Should You Continue Windows 7 After End Of Life?

During the beginning of the new decade, particularly on the 14th January 2020, Microsoft will retire Windows 7. This means that several security updates will inevitably stop as well. For the majority of individual users and enterprises that will still be using this top rated operating system, security issues will certainly be a factor.

As much as the end of Windows 7 doesn’t come with much welcome, especially from its current users, the trends were quite obvious.  Since the rolling out of the new Windows 10 operating system, not many updated features were introduced to the Windows 7 operating system.  Thus, it was a good idea during this time for many users to switch and transition onto the newly introduced Window 10.

However, this was not the case as Windows 7 operating system remains to be a popular option among using.  As of October 2019, a little bit over a quarter of the 1.5 billion Windows device users still relied on Windows 7 according to the Netmarketshare. With these high numbers of the Windows devices still operating under Windows 7, it begs the question of the safety of the users after the discontinuing of Windows 7.

The Impending Security Threat

After the ending of Windows 7, the number one threat to may users will be unavoidable threats from malware attacks as the devices will be unprotected. Though it is possible to remove malware using tutorials at VirusPup why not stay safe in the first place. The reality of an abandoned operating system with no updates gives many hackers and malware programs a field day to explore different routes and ways to attack the vulnerable devices.

In fact, hackers do love to work with non-existent interruptions that come with an abandoned operating system. A good example of how lethal such security threats can be showcased through the 2017 eternal blue Windows vulnerability was leaked by a hacker group, shadow brokers.

This led to a ransomware attack onto more than 200,000 unpatched Windows devices from unrelated users. During this time, Microsoft issued an emergency patch to all of its users with unpatched systems to prevent the spread of ransomware. However, the damage had already been done. Furthermore, security threats are not isolated.

In 2003, another security flaw in the Windows XP and Server 2003 operating systems left the operating systems susceptible to malware attacks, even to users that had no contact with hackers. During this time, Microsoft did issue a patch for all retired operating systems as well.


The Safety Net

The safety of your windows 7 will not be entirely at risk after retirement after all. At an extra cost, you can still pay for the safety and security of your operating system. As a business, it is costly and virtually useless for Microsoft to maintain all its operating systems at once. This is because, along with the constant updating and maintenance of the system, comes costs paid to engineers that spend the time to do the maintenance.

Thus, it only makes sense to retire older versions of operating systems. However, special arrangements have been developed by Microsoft to maintain older versions of operating systems that are popular amongst its users. During the2015 to 2017 Window 7’s extended support period, Microsoft offered updates for the security of the system.

Additionally, Microsoft also noted that transition in January 2020 after the retiring of windows 7 will not be as smooth for enterprises and large organizations. Thus, to ensure that users still using the operating system post-January 14, Microsoft introduced the Extended Security Update Program that will hold validity till January 2013.

During this period, users are given enough time to make the transition. With this program, enterprise and organization users will pay an annual $50 fee per device during the first year, $100 annual fee in the second and $200 fee in the third year. However, for users that have actively subscribed to windows 10, Microsoft offers a cost-cutting solution by offering the extended security update program free for a whole year.

IoT Windows 7 Devices

In addition to your desktops PCs and laptops, many other devices are commonly known as the Internet of Things devices also use a stripped down version of Windows 7, which is designed to run on devices with limited resources and functionality.  These devices include ATMs, point of sale terminals and medical devices.

The stripped down version of Windows 7 however, doesn’t shield these devices from the risks of security threats. IoT devices are posed with a risk of ransomware attacks and botnet viruses from hackers.  Botnet viruses normally invade the devices and deny the services offered by the device. This is because these smaller devices are normally the epi-center of operations and functions.

Thus, ransomware attackers are normally successfully paid by the owners. The stripped down Windows 7 offers a viable solution to these devices as their limited resource and function prove to be somewhat difficult to accommodate newer operating systems.

Additionally, even if one chooses to use an update system, it means that they need to invest in a newer device which can be too costly. Thus, to keep providing security for such devices at a cost-cutting solution, Microsoft will continue to support the Windows 7 Embedded Standard 7 service pack until October 2020 for some versions and through 2021 for others.

The Transition

It’s safe to say that even though the ending date has confirmed to be January 2020, the chances are that Microsoft will offer yet another critical patch after the deadline. This is because of the myriad of users who will be virtually abandoned without the patches. However, even with this prospect of Microsoft’s safe the day yet again, it is wider and safer for many organizations and enterprises to do the switch and transition now.

As much as it is costly for large organizations and enterprises, it is much easier for single users to do a switch to Windows 10. Thus, other than keeping yourself at risk, why not make a small investment for a newer operating system. Plus, even if you choose to opt for the extended security system, the cost still stands to be almost the same r even more.

Examples of Highly Effective Niche Marketing Strategies

There is a huge list of different marketing strategies to increase business profits. Despite this, one of the most popular is a niche or focused strategy. It has its disadvantages and advantages, however, small, medium and large businesses use it to increase their profits.

