Using Analytic Dashboards for Businesses

Today, the world is moving towards more and more information. So if you’re going to be successful in your business, then you need to be able to access the target data fast. You need to know what is happening right away – if your competitor is growing and starting to capture your business customers.

But the problem is that if you’re only capturing the information in your company through a spreadsheet or by talking with your employees, you’ll never be able to keep up with your competitors. When you have lots of data coming in from different sources in different formats, it’s no longer possible to just put everything into one system and see how the numbers are progressing.

To address this problem, we are going to dive into business analytics in this post and focus on a specific type of data grid. Thus, you will know how to keep track of your business progress in real-time and transform marketing operations.

The Four Business Analytics Models

To be able to run a business, you should have the information you need. Everything is easy. If you don’t have that data, you won’t be able to make smart decisions. In other words, the more information you can get your hands-on, the better. However, everything should be structured and visualized in a way that is the most comfortable for you. It’s like being an airline pilot. You can fly around in the sky, going back and forth between continents. But if you don’t have the information that you need to get you there, it’s pretty much just a big exercise in flapping your wings.

Using Business Dashboards

One of the most exciting technologies for business leaders today is “the business dashboard,” a real-time data visualization and analysis tool that enables them to quickly get to business insights and spot trends, therefore, improving overall performance.

The business dashboard has come a long way since it was introduced in the early 2000s. New grids have more sophisticated charting and data analysis capabilities. They are able to collect and visualize big data (data beyond those found in relational databases) and track “customer” interactions (from customers visiting a website, for example, to in-person interactions with a call center representative).

Benefits of Using Business Dashboards

A business dashboard is a very important tool for managing, planning, and monitoring business resources. It is a central control station for your operational activities. It provides management with the ability to review, analyze, compare, and forecast business processes and performances in order to improve the efficiency of operations, achieve business objectives and ultimately generate a return on investment. Here are some of the benefits that you get when implementing business dashboards.

  • A dashboard allows you to provide a transparent, visual, and real-time insight into your business operations;
  • Dashboards provide an overview and allow management to quickly and easily access the reports and information needed to make informed decisions. It allows you to view and share all data and metrics in one place, helping to reduce the time taken to access, understand and respond to data and information;
  • A dashboard is a central control station for your operational activities. It provides management with the ability to review, analyze, compare, and forecast business processes and performances in order to improve the efficiency of operations, achieve business objectives and ultimately generate a return on investment;
  • A business dashboard allows business users to easily monitor business processes from a central location. It is a centralized repository of information about your business. The data is usually stored in a relational database; however, there is a growing trend for companies to use a NoSQL database and even to host the data on a virtual server;
  • A business dashboard lets you provide management with a high-level view of current and historical operations by displaying an accurate representation of the business data. The reports generated by a dashboard can be used to collect useful information about the state of the business;
  • A dashboard may be viewed as a performance chart that is used to measure performance and monitor progress. The dashboard is also used to forecast the possible outcomes of different variables.

All in all, a business dashboard is more than just a fancy name. It’s a tool you can use every day to run your business efficiently. When you get into all the ways it can benefit your business, it will feel as though you’ve just created the best part of your business by adding a few small yet powerful tools. You don’t have to wait until next week for your business dashboard to start saving you time and money.

How Can A Lawyer’s Office Use Modern Technology To Improve Its Performance

Lawyers are under a lot of pressure to stay up to date with technology to provide the best possible service to their clients. While some larger firms may afford to have a dedicated information technology (IT) staff, most smaller firms rely on their lawyers to be tech-savvy. In addition to helping lawyers stay connected with their clients, modern technology can also help lawyers stay organized and efficient.

Here are some ways that a lawyer’s office can use modern technology to improve its performance:

1. Use Cloud-Based Storage and Software

Cloud-based storage and software allow lawyers to access files and applications from any computer or mobile device with an internet connection. Most legal firms use Clio for solo practicing lawyer software to make their lives easier. This can be helpful for lawyers who need to work from home or on the go. In addition, cloud-based storage can help lawyers save money on office space and hardware. One benefit of cloud storage is that it can help lawyers securely store and share confidential files. For example, a law firm could use a cloud-based storage service to share case files with opposing counsel.

2. Use Online Conferencing Tools to Meet with Clients

Whenever a client gets into legal disputes, they need a lot of engagement to understand their rights, especially those not conversant with the law. With the help of online conferencing tools, a lawyer can easily have face-to-face meetings with their clients from anywhere in the world. Many online conferencing tools are available, such as Skype, Google Hangouts, and GoToMeeting. These tools allow lawyers to share their screens with clients so that both parties can see the same information.

3. Use Case Management Software

Case management software can help lawyers manage their caseloads more effectively. Also, the software can track deadlines, client information, and billing information. This information can be accessed from any computer or mobile device. Many law firms prefer using Amicus Attorney or MyCase to manage their cases. These programs allow lawyers to create pleadings, invoices, and other legal documents. Lawyers can also use these programs to keep track of their billable hours.

4. Use a VoIP Phone System

VoIP phone systems allow lawyers to make calls over the internet. This can be helpful for lawyers who need to travel or work from home. VoIP phone systems are also more affordable than traditional phone systems. This does not only come in handy for lawyers but also their secretaries, paralegals, and assistants. Imagine a situation where a lawyer is in court and needs to hold their secretary. With a VoIP phone system, the lawyer can easily make a call from their cell phone without using their minutes.

5. Use Social Media to Connect with Clients

Social media can be a helpful tool for lawyers who want to connect with their clients. The lawyer can use the social media platform to share articles, blog posts, and other legal information. Lawyers can also use social media to answer client questions and provide customer service. 

Many law firms use Facebook, Twitter, and LinkedIn to connect with their clients. LinkedIn is beneficial for lawyers who want to build their business. It’s relatively cheap and easy to create a LinkedIn profile and start networking with other lawyers. Lawyers have to make sure that they are using the most up-to-date privacy settings to protect their clients’ information.

