How the Video Game Industry Wins With Data

It’s no wonder that business leaders are starting to fully embrace the promise of big data, given the gaming industry’s continuing growth. The gaming industry is following other industries’ footsteps in attempting to increase the amount of data collected during online activities. Big data also enables the video game industry to personalize its service to customers, whether it’s determining which types of marketing to utilize or determining which types of golf sports players to include in their game design.

While the term “big data” is relatively new, the act of gathering and storing massive volumes of data for later analysis has been practiced for centuries. As a result, modern applications can be both mind-boggling and enthralling. Google, for example, maintains track of our searches and actions in other apps like Gmail, maps, translate, drive, documents, and, of course, YouTube, and uses the information to create user profiles, which they then sell to their clients.

Let’s now turn our attention to the video gaming industry and see some examples of how data is shaping the gaming world. Below we can see the journey that data is helping the industry from the very beginning right through to the end.

Idea Process

Publishers can use data analytics to make informed decisions on long-term business models. For example, publishers will determine which games are popular, why they are popular, and how to use data to improve their own games using data analytics. Popular freemium games like Fortnite and PUBG are a perfect illustration. Publishers can utilize data analytics to figure out what draws gamers in, why they spend money, how much time they spend playing, and so on. Then, the publisher can use this information to inform their own long-term business goals and models.

Publishers will plan their businesses over a long period. As a result, publishers will shift their focus from short-term profit tactics to long-term business models. A good example is Microsoft’s acquisition of Minecraft in 2014, which was a controversial decision. On the other hand, Minecraft has thrived under Microsoft, with over 122 million copies sold and a monthly user population of 55 million. In addition, the software behemoth revealed intentions to make Minecraft a 100-year brand.


Graphics, narrative, and innovation are no longer sufficient. Game creators must adjust the game to how players behave to keep them involved. Developers must understand how players interact with game systems, how they interact with levels, how much time they spend playing when they stop playing, and why they stop playing. The data is beneficial in multiplayer games, as players frequently exploit bottlenecks in levels or exploit system weaknesses to kill player involvement.

If developers have access to data, they can make changes to remedy errors, improve gameplay, and maintain player engagement. Millions of players’ actions are recorded by data analytics software platforms, which generate helpful information about how players interact in the game. Data analytics software is essential because it allows developers to collect real-time data on player actions. As a result, developers don’t have to rely on user comments or wait until a problem becomes a significant issue before taking action. Instead, developers can track player movement in real-time, discover flaws, and remedy them nearly instantly.


Any sector, including the video game industry, relies heavily on marketing. As a result, if publishers want to see significant sales, game marketers and advertising must have a substantial effect. When gamers are exposed to irrelevant advertisements, they are less likely to make future purchases, resulting in a waste of resources. As a result, gamers must receive ads that are relevant to them. As a result, publishers must divide their audiences based on their geography, preferences, and other factors. But how do publishers segment a multi-million-person audience? It’s simple: data analytics.

SAS and other powerful analytics solutions may segment an audience based on any variable. As a result, publishers may segment their audiences and create advertising that appeals to each group. For example, developers can examine who is spending the most money on microtransactions or who is playing the game for a long time and what motivates their activities. This data can then be utilized to create programs that encourage other participants to spend more money. In addition, publishers can develop loyalty schemes to reward specific gamers in the same way.

While data-driven companies are succeeding, any company that ignores data will fall behind its competition. Gaming firms have begun to establish a data-driven culture to make big data analytics perform optimally. To have the most impact, data collection, integration of internal and external data sources, visualization, and cleansing should come before analysis. While the industry’s big names have already used data to their advantage. Even smaller players have plenty of room to target regions where there is still room. There are numerous gaming types to choose from, ranging from racing to open-world games.

The Benefits of Having Custom Software for Your Business

Custom software is a special type of software specially designed for a business or organization to ensure the smooth running of that organization’s workflow and product delivery. They are never just random software but built to fit the company’s specifications, needs, and of course, their audience. 

You can agree that you personally enjoy apps or software when it has been personalized for a particular product or service whether it’s information technology or any other industry. But for that to happen, custom software needs to be developed. 

There is no doubt that customized solutions are very efficient and flexible for your organization’s needs as they will definitely add positivity to your business in the long run. It is expensive to design custom software, but you should view it as an investment that would definitely pay off rather than an expenditure. If you’re contemplating whether to build one or not then this article is for you as we put together some of the benefits of having custom software. 

1. Enjoy Targeted Solutions

Targeted solutions may likely be one of the most important reasons why your business should invest in custom software development because it helps to develop a product that tackles your exact needs. Most of the time, businesses tend to choose just about any software they presume would be right for them only to realize that it does not address their challenges. 

As a business owner, understand that any business including yours may not always find it easy to get software that meets all your needs at once. Deciding to create and work with products specially tailored for you not only allows the business to grow, but it does also mean you are very much concerned about the success of your business. 

