Type Studio is a Berlin, Germany-based startup which was founded in 2020. Type Studio is developing a new approach to edit your media files. It is called text-based editing. You basically edit the video or audio file by just editing the transcribed text. In previous editors, the editing is usually done in a timeline. The rise of artificial intelligence in the form of speech recognition makes text-based editing possible.
The goal of Type Studio is to make video and audio editing as easy as possible. The text-based approach lowers the barrier to entry, because anyone is familiar with editing a text document. You don’t need to learn a complicated editor program with the help of tutorials or courses for many hours. Type Studio allows you to start right away with the editing of your content. Another advantage is that editing is much faster because you are doing the changes of your video and audio in the transcribed content and you don’t have to skip through the timeline to find the right place you want to edit.
Type Studio’s features in a nutshell:
Type Studio runs online in your browser, so you have to upload your video where it will be automatically transcribed. The voice from your video will be converted into text. When the upload and transcription is done you will end up in Type Studio’s editor. Here are all the features Type Studio is capable of:
Video translation
Type Studio automatically transcribing allows you to translate your video into different languages. It helps you to make your videos accessible to a global audience. With a translated video you can expand your reach by creating content in multiple languages, to be viewed by people from all over the globe. You can add the translated texts as subtitles to your video.
Type Studio supports a bunch of different languages. So the translation works not only for English videos, but also for many other common languages. These are the languages that are currently supported.
Generate subtitles automatically
Since Type Studio transcribes your content anyway, you can easily add the transcript as subtitles to your video. It requires only one click and you have added close captions to your video. If you like you can also customize and style the subtitles by picking different fonts, sizes, and colors. Sometimes the transcription is not at 100% accuracy. Then you can edit the wrong transcribed words in the text and it will also affect improving your subtitles.
Repurpose video content
To get the most out of your video you can use Type Studio to repurpose your video by easily adapting your video for all social media platforms. Choose between different aspect ratios and cut out different parts of your video. This way you can get multiple content pieces out of one video that are optimized for each platform. Optimize your content for all social media networks and post the best performing content. If you want to repurpose your YouTube videos for example you can just upload them to Type Studio by pasting in the URL of your video.
Turn your video into an article
Turning your video into an interactive article is another feature provided by Type Studio. It is a byproduct of the text-based and online approach and works like this:
When you are done with the editing and the video has been rendered, you will be taken to Type Studio’s sharing page. Decide if the sharing page should be set to public or stay per default to private. If you set the page to public, everyone you share the link with will have access to the page and can watch the video online in the browser or download it if necessary. This way you can quickly send your video and share it with anyone.
The special thing about the sharing page is that you can embed the video and interactive transcript into your website or blog. Therefore Type Studio provides a small auto generated code snippet that you can use for the embedding. By embedding the sharing page on your website you optimize your SEO. The search engine can understand what your video is about. At the same time you make sure that your visitors can interact more with the video.
Podcast editing
Type Studio transcribes not only your videos but also your audio files. It’s perfectly made for podcast editing. Editing the podcast works the same way you edit videos in Type Studio.
Work collaboratively on your podcast episode and share them with your guests or listeners. You can even create a video from your podcast that you can use to promote your episode on your social media channels.
Summary
Type Studio offers an exciting way to edit your content. It’s a whole new concept of editing. The text-based approach brings a bunch of new features to the table. The increased editing speed and simplicity are a clear benefit for all content creator. However, there is also a disadvantage. Type Studio is only suitable for media with spoken words otherwise the engine can not transcribe anything. Music videos, for example, would not be suitable.