What to Look for in a B2B Ecommerce Platform

If you intend to open an online store, you will soon find yourself looking for a good B2B eCommerce platform. But before you get started, you need to understand that there are multiple online portals to choose from. Even though they are somewhat standardized, their features and functionality tend to vary.

Moreover, businesses have different needs. A platform that is perfect for a beauty shop may not be the right one for an electronics shop. As you begin your hunt for a great B2B eCommerce platform, this is what you should look for;


Most online enterprises start small. During the early stages, a simple online portal may work well and be incredibly convenient and easy to choose. However, the needs of the business change as it grows.

Before you launch your business, you need to have an idea of how much you’d want it to develop. Maybe you want to serve thousands of customers. Investing in a B2B eCommerce platform that is scalable highly advisable. The bottom line is that you should look for an eCommerce platform that will grow your business.


Online businesses evolve. Yours will not be an exception.  As your business begins to serve more customers or clients, you will need to keep improving the customer experience. Clients might give some feedback in regards to areas of improvement or other valuable add-ons. If your online portal is somewhat rigid, making the necessary improvements may not be possible.

Choosing a customizable B2B eCommerce platform for your business from the get-go helps you adapt to changes. You can check this site out for more ideas.

Mobile Ready

Today, many consumers prefer using their mobile phones to order online. They like the convenience of purchasing products from the comfort of their homes, while on the go, and so on.  A mobile-friendly portal allows them to shop hassle-free.

A mobile-ready eCommerce platform for your online enterprise will quickly endear your brand to your prospects. Since many people use their phones to search for products online, they’ll find you easily. This will help you grow your sales and brand.

Advanced and Search Navigation

Have you ever searched for a specific product from an online shop without success?  The chances are that you gave up and looked elsewhere. Your clients might easily do the same if your online portal is not well designed or lacks easy searching and navigation.

An efficient search function allows your site visitors to find the items they want quickly. It is one of the features of a B2B eCommerce platform that you should not overlook.

Business people shaking hands in a meeting room

Simple Order Flow

Some B2B e-commerce portals are complex. This makes the buying process slow and tedious. What is more, is that there is massive competition in the online shopping space. Customers want a simple order flow, which allows them to purchase products quickly and easily. An online portal that’s too complicated can easily lead to a loss of business.

It is crucial to interact with the platform of your choice before buying it.  Ensure that it is easy to navigate for your prospects.

If you’ve read this post carefully, you should now be aware of what you need to run a successful online enterprise.

What to Look for in a B2B Ecommerce Platform was last updated March 22nd, 2023 by Bailey Merton