Developers often dislike marketers. The reasons for that are often quite simple – they had a bad previous experience where the marketer didn’t understand their product enough and oversold it. This only brings poor results and no one is happy.
However, this also comes from the fact that app developers don’t really understand marketing well enough. It has a different approach to the app – marketers are focused on users and what would work for them even though they might not always understand what it takes to make it happen.
This means that app developers, aware of what they can do, should try to learn the basics of marketing in order to market the app themselves or have a better relationship with their marketer. Here are some useful resources to begin with:
″This resource covers game development and the business of making and marketing games in general. In various sections you can find many useful tips on app development, marketing and crowdfunding.
They have a lot of posts and the community posts often as well. Some of the most quality posts come from established game developers but there are also a lot of useful tips from amateurs that can help you with all elements of app development”, – says a content marketer at UK Writings and State of Writing, Sarah Gilles.
This app used to be called Appboy but they rebranded and published a great resource for people looking for marketing tips on various elements like deep linking, retention and much more.
People with experience share posts here and they share their personal tips an stories which is great.
This blog is set on publishing fun, thorough and entertaining content on marketing and promotion. Here, you can learn everything you need to know about ASO, beta testing and much more.
This is always a great read because they often do case studies and conduct various research experiments to bring you the best conclusions and information they can. They serve a large market of big companies but also small businesses just starting out as well.
You’ll be able to find a lot of great data here.
″This is a fun podcast which offers a lot of useful information on all aspects of app marketing. There are a lot of episodes and you can hear from app entrepreneurs, startup founders and so on. People really love it and have found it useful in the past”, – says Tina Gruber, an app marketer from Simple Grad and Academized.
App Savvy is an amazing book dedicated to all app marketers out there. Ken really dedicates his time to elaborate the subject and bring it closer to the reader. This book may be a bit old but its still timeless.
This is a forum dedicated to game developers and helping them solve their issues. Here, a lot of experienced people and amateurs alike post their tips and advice in order to help others create a better marketing campaign for their apps.
This blog is publishing great content from industry experts on several areas, making it one of the most helpful blogs out there for app developers.
Appentive makes a point out of creating valuable pieces for their readers. “They cover a wide range of topics but you will most likely be able to find anything you need on this blog” comments April Cordero, a tech writer at Let’s go and learn and Student Writing Services.
These webinars can help you learn amazing things about app marketing and it’s especially good because you can ask questions at the end of the webinar and get all of that extra information that you need.
This is an amazing blog and a great place to exchange some information and tips between independent developers. There are interesting debates and insights from time to time.
This is a mobile app development company that offers a blog on app development and design, app marketing and so on. There are also interviews with successful people from the app and startup industries.
Find The Best Way To Market Your App
Marketing can be difficult and seem terrifying but it becomes much easier once you learn how to do it properly. Who better to market your app than yourself? You know what you can do and what is possible, so learn the basics and dive a bit deeper into the specifics. Hopefully, these resources can help.