Custom software makes the running of all of your daily activities smooth. You could decide to make it complex or easy-to-use, but the latter is highly recommended.  

2. Scaling Is Organized And Better

No business starts without the prospect of scaling its operations as time goes by whether it has to do with the introduction of new services, products, or mode of operations. Using off-the-shelf software that is not designed to handle the growth of a business would ultimately lead to a loss in terms of customers, productivity, and functionality. Equally dangerous is the attempt of businesses to adjust their off-the-shelf software so it can support their expansion as the disadvantage of that is that bugs appear from potential mistakes and disrupt the business. 

A custom software development is able to accommodate your business growth without being disturbed by bugs. With that in mind, a business can keep using or updating their custom software solutions for years with no need for off-the-shelf software. As you start your business, you wouldn’t want what limits your growth to be a software you could easily have designed. Don’t hesitate to build one if you can afford it.  

3. Long Term Investment

Building custom software from scratch can be expensive, but don’t let that deter you because it’s a smart investment for your business as you expand. Why spend your time and money on securing additional hardware, licenses, or other pointless features you may never even get to use. The long-term benefits of custom software far outweigh the headaches of dealing with off-the-shelf software.

4. Long-Term Maintenance

Compared to the regular off-the-shelf software, you own the custom software, and as such can do anything you want to with it. That’s not the same with off-the-shelf software as your business is at the mercy of the developer of the app and in a vulnerable position. 

Before making any improvements to the software, you would need to contact the developer when the need arises. There is not so much you can do apart from hoping the developers can make the changes you want. Having your custom software wouldn’t give you so much trouble when you want modifications done. There would be little to no cost at all and your business would grow as opposed to using general software. 

5. Increase In Productivity

Any business that solely runs on off-the-shelf software which would most likely not offer all the required features needed for its operations is going to experience disruptions. This wouldn’t be the same for businesses that use custom software specially designed to meet the needs of their business to ensure that the workers are able to function at optimum capacity and with confidence.

When employees become more productive, they have a smooth workflow and are able to do so much in a short time which subsequently moves the company forward. 

Custom software ensures there is smooth running of your business and those great innovative ideas can be turned into reality. Customers are happy, employees are productive, and the business is growing; it’s basically a win-win situation for everybody. 

Reasons to Learn JavaScript in 2021

Are you planning to build your career as a web developer? You might be wondering what programming languages are you need to learn. There are a plethora of languages available in the market. JavaScript has gained high popularity as a crucial web technology. However, you are not sure whether it has any relevance in the present day.

When there are a plethora of frameworks that offer ready-to-use code, it is a prerequisite to learn JavaScript. From this article, you can understand the reasons why you should learn JavaScript in 2021:

It is going to make you the versatile programmer

JavaScript is becoming widely popular to developers in coding on the frontend or client-side of the websites. There are certain additions to the framework of JavaScript, which make it an excellent choice to coding on the website’s backend and server-side through Node.js.

JavaScript is a language, which boasts the can-do attitude. Therefore, it provides the excellent choice to the developers in creating mobile applications, web applications, and desktop applications through Electron, React Native, React.

It is a popular language

JavaScript has gained high popularity as the leading programming language among different software developers. JavaScript language is constantly changing. Also, the latest constructs and features are being added regularly. With the rise of TypeScript and babel, software developers can use different language features.

It is available in the pre-installed form in the browser

Learning JavaScript is regarded as the coding language. Hence, you do not require any branded textbook, development environments, and fancy equipment. If you have a computer with a browser, you will be successful in coding through JavaScript language. The computer boasts JavaScript GUI and runtime already. Through text editor and the browser, you will be successful in coding in the JavaScript language.

Hence, it is considered to be the ultra-accessible choice for newbies. Featuring the basic understanding, you will be successful in following the tutorial. It provides a suitable opportunity to write the program in no time.

You will be capable of learning by poking around in the JavaScript, which runs a plethora of sites, through right-clicking, thereby choosing “inspect” on the site. It is an excellent option for picking the pre-existing JavaScript and viewing what is happening as things are changing.

You will find different options for learning

There are a plethora of people who wonder why it is necessary to learn JavaScript. However, JavaScript boasts of the literally devoted coders’ generation, who are very happy for lending the expertise to the newbie coders, who find it hard to start the basics.

JavaScript is considered to be the primer for future programming languages. It offers a vital introduction to vital practices and principles.

In addition, it provides support to the imperative, functional, and object-oriented programming styles. As you are fully versed in JavaScript and think about choosing language number 2, you will be successful in picking it up in no time.

JavaScript is recognized to be a popular programming language for newbies. It is believed to be a multi-functional language, which is easy to get started with. Moreover, it comes with comprehensive libraries and frameworks set, which will make life easier than ever. If you want to learn JavaScript, refer to programminggeeks without giving it a second thought.

