There are situations in which you need to gather information with a vast magnitude. For instance, forex exchanges have many different currencies for trade and can’t collect them manually. So, what do you do? Of course, you look for a professional solution. In this case, a professional solution is web scraping. Knowing what you need makes your research more accessible. Therefore, let’s discuss web scraping, its types, and how to use it.
What is a web scraping
Whether you need more from the site or gather bulk data, you should have some idea about web scraping. In basic terms, copy-pasting any info from any site to another source is a definition of web scraping. However, due to its functionality and the needs of internet users, we are referring to collecting a vast amount of information if we are talking about web scraping. Since doing this process manually takes eons, it is unavoidable to use web scraping services. If you are looking for an efficient solution, you should seek help from web scraping services. A lot of such services claim to be one of the best web scraping services. However, doing your research, and most importantly, knowing what your requirements are, will contribute to the time and money you will spend for such scraping services. So, how do these services work? In general, they have three steps. To meet your needs, the professionals may either use previously created scraper or develop a new one. Then, that scraper gathers data from the source website, be it a new one or the ready one. Depending on the amount of data to scrap, it takes some time to collect all the data. The final step is delivering to the user result in file formats like Excel, JSON, CSV, or any other type.
Web scraping types
It is not easy to generalize all of the web scraping services. However, for the sake of simplicity, we can talk about a couple of web scraping types.
Some sites are already known to have vast amounts of data. Be that Amazon, Alibaba, IMDB, stock exchange markets, or Craigslist. The entrepreneurs are continuously interested in what products are sold most and what their prices are. The experienced developers are aware of this and already have scrapers that successfully isolate data according to client requests. That is, they already have a working scraper, and customers can use it accordingly.
Web scrapers are not available only as independent software. There are browser extensions that can harvest data from the websites. Those browsers have their advantages as well. You install them on your browser, most probably Chrome or Firefox. Another advantage is that they are simple to run. When it comes to the downside, they don’t offer advanced features as they are not built to meet all of the needs. Also, not all internet browsers may have such scrapers. For instance, you may have a hard time scraping extensions if your favorite browser is Safari.
Cloud-based web scrapers
One of the popular solutions. If you use a cloud solution, you are going to have the most significant advantage. You don’t have to install any software or extension. Your PC will not “sweat” to scrap all the data. You can order from the site and get the desired result in a short time. MyDataProvider offers such solutions. Just organize your needs, contact us, and get results that will please you.
Web scraping use-cases
Even though only some of the usages of web scraping were mentioned before, its usage is very diversified. In particular, we can use scrapers to get the stock prices, any other financial data, market research for the products, learn geographics, ages, and any additional demographic info on social media, monitoring news, etc. It seems like only professionals may need web scrapers. However, this is not the case. An average user can use simple scraping tools to get info from the cinema about the movies they screen and their screening times. As simple as that.
What is Web Scraping was last modified: October 5th, 2020 by Roy Emmerson
Whether you’re launching a startup or already have an established business, a strong online presence is a must. Just relying on word on mouth alone isn’t enough.
More than half of shoppers say they use Google to discover brands. The data points to the importance of a digital marketing strategy.
If your target audience can’t find your business online, your competitors will happily grab those sales. So how can you attract prospects and bring in more sales?
The answer is with content marketing. Not sure what that is or what it entails? Don’t worry — we’re about to take an in-depth look at what content marketing is and how to get started.
What is Content Marketing?
Content marketing is the process of creating and distributing engaging content. The goal is to attract prospects to your site and convert them into customers.
The average consumer today is constantly bombarded with ads. Content marketing is effective because it doesn’t take this aggressive approach.
Creating engaging content means you’re attracting prospects to your site and helping them address their issues. That in turn can help you establish credibility and build trust with your audience.
Publishing content on multiple channels can increase your reach. But as a small business, you may have a limited marketing budget. The good news is that content marketing is highly scalable, so you can start small and gradually ramp up your efforts.
Now let’s look at how to grow your small business with content marketing.
1. Define Your Content Marketing Goals
Content marketing is most effective when you have clearly defined goals. These should be specific, measurable, attainable, relevant, and timely. In other words, use the SMART goal setting methodology to bring structure to your marketing objectives.
For example, simply saying you want to increase traffic is too vague. A better goal could be increasing search traffic by 10% within the next three months. A goal like this makes it easier for you to measure your progress and pivot as necessary.
