Steps You Can Take to Reduce The Effects of Digital Eye Strain

It’s no longer a secret that people spend copious amounts of time in front of their gadgets now. Ironically, you are reading this article from one of those devices. As with all things, too much exposure to your gadget’s screen isn’t good. More specifically, it can affect your eyes negatively.

Computer vision syndrome also referred to as digital eye strain, is a condition that affects your eyes after prolonged exposure to computers, tablets, smartphones, and other gadgets. This is the feeling of discomfort and fatigue that you get when using your gadgets for too long. How can you avoid digital eye strain?

Be Picky In What You Use

One of the best ways to avoid digital eye strain is by using gadgets and devices that are safe for the eyes. For instance, the monitors that you can view here are best for people that spend hours in front of the computer. These specialized monitors have a blue light filter which greatly reduces the stress put on your eyes.

Alternatively, you can also wear special blue light filter glasses when using gadgets. Like the specialized monitors, these glasses have lenses equipped with blue light filters. This is the perfect investment if your work tasks you with sitting in front of a computer for a long time.

20-20-20

If you’re working extensive hours in front of a device, don’t ever forget to do the 20-20-20 rule. It’s very simple and easy to do. For every 20 minutes you spend in front of a device, you should rest and look at the distance – at least 20 feet. Keep your eyes focused on the area for at least 20 seconds.

This gives your eyes enough time to rest. Keep track of the time by setting a timer. It’s a 20-second exercise that does wonders for your eyes.

Maintain The Right Distance

One of the last things you’d want to do is get your eyes too close to the screen. Ideally, you’d want to maintain a distance of 20-28 inches between your device and your eyes. Whether you’re using a smartphone, a gaming device, a computer, or an e-reader, it’s a must to back away from the screen as much as you can.

While you are at it, you should also lessen the brightness on your monitor and devices. Pick the brightness level which is most comfortable for you. It’s not advised to pick the highest brightness possible.

Maintain A Good Posture

It’s also best to maintain a good posture while using these devices. As much as possible, make sure that your device is at eye-level. Looking down for extensive periods will also cause your eyes to feel fatigued. For computers, try to lower your chair so that you maintain your monitor at the right level.

It may not seem like a big deal at first but digital eye strain should be taken seriously. Not only does it affect your performance at work and studies, but it also affects your health negatively. Too much of one thing is always ill-advised so it’s best to control your time in front of a gadget’s screen as much as possible.

Digital Businesses turn to Third Parties for Proper Remote Support

Digital business is an inherently fast-moving industry, but the past few months may have been faster-moving than ever. As a result, business experts writing for the Forbes council suggest it might be time for many businesses to look to outsource their IT solutions, to help manage workflow and lend expertise. This input can help businesses to remain competitive while covering areas of their business in a safe and secure manner. Increasingly, businesses are turning to whole-system management.

Managing Secure IT

As a digital business expands, the infrastructure and tools it relies on are not always up to the task. This can lead to security and bandwidth issues, as critical business goes unanswered due to a simple lack of capacity. More seriously, this can cause security errors; the Russian SolarWinds hack was, according to NPR, able to sneak in on outdated and understaffed security systems. This is especially the case in rapidly digitizing communities; Nebraska is an example of where a historically rural community is starting to modernize as people adapt to urban living in Omaha. As businesses move to remote work, the communications and IT services Omaha require will have had a strong focus on security following the Nebraska Medicine incident.

The Security Question

The new levels of remote working pose a security question that is most easily answered through third parties. Governments globally are focusing on the overarching risks of cybercrime. In the UK, the National Cyber Security Centre saw fit to produce documents highlighting the risks of remote working to business owners. Outsourced systems, including larger-scale VPNs and institutions offering security services, provide good protection for these new risks.

Workforce management

A secure shield is one step of the way to maintaining a proper remote workforce, but having management tools in place to drive up productivity is essential. While statistics show that remote workers are more productive, using their flexibility to provide up to 1.4 more days of work per month, this isn’t always the case – and work can fall by the wayside in unmonitored cases. Once again, having expert third party advice allows employers to maintain proportional workforce control in a way that is safe and legally sound.

