The world runs on technology these days. Nothing seems to move forward except it imbibes technology.
Do you want to make an impact in your industry? You will need technology to make this possible. The strategic use of technology in your business can also give you an edge over competitors.
You do not have to be a scientist to effectively apply technology to your business and bring about the desired growth. Just reduce the time you spend on frivolous things such as watching TV and spend your valuable time on things that can move the needle in your business.
The information in this write-up is put together to guide you on how to start making use of technology as a tool for business growth. Check below for 11 ways you can boost your small business with technology.
1. Communication can help
One of the many benefits of technology is that it boosts communication. You can use this benefit to your advantage in that technology enables you to communicate via more easily with potential clients and partners.
For example, you can use some of the best email marketing software to engage your prospective clients.
No need to make the trip anymore since you can simply make the call. Technology makes communication faster and more qualitative. You can opt for a video call since it enables you to see the other person face to face from your individual remote locations.
2. Boost marketing tactics
Technology, if used properly, can boost your marketing tactics. The traditional marketing strategies do work just fine, but they can never be as effective as the technology—based marketing strategies.
A very good example is social media marketing. A small business such as camper repair service can leverage the power of an effective social media strategy to reach potential customers faster via social media and direct clients to their website.
Technology can equally help you to prepare a business plan even if you do not have much knowledge or experience about it.
In fact, you can build great websites using special technology-based tools even if you have limited knowledge about website building.
3. Social media can be a viable tool
Social media opens up your business faster than ever. It gives you access to so many people from the comfort of your home.
One of the best ways to harness the incomparable power of social media for business growth is via digital marketing.
It enables you to get the words out about your products and services without physically advertising your business.
The internet reaches virtually every corner of the earth. So, things you post on social media can be seen globally. What is more, you can choose your preferred target audience in social media marketing.
4. Save time via remote workplace
As a small business, you will need to save as much time, effort, and money as possible. One of the best ways to do this is by resorting to a remote workplace.
A remote workplace enables your employees to work from home and also helps you to connect with them all without meeting at a physical office. If the employee possessing a particular skill is unable to report at your physical office, such an employee can connect with you via remote workplace platforms.
5. Build a website
You will need a website to tell the world about what you have to offer. So, you should invest in a website if you want to grow your small business faster.
It is not enough to build a website; you must make it responsive and attractive so that the potential clients will be willing to do business with you.
A functional, responsive website will give your business identity on the World Wide Web. It will also serve as a source of tenable information about your business to anyone searching for such information online.
6. Search engine optimization is essential
It is not enough to build a website, but you must make your website visible. Increased visibility will bring in more clients to patronize your business, leading to faster growth of your brand.
This can only be possible if you carry out the search engine optimization of your web content. You may have to hire SEO experts to do this for you if you do not have the required knowledge.
7. Secure your business
While technology can showcase your business to the world faster than the conventional way of doing things, it also has its risks and challenges.
For one, your website may get hacked and this can lead to data loss or theft, as well as, the possibility of financial loss.
You can curtail this by securing your online business. This can be done by using an encrypted password and creating active firewalls for your website.
8. Cloud storage can help
You do not have to keep all your data stored on your computer; you can move some of the data to the cloud. Cloud storage frees space on your hard disk and can even help your system to run faster.
Additionally, it can make your data and files available if you have to access them outside your office or when you are in a remote location far away from your computer. This way, you can obtain the necessary information at the tip of your finger.
9. Improve your customer service
Technology can help you to boost the quality of your customer service. One of the best ways to do this is to provide live chat services whereby your existing and potential customers can chat with you and get a response in an instant.
You can equally offer toll-free call service so that your callers will not have to pay for calls.
10. Automate your routine tasks
One other way to boost your small business is to automate tasks. A good example of tasks you can automate is customer service. Automated messages can provide answers to a good percentage of the questions that customers ask. You can equally automate your social media posts. This way, you can focus on some other aspects of the business.
11. Video marketing always gets the attention
One other way to get the words out is via video marketing. However, make sure that the videos you create are related to the products and services that you offer.
Search engines can rank your website higher if you have related videos uploaded on the website. You can also upload such videos on your social media platforms.
Content marketing is one of the best ways to boost your brand popularity via technology. You can submit search engine optimized content on your website and popular websites like Ezine.
You can also build backlinks to your website so that you can connect with authority websites. If this is too technical for you, you can simply hire SEO experts to do it for you.
In addition, it’s very essential that you sleep well, exercise enough and optimize your health so that you can effectively muster the needed positive energy to move your business to the next level. These little things do move a needle. Try them!