2. Identify Your Target Audience
Identifying your target audience is key to developing and implementing an effective content marketing strategy. If your content doesn’t resonate with your audience, they’ll likely move on and take their purchase elsewhere.
Start by creating a buyer persona — a profile that depicts your target customer based on market research. A buyer persona includes details like background, demographics, behaviors, motivations, and goals.
Collect data about your audience using platforms like Google Analytics. You can take your research even further by surveying your existing customer base.
Developing a buyer persona may take some time. But it allows you to get a clearer sense of who your audience is, and create more effective content.
3. Decide on Content Types
The next step is to think about the types of content you’ll create. Publishing blog posts is a good place to start. This type of content is relatively easy to produce and it gives you the opportunity to share your expertise.
You can also use guest blogging to build backlinks and increase your Domain Authority. Guest blogging is when you publish content on other sites. It can drive referral traffic to your site and help you build a quality backlink in the process.
Other types of content you can create include ebooks, infographics, videos, webinars, and more. Revisit your content marketing goals to help you decide on which formats to focus your attention on.
4. Select Your Marketing Channels
Publishing content on your site is a great way to establish your business as a go-to resource for helpful information. But you’ll be severely limiting your reach if you rely solely on your site.
Social media is one such marketing channel you don’t want to overlook. With an estimated 3.6 billion people on social media, there’s a good chance your audience is on platforms like Facebook and Twitter.
Be strategic about which channels you market on. For example, Twitter may be a popular social platform, but is it where your audience is on?
Refer back to your research on your target audience. What channels do they actively use? This is important because those are the channels you’ll want to focus your efforts on.
5. Create a Content Calendar
Content marketing takes ongoing effort to be successful. You can’t simply publish one blog post and expect traffic to suddenly flood your site. At the same time, it can be overwhelming to keep track of everything.
A content calendar is a document that outlines upcoming content for the coming weeks and months. It details everything from the types of content you’ll create to when and where you’ll publish it.
Using a content calendar is a great way to keep all your content organized. Instead of starting from scratch every day, you can simply refer to the calendar and get started.
6. Incorporate SEO
SEO or search engine optimization is the process of optimizing your site with the goal of ranking higher in the search results. There are two aspects of SEO: On-page and off-page.
On-page SEO refers to optimizing individual aspects of a page like titles, headers, meta descriptions, and the content itself for certain keywords. Optimizing on-page factors helps search engines understand what a page is about.
This LastPass review is a good example of a well-optimized page. It includes the target keywords in the title and it’s broken down into sections that are easy to read.
As you optimize your pages for SEO, always focus on your visitors. Spamming your content with keywords doesn’t work, and may incur a ranking penalty. Be sure to use a grammar checker before you publish to make sure that your content still flows well after optimization.
With off-page SEO you’ll focus on external signals like backlinks, which are a major ranking signal. Google sees links from other sites as a vote of confidence. Building backlinks to your pages can improve your overall rankings.
7. Scale With a Content Team
There’s only so much you can do on your own. Eventually, you should consider building a content team to scale your content efforts.
Use platforms like Upwork to find talented writers and editors who can implement your content marketing strategy. You can use Google Docs to write your content and automate with Wordable to automatically upload to WordPress.
Content marketing is a key strategy that can raise brand awareness and establish your business as an industry authority. It can also help you turn more visitors into customers. Implement the tips laid out here to grow your business with content marketing.
How to Grow Your Small Business With Content Marketing was last modified: August 8th, 2020 by Hann Wang
If we started naming all marketing options that a small
business has, we’d end up with a pretty long list.
Facebook, Instagram, Twitter, and Pinterest are
mandatory. Each business also has a website, and most have a blog, too. Email
marketing is still a valid practice. Many small businesses engage in local
marketing practices. They print out brochures, publish radio commercials, and
promote themselves through billboards.
There is one thing that connects all these practices: content.
Great content will drive traffic to your website. It’s what makes the difference in clicks, likes,
conversions, and everything else that defines the results of your campaign.
In Keap’s 2020 Small Business Marketing Trends Report, only 13% of the respondents said that distributing content was an
important goal when using social media to market their business. At the same
time, 43.6% of the respondents said that they didn’t know if their marketing
efforts were effective.
