About Bobbi Sanchez

Bobbi Sanchez is a writer, content marketing consultant, and travel blogger. He maintains several websites and successful social media pages. Bobbi is always willing to share content marketing tips through his blog posts.

Business Writing: 3 Reasons To Boost Your Small Business Productivity

The global workplace requires that businesses continuously improve their communication skills. Business communication is categorized into three essentials – verbal, nonverbal and written. 

If you are running a small business, one way of ensuring productivity is through excellent content. Written communication plays a significant role in this, especially when communicating with your clients.

When your business continues to produce documents prone to error, you are likely to spend more and lose significant goodwill. Focusing on improving your business writing skills is essential due to the following reasons.

Excellent Writing Drives Sales

Writing is the leading way your small business can thrive in the collaborative world. When correctly done, people see your business as competent and professional in its services. 

Creating a good first impression for your business is essential in ensuring that you appear capable and smart. As a result, you will be able to generate more leads and more sales. Proper business writing is also an essential aspect of quality management. 

The first way that people experience your business is through your written correspondence. This can be through your social media profile, website or email. Improving the quality of your writing makes a huge difference in the way people interact with you.

When business managers communicate effectively, they create a collaborative atmosphere that facilitates more positive results. Quality written communication promotes proper management. As employees boost their business writing skills, they quickly rise within the organization. 

As a result, your internal talent pipeline gets more strengthened, and the percentage of retention goes high. Happy employees will automatically perform better in their roles, resulting in more productivity.

You can also go for some ideas by accessing Eduzaurus. It’s a free resource for students that offers free essay samples on various topics. The writing is high-quality and it can benefit you as well, whether you are a student entrepreneur or just looking for some additional knowledge.

Business Writing Makes You More Influential

Proper business writing comes with excellent persuasion skills that you can use to achieve your business goals. As a small business, you must be able to write persuasive proposals, promotional content, and bids to convince potential clients of your capability.

If you intend to come up with taglines for your business, you need to understand how you can do this to encourage people to take action. You must sound convincing. 

Acquiring the necessary skills requires that you do a bit of reading. If you are weak at doing this, you can find some of the best books on learning to read. These will guide you on how to acquire the right skills through reading.

If your business is web-based, how you convey your content will determine if potential customers will give you any attention. When it comes to thriving online, quality content is critical. If you do not present your business the right way, your competitors will always stay ahead of you.

Business Writing Makes You Credible

People who are excellent at written communication are seen to be more trustworthy and reliable. If you send out an email campaign full of grammatical errors, the recipients will get an impression of an unprofessional business.

For your business to be perceived as credible, you will need to be mindful of your written content. As people trust you, they will assign you more responsibility and choose you each time they need your services. 

Your written interaction should have a tone and attention similar to what is contained in face to face communication. By reading your communication, the recipient can quickly tell if you have respect for them and the brand that you represent. 

Consider adding some etiquette and sound formatting in your communication. As people read the tone and get the logic behind your content, they are likely to turn to you for partnership.

Improving the writing skills of your employees means that most of their work will be completed more effectively. It ensures that there is no miscommunication in your documents and that none of your communication is misinterpreted. 

Conclusion

Business writing skills are essential for every small business. You can acquire these through training. The more your business grasps these skills, the more productive you become. Poor writing means that you will spend a lot of time making unnecessary edits. This will result in more expenses, translating to less productivity. When it comes to the work environment, clear written communication is an essential rule for business etiquette. 

Content Writing Guide for Small Businesses in 2020

If we started naming all marketing options that a small business has, we’d end up with a pretty long list.

Facebook, Instagram, Twitter, and Pinterest are mandatory. Each business also has a website, and most have a blog, too. Email marketing is still a valid practice. Many small businesses engage in local marketing practices. They print out brochures, publish radio commercials, and promote themselves through billboards.

There is one thing that connects all these practices: content.

Great content will drive traffic to your website. It’s what makes the difference in clicks, likes, conversions, and everything else that defines the results of your campaign.

In Keap’s 2020 Small Business Marketing Trends Report, only 13% of the respondents said that distributing content was an important goal when using social media to market their business. At the same time, 43.6% of the respondents said that they didn’t know if their marketing efforts were effective.

Maybe that’s the trick. Small business owners need to focus more on distributing content, so they would see better results from their promotional efforts.

Guide on Content Writing for Small Businesses in 2020

1. Know What You Already Have

Chances are, you already have some content out there by the time you’re reading this article. What kind of content is it? Start by doing a thorough evaluation, so you can take steps towards improvement.

These are the questions to answer:

  • Are your blog posts, social media posts, and all other publications written in the voice of your brand?
  • Are they written for a particular target audience?
  • Are you already getting good results from a particular type of content?
  • How many likes, shares, and comments does an average post get? How many would you want to get?
  • Are your posts unique when you compare them to the content that your competitors publish?
  • Do they offer practical solutions to particular issues that your audience faces?

