Category Archives: SEO and Marketing

The Most Successful Ways to Bring More Traffic to Your Website

Posted on by Allen Brown
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For website owners, heightened traffic is something of a dream. If your website is not attracting many people and is not experiencing high levels of traffic, however, then you may be down in the dumps. Not to worry though, for you are in the right place! There are a ton of different ways that you can bring more traffic to your website, and we will hope to tell you about some of them right here so that you can increase the traffic that is coming to your website.

Yes, in this article, as you have surely guessed, we are going to present to you what we believe the most successful methods of increasing web traffic are so that you can improve your website’s ranking and traffic on Google’s search listings.

Here are the most successful ways to bring more traffic to your website.

Optimize Your Website

One of the first things you should do, in our opinion, and in the opinion of experts, is to optimize your website so that it can run faster. Many people, unfortunately, have websites that are incredibly slow, despite the abundantly available core web vitals speed optimization service that can be found all over the internet. A website that runs slow will never attract high traffic – instead, it will deter the few that do visit your website from remaining and will serve as a detriment to your effort to improve your website’s rankings. Optimize your website if you want to achieve success.

SEO Marketing

SEO marketing or search engine optimization as it is more commonly known is an incredibly popular solution for increasing web traffic and having your website rank higher on Google’s search listings. Search-engine optimization, essentially, manipulates Google’s algorithm in order to rank your website on top. The world of SEO is incredibly competitive, and while you may hire an SEO professional to rank you higher, your competition may well be doing the exact same thing. Because of this, it is important to optimize your website as previously suggested, and employ the other strategies listed here to trump the competition.

Backlinks

Backlinks are a component of SEO but deserve their own mention here. If you can go out and find websites that are willing to host content that contains your website’s link, then you can actually increase your website’s traffic and improve its rankings on the search listings. Backlinks are not easy to come by, and rather, they can be incredibly difficult to find. You will often have to pay a ton of money for backlinks, or you may be able to do an exchange wherein you offer a backlink for a backlink. This is something that you should definitely think about. Here is a helpful resource that will assist you in acquiring more backlinks for your website.

Sponsorship

Sponsoring other websites, while not a conventional way to draw traffic to your website, is something to think about. Sponsorship enables you to put your name out there and support good causes. If you act charitably, which sponsorship usually is, then you may find that other websites and people advertise and visit you. Sponsorship is incredibly easy, especially now when there are so many good causes for you to sponsor and so many initiatives to get involved in. Sponsorship is something that can change your website’s future and bring nothing but success.

Indirect SEO

Indirect SEO, such as through social media, is another thing to think about. Social media cannot, on its own, directly influence Google’s search listings – it just isn’t set up like that. You can, however, use social media to influence the search listings and you can definitely improve web traffic through it. To start, you will want to build a follower-base on social media and create a social media identity. Once you begin to acquire followers, you can add your link to your website, send it to them in direct messages, or just post it on your content, and provided that your followers engage with you, they should hopefully click it, thus boosting traffic.

Influencers

Influencers are a highly effective and popular way of increasing your website’s traffic. Influencers which are social media users who have amassed huge follower bases. Influencers are an incredibly beneficial way for you to increase traffic – the influencer can ‘influence’ their followers into visiting your website and your page. They are a highly effective method of increasing traffic to your website.

You can find influencers on more or less every single social media platform, but Instagram is often the most effective. Increasing your website’s traffic is definitely something we believe that you will want to do. A website’s traffic determines, in a way, its future. We hope that you have enjoyed the content we have provided today, and more importantly, we hope that it has benefitted you and you have learned from it. 

The Ultimate solution for Instagram Followers and Likes

Posted on by Adriana S
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Instagram, one of the most popular social media apps, attracts more brands to do marketing on its platform. Instagram has a huge customer base; that’s why every brand wants to market its products on Instagram.

All these brands need to build their Instagram presence when they first come to Instagram. Building an excellent presence on Instagram takes time and effort. GetInsta is an app that makes your journey easy while building a fabulous presence on Instagram.         

GetInsta is a free app that helps increase your followers and likes on Instagram. You must be thinking that it is also a kind of those old free Instagram follower method which were bots. To your surprise, it’s not like that.

All the followers and likes you get through the GetInsta app or website are real and active Instagram users. Our team has developed a magnificent platform where people get free organic Instagram followers and likes. You can also buy Instagram followers.

No matter which device you are using, GetInsta can get unlimited free Instagram followers and likes for your personal Instagram profile or your brand. You can use this app on your android, IOS or windows.  

This article will tell you how to get free Instagram followers and likes using this app on your android. So, let’s go.

GetInsta for Android

I’ll explain step by step how to get free Instagram followers and likes on your android phone. 

Step 1: First, you need to download GetInsta and install it. (you can easily get our app from our website)

Step 2: you’ll be asked to sign up and create your account. You’ll be shown an interface like this.

Step 3: After signing up, you’ll need to add your Instagram account to proceed when you log in. You’ll automatically get some coins to get started, but when these coins deplete, you’ll need to follow or like other people accounts to get coins, or you’ll need to buy Instagram followers.

Step 4: After that, you’ll have to publish a like or follower task.

Then it’ll start the process, and it’ll act as an Instagram auto liker if you selected the plan for likes, and you’ll start getting free Instagram likes for your account.

Advantages of GetInsta

It has so many advantages, some of them are listed below.

100% safe from virus

One of the major benefits of this app is that it is free from viruses, etc. it is a legit way to get organic Instagram growth. 

Compatible with all Android phones

All android mobile phones can run this app. Additionally, you can also use it on your windows.

Unlimited free Instagram Likes & Followers

This app allows you to get unlimited free likes and followers. This app can act as an Instagram auto liker, you need to set this one time, and the rest will be done itself. 

Only real and active users

This app provides you 100% high-quality users who are real people. You can also expect them to be your prospects and leads in the future if you are selling something.  

Instant delivery

You can expect a fast delivery when you set up a like or follower task. You can expect the results within 24 hours.

