When it comes to sales, it isn’t just about selling the product or service to the customer. You need to understand their requirements, pressure points, and issues before furnishing your product for purchase. Imagine yourself in a mall looking out for different things before buying your said product and an amateur salesperson insisting you buy a specific brand. He/She is not paying any heed to your concern and just babbling about how beneficial the product can be for you. What would your reaction to him/her be?
If the salesperson had known anything about sales methodologies, he/she would try a different approach. And there would have been a brighter chance of you making the purchase thinking that you need to have it. It is what sales methodologies do. It provides you with various sets of rules and rhythms to follow, right from finding a prospect to closing a deal. Sales methodologies are the combination of different researches and findings done over a long period by several researchers. And today, we will be indulging in some of them to give a better perspective.
Before getting to know the methodologies, here are the 5 profiles of sales representatives,
- The hard worker – The one that goes out of his way to ensure the deal is closed. They are remarkably determined individuals.
- The relationship builder – Everyone in and around the market knows them. Famous for building connection & trust with everyone around.
- The problem solver – Their purpose is to solve customer’s problems and consider that to be the utmost priority.
- The lone wolf – As the name itself suggests, they are the rulers of their own might. They will make rules of their own and aren’t afraid of breaking the norms.
- Challengers – They are well aware of the customers’ needs and the sales processes. They spend more time teaching the customer about the value proposition than closing the deal.
Now that you understand the types, here are some of the methodologies for closing the deal.
Target account selling
This is the most commonly used methodology. The sales representative has a specific number of leads to persuade and follow up with. This helps the representative to concentrate on the list than try and gain contacts and start with the sales funnel. It does save the time of each person from searching the potentials.
The intention here is to get the potential clients in closing the deals. This requires a great amount of coordination from the sales team along with marketing as well as customer support.
The Challengers Sale
A challenger is defined by the ability to teach, tailor and take control. As mentioned about the sales representative’s trait above, a challenger studies the customer and their distinctions & how to get them into understanding the usefulness of the product. It is about bringing the balance of customer relationship with getting them to know about the product’s value.
In Challengers sale, the representative takes control of the conversation and informs the buyer about the know-whats and know-hows that the buyer cannot find on the internet. In return, the buyer gets the best experience while buying the product.
Did you know? In this type of sale, more than 57% of customers are already into the sales funnel of buying the product. It makes the representative’s lives easier to persuade the leads and confirm them to final deals. Marketing plays a substantial role in filtering the failed potentials and provides the sales representative with the potential prospects.
In inbound selling, the customer is already aware of the products you cater to and is interested in what you can offer them. They reach out to the sales representative only to help them guide to the right product. So it becomes more of consultation or solution-based than sales.
Buying Signal Sale
A buying signal is an opportunity for the representative to get in touch with the customer and let them know how useful the product is. With the buying signal’s help, you can determine when a prospect would need your offer. Every time a person visits a website, it creates valuable data for the sales team to use. However, they seldomly get any updates about it. Using this technique, you can gather and understand the interests of each customer’s purchase and persuade them accordingly.
However, not every time you’d get a chance to contact the customer directly. And, you’d end up losing a lead or spending too much time on finding their contacts. Here is when you can utilize the tools that can help you in email search. GetEmail.io is a powerful website with a massive database of email contacts to cater. You can easily find your prospect’s email addresses within a matter of seconds. In return, it boosts your productivity while saves enough time for you to concentrate on other leads.