Between the use of proper IT systems, cybersecurity solutions, and workforce management, third party control allows businesses to focus on their product and growth. As remote working becomes more and more commonplace, these solutions will be ever-more important. For businesses, it’s a great way to ensure they stay profitable while doing the best by their day-to-day matters.

How To Keep Business Data Accessible for Employees

Data is a driving force of most business decisions in a company. The information that you store should be treated as crown jewels. You should put an effort to make it accessible for all the employees if you want to establish an efficient communication channel among all team members in your company and increase productivity,

Data management strategy is the key to success. Firstly, you must undertake a few steps to make your employees know how to access the data they need for work. Secondly, you must pay attention to cybersecurity and prevention measures to avoid data breaches and teach your employees about your company’s cybersecurity culture.

Make It Accessible for Everyone

There is a vast part of the society that suffers from various sorts of disabilities. It can be both your employees and customers who visit your website. In order to make the company’s data available for them, you need to be sure that your website is compliant with The Americans with Disabilities Act.

ADA Website Compliance regulates the rules of making the content you share or store available for those who have issues with screen reading. What’s more, it’s an official regulation. That’s why,  if you want to avoid legal complaints, you need to make sure that regardless of their disabilities, each of your employees can easily reach the information necessary for their work.

Choose the Right Tools

You need to find the right tools to make the company data as accessible as possible. It’s vital so that each company member can easily open and analyze them before making a decision.

Search for the tools like plug-ins for Google Analytics that can easily give you reports from the websites you host. The right tools can make the data available for each department. Your employees responsible for marketing might use them to the same extent as analytics in your company. Standardize the tools you use so that each employee has the same technique and your business is not fragmented.

Additionally, you need to choose the right software. One of the great options to make the data shareable is deciding on cloud computing technology. Plenty of companies store the data in cloud-based systems so that each employee has access to the information through various devices, such as computers, tablets, or mobile phones. It’s an extremely convenient solution, especially in the era of remote work.

Train Your Employees on Cybersecurity

Data management strategy also concerns cybersecurity. While deciding on giving your employees access to the sensitive data you store, you must be sure that they’re aware of the possibility of a data breach.

As already established, data is crucial to your company’s development and progress, so to avoid sensitive information being lost or stolen, make sure that your workforce knows how to protect it. Train your employees so that they wouldn’t click on suspicious links in phishing emails. Ensure that they use strong passwords and don’t share sensitive information. Warn them against using unprotected devices to work operations to prevent cyberattacks to the greatest extent.

Your employees need to be aware that handling sensitive data is a responsible task. You need to ensure they know what steps they should undertake in case of a cyberattack. Remember that even though some security prevention measures are evident for you, your employees might not be aware of them.

Organize the Data Management Process

Last but not least, if you plan your business data management strategy, you need to analyze your company’s needs. Determine which kind of data needs to be stored and organize them depending on their purpose. Remember that you don’t need to gather every single piece of information about your customers and competitors. To avoid a mess in the databases, establish the data-gathering plan that meets your objectives.

By creating transparent yet secure databases, you are assured that your employees would find useful information in a shorter time that contributes to your company’s efficiency.

Collect valuable data and prepare them so that they’re ready for further analysis. Categorize them and determine which one is structured and unstructured. Don’t forget to regularly inform your employees about the changes in your data management strategy.

Conclusion

83% of organizations see data as an integral part of their business strategy. Data is a knowledge base. You need to be sure that each employee knows how to value it and handle it correctly. Regardless of your business’s size, data management strategy is crucial for small businesses, medium-sized companies, and big corporations.

Remember that when you make your data accessible for your company members, you need to make it secure. Invest in data protection software, and create a data protection system that would be a standard in your working environment. Your data is too precious to get to hackers’ hands unprotected – any cyber attack might seriously disrupt your business continuity plan.

