6 Useful Tips To Make A Professional Business Presentation

Business presentations are about more than impressing senior management and potential buyers with a bunch of well-put slides. You need to make a good first impression and make your presentation stand out to those taking the time to listen to your business ideas. Whether it’s your boss or a group of important business investors, many people struggle with stage fright when it comes to speaking in front of an audience. That’s why you’ll need these tips to deliver a powerful presentation that implements your business ideas. Keep reading to find the 6 most helpful tips that can help you make the best professional business presentation.

1. Have Enthusiasm

Your energy matters big time when you speak in front of an audience. The people listening to your presentation can tell how you feel about the ideas you’re presenting. Your audience is not going to want to hear you speak for hours about an idea or a topic you don’t care about. If you make it boring, nobody’s going to be interested or take you seriously. That’s why you need to show the most passion when you deliver your presentation and show your audience how much you’re eager to display your business ideas. Make sure you show this through your body language and eye contact with your audience.

2. Create a Strong Opening

People nowadays expect to be entertained in order to gain their attention span. This is why you should open your presentation strongly with something that grabs the listeners’ attention. Think about using a pro tool like Visme to add compelling graphics and style. Start with an impressive quote, a touching personal story, or even a shocking statistic to get them interested in the rest of your presentation. You’ll also need to back up your opening with reassuring statements that let your audience know they need to sit through your presentation to get their questions answered. First impressions are everything at the beginning of your presentation, so make sure you give your audience something that lets them know your presentation is going to be worth their time. 

3. Mention Your Goals Early in the Presentation 

It’s easier to get your points across when your audience knows where you’re going with your presentation. It’s a lot more efficient to explain your goals and the purpose of the presentation earlier, in the beginning, to help your listeners relate your points as you deliver your material. In the end, this will make it easier for you to invoke the targeted type of reaction, whether it’s gaining approval to proceed with an initiative, earning funding, or simply changing their minds regarding a particular business idea. Provide your listeners with a step by step plan of your presentation, the points discussed, and the goals behind this professional discussion. This way they’ll be more understanding when you present your main CTA, and you’ll be able to convince them with your desired ideas.

4. Interact With Your Audience 

It’s important to pay attention to how your audience is reacting to your presentation while you deliver your material. You have to be careful not to make your listeners bored with the content you’re presenting. This usually happens when you don’t talk enough to your audience during the presentation. Involve your audience by including them in the presentation and turning it into a conversation rather than a long lecture.

5. Use Visual Aids

The human brain retains information for longer periods of time when exposed to visual content. People are more likely to remember your ideas if you use visuals in your presentation. This usually means PowerPoint slides. You can incorporate visuals in your presentation by including videos, pictures, and even art to get your points across. You can also summarize your complex topics in visual flow charts and help your people get a better understanding by picturing the statistics. There are thousands of helpful tools like Simple Slides to help you create presentation slides that are interesting and informative.

6. Prepare for Hard Questions

You must be prepared for difficult questions when delivering your business presentation or else some listeners may derail your presentation by questions that you don’t have answers to. It’s your job to get to know your audience before the presentation and plan for the potential questions that can arise as people start thinking about your business ideas. Take the time to prepare for all possible objections or all possible questions that your audience may throw your way while delivering your information.

To make a business presentation that counts, you need to be prepared with more than intriguing content. It starts from your body language and eye contact to the way you answer your audience’s questions. Make sure you show up early to give yourself some extra time to prepare the presentation setup.

How to Make Your Online Community a Safer Place

At a time when we need to limit the amount of physical contact and interaction we do, it’s vital to find ways to keep in touch with others. Surviving through the pandemic isn’t just about getting out of being physically healthy, it’s also about getting out mentally fit as well.

To fight the sense of isolation and loneliness, one thing you can do is engage in online communities with people that share the same interests as you. Of course, there are dangers when it comes to online communities. Whether you’re a moderator or a part of the community, it’s always better to stay free from toxicity and potential threats online.

Let’s put you in the position of a moderator. This makes you the leader of the community and in some cases, you are the founder as well.

How can you ensure that the people within your community are safe? Here are some tips you might want to consider.

Get A Content Moderator

If people are free to post their content and thoughts on your community, then it’s imperative that you take the time to moderate what is posted on your platform. Understandably, not everyone has the time to do this but there are ways you can do this without having to do it yourself.

Of course, we are talking about hiring online moderators that do the job for you. It’s a little expense on your end but it’s an investment that keeps your community happy and well-regulated.

