About Andrej Fedek

Andrej Fedek is the creator and the one-person owner of the InterCool Studio. As an experienced marketer, he is driven by turning leads into customers. His goals always include White Hat SEO. Besides being a boss, he is a real team player with a great sense of equality.

The Complete Guide to What is SEO Content and How it Drives More Traffic To Your Website

Creating engaging content is a proven technique to attract visitors to your website or landing page. The information should be valuable and captivating regardless of whether you write an article or create an illustration.

Just like a strong CRM solution is vital for smooth client interaction, SEO is crucial for generating traffic, reputation, prospects, and purchases, but you can only reap these rewards if you handle it right. Otherwise, your company remains virtually invisible online.

Although staying relevant isn’t always simple, you can’t let your guard down regarding SEO. There is no assurance that previously successful SEO techniques will remain effective because Google constantly changes its search criteria.

To ensure the success of your organization, you must stay on track with the current SEO best practices.

In this guide, we’ll go over the main points for developing a successful SEO content strategy.

What is SEO Content?

SEO content is there to boost your website’s search ranking. One of the SEO foundations is content, which covers all aspects of creating and organizing content for your site. To create material that will help your website top the list, you should focus on copywriting, keywords, and optimizing site design.

Another important concept is an SEO marketing strategy. It’s a detailed plan for increasing the number of people who come to your site. Both on-page methods, which employ intent-based terms, and off-page approaches, which generate inbound connections from other web pages, are essential to effective SEO.

Find SEO Keywords

SEO process should begin with keyword research, so performing it poorly or not at all lays the ground for failure. If you don’t conduct keyword research, you run the risk of choosing misleading keywords for your brand. There are very few or no searches for keywords with poor search frequency. It is unlikely that content with these kinds of keywords will be recognized.

When you’re just starting, you can pick long-tail keywords to place higher in Google searches (note: if you can’t afford a keyword research tool, take advantage of SEMrush free trial to get all the premium SEMRush features for free for 7 days. This includes keyword research). After you’ve prepared a selection of your target keywords, think about the potential content subjects. Choose the sort of content – a tutorial, a how-to, a briefing, etc. – for every keyword. Identify each term’s additional, related keywords and the search intent.

User searches have a specific goal, which is referred to as search intent. It is the reason behind a particular search. Ultimately, Google’s top priority is to fulfill user search intent. Consequently, search intent must play a significant role in your strategy if you wish to thrive with SEO and content marketing.

Use a Basic URL Format

Keep in mind that a Google Search result typically includes the URL next to the document title. While Google can efficiently process sophisticated URL structures, creating simple URLs is always preferable.

Visitors will easily access your site if the URLs contain words related to your website’s content and layout. Create short URLs without extra inputs and avoid using generic page titles or too many keywords.

Design a system that effectively groups your information and enables users to understand where they are on your website. Avoid extensive subdirectory clustering and using names for directories that have nothing to do with the contents of those directories.

Concentrate on utilizing and referencing one URL in the design and inner linking of your content. If you notice that users are viewing the same content via several URLs, you can redirect them from undesirable to predominate URLs.

Link to Relevant Resources

You can increase organic traffic without publishing fresh content. A solid internal linking plan can often be enough for your website to increase traffic to the pages with low rankings. An article that ranks on the first page has a more relevant and high-quality link value than an article that ranks on page two or after. By linking those two articles, you give the piece with the low score the chance to get to page one by extending the link’s credibility and relevancy.

Links are the most effective technique for directing website users to additional relevant material. Including internal links that will lead visitors to topics they are interested in is a big part of the SEO technique. You can also direct visitors to sites where they can make purchases and even have affiliates direct potential consumers to you.

Get Your Headers Right

Since most people look only at the headlines, attractive headlines will undoubtedly draw your consumers’ attention and improve the likelihood that they will read the full article.

Create a headline, then use a tool to evaluate its relevance. You can include keywords in your headings to make it easier for your readers to find your business. Finally, in order to make your headlines more meaningful and concise, optimize the number of characters.