Effective Apps That Will Help Workers Monitor How Healthy They Are

It’s not enough to keep your employees happy with a good salary and amazing benefits. It’s also a must that you ensure that they are working under the best conditions possible and that they are always in good shape. A lot of companies tend to forget to manage their employee’s health but luckily, some apps are able to help those companies out.

If companies are going to make key changes in their work environment, then one of those should be with regards to employee health. Aside from offering good insurance and healthcare plans, companies can also try using a selection of health and wellness apps to keep in touch with their employee’s well-being.

Specialized Tracking Apps

Some industries should have better safety precautions than others such as the healthcare industry. Employee health in the sector is an even bigger priority now with the pandemic still active. Specialized tracking apps cater to the health monitoring needs of certain industries which is a must nowadays.

For hospitals and medical institutions, such apps are crucial to help mitigate the spread of Covid-19. At the same time, these apps help healthcare workers continue on with their job of treating the infected. These apps come with symptom monitoring features that make it easier for management to detect if something’s amidst.

Fitness Trackers

The best cure will always be prevention. In this light, companies should invest in organizational fitness trackers. These function similarly to any other fitness trackers. They take note of calorie intake, calorie loss, heart rate, and a few other crucial metrics on a deeper scale. Some apps even allow workers to manage their dieting habits.

Fitness trackers are a great way to boost one’s overall health and heart health. Employees don’t always have the time to work out and keep track of their health. You can encourage your employees to try out fitness trackers by giving them subscriptions to the top options on the market.

Fitness trackers usually go well with smartwatches. It might be a great idea to invest in these gadgets as well.

Mental Health Focused Apps

Health isn’t just about the physical aspects of the body. It’s also about mental health. Employees go through stress and fatigue on a daily basis. Poor mental health makes it harder for them to focus on work and become more productive. This is especially the case now considering that people also have the pandemic to worry about.

Mental health apps can help your employees effectively manage the other spectrum of one’s well-being. Aside from giving your employees access to mind relaxing puzzles, audio,  and self-help guides, these mental health apps can also check in on your employees regularly if they are undergoing something serious like anxiety or depression.

Being the top company is no longer about giving your employees the best benefits and healthcare plans. It’s also about making sure that they are fit and healthy all year-round. These apps are going to be great additions to your company’s healthcare plans and these also help you manage their health on a deeper level.

7 Employee Rights Small Business Owners Need to Know

Small businesses rarely have the means to manage their human resources department (if the department exists at all!). They can’t always refer to a lawyer on retainer in every situation.

For this reason, small business owners and managers should know basic employee rights to avoid unnecessary litigation and negative situations that reflect poorly on the business.

This creates a fair and enjoyable work environment that establishes mutual trust and ensures long-term, fulfilling employee-employer relationships. Here are 7 Basic Employee Rights Small Business Owners Need to Know.

Right 1: Fair Labor

According to the Fair Labor and Standards Act (FLSA) every employer is required by law to comply with certain fair labor practices. Even small businesses are not exempt.

Here are the rules established by the FLSA:

●      Minimum Wage – The current Federal minimum wage is set at $7.25 per working hour but can vary based on the type of business and by state, county, or city.

●      Overtime – Employers must pay a rate of 1 and ½ times the established hourly rate of an employee for hours worked beyond 40 hours in a workweek.

●      Hours Worked – This includes all times when an employee is performing an activity required by his or her job duties. It also includes time when an employee is required to be on premises or at any designated place of work. Here is a Department of Labor (DOL) reference sheet that clarifies this rule.

●      Recordkeeping – Employers are required to keep track of payroll records and employee timecards.

●      Poster – All employers must display the official DOL poster that outlines these requirements.

Right 2: Safe Workplace

The federal government passed the Occupational Safety and Health Act (OSHA) in 1970. The act proclaims that workers have a right to a “safe working environment.”

This means that a workplace must be free from dangerous equipment, excessive noise levels, and employers must not expose workers to toxic chemicals.