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Niche strategies are appropriate:

  • in the presence of a sufficiently large segment that ensures the required profitability and growth prospects;
  • if there is no interest in the segment on the part of industry leaders, which reduces the likelihood of competition with them;
  • if there is a sufficient number of segments in the industry to select the most attractive of them, corresponding to the potential of the organization;
  • if the entity wishing to service the segment has the appropriate experience and resources.

Even a small organization, using a niche strategy, can achieve a competitive advantage if its products are attractive to the segment and it has a successful competitive position.

The disadvantages of niche strategies include:

  • The likelihood of the entity being pushed out of a narrow target segment by competitors (by offering a product that better meets customer needs or by obtaining resources that exceed the company’s resources);
  • The likelihood of erasing differences in customer needs between the target segment and the rest of the market, which will open the way for competitors;
  • The likelihood that the segment will be highly attractive to a large number of competitors, which may significantly reduce its profitability.

Examples of companies that have chosen various niche strategies

eBay (electronic auctions); Porsche (sports cars); Cannondale (elite models of mountain bikes); Horizon, Comair and Atlantic Southeast (passenger airlines with low traffic at a range of 50-250 miles); Jiffy Lube International (refueling and lubrication of cars, minor repairs); Enterprise Rent-a-Car (rent of cars instead of repaired); Bandog (restoration of tires; the company actively offers the services on hundreds of parking places of trucks); Motel 6 and Ritz-Carlton.

Niche strategies in the hotel business MOTEL 6 and RITZ CARLTON compete in different segments of the hotel services market. MOTEL 6’s focused strategy is focused on low costs, while RITZ-CARLTON has focused on differentiation.

MOTEL 6 is focused on the poor travelers who need a room for one night. MOTEL 6 offers them clean, comfortable rooms without any excesses. In order to reduce costs, the company chooses inexpensive sites for the construction of buildings near highways with heavy traffic; builds hotels without bars and restaurants (but sometimes with swimming pools); uses standard designs, cheap materials; in the rooms only the most necessary furniture.

All this reduces the cost of both construction and maintenance. Since there are no bars, restaurants and additional services in the hotels, the company manages only the registration staff, technical services, and cleaners. In order to attract travelers who need a modest but comfortable accommodation, the company uses radio advertising, which involves well-known radio commentators. Advertising highlights the advantages of MOTEL 6 cleanliness, comfort, quiet atmosphere, low prices.

The RITZ CARLTON is aimed at travelers and customers who are willing to pay for excellent service and personalized service. RITZ CARLTON hotels are distinguished by their excellent location and magnificent room views, architectural style with national flavor, great restaurants, fine cuisine, luxurious lobbies, swimming pools, gyms, technical perfection of rooms, various hotel services, large and well-trained staff.

Both companies focus on fairly narrow market segments. The competitive advantage of MOTEL 6 is its low cost and limited range of services for unpretentious travelers. The advantage of RITZ CARLTON is in a wide range of services for sophisticated customers. Both strategies are successful, albeit different. This is explained by the heterogeneity of the hotel services market, which has different segments with different needs and financial capabilities of consumers.

A niche low-cost strategy is widely used in business. Manufacturers reduce marketing, distribution and advertising costs by moving to direct sales in retail stores and store chains, delivering standard branded products at discounted prices. The combination of cost advantage and narrow market niche service gives good results if the company finds ways to reduce costs and limits the target audience to a particular market segment.

At the other end of the market spectrum are such companies as Chanel, Rolls-Royce, Haagen-Dazs, and W.L.Gore, which have created niche differentiation strategies focused on elite market segments that require first-class products and services. In any market, there are segments where customers are willing to pay more for additional product features, allowing companies to implement focused differentiation strategies that serve an elite customer base.

Another example of a successful niche differentiation strategy is the elite chain of Trader Joe’s 150 outlets, a combination of a delicatessen store and a food wholesale base. Trader Joe’s customers buy expensive exotic products along with a standard set of common groceries, so the store’s stock contains exquisite products such as salmon sandwiches and jasmine fried rice, and at the same time standard products that can be found in any supermarket. Trader Joe’s difference from its peers is not only the combination of exotic and conventional products and competitively low food prices, but also the opportunity to turn a regular grocery shopping trip into an exciting, entertaining experience.

Blue Mountain Agent has a strategy of differentiation in the production of greeting cards and differs from its competitors – Hallmark and American Greetings – not only by the distinctive design and content of its cards but also by the presence of electronic greeting cards.

Conclusion

While selecting a particular niche as the primary focus of attention makes it much easier to find and attract clients, it is essential that there are enough clients in that niche to make it an advantage. An animal shop, targeting a wide range of pet owners, will have far more potential customers than a shop specializing in pet ferrets or poodles only. These niches may be too small for the local market.