6. Use Online Legal Research Tools

Online legal research tools can help lawyers find information about the law quickly and easily. They can use these tools to research cases, statutes, and regulations. The most popular online legal research tools are Westlaw, LexisNexis, and Fastcase. These tools are also learning materials that keep you up-to-date. 

Online legal research tools can help lawyers research cases and statutes. These tools are available for free or for a fee. Lawyers can also use these tools to find contact information for court personnel and other lawyers. 

7. Use E-Signature Software

E-signature software allows lawyers to sign documents electronically. It also helps them save time and money. E-Signature software is also more secure than traditional signing documents, such as faxing or mailing. 

It is beneficial when a lawyer needs to sign a document quickly. Many law firms use e-signature software to sign contracts, pleadings, and other legal documents. e-signature software is available for a fee or for free. Some popular e-signature software programs are Adobe Acrobat, DocuSign, and RightSignature.

Lawyers who use modern technology can improve their performance by staying organized and connected with their clients. In addition, they can save money on office space and hardware costs. By using the tips listed above, lawyers can provide the best possible service to their clients.

Need to Make a Powerpoint Presentation? Here Are Some Useful Tips

Powerpoint presentations are one of the most effective tools you can use when in need of presenting a new project to your colleagues, or maybe you’re a student and have an exam or seminar. Whatever the case, with this useful tool you can easily present your ideas, categorize them slide by slide, and make the whole experience visually pleasing to your audience. So, therefore, if you want to further upgrade your “game”, here are some useful tips on how to make it even more appealing, or if you never did one, here is how to. 

Slide Master 

The slide master feature is one of the most useful tools you can have on a presentation, as PowerPoint actually allows for several different options, like two separate columns, or maybe even a bulleted list. It allows for a better background, depending on the need. Sometimes you can use the two separate column features when you have to highlight the contrasting parallels between two things, or you can easily make it text/image as the feature also allows you to put one. This choice is more than beneficial for a presentation and a better visual presentation of your message. It will appear more professional and demonstrate you have put more work into it.

Make Sure the Font Is Right

When making a presentation, you want to make sure the letters you use are in the appropriate font. Depending on the type of presentation, and the type of statement you want to make, the choice of the proper letter font. For more serious meetings, you’ll use maybe Ariel or Calibri, or when you have to highlight a newspaper article, Times New Roman is maybe more convenient. This also applies to school work and student projects. Another piece of advice we can give you when it comes to presentations is choosing the right background, meaning using the template which will emphasize the content the most. People often make the mistake of putting a dark template and not changing the color of the letters, often resulting in zero visibility of what they wrote. Avoid these amateur mistakes, and make sure the template is not distracting. Also, make sure to write less and say more, meaning make the sentences short. They are essentially there to summarize the most significant aspects, providing concise definitions rather than entire textbook passages.

Make the Transition between Slides Smooth

In an attempt to make the PowerPoint presentation more appealing and more interesting, people often use different features like the jump or fly-in feature between slides. The transition might be useful when you are presenting in front of little children, who’ll find it amazing, but when it comes to serious projects in front of colleagues or students at college, avoid these as it seems unprofessional. Make sure it is smooth, meaning less flashy and more serious. This also applies to the use of sounds, animations, and other similar comic book-like features available. Although there is a place and time for them, overusing them will distract your audience from the content and make them focus on the animation instead. Therefore, be careful with these items and make sure to incorporate them into the presentation when necessary. 

Make It Coherent

One thing to have in mind when making the presentation is being coherent. Meaning- the fewer slides the better, and make sure the content appears on the slide in a consistent fashion. PowerPoint allows for the appearance of lines slowly or gradually with every click of the mouse. This amazing feature is perfect for building audience anticipation and hiding parts of the text you are not going to refer to right away. This also means that every line has to be coherently linked to the previous, so if you are thinking of making a little digression, do not use this feature. Referring back to the previous phrase, if you have a lot of slides, your audience is likely to lose patience and focus, so try to condense all you want to convey into a few concise and effective slides.

Use this guide to help you orient yourself and navigate through your information in a non-distracting manner for those who are listening. PowerPoint has the feature of jumping from the front to the back and back again to the front, so there is no need for every single one of them when searching for that piece of text. 

The text on your slides is there to remind you of the most important bits, therefore do not be the kind of guy who reads from the slides, especially as everyone else can do that in their head. The points you make are there to be like a little note to yourself, you are the one with the “actual” content, not the slides. We hope your presentation will be a true success. 

Four Productivity Enhancing Tools Many Businesses Are Still Not Utilizing

In an increasingly competitive environment where the number of businesses operating in most sectors is growing, and everyone is chasing a shrinking pot of consumer cash, good productivity is essential. Often, it is what makes the difference between a business being competitive and profitable, or failing.

 Enhancing your productivity gives you an edge, which is usually enough to enable you to out-compete even large competitors on price. While at the same time improving the quality of what you offer your customers. A winning combination, which results in higher growth and profit. As well as creating a more robust business. One that is agile enough to adapt to even the most challenging changes in market conditions.

The tools and software we talk about here are all designed to help you to improve productivity. None of them are particularly expensive and we have chosen tools for which there is plenty of support, including user-generated how-to videos.

Process Mapping Software

Let´s start with what is possibly the most productive tool – process mapping. It takes time to map and tweak your processes. But it pays dividends. Once you have mastered the skill you will find it easy to do it for anything new you do in your business.

Using a process mapping tool like Gliffy or Visual Paradigm enables you to see the workflow involved in everything you do. The steps that need to be taken to achieve important tasks, which are what makes a business tick. When you start mapping those processes out, you quickly see where valuable time is being wasted. Often, you will be able to drastically simplify your processes, which will make everyone much more productive.

There are paid tools out there, but the free ones like these do a good job. Use this guide to gain a better understanding of what process mapping is, its benefits, and how to do it. The guide is designed for any type or size of business to use.