Maybe that’s the trick. Small business owners need to
focus more on distributing content, so they would see better results from their
Guide on Content Writing for Small Businesses in 2020
1. Know What You Already Have
Chances are, you already have some content out there by
the time you’re reading this article. What kind of content is it? Start by
doing a thorough evaluation, so you can take steps towards improvement.
These are the questions to answer:
Are your blog posts, social media posts, and all other
publications written in the voice of your brand?
Are they written for a particular target audience?
Are you already getting good results from a particular
type of content?
How many likes, shares, and comments does an average post
get? How many would you want to get?
Are your posts unique when you compare them to the
content that your competitors publish?
Do they offer practical solutions to particular issues
that your audience faces?
When you analyze your published content through these
questions, you’ll figure out what it misses and what aspects you should keep.
2. Make a Content Marketing Plan
After evaluating your published content, it’s time to
plan the new steps.
Remember the main rules of content writing:
Your posts must convey the brand’s voice
They should be focused towards a target reader
They must be unique
They must deliver solutions and value
If you analyze a competitor who’s successful with their
content marketing, you’ll see how they meet all those standards.
When planning your content calendar, you want to achieve
the same goal, but you’ll do it through unique content. You can look through school essay topics ideas to get new ideas.
A blog post is not much different from an essay. It needs a thesis statement in
the beginning, arguments that prove that thesis, and a conclusion with a
3. Hire Writers
How many blog posts, landing pages, guest posts, and
social media posts do you publish per week? If you want to share different
types of content, you’ll have to write something every single day.
Can you cope with such a challenge?
Let’s face it: when you run a small business, you can’t afford to spend at least two hours writing every day. Do you know what successful business owners do? They get dissertation help from professional writers. Writing agencies will pair you with a writer educated in the niche of your business. They will take your content marketing calendar, and they will develop content based on it.
You can also
consult your writers when developing the content calendar. They can help with audience analysis.
4. Measure the Results
You are not measuring the number of posts you publish on
a weekly or monthly basis. You’re not measuring likes, shares and comments for
the sake of reaching higher numbers. What you need to measure is the return of investment.
You can evaluate the success of your marketing campaign
when you pay attention to the leads, sales, onsite engagement, web traffic, and
social media engagement factors.
It’s not easy, so most small business owners hire
marketing agencies to help them with this aspect. But hey; you can make an
attempt and rest assured that you’ll be getting better with practice.
Deliver What Your Audience Wants
Essentially, that’s the main rule for successful content
You won’t write content just for the sake of publishing
something. You’ll do it because your target audience needs solutions that you
Everything will seem complicated at first. After the
first report, you’ll realize that you know what you’re doing. The experience
will teach you.
Content Writing Guide for Small Businesses in 2020 was last modified: April 3rd, 2020 by Bobbi Sanchez
communication can also help small businesses build relationships with customers
as well as clients and potential partners. Writing is one of the most common
and effective means of communication employed by businesses. Writing skills are
paramount for anyone with a small business with goals of growing the business
and building relationships. Estimates put 30% of business work being
accomplished through the use of writing communications. This makes the need for
tactful business writing very essential in the business world, and for
achieving the goals set by the business. Be it report writing, proverbs and quotes writing, appointment
confirmation emails, website publications, compare
and contrast essays, SEO article writing or copywriting, business writing
skills should be honed by the continued practice of writing skills. Small
businesses can also outsource their writing needs, to professionals to write
business communications for small businesses. Should the small business desire
to keep all business writing in-house, there are writing tools that can be used
to help tailor business writing to the desired language, the proper writing formats and
make edits that will polish grammar and sentence structure to give the piece of
writing a professional look and feel.
is one of the most popular writing tools that exist and it’s a multipurpose
tool meaning it offers you more than one solution for your writing needs. There
are essentially two versions of Grammarly available for businesses; the free
version which offers very basic writing solutions, and the premium version
which has a variety of writing solutions that comes at a fee of about $140 per
year. Grammarly is effective in assessing grammar and punctuation errors like
comma splices, fragments, run-on sentences among others. It is also useful for
checking every word in a piece of writing for spelling errors and offers what
is considered “near-human” suggestions and tips on the writing style and sentence
structure. It can also be used to scan a document and identify cases of
plagiarism and similarities with other published works. Grammarly offers not
more than just grammar and spelling mistake corrections, but also offers
detailed writing enhancements that focus on the clarity, conciseness and the
tone of the document and can be installed as an extension of web browsers and
other writing tools like Microsoft Word free of charge. It is a very useful
tool for small businesses that run a blog, for the business involved in content
marketing and copywriting and for business tasks like drafting reports, narrative
essays, presentations and business emails.