Top 10 Continuous Testing Tools in 2021

 Software delivery itself is a very broad concept, and with the introduction of a new wave of test Automation, the demand for continuous testing tools has grown across organizations. In this article, let’s learn about the top 10 continuous testing tools in 2021.

First, we’ll understand the concept of Continuous testing. It is the technique of running automated tests as part of the software delivery pipeline to provide instant feedback on the business risks posed by a software release candidate. Continuous testing was first presented to shorten the time it took for developers to receive feedback by including development environment-triggered tests and more traditional developer/tester-triggered tests.

Continuous testing may be made even faster with the assistance of Continuous Testing Tools. Customers currently want high-quality software for their companies and personal usage. To meet this need, software firms are implementing Continuous Testing Tools as a standard practice to ensure that the software they bring to market can compete.

Top 10 Continuous Testing Tools in 2021

For DevOps, there are several open-source tools and testing frameworks. Organizations can use these frameworks to help with setup, integration, and delivery management. It assists them in saving time and automating the testing procedure. We’ve compiled a list of the Top 10 Continuous Testing Tools (2021). This ranking is based on the most popular frameworks, their ratings, industry acceptance, and trends.

The following is a list of the best Continuous Testing tools of 2021:

1. Jenkins

Jenkins is an open-source automation server that is free to use. It aids continuous integration and delivery by automating the portions of software development related to building, testing, and deploying. It’s a server-side application that runs on servlet containers like Apache Tomcat.


  • Jenkins allows isolated changes to be tested even when the codebase is huge.
  • It can do automated testing of builds.
  • Jenkins will assist you in scaling up the system by adding nodes to spread the workload evenly across the nodes.
  • It is capable of distributing work over several computers.
  • It can also automate the process of deploying the software that has been built.

Best Functionality

Jenkins is a Java-based framework for continuous testing. It features a simple setup method and supports several integrations.

Price: Free

2. Tricentis Tosca

Tricentis Tosca is a test automation tool that supports agile and DevOps techniques, accelerates continuous testing, including dashboards, analytics, and connectors.

Tricentis Tosca assists users in making test items more reusable.

To keep yourself updated with this most in-demand continuous testing tool, check out this Tosca Training.


  •  A low-code/no-code technique is used.
  •  It enables Model-based Test Automation, which is a script-free method that lowers maintenance costs.
  •  Functional testing, business intelligence testing, load testing, and risk-based testing are all included.
  •  It allows for distributed processing.

Best Functionality

It supports a wide range of technologies and applications, including web, mobile, and API, as do many other test automation tools. Integration management, risk analysis, and distributed execution are all included in Tricentis Tosca.

Price: Tosca offers Free Trial

3. Docker

Docker is a set of DevOps tools. DevOps teams may use it to create, ship, and run distributed applications. Users may use this tool to construct apps from components and collaborate on them. This open-source platform allows you to manage an app’s containers as a single group. Docker is a series of platform-as-a-service solutions that distribute software in containers with the help of OS-level virtualization. Containers have features of self-contained, containing their software, libraries, and configuration files and communicating with one another over well-defined channels.


  • Docker facilitates collaborative code development.
  • Any application stack and continuous integration tool may be connected with a DevOps strategy created using Docker Enterprise.
  • It runs on both Linux and Windows.
  • It will work with any infrastructure, whether it’s on-premises, in the cloud, or both.

Best Functionality

Docker Enterprise is a one-stop-shop for developing, sharing, and running container-based applications. Docker Enterprises is integrated with CI/CD, Developer Productivity Tooling, and End-to-End Kubernetes support are among the features.

Price: It starts with a free plan that includes one private repository. Organizational Docker Hub subscriptions begin at $7 per month for five private repositories and five similar forms.

4. Bamboo

Bamboo is a Continuous Integration (CI) and DevOps testing platform. It automates the build, test, and release processes all in one spot. Ducker, Git, SVN, Mercurial, and Amazon S3 buckets are among the technologies and languages it supports. Parallel tests, Docker agents, Permissions, Quarantine, Branch Detection, and Triggers are all capabilities and functions provided by Bamboo.


  • Bamboo works with a variety of languages and technologies, including AWS CodeDeploy and Docker.
  • You may use the dedicated agents’ functionality to perform essential builds and hotfixes.
  • Changes to the code will be visible thanks to Bamboo.
  • It’s compatible with HipChat.
  • Features that allow for real-time cooperation.

Best Functionality

Bamboo works with AWS CodeDeploy, Docker, and Amazon S3, to name a few. If you combine Bamboo, Bitbucket, and JIRA software, you’ll be able to track the whole development process, from planning to deployment.

Price: Bamboo provides a 30-day free trial. The Small Teams plan will set you back $10 for ten jobs. The project from the Growing Team will set you back $1100 for an unlimited number of jobs.

5. Selenium

The most widely used automated testing tool is Selenium. It’s one of the best DevOps automated testing solutions, and it’s mainly built to enable browser automation testing. Selenium is a lightweight framework for online application testing. Without having much more knowledge about test scripting language, Selenium provides a playback tool for creating functional tests. It provides below common features and with proper Selenium training, you can understand how to implement them for a productive result.