Veterinarians specializing in the treatment of cats or horses stand out against the background of general practice veterinarians and can position themselves as experts in this niche. This will already be an advantage of niche marketing – people often prefer to deal with narrow specialists who focus on one narrow niche.

Applying a niche strategy always gives good results, especially in startups, the clearer the distancing and dissimilarity to competitors for a certain category of clients, the greater the chance that the project will “take off”. If you’re a startup, fast business loans can help you a lot. Most entrepreneurs experience a sudden need for extra cash at some point during their careers, especially startups.

What Managing a Business Looks Like in 2020

Technology has slowly assimilated itself as an integral part of running a business over the past decade or so. There are many things that have changed when it comes to running and managing a business thanks to technology, and some aspects are better than others.

Wherever you are personally with technology, there’s no denying that it is a big part of a business these days. If you’re struggling to get yours off the ground and wondering what technology you should be using, we’ve got some answers. Let’s take a look at what managing a business looks like in 2020 when it comes to choosing your essential tech supplies.

1.     Anti-Virus Software

There’s a good chance that you’ll have all of your business information stored on a computer, or multiple computers. Most people who are running a business these days have made everything digital, which is great for efficiency and productivity.

However, there is always the risk of exposing your business data to things like computer viruses. This is why it’s vital that you protect it from this risk through anti-virus software. This is one of the first lines of defense when it comes to your data, and it’s a pretty important one.

2.     Credit Card Processing System

We no longer live in a world where cash is king. Most people these days choose to use their credit cards over cash. This means that you need to make sure that you have a robust, reliable credit card processing system that enables people to purchase your product online.

Not only is this important to protect things on your end, but customers need to know that their credit card information is safe from hackers when they enter it.

3.     Employee Monitoring Software

If you’ve got a mid-sized business or even a large company, you may find it hard at times to keep track of each employee and what their specific job requirements are. While managers can help with this, you also need a way to keep track of their online activity, as well.

This is where employee monitoring software comes in. This is a great way to make sure they stay on task, to increase overall productivity. If everything is digital now in your company, your employees will be spending a lot of time online – and the more you know about how they spend their time, the better you’ll be able to run your business as a whole.

4.     Online Data Storage

Remember when we talked about the all-important business data you have stored on computers? Not only is it at risk of computer viruses, but there’s also the risk of losing it completely if you haven’t backed your company computers up.

Luckily, there are many different ways to store your data online these days. This is a great place to archive all of your business information, without it taking up extra space on those computers. This means that if anything goes wrong with your software system or those computers break down, you won’t lose any vital information.

As you can see, there is a lot to running a business in 2020 – more than you may have thought. With everything online these days, it’s no surprise that there are many different types of software and technological advances that we think are worth implementing with your business model. This is what managing a business looks like these days, and there are many benefits to it.

Benefits of Having Mobile App for your Logistics Company

Nowadays, companies that are choosing technology are the ones benefiting from the last-mile transportation. How would you feel to see your company ship products more quickly and better than ever before? The last mile is your answer to new technology and transformation that quickens the delivery process.

To effectively compete with big brands like Amazon, Walmart, and others, your company needs to adopt transportation and logistics mobile apps. With that, you will start to see processes become more secure and seamless. But how many can understand the effectiveness of application use in the last mile, and in what ways it can benefit their consumers in service delivery? According to Richard Alden, if current strategies are reviewed and improved, things will better for cities, and transportation will never look messy again.

What is the last mile? It is the final stage of any shipping process. Some define it in terms of actual distance from one place to another, but for better understanding, it involves shipping something from a local hub to the consumer’s house. Let’s see how last-mile can benefit your company through the use of Apps.

Features to Include in Your Transportation and Logistic Apps

Today, technology, no doubt, controls the world and for your company to thrive, you must keep up with it and make good use of technology to create innovative solutions. It becomes handy when faced with too many options available at your fingertips.

A well-informed transport and logistics manager will make sure to have mobile apps with features that help to minimize problems on the road, delivery times, and costs.

Offline Support

Having no internet connectivity today is not imaginable. However, your company must be prepared to overcome the absence of internet connectivity. After all, the logistics business mostly happens on the road, right?

If your app does not support offline productivity, that’s useless in some locations. Last-mile problems could be the most important aspect of the entire process as they directly impact the end-user plus the business. But if the offline support is in place, that can be instrumental to employees to enter data as and when they need in the logistics app, with internet or without it.

Vehicle & Driver Tracking

Having this feature can help you to optimize the cargo for each of your drivers. For example, in case you receive an order for a new pickup of products, you will be able to assign the task to the driver near to the location of the cargo. The driver can be on his way to pick up or deliver up a shipment and must not have reached the maximum load capacity.

So, what do you do? You can assign the task using the admin panel, and the driver will be able to receive a push notification with instructions for them to pick up the new cargo. The driver will need to accept the task and proceed to the shipment location, viewable on the map in the transport and logistics app.

Throughout the process, you can view the location of the cargo and the driver in real-time on the map using your smartphone.