A content moderator will basically browse through all of the user-submitted content in your forum or page. It would be best to hire multilingual online content moderation services so that more people have the opportunity to enjoy your community safely. It’s the easiest way to filter content without having to go through hoops on your end.

Aside from keeping your community safe, content moderation also helps you abide by community standards set by certain platforms. 

For instance, Facebook has community standards even for the Groups features. If the Group you own breaks those guidelines, the group can be deleted entirely. It would feel horrible to have your page taken down because of the post made by others.

Filter The Community  Rigorously

Some platforms allow you to filter all of the people that join your community. For instance, Facebook lets you set a few questions that interested people will need to answer should they join the group. Once submitted, you can check out their answers and it’s going to be up to you whether or not they are allowed to join.

It may seem bothersome on your end to set up such restrictions on your page but trust us, it can pay off. Aside from filtering your members, these will also prevent bots and spammers from getting into your community. Thus, making everyone much safer within.

Some people won’t even try answering the questions once they see it on your Groups application menu. However, that only serves your community better. You’re at least guaranteed that every person in the community is passionate and serious about joining. 

Be Clear About Your Rules And Regulations

Every online community thrives on proper management. Without a proper set of rules and regulations, no online community will be safe for anyone. As such, it is important that from the very beginning, you become clear about what you expect from members of the online community.

Setting a list of do’s and don’ts to follow is a must to keep an online community safe. Some of the common rules that benefit every member include prohibiting hate speech, racial slurs, adulterated content, and even the sharing of pirated content. It’s safeguarding not just your members but your community as well.

The rules and regulations should be visible upfront. On Facebook, you can pin it at the top of the page so all members will see it once they get to your community’s hub. You can also do this on other platforms such as online forums and community websites.

The key to making a good set of rules and regulations to abide by is to make sure that everyone benefits from it. There is such a thing as being too strict about the rules. If you are having trouble setting your own regulations, you can turn to other online community owners for help to ask them about what rules they set and go from there.

Don’t Be Afraid To Ban Or Remove Members

A common mistake that community owners make is being too afraid to remove members. It’s understandable that as a community owner, you’d want to see your group grow larger in numbers. However, it’s more important to keep your members happy and satisfied.

If you continue to keep toxic and offensive members for the sake of keeping your community large,  you’ll end up with fewer members because others will leave on site.

The best way to regulate your members is by giving them at least three chances when it comes to bannable offenses. Make a list of members who break the rules and once they commit a mistake three times in a row, then you should bid goodbye to them immediately.

Understandably, some offenses are heavier than others. For instance, if one member engages in hate speed on your platform, then it would be best to have him or her removed immediately.

To be fair to others, make it possible for those that have been banned to rejoin the community eventually. Give them a few months of probation before letting them join again. Like with banning, some offenses are unforgivable so it would be best to let members who commit such acts permanently be banned from the community.

Running a community is not just about making the most members. It’s also about making each and every one of your members feel safe and respected. With the world in the state that it’s in, the last thing anyone would want is to get toxicity online. Communities online should be a safe haven for everyone.

Benefits of Using a B2B Prospecting Tool

Most salespeople face the challenge of finding new prospects and turning them into customers. They believe that prospecting is one of the most challenging parts of the sales process. Luckily, advancement in technology has made everything a lot easier and it offers a solution for almost every business process. For instance, a company can keep up with or beat its competitors by keeping its pipeline for prospects full through the use of a top-notch B2B prospecting tool.

So, what benefits could your business enjoy by utilizing a B2B prospecting tool?

Increasing the number of customers

The primary goal of using a B2B prospecting tool is finding more potential clients to convert into buyers. It is crucial to attract more customers, given that any business loses around 15 to 20 percent of its existing customers annually through attrition. As such, if there’s no more prospecting, the company could see its entire customer base finally gone.

Fortunately, by using a B2B prospecting tool, a company can increase its buyer pool and keep its salespeople gainfully engaged working with both existing and new customers. Besides, when businesses gain new clients, they manage to spread the risks of lost sales. Therefore, the company can cushion itself from issues because losing customers means potential issues in the future.

Reducing the Salespeople workload

Typically, sales prospecting requires the salespeople to comb through the internet for prospects and develop targeted lists of companies. After all that, the salesperson must maintain constant communication with potential clients to ensure they remain interested in the company’s products. However, the same salespeople who do prospecting also have other duties such as marketing the business’ products to new clients and attaining their overall monthly targets. All of these tasks can take much of the sales team’s time and leave them overwhelmed.