Why Is SEO Important for Your Website Traffic?

There are about a few hundred ranking criteria used by Google. These ranking variables give importance to practically every aspect of a website, including its speed, URL format, picture names, credibility and relevancy of a page, number of backlinks, and a variety of other elements. Therefore, it’s essential to check that the content on your website is optimized to rank well in search results and interesting enough to lead to clicks, and SEO can help you with that.

Shopping websites receive multiple times more volume from search engines than social networks. This indicates that putting money into SEO is equally (or even more) important than social media promotion. Mix these approaches to maximize the effectiveness of your marketing plan if you intend to attract a ton of traffic to your business and boost sales. SEO proposals are one of the most effective ways to increase your website traffic. Not only will it help you reach more people, but with higher search rankings on Google’s SERPs comes an increased chance for conversion opportunities as well

Conclusion

Make sure your website includes most of or only SEO-friendly material. Everything you publish online should serve a specific purpose. This includes blog posts that answer frequently asked questions, visuals that showcase your goods, and sales pages with a message at the upper end that informs users about the features and helps search engines index and recognize the information.

Increase your search presence to attract more users and, as a result, engagements and profits. It might take effort, but the work invested in becoming an SEO guru is always worthwhile.

Andrej Fedek is the creator and the one-person owner of the InterCool Studio. As an experienced marketer, he is driven by turning leads into customers. His goals always include White Hat SEO. Besides being a boss, he is a real team player with a great sense of equality.

Best Landing Page Examples To Inspire You In 2022

A Landing page is designed majorly to get leads and close sales after your content have been posted on the internet. The page helps deliver the promise that was made in your content and gets your consumers to take another step towards becoming your customers. It is the page where your customers are asked to either subscribe or get a free product or just do something logical.

The goal of a landing page is to get sign-ups (emails or phone contacts). According to convertkit.com, you’re more likely to convert visitors on your page to a carefully designed landing page than to a list of your products, homepage, or long-form article. Therefore, landing pages are great for running a successful online campaign.

It takes hours and technical know-how of CSS or HTML to build a landing page. But, thanks to the advancement of technology, you can create a landing page without having prior knowledge of coding. You can use a landing page builder to aid in the accessible building of your landing page. However, there are a lot of landing page builders, which makes it rather challenging to know which to settle for.

This article will guide you by showing you some of the best landing page examples to inspire you in 2022, their benefits, and their importance. But before we delve into that, it is essential to know the importance of Landing pages and why you should have one.

  • A landing page is a great way to drive traffic to your website or build your brand.
  • It leads customers to a specific product or service and encourages them to take action.
  • It helps to build a customer base and increase your conversion rate.
  • Landing pages are what makes the hard work you’ve done on your website lead to sales.
  • They are an effective lead conversion tool.

Elements of an Effective Landing page

To build your landing page, you need to include some significant elements in your layout. An effective landing page addresses a clear issue, provides a solution, and encourages your customers to take action, which leads to an increase in conversion rates.

A Simple Layout:

An effective landing page is simple and easy to navigate. If the forms are too lengthy, it can chase your potential clients away. Instead of what the landing page was meant to achieve in the first place – encourage them to take action. Your landing page should also be in tune with your branding, from the style to color palette and other elements to layout images, among others. Although the singular goal of the landing page is to create traffic to your website, it still has to be in line with what your brand stands for. Look for ways to integrate the general outlook of your website into your landing page to create a lasting impression on new subscribers.

Keep your pages simple and clean, not too cumbersome, and be able to communicate in clear terms what your audience will get if they decide to get what you’re offering. You may feel compelled to put a lot of information on the page, but this can give your audience some doubts about claiming your offer. To the extent you can, provide clear steps for your users to proceed with your site. For example, on im-a-puzzle.com, they show you the specific steps to start solving online jigsaw puzzles on their site.

A High Converting Headline:

You have just a few seconds to keep your audience on your page once they click that link. And your headline is the first thing that catches their attention. In addition to that, 8 out of 10 people only read the headlines on a page before deciding whether to continue the content or move on. Whether your product or offer is free or not, your headline can be the determinant factor to people clicking it or not. The headline should catch the attention of your prospective client, appeal to their emotion, and give them reasons to continue reading the content.