Benefits of Apps for Logistics Management

  • They help manage your fleet
  • They alert you about the traffic situation
  • They make asset tracking easy

Why is Last-Mile Important?

Probably you may not be aware of the importance of the improvements. But the core plan is to winning consumers over in a competitive global economy. All things changed when Amazon started offering its customers a speedy and cheap delivery. Right now, everyone operating an Amazon Prime account can get their products within two days with no additional cost.

Today, the customer would shy away from the website, promising to ship them products over five business days. Of course, they would go to the likes of Amazon, for they are not ready to wait forever to receive their purchase. And many companies find themselves in this predicament of not being able to offer consumers faster shipping.

What customers are looking at is a company that can provide them with a speedy delivery service.

Why is Last-Mile Difficult?

From the consumer’s end, they do not understand why last-mile transportation is challenging. They only hit the order button and wait for the product to find them within a few days possible, and that’s it to them. From the company’s perspective, the most prominent effect is the Amazon effect as customers today are used to receiving products that they order with Amazon within two business days, which is not easy for many companies to match that speedy delivery.

The delivery process has sometimes posed challenges in serving customers. For instance,  reaching rural homes that are far apart may be a challenge to getting consumer’s products speedily. Also, in urban areas, you’ll find it so clogged with traffic and slows the whole process.

Lastly, no matter how speedy you want to get products to reach your consumers, sometimes they are not at home to sign for important packages.

Conclusion

Improving the final mile is not easy, and companies must find a balance between affordable shipping and fast shipping that satisfies all parties. Many consider last-mile transportation as costly, but with a smart approach in place, even same-day logistics is possible and the future every company should plan to implement.

But the most effective way to see your company soar in last-mile transportation is by developing transportation and logistics mobile apps for both Android and iOS. Not only will that help enhance doing business in your company today, but your customers will appreciate your up-to-date with the app that responds to their needs.

How Content Marketing Can Save Brick-and-Mortar Business

In today’s digital reliant age, there are still a high number of physical retailers who resist transitioning into e-commerce. Retailers are hesitant to venture online as they worry about whether they can survive the threat of online transactions. Additionally, they also fear the dying status of brick-and-mortar retail trading, as online purchasing has become significant.

However, it is essential to know that the two can work together, which can result in gaining a greater focus on the experience of the consumer. One example is the existence of content marketing. But, does content marketing work? Can it improve revenue? To know more about the advantages of content marketing to your brick-and-mortar business, keep on reading.

Going Digital is Not a Threat, It’s an Opportunity

The fear of witnessing the death of brick-and-mortar business can be a devastating case. Although some people considered the growth of online shopping as a threat, it actually showcases as an opportunity for brick-and-mortar retailers. At the same time, it can also promote commitment, increase sales, and loyalty, both offline and online.

Moreover, retailers must exert an effort to provide an excellent approach to customer service, and that involves engaging and connecting customers in the most timely and pertinent ways. Establishing a place in the digital aspect can help retailers in enhancing their skills as well as improving the consumer’s shopping experiences.

Boosts In-store Traffic and Sales

Utilizing content marketing strategy for your business is meant to build conversions from your shoppers and traffic to your store.  There are different types of areas on how to manage your online marketing, including:

  • crafting article blogs with the help of various kinds of writing app
  • review sites
  • landing pages
  • social media sites
  • product pages and more

Although content marketing is a little complicated than traditional marketing avenues, the best part of it is that it has a more significant effect on your bottom line. On a side note, it is also a vital platform for retailers to strengthen the relationship between potential and existing clients. Giving useful information that is significant to the audience can generate a greater impact on those who are reading your content.

Know Your Ideal Audience

One of the most fundamental parts of applying a strategic plan in any online retail business is knowing your audience. Knowing what they do, who they are, and the reason why they would want to know more about you is essential.

Hence, to be able to do that, market research must be done. Market research can assist in identifying the weaknesses in your competitor’s approach, which then helps in utilizing potential customers. In turn, you are more likely to conduct new strategies and think creatively.

While doing that, your content marketing will begin to solidify. Content marketing, on the other hand, can save your brick-and-mortar business because of the reason that customers will browse the Internet and start their search online. That said, having enough knowledge about your competition will be imperative to the success of your business.

You Won’t Go Out of Business

Content marketing plays a significant role in your brick-and-mortar business. The platform urges you to generate all of your content with the same goals in mind. The goal is to make your user experience, message, products, and services consistent across all variant content, which will, in turn, establish credibility with your readers.

Takeaway

The presence of content creation is one of the most effective forms of digital marketing.  Aiming to be the best marketer in the industry needs a tremendous amount of effort. Your brick-and-mortar business requires techniques that are reputable and enduring. Content marketing will bring those beneficial impacts.

5 Ways to Improve Your Business Writing Skills

If you thought that writing in high school was tough, then you haven’t tried business writing. Decent business writing skills are extremely important if you want to portray a professional image. 