The good news is that when a business incorporates a good b2b prospecting tool into its sales process, it manages to automate a lot of the repetitive prospecting activities. That way, the company automatically does most of the monotonous tasks such as sending emails to prospects. And the automation reduces the salespersons’ workload allowing them to handle other sales tasks.

Generating more and better-qualified meetings

Unfortunately, most direct sales revolve around drafting sales pitches which takes up a big chunk of the sales reps’ time, and then the proposals are sent to the wrong clients resulting in rejection. That means so much loss of business resources. But, by using a B2B prospecting tool, the sales staff can identify the right companies to pitch to and not just send pitches blindly. With proper targeting, the sales team interacts with and meets more qualified clients, or in other words, more sales-ready prospects resulting in sealing more deals and fulfilling their sales targets.

Increasing the company’s revenue

Using a B2B prospecting tool enables everyone to do what they enjoy because there is a dramatic reduction of repetitive and tedious tasks. Besides, the prospects receive their products on time and in a unique way, making them happy. The result is more satisfied clients, leading to more repeat sales and more customers which boosts the company’s revenue.

On top of the benefits discussed above of employing a B2B prospecting tool, the tool results in more motivated sales teams. This is because the tool removes the tedious routine tasks by automating them and helping the sales team meet sales-ready prospects, leading to greater sales numbers and attaining targets faster.

What Are The Benefits of Online Learning?

The pandemic sure has caused a lot of negative things from health to even our country’s economy. But on the brighter side, it made us see more alternatives to our usual activities, such as forcing us to work and study from home.

However, many people are still skeptical about the benefits of it, particularly studying online. If you’re one who’s also dubious, here are some advantages of online classes that will help you decide.

Cost

One of the first things that most of us often check before enrolling in a school or university is their rates. Fortunately, online schools are more affordable. Compared to the traditional schools or universities, a student will likely spend only between $100 and $400 per credit hour on average for an online course.

This is because academic institutions don’t usually need to produce physical learning materials that cost them more. And since classes take place online, this means they don’t have to pay for their rent. Plus, they’re able to save more on bills and other miscellaneous fees.

Traditional schools, on the other hand, need to produce more physical learning materials. They also need a budget for rents, bills, and maintenance of their buildings. Hence, their rates cost more.

Efficacy

Many are also skeptical about online classes because they’re doubtful of their efficacy. But apparently, a study shows that it’s just as effective as traditional classes.

However, there’s a chance that it could be more effective. This is because online classes are more engaging. Plus, a student has more ways to ask his queries that will help his studies if he’s too shy to ask during class.

Safety

If you’re concerned about your safety against the pandemic, online classes sure are a great option as it offers no limits when it comes to location. The lesser interaction and contact with other people, the lesser the chance you’ll be exposed to the SARS-CoV2 virus.

Another good news is that you or your child is also safe from abuse in schools. Abuse can also happen in school. Online classes, however, helps in preventing it from happening as you’re safe from anyone you may do you wrong in school.

Schedule

Traditional schools have a set schedule. A typical day in a traditional school usually starts around 7 AM and ends around 3 PM.

But online classes are different. Sure, some schools also have a set schedule for online classes but you’re more free to do other things during class, depending on your instructor’s classroom rules. You can even attend your online class while you’re away for a vacation.

Some schools online even allow their students to choose their schedules based on their availability. This works well, especially if you’re a working student.

This kind of schedule also allows you to enjoy a study-life balance. You have more time to spend with your family or yourself, which helps make you grow.

Online classes sure can be daunting as we’re not all used to this setup. Many of us are still adjusting to it so it’s normal to feel skeptical about it but it’s something worth considering.

Qualities to Look For in a Printer

Looking for a new printer? It can be overwhelming trying to decide on a printer due to the vast number of different models, styles, and features available. To make it easier for you, gathered here is a list of 7 key qualities you should consider when buying yourself a new printer.

1. Functionality

The first thing you may want to research is whether you want an all-in-one printer or a printer that quite literally just prints. All-in-one printers scan, fax, copy, and print. These kinds of printers have more functionality and purpose. Naturally, the more functionality a printer has, the more expensive it will be. So depending on what your priorities are, you can get a cheaper printer but you will be compromising on quality. 

2. Scanning Abilities

If you are someone who frequently uses a scanner, then you need to make sure you are getting a printer that has good quality scanning features. For instance, if you frequently scan documents that are irregular in shape, then you will want a model that has a flat-bed scanner. Some select models use capable automatic document feeders, such as Epson and Lexmark. What this means, is that you can load several pages at the same time in the printer’s tray, instead of having to slowly feed each page one by one. This feature is a real time-saver and one that is worth having!

