The creative process cannot be constant or incessant. People whose activity involves the creation of something new or unique are normally incapable of generating worthwhile ideas non-stop. They need time to recharge emotionally and renew mental energy. They need inspiration, which is a key to remaining creatively productive.
If you create content for your blog, business website, or YouTube channel, the chances are you’re familiar with the feeling of despair that emerges in your time of creative stupor. You may already have a topic to discuss, you may know what points you want to highlight, you may even know where to find royalty free sound effects for your video, but still can fail to get around to your project. There may be times when generating nice ideas and translating them into reality can be a real ordeal. But such temporary creative halts shouldn’t prevent you from producing engaging thumb-stopping content for your audience.
Below are some simple recommendations that can help you out in your time of need.
There is no point in reveling in your inertia and waiting for inspiration to come. You should draw it from familiar sources. There are tools that allow you to download a video for your reference to gain ideas and study it for inspiration.
First things first, check out the content recently made by the bloggers you consider successful or visit your rival’s business blogs for inspiration. Keeping abreast of the trends that dominate your areas of interest also can help you a lot. Learn what’s new in your industry, scroll through the news feeds to catch up on what you might have missed and take note of the most discussed topics or trending news. You can use this all to your advantage and finally come up with a new great video for your vlog.
Consider Your Audience
There is no point in reminding you how important your audience is. Any content you produce would be dead and meaningless unless viewed and appreciated by your target audience. It’s not necessary to ask your subscribers for ideas and inspiration (unless you feel like doing it.) In fact, if you’re lucky enough to have active subscribers that actively engage with your content, you may expect them to offer the best ideas for your upcoming video even without being asked.
What also won’t hurt is viewing again those videos that your audience enjoyed the most. And the best place to search for a new portion of inspiration for your new video is the Comments section or, possibly, your private messages. You can look through the fresh comments to learn what in particular interested your viewers or, vice versa, didn’t satisfy them. Your previous videos might have raised some questions with your audience or sparked heated discussions. You may want to expand on the topics discussed earlier or make a new video where you’ll be answering the questions or covering the most trending topics.
Groups and Communities
If you’re a member of a certain community or have a group on a social media platform like Facebook, you may try and look for inspiration there. Lots of people that do or like the same things as you can lead you in the right direction by simply mentioning some facts or touching on some trending topics. Surrounding yourself with creative and like-minded people can really do you some good. Within such groups and communities, they tend to cultivate the beneficial atmosphere of creative pressure and competition, which may spur you to come up with new ideas and topics on your own.
Broaden Your Horizons
Constant self-development and honing in on your professional achievements can be an inexhaustible source of inspiration for any artist. Those vloggers who evaluate their work, identify weaknesses and strengths, and take care to improve on their content tend to be more productive than their lackadaisical counterparts. And to be able to keep track of your progress, you should be ready to polish up your skills and enhance your knowledge. You should be well-versed not only in the topics you’re covering, but also video production and the art of blogging. To that end, you may want to sign up for online courses to boost your communication, presenting, or oratory skills. You can also get more experienced in using video editing tools or familiarize yourself with the latest vlogging trends if you find the right educational course.
And you can always learn from the best! Check out the vlogs of other influencers. Chances are good that many influencers in your area of expertise have powerful content that will inspire you to create better and more useful videos.