Although you might think that proper writing skills, in general, is not that important anymore, then you have to think again. If the writing that you put out there is sub-par, then your business is reflected in the same light. If you can’t even pay attention to basic grammar and spelling, how are you going to perform the more complex tasks? 

If you know that your business writing skills are lacking, then you need to step up your game and improve if you want your business to succeed.

Do The Basics Right

One of the most important aspects of writing is to be clear and concise. The moment you begin to fluff or leave your reader wondering what the main point of your message is, then you already lost them. 

If you are not that skilled in business writing and need some guidance, ask a service to write my essay online to get a couple of examples to get the hang of things. The expert writers there can also help you with research papers, business PPT’s and more.

The one thing that you always need to make sure of is to make your first sentence a topical sentence and have the rest of your paragraphs support your opening sentence. Once you have said what you wanted to, then you need to tie everything together in a conclusion. 

Proofread Your Work

It doesn’t matter how good a writer you might think you are; you need to have your material proofread before it gets sent to your target audience. Even professional authors have their writing examined by a professional. 

Don’t even think for one second that you will be able to pick up on all the mistakes that you made if you try and proofread your own writing. 

If you want to improve your writing skills, then someone has to point out your mistakes. You are entirely subjective to your own writing because your mind overrides that which you have written with what you intended to have written. This means that you read over your mistakes and miss even the most obvious of errors.

Include a Call to Action

Depending on the business that you run, a call to action is one way to engage your audience and make sure that more people respond. If your message was clear and you were able to excite your reader with your words, then you need to feed off that excitement and allow your reader to respond on the spot. 

Using a call to action can also enable you to improve website content if you ask your audience to comment, which could provide valuable info on where you might still be lacking. 

A call to action is especially important because people will forget about what you said much easier because they are constantly bombarded with an extra reading from other websites.

Use The Available Tools

If your business is still growing and you don’t have all the money in the world to pay for proofreading, then you need to use the tools that are at your disposal. 

One of the easiest methods on how to improve writing skills is to use one of these tools and see where you make your mistakes in real-time. There is no need to wait on a proofreader to give you the go-ahead if you can do it yourself with the help of an online tool. 

Know Your Register

Business writing is very specific, seeing that it has its own jargon. Doing a short business writing course will allow you to see what is acceptable and what not. Depending on your audience, your writing should always be professional and clear of any form of slang or emojis. 

The moment you use slang and other emoticons, you come across as immature and unprofessional. Then again, you should know your audience and the language that they will relate to. 

Conclusion

It seems as if the digital world has put a pin into proper spelling and grammar. People don’t see the value in professional writing anymore and in the end, they deliver work that is not impressive. 

If your business writing improves, then your business will stand out from the rest of the other businesses. There are many other things that you can do to improve your writing, but if you start with these tips, you are well on your way to a better business.       

Learn Some Important Tips to Increase Your Instagram Followers

To help get better results from your Instagram marketing tactics, you need to take steps to improve the number of followers you have. There are quite a few hacks to try and here are a few things to get you started on the right foot.

Pick a Dedicated Hashtag and Promote It

It is important to create a dedicated hashtag for your company, but it is of paramount importance to take serious steps to cross-promote it. You should integrate it into your social media profiles as well as your website. It should also be part of your emails.

You need to have it in your profile, which is a must, but you should also consider using it offline. For instance, have it printed on all your receipts as well as on signage in your shop. Promoting it at relevant events will also make it known to your targeted audience. The idea is to promote your hashtag as much as you can and in whatever way you can.

Use Your Creative Side

Finding the right hashtags will really go a long way towards winning you more Instagram followers, so it makes sense to get creative with Instagram caption ideas. Using one-word hashtags is good, but it is better to look beyond that whenever you can. Ideally, you should mix things up a little and try ways to tell your story. Try to be outrageous, ironic, and funny. Experiment a little but try not to be boring.

Be Part of Popular Conversations

To get more followers, you need to be active online, and one way is to be part of massively popular conversations. You can try topically relevant hashtags to find popular conversations and then join them. Understand that it is a good idea to use hashtags that look more like long-tail keywords, but you’re going to get more exposure and reach a larger audience by using universally trending hashtags.

Use Your Bio URL Sensibly

You should not waste any space you have available on your Instagram account, and your bio URL is valuable real estate to use for promotional purposes. Ideally, you should regular change the bio URL and ensure that it doesn’t always point to your website homepage. A good idea is to change it twice a week to ensure you direct valuable traffic to your most popular content.

Make Your Captions More Descriptive

You have to understand the importance of using the right words to convey your message and sell yourself right. Pictures are important but you also need words to touch your audience’s emotional side. You have to learn how to use images along with words to tell your story in a more convincing and engaging manner. You don’t need to be perfect in the first few attempts, but be sure to incorporate it into your strategy to help get better returns.

Conclusion

By taking these steps, you will notice a steady increase in the number of people following your page. If you need quick results, you may want to consider buying Instagram followers online. But, be sure to work with an authentic and professional service provider, and that is what you can see at Social Media Daily. Give it a shot today!