3. Wireless Features

You have to bear in mind what device you will be printing from, as some devices will work better with other printers. There are many different printing options available out there for different devices as what is the best printer for one device may not work for another. For instance, a printer suited for Chromebook will not necessarily be the best printer for a Macbook. 

There are models available that feature Wifi connectivity that allows you to print documents even when you are not nearby the printer!

4. What Ink Does It Use?

This may seem trivial, however, the last thing you need is to purchase a printer that only works when using an obscure or expensive ink. The running costs of your printer will depend on your model, for example, an inkjet printer tends to be more expensive as replacing them doesn’t last as long. This is where the cost per page comes into play, as a laser printer has a more expensive cartridge typically, but lasts much longer. So, arguably, the laser printer is a more cost-effective option. Either way, before buying a model you should have a good idea of how much the replacement of ink will cost you. That way there are no nasty surprises down the line. 

5. Size

This point is simple, what size do you want? That will depend on your priorities, whether you want something compact and portable, or whether you need something big and industrial to get high quantities of printing done. A smaller size does not equate to a poorer quality! It can be tempting to think the bigger the printer the better it must be, but it really does depend on the manufacturer, the features available, and its main purpose. There are a lot of choices when it comes to sizing, so you will not get stuck on finding something that fits your space. 

6. Printing Speed

This is very important depending on what you need and uses your printer for. So, if you need your printer to print high quantities at a fast pace, then you need to check how many pages per minute the model can produce. This is especially important in office environments when everyone is trying to access their documents. To give you a rough idea your standard level printer will print 20 to 30 pages per minute. However, if you are printing in color then this will take longer. 

7. Print Quality

The greater the print quality, unsurprisingly means the higher the price. Laser printers typically offer the most impressive quality but are certainly the more expensive option and they require more running costs. If you are printing at home on a more casual basis then an inkjet will provide you with good enough quality. When checking for printer quality, the key thing to check is the printer’s dots per inch (DPI) as this will tell you how well a printer can duplicate the pixels of the image/document you are printing. 

Hopefully buying a printer will not be too much of an ordeal for you now that you know what qualities to search for! Do your research, assess your priorities and you will find the perfect printer for your needs. 

4 Apps You Should Install to Advance Content Creation

Every time you share something with other people on the internet, you create content. A blog article, a YouTube tutorial, an Instagram post, or a TikTok video – all these are examples of content. And if you produce such things regularly, you know how important it is to have the most efficient tools at hand. 

In this article, we’re going to share our four favorite apps for advanced content creation. Continue reading to find out what they are – and why we think they are so good. 

Google Docs

Google Docs is probably the most popular writing and editing tool right now. And for a reason, as it’s the best cloud solution for every text content creator that totally replaces traditional office suites like Microsoft Office. With Google Docs, writers can create awesome content with minimum effort. 

The service can be accessed online or offline and offers all of the basic editing tools that Microsoft Word does. Every content creator will surely appreciate the fact that the app is cross-platform. It is supported by all devices, meaning that you can use it both on desktop and mobile devices. With it, you can write and edit your documents anytime, anywhere. 

You also won’t need to bother about saving the changes as all of them are being saved automatically after every symbol you type. But the most important thing is, Google Docs is perfect for collaborative writing and editing. 

No more sending emails with your Word documents back and forth! Just share your Google Document saved on Google Drive with your collaborators in a couple of clicks, and they’ll be able to access the doc immediately. Isn’t it perfect for collaborating with a paper writer who’s helping you with your essay? And you can leave comments, too! 

That’s enough to fall in love with Google Docs, but if you need to create other content like spreadsheets or presentations, you should also try these Google apps:

  • Google Spreadsheets;
  • Google Presentations;
  • Google Keep;
  • and Google Calendar – to keep track of all your plans! 

Adobe Lightroom 

Photo content is essential for attracting your audience’s attention – hardly anyone likes reading texts without illustrations. Oftentimes, images are even more important than texts – for instance, in visual social media like Instagram or Pinterest. 

And though everyone can make a decent photo using a smartphone camera, it doesn’t mean such photos are ready-to-use for social media or blog posts. However skilled you are, all images need some tuning in an image-editing app. 

One of the best ways to polish your images and make them look professional is to use Adobe Lightroom. This software is used by nearly all professional photographers. Even its basic free version is easy to navigate and doesn’t require any specific skills. 

In fact, you can make your photos look better by using an “Auto” button. Yet, if you want to go further, there’s also a bunch of pre-installed styles that you can also apply in one click. What’s more, you can create and save your own styles (presets) or buy and load those created by professionals. Content creators like BuyEssayClub appreciate these features.