  • The record and playback functions are included in Selenium-IDE.
  • It may be used to create bug reproduction scripts quickly.
  • Selenium WebDriver is compatible with a variety of browsers and operating systems.
  • You’ll be able to develop scalable scripts using Selenium WebDriver that can be spread across many environments.
  • It works with a variety of programming languages.

Best Functionality

Selenium provides a set of tools to aid in testing online applications, with Selenium WebDriver being one of the most prominent.

Price: Free

6. GitLab

GitLab is built by GitLab Inc, it is mainly designed for the web-based DevOps lifecycle solution. GitLab assists in issue tracking, Git repository manager, wiki deployment pipeline capabilities, all under an open-source license and continuous integration. Ukrainian developers Dmytro Zaporozhets and Valery Sizov built the program.


  • Project management capabilities are available on GitLab.
  • It has excellent cooperation features. It will enable the teams to work together on code.
  • Access Control, API, SSL Security, Monitoring, Projections, and Third-Party Integrations are all included.
  • It also offers code review, code hosting, and social coding capabilities.

Best Functionality

You may use this platform to review code, manage projects, and build software. The GitHub Marketplace is the place you go to browse and buy tools.

Price: GitLab provides a free plan that includes the fundamentals of GitHub. Pro ($7/month), Team ($9/user/month), and Enterprise are the other three levels available.


JIRA is used by approximately 50,000 clients for problem tracking and project management, according to Atlassian. JIRA Software is used by several companies like Nasa, Twitter, Audi, The Telegraph, etc. It is a commercial tool with a free trial period.


  • Kanban boards will assist teams in producing the maximum amount of production.
  • It offers tools and functions for sketching out the broad picture, discussing plans, and ensuring the roadmaps are linked to your team’s progress.
  • Agile Reporting allows for real-time actionable reports.
  • Customizable processes, configurable filters, Mobile Apps, and Rich APIs are among the capabilities available.

Best Functionality

JIRA is a popular project management tool with capabilities such as limitless custom fields, defect management, sophisticated search, and comprehensive reporting, among others.

Price: It has a free unlimited plan for up to ten users. It offers two distinct programs, Standard and Premium, both of which include free trials.

8. Puppet Enterprise

DevOps, Security & Compliance, Configuration & Management, Cloud Management, and more areas are all covered by Puppet Enterprise. It will assist you in updating your cloud-native application’s continuous delivery methodology.


  • The Puppet enterprise tool automates the software delivery process. This DevOps for testers tool aids developers in fast delivering outstanding software.
  • Create a model of your whole environment and manage it.
  • Visual workflows and intelligent orchestration
  • Context-aware reporting in real-time
  • Infrastructure should be defined and enforced regularly.

Best Functionality

Version control, code review, automated testing, continuous integration, and automated deployment are among the DevOps techniques that the tool will assist teams in implementing.

Price: Puppet Enterprise provides a 10-node free trial of the software. If you need more than ten nodes, you can contact the business.

9. Kobiton

Kobiton is a mobile testing app that runs in the background. Scriptless Test Automation from Kobiton can generate DevOps-ready automated test scripts. Appium Anywhere, the company’s technology, will provide a solution for shaky test scripts.


  • Kobiton integrates effortlessly with your DevOps platform as well as all major CI/CD systems.
  • It’s an intelligent test automation platform that enables scriptless mobile test automation capabilities.
  • It provides real-device testing capabilities, such as manual and automated testing on actual devices.
  • Functional testing, visual testing, performance testing, device lab management, and other features are available on the Kobiton platform.

Best Functionality

Run your manual test, and the tool’s intelligent test automation capability will generate automated test scripts that are DevOps-ready.

Price: Kobiton has plans ranging from $50 to $1400 for every team.

10. JMeter

Apache JMeter is a free load testing software. Its purpose is to assess the effectiveness of websites. This load testing tool is compatible with DevOps.


  • JMeter may be used to do load and performance tests on a variety of server types.
  • The test plans for this load testing tool are stored in XML format, allowing users to create them with a text editor.
  • The tool may be used to test apps in an automated and functional manner.

Best Functionality

Concurrent sampling by several threads and simultaneous sampling of various functions by separate thread groups are possible with a complete multi-threading framework.