Employers are responsible for investigating potential safety and health threats and must remove them if possible. If not, they must inform their employees and provide proper safety training and equipment.

Right 3: Freedom from Discrimination

Mutual respect is key in the workplace, but this is even more important within a small business structure. Wes Herman of Woods Coffee is an outstanding example of an owner who understands this principle.

To attract and keep top tier talent, owners must create an enjoyable, trust-based work environment that is free of discrimination as he told UpFlip during a recent interview. That’s why Wes could grow his business to over 17 locations and over 350 employees.

Regardless of personal principles, there are rules established that prevent businesses from discriminating against employees.

As a general rule, it is illegal for employers to discriminate against candidates based on sex, religion, color, race, national origin, pregnancy, disability, sexual orientation, gender identity, or age.

This can vary based on state law and the number of employees, but here is a list of the key federal laws pertaining to discrimination:

  • Equal Pay Act (EPA)
  • Age Discrimination in Employment Act (ADEA)
  • Title VII of the Civil Rights Act of 1964
  • Americans with Disabilities Act (ADA)
  • Genetic Information Nondiscrimination Act (GINA)

Employers must also protect employees from sexual harassment with training and other procedures of accountability.

The U.S. Equal Opportunity Employment Commission has extensive resources on their site.

Right 4: Privacy

Employees and potential employees have privacy rights extended to them by several federal laws and regulations. This means that employers can’t take actions like search an employee or their belongings or run a background check on a potential employee without their written consent.

However, employers also have rights in this realm. Employers can monitor company emails, phones, and computer usage if their monitoring policies are transparent. For example, an inappropriate email sent on a company server is not protected.

Surveillance laws also vary by state, but most permit camera usage if an employer notifies employees that they are being recorded.

Right 5: Whistleblowing

Employees may inform authorities and testify about illegal actions taken by an employer. They can do so without fear of retaliation or retribution.

For example, if an employee reports your business for negligence regarding safety regulations or discriminatory actions, then the company has no legal grounds to retaliate against the employee.

Retaliation means an employer cannot:

  • Fire or lay off a whistleblower
  • Blacklist, demote, or reassign to affect promotion
  • Deny overtime, reduce pay, or deny benefits
  • Formally discipline
  • Intimidate or make threats

The National Whistleblower Center has extensive explanations of these rights.

Right 6: Unionization and Collective Bargaining

Whether you employ union or non-union workers, the National Labor Relations Act applies to your business. Specifically, it grants employees of private employers the rights specified in Section 7 of the Act:

  • The right to organize, form, join, or assist a labor union.
  • The right to collective bargaining by representation (of their choice).
  • The right to engage in activities related to “other mutual aid or protection.”
  • The right to abstain from any of these activities.

These rights include discussion of conditions of employment and wages.

With the rise of the Digital Age, some social media policies have come in the crosshairs of the National Labor Relations Board for violation of Section 7.

The Board can lean one way or the other based on their ideology, so carefully review any social media policy before distribution to ensure compliance. Ideally, employers should work with an attorney familiar with labor law.

Right 7: Employee Leave

The Family and Medical Leave Act grants employees 12 weeks of protected unpaid medical or maternity leave over a 12-month period. This means that under certain family medical conditions, an employee can take leave without risking their job security.

It’s up to employers to take an active role in monitoring FMLA claims. They may request forms and medical certifications to determine whether an employee’s absence is up to legal standards.

Only employers with 50 or more employees must worry about the FMLA. So, it may seem like this right doesn’t belong in an article that pertains to small businesses.

However, the SBA classifies businesses by industry and their average annual revenue or number of employees. The lowest limit for the number of employees in their table is 100, and they classify most business by revenue. Therefore, the act applies to many businesses classified as small.

Conclusion

While I’ve covered the key rights business owners should know, there are additional laws at the state, county, and city levels. Some of these laws are contradictory to federal regulations.

If in doubt of any law or regulation, consult with a certified employment lawyer for clarification.

Independent of federal regulations, it’s advisable for employers to write their core values into a business plan and work manual.

