Sync Amazon to Google Sheets

Amazon is the most successful ecommerce business in the world. It is perhaps strongest in the US where it has over 3 million third-party sellers and has sold more than 564 million products by 2018. Of course, sales have increased incredibly since then as the pandemic saw retail pivot towards online sales.

Currently, over 6 million third-party sellers use Amazon marketplace, and more than 2 thousand sellers are opening up new accounts each day.

The majority of Amazon’s sales come from these third-party sellers, many of whom may have started as a hobby or a side-gig but then blew up. More than 140,000 of these types of sellers bring in over $100,000 in monthly sales.

As these third-party sellers become more successful, they require better management of accounts and stock control. Managing inventory and sales data can be tricky. Using Google Sheets is one way to record inventory and sales data, but it is prone to human error when entered manually.

So, is there a way to export up-to-date Amazon sales data to Google Sheets directly?

What Is Amazon Seller Central to Google Sheets Integration?

This is a term given to the syncing of all the inventory and sales data that is held on an Amazon third-party sellers account and Google Sheets. It could be said to be the Holy Grail for sellers who have been looking for some way to auto-sync data.

Traditionally, anyone using Amazon Marketplace to sell has had to manually enter data into Google Sheets if that has been their desire. Having business data to hand means that smart decisions can be made regarding inventory and restocking. It can also help to spot trends in historical sales data, and what products are no longer selling well.

Can You Sync Your Amazon Sales Data to Google Sheets?

Fortunately, for Amazon sellers, there are no ways to export data without the need for manual keying. You can sync Amazon to Google Sheets through the use of various tools and apps now. Many of which come with a free trial.

Perhaps not surprisingly, Google itself has an app for this very purpose on its Workspace Marketplace. There are a choice of other apps that can synchronize your data with Google Sheets too. The best of which will operate on other sales channels such as Shopify and access data from Facebook ads too. This can bring several benefits and advantages to an online retailer.

Why Would You Want to Sync Your Seller Data to Google Sheets?

Many developers are creating business intelligence software to help small and medium-sized enterprises make better decisions. These applications can help business owners gather data, analyze it, and then transform their findings into business insights. This can help with making data-driven decisions and improving processes throughout a business.

Areas that syncing Amazon sales data can help with include:

  • Inventory management
  • Stock control
  • Data analysis
  • Historic sales data
  • Reduce costs
  • Increase profits

Inventory Management and Stock Control

If you are using multiple sales channels it can be tricky to keep your inventory data accurate. Having a way to import data from all channels to Google Sheets means you have everything in one place.

As a small online retailer, you need to have stock to meet demand or risk losing not only sales but customers. Retaining customers can be more profitable than finding new ones.

Current and Historic Sales Data

This can help you to understand customer trends, and what products may be falling out of fashion. This can help with promotions, culling lines, and altering prices and stock levels.

Cost Control and Cash Flow

The Business Bank of Canada published an article on the impact of inventory on profitability. It was noted in this article that every $1 of surplus stock held by a business helps to generate up to 30% of additional costs.

Having too much inventory also reduces cash flow as more liquid assets are tied up in unsold products. Cash flow is critical for any business, and even more so for smaller businesses.

Syncing data to Google Sheets with the right tool can also help to analyze sales campaigns and expenditures through Google Ads and Facebook ads. Without this type of data analysis, there is no way to effectively judge ROI on your advertising.


For those third-party sellers who are just setting up shop on Amazon, it could be time to broaden your digital skills. Although Google Sheets needs some understanding of the script so you can input commands accurately, it is simple to learn.

By importing your Amazon sales data along with current inventory figures into Google Sheets you can keep on top of many areas of your business. There are some complex systems such as ERPs for monitoring and analyzing inventory and shipping data. But, unless you are making tens of millions a year, it may be better to stick to simpler reporting systems.

Syncing Amazon data to Google Sheets can help to provide better customer service, reduce costs, and hopefully improve sales through better inventory management.

Sync Amazon to Google Sheets was last updated August 29th, 2022 by Dennis Serp