Choosing the best SEO agency with skills and expertise in 2024 may greatly impact your business’s bottom line. Usually, the major difference between a decrease in Google ranking and an increase in organic traffic is the difference between an unsuccessful and a successful SEO campaign.
SEO agencies can make or break a business in terms of search engine rankings. A solid partnership with the best SEO agency will allow a business to experience an increase in sales.
But the question is, how do you choose the best SEO agency? To help you choose the best SEO agency, the experts at Agency Platform have suggested the following pro tips:
1. Define Your Desired Results and Goals
Not all SEO agencies are created the same way. Some specialize in various facets, like white label SEO. You need to define your desired outcomes and goals to know which agency provides the services you’re looking for. Clarifying both is vital as goals represent the first step, while the outcomes represent the final results.
The goals of your business are simply broad statements that define the areas of online presence you are looking to improve. Identify specific goals and the timeframe in which you want to accomplish them. For instance, to increase product sales, contact an SEO agency that can help you conduct an analysis.
2. Look at the Experience
Instead of choosing a newbie SEO agency, opt for an experienced company. Choosing a newbie SEO agency means you will be a guinea pig for them. They will surely go the trial and error way for your SEO campaigns.
This is why it is important to hire an agency that is experienced in dealing with search engine optimization. Experienced agencies have accomplished a lot for other businesses, and they can give that success to your business too.
3. Consider Using Your Network
Ask within your business network about the SEO agencies that they have worked with. Mostly, you will get genuine recommendations that you can’t find in testimonials and reviews. In addition, you may consider asking your network about their goals and if a particular agency helped them achieve those goals. You should also inquire about the nuances of SEO agency-client relationships, like reporting, punctuality, and communication, to name a few.
4. Check the Agency’s Past Performance and Projects
Ensuring that the agency you choose has the required experience within your specific field is imperative. You must check whether the company has done similar projects before. You may check their client testimonials, case studies, and portfolios.
Determining whether the agency delivers the projects on time is also important. This way, you will easily analyze their weaknesses and strengths.
5. Read Online Reviews
It is important to research online reviews before you decide to partner with any SEO company. Start by simply checking reviews on Google. To better understand, consider moving on to several other online directories and mentions of their site or business. This will help show how they have done business with their past clients.
6. Ask Relevant Questions
Choosing an SEO agency means you are letting outsiders into your business realm. This may sound terrifying, more so if you value your business.
When talking to a potential SEO agency, ask relevant questions. You should be completely aware of their plans and know whether they can affect your business. Asking these questions doesn’t just improve your knowledge, it also allows you to weed out all unreliable and untrustworthy agencies.
7. Prioritize Effective Communication
You might access tools that measure your KPIs, including Google Analytics, Google Search Console, and SEMRush, but time isn’t on your side to analyze data. Therefore, working with an SEO agency whose team communicates effectively is important.
SEO is simply a process. So, it is likely that you might work with the agency for many years. And even if you need SEO services temporarily, you will still need a team that communicates effectively.
Choosing a good SEO company entails more than just looking for an agency that does well with specific SEO techniques and skills. More importantly, it can be about looking for a company that offers transparent, open, and honest communication, setting reasonable expectations about the type of results you want, and keeping you informed when the results appear.