Call Tracking for Small Businesses: How to Improve Your Performance

Call tracking is the action of tracking the origin of incoming calls in order to understand how clients found about a company. In its most basic form, different virtual phone numbers are used for different advertising channels or different advertising campaigns.

When the client uses any of these numbers to call the company, the channel, ad, or campaign the client interacted with when making the call (a TV, radio, or newspaper ad, a printed leaflet, billboard, an email, or social media campaign, a website add, an affiliate partner, etc.) is automatically known.

Call Tracking and How It Works

While offline advertising is served well by simple call tracking (as described above), digital advertising makes use of much more comprehensive and capable tools. By installing call tracking software on a website, it is possible to implement campaign-level, session-level, or even visitor-level call tracking.

In visitor-level call tracking specifically, call tracking software assigns a distinct phone number to each unique visitor and tracks when the latter calls and converts. As a result, the consumer’s entire interaction history with the website (also known as their  ‘touchpoints’) becomes visible, offering much better information about exposure to various ads and greater insight into the client’s decision-making as well.

Benefits of Using Call Tracking as a Small Business

Unlike larger corporations, small businesses don’t have the luxury to waste resources on dubious adventures or costly mistakes. Instead, they closely monitor their expenses striving to be as efficient as possible. However, like big companies, small ones are just as dependent on advertising to drive their sales, and since advertising is typically one of the greatest expenses, ensuring it is cost-efficient is of vital importance.

In this context, call tracking offers some great benefits. Most importantly, it allows marketers to directly monitor the number and relative proportion of incoming calls associated with each advertising channel. Such insight makes it possible to discontinue inefficient campaigns and abandon inefficient channels, which helps cut costs. Alternatively, the resources saved can be redirected towards more productive marketing campaigns. In each case, this translates into a higher return on investment and lower marketing spends per customer/ lower customer acquisition cost.

Call tracking software often comes with advanced visual and statistical reporting tools that allow your business to efficiently monitor, analyze, and make sense of inbound lead data in real-time. A company that uses call tracking software is always aware of the evolution of its marketing campaigns and where the best optimizations can be made.

The opportunity to adapt-on-the-go based on data means many unproductive marketing efforts can be stopped in their infancy before they impact the budget. The advanced reporting tools mentioned above can also help assess the targeting efficiency of various audiences, the conversion rate, and the proportion of qualified leads (the quality of leads) generated by various campaigns as well as by various advertising partners or affiliate networks.

Call tracking also makes communication with your target audience more efficient. For instance, valuable time is not wasted on questions like “How did you hear about us?” and racking data can collect lots of other pieces of information such as:

  • Caller data (name, phone number, geographical location)
  • Call info (the time and day of the call, call duration, first-time call or not)
  • The device through which the consumer accessed the marketing ad
  • The status of the call (answered, directed to voicemail, abandoned, resulted in a sale, etc.).
  • The buyer’s intention or products of interest
  • Initial touchpoints (client’s interaction history with the website)
  • Call recordings.
  • Certain call tracking software can even transcribe the audio and extract keywords, which also makes it possible to judge about the efficiency of various keywords, optimizing their choice for the future.

Apart from containing highly valuable marketing-related info, such a wealth of data can make interaction with a potential customer way more efficient and natural, saving time for both parties, and increasing the chance of conversion due to efficient and productive communication.

Yet another great implication of using call tracking software is that calls can be also routed differently depending on their origin. For instance, incoming calls associated with advertising campaigns delivered via exclusive channels or targeting enterprise clients can be routed to higher-skilled agents to ensure the highest probability of conversion. Additionally, calls could be also routed according to geographic location, the type of product the client is interested in, and more.

For a small business that relies heavily on converting inbound calls and runs multiple advertising campaigns at the same time, call tracking would likely prove of great value because, without it, the company is very much blind to which marketing effort is driving the sales. Only by knowing this data, the company could channel the resources to the most productive marketing efforts and could adapt current and future marketing strategies to improve both marketing efficiency and overall performance.

