Having a website is one thing, but making sure that it is efficient is different. Anyone can make a website these days with the help of website builder software and programs but what does it take to make a good website that actually helps those who are targeted to use it? In this article, we will talk about making a website patient-friendly. Most parts of healthcare web design are actually really similar in building other websites. Here is a guide that will help you make sure that you are utilizing your website to its maximum potential. The guide is a good way to step up good web design. So if you want to improve your optometry website design by making it efficient you came to the right place.
1. Intuitive and Easy to use.
It shouldn’t feel confusing to use your website. You want patients who view your website to navigate through the pages easily. This is so that they can find the information they need with no hassle. Having a simple layout and functionality also promotes accessibility and inclusivity. You want anyone and everyone to be able to use your website.
2. Clear and Complete Information
This is one of the main reasons why businesses and companies have websites, to put out important information publicly. You want your existing patients and/or potential patients to have access to frequently asked questions and information they might want to know. According to a study, patients then go to practices that they know about. So having important info online helps them trust you. Some basic information that you may want on your site are the following:
Contact numbers and email
This is in case they have additional questions about your practice or services.
Location of the clinic
For a lot of people location is an important factor. Of course most people tend to choose clinics that aren’t far from their home so that they can go to it easily.
The services that you offer
This is for customers to know if you can work on the problem that they have.
This will help establish your credibility by discussing your expertise and specialty in your field.
3. Social Media Icons
Make a way to allow your social media accounts to be seen on your website. Make sure that there are clickable icons so that your patients can easily go to your social media accounts. Having a website is actually part of marketing your practice. So utilize it in that way too. But mainly letting your patients follow your social media accounts is to maintain an online relationship with them. You can communicate with them in that way too.
4. Have a Call to Action
If a person visits your website most of the time it’s because they have interest in your service or practice. So allow them to act on that interest. Allow booking appointments on your website etc.
5. Make sure your website is HIPAA Compliant
Make sure your web designer knows about HIPAA in order to ensure HIPAA compliance.