A Brief Guide on Optimizing your Product Page SEO on Amazon

When users search for a specific product, listings don’t appear magically in a random manner with vendors hoping their product will be picked. You need to work hard on your product page and ensure that the SEO is fully optimized. Just like Google, Amazon is going to use an algorithm that will pick up on cues that are strengthened using SEO.

So before you spend money on an Amazon SEO consultant, you might want to follow some of the tips given below to see if it makes a difference. If nothing, this guide will help you reach the basic standard that any quality vendor would implement in their listings.

Keyword Research

Before listing your product, carry out some research on keywords depending on your target audience and the type of product you want to list. Focus on long-tailed keywords and keep your research consumer-focused rather than having a generalized viewpoint. Even though your research will be focused on the viewpoint, you need to be as vast as possible with your coverage because even one missed keyword can make all the difference in the world.

Be Smart with your Content

Now that you’ve got all your keywords figured out, you need to be smart when it comes to usage. First and foremost, make sure that you aren’t pasting all the relevant keywords wherever you can find some space. You need to be organic with their usage and keep the flow of information consistent and intact throughout the page. Even if you have every keyword possible included in your content, if the information doesn’t follow a format and comes off as forced, the search algorithms will ignore the content and your page’s ranking is going to suffer. Your keywords need to be integrated into the information of the product rather than the other way around.

When it comes to images, use high-resolution HD images with a zoom enhance function if possible. This improves the buyer usability experience on the page and by extension the Amazon website. The better the user experience, the better your page will rank as this is one aspect that the search engine algorithm also follows.

Be Consistent with the Formatting of your Text

Whatever font, size, and tone you might choose for the text on your page, you need to ensure that it remains consistent throughout its entirety. The inconsistency leads to bad overall user experience and is likely to impact your SEO rating.

Present information in an organized manner and use bullets for different aspects of information. Your font type and size should be the same throughout the description and you need to check on spelling and grammar as these small errors can also have a significant impact on your page rating.

Amazon Guidelines

It also helps if you read the Amazon guidelines. These aren’t just rules that vendors are supposed to follow, but rather a format which helps Amazon organize all its listings and makes it easier to display them to the buyer. 

Trendiest Ways of Food services Using Digital Marketing

In this age of digitalization, being an owner of any foodservice, you must invest an amount of thought about an excellent online appearance of your business to reach more and more people, besides having an offline brick and mortar appearance. With the coming of social media networks, e-commerce websites, and mobile devices, getting your foodservice noticed depends a lot on the online recommendation, customer ratings, reviews, pictures of your restaurant with a pleasant ambiance, etc. 

Nowadays, several successful bakeries and start-up food services use the modern platform of digital marketing very skillfully to grow faster by applying tactics like amazing visual content, loyalty programs, geo-targeted ads, and other online branded business identities. 

Here, in this article, we will be helping you with such enormous business ideas to land your food business strongly in an online platform.

1. Create a food blog:

Make an interesting food blog with lots of information, engaging stories, pictures of food, etc. You also need to update your page regularly and keep your page up to date show up in the desired place of the search engine results and drive a lot of traffic for your website. 

Also updating interesting things regularly will turn your searchers into the regular visitor of your page and the visitors into constant customers. For example, Ceres PR is one of the best Food PR agencies in the UK who post amazing blogs over many intriguing topics on their page to stay in good attention of the search engines. 

2. Share engaging posts on social media:

You should know the procedure of paid traffic driven to your blog by successfully using advertising campaigns through social media platforms like Instagram, Facebook. In this process, you need to invest a little bit of money, but it is definitely worth it. When considering the huge number of audiences you can be connected with, the amount of buzz you can create with your next food content launch. 

3. Approach other bloggers to promote your business:

Find out some other bloggers who provide food services like you or other services and ask them to promote your page. Before choosing any ensure that the audiences of those blogs are the consumers that you are trying to reach. 

Today, one of the most widely used and successful strategies of digital marketing for food products is to collaborate with food bloggers and ask them to promote your food business.

4. Arrange engaging things like live videos, online contests, and events:

To get more and more engaging audience for your page, you need to really interact with people through social media. You can host an open-house event, food tasting, or even a new dish launching at your restaurant. 

The easiest and useful way to broaden your exposure to the viewers is by running contests that demand your audience to engage with your social media appearance also you can arrange some exciting gifts. Another useful idea would be to promote your service through videos made with the past reviews you have achieved.