It takes time to map and tweak your processes. But it pays dividends. Once you have mastered the skill you will find it easy to do it for anything new you do in your business.

Project Management Software

Project management tools like Monday, Trello, and Asana are invaluable. Even if you are running a small company, using one has benefits. It keeps everybody accountable as well as organized. A lot of businesses start using project management tools when they are making big changes. For example, for a refit or to develop a new product or service. Usually, they also end up using it to control day-to-day processes. If you want to know how it works and read some case studies, click here.

Data Syncing Tools

For any business data analysis is vital. Any firm that is not gathering, collating, and analyzing its data is leaving a lot of money on the table. For example, it is now possible to display in-store adverts using digital display screens. Which ad is displayed when is automatically tracked and the data is saved in a format that enables it to be combined with the sales data for the item that is being advertised. It is a really easy way to identify which ad formats convert and which don´t. It´s one of the reasons that the use of retail digital signage has taken off so quickly. Especially given the fact that ads that convert well in-store typically also do so when used online. For those retailers that run e-commerce stores as well as physical ones, this is a quick way to measure the effectiveness of ads, which saves them a lot of time and money.

The more automated the data syncing and report production is the more likely it is that a business will be able to use that information. Nobody wants to employ a data entry clerk to pull data together into one place.

Data syncing can also play a role in keeping everyone organized and working efficiently. For example, the software enables people to synchronize their schedules across multiple calendars, devices, and operating systems. This means they do not have to enter meetings into Outlook, then get their phone out and do the same for Android. This takes time and, of course, there is a high risk that they will forget to put it on their phone and maybe even miss the meeting.

CRM Software

If you sell services or use a sales team or leads for attracting buyers, not using Customer Relationship Management (CRM) software is a big mistake. It is all too easy to lose track of where a potential client is in your sales funnel. You do not want your sales team to end up calling them too soon, which could make them feel that they are being pestered. Equally, you do not want a lead to be wasted because someone left it too long to follow up. Using CRM software makes sure this does not happen. In the process, this greatly increases the effectiveness and productivity of your sales team.

The above are just a few examples. There are many more tools that can help improve productivity, including those specifically designed for your sector. So, if you have not explored what is available for a while, it really is worth your while to do so.

4 Tips for Optimizing Your Service Desk

Whether you offer a product or service, it’s essential to provide the clients with fast solutions to their problems. A well-working Service Desk is essential to clients’ satisfaction. How to make it work even better? We’ve prepared some ideas worth considering.

Attracting new customers is hard, but making them stay – even more challenging. There is no secret formula for successful customer retention – it depends on the industry, the specifics of the product and service, competition, and a target group. However, regardless of these factors, one aspect is crucial. It’s the customer service. If it works smoothly, there is much more chance that the client will stay with you for longer. 

Problems happen – what matters the most is how you solve them! Customers can forgive a lot once the technical support is meeting their requirements. Thus, a well-functioning Service Desk is a must. Service Desk is a broader term than Help Desk, which solves the most common issues that occur on a daily basis. Its purpose is to solve more complex problems and use the solutions to improve the service or product in the future. 

How you make your Service Desk work more smoothly to improve customer satisfaction and make the desk processes more efficient?

1. Automate Tasks

Service desk agents solve complex problems that require deep analysis and creative or abstract thinking. In such a case, technology – at least for now – cannot replace human skills. However, some issues are simple enough can be addressed within a few seconds. You can delegate those to the automation tools. We recommend choosing a service desk solution that enables sorting the inquiries automatically. It’s the best way to optimize the workflow and boost the asset management. 

2. Use Automated Ticketing

When it comes to automation, this particular technology really makes a difference. A help desk software powered by machine learning with a function of resolution automated ticketing management allows your agents to focus on more complex tasks without entirely taking over the control. It helps them find the most relevant and explanatory responses. 

3. Use Chatbots (but Wisely)

Chatbots are a great solution if only they are a supporting tool. Letting them take over the customer service may make you lose customers. Many are not the biggest fans of chatbots, even though it’s such a common solution. Avoid the strategy of delegating as many tasks as possible to chatbots and making it harder for the clients to access real-life customer agents. Also, create a complex knowledge base so that the customer can find the answers to the frequent questions without contacting the service desks.

4. Try Video Automation

Personalized videos are a relatively new thing, but it’s probable that soon they’ll become a standard. Even though they’re used mainly in marketing, you can use them for help desk purposes, too. Such a solution is particularly helpful with solving software-related issues. You can adjust its content to customers’ issues, delivering a solution in a visual way. For many clients, it will be an asset. Best help desk software products on the markets enable integration with personalized content platforms.

Link Building for SaaS Companies: The Ultimate Guide

The number of SaaS projects in the world is growing annually. As a rule, all of them have an interesting mission and a great technical background behind the founders. However, after releasing a product on the market, companies often face problems with creating a marketing strategy and SEO promotion.

From this article, you will learn what aspects should be taken into account to create and implement an effective marketing strategy for a SaaS project, bring your company to the top in Google SERP, and get links from niche resources. 

One of the key tasks of an Internet business is to attract the maximum number of potential customers (leads). No matter if you have a sole proprietorship or an LLC (which is more beneficial in terms of taxation and liability), effective SEO optimization and a link-building strategy will help bring your website on top of Google SERP. According to Rahul from Kasera, SEO jobs are high in demand, especially with the popularity of e-commerce. Since COVID started more and more brands are looking for SEO professionals and we have first-hand experience of this working with many brands.

Link building (getting backlinks) is a complex of actions focused on attracting referral traffic and website promotion.

Link Building is a difficult task these days as competition is stiff. It will require you to put together a strong, persistent, and ongoing strategy that will require you to put in a lot of time and effort. You know what they say though: anything worth doing is worth doing well! And link building is definitely worth doing these days. (Lindsey Allard CEO and Co-Founder of PlaybookUX)

Instead of buying backlink packages on stock exchanges, quality link building offers a selective and individual approach. Experts in various SaaS companies carefully study the field of activity of their clients and their target audiences, choosing only reliable and effective donors. This allows them to achieve great results in SEO promotion, although the process requires assiduity, patience, creativity, and consistency in action.