Creating a WordPress Website: Using Plugins to Increase Performance

Whether you want a website for personal or business purposes, WordPress is a great option. Using WordPress themes and plugins, even a novice can set up a stylish, high-performance website.

Before starting with WordPress, you need to choose a web host.

Finding the Right Hosting Provider

Before setting up a ​WordPress website​, select a hosting provider. You must find a reputable company that offers a feature-rich plan within your budget. Before you check out potential hosting providers, think about what you need from hosting and make a list. It’ll make it easier to compare similar plans.

If you’re not sure what you’re looking for, here are a few essential features to consider:

  • ​A free domain name
  • An SSL certificate
  • Adequate data storage
  • One of the popular control panels
  • WordPress as a quick, or one-click, install

When you have your list, consult one or two popular web hosting review sites and see who they recommend. Below is a list of popular web hosts who have easy WordPress installation:

  • ​Bluehost
  • GoDaddy
  • ​HostGator
  • SiteGround
  • ​Hostinger

Check out web host websites before making a final decision. You don’t want any hidden surprises. It’s often difficult and costly getting out of a contract. Once you have hosting, it’s time to create your WordPress website. Begin by choosing a theme.

Selecting Your Ideal Website

Creating a website with WordPress is simple. Most of the tasks required are click-and-drag. There are thousands of website themes available from within WordPress (in the repository). Many are free or low-cost. If you’re not comfortable doing this yourself or want a unique design, you may want to ​consider hiring a website designer​ to help build your website.

Whatever your requirements, there are themes for every situation. Your website has to look good, but there are other considerations. Ask yourself:

  • Is your theme regularly updated?
  • Will it work on mobile devices?
  • Is the template optimized for speed?

If you struggle to find a suitable theme in the repository, check out some websites that specialize in WordPress themes. Or you can hire somebody to create one (or design it yourself, if you have the skills). Below are some websites that offer WordPress themes:

  • elegantthemes.com
  • ​​themeforest.net
  • templatemonster.com
  • ​athemes.com

After choosing a WordPress theme, it’s time to install it and set it up. WordPress makes this painless, even for someone unfamiliar with website development. Following this, it’s time to optimize your website. You can do this with some WordPress plugins.

Use Plugins to Enhance Your Website

Plugins enhance your WordPress website and add functionality. If you want to add a feature to your site, there will be a plugin. The easiest way to find and install a plugin is from the WordPress back-end (called the Dashboard). You will see a Plugin section, and that has a plugin search. Once you find what you want, it’s a simple matter of clicking the install button.

If you can’t find the right plugin in WordPress, you can find free and paid plugins on third-party websites, but these may need manual installation. Only select reputable plugins. WordPress should inform you if a plugin is affecting how your site performs. If you notice an issue and receive no warnings, disable one plugin at a time and see if you can diagnose the problem.

Here are a few plugins you may find interesting.

  • Contact Form 7 or WP Forms – Add forms to a web page
  • UpdraftPlus – perform WordPress back-ups
  • WooCommerce – set up an ecommerce store
  • Constant Contact and OptinMonster – help with email marketing
  • Beaver Builder or Divi Plugin – add additional drag-and-drop functions to web design
  • MemberPress – create online communities and membership sites
  • Shared Counts – a social media plugin
  • WPML – make your site multilingual
  • ImageInject – adds free license images (from Flickr) to your content

Now let’s discuss the specifics of how to optimize WordPress with plugins.

Speed Up Your Website

Simple issues can hamper the page ​load speed of a website​, such as image sizes or large data uploads. Search engines and visitors prefer websites that load without delay. There are on-site optimizations you can do, but why not use a handy plugin tailored to speed up your website?

Plugins to help with site speed:

  • WP Smush – compress images
  • WP Super Cache, WP Rocket, W3 Cache – improve page load speed

Search Engine Performance

If no one can find your website, it negates all the work you’ve done on design and performance. Search engines need to index your site and crawl its pages. A robots.txt file helps them to do so. WordPress creates one during install, but you can improve on that using a plugin.

  • ​Better Robots.txt or Virtual Robots.txt – give better control and help optimize a robots.txt file.

You can improve how search engines crawl your site by using a plugin to create an XML sitemap.

  • Google XML Sitemaps

When they crawl your website, search engines assess factors that will affect its placement on a search engine results page (SERP). You want your WordPress site to be high on page one. You can help by ensuring your ​website has good SEO​(search engine optimization). Save yourself time and effort and use a plugin.

SEO plugins:

  • ​YoastSEO
  • PrePost SEO

Improve the Links

Links are an integral part of the online experience. Search engines and visitors use them to navigate to and through a website. You can improve how your website performs by monitoring your external and internal links.

  • ​Only link to relevant websites.
  • ​Your internal linking has to be logical and thorough.
  • ​Check your links work. Do they go where they point?
  • ​If you move a page, set up a redirect for the old URL.