Conclusion

So, in this article, we have tried to write down some beneficial tips for you to stand out with your foodservice. We hope it will be helpful for you.

Steps Freelancers Should Take To Set Up Their Own Business

In today’s hectic schedules people find it tough to maintain a perfect working job and look for easier alternatives. Setting up a freelancing business is a step that most such people take so that they get the flexibility of working at their own pace. However, doing so requires a lot of effort and patience in the initial years and here we share with you steps that freelancers should take to set up their own business.

Define the Goals 

First and foremost you need to find out what goals you want to achieve by setting up this business. Is it that you want to make money or you are just starting the business to a network? Whatever kind of goal-long term or short term you have to take care that you are clear enough about it. You would also need to find what niche you want to make your career in. Are you interested in writing, designing or software development? The choice of the stream would pave the way for your prospects.

Invoicing

Obviously, you would not be working for free and the payment needs to be prompt. If you are looking for a long term work then prepare an invoice format that you would want all your clients to fill. The invoice should have all the details of the work you have done along with the payment you should receive. Alongside you may also need to set clear payment terms about the frequency of payment and any late charges that you impose in case of a delay. 

Finding the Right Clients 

Next up you need to find out places where you can find clients which would be profitable for you. Normally there are many job boards that can give you a breakthrough. However, it is not necessary that all the job boards would have trustworthy clients pertaining to your field. You may have to look around and figure out which ones are the best places to invest your energy in. Don’t make the mistake of dabbling into all kinds of industries at one shot. Instead, keep it limited to just 2-3 niches where you feel you can derive the maximum benefit.

Price Setting

Next, you would have to set a particular price for the work you are offering. When such a situation arises you must first find out what the average rate for this kind of service is. If you charge more than what the existing rate is then you should have a solid reason behind doing so. Until you are set perfectly in the business you may have to compromise on your rate but later on, you need to maintain a fixed stand. 

Conclusion

If you are deciding to foray into the freelancing field be prepared for disappointment and successes as well. By following the above tips though you should be able to make good money within a few months of starting. Expect some harsh work in the beginning though things should simplify in a year or two. Keep your horizons opened and set payment terms clear before any deal to avoid any confusion later.

3 Digital Advertising Techniques You Should Consider

Are you looking for new ways to advertise your business? It may be that you want to promote a specific product, re-brand or reach a new audience,  and to do this, you will need effective advertising tools. When deciding on your advertising strategy, you should consider the different types of digital marketing you could use, as this is the most effective way to promote your business, engage with your target audience and boost your sales. Take a look at these popular digital advertising tools, which will help your business create an online profile to be proud of.

Virtual Reality

One of the most forward-thinking tools is virtual reality technology, which is designed to create situations which feel entirely realistic for the user. While this is a fairly new advertising tool, it has been beneficial for a variety of industries. This includes the property sector, with companies like RW Invest using it to market their off-plan buy to let properties. Potential investors can plug into their VR devices to discover what the final product will look before they make any investment commitments.

Car companies, like Renault, also use VR technology as an alternative to test drives, which has resulted in a massive boost in car sales. This is also a cost-efficient and timely way of advertising their car models, as it avoids any car handling errors and enables staff to make immediate sales on the day.

Social Media

Arguably the most effective marketing tool is social media advertising, as it allows businesses to connect directly to customers. The majority of companies utilize social media to advertise products, communicate with customers, collect data and more. By using social media, companies can cut costs massively, and although some elements involve payment, there are many ways you can promote your business for free on sites like Facebook, Instagram and Twitter.

Businesses have an unlimited amount of options when advertising on social media, although you need to make sure that you choose the right tools for your sector. Many industries have found success on Instagram, which is the fastest growing social media platform in 2019. The Instagram Stories tool has been especially effective, with spend statistics showing that the overall amount spent on this type of advertising has doubled by 18%. Stories ads are excellent for one-off promotions, as the advert will only last for 24 hours, so it forces customers to act fast, helping them make quick sales.

This is due to the effectiveness of swipe up option which links straight to their site, enabling customers to purchase their products in one or two clicks.

Email Marketing

The effectiveness of email marketing is definitely underrated, as many companies brush it aside, as it is seen as one of the most annoying types of advertising. Despite this, businesses have found great success with email marketing campaigns. This is most likely because their email campaigns feature high-quality content and uniquely connect with their target audience. 

