Best SaaS Tools for Small Ecommerce Business

E-commerce is steadily growing. This is primarily due to the usability of websites. By the end of 2022, global e-commerce sales are expected to exceed $6.5 trillion, which is $1.3 trillion more than in 2021.

Business people shaking hands in a meeting room

In order for businesses in this area to remain successful, they need to learn how to use various tools that help reduce the time and financial resources for monotonous processes and pay more attention to potential customers.

In this article, we will take a look at the best SaaS tools for small e-commerce businesses, and why your business needs them.

What Are SaaS Tools and How Do They Work?

SaaS tools are cloud-based software that allows you to connect to various applications over the Internet. Users do not have to deal with maintenance issues, the provider does. For e-commerce businesses, SaaS tools are also an opportunity to optimize one or more business functions.


  • Cost reduction. Businesses don’t need to buy and install their own infrastructure;
  • Availability. For proper work of SaaS tools, all you need is a computer and stable Internet connection;
  • Scalability. When a business, due to its growth, needs to increase the number of functions, you just need to connect a new package of services;
  • Regular updates. This process is carried out by the service provider, while the user is not required to do any work.

SaaS tools greatly simplify business processes by reducing the amount of manual work, making it more accurate, faster, and more efficient. And to help your e-commerce business grow and keep up with the times, we offer to consider the 5 best SaaS solutions.

A business should consider using an outbound call center to proactively reach out to potential customers, enhance lead generation, and establish personalized connections, ultimately driving sales and fostering customer loyalty.

The 5 Best SaaS Tools for Small E-commerce Businesses

In this list, we present popular SaaS tools in 5 areas: marketing, collaboration, sales, analytics, personalization, and optimization.

Google AdWords for Marketing

Google AdWords services is a contextual advertising service that helps businesses increase the number of visitors to their website and get more actions from their target audience through optimized advertising. 

How does it work? In the personal Google AdWords account, users can set up ads for their audience in a few steps: defining a goal, choosing where to place ads, uploading promos, and setting a budget. The service also provides other tools related to analytics, statistics, and forecasts, which all help you implement your own digital strategies.

Pricing: the budget is set by the user. And they can pay in 3 ways: “result” (pay per click), “flexible” (you can adjust the budget or suspend the campaign at any time), “limited budget” (allows the user to configure the maximum amount of costs for a certain period).

Slack for Collaboration

This cloud-based software solution will simplify communication and teamwork. Thus, businesses will be able to streamline workspace, creating a separate channel for each task. Here you can also store project files, select participants to access them, and exchange messages in chats.  

How does it work? You can control Slack via the app or your browser. By the way, some have noted that the app reveals more features than the browser version of the software. Once you choose one of the options, create an account and invite employees via a unique link.

Pricing: You can try Slack for free, and if you like it, order one of the packages: Pro ($6.67 per month), Business+ ($12.50 per month), Enterprise Grid (negotiable).

Aritic Pinpoint

Aritic PinPoint is a full-stack marketing automation software platform for marketing operations teams at small and medium businesses. It helps you to build relationships with leads, automate marketing campaigns and convert leads to paying customers easily.

It has features such as landing page builder, SEO tracking, keywords tracking, lead scoring, lead tracking, lead nurturing, email campaign management, email campaign automation, push notification campaigns, marketing campaign builder, a/b testing, website tracking features with marketing assets management. 

How to get started: Sign up, activate, Import your contact, Create a list or Segment, Create a form, Setup your tracking and connect your website, Create an email campaign broadcast to your segment, Build an automation flow, Design and enable conversation widget, lastly Create website popup or onsite widget and get started!

Pricing: Aritic Starting Price from $19/month for Lite, $99/month for Professional and 

$149/month for Enterprise. You can sign up for a free trial and then move on to explore more with the Paid features of Aritic PinPoint.

Hubspot for Sales

To eliminate manual sales work, you need to take a look at Hubspot. The main features of the program are integrated CRM, email automation, lead and task tracking, social media management, customer surveys, advanced reporting, scheduling, making calls from your browser, optimizing advertising campaigns, and more.  

How to get started? Sign up and activate your account, invite colleagues, integrate your shopping cart, synchronize data, set up popular workflows, and automate orders.

Pricing: to get started with Hubspot, you don’t need to buy a package right away, you can take advantage of the free offer. There are also 3 packages available in the paid version: Starter (from $45/month), Professional (from $360/month), and Enterprise (from $1,200/month).

Moz as an Analytics Tool

Such software will be useful for website analytics. Its main areas are portal auditing (the software scans the resource, identifying problems), keyword queries tracking, analysis of their effectiveness, backlinks analysis, keyword research for targeting, content quality analysis, and much more. This can also be assisted by a top-quality SEO consultant.

How to get started? By signing up for the Moz PRO package, businesses have the opportunity to try out the platform for 30 days. For this period, they get a full set of tools and expert assistance.

If you’re ready to sign a contract, there are 4 packages available: STANDARD ($99 per month), MEDIUM ($179 per month), LARGE ($249 per month), PREMIUM ($599 per month). Paying for any package one year in advance will cost 20% less.  

BloomReach for Personalization and Optimization

This is a platform that helps personalize and optimize site and app performance with advanced AI and predictive capabilities. It provides access to customer data, has analytics tools, and professional customer support.

How to get started? Before you buy the full package, the BloomReach team suggests contacting a manager to request a personalized demo of the app and calculate how relevant the platform will be for your business.

Pricing: BloomReach offers 3 packages to consider: Content, Discovery, Engagement. Pricing is not specified on the site, as the cost of each option depends on the number of business customers and the size of the product catalog.

MyOperator for Sales-Support Calls

Customer calls are one of the important aspects of a business. And in the digital marketing age, it may seem like calls being a traditional aspect of a business is not an important channel anymore. But that assumption could not be far from the truth. In the age of the internet and social media, people still prefer to pick up the phone and call for any help, especially for local businesses. 

Due to the personal nature of calls, it’s vital to professionally and timely manage all your sales-support calls. MyOperator is a cloud-based call management service that has been providing a complete suite for business call management and is currently used by 7000+ brands in 60+ countries. 

MyOperator provides solutions like toll-free numbers, virtual phone numbers, cloud-based call centers for sales support, outbound calling solutions, and all things you can think of for call management. Every plan comes with advanced business call management features like call recording, call tracking, agent performance reporting, call logs, IVR surveys, etc. To get started with MyOperator, you can get a free 3-day trial and plans start at USD 10 per month.  


As a small ecommerce business, you want to make sure that all your time is accountable. Timely is an automatic time tracking software that leverages AI. It helps companies stay connected with their workforce and report accurately on their business – for payroll, project management, team management, and capacity planning.

By automating timesheet admin, Timely frees teams for the important work that matters and helps teams know exactly where their time is going, enabling them to create a winning and accurate weekly schedule. Offering strict user-level privacy by design, it’s a tracking tool that employees actually trust; and with intuitive controls and a colorful interface, it’s simple to use as well as to implement. 


All of the tools presented will help optimize specific operations and make the business more profitable. Therefore, by investing in them, you will see positive achievements in your company’s working process. 

Best SaaS Tools for Small Ecommerce Business was last updated November 7th, 2023 by Edward Bishop