Word is essentially the most used office software that offers a variety of
writing tools for all purposes of writing needs. It is a sophisticated word
processing program that allows people to create documents with a variety of
fonts and offers a lot of formatting options. Microsoft Word is very useful
when one needs to write a long document with many sections. MS Word is part of
suite software and tools that are used by businesses like PowerPoint
presentations and Excel spreadsheets, with the full collection of the Microsoft
software being inclusive of a lot of writing and editing tools. Modern MS Word
is integrated with online features, which can allow for online storage of
documents and increased versatility with other related programs. MS Word
provides formatting options like APA
outlines for creating automatically formatted documents. Other formatting
options provided by MS Word include MLA and Chicago format outlines.
Canva is a useful tool for illustrating content pints, breaking up text walls and working as an image creation tool. Creating and placing images is important to business writing, especially for business blogs, copywriting and business presentations. Images help make business content attractive, and when someone looks at the content on a website, a wall of words without appealing images can be intimidating to readers. Canva allows you to select an image from a variety of options, and with hundreds of templates, backgrounds, and icons, customize the image and the content to your liking.
keyword planner allows you to choose and insert the most applicable keywords in
a document. Keywords are important to content writing, especially for SEO
writing, as without them search engines will not know how to categorize a
website for SEO. If the business website or copywriting content is not indexed
well by search engines, then finding it will be difficult among all the content
that is available on the internet. Keyword Planner is a Google keyword research
tool that is applicable for website content or content for social media
campaigns. The tool allows you, as a business contracted to do social media
campaigns, to enter a topic, industry or website which will give you a
selection of keywords that are organized by subject, popularity, and level of
competition, and the most appropriate keyword for the particular business
writing needs to be chosen from the available selection.
Docs is an online document processor that works well as a writing tool for
businesses. The tool has collaboration and organizational features that help
you as a small business owner or copywriter to draft a copy of your intended
content and share it with editors and friends for comments. The tool allows you
to store the documents on Google Drive, which allows you to access the content
anywhere for review and editing purposes. As a copywriter and small business
owner who has to stay on top of business projects, Google Docs can help in this
Useful Writing Tools for Small Businesses was last modified: February 4th, 2020 by Paul Bates
Whether you want
a website for personal or business purposes, WordPress is a great option. Using
WordPress themes and plugins, even a novice can set up a stylish,
Before starting with WordPress, you need to choose a web host.
Finding the Right Hosting Provider
Before setting up a WordPress website, select a hosting provider.
You must find a reputable company that offers a feature-rich plan within your
budget. Before you check out potential hosting providers, think about what you
need from hosting and make a list. It’ll make it easier to compare similar
If you’re not sure what you’re looking for, here are a few essential
features to consider:
A free domain name
An SSL certificate
Adequate data storage
One of the popular control panels
WordPress as a quick, or one-click, install
When you have your list,
consult one or two popular web hosting review sites and see who they recommend.
Below is a list of popular web hosts who have easy WordPress installation:
Check out web host websites
before making a final decision. You don’t want any hidden surprises. It’s often
difficult and costly getting out of a contract. Once you have hosting, it’s
time to create your WordPress website. Begin by choosing a theme.
Selecting Your Ideal Website
Creating a website with WordPress is simple. Most of the tasks required are click-and-drag. There are thousands of website themes available from within WordPress (in the repository). Many are free or low-cost. If you’re not comfortable doing this yourself or want a unique design, you may want to consider hiring a website designer to help build your website.
Whatever your requirements,
there are themes for every situation. Your website has to look good, but there
are other considerations. Ask yourself:
Is your theme regularly updated?
Will it work on mobile devices?
Is the template optimized for speed?
If you struggle to find a
suitable theme in the repository, check out some websites that specialize in
WordPress themes. Or you can hire somebody to create one (or design it
yourself, if you have the skills). Below are some websites that offer WordPress
After choosing a WordPress theme, it’s time to install it and set it up. WordPress makes this painless, even for someone unfamiliar with website development. Following this, it’s time to optimize your website. You can do this with some WordPress plugins.
Use Plugins to Enhance Your Website
your WordPress website and add functionality. If you want to add a feature to
your site, there will be a plugin. The easiest way to find and install a plugin
is from the WordPress back-end (called the Dashboard). You will see a Plugin
section, and that has a plugin search. Once you find what you want, it’s a
simple matter of clicking the install button.