Advanced call tracking can paint a much broader picture of audience history and exposure to marketing material. Truth is, this history of exposure can be very complex, spanning several multiple devices, channels, and interactions. Without an awareness about the entire sequence of decisions that pushed the client to call, any conclusion regarding the marketing efficiency of each individual campaign is incomplete!

How to Get a Security Certificate for Your Website

Many security measures for your website lead to the best and safest practices for individuals and organizations. We live in a time when cyber crimes are rapidly increasing and developing with every passing day, and assuming various forms.

It is no longer only the responsibility of large corporations to maximize their security measures, as cybercriminals have shown they are prepared to attack any potential victim with sensitive information. This means anyone with valuable data or intellectual property stored online could be vulnerable to attacks.

One security measure that can be taken is the use of a security certificate for your website. Security is a valuable asset that will help in the growth of your web project. Security certificates may be an attractive feature for your customers, clients, and partners. SSL certificates can also secure payments, reduce cyber risks, and increase your search engine ranking.

Another way that you can generate interest in your web project is by optimizing your content to meet the demands of search engines. Check this guide to SEO for the best way to approach search engine optimization.

What Are Security Certificates?

Some websites are made more secure with an extension to the Hypertext Transfer Protocol, whereby the HTTP protocol becomes HTTPS. The extra S stands for secure, and it means that the data exchanged on these websites is encrypted.

To obtain an HTTPS connection, you need a Secure Sockets Layer (SSL) or a Transport Layer Security (TLS) certificate. These certificates enable a secure connection through an encryption process.

SSL and TLS certificates use cryptographic key pairs to connect the identities of websites and companies through digital documents called X.509 certificates. For each key pair, there is a private key that is kept secure and a public key that is widely distributed.

The public key can be used to encrypt messages that require the private key for decryption. The person that holds the private key can use it to sign digital documents, including web pages, which can be verified by anyone with the public key. 

The standard encryption of these certificates uses 256-bit strength and 2048-bit RSA key. SSL and TLS certificates are compatible with almost every major browser and device. It is usually possible to obtain an unlimited server license, which means you can install it on multiple servers.

SSL and TLS certificates need to be signed by certificate authorities (CAs) that are widely recognized and trusted. CAs need to be accepted by client software, which includes operating systems and web browsers, and they must be subject to frequent and thorough audits. Popular CAs include Symantec, DigiCert, RapidSSLonline, and SSL.com.

How to Obtain a Security Certificate for Your Website

It is relatively easy to obtain an SSL certificate for a web project, and there are certain steps that need to be followed.

Decide the Type of Certificate You Intend to Use

It is more common now to use TLS certificates, the upgraded version of SSL certificates. However, as more people are familiar with the term ‘SSL,’ it is often used to refer to those which are technically TLS certificates.

There are three categories that SSL certificates are divided into based on the validation process.

  • Domain Validated (DV): This is a low form of verification that only proves you own the domain for the website for which you need a security certificate. These certificates are more affordable and only take a few minutes to be issued.           
  • Organization Validated (OV): For this type of verification, you also need to prove details of your organization and a local presence, verified by a phone call. OV is more expensive, and it can take up to three days to be issued.
  • Extended Validated (EV): This validation requires DV and OV validations to have been completed. It is a more rigorous process that requires companies to have been in operation for a minimum of three years, and it is not available to individual users.

Obtain a Certificate Signing Request (CSR)

It is an application holding the details of the domain to be certified. After completing the CSR, your certification authority (CA) will send you a confirmation email. Provided that your request is legitimate, it will be validated, and your CA will issue your SSL certificate.

Install Your Digital Certificate on Your Server

This is usually a straightforward process. You can obtain a step-by-step guide from the relevant server. You can use an SSL checker tool to ensure the certificate has been correctly installed on the server.

Buying an SSL certificate is a wise security measure to take for any organization that is running a website. You can obtain one quite easily and quickly. It is always a good decision to improve your cyber defenses and reputation with a recognized security certificate.

