7 Types of Blog Posts to Power-Up Traffic to Your Small Business

Are you looking to attract more traffic to your business website? One of the most effective ways to achieve this is through blog posts. This article will introduce you to different kinds of articles that can help you increase your website’s traffic.


Listicles, or list articles, are popular blog posts presenting information in a numbered or bulleted list format. They are easy to read, visually appealing, and cover various topics.

This kind of content is great for attracting traffic as it promises to provide quick and concise information on a given topic. It will also have the potential to go viral as readers tend to share it on social media platforms.

To write a successful listicle, make sure your title is catchy and relevant to your target audience. Keep the list of items short and concise, use images or videos to break up the text, and provide helpful tips or advice.

Here’s an example:

In this listicle, the author writes about ten content promotion strategies, each with tips, screenshots, and useful practical advice.


Reviews are another type of blog post that can help you attract more traffic to your website.

People often search for product or service reviews before making a purchase, and having these reviews on your website can bring in potential customers.

When writing this kind of content, make sure to be honest and provide detailed information about the product or service. Use images or videos to demonstrate how everything works, and include pros and cons to make the review more balanced.

Here’s an example:

This review for Apex Trading Funding, a trading platform that offers funding for aspiring traders. The author includes useful information, pros and cons, and their personal experience to provide an in-depth point of view of the service.


Presentations are a great way to attract traffic to your website as they provide valuable information in an organized and visually appealing format.

You can create presentations using tools like PowerPoint or Canva, and then share them on your blog with the option to download for free.

To make a successful presentation, choose a topic that is relevant and interesting to your target audience, use high-quality images and graphics, and include engaging text to keep readers interested.

One presentation, the beginner guide to TikTok for search, introduces the popular social media platform and how it can be used for search engine optimization. The author uses eye-catching visuals and concise text to keep readers engaged throughout the content.

How-to Guides

How-to guides are informative and instructional blog posts that provide step-by-step instructions on how to do something. They can range from beginner-level to advanced techniques, depending on your target audience.

These types of articles are great for attracting traffic as they provide valuable information and practical solutions to common problems or questions.

To write a successful how-to guide, make sure your instructions are clear and easy to follow, use images or videos to demonstrate the steps, and provide useful tips or troubleshooting advice.

This how to guide provides a detailed guide on how to get sponsors for an event. The author breaks down the process into easy-to-follow steps, provides helpful tips and resources, and includes a video tutorial for visual learners.

Case Studies

Case studies are in-depth analyses of a specific topic or scenario, often presented with real-life examples and data.

These blog posts are great for attracting traffic as they provide valuable insights and practical solutions based on real experiences.

To write a successful case study, make sure to choose an interesting and relevant topic, include data and statistics to support your findings, and use storytelling techniques to engage readers.

This post analyzes five pop-up case studies to power up your popup strategy. The author presents real-life examples, data statistics, and actionable tips for readers to apply to their own businesses.


Podcasts are becoming increasingly popular as a way to consume information, and they can also be a great tool for attracting traffic to your website.

You can create your own podcast or collaborate with other podcasters to reach a wider audience. Make sure to choose interesting topics, invite relevant guests, and promote your content on different platforms.

This business-oriented podcast, The Tim Ferriss Show, features interviews with successful entrepreneurs and industry leaders. The host discusses various topics related to business and personal development, making it an engaging listen for anyone interested in entrepreneurship.


Infographics are visual representations of data or information, often presented in a colorful and engaging format.

These types of blog posts are great for attracting traffic as they provide valuable information in a visually appealing way.

When creating an infographic, make sure to choose relevant and interesting data, use high-quality graphics and fonts, and present the information in a clear and organized manner.

For instance the infographic the world in sync in an eye-catching and easy-to-digest format. It displays data on Dropbox, Carbonite, and Evernote usage around the world, making it interesting and relatable for anyone who uses the platform.


In this post, we have discussed different types of blog posts that can help attract more traffic to your business website. Whether you choose to create presentations, how-to guides, case studies, podcasts, interviews, or infographics, make sure to provide valuable information and engage readers with visually appealing formats. Experiment with different types of content and find what works best for your target audience.


7 Types of Blog Posts to Power-Up Traffic to Your Small Business was last updated January 18th, 2024 by Erik Emanuelli