When you analyze your published content through these questions, you’ll figure out what it misses and what aspects you should keep.

2. Make a Content Marketing Plan

After evaluating your published content, it’s time to plan the new steps.

Remember the main rules of content writing:

  • Your posts must convey the brand’s voice
  • They should be focused towards a target reader
  • They must be unique
  • They must deliver solutions and value

If you analyze a competitor who’s successful with their content marketing, you’ll see how they meet all those standards.

When planning your content calendar, you want to achieve the same goal, but you’ll do it through unique content. You can look through school essay topics ideas to get new ideas. A blog post is not much different from an essay. It needs a thesis statement in the beginning, arguments that prove that thesis, and a conclusion with a solution.

3. Hire Writers

How many blog posts, landing pages, guest posts, and social media posts do you publish per week? If you want to share different types of content, you’ll have to write something every single day.

Can you cope with such a challenge?

Let’s face it: when you run a small business, you can’t afford to spend at least two hours writing every day. Do you know what successful business owners do? They get dissertation help from professional writers. Writing agencies will pair you with a writer educated in the niche of your business. They will take your content marketing calendar, and they will develop content based on it.

You can also consult your writers when developing the content calendar. They can help with audience analysis.

4. Measure the Results

You are not measuring the number of posts you publish on a weekly or monthly basis. You’re not measuring likes, shares and comments for the sake of reaching higher numbers. What you need to measure is the return of investment.

You can evaluate the success of your marketing campaign when you pay attention to the leads, sales, onsite engagement, web traffic, and social media engagement factors.

It’s not easy, so most small business owners hire marketing agencies to help them with this aspect. But hey; you can make an attempt and rest assured that you’ll be getting better with practice.

Deliver What Your Audience Wants

Essentially, that’s the main rule for successful content marketing.

You won’t write content just for the sake of publishing something. You’ll do it because your target audience needs solutions that you can provide.

Everything will seem complicated at first. After the first report, you’ll realize that you know what you’re doing. The experience will teach you.

3 Cybersecurity Tips for Entrepreneurs

In 2017, a number of 24.089 records were compromised based on the average data breach records. This cost businesses over $3.62 million in a single year. At this point, it is believed that one in four online businesses can expect a data breach at some point of their existence on the online market.

Cyber security is a huge concern of people who use technology. It has received a lot of press in the past few years, which results in continuous updates and changes that aim to reduce, if not eliminate, cybercrime on the Internet. As a person who has an online business, you need not only learn what is cyber security, but also learn how to protect your online business from criminals.

Seeing how the numbers above are only expected to grow, there are some things you must do to protect your business from cyber-attacks.

1. Make Good Use of Cloud Storage

Did you know that 43% of all cyber-attacks occur on small businesses and startups? This means that, even if you’re an entrepreneur at a small business, your data is still at risk. Thanks to clouds, you can now keep your data safe from breaches and incidental losses.

However, remember that clouds aren’t always are completely safe. You’re still at risk when you store your data in a cloud format. Some of the more popular cloud options like Google Drive and Dropbox do their best to secure your content. But, no matter how hard a cloud server plants cyber security into their products, you are still vulnerable.

Therefore, you should choose the safest cloud you can find, but also provide an extra layer of encryption to protect your data. To keep it secure, you need to use various encryption SSL systems and tools. This doesn’t make a cloud service bad, but it makes you a responsible and cautious entrepreneur. Think of it this way – it is like when you order assignment help in Sydney from the most popular company, but still use a plagiarism checker to make absolutely sure of the originality.

2. Always Use Strong Passwords

A password can determine whether a cyber-criminal accesses your data or not. It’s the part of the security keychain that’s most commonly the reason for breaches. Therefore, you need to make sure that you have the most secure password on all your systems, data, e-mails, and even profiles on websites.

Your cyber security plan must include utilization of stronger passwords with complex order and more characters. Thankfully, there are plenty of tools and apps that can help you pick the best password.

3. Require Multi-Factor Authentication

To make it even harder for attackers to use your business data, require multi-factor authentication to keep your accounts protected. You can combine passwords, make use of your hardware and smartphone, and even use your fingerprint or face recognition to unlock an account.

The face recognition feature is currently under debate when it comes to security. It is really handy, yes, but a single picture of your face can unlock the account. However, taking into consideration that most cyber criminals don’t know what you look like but are only interested in business data, you can definitely consider it as one of the authentication methods.

Conclusion

Technology has been one of the best and most effective changes in the business world. However, all great things come with their own set of risks, which in this case, is cybercrime. As an entrepreneur, it is your obligation and job to keep the business data safe and confidential. Therefore, it is time to make some changes to implement a safer and stronger cyber security strategy that will give your business a better change to thrive and survive.