Attracting Patients to Your Clinic: Going from Theory to Practice

One thing about the medical field that wouldn’t be known to the public is that it involves marketing. In fact, it wouldn’t be wrong to see these as coming from two completely different worlds. This may be because marketing is often associated with commercials or flashy ads that highlight product selling points, while medicine is likened to attaining credibility through many years of schooling and practical application. Well, the idea that people will be lining up in front of your clinic just because you have a degree is false. Just as one would scour the internet for reviews for movies, cosmetics, or even food recommendations, it isn’t far-fetched that your potential patients may be scouring through websites for medical doctors right about now. Will they be able to find your practice in the searches? Here are a few tips to ensure that they do:

Spend Time on Social Media

As a medical professional, you have a pretty good idea of what your specialization is, what you can do, and who will best benefit from this. With this in mind, you already have an idea of where to start and where to be. It is important to be present where your patients are and understand how to utilize the platform. According to Social Media Examiner, social media is a driver when it comes to generating business exposure for up to 87% of marketers.

Create Content

Patient Pop defines content marketing as “the creation of content that informs, educates, or entertains your users while indirectly marketing your brand.” This is nothing new for other industries and should most certainly not be anything new when it comes to the medical field. Being able to relate, inform, or entertain your patients while also affirming your and your practice as knowledgeable, credible, and even an expert will surely be a step in the right direction.

Mobile is a Must!

When your patients are looking through websites for medical doctors, they might not actively be thinking about it, but the way your website may look on their mobile phone may very well be the reason they stay or click out of it. With almost two-thirds of all internet users being mobile users, it’s important that your website is appealing, upon first glance. Here are a few characteristics of a mobile-friendly website:

  • Quick Loading: If your website takes too long to load, your prospective patients may very well have clicked out and gone to a competitor’s website instead.
  • Mobile-Friendly Navigation: Being able to go through your website to find the information they are looking for is important for patients. It would be unfortunate to lose a patient because they couldn’t find the button to contact you.
  • Larger and Easier: With people using devices of varying sizes, but mostly smaller than the regular computer, it is important that the information and other content is still readable by your patients.

Relationships and Referrals

While you may be busy trying to continuously grow your practice, it is also important to maintain a good relationship with patients whom you have already seen and treated. Building a lasting relationship with patients may be the key to obtaining referrals from them to friends and family, and of course, retention and regular visits and patronage. Aside from maintaining good relationships with patients, creating and maintaining good relationships with other medical practitioners. This allows cross-referrals and possibilities for more patients for both practitioners.

While a good social media presence, an improved website, and more patients is always a positive for any business model, it is important to keep at top of mind that in the medical field, being able to provide the best possible care for your patients is the most important and sure way to attract more patients to your practice.

Attracting Patients to Your Clinic: Going from Theory to Practice was last updated May 31st, 2021 by Amy Fischer