Link Building 101: Everything You Need To Know

In today’s competitive market, link building is an essential component of SEO, allowing your website to drive organic traffic through search engines. When combined with other components of SEO like quality content, providing an immersive user experience, on-page SEO, and technical SEO, organic traffic to the website increases significantly. 

Nowadays, users seek authentic, engaging, and relevant content while avoiding low-quality and spammy websites. Businesses and organizations need to build foolproof strategies to achieve long-term organic traffic growth. In this guide, we share with you the essentials of link building to quickly set you towards your goals. 

The Concept of Link Building

A link or a hyperlink is the address users put in to navigate to a website or a specific page. Through link building, you acquire these hyperlinks and include them on your website. These link-building techniques are strategically used to help search engines crawl the web and increase traffic over time. 

Not every hyperlink is created by an SEO expert. From informative blogs to product reviews, tons of hyperlinks are available but first, you need to make your website worthy of using the hyperlink. Plenty of link-building techniques can be used to increase long-term user traffic and increase the chances of being ranked higher on search engine results. 

The Structure of a Hyperlink

To truly understand the link-building process, it is imperative to know the structure of a link and how search engines interpret them. The first section of a link is the anchor tag that guides the search engine towards the referral link. The link tag points towards the hyperlink referral containing the URL that the anchor tag wants the search engine to recognize. Videos, images, or files can also be included in the hyperlink referral instead of a URL. 

The third section of the hyperlink is anchor text that users see and click to be redirected towards the landing page. The anchor text is usually underlined and has blue font, indicating to the users that the link is clickable. The last part of the hyperlink is called the closure of the link tag which signals search engines the end of the link. 

As mentioned earlier, search engines will use these to perform two functions. The hyperlinks will be used to crawl websites and sieve out content that can be used in search engine results. Search engines will also gauge the quality of the webpage and determine whether the website should be ranked on their search engine results or not. Search engines use bots to crawl webpages, extract content, and index it. 

Quality Content

How well the webpage ranks to the targeted keyword depends on the quality of content and the approach used to tackle the situation. They not only consider the quality of content for ranking but also the number and quality of external websites sending traffic towards your website. Linking more high-quality websites directly improves search engine rankings.

Digital marketing companies also provide SEO services for businesses and organizations, so they can better reach out to customers, and improve conversion rates, and sales. There are several search engine optimisation (SE0) services you can find in your area for effective results. When choosing an SEO service, always compare your options, and evaluate their services, as well as their track record in the industry. A reliable SEO firm has a track record of providing quality services and is always transparent in the way they operate. 

Search engine ranking guidelines change with each update. An SEO technique that worked well previously might not work as expected after an update. It is always best to stay in touch with the latest search engine updates so the best possible practices can be used. 

Besides improving organic traffic, there are plenty of benefits that businesses and organizations reap with successful link building. Here are some benefits of link building when used with other components of SEO that can benefit the business. 

Building Your Brand

If you want to ascertain authority in your niche, link building is the way forward. Creating visually immersive content and providing informative blogs are two proven methods used with link building to improve your brand awareness and recognition. Let’s say you are a product manufacturer. Providing users with informative content such as how to effectively use your products and what the available options are, will improve your brand identity as a trustworthy brand. 

The process takes time and effort, but the results are always worth it. As you carry on providing niche-related content, more people start recognizing the legitimacy of your content and appreciate the provided value. 

Fostering Relationships

Link building also incorporates methods of outreaching other websites using something that provides value. It can be as simple as an infographic or a related piece of content. Using outreach in link building assists in fostering relationships with leading stakeholders in your niche. 

Referral Traffic

Websites that are popular within your niche can be used in link building. A link for such a website already handling loads of traffic can increase traffic to your own website as the content will be relevant. This increases the chances of improving leads and in turn, sales. 

Quality Link Building Techniques

Brand Mentions

Oftentimes, blogs and publications mention a company or an organization without providing a redirect link to their website. Contacting the relevant devs and asking them to include the link is a successful strategy used by well-recognized brands to further amplify their traffic.

Guest Blogging

Writing engaging and informative content for your niche is an impactful link-building technique. You can provide engaging and high-value content to a website and in return ask their permission to add a link to your website within the content. This technique might not be able to produce organic traffic but can most likely increase your sales and conversion rates. 

Before starting your link-building endeavor, make sure to create a strategy and use the right set of tools so you can streamline the process. As you implement different link-building techniques, monitor the progress to make sure you are going in the right direction. Lastly, remember to be patient as results take time. Even if you put up the highest quality content, it would still take time for the search engine algorithm to recognize and rank the content. 

Link Building 101: Everything You Need To Know was last updated August 28th, 2022 by Allen Brown