Final thoughts

In 2021, building an online social media presence is critical for your brand. Excellent organic growth of an Instagram profile may take years or may cost you 100’s of $. GetInsta offers you free and cheap methods to get unlimited Instagram likes and followers.

So, what are you waiting for? Install our app now to enjoy the fantastic benefits that we offer.  

Simple Solutions for Dramatically Boosting Your Website’s Conversion Rate

Posted on by Alex Sanders
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Your conversion rate is the ultimate “is it working?” measurement. And if your conversion rate is lower than it should be, it means you’re missing out on a chance to turn website traffic into valuable revenue.

The What and Why of Conversion Rates

A conversion rate is basically a measurement of how many website visitors take a specific action. Typical conversion goals include making a purchase, submitting a form, downloading a lead magnet, filling out a survey, or engaging with your site in some other way.

Once you have a goal in place (and a way of collecting data against that goal), calculating the conversion rate is easy. You simply take the number of conversions and divide it by the total number of visitors. Multiply this number by 100 percent and you have your conversion rate.

For example, let’s say your conversion goal is for visitors to opt-in to your email newsletter. If you have 800 visitors and 200 fill out the form, your conversion rate is 25 percent.

You’ll most likely have multiple conversion goals – and that’s fine. (You can track more than one conversion rate at a time.) The key is to track the same goals over time, so that you can study the trends.

4 Tips for Boosting Your Conversion Rate

Want to give your conversion rates a big boost? Here are a few useful techniques:

1. Add Exit-Intent Pop-Ups

Pop-ups are annoying. But did you know that they’re also quite effective?

While we wouldn’t recommend using pop-ups for everything, exit-intent pop-ups generate pretty impressive results. Whereas the average conversion rate of a pop-up is somewhere around 3 percent, many top-performing websites are able to get closer to 9.28 percent.

Exit-intent pop-ups are particularly useful for delivering coupons, discount codes, and offers when a visitor is about to leave the page. Consider adding them to your landing pages, product pages, and shopping carts.

2. Survey Your Customers

Sometimes it’s obvious why a page is underperforming or what factors are suppressing your conversion rate. Other times, you have no clue what’s causing poor numbers. Surveying customers can help you get to the bottom of the matter.

With website feedback software, you can collect, organize, and act upon data to improve conversion rates and strengthen your business at a foundational level. You can even use them in conjunction with exit-intent pop-ups to grab feedback when a customer is on the way out. 

3. Write Better CTAs

It’s possible that your calls-to-action (CTAs) are holding you back. Improving the copy and design of your CTAs could lead to a direct improvement. Here are some suggestions:

● Use just one CTA per page. (Multiple CTAs confuse people and make it less likely that they’ll take action.)

● Use color psychology to your advantage. For example, red CTA buttons typically perform better in situations where you’re trying to communicate urgency.

● Use first-person action phrases in your CTA copy (rather than generic and passive language).

No two brands will have the same CTA. How you optimize your calls-to-action will depend on the customer, the product, and the narrative you’re pushing in order to magnetize the former to the latter.

4. Destroy Doubts

A good website proactively acknowledges and destroys all of a visitor’s major doubts and hesitancies. This can be done through a strategic combination of social proof (like testimonials and case studies) and guarantees (such as 100 percent money-back promises).

Adopt a CANI Mentality

At the end of World War II, the Japanese economy was in shambles. Industries were destroyed and the very fabric of the nation had been left in shreds. But it was in the immediate aftermath of the war that the principle of Kaizen was initiated to spur on one of the more impressive recoveries in the history of the world. And it’s a principle that you can use in your own business.

Just as the Utah Beach Museum offers a detailed look at the strategic efforts and resilience that shaped the D-Day landings, Japan’s post-war recovery was a testament to strategic planning and perseverance, leading to one of the most remarkable economic turnarounds in history

The Kaizen principle is built on the idea of constant and never ending improvement, also known as CANI. It’s a belief system of betterment and refinement – i.e. the idea that nothing is ever perfect and there’s always room for improvement.

As you approach your website conversion rate, try adopting a Kaizen mentality. Improvements should be celebrated, but you’ll never be done. Stay committed and focus on constant and never ending improvement.

Types of Sales Representatives and their Foolproof Methodologies

Posted on by Addison Yes
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When it comes to sales, it isn’t just about selling the product or service to the customer. You need to understand their requirements, pressure points, and issues before furnishing your product for purchase. Imagine yourself in a mall looking out for different things before buying your said product and an amateur salesperson insisting you buy a specific brand. He/She is not paying any heed to your concern and just babbling about how beneficial the product can be for you. What would your reaction to him/her be?

If the salesperson had known anything about sales methodologies, he/she would try a different approach. And there would have been a brighter chance of you making the purchase thinking that you need to have it. It is what sales methodologies do. It provides you with various sets of rules and rhythms to follow, right from finding a prospect to closing a deal. Sales methodologies are the combination of different researches and findings done over a long period by several researchers. And today, we will be indulging in some of them to give a better perspective.

Before getting to know the methodologies, here are the 5 profiles of sales representatives,

  • The hard worker – The one that goes out of his way to ensure the deal is closed. They are remarkably determined individuals.
  • The relationship builder – Everyone in and around the market knows them. Famous for building connection & trust with everyone around.
  • The problem solver – Their purpose is to solve customer’s problems and consider that to be the utmost priority.
  • The lone wolf – As the name itself suggests, they are the rulers of their own might. They will make rules of their own and aren’t afraid of breaking the norms.
  • Challengers – They are well aware of the customers’ needs and the sales processes. They spend more time teaching the customer about the value proposition than closing the deal.

Now that you understand the types, here are some of the methodologies for closing the deal.

Target account selling

This is the most commonly used methodology. The sales representative has a specific number of leads to persuade and follow up with. This helps the representative to concentrate on the list than try and gain contacts and start with the sales funnel. It does save the time of each person from searching the potentials.

The intention here is to get the potential clients in closing the deals. This requires a great amount of coordination from the sales team along with marketing as well as customer support. 

The Challengers Sale

A challenger is defined by the ability to teach, tailor and take control. As mentioned about the sales representative’s trait above, a challenger studies the customer and their distinctions & how to get them into understanding the usefulness of the product. It is about bringing the balance of customer relationship with getting them to know about the product’s value. 