If you can’t find the right
plugin in WordPress, you can find free and paid plugins on third-party
websites, but these may need manual installation. Only select reputable
plugins. WordPress should inform you if a plugin is affecting how your site
performs. If you notice an issue and receive no warnings, disable one plugin at
a time and see if you can diagnose the problem.
Here are a few plugins you may find interesting.
Contact Form 7 or WP Forms – Add forms to a web page
UpdraftPlus – perform WordPress back-ups
WooCommerce – set up an ecommerce store
Constant Contact and OptinMonster – help with email marketing
Beaver Builder or Divi Plugin – add additional drag-and-drop functions to web design
MemberPress – create online communities and membership sites
Shared Counts – a social media plugin
WPML – make your site multilingual
ImageInject – adds free license images (from Flickr) to your content
Now let’s discuss the specifics of how to optimize WordPress with
Speed Up Your Website
Simple issues can
hamper the page load speed of a
website, such as image sizes or large data uploads.
Search engines and visitors prefer websites that load without delay. There are
on-site optimizations you can do, but why not use a handy plugin tailored to
speed up your website?
If no one can find your
website, it negates all the work you’ve done on design and performance. Search
engines need to index your site and crawl its pages. A robots.txt file helps
them to do so. WordPress creates one during install, but you can improve on
that using a plugin.
Better Robots.txt or Virtual Robots.txt – give better control and help optimize a robots.txt file.
You can improve how search
engines crawl your site by using a plugin to create an XML sitemap.
Google XML Sitemaps
When they crawl your website,
search engines assess factors that will affect its placement on a search engine
results page (SERP). You want your WordPress site to be high on page one. You
can help by ensuring your website has
good SEO(search engine optimization). Save yourself time
and effort and use a plugin.
Improve the Links
Links are an integral part of
the online experience. Search engines and visitors use them to navigate to and
through a website. You can improve how your website performs by monitoring your
external and internal links.
Only link to relevant websites.
Your internal linking has to be logical and thorough.
Check your links work. Do they go where they point?
If you move a page, set up a redirect for the old URL.
These two plugins help to optimize link architecture.
Pretty Links Pro
SEO Internal Links
Tighten Up Security
Websites get hacked.
WordPress sites are no exception. You have anti-virus on your home computer, so
why not add one to your website? A web host will have security on their end, so
should you. Add some additional defense with a plugin:
If you’re using WordPress as a blog and have not disabled comments, you
could get spam.
There are plugins to stop your comments from being abused.
Analyze Website Performance
When upgrading the speed and
performance of a website, you must make sure the optimizations and enhancements
are working. You can perform manual checks, such as opening your website from a
search engine or clicking through its pages. An in-depth analysis of website
performance is preferable, and for this, you need one of the analytic plugins.
Google Analytics Dashboard for WP
Don’t Underestimate Content
We shouldn’t ignore the
impact of content when discussing website performance. You can check and
improve content, as with any other part of a website. Content is of immense
importance to web users and search engines, and affects website reputation,
popularity, and search rank
You can optimize the images
and links within content, but how about actual written material? There are
plugins to help improve the quality of textual content (in terms of readability
and engagement). For example, the Word Stat plugin highlights:
Content that is too difficult for readers to understand
Posts that are too short
Too many keywords in a post
The 20 most used keywords on the website
Word count of different content
Keep Everything Up-To-Date
For your website to run smoothly and in sync with web browsers and devices, it’s crucial to use the latest version of WordPress and its plugins. Install updates, when available, to help your WordPress remain bug-free. If you find that a plugin becomes unsupported, stops working or develops issues after a WordPress update, search for an update. If none is available, remove the offending plugin and look for a substitute.
Don’t Go Overboard
Plugin fever is real. You go
crazy and install every plugin you come across. Please show some restraint.