Link building can be more difficult for SaaS companies due to the niche nature of the industry and the competition that comes along with a crowded market. (Emma, Marketing Director at Routific.)

Link building is a whole strategy for getting backlinks exclusively from quality resources. The effective system of attracting traffic is almost impossible for competitors to duplicate by adopting.

For SaaS based companies or products/services link building tasks is a mid-level task that is not so easy or tough. Simply, you have to work with patience and reach different websites/blogs related to your Niche on a daily basis for more reach/engagement to get backlinks for your SaaS business. (Joe Smith, iCrowdNewswire)

Before we get into how to build links for SaaS, it’s important to note what kind of links will actually help your website. When you’re looking to build backlinks, avoid content farm websites. Instead, focus on finding genuine SaaS domain websites. This will help ensure that your site’s ranking is not adversely affected by links from low-quality sources. Alternatively, you can look for link building services for SaaS; the right agency would know how to do link building for SaaS.

Link-building for SaaS can be complicated if you don’t have the resources necessary to create useful content. For one, other websites are not going to link to articles or resources that aren’t helpful for their audience – being relevant, informative, and delivering multiple content pieces a month can be an expensive endeavor. And then there’s the other side: most other websites probably aren’t helpful to your domain relevance. Getting links from blogs about cooking or farming will not help your content rank and may end up being a spam signal to Google.  So, essentially, you end up playing in a small sandbox with other SaaS websites competing for popularity. (Victor Antiu, the CMO of Custify)

One of the most efficient link-building strategies for SaaS is guest posting. There are plenty of websites that accept guest posts and give relevant backlinks in return. The main precondition is to have quality content and find relevant websites to contact. SaaS is a bit specific so not every website may link to it, unless it’s really relevant. (Nick, CEO of DataforSEO)

The link building process involves a combination of several strategies as follows:

  1. Outreach involves collaborating with owners of other websites, media representatives, and popular bloggers (influencers). The main activity is focused on establishing contact with the information platforms where a link (to the customer’s website) can be posted in the future;
  2. Crowd-marketing is one of the link-building branches, aimed at working with hidden product placement of a resource or a specific position in the catalog. Crowd-marketing is a form of feedback, social network posts, and comments on blogs/forums;
  3. Submits represent promotion via posted data about the client’s company on external resources. The summary should contain a direct link to the website. There are several types of submits: sites with reviews and recommendations, online directories, and geotags. Submits are ideal for local businesses such as clinics, spas, specialty stores, bars, and restaurants.

The best way to get high-quality backlinks for a SaaS in 2021 and 2022 is to use the Help a Reporter Out (HARO) platform. Big names in the SaaS industry post daily queries there, which allows you to provide them with first-hand information and get your backlinks quickly. My SaaS has been using HARO for 3 years already and gained over 30 high-authority backlinks and good relations with reporters already. (Dmytro Serheeiv Tax Consultant & Co-Owner at

You can use services like Majestic and Ahrefs for link mass analysis. The latter should be performed constantly since both temporary and permanent links are used to promote a website.

The best strategy is to develop your site’s presence with high-quality original content and build social media shares and followers overtime before trying any advertising methods (paid or organic). A notable exception would be if you can afford costly SEO packages, including professional-level PR through blogs and social media sharing on top of traditional advertising techniques like SEM/PPC ads. (Emir Bacic, Co-founder of Pricelisto)

Ideas for Content Creation

Before you read the following tips, we’d like to remind you that focusing on content and topics that generate emotion, engage, entertain, and inform your customers is the key to success.

  1. Upload semantics on competitors from Ahrefs;
  2. Divide your product into dozens of mini-products. You can put a mini-tool on the homepage and inside an article, combining it with a how-to guide. Otherwise, you can simply go with h1 and Description. The main value of such pages is that you don’t need a lot of content for ranking;
  3. Build mini products based on other products’ APIs. You can use the same data in many ways. Once you get traffic to the web page, immediately start collecting statistics on conversions and revenue. Not all pages will increase your ROI;
  4. Look for other non-standard ways to use your product. Generate the most impossible ideas of what else the product could be useful for. Look at your competitors in Ahrefs with overlaps in requests. By creating a successful experimental landing page, you can discover another great niche for your product;
  5. Focus on comparisons with competitors (…alternative);
  6. Translate the page into other popular languages (where your product is in demand);
  7. Find the best keyword that Google “likes” the most to get to the top immediately.

Ideas for Content Improvement

Unless you have a solid content strategy template, your competitive advantage will remain low.

Google’s algorithms love good content. So, creating long-form expert content will push you up the SERP. Try your best to make it unique. That means you need a darn good writer who can engage the audience with a new angle on something. If the content is fresh and interesting, you’ll definitely build backlinks. You have to promote it heavily. (Jacques Buffet, digital PR tech lead at Zety)

Creating and advertising content for SaaS product promotion to create links is a challenging task. There are many practicalities to consider, and coordination may be difficult, but the premise is simple: provide material that people desire, and they will connect to it. (Aakhil Karthikkeyan,

Creating one is a great way to make your customers notice you on the SaaS market. Apart from that, there are a few other ways to improve your website content as follows:

  1. Check every page on your website to see the whole picture. You can run the process in sections if your website is rather big and assign each page URL one of 3 actions: keep, improve, or remove;
  2. Use quality infographics and strict editorial policy. Precise principles of content creation, unified structure and page templates (home, blog post, ‘About us,’ news archive, contact), unified rules for punctuation, paragraphs and indents, headings, bullets, and numbered lists;
  3. Proofread your articles. Find and correct typos, identify errors of lexical, syntactic, and orthographic nature. Check the correctness of hyphenation, headings, lists, bullets. Monitor compliance with the unified design concept;
  4. Make sure your images, pages, categories, and individual posts are 100% unique. Your website images should not just look attractive but also meaningful. Your designer should be able to quickly grasp the main idea of this or that article and convey it in an image. If you find your own photos/images on the web, demand/request link placement;
  5. Expanding content based on analyzing top results in SERPs;
  6. Page load time acceleration;
  7. Breadcrumb navigation for your blog;
  8. Studying user behavior via Hotjar;
  9. Comparison with competitors. The most targeted customers come by such requests (they’ve already used a similar tool but didn’t like something). Make it clear on the page that you are better than everyone (start with the title and h1). Look at the small but growing competitors. As they grow, traffic to your feeds grows too. 