These two plugins help to optimize link architecture.

  • ​Pretty Links Pro
  • SEO Internal Links

Tighten Up Security

Websites get hacked. WordPress sites are no exception. You have anti-virus on your home computer, so why not add one to your website? A web host will have security on their end, so should you. Add some additional defense with a plugin:

  • WordFence Security
  • ​Securi

If you’re using WordPress as a blog and have not disabled comments, you could get spam.

There are plugins to stop your comments from being abused.

  • Akismet Anti-Spam

Analyze Website Performance

When upgrading the speed and performance of a website, you must make sure the optimizations and enhancements are working. You can perform manual checks, such as opening your website from a search engine or clicking through its pages. An in-depth analysis of website performance is preferable, and for this, you need one of the analytic plugins.

  • ​Google Analytics Dashboard for WP
  • ​MonsterInsights

Don’t Underestimate Content

We shouldn’t ignore the impact of content when discussing website performance. You can check and improve content, as with any other part of a website. Content is of immense importance to web users and search engines, and affects website reputation, popularity, and search rank

You can optimize the images and links within content, but how about actual written material? There are plugins to help improve the quality of textual content (in terms of readability and engagement). For example, the Word Stat plugin highlights:

  • Content that is too difficult for readers to understand
  • Posts that are too short
  • ​Too many keywords in a post
  • ​The 20 most used keywords on the website
  • ​Word count of different content

Keep Everything Up-To-Date

For your website to run smoothly and in sync with web browsers and devices, it’s crucial to use the latest version of WordPress and its plugins. Install updates, when available, to help your WordPress remain bug-free. If you find that a plugin becomes unsupported, stops working or develops issues after a WordPress update, search for an update. If none is available, remove the offending plugin and look for a substitute.

Don’t Go Overboard

Plugin fever is real. You go crazy and install every plugin you come across. Please show some restraint. Some plugins are more resource-hungry than others, and ​too many can slow your website to a crawl or cause unexpected glitches​. First, install plugins that enhance website performance. Then add others one at a time. If there are no issues, install your next plugin

Give Your Website a Plugin Boost

Taking the time to choose the right web host and WordPress theme gives you a running start on developing a high-performance website. Smart plugin selection will help your WordPress sprint to the finish line. There are many great plugins available to help you build your perfect site. Do the research, then experiment, and analyze. Try to have fun!

How To Make Creative Content Marketing Strategy for Your Small Business

When it comes to content marketing for small business, it’s usually defined as a practice of generating and posting well-written, well-researched and interesting content in a consistent fashion to form a following which will eventually lead to gaining new customers.

This type of marketing can be categorized as a very close colleague of conventional marketing and with a well thought out strategy, they can be combined to complement each other and in turn be able to amass your following that will result in increased awareness and sales.

Benefits of Content Marketing For Small Business

It is proven to be extremely beneficial and all small businesses out there should aim to develop a good strategy regarding this type of marketing for their business because through it, you are able to achieve a lot without spending too much money. Some of the things you’ll get by implementing a good content marketing strategy are:

  • Increase your following by educating your readers and create a brand that readers can relate to
  • Rise above your competition who aren’t taking advantage of it
  • Get loyal customers who trust your name and brand
  • Continuously gain increasing amounts of traffic to your site where you offer your services
  • Gain more exposure to conventional and social media

How to Make a Creative Content Marketing Strategy?

1. Set your goals

Obviously we all should strive to make great content for our marketing strategy, but that’s not all there is to it, especially when small businesses are involved. Just making the content, in most cases, wouldn’t be enough because you’ll have to know exactly what you need in order to get to the goals you set for yourself. Determining your goals is just as important as the quality of the content and your goals should be as follows:
Define the purpose of the creative content
Conceive a well-thought-out execution plan
Make sure there’s a plan B just to be safe

Once you have these three important parts figured out you can proceed on to getting a thesis writing service that will deliver some great custom creative content for your site if you don’t have the time to make it on your own. Thesis writers online are very skilled and very familiar with content marketing, so it’ll be a very simple way to get the creative content you need.

2. Figure out the needs of your readers/followers

Being able to produce specific content that your followers would engage with is the key to making your strategy work. Not even the best thesis writer can help you if you can’t determine the type of content your target audience is looking for and would most likely engage with.
Once you determine what your followers love to read and what they don’t enjoy so much, you can get your custom thesis writing experts on the job to tailor their content to your needs.

3. Make creative content for all of your goals

The content you’re making for your site shouldn’t be one dimensional, which means you should post various content that would have a different goal to achieve. Some of the goals you should want to achieve are:
Increase your brand awareness – this will help people get to know you and your business, they will notice that you exist on the market and it’ll peak their interest
Show your prowess in the field – this will show your audience and followers that you’re well educated in the field and it will make your much more trustworthy.
Encourage your customers to refer you to others – this is easily achieved by including a promotional code whenever you finish a business deal with a customer which can be a gift certificate that he can give to a friend or maybe some discount voucher he can get for the next time he uses your services if he refers a friend to your page.