Some plugins are more resource-hungry than others, and too many can
slow yourwebsite to a
crawl or cause unexpected glitches. First, install
plugins that enhance website performance. Then add others one at a time. If there are no
issues, install your next plugin
Give Your Website a Plugin Boost
Taking the time to choose the
right web host and WordPress theme gives you a running start on developing a
high-performance website. Smart plugin selection will help your WordPress
sprint to the finish line. There are many great plugins available to help you
build your perfect site. Do the research, then experiment, and analyze. Try to
Creating a WordPress Website: Using Plugins to Increase Performance was last modified: November 30th, 2019 by Justin Smith
One of the most challenging
factors of starting a new business is the high level of competition, limited
budget and lack of experience. All three factors can lead your business to go
down the line and eventually shut down before you actually hit the break-even
point. However, we can help you change that with a few steps that we have saved
in our playbook. All you have to do is utilize the following path and witness
your B2B startup survive in this competitive modern B2B environment.
1. Finalize Your Product or Service
The first question that you
should ask yourself while planning on starting your new B2B company is what
you’re going to sell. There are millions of products and services you can
choose to work on. However, your final decision should always be considering
your current geo-location, budget and area of expertise. Once you have
finalized the product or service you plan on selling, you can move forward with
other factors of starting your new venture.
2. Come up With an Attractive Brand Name
Your goods and services will
always be recognized by the brand name you choose to market. The name of your
business or brand plays a significant role in your organization. You could go
for something short and easy to remember, or if you are confident that your
marketing strategies will help you survive, then you can even use your own name
to launch your new business. However, considering the rising level of
competition between B2B companies, we advise that you introduce a brand name
that is both unique and catchy. If you can make your brand name to be
remembered by all those that see your promotional activity, no one can stop you
from reaching your next milestone.
3. Identify Your Target Audience
Though this may not seem like
an important step, yet knowing your audience is essential to make sure your
marketing efforts aren’t wasted. Once your brand name and products are
identified, you have to determine which sector of the population you plan on
reaching out to. If you are a toy manufacturer, you’ll be on the hunt for local
and international wholesalers that sell toys. Or you can even attract leading
supermarkets that have the potential to sell your products to the final
consumer rapidly. On the other hand, if you are starting an organization that
offers financial services and products like, insurance, bonds, or consultancy,
then you’d have to look for both businessmen and individuals who are interested
in investing their money.
Without knowing your audience,
it might become a challenge for you to choose the right
marketing technique and set the ideal budget for this purpose. Also, if you
plan on focusing on social media marketing, then targeting an audience can save
you both time and money in generating high-quality leads.
4. Manage Your Budget
Before initiating any sort of
promotional activity, you have to determine the budget. Budgeting is a crucial
step that all startups have to focus on. Once you are aware of how much and
when you can spend what amount of money on promoting your brand and products,
you can take better and smarter decisions.
5. Signup Your Business on an Online B2B Marketplace
One of the fastest and most
reliable way of becoming a recognized business virtually is by merely joining a
Chinese B2B platform or any reputable
international marketplace for businesses. A B2B marketplace is an online
platform that features international B2B companies that belong to various
industries. Once you get listed on a B2B directory, you’ll eventually be seen by
other buyers that belong to the same industry. Also, you can even use this
directory to connect with your next lifetime client.
Apart from that, many leading
B2B portals even offer additional digital services to help you become a
competitive online brand. From creating your website to get it ranked and
generating leads, all can be provided to you by such B2B marketplaces.
Therefore, we believe such a platform is the perfect opportunity a B2B startup
needs to survive in the B2B environment.
6. Choose the Best Marketing Strategy
Last but not least, you need to
choose a marketing strategy that will help you generate leads and achieve
business growth. This step is mentioned at the end, as without the above-mentioned
plans; you can’t initiate your marketing campaign. Once you are done finalizing
your product and brand, know your audience and budget, you can choose a
relevant marketing strategy to kick start your promotional activity.
You can either go for
traditional marketing or digital marketing strategies. Your choice will
strongly depend on your product, audience and budget.
Starting a B2B venture is no
walk in the park. It can take years to eventually make enough to survive in
this competitive market. However, with the right plan and resources, you can finally
manage to succeed and set up a profit-making business. Follow all the steps
mentioned above, so that you can prepare your venture to tackle all hurdles and
survive this journey.
6 Steps Every New B2B Venture Should Adopt for Success in 2020 was last modified: November 28th, 2019 by Harvey Edward
When users search for a specific product, listings don’t appear magically in a random manner with vendors hoping their product will be picked. You need to work hard on your product page and ensure that the SEO is fully optimized. Just like Google, Amazon is going to use an algorithm that will pick up on cues that are strengthened using SEO.
So before you spend money on an Amazon SEO consultant, you might want to follow some of the tips given below to see if it makes a difference. If nothing, this guide will help you reach the basic standard that any quality vendor would implement in their listings.