To develop an effective strategy and avoid mistakes, it’s important to analyze 5-10 competitors. You can find them in several ways as follows:

  • Search for the main key phrases, select the region of promotion, and ignore ads. Your competitors will be at the top. This method works for identifying SaaS competitors since services tend to have 1-2 main traffic pages. However, it’s irrelevant for other websites;
  • Check your competitors through Ahrefs. Type your website into the search bar and click “competitor domains.”

When optimizing your website, it’s important to pay attention to the following aspects:

  1. 404 errors;
  2. Image weight;
  3. Page load times;
  4. Duplicate content/pages;
  5. Unnecessary 301/302 redirects;
  6. HTTPS protocol, etc.

Also, do not forget about adaptive design. These days, users spend most of their time on the Internet from their mobile devices. In this case, the time they are willing to use a website, in comparison with going online from a PC, is almost twice reduced. 

Your website should be equally user-friendly and convenient to use both from a PC and smartphone.

Here’s a list of ideas that work for us for generating traffic and backlinks:

  1. Blog comments: Just go to all the articles in the top 50 for your search queries. You can leave comments on quality websites even without links – just mention the name of the domain. The perfect comment will be detailed, demonstrating that you read the article carefully in full and complementing it;
  2. Business listings: Fill out your business profiles to the best of your ability, use your subscriber database for reviews, as well as feedback on your website;
  3. Link exchanges: Put your team members’ contacts and photos on your website. As your traffic and authority grow, you may get requests for interviews and link exchanges. Since you’re linking to other sites in your content anyway, if you’re offered a backlink to a good product, the exchange will be useful;
  4. Broken link building: We tried it, and it didn’t work for us. Alas, in the SEO niche, your found broken links might only get you free hugs;
  5. Google Chrome plugin. Allocate a small but valuable feature in the product with good retention. Create a plugin, carefully verify its title, description, and icon. Translate it into other languages and start driving traffic to the plugin from the website and newsletters. This way, in addition to satisfied users, you will also get one more page of your own; 
  6. Interview bloggers and subject matter experts. Think of interesting questions, write down your conditions (how many links can be placed), provide an offer (why spend time on your interview), find experts on conference websites or Google “best … experts,” “best … blogs,” “… LinkedIn experts,” etc. Start with middle specialists and use social proof once you get to interviewing top specialists.

A great link-building strategy is to create an in-depth report that could be of interest to others. Use numbers you have access to via your platform, relate it back to a larger topic and publish the finished copy on your website. If you do a good job of it and publish a strong piece that covers a topic others will be related to, then you can use it as a way to get links. (Yazan Sehwail CEO and Co-Founder of Userpilot)

A quality interview with a blogger will get you into Google Discover, links from experts’ blogs, links to quotes from interviews, traffic from branded queries, traffic from social networks, and insight into the habits of your target audience.

  1. Help center pages. Write unique and useful content and guide users to the guides from the website and newsletters. Monitor the pages that have made it to the top and improve them further;
  2. Niche blogger reviews. It’s always best to have a few quality reviews. Evaluate websites not only by link profile but also the activity of blog readers (comments), design quality, navigation, etc. Ask for a thoughtful and objective review but talk about your strengths. There may be important features that the blogger won’t notice without your help. Review budget: from $100 to $600 per review;
  3. Freelance exchanges. Create a tool whose data acts as a checkpoint for customers and contractors. Make it clear to customers that they can delegate work to freelancers (you can give a list of exchanges). Create jobs as customers with links to your website and services as performers with links to your website;
  4. Quora. Not all topics are equally important. Use content from the blog but be sure to add your own thoughts. Show that you’re getting into the user’s question. Basic views and clicks will bring in 5-10%. In Google Analytics, you can see the effectiveness of each response (report source/medium, secondary dimension “referral path”);
  5. Facebook. Join all of the related groups. Respond in detail to all your users’ questions (related to your product) on a regular basis. Do not be stingy with words and carefully study their issues;
  6. YouTube. Do one video review of one product. Optimize it considering all aspects, namely: keyword search, title, description, tags, cards, end screen, special splash screen, public accessibility, playlist, email notifications to users who liked the vid, response to user comments, social media distribution, and newsletters. After publishing your video, it’s important to get as many views, comments, and likes as possible in 24 hours (you’ll need this video for business listings);
  7. LTD sites. You can try AppSumo for better sales, increased branded queries (4x or more), and more video/text reviews. You will also get “tough” questions from your target audience who knows products similar to yours, understand what’s critical to fix, and what new features to add. Let alone market change options and positioning;
  8. Live chat. Collect feedback on what users like/dislike about your website, as well as ideas for new products and website pages.

Reclaiming links is an excellent link-building strategy for SaaS companies. It is obtaining links from mentions of your product across different business websites and blogs. When you have an excellent SaaS product, it is highly probable that your app or tool is mentioned on various websites as recommendations from industry professionals and bloggers or cited with good reviews by businesses who use the app or tool. (Sam Dolbel, Co-founder & CEO of SINC Workforce –

You can start reclaiming links by finding your product mentions online by manually searching for them, or you can also use tools that can alert you when you get mentions. Then, obtain the contact information of the blogger, writer, or publisher of the content where your product is mentioned so that you can reach out and request for them to turn the mention into a link leading to your website.”