What You Should Know About Modern Automation

You have probably heard people talking about modern automation numerous times. Maybe you have an idea what it’s all about or maybe you do not. If by chance you do not know, you should try to research more as it has affected many aspects of human lives.

When you hear about modern automation, you should think about a self-governing system consisting of machines that perform different tasks. A series of programmed commands are what guide this system to do what is supposed to do and execute the needed results. This is why computers have been the center of modern automation.

Now that you have read a few details about modern automation, you are maybe thinking about applying it in your factory or industry. There is a lot more that you need to know before applying it. Below is a discussion of some of the things concerning modern automation that you need to know.

1. Modern Automation Increases Productivity

With modern automation, control systems, information technology and machines are used to increase productivity during the production of goods and service delivery. Also, they increase the efficiency as well as the speed of the tasks performed. The machines perform a lot of work within a short time. Besides, they carry some tasks that human beings cannot perform.

2. Modern Automation Lowers Production Costs

Some of the big automated machines perform tasks that should be performed by many people. Imagine buying such a machine and doing away with the many people that perform the task that it is supposed to perform. You will definitely save a lot of money and achieve economies of scale.

3. Modern Automation Can Be Applied In Economic And In Everyday Activities

Industries can buy different machines and use them to perform different industrial processes. For instance, if you are in the pharmaceutical industry, you can buy a bagging machine for packaging drugs in small bags. You can know more about these machines by looking at an automated bagging machines website. This type of machine can also be used in cosmetic industries for packaging cosmetics in small sachets.

Have you ever thought about how a dishwasher or a washing machine operates? These are examples of applications of modern automation in everyday activities. Washing machines and dishwashers are programmed to wash clothes and dishes respectively according to the instructions given by the user.

4. Technologies Have Developed Out Of Modern Automation

Think about robotic technologies. These technologies were developed in an attempt to replace human labor with machines. They involved the designing, construction, and the use of robots to perform different tasks. Robots are now used to perform tasks in environments that can be hazardous to human beings. Also, people prefer to use them where repetitive work has to be done since human beings are likely to get bored with doing the same things all the time.

Robots are used in the motor vehicle industry to move automobile body parts during assembling. Also, they are used for loading and unloading different things during production in many industries. A lot of industries have replaced human labor with robots because when programmed well, they are able to repeatedly do the same activities perfectly.

5. For You To Experience The Advantages Of Modern Automation, You Need To Maintain Your Machines

For a machine to serve you well, it needs to be kept in working order. Do not start looking for maintenance services when your machines break down. Rather, have them checked regularly to ensure that they are in good working condition.

6. With Modern Automation, Good Quality Products Can Be Developed 

A lot of people associate good quality products with human labor. However, this is not always the case. With human labor, products that vary are likely to be developed since it is hard for human beings to repeat the exact things that they have done. However, with machines this is possible. This is why a lot of consistency in the quality of products produced will be noticed when machines are used during production.

7. Modern Automation Has Led To The Efficient Use Of Raw Materials

With modern automation, industrial processes are better controlled. This means that the raw materials to be used in different industrial processes are known and can be controlled. Where will the misuse of raw materials come from when raw materials are efficiently used?

Imagine how the world would be like if machines were not in existence and every task had to be performed by human beings. Modern automation has made work easier in many places. For instance, people use machines to perform different tasks in industries. Robots have come to existence due to this and are now used in many industrial applications.

Why Email Marketing Is Effective At Driving People To Your Website

Many dismiss email marketing as something that worked in the past and which people tire of quickly, eventually unsubscribing from your list. However, nothing is further from the truth. For every $1 that you spend on email marketing, it is projected that you’ll get a $42 return on investment (ROI). In addition to this, 81% of small businesses rely on email marketing as their primary customer acquisition method.

In this article, we’ll give you some pointers on how you can use email marketing to the best of its advantage in your business.

Grow Your Email List

Firstly, to be successful at email marketing, you need to have an email list. This is not just any old list of email addresses. This needs to be a targeted list of people interested in what your company has to offer so that when you send through your monthly newsletter or sales promotions, they won’t unsubscribe.