However, if you feel that Lightroom is not enough, you can install Adobe Photoshop. It is for sure the king of all photo-editing software which also comes as a mobile app called Adobe Photoshop Express. 

InShot 

Video content is getting increasingly popular on all social media platforms. So, there’s no escaping the fact that you need to create it if you want to stay relevant and keep engaging your audience. Still, you don’t have to be a professional video editor to produce decent clips worthy of posting in Instagram stories. 

By now, there’s an abundance of video-editing software that’s free (in basic versions) and easy to use. One of the most popular cross-platform apps widely used by Instagram and TikTok bloggers is called InShot. 

InShot’s free version is very basic, but it can still do a decent job when it comes to cutting and merging clips, adding music, simple transitions, and more. 

However, you’ll have to watch ads every time you need to save or share your clips, and if you want to use the app in full capacity, you’ll eventually have to pay. Luckily, it’s not expensive and has different payment plans. 

As for the alternatives, you can also try:

  • iMovie (Apple only);
  • Adobe Premiere (Adobe Premiere Rush);
  • Movavi Clips. 

Canva 

One more indispensable app for creating social media content is Canva. Originally, it was an image editor for non-professionals, but now you can also edit videos in it. But what’s most valuable in this app is that it offers thousands of free templates that will help you jazz up your photo content in no time. 

Canva is a cross-platform software that comes as both a desktop version and a mobile app. This makes it a truly universal tool for all content creators – primarily, social media managers. It also has lots of free features, but you’ll need to pay to unlock the advanced ones. However, it’s not too pricey – just a little over $100 if billed annually. 

As for the features Canva offers, there are quite a lot. You can create your own designs from scratch or use professional templates for all kinds of graphic products. This goes for Instagram stories and highlights, logos, business cards, Twitter banners, YouTube previews, and more. 

You can also use the program for image editing, adding captions in custom fonts, making animated text videos perfect for Instagram or Facebook stories, and more. If you don’t have quality images of your own, just choose from the program’s extensive library and create logos, banners, or image posts in minutes! 

While Canva is awesome, there surely are some alternatives. The most popular alternatives are Figma and Designhill Logo Maker.

Wrapping Up 

Content creation is hard work that requires lots of knowledge and skills. However, it’s become much easier today due to the abundance of highly functional, easy-to-use apps. And though these apps are only tools and can’t do the brainwork for you, they can easily advance and facilitate every content creator’s working process. 

In the article above, we’ve listed some of the best apps for content creation and editing available at the moment. Try and use them to your advantage!

How to Reduce Confusion When Communicating Virtually

For all of the good that comes with running a remote business or virtual team, there are a number of unique challenges that emerge when you’re no longer interacting with your people face to face. Confusion and miscommunication are chief among these issues.

3 Tactics for Reducing and Avoiding Confusion

Virtual teams are great. Not only do they provide a tremendous amount of flexibility, but they also allow each member of the team to work in an environment that’s comfortable and suited to their own needs. However, ignoring the shortcomings of virtual teams does everyone a disservice.

If you want your business to run as smoothly as possible, you need to be forthcoming about the challenges that exist with communicating 100 percent virtually. More specifically, you have to address the issue of confusion and the friction that exists when communicating tasks, facilitating feedback loops, or managing projects.

While nothing can replace the clarity of face-to-face interactions with your team, there are ways you can reduce confusion in a virtual setting and enjoy optimum productivity and efficiency. Here are a few suggestions:

1. Set Ground Rules

The first step is to establish clear and precise guidelines for how team members are to communicate with one another. This might seem like such an obvious thing, but the reality is that everyone has their own preferred methods and modes. By creating ground rules, so to speak, you cultivate consistency and pave the way for less confusion.

For example, how should new assignments be distributed? (Is the project manager supposed to send an email, make a phone call, or schedule a Zoom meeting to discuss?)

Or what about simple details like receiving a message on Slack? (Consider creating a universal symbol of acknowledgment that the message has been received and read – such as a checkmark or thumbs up.)

Little details like these can help your team avoid the issues that so-often plague virtual teams and put a chokehold on productivity. 

2. Choose the Right Medium

Be intentional with the various forms of communication you allow in your business. While there is no shortage of options, some solutions are much better than others – particularly when clarity is the primary objective.