Price: Free

Tabular form of top 10 Continuous Testing Tools

S.NO.List of ToolsFeaturesPrice
1.Jenkins  Jenkins allows isolated changes to be tested even when the codebase is huge. It can do automated testing of builds.  Free
2.SeleniumThe record and playback functions are included in Selenium-IDE. It may be used to create bug reproduction scripts quickly.  Free
3.DockerDocker facilitates collaborative code development.It runs on both Linux and Windows.  Begin at $7 per month for five private repositories and five similar forms.  
4.BambooIt’s compatible with HipChat.Features that allow for real-time cooperation. Bamboo provides a 30-day free trial.
5.GitLabProject management capabilities are available on GitLab.It also offers code review, code hosting, and social coding capabilities.  Pro ($7/month), Team ($9/user/month)
6.JIRAAgile Reporting allows for real-time actionable reports. Kanban boards will assist teams in producing the maximum amount of production.  Free
7.Tricentis ToscaA low-code/no-code technique is used. It allows for distributed processing.  Free
8.Puppet enterpriseVisual workflows and intelligent orchestration.Context-aware reporting in real-time. 10-node free trial of the software.
9.KobitonIt’s an intelligent test automation platform that enables scriptless mobile test automation capabilities. It provides real-device testing capabilities, such as manual and automated testing on actual devices.  Plans ranging from $50 to $1400 for every team.
10.JMeterJMeter may be used to do load and performance tests on a variety of server types. The tool may be used to test apps in an automated and functional manner.  Free


In general, continuous testing entails testing frequently and early. Continuous testing is advantageous in many ways, but it may also be challenging. So, before implementing this testing method in your company, make sure you have a strong strategy in place.

Continuous testing tools should not only fulfill your current requirements but also consider future trends and enhancements. Basic optimization, learning curve, supported programming languages, continuous testing features, technical compatibility, interaction with other CI tools, and integration with your organization’s complete CI/CD ecosystem are essential characteristics to look for in a good product.

Author Bio

Pradeep Kasipuri is tech-savvy, currently working as Digital Marketer and content contributor at He writes articles on various tech spaces – Software Testing, Business Intelligence, Cloud, Project Management, Document Management etc. Connect with him via LinkedIn.

Building Dynamic Interfaces or Why You Need to Hire Vue Developers

Pasts are the days when you can create a website and show some information about your products or services. Nowadays, people want to see more of everything. More effects, better UI, improved user experience. And if you wonder what the secret to these great and intuitive dynamic interfaces is, it is Vue. In this article, we will review why you need to hire Vue developers and how they can help you build great web interfaces.

But let us start with the basics.

What is Vue.js?

Vue.js is a reactive, component-based view framework for building user interfaces. It makes it easy to manage the view layer of your application and keep the code separate from the data layer. Vue.js is extremely powerful when it comes to building a responsive interface that can be quickly adopted across devices and platforms. In addition, Vue.js enables developers to create large-scale Single-Page Applications easy to reason about and maintain over time. One of the core focuses on the library is its small size, as it helps prevent over-engineering.

Benefits from using Vue

Before you hire Vuejs developer, you should ask “why”. Why should you hire Vue.js programmer for your website? Let us see some of the things that make Evan You’s library so powerful.


Lightweight and fast, Vue.js is an excellent choice for all kinds of projects, especially those that require simple interfaces and fast handling. Thanks to its small size, the framework beats other competitors on the market regarding SEO and UX.


Vue.js is known for helping developers spare time and code in their projects — it has an excellent ability to identify and react to UI changes. Thanks to its reactive nature, Vue.js allows for simple data binding, which supports two-way data flow between the components of a single app. With this freedom, designers can focus their attention on implementing other project features while Vue.js takes care of the UI and UX behind the scenes. No wonder Vue js developers for hire are not so many – many of them are already occupied.


Vue.js is an excellent choice for programmers looking to incorporate one technology across multiple applications. Since the framework only relies on JavaScript, it can easily be integrated into any application without significant additional development time.

Easy to understand

Vue.js is easy to use and straightforward with a basic structure. It is an excellent option for adding a little something to the client’s web program with little time spent on it. It works well for projects of all sizes and has the ability to scale from tiny to huge applications.

Who is a Vue developer?

Vue.js programmers are front-end software developers who can manage the GUI of a web application using the Vue.js framework. A seasoned Vue.js developer is expected to have many skills, including knowledge of its core components and how they interact with one another, and expertise in concepts such as single-page applications, data binding, and reusable components.

Find talents

A Vue js developer for hire should possess many qualities to get the position they want. Vue js developers should be highly qualified in JavaScript in addition to the Vue.js framework. Similar to front-end development, Vue.js developers should be familiar with web standards — they should be able to build fast and clean customer experiences.

Hire Vue developers on freelance platforms

There is no shortage of freelance developers who can create Vue-based applications. Upwork and Fiverr are just two cases of platforms where you can find talent for any technical project. Each developer is unique, so take the time to hire carefully — cheaper options aren’t always the best, and you don’t want to end up with a problem that costs you more than it should.

Outstaffing agencies

Working with an outstaffing agency is an excellent way for businesses to find qualified workers with the cultural and professional experience capable of adapting to new environments. Freelancers are more agile, but outsourcing lets you offload certain tasks and provides additional protection against risk by acting as a buffer between yourself and the workers.


No matter how you choose to hire Vue developers (freelancers or outstaffing companies), you should always make sure that you get the right developer for your needs.