In addition to this, you need to make sure that your list is well segmented so that you send promotions, which are relevant to a specific set of people, to these individuals and not others. For example, if you’re a clothing retailer which sells both men’s and women’s clothing, if you have a promotion on your ladies’ range you don’t want to send this mailer to your entire database – you would want to send these mailers to just the women on your list.

Optimize For Mobile

With more and more people reading emails and surfing the Internet on their phones, you need to provide your readers with emails that they can easily read on their mobile devices.

Most bulk email-sending services have the option for you to see how your email will look on both mobile and desktop so you can make sure that you are happy with how it will look to both sets of audiences.

Design Your Content Well

If you want to get the most out of your email marketing efforts, you need to design your content well.

To promote click-throughs to your website, don’t give too much information in your email. Rather, craft your content in such a way that it piques the interest of your readers and want to click through to your website to find out more information.

Use Social Media To Extend Your Reach

Give your email additional legs by sharing it on social media. There may be people on your social channels who aren’t necessarily on your list. By making the email publicly available, you’re increasing the reach of your communications and are possibly even gaining new subscribers for your emails.

Analyze Your Analytics

It’s one thing to send out emails, but you need to measure how well/poorly they performed and use that information to make changes to your next send to achieve better results. Just like when playing right here, you want to measure your success in money.

When you’ve mastered the basics of email marketing, make sure that you’re consistent with sending out your communications so that your readers will look forward to your emails.

Why You Can’t Ignore Mobile Marketing

In the seven years between 2013 and 2019, worldwide mobile traffic increased by 222%. In the third quarter of 2020, traffic from mobile devices generated 50.81% of global Internet traffic, and mobile tech trends continued to skyrocket. From these stats, you can see that traffic originating from mobile devices is on the rise. For marketers as well as business owners, this means that it is necessary to make sure that people who access your website from their smartphone or tablet have the same experience as a person who is accessing your site from a laptop or desktop.

People Prefer To Shop Online

Online shopping has been around for several years. However, over the past year, it has gained popularity and has become the norm rather than the exception.

While the first generation of online shoppers would prefer accessing the eCommerce sites from their PCs, now people prefer to shop using their smartphone or tablet. They expect to be able to make their purchases via an app as this provides a seamless, mobile-friendly experience as opposed to having to access the shop’s desktop site.

The Mobile Device Is The New Shop Assistant

Consumers nowadays are informed and thoroughly research what they want to buy before they even set foot in a shop. Also, they will prefer to use their smartphones to assist them in making purchasing decisions instead of asking a shop assistant. In fact, studies reveal that 84% of in-store shoppers use their mobile devices when making a purchase.

With most shoppers having their mobile device at close range while in malls, this provides a great opportunity for other shops in the center to serve notifications to people’s phones based on their preferences and where they’ve shopped before.

People Want Easy Answers

When researching products and/or services that they want to purchase, people don’t want to have to work and want to find the easiest solution in the least amount of time. Taking out a smartphone from a handbag or pocket and quickly typing in a search query is simpler than going to a laptop, which is why this is the preferred method of looking for things that they need.

Mobile Marketing Trends For 2021

If you would like to succeed in mobile marketing in 2021, there are some trends that you can’t ignore.

Optimize Videos

For several years, video marketing has consistently been the most effective traffic source, especially on mobile devices. This year, it projected that over 75% of mobile traffic will come from videos so this is a good option to invest in.

Mobile Advertising

Mobile advertising is set to generate far more click-throughs than ‘normal’ digital advertising. This means that you should be putting together a budget for this in your overall marketing plan.

Invest In A Mobile App

As we mentioned earlier in this article, more and more people prefer to shop via their mobile devices and want apps to help them facilitate this process. They also use apps for just about everything and will play to win online, watch movies and chat to friends via popular apps. If you have eCommerce as part of your sales strategy, you need to consider investing in an app seriously too.