  • Email: Good for non-urgent messages where you want to document something and/or provide thorough detail. Also great for sending large attachments and links that someone needs to open on their computer.
  • SMS: Designed for short and concise messages. Ideal when you want to get straight to the point. SMS emphasizes clarity by forcing you to strip out any filler language and focus on the “meat” of the issue.
  • Video conferencing: If you have something important to discuss with a group of three or more, a quick video conference can help you get on the same page with one another. One of the biggest benefits is the ability to see body language.
  • Voice call: Looking for the quickest possible way to communicate an idea without the possibility of the meaning being misconstrued in a text format? A voice call allows you to explain yourself and leverage inflection and tone to ensure complete clarity. 

There’s a time and a place for each of these modes of communication. The important thing is that you set clear rules on when each is preferred so that your team knows what to do in any situation.

3. Practice Empathy

If you want to reduce confusion, you (and your team) must learn to be empathetic with the person you’re communicating with.

“We often think that others are more in sync with what we’re thinking than they really are. The obvious fix for this illusion is greater empathy,” Harvard Business Review mentions. “Put yourself in the position of the other person. Actually visualize that individual in his office as you send him an email.”

Remember that simple details like grammar and spelling can make a huge difference. Always read your message prior to identify issues like misplaced commas, misspelled words, missing words, etc. Correcting an issue like this upfront can prevent unnecessary back-and-forth.

Restore Clarity in Your Organization

A healthy amount of clarity within your organization can help you avoid and overcome a litany of issues that so often plague virtual teams. By emphasizing frictionless communication, you’ll find it possible to get more done in less time (and with better quality). 

Now’s the time to step up and embrace this all-important challenge of restoring clarity to your business. Which tips will you put into action first?

8 Great Tips on How to Organize Your Business Calls

Business phone calls are daily bread to every company, big or small. After all, businesses need to interact with their customers and partners; otherwise, they’ll miss opportunities and eventually fail to grow and prosper. That’s why an effective communication channel is necessary for this line of work.

However, there’s much more to business calls than meets the eye. A phone and an answering machine are not enough! Fortunately, there are many strategies and smart solutions that will facilitate this important activity. If you want to learn how to organize your business calls more efficiently, keep on reading!

Invest in a Reliable Phone System

Proper communication is key to every successful transaction, agreement, and business activity. A day at an office can turn into chaos if the communication channel is disrupted and there’s nothing to keep it in order. Fortunately, there’s an excellent solution – a business phone system.

How can you benefit from it? Reliable services, such as Weave phone systems, can help you make your business calls more organized by improving customer service, reducing pressure on you and your employees, facilitating workflow, and promoting the growth of your company. It also helps you reduce performance costs over time. If you don’t have a phone system yet, consider getting one as soon as possible.

Prioritize Your Calls

Big and small companies deal with clients, partners, and other people on a daily basis. If you want your business calls to be organized, you need to figure out who needs your attention first. Some business operations won’t happen until you resolve an issue with other partners. A good rule of thumb is to keep a schedule and note down people and places that require a phone call from you. Then, start making calls from the most to least urgent.

Keep Track of Your Business Calls

In every company, employees must know who’s responsible for each task. If you work with multiple clients and need to make several phone calls every day, you should specify who takes care of which ones. To improve the communication channel, you may consider creating a system where you’ll keep track of all the calls you and your employees make. This way, you’ll be able to oversee progress, analyze results, and delegate tasks.

Keep a Message Pad Nearby

You know how it is with clients and business partners – they all have thoughts, opinions, questions, and ideas they want to share and hear your response. A message pad is a great tool that will keep you focused during a call, help you organize your thoughts, and allow you to note down important remarks you can use for reference later on. Sometimes the old-school pen and paper method is the best and beats digital notebooks hands down.

Remember About Phone Etiquette

Making and answering phone calls can be challenging – not everyone knows how to do it in a professional manner. However, you need to be sure that you and your employees can communicate with your clients effectively. For that, you must be familiar with the phone etiquette.

Here are some of the best practices you should follow:

  • Be prepared for each conversation
  • Answer promptly
  • Announce yourself
  • Stick to your agenda
  • Be an active listener
  • Be mindful of your tone
  • Recap your conversation
  • End the call on a professional note

Send a Follow-Up Email

When you’re finally done talking on the phone, you can sigh with relief and go about your day. However, if you managed to take notes in your trusty message pad, you may realize your job is not done just yet. Many important decisions and things happen over a call. Your client may have a specific request or come up with a question or an issue that requires you to do some research and prepare an elaborated written response. As such, you should send a follow-up email containing the most important points and information, as well as declarations of your future actions.

Don’t Forget About Time Management

All of the tips mentioned above will help you organize your business calls. However, you shouldn’t forget about another essential aspect of this activity – time management. You can delegate the tasks, have the best phone system available on the market, and multiple clients who need your services, but all that will be for naught if you lose track of time.