In Challengers sale, the representative takes control of the conversation and informs the buyer about the know-whats and know-hows that the buyer cannot find on the internet. In return, the buyer gets the best experience while buying the product.

Inbound Selling

Did you know? In this type of sale, more than 57% of customers are already into the sales funnel of buying the product. It makes the representative’s lives easier to persuade the leads and confirm them to final deals. Marketing plays a substantial role in filtering the failed potentials and provides the sales representative with the potential prospects.

In inbound selling, the customer is already aware of the products you cater to and is interested in what you can offer them. They reach out to the sales representative only to help them guide to the right product. So it becomes more of consultation or solution-based than sales.

Buying Signal Sale

A buying signal is an opportunity for the representative to get in touch with the customer and let them know how useful the product is. With the buying signal’s help, you can determine when a prospect would need your offer. Every time a person visits a website, it creates valuable data for the sales team to use. However, they seldomly get any updates about it. Using this technique, you can gather and understand the interests of each customer’s purchase and persuade them accordingly.

However, not every time you’d get a chance to contact the customer directly. And, you’d end up losing a lead or spending too much time on finding their contacts. Here is when you can utilize the tools that can help you in email search. GetEmail.io is a powerful website with a massive database of email contacts to cater. You can easily find your prospect’s email addresses within a matter of seconds. In return, it boosts your productivity while saves enough time for you to concentrate on other leads.

A Beginner’s Guide to Affiliate Marketing

Posted on by Gremal Ebal
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Now that we are in the digital age and most of us rely heavily on the online world, we tend to spend so much of our time browsing and surfing the internet. Throughout the years, the worldwide web has become an effective platform for marketing. We even now have the term “e-commerce” or electronic commerce. 

With e-commerce, transactions for buying and selling products are entirely made online. Business owners and manufacturers can just put up their products on a website, and buyers can easily purchase whatever they need. Now, all they have to do is find ways to promote their business — and trust me, with the power of the internet, marketing opportunities are endless. Gone are the days where you have to buy a slot for a TV advertisement or a section in a newspaper just to advertise. And this leads to one type of online marketing, which is affiliate marketing.

What is Affiliate Marketing?

Affiliate marketing is a type of online marketing where a merchant or a business owner boosts their product sales by providing existing content creators or potential affiliate marketers with the same niche links that they can incorporate into their content. Once clicked by the audience, these links will direct them to the website’s shop to purchase the products. 

Affiliate marketers or affiliates earn a commission when someone purchases an item through their link. Their income is solely based on the number of items sold using the link. Depending on the affiliate network, the commission can be a percentage of the sales or a fixed rate per sale. Although no training is required to become an affiliate, there are classes that you can take that can guide you in the industry. Look for the most recommended courses on affiliate marketing to have an in-depth introduction about being an affiliate.

What do you benefit from affiliate marketing? 

It is very easy to start.

To be an affiliate marketer, all you need is a device and access to the internet. Other than that, you must be able to create content consistently. You also must study how to learn affiliate marketing in a professional way. Your content,  it can be a blog post or a YouTube video, must be in line with the merchant’s niche or you can simply review their product. 

It would not cost you anything.

Merchants do not require any fees for aspiring affiliates, so you have nothing to risk at all — except maybe your time and effort for content creation. However, beginners in this industry must ensure that they can widen their audience as their income solely relies on the number of people who purchase with their links.

You get an opportunity to increase your income.

As soon as they get into that groove and people start to purchase products through their links, affiliate marketers can easily earn an income. For your income to constantly grow, you need to keep promoting your website or account through your content to gain loyal followers who can potentially buy your chosen merchant’s products.

It can be done with several platforms.

Affiliate marketing works with almost all platforms, including blogs, Youtube, as well as Instagram. So, if you have been a long-time video creator on Youtube or you already have thousands of followers on Instagram, then you might have an advantage as an affiliate. Building your audience through those platforms can now be easy nowadays.

You can create a wide variety of content.

Depending on which type of content you prefer, you can find an appropriate merchant through affiliate networks. It is at your advantage if you are flexible and can create several forms of content, like blogs, videos, posts, etc. Instagram has this new feature where you can add affiliate links to your stories, and interested followers can just swipe up to get directed on the website.

It can elevate your platform.

If people keep interacting with your affiliate links, the more engaging your account becomes. As a result of this, you get better standing on these platforms’ algorithms, especially with Instagram recently, where the more engagements you have, the more visible you become.

How to become successful in Affiliate Marketing? 

Although it is easy and risk-free to start getting involved in affiliate marketing and possibly earn an income, you still have to maintain good practices to help your earnings grow and be more consistent. To help you with this, here are nine tips and steps that you can follow to become successful as an affiliate marketer:

1. Choose proper platforms for you.

As we mentioned, you can choose from a lot of platforms for affiliate marketing. One factor that can help your success in this career become faster, you must select a platform that you are comfortable using. If you are not a writer, then blog posting would not work for you at all, and you would not need a website. You can always try Instagram, YouTube, or Facebook, where creating accounts is free, and content posting can be pretty straightforward.

2. Stick to your niche.

Before you start, you must choose two to three related niches that you want your content to revolve around. For example, one of the most popular niches nowadays is sports and fitness. If you are a woman who religiously works out and an enthusiast of anything health and fitness-related, you can post about those things and choose merchants that maybe sell workout clothes, protein shakes, sports equipment, etc. In addition to this, if you love fashion, you can post content about that too. Remember, too many niches mess up your content, confuses your audience, and you lose the potential of gaining loyal followers.

3. Build your credibility to attract followers.

Credibility is vital for you to gain organic followers or followers that are legitimately engaging with your posts — in short, not bots. Remember that for affiliate marketing to become an effective source of income, your stats are key. You need to have more followers or an audience that anticipates every post and reacts to each of them. The more followers you have, the more chances of having people that purchase with your affiliate link.