How Do I Search for Topics?

Almost every landing page has the main keyword in front of it, which is used to “push” it in Google. The same keyword can be used to find topics. You can also use data from the neighboring tab (Search Console) or data from Ahrefs.

Before you search for topics, it’s important to look at the content on the landing page to understand what topics will be the most relevant.

How Do I Choose the Right Topics?

For every landing page theme, there are basically 1-3 of the most valuable topics that are worth the effort. In reality, topics, where you can get a large number of views, have already: 

  • Generated more than 2,000 views in total; 
  • Generated followers (10+ is already OK).

So what you can do? Type in a keyword -> open 10-20 topics in new tabs that seem relevant by their headlines -> choose 1-3 most valuable by the number of views, followers. 

How Do I Create a Response Based on Landing Page Content?

A comprehensive response will provide your users with the following types of information:

  • Exclusive (this is probably the main reason for popularity);
  • Relevant (meaning information that best answers the question). In the first/last paragraph of your answer, it’s important to write text showing that you copied the content from the landing page since it answers the question well;
  • Structured (it’s not only about headings but also bolding key ideas).

In each topic, before you answer, look at the top responses in that topic and make an upvote for the most valuable one – so that there is a natural activity of the account.

  • Check out the following tips and always keep them in mind when optimizing your website: 
  • SEO is just one possible source of traffic;
  • The right SEO strategy derives from the right marketing strategy;
  • If you got traffic, but your SaaS product is not ready yet, try turning to your competitors or experiment with prices;
  • Not all web pages will be good for you, conduct regular assessment of the effectiveness of your website pages, and improve only the best ones;
  • There’s nothing wrong with copying your competitors – copy it but improve it. That’s how all development happens;
  • Remember that your niche competitors don’t cover all semantics.

SaaS Marketing Strategy: Mistakes & Solutions

Here’s a list of common SEO mistakes and solutions to them:

  • Lack of purpose. Understand what you want and why and then create specific results;
  • Lack of strategy. Write a detailed plan with a clear goal, list of activities, milestones, deadlines, costs, and responsibilities. Define reporting metrics;
  • Quantity of leads over their quality. Identify your TA, assess the real interest of users, and focus all your efforts on working with them;
  • Poor website optimization. Check duplicates, page loading time, 404 errors, unnecessary redirects 301 and 302, image weight, HTTPS protocol operation, server errors;
  • Incorrect (or incomplete) assessment of your competitors. Check what and how your competitors do, where their traffic comes from, what content attracts users, and where they promote it;
  • One promotion channel. Use social networks, publications on external sites, remarketing, email marketing, contextual advertising on low-end queries, link building;
  • Inadequate audience management. Consider user engagement when interacting with users;
  • Absence or vague strategy for creating content. Identify topics that are attractive and useful to your visitors, schedule a content plan at least a couple of months in advance;
  • Poor site/content structure. Work out requirements for each page, post, considering even the smallest details. Make sure your site map looks clear. Check your content types (people, products, reviews), content type data (first/last name, position, bio, email, phone number), hierarchical/non-hierarchical taxonomies (e.g. “categories” / “tags” for your blog), and so on;
  • Cancellation of previously posted articles. Update old publications by adding relevant keywords and information.


If you haven’t yet included link building as a core element in your SEO strategy, now is the right time to do so.

2021 is ended and the start of a new year provides an opportunity to make fresh changes to your strategies, the consequences of which you can watch throughout 2022. You need to carefully analyze your site’s link profile, check donor domains, create a link-building strategy, and select trusted donors for linking and optimizing your budget.

Increase traffic, reach top positions in the SERP, and attract the attention of new customers!

What Internet Speed Do You Need to Play PS4 Online Games?

When playing online games, your internet connection is essential to good gameplay. Of course, your connection has to be safe and secure, but it also has to be fast, especially when playing the games on PS4. Generally, the internet speed gets varied, but the players can still look for a couple of other things to ensure that they are playing the games at the best possible speeds on their PS4 device. Once you are interested in playing the games on play station, you would probably know that there are a variety of devices out in the market from which you can choose the best one that suits your specific needs and requirements.

Even though many online games are available online, the play station games are a little different from others as the console already has the minimum requirements for playing the games. Therefore, all the games must meet the minimum requirements for playing on the play station platform. Among all other play station devices, the Sony brand play station device requires the minimum requirements for playing the games online.

For playing the games on a PS4 device, you need a download speed of 3Mbps and upload speed of 1Mbps according to today’s standard. This is extremely low, where the average speed of US internet service is about 19Mbps currently. So, any game would run fine when you have the average internet speed at your home; however, the speed of the internet is an important factor when it comes to playing online games.

Ping Matters Most with You ps4 When It Comes to Playing the Games

For those unaware of ping, it is nothing but the time it takes to send and receive your information packet to and from the server and usually, it is measured in milliseconds (ms). For example, when you are playing the video games online, ping helps you determine how well your game will play on this current internet speed. When you are having the too high ping over 150ms then you can play the game along with your teammates, and you can play the high quality and resolution online games without any interruption.

Players with too high a ping rate complain about the clipping or lagging into other objects during the online gameplay. Keeping your ping lower is essential to good online games

Connect Your PS4 Directly to the Router – Go Wired

The biggest entertainment to play online gaming is to use the Play Station 4 where is found to be a pretty easy one that helps you to play your favorite online game in the best and efficient way. Having the PS4 connected directly to your router device through ethernet cable will make a huge difference in the speed and playability of the online games where you can see direct results in playing the online game. Not only does the direct ethernet connection reduce the ping and latency where it will also offer you a tremendous effect on your downloading speeds.