The headline should be short and direct. However, you can include a subheading to elaborate on your message and drive home the point more to your readers.

Optimized For All Device Types:

You never can tell what type of device your audience uses, and your page should be able to accommodate all device types. This is so you can offer the best user experience to your customers regardless of the size of their browser window. When creating a landing page, you should invest in a well-designed WordPress that allows the creation of mobile-responsive pages. The ultimate goal of a landing page is to increase conversions, so you should design the page so that it accommodates all devices and gives your audience a smooth user experience. You don’t want your users to keep zooming in and out, adjusting their screen size to understand what your landing page is about.

Provides a Special Offer:

Your landing page is to provide a specific solution to your audience’s problems before they can be encouraged to click on the link. You ought to have surveyed to know the particular problem your target audience is facing and then create a landing page that addresses that problem. Your content can get as many readers as possible, but to convert them to new subscribers and new leads, you’ll have to provide them with a unique offer that addresses their pressing needs.

Clear and Relevant Images:

Humans are visual creations, and images can help lighten your landing page. You can use images of people to humanize your offer, or you can use images of the product or service you’re offering. This helps the readers visualize the proposal and makes it easy to sign up. However, too many images will choke up your page and distract readers.

A Clear Form With a Clear CTA (Call-To-Action):

Keep your form as clear and straightforward if possible by asking for specific information from your new subscribers. For instance, if you’ll be sending the product to them via email, just their names and emails are enough. However, you should also include a clear CTA that allows your audience to click to submit their information and claim their offer.

For example, here’s a landing page from adamconnell.me

https://www.adamconnell.me/subscribe/

It fits the above-described requirements perfectly.

The landing page is simplistic, with lots of white space. The center of the page is dominated by a carefully crafted headline, below which lies an enticing CTA button surrounded by a reassuring microcopy.

There’s a quality image of Adam on the right to instill some trust, and of course, this landing page is built to be pitch-perfect on all mobile devices.

Best Landing Page Examples

1. Unbounce:

One of the most recognized landing page builders that help capture more leads customers and increase sales. This page builder supports A/B testings that help users test their landing pages before launching them out. It has a drag and drop builder that creates landing pages without the help of a developer and technical knowledge of coding. With Unbounce, you get over 100+ landing page templates with over 850,000+ free professional images from Unsplash. You also have access to over 950 Google typefaces. You can change the keywords to suit your brand, and what your audience is looking for. It aligns with CRM providers, such as MailChimp, WordPress, HubSpot, Zapier, among others.

Unbounce has four payment plans which all come with a free 14-day trial period: Launch, Optimize, Accelerate and Scale.

  • The Launch plan is suitable for small businesses using landing pages for the first time to increase their sales.
  • Optimize plan is suitable for companies who need to optimize their website pages for higher conversion rates.
  • Accelerate and Scale plans are perfect for businesses and companies who want to move their growth to the next level.

2. Landing

This poses to be the best landing page builder for non-programmers. It requires no IT or coding skills. It comes with flexible options to increase the reach of your campaign and thereby increase conversions. This software has a drag and drops editor to edit the page to your taste and brand preference. With Landingi, you enjoy over 100+ landing page examples and over 5000+ free images, and 600 free icons to create your page. Fonts are essential for a good landing page design. This page builder has over 800+ Google fonts available on the platform.

It has an A/B test feature that allows users to test the effectiveness of the landing pages with different marketing to know the best one that suits their campaign. In addition, Landingi has a unique feature called the “landing page import feature,” that other landing pages do not have. With this feature, you can clone other landing pages to benefit. You can also automate your campaign to save time and improve outcomes.

Landingi has three payment plans which do not require the use of credit cards, and all have a 14-day free trial: business, agency, and enterprise.

  • Business plans include creating, automating, and core plans. They are suitable for businesses that want to increase their conversions.
  • Agency plans include agency and agency pro plans. They are great for large agencies that want to increase their sales.
  • Enterprise plans are ideal for large enterprises that benefit from its advanced features.