Email marketing experts believe there are several guidelines you should follow to ensure your campaign is successful. This includes using the sender’s name in the email, which is possible when using email marketing software like MailChimp or GetResponse. You should also make sure you send out emails at prime times in the day to ensure you connect with your target audience at the right time. It is also essential that you keep content as simple as possible in order to generate clicks and potential sales. 

How To Protect Your Laptop While Traveling

There are multiple aspects to keeping a laptop safe. It does you little good to encrypt your laptop against malware if you conduct actions which leave it wide open to thieves, and vice versa. Here are a few tips to help keep your device safe and your trip relaxed.

Your laptop is probably the most expensive thing on you when you are traveling, and yet it is incredibly fragile. Few things can ruin a vacation faster than losing your laptop to theft, viruses, or other threats, especially if you are in an area on the globe where you may be unable to easily obtain a new one.

Get a New, Padded Laptop Backpack

A good laptop backpack is a major first step towards protecting your laptop from bumps, falls, water, and other damaging things. PC Magazine has a list of good backpacks, though you can check Amazon or any office or electronics store in the area.

When you are selecting a backpack, prioritize checking its padding above anything else. Also look for multiple compartments so that you can store just the laptop in a single compartment instead of squishing it alongside clothes and wires and other things. Go for functionality over style, as the only people you will end up attracting with a cool backpack are thieves. 

Note that you should try to get a backpack instead of a briefcase or messenger bag. A briefcase is a clear sign to unsavory individuals that something valuable is inside, and is easier to rip away from you than a properly secured backpack. It is also easy to carry a backpack on a long hike instead of awkwardly shifting a messenger bag from shoulder to shoulder.

Stay Alert

If you leave your laptop unattended in a public space for a minute or two to use the bathroom, you may as well kiss it goodbye. Laptops are prime candidates for thieves, whether it is for the value of the data in the laptop or for the device itself. And while you can lock your computer or even put a cable lock around it to deter thieves, your best weapon against them is constant vigilance.

 Take your laptop with you wherever you go, instead of leaving it in the hotel. But also keep it out of sight when you can. Keep it in a backpack, or cover it with a jacket. The less people know where your laptop, the less likely anything bad will happen to it.

Backup your Data

You should be regularly backing up your data already, but it is important to do a full backup right before you go on a trip. Store all of your important data on an external hard drive or in the cloud so that you do not lose any critical data on top of losing your computer. Create a log of passwords outside the computer so that anyone who gains access cannot access personal records.

Also consider backing up your data while you are on the trip itself. If you have created any documents or files on the trip, store them on a CD or USB drive in your hotel at the end of the day and put those things in a secure place.

Use a VPN instead of public Wi-Fi

Sitting in a café in some foreign land and connecting to the Internet may seem like the epitome of how globalization brings us together, but doing anything on a public Wi-Fi can be extremely dangerous. The problem is that as CSO Online describes, hackers can easily position themselves between yourself and the connection point. This gives them access to any data you send out, such as your email passwords, business data, and credit card data. Even if you are just logging into some internet forum or checking sports scores, they can use any information to deduce personal information about you. Furthermore, hackers can also send data back and infect your computer with malware.

Consequently, you should be looking to connect online as little as possible. If you are in a situation where you absolutely must connect, use a trustworthy VPN which will encrypt your data. If you are not sure what a VPN is, cooltechzone has an excellent guide on what they are and how to set one up.

Note that a VPN will not make your data completely hackproof. But the hacker will likely not want to make the effort when there are other computers sending unencrypted data. Your company should provide you with a VPN you can use when traveling abroad. Also make sure to turn wi-fi off when not using it, as the computer is still transmitting data when it is on.

Should You Leave Your Laptop at Home?

Your laptop will face numerous threats when traveling that it will never have to deal with if you leave it at home. So maybe you should not take your laptop at all.

This is especially true if you are on vacation. You are traveling to see the world and explore new sights, not stay hooked to the Internet like you are on most days. And even if you want to stay connected to some degree, Trip Savvy points out that a tablet or phone can serve just as well for someone just on vacation. The only major reason to bring a laptop along is if you may have to work when traveling.

If you really, truly, absolutely must bring a computer along, consider bringing in a cheaper laptop. Do you still have that old, slow, dying laptop lying around which you replaced with your brand new device? Take the old one instead. You may be frustrated with longer loading times, but you will not have to be looking over your shoulder all the time out of fear of losing or damaging it.