UX designers understand the importance of building a site that can not only grab user attention but also gain their trust. Hence, below are a few design tips that will help in building trust:
1. Think Like the Customer:
While building a site, step inside the customer’s shoes and understand if they would trust the website you are building. Firstly, answer the question- do you trust it? You can take the opinion of your family members to understand if they would trust the site.
Adding pop-ups may be a design trend but asking your customers to opt-in as soon as they land on your page is not a great design as they do not even get to understand about what your brand offers to make the decision of engaging with it hence this is not helpful in building the customer trust. Let the customer read about what your brand offers and once they are through to the end of the page, you can prompt them to engage with your brand by adding screen pop-ups.
2. Add Testimonials and Reviews:
Your product may be great, and you must have mentioned that on the site, but potential customers will not believe that unless someone else says the same thing about your brand hence rating and reviews of your product is important to attract new customers. But do not only post your best reviews as that will again cause a sense of doubt. Even if you have negative reviews, post that with the resolution you gave to the customers. Potential customers also like to see how you handle dissatisfied customers.
3. Use Personalized Images:
Adding images from stock media does not really look very professional as every blogger also does that hence hire a photographer for a day and get a photoshoot done which will be more relevant to the company and people can connect more with the brand as they can tell the difference.
4. Be Transparent:
Another trust factor which is important for your audience to engage with the site is site security. By asking your users to engage, you are asking them to enter their personal data which they will be skeptical of giving you until they are sure your site is secure hence create a privacy page which explains where you are going to use the user data and how do you protect your data privacy. Also, include the third parties that would be using the user’s data. If you are using analytics to track user behavior, mention that as well. Allow the users to also opt-out from your list easily whenever they wish to, this will develop their trust in your brand.
Conversion is only possible when your audience can trust you and it is not an easy task to gain their trust. And with an increase in the number of frauds and data breach, a customer trusting your brand becomes that much tricky hence run targeted campaigns and use your existing customer experiences to bring in new customers. A website which is transparent, honest and gives a good user experience is a stepping-stone to gain users trust.