4. Find an affiliate network.

The easiest way to find merchants or sellers that seeks additional promotion through affiliate marketing is by visiting affiliate networks. These networks are what serve as middlemen between merchants and affiliates. Merchants have their products listed in the networks, and affiliate marketers just search through them to find the products relevant to their niche, and they can create content about.

5. Carefully choose the products.

Only choose relevant products and merchants. This way, your content becomes consistent, and you stay within your niche.

Create high-quality content consistently.

Lastly, you have to keep your audience engaged and interested in your content, so they stick around. And when you finally post content on your affiliate links, make sure that you will be able to captivate their audience and persuade them to buy the product. Writing positive reviews about the products is the most common way to incorporate affiliate links.

The secret to becoming successful in this career is to be consistent and dedicated to your content. You have to lure in your audience and convince them that they need these products, so they should click your link and purchase. In affiliate marketing, this is pretty much the only way to earn income.

Why Branding Should be the Foundation of Your SEO Strategy

Posted on by John Guevara
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Getting people to visit your website is one of the best ways to secure potential customers while penetrating the market to determine your customers’ new trends and preferences. You can get people to visit your webpages if you use the Search Engine Optimization tools. These tools are designed to improve the quality and quantity of traffic to your web pages and websites. These optimization tools target mostly unpaid traffic with little focus on direct or paid traffic. Building your SEO strategy is something not restricted to the IT department. It is a general aspect of the business, especially the marketing department.

Putting in place the right marketing strategies can go a long way in optimizing your web search, especially when you major in branding. Branding is one of the best ways to increase your business popular among people. Once your brand becomes a household name, people will definitely browse through your webpages in search of information regarding your products and services. Search Engine Optimization can also work to increase your brand awareness—the more people who search about your business or organization, the more your brand spreads. When formulating your SEO strategy, you should focus your efforts on branding as the basis of your strategies. You can ask any digital marketing agency and they will certainly agree how critically important branding is.

This article is centered on some of the reasons why you should consider branding as the foundation for your SEO strategy.

Branding can Help with Getting Links

To calculate search engine rankings, Google relies mostly on natural, contextual, and editorially earned links. These links can be earned by increased visits to your website when people read the content and link to it. Despite visiting your page, some customers may find it difficult to identify you because your brand is not clear. This can, however, change if they previously heard about you from a different source. Having a reputation for being an influential presence in the given line of goods and services puts you at an advantage of gaining trust with users. People tend to respond differently to you when they know or heard about you. This being the case, they will find it easier to link with you willingly.

Helps Gain Social Shares

The impact of having social shares on your SEO is still a major debate among every SEO Agency on the market. As seen previously in securing links, being familiar helps people to identify with you. This principle can be applied with a huge social following. If you have more shares, it means you are more exposed. Branding helps with getting more social media exposure which means more people get to know more about you. If you have a huge social media following, people will likely visit your pages and link to you.

Branding can also Improve your Click-through Rates

Click-through rates are one of the factors used by Google while calculating search engine ranking. If your site is located at the bottom of the list and people keeping skipping those at the top of the list to click on your site, you are bound to increase your ranking. Branding helps with creating awareness of your presence, with that people are more inclined to click on your site.

With an established brand to help you, people find you easy to trust as an established presence in the niche. Despite low ranking by Google or other sites having more backlinks, the fact that people can identify with you will make them choose you over the other sites.

Helps to Build your Reputation

Your online reputation has a lot to do with your web traffic. Google has recently publicized its Search Quality Rating Guideline. Google raters use these guidelines to assess the quality of pages that are presented on search engine results. This document is designed to provide a deeper insight into what Google terms quality in the web pages and sites. Sites with a higher ranking are those that are ranked specifically by Google.

This document has sections that are focused on the reputation of a site or page. It concentrates on what external and independent sources say about the website. This document advises users to focus solely on external reputable sources going through sources such as news articles, blog posts, magazine article forum discussions, and independent organizations. Branding will help to build your reputation by increasing your recognition from reputable external sources.

Brand Mentions are Important

The updates on Google Panda have incorporated brand mention in the Google search algorithms. Google recently discovered that several people mention brands without linking to them. Google has since decided to take into account these brand mentions by rewarding brands that are trending. These rewards are in the form of higher Google search result rankings. The mention of your brand in news sites can work to your advantage towards boosting SEO.

On certain occasions, people mention brands and link to them. When a user uses your brand name to search for your site and web pages, a strong brand signal is sent to Google.

Download Facebook Content and Upgrade your Business

Posted on by Ann Anda
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With around 2.5 billion users, a third of the world’s population, Facebook is by far the most popular social network nowadays. It is a powerful place of opportunities for marketing company development that has made it a real mainstream platform. It’s hard not to find accounts of companies/business people/famous influencers on FB, as it is their hotspot for finding potential customers and the place where the sales funnel is at its peak.

A vast amount of constantly updated content is another reason for users’ active engagement of all ages. Media content, which is one of the most important business content types on FB, has a huge role to play. It is one of the best ways to demonstrate to a target audience what makes your business different, give them something new and valuable, and build a profitable relationship for both parties. FB is full of media content, which in most cases is a storehouse of new knowledge. 

Because of a huge amount of content, it is sometimes worth keeping it off Facebook to maximize the benefits of viewing it. This way, you can study it in detail and conclude in favor of developing your new marketing strategy. 

There are more reasons below that prove why it is advisable to download Facebook video or image content and how it can enhance your business strategy. 

The article includes examples of savers for you to search FB downloaders that will be most handy for you to benefit from social media content.

How to benefit from downloaded content

1. Examine the competitor’s content more profoundly

One of the keys to a prosperous marketing campaign is to analyze the content of a worthy competitor. Thus, you can improve your campaign and develop the right content strategy for your account. A competitor’s informative video can provide you with new business and marketing info, which is also essential for your professional growth.

2. Keep informative content in a safe place

The social network is very flexible, and it’s easy to lose good content. That’s why it’s sometimes a good idea to store helpful content in a trusted gadget folder so that it’s always available when you need to refresh your knowledge.