You need to know when to make your phone calls, who needs your attention first, and how much time you can spend talking on the phone. The best thing you can do is to be prepared before you dial a number. Make sure you know what needs to be discussed and what kind of questions may appear. Having a document with frequently asked questions and answers can speed up the process – feel free to come up with one if it applies to your line of business. Additionally, answer in a timely manner, be precise, and keep your calls short. After all, you don’t want to make people think that your phone call could just as well be an email.

The Bottom Line

Business calls are a crucial part of every company’s usual functioning. Not a day goes by without phone calls, emails, and messages. You need to communicate effectively with your clients and business partners – otherwise, you’ll never get the results you hope for.

There are some strategies that will make this task go easier. In this case, proper management is key, and an efficient phone system can work wonders in your company. Hopefully, the tips mentioned above will help you organize your business calls better. Feel free to implement the changes in any areas you think need improvement and wait to see the results.

4 Reasons Payroll Software Supports Scaling Your Business

Are you still processing payroll manually? Do you use software only to track employee hours through a time clock? When you process payroll manually, you’ll certainly come to understand the process inside and out and hone your payroll processing skills. However, payroll skills won’t help you scale your business. 

If you’ve got 5 or fewer employees, you’ll survive with manual payroll for a while. However, to scale and grow your business, you’ll need to start using payroll software. 

1. Scaling your business requires simplifying processes and systems

Scaling a business requires simplifying operational processes and there’s nothing simple about a manual payroll process. It takes an incredible amount of time to manually calculate wages, overtime, and taxes, not to mention the lengthy process of cutting, signing, and delivering checks by hand. 

If you offer 401(k)s, benefits, commissions, bonuses, sick pay, vacation time, or retirement plans, you’re looking at a full-time job just processing payroll. When all your time is tied up, you’ll never scale your business.

Payroll software simplifies, automates, and streamlines virtually the entire payroll process. You can even get software that comes with advanced features that make life easier for you and your employees. For instance, Paylocity allows your employees to access a portion of their earned wages before payday. You can also monitor metrics and trends through a visual dashboard to make better hiring and budgeting decisions.

To make the right business decisions, you need access to the depth of insights only software can provide.

2. Payroll software eliminates careless mistakes

Careless mistakes are all too easy to make when crunching numbers by hand. Pushing just one wrong button on your calculator or misreading a number on a piece of paper can have devastating consequences. You might pay an employee or vendor too much or too little, withhold the wrong amount of tax, or misrepresent your available cash flow and overspend. 

Using payroll software eliminates the majority of oversights and careless mistakes. As long as the data is entered into the system correctly, the risk for mistakes is greatly reduced. With an automated payroll system, the majority of data will be retrieved directly from time clocks, electronic W2 forms, and standard settings. 

3. Payroll software makes it easier to open new locations

When your goal is to open new locations or sell franchises, you’ll need all the time you can get. Using payroll software will free up your time so you can get your new locations up and running. 

When you find good payroll software, you can also recommend that your franchisees use that same software to help them streamline operations. After all, when they succeed, you succeed. However, just make sure you don’t require your franchisees to use specific software or you risk creating an employer-employee relationship. Global Franchise Magazine explains this in detail and shares why it’s a good idea to simply “strongly recommend” specific payroll software and HR tools rather than require their use.

4. Payroll software creates consistency that keeps employees happy

Maybe you don’t make payroll mistakes all the time, but only every few pay periods. The moment those mistakes start to inconvenience your employees, they’re going to look for another job. 

For instance, say you have to short a future paycheck because you overpaid on a current check. Employees will generally be forgiving if this happens once. However, additional issues will be met with frustration. When small mistakes become a pattern, employees won’t stick around.

Consistency is a critical requirement for scaling your business and applies to every system and every aspect of your business. Creating consistency around your payroll practices is necessary to keep employees from getting frustrated and getting a job with your competitors. 

You don’t want to lose your best employees when you’re trying to scale your business. Dealing with turnover, interviews, on-boarding, and training will take your attention away from scaling your business.

Scaling your business requires a commitment to simplicity

Complex systems don’t scale easily. Processing payroll manually is a complex system. If you scale your business with a manual payroll process in place, you’ll multiply your payroll workload each time you grow a little bit. As you start forming new partnerships, you’ll increase the complexity as well. 

Hanging onto a manual payroll system will hold you back in your efforts to scale. Using payroll software will reduce complexity, increase simplicity, and create the foundation for smooth scaling.