Not everyone will be having the same kind of internet speed. Still, when you have the slowest speeds on the internet, it will surely affect your gaming. It is found to be the better choice to have the wired connection to the PS4 where you will be getting the uninterrupted internet connection without a drop in the speed of your internet. So, if you want to experience the best online gaming on your PS4 device, it is best to have the PS4 connected directly with your router to enjoy the gaming mode without delay in the internet speed.

What Is the Best Internet Speed for Gaming?

Compared to all other equipment, your internet connection’s speed makes a huge difference in your online gaming experience. Whether you are playing the huge file size of the online video game that holds a wide variety of gaming characters, high resolution, and higher system requirements and internet speed, it becomes essential to have the high internet speed for enjoying the gaming experience. Having the 1Mbps of upload speed and 3Mbps of download speed is considered a good internet speed where the network devices also impact your gaming experience. Moreover, choosing the higher internet speed gives you the ability to transits more amount of data that offers other kinds of network constraints that hugely impact your gaming.

If you have a high ping rate, you can play multiplayer games well because these fighting games usually require higher system requirements. The ping rate makes this possible. Also, be sure to directly connect your PS4 to your router. The direct connection ensures continuous internet traffic without any delay in the internet speed so that you can play online games in the best way using your high-end PS4 device. Nowadays, most players play online games by connecting their PS4 devices directly with the router through the ethernet cable.

How to Get More Performance Out of a Mac

Although Macs are excellent machines that can help you tap deeper into the Apple ecosystem, like any personal computer, they can suffer from performance problems. Fortunately, there are steps you can take to enhance a Mac’s performance.

Step #1 Remove Malware

You may have heard that Macs don’t get viruses, but that’s not true. Although Apple said so in some commercials back in 2006, the first example of macOS malware dates to 2004. Mac malware incidents only grew as more people bought Macs. Here are some recent trends:

  • A 2018 report claimed that Mac malware attacks grew by 270.
  • There were 16 million instances of Mac malware in 2019.
  • The 2020 State of Malware report found that Mac malware threats per endpoint outpaced Windows.
  • Researchers found a dangerous ransomware strain with spyware capabilities called ThiefQuest targeting macOS users in 2020.
  • A mysterious malware named Silver Sparrow hit over 40,000 Macs, including computers using Apple’s proprietary M1 chip.
  • Mac adware incidents grow every year, slowing down browsers and machines.

For the best free malware removal Mac users need, please look for advanced antivirus software that complements your Mac’s security software and doesn’t hog your system resources. In addition to upgrading your cybersecurity software, please also avoid the following Mac malware threat vectors:

Step #2 Upgrade RAM

While it’s not possible to upgrade every Mac’s memory, it’s doable with some models. You should seriously consider a Mac memory upgrade if you only have 4GB of RAM —nowadays, you should have at least 8GB of RAM to run most apps competently.

Step #3 Upgrade to SSD

A solid-state drive is a newer type of storage drive that’s much faster than a conventional electro-magnetic hard drive. With an SSD, your operating system and your apps will load and run more quickly. Another advantage of having an SSD over a traditional hard drive is that it doesn’t have any moving parts and uses electronic circuits to read and write data, which enhances its longevity.

Of course, not all aging Macs can easily support an SSD upgrade. So, please research how to upgrade your Mac with an SSD first.

Step #4 Reduce Fancy Visuals

Although the visual effects in a Mac look nice, they can impact performance. Try to reduce the visual effects by finding the Display option in System Preferences > Accessibility. Unselect the Reduce motion option for a performance gain.

Step #5 Remove the Bloat

Get rid of the programs and processes your Mac doesn’t need that use precious resources. Go to Activity Monitor in Utilities and examine the processes. Consider removing unnecessary programs that take up a significant percentage of CPU time. By removing the bloat, you may speed up your Mac within minutes.

In addition to the steps listed above, restart your computer periodically. A reboot can clear errant processes in the memory and refresh your machine. Ultimately, you may need to buy a new Mac if none of the tips give enough of a performance lift. Remember to purchase right after a product refresh to get the most value for your money.

Best YouTube to MP3 Converter

Hundreds of thousands of films are posted every day on YouTube. Even if there is no download option, viewers can still browse and listen to the content. If you find yourself in this circumstance, it may be essential to download the audio source, but luck is on your side because numerous external downloaders have been around in the past. There are a number of free and premium youtube to mp3 converter available on the internet. Each has its own advantages. An online YouTube converter is the finest tool to convert YouTube to mp3 and mp4.

YouTube to MP3 converter

An online video converter specializes in mp3 conversions from YouTube videos. The MP3 format allows audio files to be exported to a wide range of devices. YouTube allows you to download audiobooks directly to your audio device, cell phone, or iPod. Keeping films and audiobooks on your phone or tablet takes up a lot of storage space. Audiobooks and podcasts have seen a significant uptick in popularity. When driving or traveling, you can hear them well. As long as you have the audio, you can probably do without the visual component of the video presentation. You can download YouTube videos as mp3 files and listen to them whenever you like.

If you’re looking for a standalone service where you can paste the URL of a video and have it convert it to MP3, you can either use an online youtube to mp4 or MP3 converter or a standalone service. When deciding on a YouTube converter, here are some things to keep in mind:


The best YouTube to MP3 converter can be found online but a reliable converter software is preferable. Ads might be a concern when using online services. In many situations, these advertisements contain malware that might infect your device. Therefore, you have to choose the best online video converter for converting youtube, Instagram, or TikTok videos.


When it comes to converting YouTube videos, you need an online that can handle large playlists quickly. What is the definition of quick? One minute should be enough time to convert ten videos of three minutes each.

Because it takes so much time to convert, this is one of my least favorite things to deal with. When employing online video converters, a new MP3 version of the video can be downloaded in only a few seconds. Depending on how long your video is, the speed at which it’s converted may vary. These services do not require you to subscribe.


Among the greatest YouTube converters, this one is capable of converting almost any video format to audio. Keep in mind that the quality of the original sound should not be affected when converting.