3. Save UGC to share it on other networks

A business can be considered the most successful if it is not only developed on the FB platform but also has its audience on Instagram, Twitter, etc. Sharing your UGC or other one helps you build trust with your customers, making your business more discoverable and visible.

4. Access stored info anytime and anywhere

The stored content allows you to use it offline — spend your time without the Internet to your advantage. 

How to download content with two advanced ways 

Web-based savers

Online downloaders are handy because they download content quickly and do not require installation. It can be a FB/Insta/Twitter video downloader, etc. To use online savers, you should only connect to the Internet, load a downloader page and insert a video address to download it on a device.

Concerning FB media content uploaders, you may explore some online savers and search FB downloaders you prefer more: FB down, Getfvid, Downvids, Savefrom, Keepvid, Keepoffline. All of them save videos online via video address insertion.

Mobile apps

Apps for video saving are more suitable for constant downloads to iPhone or Android. They need to be installed, and some of them require signing in — for example, the Fastvid app for Android or MyMedia for iPhone. 

The first one operates in much the same way as web-based savers; the second one is not a direct downloader, but it uses other services to save content to a gallery.

NB: a screen recording function is also available, but the video quality will be poor, and it is unlikely to be convenient for frequent viewing.

Conclusion

One important thing to remember when downloading content: if you share stored content on the Internet, always link or tag the content author, or you will be breaking copyright law. Also, using the downloaded video for profit is prohibited.

The Ultimate Guide to YouTube Statistics

Posted on by Team Invideo
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The popularity of YouTube has seen a steady rise in recent years. Today, it is the second most popular search engine after Google. Among the video search engines, it is undoubtedly the best and the most popular one. Any individual or brand that wants to establish an online video presence is aware of the importance of YouTube in the world of video.

A look at YouTube statistics would show that in 2020, more than 2 billion users watched YouTube videos every month. On an average day, more than 5 billion YouTube videos were consumed. These figures res-establish the importance of YouTube. If you are a brand looking to leverage the power of YouTube in your video marketing initiatives, you need to be aware of the scope of the medium. To do justice to that, you need to have a look at some relevant statistical figures.

Site Visits

YouTube is the most visited website in the world. In the United States, it is the second most visited website. 90% of the digital consumers of the US are regular users of the platform. On a global scale, the platform has 30 million active users who visit YouTube daily. The monthly active users’ figures stand at 2 billion.

Thus, as a brand selling any product or service, you need to understand that there are high chances for your users are active on YouTube. If you can establish your presence on this platform, it will be easier for you to grab their attention and convince them of the effectiveness of your business offering.

YouTube Channel

To reach out to your target group in a professional manner, you need to create a brand channel. As of today, there are more than 38 million active channels on YouTube. Out of those, 22,000 channels have more than a million subscribers each.

You need to be on your toes and develop high-quality content if you want to stand apart from the other 15 million content creators of YouTube. Luckily for you, only 9% of small, independent businesses have a dedicated YouTube channel. It means that by establishing a YouTube presence, you will be giving your brand a head start in the competitive business world.

The ‘Baby Shark Dance’ video by Pinkfong is the most viewed YouTube video and has more than 7.8 million views.  BTS, a major K-Pop Band, has an average of 16 million global searches every month. To break it down, this means six searches every second. Thus, if you can create content that engages and connects with your audience, the sky is the limit in the world of YouTube.

YouTube Usage

Over 9000 network broadcasters, recording studios, and others have a content-id in YouTube, and their presence makes YouTube the most popular video-sharing platform across the world. The diversity of YouTube is unquestionable, and today, the platform is available in more than 80 global languages.

Such is the popularity of YouTube that millennials across the globe consider YouTube as the second most preferred video content platform. For them, Netflix remains the most popular platform. The role of YouTube as an entertainment platform can be ascertained from the fact that 20% of the top 100 YouTube searches are related to entertainment and music.

 Thus, if you can create content that is enjoyable to watch, there are high chances of it being shared. With the US, India, and Japan being the top three countries that use the platform, you have a high chance of being viral in the platform if your content caters to people from these regions.

Other than ‘for entertainment’, people also watch YouTube ‘to relax’. Thus, if you can come up with light-hearted content and work on its SEO optimization, the video will become popular on the platform. Optimization involves the use of keywords in the video description and title and adding closed captioning to the video.

Viewing Trends

A look at the viewer demographics of YouTube would reveal that 55% of its viewers are male while the remaining 45% are women. Thus, if your brand sells products or services that are targeted at a male audience, YouTube may be the ideal video marketing platform for you. It is also interesting to note that 70% of YouTube watches come from the platform’s recommendations.  In 2020, when the world was fighting its deadly battle against a global pandemic, 70% of people relied on YouTube to keep up with the live coverage of live events.

YouTube is immensely popular on mobile devices and more than 70% of video views come from mobile apps. Studies have established that mobile users are two times more likely to pay attention to what they are viewing as compared to television users.

The best part about recent mobile trends is that 7 out of 10 people place their devices in horizontal mode while playing a video on their phone. This makes it easier for influencers and brands as they no longer have to create videos that are dedicated to mobile users. Thus, if you can optimize your video for mobile viewing, there is a significantly higher chance of it being popular.

Marketing Trends

While talking about the amazing YouTube statistics, you cannot ignore its role in the world of marketing. As of today, YouTube ranks as the second most preferred platform for marketing professionals to post their video content. While Facebook is the most preferred medium, the fact is 50% of content creators invest in creating exclusive YouTube content.

Even in situations where YouTube is not the only video marketing platform they resort to, 71% of B2B marketing professionals have video as a part of their assorted marketing strategy. The popularity of YouTube as a marketing medium can be ascertained from the fact that 40% of shoppers have purchased items based on their YouTube discoveries. Thus, if a brand can present its products well, there are high chances of convincing potential customers into a purchase. The fact that YouTube viewers are 50% less likely to skip advertisements further ascertains this fact. With the average YouTube watch time standing at 17 minutes 31 seconds, brands have ample opportunity to showcase their business offerings.