How to Write a Marketing Content – Examples and Tips

Marketing content is at the core of promoting businesses in the digital world. Creating content that can help ideas stick, influence consumer behaviors, and promote products and services is a tricky job. Jones Miles, an online Marketing expert at GoAssignmentHelp, says, “Today, the word-of-mouth publicity has transmuted to spreading of information and influence through social networks. For small business owners, creating viral content is the most effective way to harness the power of social media and online marketing.”

So what makes certain ideas, products, actions, or stories stick in our minds more than others? Let us decode how to create effective marketing content:

Less is More

Assignment helper Prius Myers gives an excellent example to explain this phenomenon. He says, “Suppose you visit Dell’s website to buy a laptop. Each listing on the site presents a long list of information about PC cards, media base, docking ports, modular options, memory keys, types of DVD drives, etc. You have no clue about the technology – and despite extensive information, you are at a loss on which laptop to buy. Now, imagine seeing a video of each laptop where you can see it from all angles and check out its best features by clicking on it. Wouldn’t that make it easier for you to decide which one to buy?”

Many times, when businesses describe their products, they make the mistake of using nuanced and complex messages. They think that by telling more about the product, they will impress a potential buyer. The truth is when you learn a lot about a topic at once, you forget most of it instantly. The best strategy is to choose one or two best features of the product and build your marketing content around it. Such content will be easier to understand and have longer retention duration.

Use Analogies to Introduce a New Idea

Riteish Mukherjee from GoAssignmentHelp shares, “When Facebook first came out, it was portrayed as an online yearbook. People treasure their high school yearbooks as they spark memories of their old friends and teachers and instantly associated Facebook with an online medium to stay in touch with their friends.”

Analogies are effective ways to communicate unfamiliar ideas to an audience. They make your marketing content more relatable. Experts suggest that you should use an analogy to explain something, present complex or abstract arguments or concepts more simply, or compare and contrast two or more products or services.

Minnie Sietelman, who helps MBA students in assignment writing, warns, “One has to be careful while using an analogy. It should not be used as a core idea but to support and explain the idea. You should also be sure that your target audience knows what you are referring to when you make an analogy. Someone who is not interested in sports would not understand a basketball analogy. Similarly, people who are not Marvel fans would not relate with Ironheart or X-23 analogies.”

An analogy must also be related to your idea or product in some way for it to be effective. You may compare Content Marketing with Farming as both are related to the creation, planting seeds (content), growing, and producing fruits (results). Both of them use tools. Land can be related to the context of content and user-interface can be related to soil in the agricultural farm.

Create Curiosity Gaps

The most effective marketing campaign is one that successfully makes people want to know more about the topic. Serve them with an appetizer that makes them want to devour the whole meal. A popular assignment writer in the UK, Simranjeet Chaddha, says, “The advent of websites like Upworthy and Buzzfeed has made the concept of ‘curiosity gap’ quite popular. Earlier, the print media was known for long well-researched articles or salacious rumors and gossips – depending on their target audience. In the world of online marketing content, clickbait and snackable content are driving revenues and traffic. The audience of today has smartphones with RSS feeds. It needs more than rhetorical questions and trick content to stir their curiosity and make them click a headline and compel them to read a blog post or an article.” You can try to share your viral anonymous stories at The Doe site.

According to Simranjeet, four ways to implement the curiosity technique while creating marketing content are:

  • Create an irresistible headline: Upworthy requires its writers to come up with at least 25 headlines per article. It pushes writers to brainstorm on writing a headline that gives the user enough information to decide whether he or she wants to read article or not but is not detailed enough to say it all in one line. The ideal headline is one that balances information with intrigue.
  • Publish your content frequently: Giants like HubSpot and popular newspaper websites publish a ton of content every day. This helps them to cover a wide range of topics to cater to different types of audiences. There’s another advantage. If some of the content does not perform well, other articles take over. It becomes a game of numbers. More you publish; more are the chances of making your marketing content go viral.
  • Perform A/B tests of your content: Publishing often also gives businesses the power to experiment with their headlines, type of interactive experiences they publish, and social media marketing or online marketing strategies they implement. You can analyze which content piece performs better than others and use the insights to refine and tweak your content strategy.
  • Post content that goes viral on social media networks: Engagement with the audience is the currency in the world of marketing. Hence, businesses that promote contests and quizzes like ‘Which car are you?” and “Which Marvel superhero you look like?” draw more traffic through social shares.

Whether you have a small business or a large business, you work for-profit or a non-profit, these simple marketing content strategies can help you leverage the power of digital platforms and increase your revenues several-fold.