Forbes article highlights DejaOffice multi-user CRM
Author Gene Marks has highlighted our product DejaOffice PC CRM in an article titled On CRM: Is A CRM Necessary?
To answer the title question – Yes, a CRM is absolutely necessary for every small business. The only question a business should have is how much to pay on a one-time, monthly or annual basis.
CRM Stands for Customer Relations Management and it is the primary system a business has to track its prospects and customers. Every time a customer calls, emails, texts or visits a business, the nature of that interaction should be recorded in company records. Later, this information can be used for marketing new products, or renewing agreements, or engaging the core sales cycle of the business.
Without a CRM you are blind. Every customer interaction is done without context, or understanding the past relationship. This leaves your customers open to your competitors, and you lose your niche.
With a CRM you have effective communication. Your customer remembers you, and you can do the courtesy of remembering the customer. If your business can survive on 300 customers, how much better will it be with 600 customers or 900 customers. The purpose of computer automation is to delegate the responsibility for remembering the details to a proper database and not just carry it in your head.
Gene concludes with the question: “Wouldn’t just a simple, inexpensive system that enables your group to share accurate contact, history, notes and calendar information take be sufficient?” and answers with ” For many, it just may. And for $200 (and a few bucks extra for support), it could be worth the try.”
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Thank you Gene Marks and Forbes!