Before listing your product, carry out some research on keywords depending on your target audience and the type of product you want to list. Focus on long-tailed keywords and keep your research consumer-focused rather than having a generalized viewpoint. Even though your research will be focused on the viewpoint, you need to be as vast as possible with your coverage because even one missed keyword can make all the difference in the world.
Be Smart with your Content
Now that you’ve got all your keywords figured out, you need to be smart when it comes to usage. First and foremost, make sure that you aren’t pasting all the relevant keywords wherever you can find some space. You need to be organic with their usage and keep the flow of information consistent and intact throughout the page. Even if you have every keyword possible included in your content, if the information doesn’t follow a format and comes off as forced, the search algorithms will ignore the content and your page’s ranking is going to suffer. Your keywords need to be integrated into the information of the product rather than the other way around.
When it comes to images, use high-resolution HD images with a zoom enhance function if possible. This improves the buyer usability experience on the page and by extension the Amazon website. The better the user experience, the better your page will rank as this is one aspect that the search engine algorithm also follows.
Be Consistent with the Formatting of your Text
Whatever font, size, and tone you might choose for the text on your page, you need to ensure that it remains consistent throughout its entirety. The inconsistency leads to bad overall user experience and is likely to impact your SEO rating.
Present information in an organized manner and use bullets for different aspects of information. Your font type and size should be the same throughout the description and you need to check on spelling and grammar as these small errors can also have a significant impact on your page rating.
It also helps if you read the Amazon guidelines. These aren’t just rules that vendors are supposed to follow, but rather a format which helps Amazon organize all its listings and makes it easier to display them to the buyer.
A Brief Guide on Optimizing your Product Page SEO on Amazon was last modified: November 4th, 2019 by Parth
In this age of digitalization, being an owner of any foodservice, you must invest an amount of thought about an excellent online appearance of your business to reach more and more people, besides having an offline brick and mortar appearance. With the coming of social media networks, e-commerce websites, and mobile devices, getting your foodservice noticed depends a lot on the online recommendation, customer ratings, reviews, pictures of your restaurant with a pleasant ambiance, etc.
Nowadays, several successful bakeries and start-up food services use the modern platform of digital marketing very skillfully to grow faster by applying tactics like amazing visual content, loyalty programs, geo-targeted ads, and other online branded business identities.
Here, in this article, we will be helping you with such enormous business ideas to land your food business strongly in an online platform.
1. Create a food blog:
Make an interesting food blog with lots of information, engaging stories, pictures of food, etc. You also need to update your page regularly and keep your page up to date show up in the desired place of the search engine results and drive a lot of traffic for your website.
Also updating interesting things regularly will turn your searchers into the regular visitor of your page and the visitors into constant customers. For example, Ceres PR is one of the best Food PR agencies in the UKwho post amazing blogs over many intriguing topics on their page to stay in good attention of the search engines.
2. Share engaging posts on social media:
You should know the procedure of paid traffic driven to your blog by successfully using advertising campaigns through social media platforms like Instagram, Facebook. In this process, you need to invest a little bit of money, but it is definitely worth it. When considering the huge number of audiences you can be connected with, the amount of buzz you can create with your next food content launch.
3. Approach other bloggers to promote your business:
Find out some other bloggers who provide food services like you or other services and ask them to promote your page. Before choosing any ensure that the audiences of those blogs are the consumers that you are trying to reach.
Today, one of the most widely used and successful strategies of digital marketing for food products is to collaborate with food bloggers and ask them to promote your food business.
4. Arrange engaging things like live videos, online contests, and events:
To get more and more engaging audience for your page, you need to really interact with people through social media. You can host an open-house event, food tasting, or even a new dish launching at your restaurant.
The easiest and useful way to broaden your exposure to the viewers is by running contests that demand your audience to engage with your social media appearance also you can arrange some exciting gifts. Another useful idea would be to promote your service through videos made with the past reviews you have achieved.
So, in this article, we have tried to write down some beneficial tips for you to stand out with your foodservice. We hope it will be helpful for you.
Trendiest Ways of Food services Using Digital Marketing was last modified: October 31st, 2019 by Lyle MacLeod
In today’s hectic schedules people find it tough to maintain a perfect working job and look for easier alternatives. Setting up a freelancing business is a step that most such people take so that they get the flexibility of working at their own pace. However, doing so requires a lot of effort and patience in the initial years and here we share with you steps that freelancers should take to set up their own business.
