3 Digital Advertising Techniques You Should Consider

Are you looking for new ways to advertise your business? It may be that you want to promote a specific product, re-brand or reach a new audience,  and to do this, you will need effective advertising tools. When deciding on your advertising strategy, you should consider the different types of digital marketing you could use, as this is the most effective way to promote your business, engage with your target audience and boost your sales. Take a look at these popular digital advertising tools, which will help your business create an online profile to be proud of.

Virtual Reality

One of the most forward-thinking tools is virtual reality technology, which is designed to create situations which feel entirely realistic for the user. While this is a fairly new advertising tool, it has been beneficial for a variety of industries. This includes the property sector, with companies like RW Invest using it to market their off-plan buy to let properties. Potential investors can plug into their VR devices to discover what the final product will look before they make any investment commitments.

Car companies, like Renault, also use VR technology as an alternative to test drives, which has resulted in a massive boost in car sales. This is also a cost-efficient and timely way of advertising their car models, as it avoids any car handling errors and enables staff to make immediate sales on the day.

Social Media

Arguably the most effective marketing tool is social media advertising, as it allows businesses to connect directly to customers. The majority of companies utilize social media to advertise products, communicate with customers, collect data and more. By using social media, companies can cut costs massively, and although some elements involve payment, there are many ways you can promote your business for free on sites like Facebook, Instagram and Twitter.

Businesses have an unlimited amount of options when advertising on social media, although you need to make sure that you choose the right tools for your sector. Many industries have found success on Instagram, which is the fastest growing social media platform in 2019. The Instagram Stories tool has been especially effective, with spend statistics showing that the overall amount spent on this type of advertising has doubled by 18%. Stories ads are excellent for one-off promotions, as the advert will only last for 24 hours, so it forces customers to act fast, helping them make quick sales.

This is due to the effectiveness of swipe up option which links straight to their site, enabling customers to purchase their products in one or two clicks.

Email Marketing

The effectiveness of email marketing is definitely underrated, as many companies brush it aside, as it is seen as one of the most annoying types of advertising. Despite this, businesses have found great success with email marketing campaigns. This is most likely because their email campaigns feature high-quality content and uniquely connect with their target audience. 

Email marketing experts believe there are several guidelines you should follow to ensure your campaign is successful. This includes using the sender’s name in the email, which is possible when using email marketing software like MailChimp or GetResponse. You should also make sure you send out emails at prime times in the day to ensure you connect with your target audience at the right time. It is also essential that you keep content as simple as possible in order to generate clicks and potential sales. 

How To Protect Your Laptop While Traveling

There are multiple aspects to keeping a laptop safe. It does you little good to encrypt your laptop against malware if you conduct actions which leave it wide open to thieves, and vice versa. Here are a few tips to help keep your device safe and your trip relaxed.

Your laptop is probably the most expensive thing on you when you are traveling, and yet it is incredibly fragile. Few things can ruin a vacation faster than losing your laptop to theft, viruses, or other threats, especially if you are in an area on the globe where you may be unable to easily obtain a new one.

Get a New, Padded Laptop Backpack

A good laptop backpack is a major first step towards protecting your laptop from bumps, falls, water, and other damaging things. PC Magazine has a list of good backpacks, though you can check Amazon or any office or electronics store in the area.

When you are selecting a backpack, prioritize checking its padding above anything else. Also look for multiple compartments so that you can store just the laptop in a single compartment instead of squishing it alongside clothes and wires and other things. Go for functionality over style, as the only people you will end up attracting with a cool backpack are thieves. 

Note that you should try to get a backpack instead of a briefcase or messenger bag. A briefcase is a clear sign to unsavory individuals that something valuable is inside, and is easier to rip away from you than a properly secured backpack. It is also easy to carry a backpack on a long hike instead of awkwardly shifting a messenger bag from shoulder to shoulder.

Stay Alert

If you leave your laptop unattended in a public space for a minute or two to use the bathroom, you may as well kiss it goodbye. Laptops are prime candidates for thieves, whether it is for the value of the data in the laptop or for the device itself. And while you can lock your computer or even put a cable lock around it to deter thieves, your best weapon against them is constant vigilance.

 Take your laptop with you wherever you go, instead of leaving it in the hotel. But also keep it out of sight when you can. Keep it in a backpack, or cover it with a jacket. The less people know where your laptop, the less likely anything bad will happen to it.

Backup your Data

You should be regularly backing up your data already, but it is important to do a full backup right before you go on a trip. Store all of your important data on an external hard drive or in the cloud so that you do not lose any critical data on top of losing your computer. Create a log of passwords outside the computer so that anyone who gains access cannot access personal records.

Also consider backing up your data while you are on the trip itself. If you have created any documents or files on the trip, store them on a CD or USB drive in your hotel at the end of the day and put those things in a secure place.

Use a VPN instead of public Wi-Fi

Sitting in a café in some foreign land and connecting to the Internet may seem like the epitome of how globalization brings us together, but doing anything on a public Wi-Fi can be extremely dangerous. The problem is that as CSO Online describes, hackers can easily position themselves between yourself and the connection point. This gives them access to any data you send out, such as your email passwords, business data, and credit card data. Even if you are just logging into some internet forum or checking sports scores, they can use any information to deduce personal information about you. Furthermore, hackers can also send data back and infect your computer with malware.

Consequently, you should be looking to connect online as little as possible. If you are in a situation where you absolutely must connect, use a trustworthy VPN which will encrypt your data. If you are not sure what a VPN is, cooltechzone has an excellent guide on what they are and how to set one up.

Note that a VPN will not make your data completely hackproof. But the hacker will likely not want to make the effort when there are other computers sending unencrypted data. Your company should provide you with a VPN you can use when traveling abroad. Also make sure to turn wi-fi off when not using it, as the computer is still transmitting data when it is on.

Should You Leave Your Laptop at Home?

Your laptop will face numerous threats when traveling that it will never have to deal with if you leave it at home. So maybe you should not take your laptop at all.

This is especially true if you are on vacation. You are traveling to see the world and explore new sights, not stay hooked to the Internet like you are on most days. And even if you want to stay connected to some degree, Trip Savvy points out that a tablet or phone can serve just as well for someone just on vacation. The only major reason to bring a laptop along is if you may have to work when traveling.

If you really, truly, absolutely must bring a computer along, consider bringing in a cheaper laptop. Do you still have that old, slow, dying laptop lying around which you replaced with your brand new device? Take the old one instead. You may be frustrated with longer loading times, but you will not have to be looking over your shoulder all the time out of fear of losing or damaging it.