7 Tips for Minimum Viable Product (MVP) SaaS App Development

The hospitality industry is divided into before and after Airbnb. It is an American SaaS-based online marketplace that offers arrangements for lodging or tourism experiences, on a commission basis. Since the company’s launch in 2007, they’ve gone from one rental to 5.6 million active listings and over 4 million hosts in 2021. This startup idea was validated with MVP and made the cut.

Let’s dig into MVP development services. Why this stage is crucial for SaaS startups, and how to start off.

To begin with, let’s take a closer look at the Airbnb example. In 2007 Brian Chesky and Joe Gebbia created a simple They bought air mattresses and put a part of their apartment in San Francisco to rent on their website for the first three visitors. It was enough to test the idea of short-term rentals, collect and analyze the feedback and move forward!

As of 2021, Airbnb expands beyond room bookings to vacation rentals, has 900M+ guest arrivals, 4M+ hosts, and over $9.6K annual earnings per host. Even with the 30% year-to-year revenue loss due to the Covid-19, Airbnb is still on top. In general, cloud businesses were not so badly affected by pandemics.

What’s in for you? If you are interested in software as a service domain or just have a business idea, you should start small. You don’t need to deliver a complex solution at once. The history of big brands, like Airbnb, proves the benefits of this approach.   

What is an MVP for SaaS?

A minimum Viable Product (MVP) has a limited number of features to satisfy the first customers. It also collects feedback for future development.

When you have an idea of a product or service, you still need to check whether this idea is worth the effort. An MVP is a quick and effective way to build a functional product that can further be scaled. The delivered MVP product does not always coincide with your initial idea. In fact, it can be somehow or totally different.

To prove this idea, Henrik Kniberg, a product coach for Spotify, created a popular illustration of product versions. Every new version was based on the end-user satisfaction with the product and differed from the previous one. As a result, the initial idea and final product here are two different products with different functionality.

So, it means that the one who prompts the path for your idea and SaaS product development is your audience, first adopters, and end-users. Depending on their problems, your product should evolve and find the best shortest way to solve the users’ pains.

Benefits of MVP for cloud products 

You, as a business owner, have certain risks and fears of starting something new. As a rule, the budget is also very tight for startups. An average SaaS startup with up to 100 employees spends a staggering $1.16m annually. Here comes the MVP approach to help you out. Below are the core benefits for your business to think about. You can:

  • Check the product idea;
  • Probe the market of interest;
  • Reduce working hours of the team; 
  • Receive the first income or donations from investors; 
  • Analyze the first mistakes and feedback;
  • Save costs and thus resources. 

How to Start Off: 7 Tips for Minimum Viable Product Development

Tip 1: First, define the problem before you define the solution

The common mistake of a new SaaS product launch is adding new cool features without checking the need for them.

Answer this question first: does my solution solve the right problem?

Tip 2: Know your market and competition

Sounds obvious but true for all SaaS startups. The market and competitors research gives you a clue on how to start, how much to spend, how to fill the market gap, and where you can offer a better service.

Tip 3: Find out your customers’ needs and pains

There are some basic types of pain points: the convenience of use, the financial part, and the shopping journey. Your sales team can actually talk with your current customers and ask the right questions to find out all the pains.

Some examples below: 

  • What problem were you solving when you first came across [product name]?
  • Can you share more information about the problem(s) you have now?
  • When do you need to fix this problem?

Tip 4: Narrow down the project scope and features list

The MVP approach will teach you to go small, identify the crucial 20% features and ignore or postpone up to 80% of other works. There are some helpful principles to narrow down the choices. For example, you can follow the Pareto principle or the 80/20 rule.

Tip 5: Test your idea with a prototype

Don’t confuse these two terms: prototype and MVP. While the prototype aims at checking the ideas; the MVP sticks to one selected idea and finishes with a product ready for the market.

Tip 6: Think about pricing models in advance

You can drive away a big pool of customers with a poor pricing model understanding. That’s why it’s smart to think about the needed model during the early stages. For instance, as per recent SaaS pricing strategy stats, 50% of SaaS companies still depend on usage-based pricing. Such a pricing model means that customers are charged only when they use a certain product or service.

Tip 7: Collect feedback after the SaaS MVP launch

The MVP approach has two main aims: to collect feedback from users and see whether this product brings value. After your launch your product, ask your end-users these questions to understand if you are heading in the right direction: 

  • What is the key benefit you have received from [product name]?
  • What feature(s) are missing in [product name] from your point of view? 
  • How can we improve our product or service to better meet your needs?

Final thoughts

There are many bright examples of various SaaS solutions on the market today: Airbnb, Microsoft Azure, Spotify, Buffer, and so on. All these products provide their unique services and have their end-users. Still, they have one thing in common – they’ve started their success with an MVP. This approach proved to be of big advantage to check the idea and move in the right direction.  

