a safer and stronger cyber security strategy that will give your business a better change to thrive and survive.