The above figures are a testimony of YouTube as a video-sharing platform. The more time that you spend on the platform, the clearer picture you will have on how to leverage that for your business growth.  Irrespective of the nature of your business or the type of video that you are creating, YouTube will give a high ROI for the efforts that you put in. It is worth the effort to channelize your video marketing efforts in the right direction and make the most of the potential of YouTube.

How Can I Advertise My Small Business Online?

Posted on by Pankaj Budhija
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Getting your small business known to the right audience is an essential part of your business growth. The competition will be doing their best to get their brand known above yours, so what can you do to make sure that people find you first?

The key there lies in the word find: most people, when looking for a retailer, service or product, look local and they are also likely to use a mobile handset to search for that they are looking for. This is the reason local SEO needs to be part of your marketing campaign.

What do we mean by local SEO? Search Engine Optimization (SEO) is the key to getting your brand out there, and the higher you come on the search engine’s rankings, the more likely you are to be found in a search. Narrow this down to searches in your local area – and most searches do involve a local element – and you stand a much better chance. First, you need to get your business into a local online business directory, and this will be free.

What is an Online Business Directory?

Put simply an online business directory is a place to list your business, along with all information necessary and links to your website, that will be brought to the fore when someone searches locally for the product or service you are offering. Many towns have such directories that are especially for that direct area, most cities also have similar, and you’ll even find some run by community organizations in small towns via social media platforms such as Facebook.

The idea is that a local search will bring up all viable businesses in the local area that are relevant to that search. Many will be listed in the local directory, and if you’re not listed you are losing out on business. This is a free way of pushing your small business and there are others to consider including:

  • Social media platforms as already mentioned offer a great opportunity for spreading the word. Instagram, Facebook and Twitter are all free to use and reach a lot of potential customers.
  • Blogging is a great way of getting your name into websites that are relevant and also adding cache to your business by way of social trust.
  • Taking part in relevant online forum discussions is a latter-day method of word of mouth and can be very lucrative if you target the right people.

However, there is no getting away from the fact that local SEO is a prime method of being in the right place to appear on searches, and the local directory is certainly a part of this. We keep mentioning local, so let’s finish by talking about why locally geographic searches are the most successful of all.

Why Local SEO is Vital

If you look at articles on online marketing trends for 2021 you’ll see that there is plenty of emphasis on targeting the right audience. The days are gone when leaflet drops were the order of the day; these days it is online ads, blogs and links in the right places. This is another reason why local searches are important in establishing smaller brands and growing businesses which rely on local custom on the whole. People who are already in a particular location will search locally. Those who are going to visit a certain area will search locally. It makes sense to ensure you are in all the free online directories possible, and that you get your name out there using the channels available for local advertisers.

How to Get Started with Instagram Video Marketing

Posted on by Rachel Bowland
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If you are wondering what kind of content to post on Instagram, the answer is — video.

Yes, video marketing is on the rise. After YouTube, Instagram is the second-largest social channel with higher video engagement.

According to a report, people spend 80% of their time watching videos on Instagram. Do you see how big the interest is getting? And that is why Instagram is prioritizing video features and video content more.

Through video content, you connect with your audience on a personal level. Video content can also generate more followers which could make you an Instagram star if your video went viral.

Is that not something you want?

So, let’s dive deeper into Instagram video marketing and learn how to do it better.

Choose a goal:

The first question you need to ask is what your Instagram marketing goals are?

Is it:

● Getting engagement?
● Driving traffic to the website?
● Generating sales?
● Building an online presence?

Once you are clear on the goal, plan out the actionable strategies that will help you reach it.

Conduct research:

Conduct thorough research and understand your target audience. Create a virtual profile of what your target audience would look like. For this, focus on factors like their gender, geographical location, age, interests, and income. When you have created this virtual profile, research other people in your niche and the strategies they are using.  Their wins, losses, and strategies will come in handy when you promote your own Instagram brand page.

Tag products with shoppable videos:

If you are a small business or an eCommerce store on Instagram trying to boost your sales, use shoppable videos. With the shoppable feature, you can tag your products in the posts. By doing this, a shoppable icon appears on your posts. When your audience taps this, they can see the tags, click them and visit the product landing page where they can buy the product.

This is a great way to drive traffic to your website and increase sales. To encourage your audience to buy from you, create videos that educate them about your product. Once they are aware of the benefits and applications of the product, they will be much more interested.

Create a variety of videos:

With Instagram, you have plenty of video formats to use:

1. In-feed posts

These video posts are visible on your feed and can capture your audience’s attention for up to 60 seconds. Use this format to create bite-sized videos to hook your audience and introduce them to your product. For best results, use a video cutter to make videos that are 30-seconds or shorter.

2. Stories

Use Instagram stories, to take your audience behind the scenes and share little snippets from your day-to-day life. Post at least 3 stories every day to stay connected with your audience. You can play with stories tremendously. Here are a few content ideas for stories that you can try:

● Ask questions about your products or find out what your customers want from you
● Use polls to gather feedback from your audience.
● Post screenshots of customer testimonials.

3. IGTV

Use IGTV to publish long-form videos to educate your audience. One of the benefits of IGTV is that you can share links.

Let’s say you are a home-grown stationery brand that has launched its planner. You can use IGTV to show what your planner looks like from the inside, what kind of illustrations you have used inside the planner, and the different categories inside the planner. You can then place a link in the description that sends the person directly to the landing pages. This is something you can’t do with regular feed videos.

Make sure you use UTM tracking to measure the traffic that’s coming from your IGTV videos. Also, use UTM tracking links for stories, link in bio, and ads as you can compare CTRs to see which method is driving the highest return.

4. Reels

With reels, you can create 15 to 30 seconds short videos. These videos are great to add a quirky and funny touch. If your reels get viral, your page gets a good amount of traction. Here are some ideas that you can use for creating reels:

● Introducing yourself to your audience
● Introducing your team members
● Sharing quick tips and tutorials
● Sharing before & after pictures of your product

Creating all these different videos can be a lot of work as you need to create unique videos for each format. So, make sure you use a good video maker to simplify the process and create videos of the right sizes.

Accompany videos with captions

Your captions are the first element in the video that your audience pays attention to. Most of the time, your audience would skip watching a video but a meaningful caption can insist them in watching the video. Captions spark curiosity, give details, and convey your message to your audience.