Dmitry Chekalin
CEO @ Codica. Software Entrepreneur with 15+ years of experience. Focused on the lean startup approach. I write about startups, marketplaces and SaaS products, and custom software development.
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Small Businesses Can Benefit a Lot From Having a Mobile App

Smartphones have become essential tools in people’s lives. Going somewhere without a smartphone feels like missing a part of the body. People are very reliant on apps today, using them for various reasons. If you have a small business, you should consider having an app for advertising and marketing purposes. An app can make or break your business, so consider hiring professionals to create something spectacular for you.

You can choose between many good developers out there, but we can safely recommend the experienced Seattle mobile app developers as the best of the best. They have a good mix of best developers, coders, project managers, and UI/UX creative experts that carefully listen to the ideas of their clients and create what is expected from them. They can turn your vision into reality and make a mobile app for your small business that will rock the world of your customers.

Why Small Businesses Need A Mobile App

The truth is that without a mobile app, your business will never get noticed in today’s competitive business environment. The following are some advantages and benefits of having an app:

  • Mobile apps are great for rewarding regular customers. By giving them occasional rewards, you are building a closer bond and increasing their loyalty. Customers will feel your brand closer and value your products and services more if they know they are appreciated.
  • A mobile app can boost the visibility of your small business and help you rise above the competitors. Of course, you need a very quality app for that, but any app will help. Your business will promptly get recognized, and more and more people will be interested in discovering more about your business and how it can help them.
  • Through a mobile app, you can notify the public about your latest products, offers, events, promotions, and anything else interesting regarding your business. However, you should not use the app to spam customers’ devices with plenty of notifications at once. Sending them occasional news will work fine and will keep them interested without annoying them.
  • The mobile app will help curious people find your website and location more quickly. They do not have to research and browse long to see what they are looking for. Your small business mobile app will directly lead them to your business.
  • If you use your mobile app wisely, you can overcome your competition. Using it wisely means making it popular by engaging with users, providing quality features, and keeping it fresh, relevant, and attractive. Every small business owner should encourage users to download your business app to learn more about things you have to offer. That is an excellent strategy for beating the competitors on the market.

The attractiveness of mobile apps

Mobile apps are great both for users and business owners. They are an excellent tool for promotion and for building a loyal customer base. Making a quality mobile app is not as expensive as many people believe. Still, the cost does not matter that much because business owners are investing in something that will significantly increase their revenue. A mobile app allows businesses to connect with thousands, even millions of people worldwide. Reaching a wider audience is very important in the business world, and there is no better way for that than through an app.

The fact is that many smartphone users are addicted to using and downloading various apps. The apps are entertaining and valuable in many ways. Take advantage of that and hire developers that will build a high-quality app for your small business.

Swiss Tomato – Award-Winning App Development Team

Are you looking for an award-winning web agency for app development? Do you want to see the exact replica of your dream application? You are in the right place. Swiss tomato is a web agency that develops mobile apps (android & iOS) for smartphones and tablets.

Award-winning web-agency

This agency is also awarded by best of swiss tomato in mobile category & Bronze trophy in Enterprise category.

How do we work?

In our agency, we have a team of professional app developers. We use modern technologies to meet the client’s satisfaction. We develop user-friendly interfaces and easy-to-use apps to maximize the number of app users. To see how we work, click here

Our client’s satisfaction is ours

We work for our client’s satisfaction. Our clients are around the globe. They appreciate our modern designs, short app development time, and our professionalism.

Our services for you

What are we offering to you?

1. App development services

  • Mobile app development consultation
  • In-door navigation apps
  • Apps optimization services for tablets
  • Android and tablet app development
  • Applications for connected devices like IoT
  • Support and hosting services
  • Apple, iOS, iPad, iPhone apps development and services

2. Web development services

  • Web development
  • E-commerce website development
  • Website design for small startups
  • Drupal development agency services
  • WordPress development services

3. Augmented and virtual reality (AR & VR)

  • Magic cube
  • AR and VR development
  • web AR

How much time is required to develop an app for you?

 Three to six months is the estimated time to develop a new application. The app development period depends on the complexity of the apps. The more the app is complex, the more it will take time to develop and vice versa.

Swiss tomato uses two methods to develop an application for you!

  1. Agile development method
  2. Waterfall development method

App development hours

A good and errorless app takes time to develop. However, how much time it will take directly depends on the complexity of features to develop in it.

App with low complexity

Apps with low complexity take 300-350 hours and three months to develop.

App with medium complexity

Apps with medium complexity may take 450-600 hours and four months to develop.

App with high complexity

If an app contains special features like in-app payment, complex content managing module, user management, a complex back-end, and integration of the third-party system. It would be considered as an app with high complexity. Such types of apps may take 750-1000 hours to develop.

How to estimate the total expenditure on app development?

The total cost can be calculated by analyzing the below-mentioned factors:

  1. It is an hourly job, and the estimated hours can be between 300-1000 hours, and we have to multiply it with the worker’s hourly fee.
  2. The purpose of the app (play, work, health, online shopping) mainly affects the total cost as it determines the whole development process.
  3. The platform for the app (like it will run on android or IOS or both) also affects the total cost.
  4. The design elements and complex features also determine the total expenses.

