A Landing page is designed majorly to get leads and close sales after your content have been posted on the internet. The page helps deliver the promise that was made in your content and gets your consumers to take another step towards becoming your customers. It is the page where your customers are asked to either subscribe or get a free product or just do something logical.
The goal of a landing page is to get sign-ups (emails or phone contacts). According to convertkit.com, you’re more likely to convert visitors on your page to a carefully designed landing page than to a list of your products, homepage, or long-form article. Therefore, landing pages are great for running a successful online campaign.
It takes hours and technical know-how of CSS or HTML to build a landing page. But, thanks to the advancement of technology, you can create a landing page without having prior knowledge of coding. You can use a landing page builder to aid in the accessible building of your landing page. However, there are a lot of landing page builders, which makes it rather challenging to know which to settle for.
This article will guide you by showing you some of the best landing page examples to inspire you in 2022, their benefits, and their importance. But before we delve into that, it is essential to know the importance of Landing pages and why you should have one.
- A landing page is a great way to drive traffic to your website or build your brand.
- It leads customers to a specific product or service and encourages them to take action.
- It helps to build a customer base and increase your conversion rate.
- Landing pages are what makes the hard work you’ve done on your website lead to sales.
- They are an effective lead conversion tool.
Elements of an Effective Landing page
To build your landing page, you need to include some significant elements in your layout. An effective landing page addresses a clear issue, provides a solution, and encourages your customers to take action, which leads to an increase in conversion rates.
A Simple Layout:
An effective landing page is simple and easy to navigate. If the forms are too lengthy, it can chase your potential clients away. Instead of what the landing page was meant to achieve in the first place – encourage them to take action. Your landing page should also be in tune with your branding, from the style to color palette and other elements to layout images, among others. Although the singular goal of the landing page is to create traffic to your website, it still has to be in line with what your brand stands for. Look for ways to integrate the general outlook of your website into your landing page to create a lasting impression on new subscribers.
Keep your pages simple and clean, not too cumbersome, and be able to communicate in clear terms what your audience will get if they decide to get what you’re offering. You may feel compelled to put a lot of information on the page, but this can give your audience some doubts about claiming your offer. To the extent you can, provide clear steps for your users to proceed with your site. For example, on im-a-puzzle.com, they show you the specific steps to start solving online jigsaw puzzles on their site.
A High Converting Headline:
You have just a few seconds to keep your audience on your page once they click that link. And your headline is the first thing that catches their attention. In addition to that, 8 out of 10 people only read the headlines on a page before deciding whether to continue the content or move on. Whether your product or offer is free or not, your headline can be the determinant factor to people clicking it or not. The headline should catch the attention of your prospective client, appeal to their emotion, and give them reasons to continue reading the content.
The headline should be short and direct. However, you can include a subheading to elaborate on your message and drive home the point more to your readers.
Optimized For All Device Types:
You never can tell what type of device your audience uses, and your page should be able to accommodate all device types. This is so you can offer the best user experience to your customers regardless of the size of their browser window. When creating a landing page, you should invest in a well-designed WordPress that allows the creation of mobile-responsive pages. The ultimate goal of a landing page is to increase conversions, so you should design the page so that it accommodates all devices and gives your audience a smooth user experience. You don’t want your users to keep zooming in and out, adjusting their screen size to understand what your landing page is about.
Provides a Special Offer:
Your landing page is to provide a specific solution to your audience’s problems before they can be encouraged to click on the link. You ought to have surveyed to know the particular problem your target audience is facing and then create a landing page that addresses that problem. Your content can get as many readers as possible, but to convert them to new subscribers and new leads, you’ll have to provide them with a unique offer that addresses their pressing needs.
Clear and Relevant Images:
Humans are visual creations, and images can help lighten your landing page. You can use images of people to humanize your offer, or you can use images of the product or service you’re offering. This helps the readers visualize the proposal and makes it easy to sign up. However, too many images will choke up your page and distract readers.
A Clear Form With a Clear CTA (Call-To-Action):
Keep your form as clear and straightforward if possible by asking for specific information from your new subscribers. For instance, if you’ll be sending the product to them via email, just their names and emails are enough. However, you should also include a clear CTA that allows your audience to click to submit their information and claim their offer.
For example, here’s a landing page from adamconnell.me
It fits the above-described requirements perfectly.
The landing page is simplistic, with lots of white space. The center of the page is dominated by a carefully crafted headline, below which lies an enticing CTA button surrounded by a reassuring microcopy.
There’s a quality image of Adam on the right to instill some trust, and of course, this landing page is built to be pitch-perfect on all mobile devices.
Best Landing Page Examples
One of the most recognized landing page builders that help capture more leads customers and increase sales. This page builder supports A/B testings that help users test their landing pages before launching them out. It has a drag and drop builder that creates landing pages without the help of a developer and technical knowledge of coding. With Unbounce, you get over 100+ landing page templates with over 850,000+ free professional images from Unsplash. You also have access to over 950 Google typefaces. You can change the keywords to suit your brand, and what your audience is looking for. It aligns with CRM providers, such as MailChimp, WordPress, HubSpot, Zapier, among others.