Downloading Using URL

The user interface’s upper center side has a link field. To begin, copy and paste a URL. Enter the YouTube URL in the box. The format you choose should be based on your needs after conversion, click on the start button, and downloading. There are numerous MP3 files to pick from.

Downloading Is Unrestricted

Multiple YouTube videos can be converted at the same time using online video converters because there is no conversion limit.

Grab Audio From Youtube

Converting a YouTube video to an audio file may be done quickly and easily with the help of online tools like an online video converter. There is no such option on YouTube’s website or app. Listening to electronic dance music while working out doesn’t necessitate a phone. In order to work out without being distracted, you’ll need an offline song stored on your mobile device. Our devices may also necessitate offline access to music, depending on similar circumstances. Youtube to MP3 downloaders allow you to download any YouTube video as an MP3 file. You can listen to it on a handheld MP3 player if you want.

Why You Need Online Proofing Software

Proofing is an essential process of any creative workflow. It allows stakeholders to review and approve a mock version of creative work (the “proof”) without printing or producing the full version of the deliverable. 

However, the proofing process (and the approval workflow in general) is often a significant bottleneck in any creative workflow, slowing down the whole process in general. 

In short, streamlining the proofing process to ensure it’s as optimized as possible is crucial if you want to improve your business’s efficiency and productivity. 

Thanks to technology, however, now we have online proofing as a more optimal method to improve the speed and efficiency of the proofing process, which in turn will provide numerous benefits for the business. 

The Proofing Process

The proofing process originated when printing was invented with the famous Guttenberg printing machine.

Back then, a “proof” is a mock print that a printing company provides to its client for approval. For example, a client ordered 1,000 pieces of brochures to be printed, and in this case, the printing company first printed one brochure as a “proof.”

Only when the client has approved this proof will the printing company start the production of 1,000 brochures, so as you can see, an approved proof prevents potentially costly errors and acts as an approval agreement between the printing company and the client. 

The evolution of the proofing process

With the invention of computers, however, the proofing process has also evolved. With the popularity of home PCs since the late 1990s and early 2000s, a creative agency can now show “soft proof” by showing the computer screen to a client. 

Then, the internet was widely available, allowing us to send image files over the internet. This enables creative workers to send digital proof files via email, and thus the email-based proofing process becomes the standard. 

Online proofing: the key to optimizing approval workflows

Email-based proofing, however, isn’t perfect and has its significant flaws. 

First, different computer monitors might not be color calibrated so that they may produce different colors. Second, is that email is not a practical method when it comes to real-time collaboration and file sharing. 

For instance, if the project has been going on long enough and we’ve shared multiple different files via email, it can be challenging to look for a specific file (version) when it’s needed. Accountability can also be an issue: we can’t tell whether an assigned approver has opened the email and reviewed a deliverable thoroughly, which is another common issue in email-based proofing. 

Online proofing was invented to tackle these issues with email-based proofing. 

An online proofing process uses dedicated online proofing software to facilitate centralized communication and collaboration between creative workers and approvers. 

A graphic designer can share their deliverable on the online proofing system and send a link to the approver. The approver can then click on the link and view the deliverable on the cloud-based online proofing system right away. No downloads and installations are required, then the graphic designer can communicate, leave feedback, and collaborate in real-time on the platform. 

Also, all shared files on the online proofing platform can be easily searchable whenever they are needed. 

How Online Proofing Software Works

While the actual online proofing process may vary with different software solutions, a typical online proofing software will work in the following manners: 

  1. A creative worker uploads a file (the digital “proof”) to the online proofing platform
  2. The creative worker invites other collaborators and approvers by sending an invite link (or other methods) so the other parties can also access the online proofing software
  3. The invitees can join the cloud-based online proofing system without needing to download and install anything
  4. Communications and collaborations can happen in real-time on the online proofing system. Approvers can view files and leave feedback without needing to move to another app or screen. 
  5. When revisions are needed, the creative worker can upload another file (the revised proof). All the different file versions will be stored in the online proofing software. 

With these features, online proofing will streamline the whole approval process while at the same time improving the transparency of the process and accountability of all stakeholders involved in the proofing process. 

Why You Need Online Proofing Software

To really understand the benefits provided by an online proofing software solution, we have to first discuss some of the common problems that happen in traditional hardcopy-based or email-based proofing processes. 

Common issues without online proofing software

  • Frustrating, back-and-forth proofing process, often with endless revision cycles
  • Lack of a centralized platform for communication and collaborations 
  • Lack of transparency and accountability since we can’t monitor who has viewed (or not viewed) the deliverable, leading to potential confusion and disputes.
  • Back-and-forth emails with scattered attachments
  • Need to render/export files before we can send proofs to approvers, wasting time and resources
  • Prone to errors and mistakes due to inefficiencies and manual operations
  • Printed, hardcopy proofs got lost or broken during transport
  • Approvers forgot to review the proof, resulting in missed deadlines

Benefits of online proofing software

An online proofing software solution can tackle the above issues and can provide the following benefits for your business: 

  • Faster and more accurate delivery of your creative projects
  • Reduce or completely eliminate the need of lengthy phone calls and back-and-forth emails
  • Fewer revision cycles due to a more streamlined, optimized, and transparent approval process
  • Facilitating accurate and efficient proofing processes even when your teams are working remotely, including when clients or approvers are located in different cities or even different countries
  • Searchable files, allowing traceable changes on files and versions
  • Reducing errors, improving the overall quality of deliverables
  • Eliminate costs on printing papers, more environmentally friendly

Closing Thoughts

An optimized proofing process can help streamline and improve the efficiency of creative workflows by removing bottlenecks in the approval process. 

An online proofing software solution can facilitate a more transparent and efficient feedback process by offering a centralized hub where all stakeholders of the creative workflow can communicate and collaborate in real-time. 

As a result, the more effective approval process will make it easier for the organization to manage a higher volume of creative production while at the same time also effectively reducing the compliance risks of the product deliverables.