We care about your budget

Our clients are our pride. Either they are a company, non-profit organization, a new business, national business, or international business, we can work in their given budget. For that purpose, we work very closely with our clients to meet their expectations and demands.

Let’s develop your dream application for you!

The development of a high-quality app demands teamwork. We have teams of professionals in our agency for all the tasks involved in app development. We are here to develop your desire app in a short time with no compromise on the quality of the app.

Contact us: App developers

Top Tips to Help You Build Your App Faster and More Precise

App development has become a serious industry in the year 2021. It’s difficult to think about any brand or its presence online without using apps. Apps provide an attractive and easy way to connect users to your products and to brand your business. A lot of work goes into building the perfect app for your business. Whether your app will be designed to sell your product, communicate with your customers, or save pictures of cute cats, there’s a lot to think about. 

Developing an app is a great way to keep up with the times and bring your business more income. There are a lot of steps between having an idea for a great app and the final finished product. If you’ve ever wanted to know what you need to craft the perfect app, you’ve come to the right place! Here are the top tips you need to help you build your app the right way and in record time. Follow these tips to build your app faster and better!

Start with a Strong Concept

The first step in any successful business or personal venture is to make a plan. When it comes to creating and designing an app, it can be very easy to get muddled up in all the details. For starters, you need to identify what exactly your app will be providing to its users. Decide on the objectives of your app and what the overall concept is before you start the programming. Create a vision board of all the functions you would like to include to achieve your business goals through the app. Get creative and distill whatever great ideas you come up with into a solid, easy-to-follow plan that has room for improvement.

Who is the App For?

The next step in good app design is figuring out who the target audience is. The best idea in the world for an app means nothing if you don’t have a market for it. Identify your audience by researching the business potential of your app. This step is crucial for constructing both a successful and profitable app. Conduct some surveys, monitor the stats and trends, and ask around. There are plenty of ways to gain intel on who would be interested in your app. Once you’ve identified your target audience, you can begin to work on how to best connect with and provide for them.

How will your App Make Money?

Developing an app can cost a pretty penny. When developing a successful app you need to make sure that it will be profitable for your company in the long run. It’s important to ensure that the app is either lucrative or that development is effective and inexpensive. Outsourcing developers and app designers from flutter app development company is a great way to keep costs low while working. Outsourced professionals can finish the job quicker and better. There are many ways for your app to make money. In-app purchases, pay to download, or advertisements are all great ways to make sure that your app pays for itself. Research and decide on what would work best for your business.   

Features you Need and Features you Want

The next step in perfecting your app design and function is deciding on what features to add. Features make up a large part of why users like or dislike certain apps. Many businesses make the mistake of adding too many features to their apps which has a negative effect. When deciding on features, focus on the bare essentials. Take inspiration from popular successful apps and make them your own. When developing an app, adding is always easier than removing so think less is more when choosing what features to add. Prioritize function over beauty and your app will surely be a success.

Design and Develop your Prototype 

Now that you’ve answered all the tough questions, it’s finally time to start designing and developing. Get creative and find inspiration for your app design and have some fun with it. Choosing the color scheme, font, and animations is the easiest part. This part requires experienced graphic designers and developers. and After you’ve designed the wireframe, user journey, and user interface it’s time to begin the development stage. This is always the trickiest and most nerve-wracking part of app development. It’s important to not lose hope in your developers. Make sure you have the right team for the job or this stage will take a while. 

Keep your Team on the Same Page

The biggest mistake businesses make when developing an app is a lack of communication. In order for your app development to flow as smoothly as possible, you need to ensure that everyone is on the same page. Coordinating creative projects and projects that require a lot of people working together can be difficult. Remember to send those update emails, hold those meetings and try to stay on top of things. Take the necessary steps to ensure that everyone stays in the loop and that no one is doing their own thing without supervision. This will save you both time and money in the long run while you develop your app.

Review and Debug

After you’ve successfully released your prototype or final version of your app, you are officially done with phase one. Phase two includes reading through, listening to, and taking feedback from users. This phase is crucial if you want to develop a successful and respectable app. Consumer feedback can let you know about any bugs or problems that have slipped by testing. Constructive criticism from consumers can prove invaluable to your app’s longevity and future. Make sure to be open to suggestions from your audience and remember that a developer’s job is never truly done.

App development is a huge undertaking for any business of any size. If you want to make sure the development process goes as smoothly as possible you need to start off with a good plan. Having a strong concept beforehand and asking yourself the right questions is key. Doing the right research and planning ahead will save you both time and money. Finding the right team of expert designers, coders, and developers is necessary to get the job done right and fast. Keep your team on the same page and make sure that everyone is motivated and doing their job. Listen to your users and modify what you can to provide them with the best experience possible and your app is sure to be a success.