In today’s world, it’s virtually impossible to stand against fierce competition without using digital marketing tools. These tools are the key to steady growth and long-term success in marketing. But how do you know which of them are the most effective? To make it a tad bit easier, we’ve done all the research for you.
As the industry evolves, many companies are issuing request for proposal (RFP) documents to identify and implement the best tools and strategies for their digital marketing efforts
From social media and email to lead nurturing and SEO, our complication includes all of the most powerful tools from different categories no professional marketer can do without.
1. Audiense
Wouldn’t it be nice to know what your audience is talking about? If you knew, you could always be a step ahead of the competition, laser-targeting your social campaigns. The good news is? There is a way! Audiense is a unique social media listening tool that can help you extract valuable data from real-time conversations of your potential audience.
It can become your ears in social media activity, allowing you to overhear what people are talking about among themselves. Not only will this provide you with comprehensive data about their demographics, interests, hobbies, and purchase decisions – current and past, but it will also help identify influencer marketing relevant to different groups.
With this information at your fingertips, you’ll be able to fine-tune your campaigns, ensuring they deliver your brand message in a tone that best resonates with the specific group and comes from influencers that they are following.
2. SendGrid
There are plenty of tools for crafting and sending emails, but one that particularly shines is SendGrid. Using this tool, you can create visually appealing email templates by simply dragging and dropping blocks or coding, and track what kind of impact those emails make all in one place. From deliverability to email performance, it provides all the information you need.
The best thing is? It offers a free plan, making it a smart choice for growing companies. And once your email lists grow, it’s easy to upgrade, saving you the need to move to other email marketing services.
3. Ahrefs
When it comes to the world of SEO, Ahrefs has no rivals. This tool can empower you with invaluable data that can give you an upper hand over the competition. From taking a sneak peek into the strategies your competitors use to build links to identifying high-potential keywords and finding popular content in your niche, it covers all aspects.
SEO is full of intricacies. Even veteran marketers can find it tricky at times. However, with Ahrefs, navigating the hurdles is a lot easier. By conducting regular website checks, you can quickly identify gaps that need improvement and pivot your strategies in the right direction for the most impactful outcome.
4. Unbounce
If you’ve figured out that a bottleneck is occurring right at the start of your sales pipeline, it could be pointing to issues with site navigation. To prove your guess, you can make use of Unbounce, one of the best AI digital marketing tools for building and testing landing pages.
With the help of Unbounce’s analytics, you can quickly get answers to your questions. Simply run a split test on the landing pages that don’t perform quite as well as you’d want, and it will clearly tell you which page elements appeal to your visitors (and which don’t).
The upside of Unbounce is that it offers a range of efficient landing page templates. So, even if your design skills leave something more to be desired, you can use these templates as a starting point and then tailor them to your style as you go.
5. Canva
If crafting creatives were a marketer’s duty, we’d very soon say goodbye to graphic designers, and many marketers, too. While a professional marketer must be well-versed in metrics and complex marketing concepts, he or she doesn’t necessarily have to possess outstanding design skills. And that’s totally fine, especially with the emergence of tools like Canva.
Canva does all the heavy lifting for you. With so many pre-designed templates, from social media posts and presentations to logos and banners (all of which can be tweaked to better suit the personality of your brand), marketers can now produce captivating visuals without the need for design expertise. With unique engaging visuals created in Canva, your brand will definitely win new audiences and improve customer experiences.
6. Loomly
Another tool that can help amp up your marketing efforts is Loomly. With this tool, you’ll never be behind schedule as it can automate content distribution, ensuring that your posts are published on time and consistent with your brand message.
What’s more, it can lend you a helping hand when you’re short on content ideas. Thanks to its algorithms that swiftly analyze Twitter’s threads, it can identify the most talked about topics and provide you with lists of article ideas that could be covered in your next posts.
Another standout of the tool is its preview feature. Once the piece is created, you can check how it will look on Facebook, Instagram, or any other platform of your choice, preventing flaws and inconsistencies in the visual presentation.
7. HubSpot
We should also mention HubSpot, a comprehensive CRM expert, featuring a wide range of software solutions for businesses and marketers. Essentially, it offers you all the tools necessary for work, from the ability to create emails and articles to nurturing leads and keeping track of your sales activity to even scheduling phone calls.
For teams that work with different marketing channels, this can be a game-changer. Instead of juggling between various analytics tools, which can be both time-taking and frustrating, all the data about your marketing campaigns can be viewed and optimized in one place.
The best thing is — its integration process doesn’t present the usual challenges that many other CRMs might, so even non-tech-savvy users can cope with the task in no time.
8. StoryLab.ai
StoryLab.ai is a digital AI platform designed to improve your marketing strategies.
Among the range of AI-driven tool lies the AI Survey Question Generator, This tool helps you in ideating questions so you can craft meaningful surveys. These surveys, in turn, provide you with the essential data required to enhance various aspects of your marketing campaigns, products, onboarding , and more. Simply input the topic of your survey and get ideas in a matter of seconds.
9. Colorcinch
Colorcinch is a refreshingly easy-to-use photo editor that comes with AI-powered photo effects and editing tools. Make your images pop with its online color replacer tool. Seamlessly isolate distinct elements within your images and swap existing hues for captivating new shades. Whether you seek to infuse vibrancy or craft meticulously coordinated color schemes, Colorcinch empowers you to achieve striking photo transformations with ease. You can also crop & resize, remove & change backgrounds, add texts & watermarks -creating stunning graphics for your social media and website can be done with just a few clicks.
10. Venngage
Venngage is a user-friendly online tool that empowers individuals and businesses to effortlessly design captivating flyers, brochures, and infographics. With customizable templates, a drag-and-drop interface, and a vast library of icons and images, Venngage simplifies the design process for both novices and professionals. Its data visualization features and real-time collaboration capabilities further enhance the creation of polished and impactful visual materials, making it an essential resource for anyone looking to communicate ideas effectively and leave a lasting impression.
11. SocialPilot
SocialPilot is one of the best social media scheduling tools that empowers individuals and businesses. It offers post scheduling, performance tracking, and insightful analysis across major platforms, including Facebook, Instagram, Twitter, LinkedIn, and more, enhanced with an AI assistant feature for optimum writing efficiency.
In Conclusion
Marketing has never been easy, but in today’s digital landscape, the right tools can make all the difference. In this article, we’ve covered the most effective marketing tools that can streamline your efforts, amplify your reach, and drive growth. Remember, success isn’t just about hard work. It’s about working efficiently and strategically. Starting a business can be both exciting and challenging. In the digital era, collaboration tools have become indispensable for teams to work together seamlessly online, especially during the initial phases of starting a business. These platforms not only bridge the geographical gap between team members but also enhance productivity, communication, and creativity, crucial elements for entrepreneurs embarking on the journey of starting a business. By incorporating these powerful instruments, such as contract lifecycle management (CLM) software, into their workflows, teams can overcome challenges in contract management that often arise when starting a business, and capitalize on opportunities, ultimately achieving their business goals with greater efficiency and cohesion. Additionally, it’s important for new businesses to consider aspects beyond teamwork, such as implementing a suitable privacy policy template to ensure legal compliance and data protection throughout the contract lifecycle management process, especially when dealing with sensitive information in the early stages of starting a business. If sensitive information needs to be shared during collaborations, utilizing an NDA template can provide an added layer of protection, aligning with the secure practices that CLM software and privacy policy templates offer.
Alternatively, if you’re looking for more customized solutions, hire freelance developers to help build what you’re looking for. If you would like to reach more global markets, you may consider to use translation services. We hope these digital marketing tools will help you achieve your goals!