To write a power-packed caption, you need to write a hook statement or phrase. This hook phrase or statement could be a question, a statistic, or a story. When you start your caption by writing the hook, your audience stays till the end of the video.

Pay attention to insights:

If you are creating content one after the other and not tracking your performance, you are doing things wrong. Use the Instagram insights section to track the performance of your content.

By using the insights, you get to know about your content engagement, the best time to post based on the previous content performance, and days on which your content performs better.

When you have analyzed this data, you can create the right kind of content that your audience wants and stay on track.

Conclusion:

If you want to level up your game on Instagram, it is important you start creating video content. Let’s recap some of the things we learned.

● Focus on creating education and value-based content that educates your audience
● Use the insights section to track your content performance and create the content based on the data
● Make maximum use of all the video features like reels & IGTV videos

Now go make some quality Instagram videos!

Popular Social Media Apps You Can Use to Market Your Small Business

Posted on by Charlene Brown
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Over 53 percent of people on the planet are active on social media. This translates to more than four billion active users at the beginning of 2021 – a pool of customers waiting to be tapped into. Provided you have a good smartphone or computer and a reliable internet connection, social networking platforms can help propel your small business forward. However, it is crucial to do so using the right social media apps where most of your target audience can be found. In this respect, here are some popular social media apps you can use to market your small business.

1. Facebook

This is the largest and most widely used social media platform in the world. With over 2 .3 billion monthly user average, this should be your top site. It allows you to connect with friends, customers, and many other people. The app allows businesses to create private pages where they can interact with their customers. Members can join for free or at a fee. On your business page, you can update on products, discounts and even answer customer questions. Facebook also runs ads that help businesses get discovered or just be connected to their clients. It is an app where connections are easily converted to customers.

2. Telegram 

While Telegram is similar to the more popular social media platforms, the increasingly famous social networking app has been adding newer features that set them aside from the rest. For instance, it is now possible to pin multiple messages, share songs, and view post stats as a channel admin. As seen in a post on Alrigh, Telegram recently launched a new feature called Voice Chat 2.0. The new voice chat functionality will allow unlimited participation in groups and channels. It will have several features, including raise hand, recorded chats, speaker links, and listener links, among others. The most interesting thing about it is that it allows voice interaction with an unlimited number of participants in groups and channels. This is something small businesses can utilize to interact with their customers and market their brand effectively.

3. Instagram

Sometimes words do not do enough justice to a brand or product, and that’s where Instagram comes in. It is a photo-oriented platform that allows you to share your actual product or market your services to an audience through images and videos as well as text.

To benefit the most from Instagram, there are a few things you need to do. For starters, you may want to invest in a good camera that allows you to take quality photos. After creating a business account, all you need is an effective IG marketing strategy and you can start posting. By liking, commenting, sharing, tagging, and using hashtags correctly, you can grow your customer base and maximize sales. With its wide selection between posts, stories, and photo & video ads, Instagram can help grow your brand to the next level. Ensure to use posts that are relevant to your brand.

3. Twitter

This is the platform where your voice is heard. It is the easiest platform to engage influencers by use of “@” and “#”. As of 2021, the site attracts over 192 million users per day. Unlike the other two, the Twitter crowd is more censored. These are people who are sure of what they want and are not shy when expressing it. It is all about representation. You have to represent your brand with a good first impression. By use of Twitter cards and ads, it allows you to grow your business. Using the right keyword in your hashtag will attract visibility and re-tweets.

4. You Tube

It is a great marketing tool that allows you to connect with users via videos. Despite your age or location, a good video will always be appreciated and loved. With over 2 billion monthly users on average, it is the second largest search engine and social networking channel. When promoting your small business via YouTube, it is all about representing your brand using videos that will best attract your target audience’s attention. Marketing with the YouTube app requires you to create one or several great videos. This can be brand, educational, product, or even testimonial videos.

5. WhatsApp

Every single person with a smartphone probably has WhatsApp. The famous app has close to two billion users worldwide, with more than three quarters accessing Whatsapp monthly. It is the easiest social media platform to get a quick sneak peek while doing your task. In the past, it was just for friends and family. In recent times, its business platform allows businesses to interact with their customers. This app offers small businesses features like labels, quick replies, and chat filters that enable them to stay connected with customers. With its catalog feature, businesses can show their products more easily.

Finally, other apps such as messenger, LinkedIn, and TikTok are also gaining massive popularity.

Conclusion

Being on social media does not guarantee sales for your small business. A social media engagement tool will help you gauge and increase your success on social media platforms. Your presence must be felt through videos, photos, and captions that will have people talking. Also, remember to use keywords and titles that people will respond to.

What is SaaS Hosting? Who’s The Best For Your Site

Posted on by Mike Khorev
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SaaS Hosting is a specific type of web hosting service where your SaaS software and files are stored on the hosting provider’s servers instead of your own servers. So, your customers and users can access your software solution (your SaaS product) via the cloud.

The Benefits of SaaS Hosting

With a proper SaaS hosting, your customers wouldn’t need to have a copy of your software on their devices, while the hosting service will also provide maintenance and updates at the server level. So, the customers won’t need to update or patch the software.

Hosting for WP SaaS will also provide various benefits to the software developers. For instance, the developer wouldn’t need to host the software in-house, which may require certain infrastructures and management. Some companies also opt for Iaas hosting that maintains the infrastructures.

SaaS hosting can also provide the following benefits:

  • Security: the more widespread your SaaS software is and the more popular it gets, the more exposed your business is to cyber criminals and other threats. A good SaaS hosting service will also offer dedicated protection against various cyber threats like DDoS (Distributed Denial of Service) attacks, malware and ransomware, hacking, and other threats.
  • Content delivery network (CDN): a CDN is a network of servers that distribute the content, so users can receive the content (and SaaS service) from a server that is located closer to them, allowing better latency and faster processes
  • Scalability: you can easily add more web hosting service with virtual SaaS hosting as your company grows, which is more cost-effective and would save more time rather than investing in more physical hosting and servers.