4. Publish share-worthy content

Social media has grown a lot in the past few years and people are constantly hungry for content that would educate or entertain them in some way, so you should definitely aim to publish share-worthy content on your site to get the most out of your accounts on social media. Make sure it’s something that they can learn from or some entertaining facts that they would enjoy reading about because those are the crucial things that make people want to share a post with their friends and family.

5. Collect data and evaluate

So, what is content marketing for small business? It isn’t something that you should take lightly and just take shots in the dark, not trying to figure out what works and what doesn’t. You’ll get the most out of it if you’re constantly monitoring how your readers react and how the content you’re sharing is performing so you can determine what you’re doing well and what you should change to get better results. It’s also very wise and recommended that you calculate your moves instead of just posting content blindly and hoping it will work.

Increase Your Website Conversion with 5 Simple Tricks

Living a modern world and especially running a business in the 21st century is without a single shred of doubt a tall order to face. All the modern companies are fighting for customers with the vigor that even the most desperate of warriors would have been jealous of. There is no wonder in the fact that having a popular website is one of the key elements for being successful in modern business. The principle at work here is pretty simple: the more visitors you have on your website, the more exposed your brand is, and the more exposed your brand is, the more customers you have. This article will tell you about five simple tricks that you can use in order to increase your website’s conversion rates.

Keep Your Content Original

Let us start discussing this topic from the end, and let’s talk about content as the world of the Internet is a truly tricky domain. Imagine a potential customer entering your website in the hope to find the information that he or she was craving to track down for months. They see a promising SEO title and click on the link. If your website has a credible interface, you can stay assured that an average user will not go to a free plagiarism checker in order to check your content for plagiarism. Nonetheless, imagine that your visitors have been searching for some information for their academic project or a business report. Supplying them with plagiarized information would only mean one consequence for you: they will never return and will tell others not to do so. Hence, one can get the plagiarism checker free from PapersOwl and sleep tight knowing that your customers will be satisfied. Of course, website conversion, first of all, depends on whether the users will be eager to even enter your website. However, making them want to return is also a powerful strategy for growing bulk of loyal users.

State Your Benefits

Whenever a user opens his or her browser and types whatever they need in the search engine, your website has five seconds at best to attract their attention. Therefore, the website headline must feature all the keywords that the visitors might potentially look for when entering a browser. For example, imagine a user typing “Metallica new album”. In this case, you need to render your website headline in a way that will tell your users that they can actually listen to it or find a direct link to in on your website. They do not need to read the news about it being released because the very fact that they search it online should already make it clear to you that they do already know about it. Remember, the percentage of your visitors is directly dependent on the likelihood of them returning to your website. Having them adding your address to the bookmarks is the highest point of success.

Here comes one more simple trick related to boasting your benefits off. If your website, for example, has a plagiarism checker that you want millions of users from all around the world to use in their daily academic and writing activities, double check that you do not expect them to type their search requests correctly. For example, foreign students who study ESL can easily type plagiarism checkers, and your website must be the one to let them check plagiarism. Checking a paper for plagiarism is a practical action that your users need to have done, so refrain from correcting their grammar and stylistics.

Privacy, Only Privacy, and Nothing but Privacy

It goes without saying that modern people are extremely concerned about their privacy, and their position is purely justifiable. Living in the world of elements conversion, where every click made on the Internet can submit bulk of your personal data to a private company, is a matter that most people take with the utmost precaution. Hence, whenever somebody enters your website, make sure that you supply the users with a privacy statement whenever they have to fill in an opt-in that will pop up in front of their eyes.

Consumers Reviews Are Important

Remember me telling you that you have five seconds to make people enter your website? Well, the situation is almost the same with making them stay on it. Hence, why won’t you include your best customers’ reviews somewhere in a sidebar of your website? Modern people are quite prone to believing in what the others have to say. Also, it would be great if the customers’ reviews would pop up in the search engine’s sidebar as well. As a matter of fact, this is one of the most effective strategies for making people entering your website.

Keep It Simple

Of course, surfing the net is much more pleasant when you jump from a website with a beautiful design to a website with splendid design. Nonetheless, namely, simple elements are exactly what makes your website great. Visual navigation through a website must be not a challenge but a walk in a park for your users. Hence, if you have already managed to lure them to enter your website, do everything you can to make them come back.

Concluding Thoughts

Regardless of what information or services your website offers to the users of the Internet, there are five simple rules that you have to follow in order to maintain it successfully. First of all, keep your content original for the customers to hold in high regard. Secondly, make sure that your benefits are visible in a glimpse of an eye. Thirdly, mind customers’ privacy and show them that you care about it. Moving on, it would be great for people to see what others have to say about your website. Finally, do not turn your visitor’s experience into an escape quest; keep it simple and let people enjoy the time they spend on your online platform.