3. Instapage

The speed of this landing page builder attracts a lot of brands to it. It uses Thor Render Engine technology and AMP to increase the speed and thereby increase conversion rates.

Instapage requires only a few minutes to build, and it is ideal for creating multiple landing pages. It comes with over 100+ landing page examples and over 5000 web fonts. The software is user-friendly and suitable for beginners with no design or coding skills. It is perfect for mobile-responsive pages. With the A/B and multivariate testing feature, you can test the effectiveness of your landing pages. You have access to the Bigstock image library for free. Instapage has integration with Facebook Ads and Google Analytics. It also has integrations with email services such as HubSpot, MailChimp, AWeber, and the likes. In addition, you have the option to change the keywords to help optimize your page for SEO.

Instapage has two pricing plans: Business and Conversion Cloud plans.

· The Business plan gives significant features like the analytical suite, Thor Render Engine, Ad maps, multi-step forms, and robust integration. The plan is suitable for businesses that want to increase their conversion rates. It has a 14-day free trial period.

· Conversion Cloud plan is perfect for businesses that want to optimize their conversion and access unique features such as dedicated launch specialists and AMP (Accelerated Mobile Pages). The plan comes with a custom pricing scheme determined by the size of the need of your landing page.

4. Wishpond

The best landing page builder with marketing automation. It provides four marketing tools for its users: contests and promos, landing pages, popups and forms, and marketing automation. It comes with an unlimited amount of landing pages, popups, and forms. The software has a drag and drop builder that helps you create appealing designs even with no prior coding experience. It has pre-designed landing page templates that are user-friendly for all mobile devices. There’s no limit to the type of information you can collect with the forms. Wishpond offers optimization tools such as tracking tools, analytics, testing variations, and A/B testing that helps to increase conversions and sales. It has a library full of eBooks, articles, and webinars on marketing topics available to its users. Customer live support is also available, where you can chat with an expert if you need help navigating the platform.

The software has three pricing plans that come with a 14-day free trial: starting, everything you need, and rapid growth.

  • The starting plan is suitable for beginners with no experience, and it has a monthly lead cap of 1500.
  • Everything you need a plan is ideal for businesses who want to scale up their business, with a monthly lead cap of 2500.
  • The rapid growth plan is perfect for businesses that generate more than 10,000 leads per month. The pricing is based on the number of leads you require.

5. GetResponse

This is another landing page with advanced marketing features such as cloud-based marketing software that provides landing pages, marketing automation, email marketing, and conversion funnels services. It has an unlimited number of landing pages and is suitable for small businesses and individuals who want to automate their marketing campaigns. It comes with lead generation tools that help to build your email list. It also has an autoresponder that allows automated emails. In addition, the landing page has prebuilt conversion funnels that include a webinar funnel, lead magnet funnel, list-building funnel, and sales funnel. It also has in-built tools to run campaigns such as Facebook Pixel, Facebook Ads, and Social Ads Creator.

The software has a 24/7 customer support team in eight different languages.

GetResponse has four pricing plans with a 30-day free trial: Basic, Plus, Professional, and Max.

  • The basic plan is for businesses just starting and building a contact base.
  • The Plus plan is perfect for businesses that want lead generation, sell physical products and online courses, and increase their conversion rates.
  • The Professional plan is ideal for businesses who want to optimize their results and access its pro automation and integrations.
  • Max plan is for large businesses who want to enjoy its personalized, flexible, and advanced features.

Final Words

If you are ready to step up your conversion game and need the inspiration to get started, Unbounce, Landigi, Instapage, Wishpond, and GetResponse are some of the best places to begin 2022. You may also check this out for other inspirational landing page builders as well.

Author:

Andrej Fedek is the creator and the one-person owner of the InterCool Studio. As an experienced marketer, he is driven by turning leads into customers. His goals always include White Hat SEO. Besides being a boss, he is a real team player with a great sense of equality.

Gravatar: dreydante@gmail.com