Who’s The Best For Your Site?

1. Cloudways

Cloudways is one of the strongest SaaS hosting platforms in 2025. It offers speed, choice, and simplicity by letting you run your apps on top cloud providers without handling server management yourself. 

Agencies in particular benefit from its AI tools, scalable infrastructure, and dedicated partnership support.

Key features:

  • Managed hosting across DigitalOcean, Vultr, Linode, AWS, and Google Cloud with 40+ data center locations.
  • AI-powered Copilot that detects and fixes performance issues quickly.
  • Vertical scaling with new CPU-optimized and general-purpose servers.
  • Built-in CDN, free SSL, and advanced security with firewalls and bot protection.
  • Automated daily backups with easy restore options.
  • One-click installs for PHP apps like WordPress and Magento.
  • Staging environments for safe testing before going live.
  • Agency Partnership Program with white-glove migrations, hosting credits, premium support, and $15k+ in training resources.

Pros:

  • Wide choice of infrastructure providers.
  • AI Copilot reduces troubleshooting time.
  • Easy vertical scaling up or down.
  • Built-in CDN, SSL, and strong security tools.
  • Automated backups and staging included.
  • Simple app deployment with one-click installs.
  • Excellent for agencies through dedicated partnership benefits.
  • 24/7 expert support with multiple channels.

Cons:

  • Domain registration must be handled elsewhere.
  • Email hosting is an optional paid add-on

Signup with Cloudways Now and Save 30% on the first 3 bills.

2. SiteGround

Key features:

  • cPanel access
  • Included SSL certification (HTTPS)
  • Free website transfer
  • Unlimited data transfer
  • Free website backup
  • WB-CLI

Pros and cons

Pros:

  • Very fast servers with the latest technologies and software
  • Excellent customer support with 24/7 live chat, phone, and support ticket
  • Free CDN (by Cloudflare)
  • Free SSL certification
  • Multiple data centers in three continents, so you can choose according to your needs

Cons:

  • Limited/fixed storage, although the initial storage is quite large
  • Extra fee if you choose monthly billing

SiteGround is our top recommendation for a SaaS hosting for several reasons. First, its VPS cloud servers are based on super-fast SSD architecture, allowing very low latency and excellent reliability.

SiteGround also offers a very powerful CDN service to allow better deliverability of your content and SaaS software, and you can choose between five data centers. Also, SiteGrould will perform automatic daily backups of your site.

Arguably, however, the best reason to choose SiteGround is their excellent customer service: very fast, responsive, and reliable with almost no hold time on live chat and phone. 

3. Liquid Web

Key features:

  • Fully managed VPS and dedicated hosting service (all updates and security fixes are handled by Liquid Web
  • 100% uptime
  • For WordPress websites, Liquid Web automatically updates your plugins
  • PHP 7 and Nginx to boost your site’s speed and performance
  • Manage all your sites from a single location via iThemes Sync Pro

Pros and Cons

Pros:

  • Fast and secure technologies (SSD, PHP 7, Nginx, HTTP/2, and more)
  • Fully managed hosting infrastructure for various platforms (WordPress, VPS, dedicated servers)
  • Automatic daily backups and updates
  • 100% uptime money-back guarantee
  • Free SSL certification and CDN
  • Free site migration and DDoS protection
  • Premium tools included (iThemes Sync Pro, BeaverBuilder, Jilt, and more)

Cons:

  • Expensive option
  • Need to pay more for an email hosting
  • US and Europe data centers only

Liquid Web is definitely one of the best managed hosting services out there, and actually offers more features than SiteGround. Also, a very attractive selling point is its 100% uptime money-back guarantee (they will credit you 10x the amount when you were down).

However, LiquidWeb is relatively expensive (it is not a shared hosting service) and doesn’t automatically include email hosting. If you do have the budget, however, Liquid Web is a very interesting choice.

4. Heroku

Key features:

  • Fully managed runtime environment
  • Reliable and secure PostgreSQL
  • GitHub integration
  • Various add-ons like New Relic, MongoDB, SendGrid, Searchify, Fastly, Papertrail, ClearDB MySQL, Treasure Data, and more
  • Heroku CLI for interacting with the cloud environment

Pros and cons

Pros:

  • Very easy deployment and environment configuration, very fast to launch
  • Very affordable especially for smaller-scale SaaS apps
  • A great free option, where you can deploy demo or test applications
  • Great interface with the Heroku CLI
  • Excellent mobile-responsiveness

Cons:

  • Does not offer static IP addresses, which can make Heroku limited in some applications
  • Pricing can be high for larger SaaS apps
  • Not very versatile for advanced developers

Heroku is a great choice due to its ease of use, allowing us to deploy apps to the cloud very easily. With Heroku, you don’t really need to manage your servers at all and you’ll also get extremely fast software launch times and intuitiveness. You can use Heroku’s Git push feature which will automatically detect your stack and automatically deploy your app.

Not as versatile as other options on this list, but one of the easiest to use.

5. Digital Ocean

Key Features:

  • Various data center locations across many different continents
  • Managed Kubernetes cluster in just a few clicks
  • Real-time alerts
  • Various resource metrics and summary stats with time-series graphs
  • Flexible compute options with various infrastructure options for your workload

Pros and Cons

Pros:

  • Easy to use, developer-friendly tools and APIs
  • Great documentation features
  • Great user interface allowing easy cloud management
  • Excellent customer service and support

Cons:

  • No South American servers
  • Don’t offer enterprise-level options (no MS SQL, Oracle, Windows Server).

Digital Ocean is another great hosting company for SaaS projects, especially for smaller SaaS businesses with their great pricing versatility and a very easy-to-use hosting environment. Fast, reliable, and secure SaaS hosting at a fairly reasonable price.

While it is not the most versatile hosting service, you get a great load time, decent server uptime, and excellent customer service.

End Words

A proper SaaS hosting can significantly improve your SaaS product’s deliverability and usability, by allowing a faster, managed cloud service from the hosting service instead of your own server.

Above, we have also discussed four of the best SaaS hosting options available today, each with its own advantages and disadvantages.