Unbounce has four payment plans which all come with a free 14-day trial period: Launch, Optimize, Accelerate and Scale.
- The Launch plan is suitable for small businesses using landing pages for the first time to increase their sales.
- Optimize plan is suitable for companies who need to optimize their website pages for higher conversion rates.
- Accelerate and Scale plans are perfect for businesses and companies who want to move their growth to the next level.
This poses to be the best landing page builder for non-programmers. It requires no IT or coding skills. It comes with flexible options to increase the reach of your campaign and thereby increase conversions. This software has a drag and drops editor to edit the page to your taste and brand preference. With Landingi, you enjoy over 100+ landing page examples and over 5000+ free images, and 600 free icons to create your page. Fonts are essential for a good landing page design. This page builder has over 800+ Google fonts available on the platform.
It has an A/B test feature that allows users to test the effectiveness of the landing pages with different marketing to know the best one that suits their campaign. In addition, Landingi has a unique feature called the “landing page import feature,” that other landing pages do not have. With this feature, you can clone other landing pages to benefit. You can also automate your campaign to save time and improve outcomes.
Landingi has three payment plans which do not require the use of credit cards, and all have a 14-day free trial: business, agency, and enterprise.
- Business plans include creating, automating, and core plans. They are suitable for businesses that want to increase their conversions.
- Agency plans include agency and agency pro plans. They are great for large agencies that want to increase their sales.
- Enterprise plans are ideal for large enterprises that benefit from its advanced features.
The speed of this landing page builder attracts a lot of brands to it. It uses Thor Render Engine technology and AMP to increase the speed and thereby increase conversion rates.
Instapage requires only a few minutes to build, and it is ideal for creating multiple landing pages. It comes with over 100+ landing page examples and over 5000 web fonts. The software is user-friendly and suitable for beginners with no design or coding skills. It is perfect for mobile-responsive pages. With the A/B and multivariate testing feature, you can test the effectiveness of your landing pages. You have access to the Bigstock image library for free. Instapage has integration with Facebook Ads and Google Analytics. It also has integrations with email services such as HubSpot, MailChimp, AWeber, and the likes. In addition, you have the option to change the keywords to help optimize your page for SEO.
Instapage has two pricing plans: Business and Conversion Cloud plans.
· The Business plan gives significant features like the analytical suite, Thor Render Engine, Ad maps, multi-step forms, and robust integration. The plan is suitable for businesses that want to increase their conversion rates. It has a 14-day free trial period.
· Conversion Cloud plan is perfect for businesses that want to optimize their conversion and access unique features such as dedicated launch specialists and AMP (Accelerated Mobile Pages). The plan comes with a custom pricing scheme determined by the size of the need of your landing page.
The best landing page builder with marketing automation. It provides four marketing tools for its users: contests and promos, landing pages, popups and forms, and marketing automation. It comes with an unlimited amount of landing pages, popups, and forms. The software has a drag and drop builder that helps you create appealing designs even with no prior coding experience. It has pre-designed landing page templates that are user-friendly for all mobile devices. There’s no limit to the type of information you can collect with the forms. Wishpond offers optimization tools such as tracking tools, analytics, testing variations, and A/B testing that helps to increase conversions and sales. It has a library full of eBooks, articles, and webinars on marketing topics available to its users. Customer live support is also available, where you can chat with an expert if you need help navigating the platform.
The software has three pricing plans that come with a 14-day free trial: starting, everything you need, and rapid growth.
- The starting plan is suitable for beginners with no experience, and it has a monthly lead cap of 1500.
- Everything you need a plan is ideal for businesses who want to scale up their business, with a monthly lead cap of 2500.
- The rapid growth plan is perfect for businesses that generate more than 10,000 leads per month. The pricing is based on the number of leads you require.
This is another landing page with advanced marketing features such as cloud-based marketing software that provides landing pages, marketing automation, email marketing, and conversion funnels services. It has an unlimited number of landing pages and is suitable for small businesses and individuals who want to automate their marketing campaigns. It comes with lead generation tools that help to build your email list. It also has an autoresponder that allows automated emails. In addition, the landing page has prebuilt conversion funnels that include a webinar funnel, lead magnet funnel, list-building funnel, and sales funnel. It also has in-built tools to run campaigns such as Facebook Pixel, Facebook Ads, and Social Ads Creator.
The software has a 24/7 customer support team in eight different languages.
GetResponse has four pricing plans with a 30-day free trial: Basic, Plus, Professional, and Max.
- The basic plan is for businesses just starting and building a contact base.
- The Plus plan is perfect for businesses that want lead generation, sell physical products and online courses, and increase their conversion rates.
- The Professional plan is ideal for businesses who want to optimize their results and access its pro automation and integrations.
- Max plan is for large businesses who want to enjoy its personalized, flexible, and advanced features.
If you are ready to step up your conversion game and need the inspiration to get started, Unbounce, Landigi, Instapage, Wishpond, and GetResponse are some of the best places to begin 2022. You may also check this out for other inspirational landing page builders as well.
Andrej Fedek is the creator and the one-person owner of the InterCool Studio. As an experienced marketer, he is driven by turning leads into customers. His goals always include White Hat SEO. Besides being a boss, he is a real team player with a great sense of equality.