Define the Goals
First and foremost you need to find out what goals you want to achieve by setting up this business. Is it that you want to make money or you are just starting the business to a network? Whatever kind of goal-long term or short term you have to take care that you are clear enough about it. You would also need to find what niche you want to make your career in. Are you interested in writing, designing or software development? The choice of the stream would pave the way for your prospects.
Obviously, you would not be working for free and the payment needs to be prompt. If you are looking for a long term work then prepare an invoice format that you would want all your clients to fill. The invoice should have all the details of the work you have done along with the payment you should receive. Alongside you may also need to set clear payment terms about the frequency of payment and any late charges that you impose in case of a delay.
Finding the Right Clients
Next up you need to find out places where you can find clients which would be profitable for you. Normally there are many job boards that can give you a breakthrough. However, it is not necessary that all the job boards would have trustworthy clients pertaining to your field. You may have to look around and figure out which ones are the best places to invest your energy in. Don’t make the mistake of dabbling into all kinds of industries at one shot. Instead, keep it limited to just 2-3 niches where you feel you can derive the maximum benefit.
Next, you would have to set a particular price for the work you are offering. When such a situation arises you must first find out what the average rate for this kind of service is. If you charge more than what the existing rate is then you should have a solid reason behind doing so. Until you are set perfectly in the business you may have to compromise on your rate but later on, you need to maintain a fixed stand.
If you are deciding to foray into the freelancing field be prepared for disappointment and successes as well. By following the above tips though you should be able to make good money within a few months of starting. Expect some harsh work in the beginning though things should simplify in a year or two. Keep your horizons opened and set payment terms clear before any deal to avoid any confusion later.
Steps Freelancers Should Take To Set Up Their Own Business was last modified: November 12th, 2019 by John Bickley
Are you looking for new ways to advertise your business? It may be that you want to promote a specific product, re-brand or reach a new audience, and to do this, you will need effective advertising tools. When deciding on your advertising strategy, you should consider the different types of digital marketing you could use, as this is the most effective way to promote your business, engage with your target audience and boost your sales. Take a look at these popular digital advertising tools, which will help your business create an online profile to be proud of.
of the most forward-thinking tools is virtual reality technology, which is
designedto create situations which feel entirely
realistic for the user. While this is a fairly new advertising tool, it has
been beneficial for a variety of industries. This includes the property sector,
with companies like RW Invest using it to market their
off-plan buy to let properties. Potential investors can plug into their VR
devices to discover what the final product will look before they make any
Car companies, like Renault, also use VR technology as an alternative to test drives, which has resulted in a massive boost in car sales. This is also a cost-efficient and timely way of advertising their car models, as it avoids any car handling errors and enables staff to make immediate sales on the day.
Arguably the most effective marketing tool is social media advertising, as it allows businesses to connect directly to customers. The majority of companies utilize social media to advertise products, communicate with customers, collect data and more. By using social media, companies can cut costs massively, and although some elements involve payment, there are many ways you can promote your business for free on sites like Facebook, Instagram and Twitter.
have an unlimited amount of options when advertising on social media, although
you need to make sure that you choose the right tools for your sector. Many
industries have found success on Instagram, which is the fastest growing social
media platform in 2019. The Instagram Stories tool has been especially
effective, with spend statistics showing that the overall amount spent on this
type of advertising has doubled by 18%. Stories ads are excellent
for one-off promotions, as the advert will only last for 24 hours, so it forces
customers to act fast, helping them make quick sales.
is due to the effectiveness of swipe up option which links straight to their
site, enabling customers to purchase their products in one or two clicks.
effectiveness of email marketing is definitely underrated, as many companies
brush it aside, as it is seen as one of the most annoying types of advertising.
Despite this, businesses have found great success with email marketing
campaigns. This is most likely because their email campaigns feature
high-quality content and uniquely connect with their target audience.
marketing experts believe there are several guidelines you should follow to
ensure your campaign is successful. This includes using the sender’s name
in the email, which is possible when using email marketing software like MailChimp or
GetResponse. You should also make sure you send out emails at prime times in
the day to ensure you connect with your target audience at the right time. It
is also essential that you keep content as simple as possible in order to
generate clicks and potential sales.
3 Digital Advertising Techniques You Should Consider was last modified: September 5th, 2019 by James Tom